Everything Is Marketing - An MLive Media Group Podcast

ESTO 2022 - Linda Freybler

Wed, 10 Aug 2022 15:23:39 -0400

In this episode, Linda Freybler from Battle Creek stops by during ESTO 2022 to talk about the work a CEO does to connect with their team and potential travelers and the magic of being an incredible strategic planner.

ESTO 2022 - Nick Meisner Discover Green Bay

Wed, 10 Aug 2022 15:23:11 -0400

On this episode, Eric Hultgren and Paige Spisak talk with Nick Meisner from Discover Green Bay about people who don't realize it is on the water and that there is so much more to enjoy after you check out Lambeau Field

ESTO 2022 - Chris Roebuck Clicktivated

Tue, 09 Aug 2022 19:43:06 -0400

Chris Roebuck CEO of Clicktivated stops by to talk about what the technology does and how it can help DMOs and CVBs reach potential travelers as we are broadcasting live from the ESTO conference in Grand Rapids, MI

ESTO 2022 - Steve Wells Kansas City, KS

Tue, 09 Aug 2022 18:06:54 -0400

Steve Wells from Kansas City, KS stops by the Everything is Marketing podcast during ESTO 2022 to talk about what he has picked up at ESTO, The Taco Trail, and what is his favorite thing to do in Kansas City.

ESTO 2022 - Amanda Wilkin Visit Charlevoix

Tue, 09 Aug 2022 17:56:42 -0400

On this episode of the Everything is Marketing podcast we talk with Amanda Wilkin from Visit Charlevoix to talk about how they think about social media and branding and what impact ESTO 2022 will have on them for the rest of the year.

ESTO 2022 - Dr. Patty Janes Michigan Cares for Tourism

Tue, 09 Aug 2022 12:43:19 -0400

In this episode of Everything is Marketing live from U.S. Travel Association ESTO 2022 we talk with Dr. Patty Janes from GVSU about her non-profit Michigan Cares for Tourism where tourism professionals come together to help restore Michigan’s historic, cultural and natural attractions.

ESTO 2022 - Kathy Morin Visit Greater Cadillac

Tue, 09 Aug 2022 09:37:59 -0400

In this episode of the Everything is Marketing podcast live from ESTO 2022 we talk with Kathy Morin from Visit Greater Cadillac about the trails, the vibe, and what is next for this Michigan gem.

ESTO 2022 - Cori-Ann Cearly

Mon, 08 Aug 2022 17:46:25 -0400

On this episode of the podcast Eric Hultgren and Paige Spisak head north to Munising, MI to talk with Cori-Ann Cearly about what she is learning at ESTO to take back with her and what has been happening in Munising over the past year.

ESTO 2022 - Stan Smith and Sam Scott Visit Detroit

Mon, 08 Aug 2022 15:36:12 -0400

In this episode live from ESTO 2022 Eric Hultgren and Paige Spisak talk with Stan Smith and Sam Scott from Visit Detroit about all the amazing things happening in and around the city from the Auto Show, to the charging road, sports, music and everything else - we find out why Time Magazine said Detroit is one of the 50 spots to visit in 2022.

ESTO 2022- Jen Sistrunk South Haven, MI

Mon, 08 Aug 2022 14:23:01 -0400

In this episode live from ESTO 2022 we talk with Jen Sistrunk about the 4 seasons of South Haven and what makes this idyllic town in Michigan just so special.

ESTO 2022 - Tracy Padot Lansing

Mon, 08 Aug 2022 14:16:21 -0400

On this episode of the podcast Eric Hultgren and Paige Spisak talk with Tracy Padot about innovations at ESTO and how those innovations are felt when you visit Lansing, MI

ESTO 2022 - Gabe Saglie TravelZoo

Sun, 07 Aug 2022 22:26:26 -0400

On this episode of the podcast Eric Hultgren and Paige Spisak talk with Gabe Saglie about TravelZoo and how it can help not only travelers but destinations reach each other to create a sublime travel experience.

ESTO 2022 - Dana Wagner Discover Kalamazoo

Sun, 07 Aug 2022 21:57:58 -0400

Eric Hultgren and Paige Spisak talk with Dana Wagner about all the things Kalamazoo has to offer from the first walking mall in America to the Gilmore Car Museum and everything in between. We find out what makes K-zoo special as we broadcast live from the ESTO 2022 conference.

ESTO 2022 - Amy Ellis + Megan Purazarang Simpson County, KY

Sun, 07 Aug 2022 21:27:47 -0400

On this episode of the podcast, Eric and Paige talk with Amy and Megan from Simpson County, KY to find out the amazing things happening in the city of Franklin and learn about how Johnny and June Cash came to be married there.

ESTO 2022 - Mary Beth Stutzmen Visit Alpena

Sun, 07 Aug 2022 21:22:11 -0400

On this episode, Paige and Eric talk with Mary Beth Stutzmen from Visit Alpena while we are live at the 2022 ESTO Conference to find out what is new in Alpena and since Paige just moved there, what she should do first.

ESTO 2022 - Tim Hygh Mackinac Island

Sun, 07 Aug 2022 20:50:30 -0400

Mackinac Island Tourism Bureau was just named the # 1 island in the continental U.S. by Travel + Leisure so Eric Hultgren and Paige Spisak had to sit down with Tim Hygh at U.S. Travel Association ESTO 2022 and talk about that award and the other amazing things happening on the island.

ESTO 2022 Rachel-Jean Firchau + Michael Riley from Nativo

Sun, 07 Aug 2022 13:51:28 -0400

Rachel + Michael from Nativo Platform are with us at U.S. Travel Association ESTO 2022 to talk about the importance of storytelling in the travel space to improve the brand-to-consumer relationship

ESTO 2022- Mike Kent Traverse City Tourism

Sat, 06 Aug 2022 16:43:59 -0400

In this episode, Eric Hultgren and Paige Spisak sit down with Mike Kent from Traverse City Tourism to talk about the business of tourism, putting an entire pie into a beer, falling down a mountain on a bike, and eating 22 different hamburgers from different locations at the U.S. Travel Association ESTO conference

ESTO 2022 - Katy McNeil Columbus, NE

Sat, 06 Aug 2022 15:20:28 -0400

In this episode, Paige Spisak and Eric Hultgren sit down with Katy McNeil from Columbus, NE, and Platt County to talk about the Something Good campaign "Nebraska Nice" and the things not to miss if it is your first time visiting Nebraska.

Justin Singer from Ripple

Fri, 17 Jun 2022 08:18:45 -0400

Today we talk with Ripple's CEO Justin Singer - from their start early on in the legalized recreational marijuana field to their move to the Great Lakes State, Michigan, and how they find balance between confection and function in the cannabis edibles arena

Muskegon Surgical Associates

Wed, 23 Mar 2022 07:51:00 -0400

David Carrier Navigating Finances

Thu, 30 Sep 2021 10:47:00 -0400

On this episode of Everything Is Marketing, we talk Navigating Finances with David Carrier, from Carrier Law. We talk through protecting everything you've worked to build as an action step, instead of a response to an unfortunate situation and before you need to worry about it.

Muskegon Surgical Associates Dr Stephen Zonca

Wed, 29 Sep 2021 09:18:08 -0400

Today we talk to Dr. Stephen Zonca about the new surgical suite opening at Muskegon Surgical Associates (and Pure Medical Spa). With an onsite surgical suite, patients will not need to go into the hospital or multiple settings for cosmetic procedures and consultation, you can get top tier care in a more nurturing and personal setting.

Michigan Retailers Association: Bill Hallan

Wed, 25 Aug 2021 08:45:14 -0400

Today, we talk with Bill Hallan, CEO and president of the Michigan Retailers Association. We get into this year's spending trends and forecasts, whether or not that predicted 'revenge' spending happened, and what is having the most impact on local retailers right now.

Javery Pain Institute on Pain Journals

Thu, 29 Jul 2021 11:13:00 -0400

On today's episode we talk with Dr. Josh Suderman from the Javery Pain institute, about how to manage chronic pain with journaling. Over the course of the last year especially, many of us have experienced physical issues as a result of different work environments, stress, depression and other factors. Pain Journaling helps to focus your attention on day-to-day experiences, as well as giving you info that is easily shared with your doctor. Visit Javery Pain Institute’s website, javerypain.com, to get more details on ‘pain journaling.’

ETIM: Muskegon Surgical Associates talking Cool Sculpting

Mon, 21 Jun 2021 21:35:34 -0400

In this episode, Eric Hultgren chats with Liz Stutsman from Muskegon Surgical Associates about Cool Sculpting and how right now is the perfect time to check it out.

ETIM: PSI Labs the Importance of Testing in Cannabis

Mon, 21 Jun 2021 21:30:26 -0400

In this episode, Eric Hultgren talks with Justin Livingston of Unity Rd about franchising in the cannabis space, the amount of education Unity Rd puts into the ecosystem, and the quest to be the McDonald's of Cannabis.

ETIM: Unity Rd Franchising in the Cannabis Space

Fri, 11 Jun 2021 16:31:30 -0400

In this episode, Eric Hultgren sits down with Justin Livingston, VP of Franchise Development to talk about how to open a dispensary and some of the myths about the franchise space.

ETIM - Booked and Balanced Rule 280E

Fri, 11 Jun 2021 16:30:24 -0400

In this episode Charlene Rainy of Booked and Balanced, stops by to talk about finances and taxes for those in the cannabis industry and specifically rule 280E.

Ep 235: Cannabis + The Law with Shaun Mansour

Wed, 09 Jun 2021 00:02:00 -0400

In this episode, Eric Hultgren sits down with Shaun Mansour managing partner and founder of Shaun A. Mansour PLLC to talk about the opportunities in the cannabis industry as well as some of the pitfalls you might encounter when you start.

Ep 234: Bird's Eye Outfitters on Summer Travel

Mon, 24 May 2021 10:01:22 -0400

In this episode Eric talks to owners Ken and Wilda Hopper of Bird's Eye Outfitters in Sault Ste Marie about the past year and what this summer will look like for Michigan travel

Ep233: Booked and Balanced: SaaS Grants

Mon, 17 May 2021 10:06:00 -0400

On today's episode Eric talks with Charlene Raikany, CPA, the CEO of Booked and Balanced. We discuss SaaS grants and the best way to launch your Software As A Service company.

Ep 232: Moving Michigan Forward

Fri, 07 May 2021 00:51:00 -0400

In this episode, Eric Hultgren talks with Tim Gruber and Jamie Dionne about what MLive is doing to help Move Michigan Forward.

Ep 231: The Arts Marketplace At Studio Park

Thu, 29 Apr 2021 10:12:00 -0400

In this episode Eric Hultgren heads to Grand Rapids, MI to talk with Veverly Austin and Mel Trombley about the Arts Marketplace at Studio Park. The Marketplace at Studio Park exists to create opportunities and remove barriers for women and minority-owned businesses, equipping them to have a presence in Downtown Grand Rapids and scale their business.

Ep: 230 Michigan Retailers Association - Navigating COVID a Year Later

Wed, 28 Apr 2021 10:09:00 -0400

In this episode, Eric Hultgren talks with Jennifer J Rook from the MRA and Becky Beauchine Kulka from BBK Fine Jewelry about what she has learned in the past year and how the MRA has helped her navigate through it. https://www.bbkfinejewelry.com/ Cancelled! How to survive when your business is a target: https://www.retailers.com/news/2021/04/cancelled-how-to-survive-when-your-business-is-a-target/

Ep 228 - Amanda Kugler from The Roots Insurance

Mon, 19 Apr 2021 00:52:00 -0400

In this episode, Eric Hultgren talks with Amanda Kugler from The Roots Insurance about insurance in the cannabis space, the pitfalls that new owners should look out for, and what is next for the cannabis space in Michigan.

Ep 227- Booked and Balanced

Wed, 14 Apr 2021 01:39:00 -0400

In this episode of Everything is Marketing Eric Hultgren sits down with the CEO and owner of Booked and Balanced to talk about the art of accounting in the SaaS space and why your first call after the initial idea - should be to your accountant.

Booked and Balanced

Ep 226: NFTs

Fri, 12 Mar 2021 10:48:11 -0500

In this episode, Eric Hultgren sits down with Kevin Buist who is head of client relations at the Grey Matter Group, an independent curator and writer in the art world, and former Artistic Director for ArtPrize. Today we are talking about NFTs what are they, why are they, and should you care.

Kevin's Article on NFTs

Cannabis in the Marketplace: The Detroit Legacy Program with Councilman James Tate

Thu, 11 Mar 2021 14:36:00 -0500

Eric Hultgren and Gus Burns talk with Councilman Tate about building the Detroit Legacy program and how it will help Detroit as they move into the recreational cannabis market.

Cannabis in the Marketplace: Justin Livingston from Unity Rd on Franchising

Mon, 08 Mar 2021 14:17:00 -0500

Cannabis in the Marketplace: DA Advisory Group

Tue, 02 Mar 2021 14:30:00 -0500

Ahead of our event on March 11th, Eric Hultgren talks with the partners from the DA Advisory Group, Matthew Abbo and Andrew Dakki about the vital role of accounting in the cannabis space.

Muskegon Surgical Associates: Innervation

Mon, 01 Mar 2021 14:16:00 -0500

In this episode, Eric Hultgren talks with Dr. Ryan Ter Louw about the incredible hand surgeries including innervation.

Ep 222: New Linkedin Updates

Fri, 19 Feb 2021 12:33:49 -0500

No, we didn't get a dark mode but there are some great updates to Linkedin that will help you land that new gig and increase your lead gen. Eric Hultgren walks you through the Linkedin updates from this past week.

Ep 221: The $400,000 Chicken Sandwich

Mon, 15 Feb 2021 12:32:37 -0500

In this episode, we see what we can learn from Popeye's incredible growth in the past two years on the back of their chicken sandwich.

https://www.qsrmagazine.com/fast-food/thanks-chicken-sandwich-popeyes-making-400k-more-restaurant?utm_campaign=20210215&utm_medium=email&utm_source=jolt

Ep 220: The Taylor Effect

Fri, 12 Feb 2021 22:14:07 -0500

If you woke up this morning and wondered about that "new" Taylor Swift song...I've got a story for you.

ETIM 219: What Do Marketers Need to Think About This Week?

Tue, 19 Jan 2021 15:33:39 -0500

The inauguration is tomorrow and after so many brands failed to respond during the attack on the Capitol I thought I would bring in Marcus Collins, professor at the Ross School of Business at the University of Michigan, Marketing Executive at Doner, Advertising Hall of Achievement Inductee to talk about marketing during times of unrest.

ETIM 218: CES 2021

Fri, 15 Jan 2021 11:12:00 -0500

In this episode, Eric Hultgren talks the new, cool, and weird from CES 2021

CES 2021

Ep 217: The App Clubhouse

Thu, 07 Jan 2021 22:26:09 -0500

In this episode Eric Hultgren walks you through the app Clubhouse, why it is the app of the moment, how do you get an invite, and what do you do once you are in the app.

ETIM Ep 216: The Business of Cannabis with Chris Ramos

Fri, 23 Oct 2020 09:02:00 -0400

In this episode, Eric Hultgren chats with our sponsor Select about the business of cannabis in Michigan. Then join us on Oct 27th at 2p

ETIM Ep 215: The Business of Cannabis with Matt Abel

Tue, 20 Oct 2020 09:10:48 -0400

This week Eric Hultgren is talking to senior partner Matt Abel from the Cannabis Counsel about the growth of cannabis in Michigan. Our cannabis event is Oct 27th brought to you by Select.

ETIM Ep 214: The Business of Cannabis with Andrew Brisbo

Wed, 14 Oct 2020 16:24:42 -0400

Executive Director of the Marijuana Regulatory Agency in Michigan, Andrew Brisbo joins the show to talk about the business of cannabis. Where is it now, how are we doing, where are we going. Host Eric Hultgren and cannabis industry reporter for MLive, Gus Burns get into a very interesting discussion about this billion dollar a year, booming industry.

Ep 213: How the Coronavirus is changing marketing

Wed, 11 Mar 2020 14:45:06 -0400

In this episode, Eric Hultgren gives you some insight into how the Coronavirus is changing how marketers think and speak to their customers. Plus, Facebook puts out a guide that can help you with your crisis management.

Facebook Small Business Resilience Toolkit

AdAge Hershey's Article

EMarketer Report on COVID-19

Get Google Hangout Access

Ep 212: Marketing Surprises: How You Can See Your Campaigns in a New Light

Wed, 05 Feb 2020 14:25:17 -0500

In this episode, Eric Hultgren talks to Jamie Dionne about an experiment that MLive executed in December that yielded some surprising results. Those results have led the team to look at a lot of things in a new light.

Ep 211: The Creative Process Designer vs. Videographer

Tue, 15 Oct 2019 11:01:36 -0400

Andy Olson and Myron Stanley get into a deep conversation about the process of making creative things for clients. Their inspirations, the pain points, and how they understand what they are supposed to make and for whom they are making it.

EP 210: The Creative Process

Thu, 26 Sep 2019 10:30:52 -0400

Corina and Andy join the show to talk about the process of designing ads and how you stay creative day in and day out.

https://www.linkedin.com/in/corina-van-duinen-75880142/

https://www.linkedin.com/in/aodesign/

EP 209: Blitzes and Coupons are the Yo-Yo Diet of Sales

Tue, 02 Jul 2019 14:00:55 -0400

Anne Drummond joins Eric Hultgren to talk about the art of the sale and if 77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal?

EP 208: Create Content in 45 min

Fri, 24 May 2019 09:41:25 -0400

At MLive Media Group, our creative team is often called upon to generate ideas for our clients. We thought it might be nice to share with our readers how our own team generated differing content, all with the same subject matter. This exercise can be used for your own business, product, or philosophy. It can be used by a team of one or a team of many members—and applied to nearly every subject. Anne Drummond, Andy Olson, and Sheri Nicholson sit down to talk about the process of making content against the clock.

EP 207: The Questions your Customer has.

Wed, 08 May 2019 12:03:52 -0400

Your customer has questions and you can be the answer if you know the questions before your customer does. Becca Aldrich and Eric Hultgren talk about how to use search in order to discover what your customer needs you to answer with content.

EP 206: Filming in the Name of.

Wed, 08 May 2019 11:49:38 -0400

Eric Hultgren and Anne Drummond talk video and how you must make this part of your campaign and when you do the best way to execute on multiple channels, along with some tips on how to make them native to the different social platforms.

EP 205: Story vs. Commercial

Mon, 18 Mar 2019 09:59:01 -0400

Eric Hultgren is joined by Nick Behling, Anne Drummond, and Nate Reens to talk about when you should create a commercial and when you make a story and how those two can work together to help reach your customer.

EP 204: Give vs Ask

Mon, 11 Mar 2019 13:59:51 -0400

Eric Hultgren and Nick Behling talk about what do you serve your customers in the digital ecosystem and when is it alright to ask them for something.

EP 203: Media spend vs media consumption

Mon, 25 Feb 2019 21:51:40 -0500

Anne Drummond and Anne Cook talk about how digital methods for ad delivery are dramatically more effective every day, as digital (and in particular, mobile) makeup nearly 50% of consumer’s time spent with media. While TV still comprises a large statistical margin, it is important to note that the way viewers consume television is far different than before.

EP 202 Facebook Trends in 2019, a quick look

Wed, 26 Dec 2018 16:07:33 -0500

In this micro-podcast, Eric Hultgren talks about some of the big findings in the Facebook 2019 Trends Report and what that might mean for your thinking in the year ahead.

EP 201 The link click vs. the landing page

Tue, 06 Nov 2018 09:30:33 -0500

Eric Hultgren and Anne Drummond talk about how important your customer landing on the appropriate page is when it comes to making a connection with a customer.

EP 200: GRAR Keynote

Thu, 18 Oct 2018 16:00:00 -0400

Had the pleasure of speaking to the GRAR team about how to make content at scale.

EP 199: The 6 - Second Ad

Tue, 02 Oct 2018 02:36:00 -0400

Eric Hultgren talks about how many people will be using the 6-second ad and why it might be an important part of your marketing mix.

EP 198: Flint Keynote - They can hear you, but are they listening?

Fri, 14 Sep 2018 12:11:19 -0400

Eric Hultgren heads to Flint for his 20th time to talk about building for the future, connecting with your customer and once you do that...how you can move them through the customer journey.

EP 197: Instagram Story ads, the time is now.

Wed, 05 Sep 2018 16:15:59 -0400

Eric Hultgren talks about Instagram Story ad and how now might be your best shot and making them work for your brand as you tell your stories.

Ep 196: What is your customer doing NOW?

Wed, 04 Jul 2018 02:56:00 -0400

Eric Hultgren takes 3 mins to talk about what your customer is doing on 4th of July and how following the customer's lead could pay off big time if you can meet them where they are with your content.

Ep 195: The Three Branches of Instagram

Tue, 26 Jun 2018 09:54:33 -0400

Eric Hultgren jumped on Facebook live to talk about the changes at Instagram and how you can leverage them for your business. He also took some questions at the end that you might find useful.

Ep 194: Your Attention Please

Fri, 18 May 2018 09:03:24 -0400

Eric Hultgren was in Bay City for Social Mitten talking about how you can connect with your customers and not only gain their attention, you can keep it.

Ep 193: What Fortnite Can Teach You About Customer Relations

Thu, 10 May 2018 15:28:44 -0400

Eric Hultgren is back with a talk about the 4 things you can learn from the game Fortnite and how that can help you build equity with your customers and turn them from transactions into advocates.

EP 192: What Avengers: Infinity War can teach you about linear storytelling

Tue, 01 May 2018 16:19:42 -0400

Digging a bit deeper than we did on Sunday, Eric Hultgren jumps into the $800 million dollar Titan, Avengers: Infinity War to pull out three lessons you can learn from the decade of storytelling Marvel has been on so that you can tell better stories with your brand and connect with your audience on a deeper level.

Ep 191: Bowling in a sea of content

Tue, 01 May 2018 10:58:20 -0400

Eric Hultgren went bowling this weekend and decided that was the perfect way to talk about building content and your brand for the long-term vs. cutting corners and just trying to get a strike.

Ep 190: Avengers: Infinity War and your brand

Mon, 30 Apr 2018 08:09:26 -0400

Eric Hultgren gives a quick primer on why the Avengers storytelling can be helpful to how you and your brand build your own universe.

EP 189: Futureproof your marketing

Wed, 01 Feb 2017 16:09:46 -0500

Make 2017 the year you learn a different business language. Eric Hultgren and Jeff Leitch breakdown some of the key components that you can use to futureproof yourself and your brand.

EP 188: Make the customer the hero

Wed, 01 Feb 2017 14:23:00 -0500

A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero.

Ep 187: The Customer journey on your site

Wed, 01 Feb 2017 11:41:06 -0500

What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on.

EP 186: Is 2017 the time for Snapchat?

Wed, 01 Feb 2017 11:35:37 -0500

The number one question I get is - should I be on Snapchat? But what if that isn't the right question? With the IPO looming and Facebook + Instagram attacking Snapchat...are you ready for ephemeral video?

Ep 185: Rev Dawn Scott Damon

Fri, 04 Nov 2016 09:06:45 -0400

On this episode we talk about women in business and how they can get inspired and empowered with an event from the Freedom Girls Sisterhood.

Ep 183: Pokemon Go

Tue, 12 Jul 2016 11:06:15 -0400

Eric Hultgren breaks down Pokemon Go, why is it so hot, what is augmented reality, and how can you use it to win with your brand?

Ep 182: Talking to Dr. Ben Lok from the University of Florida

Fri, 08 Jul 2016 13:37:30 -0400

Eric Hultgren talks to Dr. Ben Lok about virtual reality, where it is, where it is going, and what might be next.

Ep181: Fast Company teaches us 10 lessons about Lemonade

Wed, 29 Jun 2016 15:45:50 -0400

Eric Hultgren unpacks the 10 lessons that Fast Company parsed out of the Lemonade Beyonce marketing experience.

Ep180: John Stocki returns to talk hospitality

Wed, 29 Jun 2016 15:29:49 -0400

John Stocki is back on the podcast to talk about hospitality, hotels that get it right, and life as an entrepreneur on the road.

Ep 179: Mr. Periscope goes to Washington

Thu, 23 Jun 2016 21:33:14 -0400

Periscope had its moment as House democrats took to the floor to stage a sit in that was televised not on C-Span but on Periscope. What does that mean for the platform and will that momentum carry over to the NFL broadcasts in the fall?

My Favorite thing today
Contact me: Email - Eric@mlive.com Twitter Facebook

Ep 178: HBO Now goes down in the age of customer service

Tue, 21 Jun 2016 09:01:22 -0400

Eric Hultgren talks about the biggest moment in HBO's digital life in 2016 and how they failed miserably when they needed to be on top of their game...of thrones.

Ep 177: Microsoft buys Linkedin + Snapchat goes after $1billion in ad revenue

Tue, 14 Jun 2016 14:50:19 -0400

Eric Hultgren talks about the Microsoft + Linkedin merger, what happens when we get ads in the Snapchat stories, and what is the first ever Snapchat movie all about?
Sickhouse

Ep 176: Ryan Knizner talks politics + marketing

Fri, 10 Jun 2016 09:54:39 -0400

On this episode, we talk about the implications of Buzzfeed and Huffington Post not taking money from the RNC and what that might mean for digital as this presidential campaign moves along.

Ep 175: Mary Meeker's Internet Trend Report

Tue, 07 Jun 2016 22:47:19 -0400

Eric Hultgren breaks down Mary Meeker's trend report. Check out the video and the slides below:
Mary Meeker
Internet Trend Report

Ep 174: Surprise and Delight from the Grand Hotel

Tue, 07 Jun 2016 22:44:59 -0400

Eric Hultgren tells a story about what happened when he was at the Grand Hotel and how you can use it for your brand.

Ep 173: Revenge of the Wookie Mask

Mon, 23 May 2016 16:23:12 -0400

Eric Hultgren talks about Candice Payne's Facebook video where she wears her newly purchased Wookie Mask from Kohl's. What can marketers learn from this and what does this mean for Facebook Live?

Connect: Email - eric@mlive Twitter - polymathandvine Instagram - polymathandvine Snapchat - polymathandvine

Ep 172: Andrew Hawks from Those Guys Painting talking Snapchat

Tue, 17 May 2016 10:27:29 -0400

Andrew Hawks runs Those Guys Painting company which has developed a very interesting Snapchat strategy for connecting with clients today and build for where the future is going.

Ep 171: Nikki Sunstrum Director of Social Media at the University of Michigan

Wed, 11 May 2016 13:59:33 -0400

Nikki Sunstrum will be speaking at #socialcon this week in Ann Arbor and stopped by to talk about why they jumped on Snapchat earlier than most, is the facebook trending topics really a big deal, and should the web be used for cat videos?

Ep 170: Trump is in, what will that mean for the marketing of the 2016 campaign

Wed, 04 May 2016 14:31:53 -0400

Eric Hultgren and Ryan Knizner talk about Donald Trump's big victory last night and what will that mean for the campaign between he and presumed Democratic candidate Hillary Clinton.

Ep 169: Telling a story with Google analytics

Wed, 04 May 2016 11:30:56 -0400

Matt Grajewski joins the podcast to talk about common mistakes made in using or reading the data you get from your website using Google analytics.

Ep 168: Snapchat makes historic deal with NBC for Olympic coverage

Tue, 03 May 2016 14:46:59 -0400

Eric Hultgren and Brady Madden discuss what the NBC/Snapchat deal means for TV, for the Olympic coverage, and for you and your brand.

Ep 167: Making Lemonade out of lemons with the Music Industry

Mon, 25 Apr 2016 12:38:08 -0400

Eric Hultgren talks to president and CEO of Branded by Sound about Beyonce's new album that she dropped on Tidal and HBO on Saturday with little fanfare and then quickly broke the internet. Is this a scalable plan for the industry and can it save Tidal?

Ep 166: Email Marketing in the modern era

Thu, 21 Apr 2016 11:08:11 -0400

Erin Kraker stops by to talk about email marketing and some best practices that will impact SEM (search engine marketing), ROI (return on investment), and help hit your companies goals or KPIs (key performance indicators) You can check out her blog post HERE. Find her in the social space:
email facebook instagram

Ep 165: AMC wants texting in their theaters?

Thu, 14 Apr 2016 15:40:39 -0400

Eric Hultgren talks about the AMC CEO dropping the bomb that they are thinking about allowing texting in some of their theaters plus how can small business leverage the disruption in a unique way.

Ep 164: The update to Facebook live, what you need to know

Fri, 08 Apr 2016 15:03:42 -0400

Eric Hultgren breaks down what the new Facebook live update means for you and why you need to play with it this weekend. Plus the new Edison research on car audio
Link here

Ep 163: Twitter to stream NFL games on their platform

Wed, 06 Apr 2016 09:30:56 -0400

Eric Hultgren breaks down what it means now that Twitter will stream the NFL Thursday night games on their own platform
Twitter: @polymathandvine Instagram: @polymathandvine Snapchat: @polymathandvine

Ep 162: the Snapchat update What do YOU need to know?

Fri, 01 Apr 2016 21:46:25 -0400

In this episode Eric Hultgren talks about the new research about Snapchat and what the update means for your brand, especially if you are still waiting to jump in.
Jay Baer medium article Edison Snapchat research

Ep 161: In 2016 what do I need to know about SEM

Mon, 28 Mar 2016 16:13:52 -0400

Most people still start their journey on the internet with a search. How do you show up in that search and what can you do make sure you are making the biggest impact when the customer finds your brand.

Ep 160: Is Instagram ruined?

Thu, 24 Mar 2016 15:44:50 -0400

On this episode Eric Hultgren talks about the change to the Instagram platform and how you need to execute on the Snapchat geofliters.
email: eric@mlive.com Snapchat: polymathandvine Twitter: polymathandvine

Ep 159: Recruitment time

Mon, 14 Mar 2016 09:09:45 -0400

We are talking about recruitment with our very own Nate Spurgess, now is crunch time for filling positions for 2016 and we have some tips on how to keep that funnel filled with great talent.

Ep 158: How your display campaign can help you BIG TIME

Wed, 02 Mar 2016 01:58:00 -0500

Andy Behling and I talk about display advertising and while it may not be the sexiest tool in the marketing drawer, it is a vital part to a killer campaign.
https://www.linkedin.com/in/abehling

Ep 157: Snapchat Geofilters + Facebook reactions

Tue, 01 Mar 2016 11:43:30 -0500

I spent some time over the weekend playing with the new social tools and spent most of that time in Snapchat. So today we talk about geofilters and how YOU should use them right now.

Ep 156: Video targeting with Chad Annis

Tue, 01 Mar 2016 02:23:00 -0500

Today we talked to Chad Annis digital strategy manager at MLive about the ubiquity of video marketing and what you can do you launch your video stratgy right now.

Ep 155: Adam Leeb from the Freewrite

Thu, 25 Feb 2016 15:43:09 -0500

We talk to Adam Leeb about the new writing device called the Freewrite billed as a distraction free writing device it achieved wild success on Kickstarter and has hit the market this week!

“The Freewrite offers an ideal drafting environment for writers,” says Astrohaus cofounder Patrick Paul. “We are excited to launch a new tech product for writers that focuses exclusively on providing the best writing experience.”

Cofounder Adam Leeb added, “We believe that writers deserve their own professional tools to maximize their success. For the first time ever, writers are able to have a pure, distraction-free environment while retaining all the benefits of digital documents.”

Ep 154: The Jeb Bush effect

Tue, 23 Feb 2016 13:35:45 -0500

What happens in an election year when $125 million dollars can no longer buy your attention? Becca Dushane joins Eric Hultgren to talk data, connection, the fear of missing out (FOMO), and $4 million hats.

Ep 153: Let's talk Grammys in the digital age

Tue, 16 Feb 2016 08:46:35 -0500

The Grammys were last night on CBS, but what if you wanted to watch it on the first screen - what was that like? Plus if you are looking for a summer internship what should you do to "nail it."

Ep 152: 4 things to create a KILLER website experience

Mon, 15 Feb 2016 14:53:00 -0500

In this episode Erin Kraker and Mel Blohm stop by to break down the four areas you should turn your focus to on your site to make a better experience for the customer, increase conversions, and sleep soundly at night.

Ep 151: Is Twitter doomed?

Fri, 12 Feb 2016 08:59:13 -0500

We talk about Twitter being doomed and how amazing is it we can FINALLY switch between two Instagram accounts?

Ep 150: Super Bowl 50 marketing

Fri, 05 Feb 2016 14:05:56 -0500

We breakdown why the Super Bowl is such a big deal to the marketing world and why there is still the abiity to suprise your customer and connect in a profound way this Sunday.

Ep 149: The marketing of Deadpool

Fri, 05 Feb 2016 12:57:10 -0500

On this podcast we talk about Deadpool and how the marketing campaign has driven home what might be the most perfect movie marketing campaign for a movie that delivers on all the campaign's promises.

Ep 148: Caucus day + Cloverfield Lane

Mon, 01 Feb 2016 15:18:44 -0500

Today on the podcast we talk about the Iowa Caucus and what is actual is and maybe what it means plus J.J. Abrams and friends are killing it again with the marketing of Cloverfield Lane.

http://io9.gizmodo.com/cloverfields-old-viral-marketing-machine-is-up-and-runn-1756359650
http://m.ign.com/articles/2008/01/15/cloverfield-a-viral-guide
http://www.slashfilm.com/10-cloverfield-lane-viral-marketing/

Ep 147: Why do KPIs matter?

Wed, 20 Jan 2016 15:58:08 -0500

Sarah Dejong Director of Search stops by to talk about why KPIs matter now more than ever and what you should be aiming for in 2016. Plus some great tips for getting started if you aren't using Google Analytics.

Ep 146: Glenn Stevens from The Detroit Regional Chamber and MichAuto

Thu, 14 Jan 2016 13:23:40 -0500

Glenn Stevens from the Detroit Regional Chamber stops by to talk about the North American International Auto Show (NAIAS), the Internet of things in the auto industry, the health of Detroit, and a Lions Superbowl

Ep 145: Jeff Barrett @barrettall keynote on your personal brand

Thu, 14 Jan 2016 12:04:46 -0500

Jeff Barrett joined the Mornings @ MLive line-up to kick off 2016 talking about your personal brand and how to leverage a network.

Ep 144: Peach arrives, should you jump on?

Tue, 12 Jan 2016 14:44:52 -0500

Peach arrived this weekend, should you check it out? Plus what is Snapchat doing with its ad platform now and what can we expect from the North American International Auto Show this weekend?

Ep 143: CES and the rise of Snapchat

Thu, 07 Jan 2016 15:28:45 -0500

In the first episode of ETIM of 2016 we talk about the Internet of Things and look at all those people pouring into Snapchat.

Ep 142: The Fear Appeal

Tue, 29 Dec 2015 15:43:55 -0500

Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call "the fear appeal"

Ep 141: Changes from the FTC with "Native Ads"

Mon, 28 Dec 2015 11:52:28 -0500

Ch-ch-ch-changes are here when it comes to labeling native content. What does that mean for you and how can you get your publishing up to the new standards set by the FTC?
Here is the press release

Ep 140: The only thing you need to focus on in 2016

Tue, 22 Dec 2015 13:55:33 -0500

UI/UX is the THE thing you need to focus on in 2016, plus Facebook got me an early Christmas present

Ep 139: The Force Awakens destroys the box office

Mon, 21 Dec 2015 14:36:13 -0500

$517 million dollars later, what can you learn from this weekend? Also what are millenials doing for Christmas gifts and have you encountered any cool Snapchat lenses this holiday season?

Ep 138: The podcast awakens

Thu, 17 Dec 2015 15:42:20 -0500

It has arrived, Star Wars: The Force Awakens opens tonight at 7p and we are talking about the insane marketing behind the movie and if there is a tipping point to what Disney is doing here. Jenny Garone from Celebration Cinema joins the podcast.
Audio note: the audio board had a hum in it, that has been fixed for future podcasts but the content here was so good I wanted to put the podcast out

Ep 137: Looking for a new job this holiday season?

Fri, 11 Dec 2015 15:15:49 -0500

Nikki Gundersen our recruitment expert will give you some tips to give yourself the gift of a new gig this holiday season

Ep 136: Periscope is Apple's App of the Year

Wed, 09 Dec 2015 16:47:05 -0500

Periscope and Instagram made the list of the best apps in the Apple App store, how can this help you as you prepare for 2016 that is just 22 days away.

Ep 135: John Stocki talks travel marketing and millennials

Tue, 08 Dec 2015 15:04:50 -0500

John Stocki is a passionate marketing, eCommerce and public relations professional with over 10 years of both US and international business experience in the Middle East, Australia & China. Extensive knowledge within marketing, web marketing, SEO, SEM, eCommerce, digital strategy, public relations, communications and social media management. He stopped by to talk about what 2016 might hold for the travel and tourism sector.

Ep 134: Facebook Live

Tue, 08 Dec 2015 08:16:59 -0500

We are gonna do it LIVE! Facebook Live is starting to roll out across the iOS platform and what does that mean for you?

Ep: 133 Don't Fall Asleep This Thanksgiving

Wed, 25 Nov 2015 01:00:00 -0500

What you should be doing this weekend to CONNECT with your customers

Ep 132: Targeting at the holidays

Tue, 24 Nov 2015 16:38:39 -0500

Jeff Leitch is back to talk targeting. How do you build an audience, how do you find them and what does the future hold for targeting as devices get more fragmented.

Ep 131: The Business of Adele

Mon, 23 Nov 2015 13:14:29 -0500

Adele will do 2.5 Million in the first week. How did she do it and what can we learn?

Ep 130: Rob Bliss talks how to make viral videos

Wed, 11 Nov 2015 20:09:45 -0500

Rob Bliss of Rob Bliss creative took time to stop by and talk about his success with viral video as a strategye and how you can take his ideas and make them work for your video campaigns.

Ep 129: Periscope in the auto industry

Fri, 06 Nov 2015 14:22:32 -0500

How do you sell cars using Periscope? Quentin Groce (@Qgroce) will talk about how to make noise using platforms the rest of your industry might not be using.

Ep 128: Social Jiu Jitsu keynote

Thu, 05 Nov 2015 11:06:18 -0500

This was a VERY fun talk for me as it was a GREAT crowd and the guys at Pageworks are awesome plus I got to give my mother a shout out.

Ep 127: Do you "heart"Twitter and Amazon builds a bookstore

Wed, 04 Nov 2015 09:57:32 -0500

Twitter changes from stars to hearts and Amazon opens a physical bookstore, what could that mean for the retail world with ALL that data they have?

Ep 126: What is Programmatic?

Mon, 02 Nov 2015 15:24:24 -0500

Jeff Leitch stops by to unpack the idea of programmatic advertising and what you need to know before you jump in or maybe some tips to make your campaigns, better

Ep 125: McDonald's All Day Breakfast is it a win?

Sat, 31 Oct 2015 02:31:00 -0400

McDonald's is a couple weeks into the "all day breakfast" play, is it working? Plus Linkedin passes a HUGE milestone.

Ep 124: A spooky Snapchat update

Fri, 30 Oct 2015 15:31:41 -0400

Snapchat updated the lenses in time for Halloween and is doing some very Orson Welles sort of storytelling on the platform this weekend.

Ep 123: Nintendo goes mobile and Twitter buys TV

Thu, 29 Oct 2015 19:05:00 -0400

Nintendo decided to go mobile, but not with a game you want to play - instead they want to take on facebook...plus why did Twitter buy a TV ad?

EP 122: Who is the content for?

Wed, 28 Oct 2015 16:14:00 -0400

Tomorrow is National Cat Day so Uber is delivering cats, but today we are talking about content and who that content you make should be for. Spolier alert, it's for the customer.

Ep 121: The industrialization of customer service

Tue, 27 Oct 2015 16:01:00 -0400

Today we talk about how repeating a bad customer experience can KILL your brand and break the expectation of the customer.

Ep 120: Skittles scores a touchdown in the NFL

Sat, 24 Oct 2015 02:31:00 -0400

Skittles killed in on Snapchat this week. What did they do that you should be doing too on that platform?

Ep 119: YouTube going RED

Fri, 23 Oct 2015 20:05:37 -0400

YouTube is going to a pay model, will it work? Should you join it?

Ep 118: Facebook personal assistant and video takeover

Thu, 15 Oct 2015 20:49:26 -0400

We talk about facebook's new personal assistant and the changes to the facebook video play

Ep 117: Twitter moments, Mike Bell, and the dislike button arrives.

Thu, 08 Oct 2015 14:59:25 -0400

Twitter moments has arrived, we talk about the Facebook dislike button and should Mike Bell have a job?

Ep 116: Year One

Tue, 06 Oct 2015 02:08:00 -0400

Celebrating one year at MLive and the lessons I am beginning to learn

Ep 115: Snapchat lens, Amazon kicks Chromecast, + Pepsi Perfect

Mon, 05 Oct 2015 14:48:26 -0400

It is 2015, Cubs are in the playoffs, we have flying cars, and now Pepsi Perfect is here so we can fully celebrated our foretold future in Back to the Future II, plus Snapchat is making $$$, and Amazon goes to war.

Ep 114: ArtPrize 7 + the Bibliotheca

Wed, 30 Sep 2015 02:34:00 -0400

We compare ArtPrize to a Kickstarter project and tell you which one you should be.

Ep 113: Updates to Facebook targeting and Lions vs. Bears

Tue, 29 Sep 2015 22:10:51 -0400

We talk about how the Bears and the Lions are different 0-3 NFL teams and what are the new updates to Facebook targeting.

Ep 112: Facebook Native Video

Wed, 23 Sep 2015 15:03:03 -0400

We breakdown why you need to be doing facebook native video right meow.

Ep 111: Snapchat Update and Ad Blocker

Mon, 21 Sep 2015 20:35:18 -0400

Snapchat lenses are just part of the update from last week, plus is it the end of mobile advertising with the iOS 9 ad blocking update?

Ep 110: Matt Targett of Google

Thu, 17 Sep 2015 15:01:52 -0400

Matt Targett from Google joins the podcast to talk about micromoments, search, how your social can effect where and how you are found online, and which of his three careers were the toughest to get into.

Ep 109: The Dislike Button

Wed, 16 Sep 2015 13:09:46 -0400

The dislike button or something like it is coming to Facebook, what might it mean for brands.

Ep 108: Apple Keynote Thoughts

Wed, 09 Sep 2015 20:03:00 -0400

Apple had a GREAT day today, we breakdown the new tech and what you should be excited about.

Ep 107: Fast Company and subscription marketing

Tue, 08 Sep 2015 20:17:43 -0400

Fast Company sent me a letter and it wasn't very well received, plus how sports is the sticking point to a-la-carte viewing.

Ep 106: The Pumpkin Spice Latte arrives

Sun, 06 Sep 2015 02:24:00 -0400

The Pumpkin Spice Latte is here, early for super fans. How do you get your hands on it?

Ep: 105 Force Friday

Sat, 05 Sep 2015 14:47:23 -0400

Was the force strong with the retailers on Friday? Does a $1billion day answer that question?

Ep 104: Pop Evil talks about the music industry

Wed, 26 Aug 2015 16:34:53 -0400

Today we talk music with the drummer from Pop Evil Josh Marunde about the marketing of a new album. Their album dropped this week and he had some cool insight into the business that you don't always get from an artist

Ep 103: What does the Ashley Madison hack mean for YOU?

Tue, 25 Aug 2015 02:26:00 -0400

What does the Ashley Madison hack mean for you? Even if you aren't on "the list"

Ep 102: Subway continues to have the worst year, ever.

Mon, 24 Aug 2015 22:12:14 -0400

Subway continues to have a terrible year, this time it appears the Jared Foundation did not give any grants out. What does a brand do in crisis?

Ep 101: What to do when you are "stuck" and why cash should go away

Wed, 19 Aug 2015 22:17:56 -0400

What do you do when you are stuck and am I really all in on having the ability to use a card to buy anything, at anytime? The short answer? YES.

Ep 100: The hosts of the Be Less Typical Car Sales podcast

Mon, 17 Aug 2015 11:47:32 -0400

It is here! Episode 100 where we talk with Patrick and Courtney Hennessy from @belesstypical a podcast tackling the change in the way auto dealers should talk to their customers and about their industry.

Dinner and a Podcast sample

Sun, 16 Aug 2015 02:37:00 -0400

My hope is to re-launch this by end of August but thought it is Sunday and you guys might let me know if you like the format and the idea of going places for an hour and sharing a meal with interesting people. Would LOVE the feedback.

Ep 98: Straight out of marketing

Sat, 15 Aug 2015 02:13:00 -0400

Straight Outta Compton opens this weekend and will have one HUGE box office. Could memes equal cash in the social economy?

Ep 97: Target customers get trolled, hard

Fri, 14 Aug 2015 21:54:28 -0400

Target shoppers get trolled and we are live at HopCat Ann Arbor to talk BEER on a Friday!

Ep 96: Emojis might run for president and drugs + Instagram don't mix

Thu, 13 Aug 2015 11:58:42 -0400

Cash vs. Cards, Emojis for President, and why drugs and Instagram might not mix.

Ep 95: Why the Republican debate matters

Wed, 05 Aug 2015 16:42:07 -0400

Debate time! What can Donald Trump teach us about marketing in the political landscape?

Ep 94: Cecil The Lion makes 2 billion impressions

Fri, 31 Jul 2015 02:30:00 -0400

Could 2 billion impressions change the world? We tackle that as we talk Cecil the Lion

Ep 93: Google launches "popular times" for locations and Snapchat sells merch now

Thu, 30 Jul 2015 15:04:57 -0400

Google launches "popular times" and Snapchat sells a towel? Yes that just happened.

Ep 92: Ch-ch-ch-changes in Snapchat Discover

Wed, 29 Jul 2015 21:40:09 -0400

Warner Bros and Yahoo kicked off and replaced with Buzzfeed and iHeart Media, have those brands taken advantage of the platform, plus what is NPR doing in the talk space that has us interested

Ep 91: Why relationships matter for your team

Tue, 28 Jul 2015 02:16:00 -0400

Why relationships matter for your team, for your brand, and for you

Ep 90: Hulkamania runs aground and you need to stop scheduling social, NOW.

Sat, 25 Jul 2015 02:51:00 -0400

Hulk Hogan got in trouble and why you have to stop scheduling tweets, PLEASE!

Ep 89: Meerkat partners with GoPro and how much is too much $$$

Fri, 24 Jul 2015 02:19:00 -0400

Meerkat and GoPro team up, which is awesome. The Iran deal has inked $42 million dollars already, what will the presidential election bring to media? Answer? LOTS.

Ep 88: Sharknado. period.

Thu, 23 Jul 2015 20:25:00 -0400

Sharknado 3 broke the Internet and teaches us how maybe the way in which we measure mass media is no longer accurate enough to reflect the usage in an age of social media

Ep 87: McDonald's has a secret menu and Jeep robots fail us

Wed, 22 Jul 2015 08:50:00 -0400

Jeep is having a BAD week and McDonald's has a secret menu? Bring on the McShake nugget burger

Ep 86: How much authority should a celebrity get

Sat, 11 Jul 2015 02:40:00 -0400

We breakdown how much authority is too much to give to a celebrity endorser.

Everything is Marketing Episode 85

Fri, 10 Jul 2015 22:58:02 -0400

We talk about the update to the facebook newsfeed and why it matters to you, how Meerkat got ALOT better, and using Tinder on the Apple Watch

Everything is Marketing Episode 84

Wed, 08 Jul 2015 02:20:00 -0400

Today we talk about the things to help you rock your job and your passion project and Subway is in the middle of a PR meltdown.

Everything is Marketing Episode 83

Tue, 07 Jul 2015 02:08:00 -0400

Are you doing video on facebook yet? What are you waiting for?

Everything is Marketing Episode 82

Mon, 06 Jul 2015 02:36:00 -0400

What can a seasonal ice cream stand teach us about customer care?

Everything is Marketing Episode 81

Sat, 04 Jul 2015 02:46:00 -0400

Happy 4th of July, it is time to talk fireworks tents and door-2-door salesmen.

Everything is Marketing Episode 80

Thu, 02 Jul 2015 02:31:00 -0400

This is a holiday weekend, don't sleep on your social platforms. Especially if your customers use you at all this weekend, this is a great time to get some new content out for them to enjoy while they are unwinding.

Everything is Marketing Episode 79

Wed, 01 Jul 2015 15:50:37 -0400

So, EL James is not having the best week ever which is why YOU need to respect the hashtag.

Everything is Marketing Episode 78

Wed, 01 Jul 2015 15:33:03 -0400

Snapchat shows love to your thumbs, facebook gets a newish logo, and my thoughts on Apple Music

Everything is Marketing Episode 77

Mon, 29 Jun 2015 22:19:30 -0400

The first book written ON Instagram, the pizza emoji wins big, + what can we expect tomorrow from Apple Music?

Social as a language Keynote June 25th

Thu, 25 Jun 2015 11:01:00 -0400

The keynote audio from Mornings @ MLive talking about "social as a language"

Everything is Marketing Episode 76

Tue, 23 Jun 2015 02:17:00 -0400

Social as a language is coming up on Thursday and some of what we are going to talk about. You can get tickets for the free event here:
https://www.eventbrite.com/e/mornings-at-mlive-media-group-social-as-a-language-tickets-16750016751

Everything is Marketing Episode 75

Mon, 22 Jun 2015 11:57:19 -0400

Apple caves to T Swift...what does that mean? It means you don't mess with T Swift.

Everything is Marketing Episode 74

Sat, 20 Jun 2015 02:11:00 -0400

We talk about the 10 year anniversary of one of the most incredible marketing efforts a city could attempt. Giving all of its children a college education. Where is the promise today and where is it going?

Everything is Marketing Episode 72

Thu, 18 Jun 2015 02:35:00 -0400

We talk session and what happened at the event and maybe why it worked the way that it did?

Everything is Marketing Episode 71

Wed, 17 Jun 2015 09:07:35 -0400

We talk Apple Music and what will happen when it launches on June 30th and what will not having artists like Adele do to the adoption rate after the free trial is over?

Everything is Marketing Episode 70

Fri, 05 Jun 2015 02:56:00 -0400

Is your organization potty trained?

Everything is Marketing Episode 69

Thu, 04 Jun 2015 02:37:00 -0400

Twitter to be bought by Google? Pinterest is a player now and Taco Bell serves Mountain Dew margaritas!

Everything is Marketing Episode 67

Thu, 28 May 2015 08:04:13 -0400

The F.C.C. attempts to bring broadband for all, how do you manage email, and here comes the GoPro drones.

Everything is Marketing Episode 66

Thu, 28 May 2015 02:12:00 -0400

Who in your organization is a chef and who is a baker?

Everything is Marketing Episode 65

Wed, 27 May 2015 21:52:27 -0400

Playboy launches their new app plus is Spotify doing too much?

Everything is Marketing Episode 64

Wed, 27 May 2015 21:20:45 -0400

Mike Rowe was one of the keynote speakers at the Mackinac Policy Conference today and spoke about the skills gap and what it means to both Michigan and the country as a whole. Plus, what does it mean to work smarter AND harder?

Everything is Marketing Episode 63

Sat, 23 May 2015 02:02:00 -0400

All mobile everything. How context can take you beyond the app.
https://vimeo.com/128287407