Event: Crushed for Wedding Pros

75 | Website Copy that Connects & Converts with Copy by Laura

Wed, 29 Oct 2025 06:28:47 -0700

Welcome to episode 75! This will be the *last* episode as "Event: Crushed," but don't worry -- we're not going anywhere! Things are evolving and I am excited to be back in a couple of weeks with a brand new vision for the podcast. I hope you'll stick around!

In this episode, Becky chats with copywriter Laura Paetkau of Copy by Laura about the power of connection-driven copy and how wedding pros can use their words to build trust, attract dream clients, and convert inquiries into bookings.

Laura shares her journey from government communications to becoming a full-time copywriter for creative entrepreneurs, and the lessons she’s learned about writing website copy that not only sounds good — but strategically sells. Together, Becky and Laura dive into the psychology behind what makes website copy convert, how to show your personality without losing professionalism, and why today’s buyers are craving authenticity over “pain point” marketing.

If you’ve ever looked at your website and thought, “This doesn’t sound like me,” this episode is a must-listen.

Connect with Laura:

Special Offer: Get $200 off Laura’s Core Website Copy package (three custom-written pages of your choice) when you mention Becky and Event: Crushed! Offer valid for 30 days after this episode airs (until 11/29/25).

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74 | Franchising, Growth & Company Culture with Kerrie Hileman of The White Magnolia

Wed, 22 Oct 2025 06:40:05 -0700

In this inspiring episode, Becky sits down with Kerrie Hileman, founder of The White Magnolia Bridal Collection and Magnolia Laine, to explore her journey from CPA to bridal boutique founder to multi-location business owner and franchisor. Kerrie shares how she turned her love for bridal fashion into a thriving brand with 15 locations across the U.S., leading an all-female team and creating unforgettable experiences for brides.

Together, Becky and Kerrie discuss:

How Kerrie transitioned from an accounting career to entrepreneurship
The intentional growth behind expanding to multiple locations
How franchising works (and what it really takes to do it well)
Why creating a personalized experience is the foundation of a successful bridal or wedding business
What it’s like to lead and empower women in business
The importance of strong company culture and consistent client experience
Kerrie’s best advice for new or growing wedding professionals

Whether you’re a planner, photographer, or creative entrepreneur, you’ll leave this episode with valuable insights on scaling sustainably, maintaining your brand integrity, and leading with purpose.

Key Takeaways

You don’t have to be everything to everyone—focus on your niche and ideal client.
A consistent client experience starts with clear systems, training, and shared values.
Franchising isn’t as intimidating as it seems—but it requires strong operations and alignment.
Building an uplifting company culture eliminates drama and encourages growth.
Your skin will get thicker over time—growth and resilience come with experience.

Connect with Kerrie

Instagram:
@whitemagnoliabridal
@magnolialainebridal
@amberellabridal

Websites:
www.whitemagnoliabridal.com
www.magnolialainebridal.com

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73 | Using Video to Serve Your Audience & Grow Your Business with Shayna Lloyd

Wed, 08 Oct 2025 05:51:27 -0700

If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.

Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.

You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.

Key Takeaways

Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
Make it searchable. Use captions and keywords that answer real questions couples are Googling.
Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.

Resources & Links

Connect with Shayna on Instagram: @shayna_lloyd
Montana Diaries website
Devin & Shay on Instagram: @devin_and_shay
Podcast: The Devin & Shay Show

Connect with Becky

Instagram: @eventcrush.ed
Email: becky@eventcrush.com

If you enjoyed this episode, please subscribe and consider leaving a review! ❤️

72 | The Emotional & Physical Toll of Weddings & How to Recharge After Busy Season

Wed, 01 Oct 2025 05:13:54 -0700

Wedding season takes a toll on all of us — emotionally, physically, and mentally — and as wedding pros, we often put everyone else first while pushing through our own challenges. In this episode, I’m sharing openly about the weight we carry during the season, from difficult clients to personal struggles we work through quietly, and even the physical exhaustion of long wedding days.

I’ll also share practical and restorative ways to recharge, reset, and re-energize before diving into all those projects you’ve been saving for the off-season. Think staycations, massages, creative hobbies, rest, and reconnecting with community. This is your reminder that you’re human first, wedding pro second, and you deserve to fill your cup back up.

Whether you’re wrapping up your last wedding of the year or still in the thick of it, this episode will encourage you to pause, rest, and prepare to thrive in the season ahead.

What You’ll Learn in This Episode:

The unique emotional toll of being a wedding pro (and why our work can feel heavier than other industries).
Personal stories from my own career, including tough seasons and missed family moments.
The physical demands of long wedding days and the importance of recovery.
Practical ways to re-energize after wedding season: rest, self-care, staycations, hobbies, and movement.
Why community is a powerful form of self-care, and how to connect with peers who truly “get it.”

Resources & Links Mentioned in This Episode:

Oregon-based wedding pro? Tickets are still on sale for Unveiled: A Night Out for Wedding Pros on October 16th at The Gardens at Riverside, but they won't last long! https://anightoutforweddingpros.eventbrite.com
Episode Mention: "Sustainable Content Strategies for Busy Wedding Pros with Danison of Bow Tie & Brush" (Episode 42)
Episode Mention: “Wedding Pro Green Flags” (Episode 68)
Engaging Eugene Networking Events: Follow along on Instagram for upcoming events (@engagingeugene)
I’ll be at Wedding MBA this November — hope to see you there!

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71 | Growing Your Team While Staying Recession-Resilient with Taylor Fail

Wed, 24 Sep 2025 05:08:39 -0700

In today’s episode of Event: Crushed, Becky is joined by Taylor Fail, CEO and lead planner of Lace & Bow Bridal, a destination wedding planning and design company based in Santa Fe, New Mexico.

Taylor’s story is a powerful reminder that growth often comes from bold decisions—like leaving behind a veterinary career during COVID to pursue wedding planning full-time. Since then, she’s built a thriving team of planners and support staff, expanding her business while maintaining her high-touch, intentional approach to weddings.

Together, Becky and Taylor dive into:

Taylor’s journey from marine biology and veterinary medicine into wedding planning
What it looked like to go from a solo business owner to leading an 8-person team
Why hiring for initiative and personality often beats hiring for experience
How to maintain high standards and consistent client experiences while scaling
The importance of SOPs, communication, and leadership in business growth
Strategies for building a recession-resilient wedding business
The myth of “losing control” when building a team—and how to see expansion as a brand strength
The importance of hiring slow and firing fast when growing your team

Taylor also shares what’s next for her and Lace & Bow Bridal, including a new rebrand and the exciting launch of her own podcast focused on education and inspiration for wedding pros.

If you’ve ever wondered how to grow a team while keeping your business sustainable and your reputation strong—even in uncertain times—this episode is packed with wisdom you won’t want to miss.

Resources & Links Mentioned

Connect with Taylor on Instagram: @laceandbowbridal
Visit Lace & Bow Bridal: laceandbowbridal.com
Follow Becky on Instagram: @eventcrush.ed

Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

70 | Marketing to Gen Z: What Wedding Pros Need to Know with Amanda Writesman

Wed, 17 Sep 2025 06:58:10 -0700

Gen Z is changing the wedding industry in big ways — from how they search for vendors to how they prefer to communicate. In this episode of the Event: Crushed Podcast, Becky sits down with Amanda Writesman of the Bridal Theory, marketing strategist, educator, and small business coach with over 14 years of experience in the wedding and creative industries.

Amanda shares her insights on how wedding pros can adjust their marketing and sales strategies to connect authentically with Gen Z couples. From texting etiquette to social media trends, this conversation is packed with practical tips to help you stay relevant and confident when working with the next generation of couples.

If you’ve been wondering how to attract and book Gen Z clients without feeling like you’re chasing trends, this episode is for you.

What You’ll Learn in This Episode:

Why Gen Z approaches wedding planning differently than past generations
How to adapt your communication style (including when and how to text)
Marketing shifts wedding pros need to make right now
What authenticity really looks like when speaking to Gen Z couples
Practical steps to update your sales process for today’s couples

Resources & Links Mentioned in This Episode:

ClickSend – a text messaging platform for communicating with clients professionally
Google Voice – a tool for managing calls and texts without using your personal phone number
AmandaWritesman.com – learn more about Amanda’s programs and resources
Follow Amanda on Instagram: @thebridaltheory
Connect with Becky: @eventcrush.ed

Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed! Thanks for tuning in!

69 | Unlocking Creativity Through Client Stories & Active Listening with Samantha Leenheer

Wed, 03 Sep 2025 05:50:57 -0700

In this episode of Event: Crushed, I’m joined by the talented Samantha Leenheer — creative director and principal planner of House of Joy, founder of Kinetic Experiences, and educator under House of Samantha.

We dive deep into two powerful themes that tie beautifully together:

Storytelling in wedding design – how uncovering your clients’ stories, values, and quirks can spark your creativity and lead to designs that feel authentic and deeply personal.
The power of listening – how asking better questions, staying curious, and practicing active listening can transform fleeting interactions into lasting partnerships with clients and fellow vendors.

Samantha shares her approach to weaving personal stories into design, setting creative boundaries, and building vendor relationships rooted in collaboration and trust. We also talk about why vulnerability is essential for genuine connection in our industry.

Whether you’re a new planner or a seasoned pro, this conversation will challenge you to go deeper in your process and relationships, helping you build more meaningful connections and more impactful events.

Where to find Samantha:

Planning & Design: House of Joy
Personal Brand & Education: House of Samantha
Networking & Events: Kinetic Experiences
Instagram: @houseofjoy.co | @house.ofsamantha

Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed so you never miss a conversation!

68 | Wedding Pro GREEN Flags: What Makes Me Excited to Refer a Vendor

Wed, 27 Aug 2025 06:34:16 -0700

We talk a lot about red flags in the wedding industry… but what about the green flags?

In today’s episode, I’m sharing the vendor green flags that make me so excited to work with someone again and again. These are the qualities I noticed when I looked at my own preferred vendors list — the traits that every single one of them has in common.

If you want to know what makes planners (and other vendors) eager to refer you, this episode is for you.

Side note: the audio isn’t quite as polished this time (the wrong mic picked up my audio, woops!) — but the message is too good not to share. Thanks for sticking with me!

What You’ll Learn in This Episode:

Why clear communication and solid systems are non-negotiable green flags.
The kind of energy that puts couples, families, and vendors at ease.
How excellence and consistency in service build trust (and why professionalism matters on wedding day).
Why referring vendors is a risk for planners — and how you can make them confident in recommending you.
The importance of being a true team player: helping out, tagging vendors, and celebrating each other’s work.
Why sustainability and boundaries matter more than bragging about being booked every weekend.
How community-minded vendors build stronger, lasting relationships.

Resources Mentioned in This Episode:

Benable (what we use for sharing preferred vendors) - sign up for free!
Episode 18: What Energy Are You Bringing to a Wedding Day?

I’d love to know: what are your favorite vendor green flags? DM me on Instagram @eventcrush.ed and I’ll share some of your responses on my stories!

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67 | The Secret Power of Your Website Images with Emily Jane Lee

Wed, 20 Aug 2025 08:06:11 -0700

Your website images do so much more than “look pretty.” They set the tone for your brand, communicate the kind of experience you provide, and can even make or break whether a potential couple decides to reach out.

In this episode of Event: Crushed, I’m joined by website strategist and designer Emily Jane Lee of By Emily Jane. With her background as both a photographer and web designer, Emily brings a unique perspective on how wedding pros can make their websites visually cohesive and effective.

We’re talking about:

Why your images are just as important as your copy when it comes to booking clients
How to choose which photos to showcase (and which to leave out)
Tips for creating consistency across your website when you work with many different photographers
What to do if you don’t have high-quality images yet
How often you should refresh your site photos for the best results
Common mistakes wedding pros make with their website visuals—and how to fix them

Happening Now: Book More Weddings Summit
Emily is a featured speaker—along with myself and so many other talented pros—at the Book More Weddings Summit, happening right now! Don’t miss this free online event designed to help you attract, connect with, and book more of your dream couples.

Grab your free ticket here: www.eventcrush.com/summit

Resources from Emily:

Website: byemilyjane.com
Instagram: @byemilyjane
Book a Design Day for Done-For-You Image Curation: byemilyjane.com/designday
The Image Curation Lab: Get it here
Free Image Optimization Guide: Download here

Special Offer: Mention the Event: Crushed podcast when booking Emily’s VIP Day Image Curation service and receive 15% off through the end of 2025!

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66 | How to Bounce Back When a Client Chooses Your Competitor

Wed, 13 Aug 2025 06:00:00 -0700

Hearing “we’ve decided to go in a different direction” from a potential client never feels great — especially when you were excited about working together. In this short and encouraging solo episode, I’m sharing how to navigate those moments without losing confidence, and how to turn a ‘no’ into a tool for growth in your wedding business.

I’m opening up about a recent experience, the ways I’m working with my business coach to strengthen my sales process, and the important perspective shift that comes with realizing you don’t actually want every single lead to book you.

You’ll also learn why “no” isn’t always personal, practical ways to refine your process, and how to keep relationships positive even when you don’t book the client — because you never know where that connection might lead down the road.

What You’ll Learn in This Episode:

Why a ‘no’ isn’t always about you (and what it might really mean)
The surprising reason you don’t want every single client to book you
How to evaluate your sales process and messaging
Why following up with kindness can lead to future opportunities
How to turn rejection into motivation and business improvements

Resources & Links:

Sign up for the FREE Book More Weddings Summit (Aug 18–22): Unveiled: A Night Out for Wedding Pros (Oct 16 in Eugene, OR) — 20% off through Aug 16

Thanks for tuning in! Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

65 | How The Wedding App Is Redefining Guest Experience with Kerry Barrett

Wed, 06 Aug 2025 06:21:48 -0700

In today’s episode, I’m joined by Kerry Barrett, event pro turned tech founder and the creator of The Wedding App, a modern, private social platform for weddings. From real-time updates to guest messaging and RSVP reminders, this app is a game-changer for planners and couples alike.

We talk about:

How The Wedding App works and why Kerry built it
Improving guest experience before and during the wedding
Communication features that help planners shine
Real stories about weather delays, shuttle issues, and how the app saved the day
Photo sharing, flight coordination, seating charts, and more
Why this app is ideal for destination weddings
How planners can test it for free

Links & Resources:
Learn more about the Wedding App: thewedding-app.com
Follow Kerry: @theweddingappusa

The Book More Weddings Summit is coming up on August 18th-22nd, and you can still grab your free ticket!
http://www.eventcrush.com/summit

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64 | Stand Out & Book More Weddings with Heidi Thompson

Wed, 30 Jul 2025 07:01:40 -0700

In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.

They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.

IN THIS EPISODE, YOU’LL LEARN:

What’s really going on with ghosting and slower booking timelines in 2025
Why generic marketing messages are costing you business
How to clearly communicate the specific problem you solve for your ideal clients
The myth of “doing more” to get better results—and what to focus on instead
What’s working now: strategies from real pros that are booking weddings
How the Book More Weddings Summit can help you uplevel your marketing and stand out!

ABOUT HEIDI THOMPSON:
Heidi is a marketing strategist and the founder of Evolve Your Wedding Business. She helps wedding pros book more of their dream clients without going crazy or working around the clock. She’s also the creator of the Wedding Business Collective and host of the Evolve Your Wedding Business Podcast. Through her annual Book More Weddings Summit, Heidi brings together 45+ wedding industry experts to share real, practical strategies to help pros grow thriving businesses.

GRAB YOUR FREE TICKET:
Join us for the Book More Weddings Summit — August 18–22, 2025!
www.eventcrush.com/summit to grab your free ticket

CONNECT WITH HEIDI:
Instagram: @evolveyourweddingbusiness
Website: evolveyourweddingbusiness.com
Podcast: Evolve Your Wedding Business

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you never miss an episode!
Make sure you're following along at @eventcrush.ed on Instagram and shoot us a DM with any podcast guest ideas, questions, or topics you'd love to hear about on the podcast.

63 | The SEO + ChatGPT Crossover Every Wedding Pro Needs to Know with Sara Does SEO

Wed, 23 Jul 2025 08:27:59 -0700

If you’ve ever felt overwhelmed trying to keep up with SEO — or confused about how AI tools like ChatGPT are starting to impact how couples search for vendors — this episode is for you.

Becky is joined by Sara Dunn, the go-to SEO expert for wedding professionals, to talk about what’s actually changing in the world of search (and what isn’t), how wedding pros can start showing up in AI-driven search results, and what simple changes you can make today to get better visibility online.

They also chat about:

The one SEO “magic wand” fix Sara wishes every wedding pro would make
Why testimonials on your homepage matter more than ever
How ChatGPT is recommending vendors (and how to test if you show up!)
Real examples of couples booking vendors via ChatGPT
How to future-proof your website in an evolving digital space
A behind-the-scenes look at Bing’s connection to ChatGPT search results

Exclusive Listener Discount!
Sara is offering Event: Crushed listeners 20% off her signature Wedding SEO Bootcamp! Use code SEOCRUSHED at checkout.
This offer is available for 2 weeks from the episode air date — don’t wait!

Links & Resources:

Sara's Website: saradoesseo.com
Instagram: @saradoesseo
Free Monthly SEO Lunch & Learn: saradoesseo.com/learn
Wedding SEO Bootcamp: Learn More & Sign up!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

62 | I Got Hacked: What Wedding Pros Need to Know About Instagram Security

Wed, 16 Jul 2025 07:59:58 -0700

Instagram is a critical part of how many wedding pros market their businesses — which makes the potential of getting hacked feel absolutely devastating. In this solo episode, Becky shares her recent experience getting locked out of her business account, how she got back in quickly, and the exact steps she’s taking now to prevent it from happening again.

You’ll hear:

The play-by-play of how the hack happened — and why it was 100% preventable
How hackers are targeting small business owners through trusted contacts
The dangers of Googling for help (and what not to click on)
How she was able to regain access to her account
Her best tips to protect your business accounts starting today (don't wait until it's too late!)
Why 2-factor authentication is a must
Why she decided to sign up for Meta Verified (and how it's way more affordable than she thought)
Why a password manager like 1Password is essential for strong, secure logins

This is your friendly PSA to audit your social media security settings and protect your accounts before something like this happens to you!

Resources Mentioned:

1Password
Meta Verified
Report Fraud here!! (forgot to mention this in the episode)

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!
Follow us on Instagram at @eventcrush.ed

61 | How to Manage Client Expectations like a Pro 💥

Wed, 09 Jul 2025 09:12:47 -0700

We've all been there... a frantic email comes in from a client, and we realize we've been leaving them in the dark. When expectations aren't clearly communicated, confusion and frustration creep in — and nobody wants that! In this solo episode, Becky breaks down exactly how wedding pros can manage client expectations from the inquiry stage throughout the entire planning process.

From the initial discovery call to the wedding day, Becky shares tangible ways to create a seamless, trust-filled experience through intentional communication, systems, and clarity. Whether you’re a planner, photographer, florist, or DJ — these strategies will help you streamline your process, elevate your client experience, and reduce scope creep and stress.

In this episode, you’ll learn:

Why managing expectations before booking is so powerful
What to include on your website and contact form to filter for aligned clients
Key contract inclusions that set boundaries and avoid misunderstandings
How to use planning portals, welcome guides, and email templates to guide clients
Why automation and centralized communication help everyone feel supported
Tips for reinforcing expectations through Loom videos, meeting recaps, and more

If you’ve ever received a “Just checking in — what happens next?” email from a client… this episode is for you.

🎧 Listen in and audit your own client experience; are there areas you could make more clear?

MENTORSHIP SPOTLIGHT
Are you a newer wedding planner looking for support and guidance as you grow your business? Becky’s 1:1 mentorship program is open! Reach out at sign up here.

60 | Strength in Every Stage — From First-Year Fire to 10-Year Wisdom

Wed, 18 Jun 2025 06:47:42 -0700

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience.

Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to be.

Becky shares:

Why you should embrace your "newness" as a superpower
The hustle, motivation, and willingness to try it all that newer pros often bring
Advice for avoiding comparison — especially across different life seasons and business chapters
How seasoned pros can lean into confidence, clarity, and calm problem-solving
Why refining your offers (and raising your rates) is part of the growth process
Encouragement for seasoned pros to revisit their “why” and consider mentoring others
A reminder that both stages can (and should) learn from each other
Why growth is never done — and what it looks like to keep evolving, no matter your stage

You’ll walk away feeling proud of the season you’re in — and hopefully inspired to embrace it more fully, without comparison.

Connect with Becky:
Instagram: @eventcrush.ed
Email: becky@eventcrush.com
Want to share what season you’re in? DM Becky and let her know where you’re at in your journey!

Loved this episode?
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59 | Content Creation Overwhelm? Take Back Control with Mimi of Wed & Wilder

Wed, 11 Jun 2025 07:16:07 -0700

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.

Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.

In this episode, we cover:

How content creation became such a huge part of running a wedding business
Why it feels overwhelming—and how to shift your mindset around it
Low-lift content ideas that actually work (and don’t drain you)
Mimi’s favorite tools for creating and scheduling content
Signs it might be time to outsource content creation or social media
What to look for when hiring a content creator or SMM
Hot takes on what not to do on Instagram right now
Why your story views matter more than you think—and how to use them to your advantage

If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.

Connect with Mimi:
Instagram: @wildersocial (will be updating to @wedandwilder soon!)
Website: www.wedandwilder.com

Links + Resources Mentioned:

Rella (content management tool Mimi swears by - use code "WILDERSOCIAL" for a discount!)
CapCut + Canva for video and graphic editing and content creation
Instagram’s Edits app (launched after this episode was recorded)
Sam Schmidt Scale School
Episode 42 of Event: Crushed with Danison on sustainable content creation

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you don’t miss what’s next.
Follow us on Instagram at @eventcrush.ed for more!

58 | 6 Ways to Stand Out this Wedding Season 🙌🏻

Wed, 04 Jun 2025 07:26:58 -0700

In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate.

Topics covered:

Stellar communication with couples and vendors
Going above and beyond in small but mighty ways
The power of a calm and confident presence
Prioritizing your own well-being so you can show up fully
Little moments of surprise and delight for your couples
Building real relationships with your vendor team

Plus, Becky shares personal stories and real-world examples to inspire you to take these ideas and make them your own. Listen in for actionable takeaways and encouragement for the busy season ahead!

Episode Highlights:

How Cody from Mac Wedding Films sets the communication bar high (episode 52)
Why a vendor "appreciation station" can make a big difference in team morale
The importance of being a steady, positive energy on wedding days
How a small gesture like snapping a vendor photo can create magic
A powerful reminder that you can’t pour from an empty cup

✨ Loved this episode? Please consider leaving a rating or review, share it with a friend, and make sure you’re subscribed!

57 | Motherhood, Business, & Boundaries with Jamie & Alex of Cameras & Carseats

Wed, 28 May 2025 05:48:37 -0700

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helping other mompreneurs thrive in the wedding industry.

You’ll hear:

The origin story of Cameras and Car Seats and the gap they saw in the wedding industry conversation.
How community and honest connections have shaped their experiences.
The importance of boundaries, systems, and mindset shifts to navigate motherhood and entrepreneurship.
Why reframing our work as enough — even in “imperfect” seasons — is so freeing.
A peek into their coaching program, the Momtog Mastermind
How Jamie created a product (the box sets for flat lays!) that filled a need for them and for others.
Real, relatable talk on showing up as a mom and a business owner — without losing yourself in the hustle.

This episode is a refreshing reminder that it’s possible to grow your business and be present with your family. Tune in for a real conversation that will leave you feeling encouraged and seen.

Connect with Alex & Jamie!
Follow Alex on IG: @alexmccraryphotography
Follow Jamie on IG: @jamietobinphotography
Follow Cameras & Carseats on IG: @camerasandcarseats

Are you a mom photographer? Head over to camerasandcarseats.com to listen to the podcast and check out the mastermind!
Are you a photographer who does flat lays? You need Jamie's box set!

Thanks for tuning in! Don't forget to subscribe and leave a review if you haven't yet. ☺️
See you back here next week!

56 | Lead Gen for Wedding Pros: 3 Fast Fixes to Boost Inquiries 💥

Wed, 21 May 2025 05:38:20 -0700

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.

Becky shares:

What’s contributing to the slowdown (and why you’re not imagining it)
How Gen Z is changing the way we book weddings
Why adapting is key to business longevity
Her exact tips for improving your lead gen fast, including:
1. Reworking your website inquiry form
2. Auditing your lead follow-up process
3. Asking vendor friends for referrals (without the awkwardness)

Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.

Mentioned in this episode:

Loved this episode?
Please consider leaving a rating or review, and make sure you're subscribed! ❤️

55 | Systems, Empathy, & Grace in the Wedding Industry with Danielle of DPNAK Events

Wed, 14 May 2025 06:01:04 -0700

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.

If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.

We chat about:

Building systems that don’t feel overwhelming
Navigating vendor communication with empathy
Setting client boundaries (like texting and after-hours calls)
Danielle’s go-to tools like Todoist and Notion
What it really means to be a team player in the wedding industry

💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”

Find Danielle at: @dpnak on Instagram

Links: Website: www.dpnak.com Insta: www.instagram.com/dpnak Podcast: www.putaringonitpodcast.com (not currently adding new episodes)

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

54 | Cheers to One Year! & Why You Should Start the Dang Thing Already 🔥

Wed, 07 May 2025 06:04:16 -0700

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.

I’m sharing:

The imposter syndrome I had to overcome to launch this podcast
A few listener reviews and DMs that kept me going
A super embarrassing mistake I hoped no one would notice
My top 3 most-downloaded episodes from the first year
Rapid-fire favorites including my fave guest interviews, my most nerve-wracking moment, favorite bloopers, fave topics, and soo much more
Hot takes and wisdom from past guests
And an honest pep talk if you’ve been putting off that “thing” you know you need to start

Whether you’ve been here from episode one or you just found the show recently — thank you for listening, sharing, and supporting this dream. I couldn’t have done it without you!

Resources & Mentions:

Episode 1: The Girl Behind the Podcast
Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava and the Bee
Episode 45: Market Smarter, Not Harder with Taylor of Enji
Episode 48: Quit Sleeping On Email Marketing with Candice Coppola
Episode 39: The Happiest Clients on Earth: Disney's Secrets for Wedding Pros
Enji Birthday Promo: Get 6 months for $19/month during the month of May using this link

Want to be a guest or suggest someone for the show? DM me at @eventcrush.ed or email me anytime!

We are so excited for YEAR TWO of Event: Crushed and hope you'll stick around!

53 | Mindset Shifts Every Wedding Pro Needs with Aislinn Eileen Coaching

Wed, 30 Apr 2025 08:02:25 -0700

This week, Aislinn is BACK with more wedding pro mindset shifts for us!
If you haven't already, make sure to tune into Aislinn's first episode on Event: Crushed - Episode 14.

In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and why simplifying your life and business matters more than ever. Aislinn also shares powerful mindset mantras you can lean on when you need a boost. If you've been feeling stuck, overwhelmed, or second-guessing yourself lately — this conversation is exactly what you need.

Highlights:

Why the idea of "saturation" is just a mindset (and how to stand out)
How to stay grounded during slow seasons
The truth about burnout and what it might actually mean
Simple mindset mantras that will keep you encouraged and empowered

Connect with Aislinn:
Instagram: @aislinneileencoaching
Explore her programs and membership details on her website
Aislinn also has her own podcast, Clarity Convos for Wedding Pros. Listen here!

Loved this episode?
Please consider leaving a rating or review, and make sure you're subscribed! You can also follow us on Instagram at @eventcrush.ed.

52 | How Curiosity & Connection Can Guide Your Wedding Business with Cody of Mac Wedding Films

Wed, 23 Apr 2025 05:30:40 -0700

Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.

If you’ve ever felt pressure to keep up with trends or grow faster, this conversation will be a breath of fresh air. Cody’s approach proves that building a meaningful, sustainable business isn’t about doing more — it’s about showing up with intention.

In this episode, we’re covering:

How to avoid burnout by staying focused on relationships, not just results
Why genuine curiosity is one of the most powerful tools you have as a wedding pro
The importance of serving your clients with care over chasing industry trends
Building a timeless brand that still resonates years down the road
How Cody’s background in accounting shaped the way he runs his creative business
Advice for wedding pros who want to show up more authentically in their work

Connect with Cody:

Website: macweddingfilms.com
Instagram: @macweddingfilms

Loved this episode?
Please consider subscribing, leaving a rating or review, and sharing it with a friend in the industry who might need a little encouragement today. And make sure you're following us on Instagram at @eventcrush.ed!

51 | Parenting, Productivity, and the Power of Delegation with Oralia of Dream Decorations

Wed, 16 Apr 2025 05:35:52 -0700

This week on Event: Crushed, we’re pulling back the curtain on what it really looks like to run a wedding business while raising a family. I’m joined by Oralia Aguirre, owner of Dream Decorations in Northern California. Oralia started her event décor business at just 19 and has grown it into a thriving full-time career — all while raising two daughters and creating a life they love.

In this honest and refreshing conversation, we talk about:

How Oralia built her business before becoming a mom
The evolving seasons of parenting and entrepreneurship
Battling mom guilt and embracing quality time
Productivity tips for busy parents in the wedding industry
Delegation at home and in business (and why it matters!)

If you’re a wedding pro balancing parenthood, business, and everything in between — this episode will remind you that you’re not alone, and that you can thrive in both roles.

Connect with Oralia:
Instagram: @oralia.ae
Website: Dream Decorations

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!
Follow us on Instagram at @eventcrush.ed for more encouragement and tips for wedding pros. 🙌🏻

50 | Dear Wedding Pro: Your Impact is Bigger than You Know

Wed, 09 Apr 2025 05:35:29 -0700

Welcome to the 50th episode of the Event: Crushed Podcast — a heartfelt milestone that called for something a little different. In this solo episode, I'm sharing an open letter to all the wedding pros out there who are pouring their hearts into their businesses in the midst of a tough season.

If you've been feeling discouraged, questioning whether this work is still worth it, or feeling unseen in the background of your couples' biggest days — this episode is for you. This episode reminds us that the work we do matters deeply. From designing timelines to putting out behind-the-scenes fires, creating floral magic to documenting forever moments, every single effort is part of something greater.

You’ll hear:

Honest thoughts on the current climate in the wedding industry
Encouragement for when you’re feeling burnt out or overlooked
A powerful real-life story about how a wedding day memory became even more meaningful with time
A reminder of the impact you make, even when it goes unnoticed

This episode is dedicated to you, wedding pro.
To the early mornings, the late nights, the deep care, and the dreams you're helping come true. We see you. We appreciate you. And we hope you feel reignited in your purpose after tuning in.

Connect with Becky:
Instagram: @eventcrush.ed
Website: www.eventcrush.com
Sign up for the email list!

Loved this episode?
Please consider leaving a rating or review, and make sure you're subscribed!

49 | Steal These Local SEO Strategies & Get Found Online with Carrie of Bloem Creations

Wed, 02 Apr 2025 05:51:48 -0700

Struggling to show up on Google? You’re not alone! Many wedding pros feel frustrated when they don’t see their business ranking in search results. That’s why I brought in Carrie of Bloem Creations, a web designer, copywriter, and SEO expert who specializes in helping wedding pros and creatives get found online. In this episode, she’s sharing local SEO strategies that actually work — so you can attract more of your ideal couples and book more weddings.

We’re covering:

How local SEO is different from general SEO, and why it matters
The key updates your Google Business Profile needs
Why reviews and backlinks are SEO gold
The biggest mistakes wedding pros make with SEO (and how to fix them!)
And so much more!

Links & resources mentioned:

Carrie's Website: Bloemcreations.com
Follow Carrie on Instagram: @bloem.creations
Grab Carrie's brand-new SEO guide and save 25% with code "Crushed25"!
Google Search Console
Ubersuggest
Moz
Google Analytics

Next week is our 50th episode! 🎉
To celebrate, I’m doing something fun for my amazing listeners! If you leave a review on Apple Podcasts this week, you’ll be entered to win a little something special from me.

Check our Instagram account @eventrcrush.ed for full details!
And be sure to come back next Wednesday for our 50th episode. 🥳

48 | Wedding Pros, Stop Sleeping on Email Marketing with Candice Coppola

Wed, 26 Mar 2025 05:59:38 -0700

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!)

In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ignoring. If you’ve been hesitant about starting an email list or feel overwhelmed by the thought of sending newsletters, this conversation is for you.

We’re covering:

✔️ Why wedding pros need email marketing (even if you've survived for years without it)
✔️ Common myths that hold people back from starting or growing an email list
✔️ How to set up an automated email sequence that nurtures leads while you sleep
✔️ The best ways to get more people on your email list
✔️ How email marketing helps you book more weddings without chasing social media trends

Candice is sharing her expert insights, plus a freebie to help you create an irresistible email opt-in! 🎉

Links & Resources:

Download Candice’s free guide: 10 Lead Magnet Ideas for Wedding Pros
Grab Candice's Email Marketing Cheat Sheet: Lingo Cheat Sheet
Connect with Candice: candicecoppola.com | @candice.coppola
Join the Event Crushed email list for weekly wedding pro insights: Sign Up Here
Laura' Bellgray's email list: Sign up Here
Get hooked on Candice's podcast, The Power in Purpose Podcast

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

47 | What Wedding Pros Need to Know About ChatGPT with Nina Addeo

Wed, 19 Mar 2025 05:52:31 -0700

In this episode, Becky sits down with Nina Addeo of I Do Wedding Marketing to explore how wedding pros can use ChatGPT and AI to streamline their content creation, marketing, and daily workflows. They break down common misconceptions about AI, practical ways to integrate ChatGPT into your busy wedding business, and ethical considerations for using AI-generated content. If you've been hesitant to embrace AI, this episode is packed with actionable insights to help you get started.

Topics Covered:

Nina’s background in wedding marketing and why she created her ChatGPT for Wedding Marketing course
An introduction to ChatGPT and other AI tools you should know about
How wedding pros can use ChatGPT for social media, blogging, and email marketing
Tips for making AI-generated content sound more personal and authentic
Ethical considerations when using AI for wedding marketing
How to leverage AI to review and optimize your existing content
The importance of fact-checking AI-generated content
Nina’s favorite ChatGPT prompts for wedding pros
A special 20% off discount for Nina’s ChatGPT for Wedding Marketing course

Resources Mentioned:

ChatGPT
Claude.AI
I Do Wedding Marketing Website
I Do Wedding Marketing on Instagram
ChatGPT for Wedding Marketing Course – Use code EVENTCRUSHED for 20% off!
The I Do Wedding Marketing Podcast - Listen to my conversation with Nina about Threads this week!

Connect with Us:

Follow Becky on Instagram: @eventcrush.ed
Follow Nina on Instagram: @idoweddingmarketing
Join the conversation on Threads: @eventcrush

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

46 | Best Friends Turned Business Partners: The Story of Birdie June Events

Wed, 12 Mar 2025 05:34:20 -0700

What happens when two best friends take a leap of faith and launch a wedding business? Meet Clarae and Taressa of Birdie June Events, the duo who went from being my wedding interns two summers ago to running a thriving event rental, planning, and photo booth business.

In this episode, they share:

The unexpected text that changed everything
What it’s really like to run a business with your best friend
How they divvy up responsibilities to make it all work
How their theater backgrounds uniquely prepared them for wedding planning
The biggest challenges of their first year in business
What they’ve learned about balancing work, friendship, and life

Resources & Links:

Follow Birdie June Events on Instagram: @birdiejuneevents
Check out the Birdie June website: www.birdiejuneevents.com
Curious to learn more of my backstory? Listen to episode one here
Be sure to check out Carrie with Bloem Creations for your website design, copywriting, and SEO needs
Are you local to the Willamette Valley, OR area? Make sure you're coming to Engaging Eugene!

Stay Connected!

Follow us on Instagram: @eventcrush.ed
Join my newsletter for weekly wedding pro tips & podcast updates: Sign up here (and receive my free networking guide)
Love the podcast? Make sure to subscribe + leave a review on Apple Podcasts! ⭐⭐⭐⭐⭐

See you back here for another episode on Wednesday!

45 | Market Smarter, Not Harder! with Tayler of Enji

Wed, 05 Mar 2025 05:20:54 -0800

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the most common marketing mistakes she sees, and how to create a strategy that fits in to your life. Plus, we dive into how AI can simplify your content creation (while still sounding like you). If marketing has felt like a constant struggle, this episode is full of practical insights to help you market smarter—not harder.

What You’ll Learn in This Episode:

The top marketing mistakes wedding pros make (and how to avoid them!)
Why relying solely on referrals or social media can be risky for your business
How to balance marketing with everything else on your plate
Why YouTube is an underrated marketing strategy wedding pros should consider
How to use AI as a tool to save time and create better content

Connect with Tayler & Enji:

Try Enji free for 14 days, and then just $19/month for your first two months!
https://www.enji.co/?ref=eventcrush
Follow Enji on Instagram: @enji_co
Listen to The Pretty Okay Podcast

Links & Resources Mentioned in this episode:

SourcedCo
Aisle Planner
Subscribe to my weekly newsletter for wedding biz tips and get my free networking guide
Follow us on Instagram: @eventcrush.ed

If you enjoyed this episode, I’d love it if you’d take a moment to leave a review or share it with a fellow wedding pro who could use these marketing insights!

44 | The Power of Vendor Relationships in Your Wedding Business with Becca Tuttle

Wed, 26 Feb 2025 05:47:33 -0800

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.

Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signature offer, the Wedding Planner Roadmap. We dive into why strong vendor relationships can generate high-quality referrals, create a seamless wedding day experience, and even save your business in times of crisis.

We Cover:

The hidden power of vendor and venue relationships in business growth
How to build and maintain authentic vendor connections
Practical networking strategies
Why community over competition is crucial for long-term success
Real-life stories of how vendor relationships have saved the day
How Becca navigated maternity leave by leaning on her vendor network

Guest Spotlight: Becca Tuttle
Becca is the founder of Becca & Co., a wedding planning company based in Sacramento, CA, and a business coach for wedding planners through her Wedding Planner Roadmap program. She’s also the host of Ignite Co-Treat, a luxury retreat designed to help wedding planners elevate their businesses.

Connect with Becca!

@beccakristinetuttle
@thebeccandco
@ignitecotreat

Wedding Planner Roadmap
Ignite Cotreat 2026

Takeaways & Action Steps:

Get out there! Find a networking event or local meetup and start attending.
Support your vendors online by engaging with their content.
Be proactive! DM or email a fellow vendor to grab coffee and connect.
Build your emergency backup list—you never know when you’ll need it!
Shift your mindset—stop worrying about competition and start collaborating!

Loved this episode?
Screenshot & share it on Instagram—tag @eventcrush & @beccakristinetuttle!
Leave a review & subscribe to help more wedding pros find this podcast!

43 | A Fresh Take on Wedding Expos with Alex of the Crush Collective

Wed, 19 Feb 2025 05:49:16 -0800

In this episode, I chat with Alexandra (Alex) Owens, a multi-passionate entrepreneur about her remarkable journey in the wedding industry. From unexpectedly launching her career as a photo booth attendant (thanks to a Craigslist ad!) to having a hand in 2,700+ events, co-owning a wedding venue, and now creating The Crush Collective—a wedding expo with a fresh take—Alex has done it all.

We dive into:
✨ How her wedding industry journey unfolded in surprising ways
✨ The evolution of weddings over the past 15 years & where the industry is headed
✨ Why she started The Crush Collective and how it’s shaking up the traditional wedding expo scene
✨ Practical advice for wedding pros participating in wedding shows this season
✨ The art of balancing multiple businesses, motherhood, and creativity

Mentioned in this episode:
Episode #14 with Aislinn Eileen Coaching

📍 The Crush Collective takes place on March 16th in Boise, Idaho—and it’s open to vendors from all over!

Buy Tickets To The Crush Collective Wedding Expo

Connect with Alex:
The Crush Collective Website
@thecrushcollective
@perfectthirds.co
@sixtychapel

Thanks for tuning in! If you loved this episode, please consider leaving a rating and/or review on your fave podcast platform. And make sure you are following us at @eventcrush.ed on IG! 🥂

42 | Sustainable Content Strategies for Busy Wedding Pros w/ Danison of Bow Tie & Brush

Wed, 12 Feb 2025 06:08:12 -0800

Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out.

Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy.

If you’re ready to simplify your social media strategy while still making an impact, this episode is for you!

What You’ll Learn in This Episode:

What a sustainable content schedule looks like and why it’s important
How to create a content plan that works during busy wedding seasons
The biggest mistakes wedding pros make with social media
Why repurposing content is key to long-term success
How to use FAQs and educational content to attract ideal clients
The mindset shift that makes marketing easier and more effective

Resources:

Enji Marketing Software

Connect with Danison:

Instagram: @bowtieandbrush
Website: www.bowtieandbrush.com

Connect with Becky:

Instagram: @eventcrush.ed
Website: www.eventcrush.com

If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!

41 | The 3 Biggest Mistakes New Planners Make (And How to Avoid Them)

Fri, 07 Feb 2025 07:52:47 -0800

In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business.

Here’s what you’ll learn in this episode:
✨ Why undercharging can lead to burnout and resentment—and how to confidently raise your rates.
✨ The unexpected nightmare of offering partial planning and why I swore off this service.
✨ How failing to set clear boundaries can lead to client overreach and exhaustion (and how to prevent it).

Whether you’re a new wedding planner or just looking to fine-tune your business, these insights will help you avoid common pitfalls and build a more sustainable, thriving career.

📢 Mentorship Opportunity:
If you’re in your first few years of wedding planning and need guidance, support, and personalized strategies to grow your business, my 1:1 Wedding Planner Mentorship might be exactly what you need! Click the link to learn more and apply.

Heads up! New podcast episodes are now dropping on Wednesdays instead of Fridays—so be sure to tune in midweek for more tips, stories, and advice.

Let’s Connect!
DM me on Instagram @eventcrush.ed and let me know which mistake resonated most with you!
Have you grabbed my free networking guide for wedding pros yet? Click here!

Thanks for tuning in, and I’ll see you next Wednesday!

Ep. 40: Fostering a Wedding Day Culture of Kindness & Respect with Numa Films

Fri, 31 Jan 2025 05:09:54 -0800

In this episode of Event: Crushed, I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor relationships, handling stress on a wedding day, and creating a positive, respectful culture in the wedding industry.

What You’ll Learn in This Episode:

Olivia’s journey into wedding videography and the story behind Numa Films.
What it means to “respect the wedding day” and how vendors can embody this mindset.
Balancing the need for content creation while prioritizing the couple’s experience.
The importance of reading the room and adjusting to the couple’s needs in real-time.
How videographers and photographers can work together seamlessly.
Strategies for handling stressful moments on a wedding day with grace.
Why vendor relationships and teamwork are crucial to a successful wedding experience.
How simple acts of kindness and collaboration can set you apart in the wedding industry.

Resources & Links:

Follow Numa Films on Instagram: @numa.films
Visit Numa Films online: numafilms.com
Connect with Becky on Instagram: @eventcrush.ed

Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Tag us on Instagram with your biggest takeaways from today’s conversation.

Thanks for listening!

Ep. 39: The Happiest Clients on Earth: Disney’s Secrets for Wedding Pros

Fri, 24 Jan 2025 06:15:53 -0800

Today's episode incorporates two of my FAVORITE THINGS!!

The wedding industry, of course, and...
Disneyland ❤️

There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world.
How can we take the magic of Disney and apply it to our own businesses?

Listen to this week's episode to find out!

"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and will want to bring others and show them how well you do what you do.” - Walt Disney

Books mentioned in this episode:

“Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney” by Lee Cockerall
“Be Our Guest: Perfecting the Art of Customer Service” by Disney Institute & Theodore Kinni

If you enjoyed the episode, please consider leaving a review or a rating on Apple or Spotify.
Thank you so much 🙏🏼
See you next Friday for another new episode!

Ep. 38: Overflow, Community, & Abundance vs. Scarcity Mindset

Fri, 17 Jan 2025 06:15:19 -0800

In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking.

Mentioned in this episode:

- Episode 36: Transform Your Business (and life!) With an Annual Big Ideas Retreat

---> Sign up for my free networking guide here! <---

https://eventcrush.myflodesk.com/networking

Thank you for tuning in! Please consider leaving a rating or review if you enjoy the show. 😘
See you back here on Friday!

Ep. 37: Boost Your Bookings in 2025 with Effective Lead Management

Fri, 10 Jan 2025 06:54:21 -0800

It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our most popular referral sources, our most popular service offerings, estimated and confirmed revenue, and SO much more. But the most important step of all is *using* that data to help us make informed decisions in our businesses!

Becky shares practical tips for effective tracking, highlights common mistakes to avoid, and at the end of the episode introduces the new Ultimate Lead + Sales Tracker tool designed to help wedding pros streamline their processes and improve their booking rates. The episode is packed with insights and actionable advice to help listeners enhance their lead management strategies and ultimately grow their businesses.

Mentioned in this episode:

Episode #17 - Getting Ghosted? Why It's Happening and What You Can Do About It
Listen on Spotify
Listen on Apple

The Ultimate Lead + Sales Tracker is LIVE! Snag yours now for just $15.
https://eventcrush.myflodesk.com/leadtracker2025

Need a bookkeeper for the year ahead? Check out Hart Systems Bookkeeping!

Enjoyed this episode? Please consider leaving a rating or review 🙏🏼

Ep. 36: Transform Your Business (and Life!) With an Annual Big Ideas Retreat

Fri, 03 Jan 2025 06:34:41 -0800

As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration to start the new year strong!

What You'll Learn in This Episode:

The Power of Reflection:
- Why looking back on your wins and challenges can fuel growth
- The framework we use to reflect on the past year and plan for the next
Hosting Your Own Big Ideas Retreat:
- How stepping away from your daily routine can spark creativity
- A step-by-step guide to planning a retreat for clarity and goal-setting
Turning Reflection into Action:
- How to use your reflections to create a roadmap for 2025
- Breaking down big goals into actionable steps

Links and Resources Mentioned:

Download the FREE Year Compass framework here: https://yearcompass.com/
Follow us on Instagram for more tips and inspiration: @eventcrush.ed

Join the Conversation:

What’s your word for 2025? How are you creating space for big ideas? We’d love to hear from you! Share your thoughts on Instagram or shoot us an email.

Subscribe & Review:

If you loved this episode, please subscribe and leave a review! Your support helps us reach more listeners like you. Don’t forget to share this episode with a friend or colleague who’s ready to reflect and and reset for the new year.

Connect with Us:

Ep. 35: How Your Website Shapes Client Experience with Andrea Shah

Fri, 27 Dec 2024 08:06:05 -0800

This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the necessity of optimizing websites for various audiences (it's not just couples looking at your website!), and practical tips for improving website content.

Find Andrea here ⬇️
https://andreashah.com/
Andra Shah Copy on Instagram

Happy New Year -- we'll see you back here in 2025!
Make sure you are following the new eventcrush.ed instagram page!

We have a super fun offering coming up that is going to help you track leads, streamline your sales process, see which services are booking most, and track financials for the year. Stay tuned!! 🥳

Ep. 34: REPLAY - Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching

Fri, 20 Dec 2024 06:00:00 -0800

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great convo! Stay tuned for an interview with yours truly coming out on her own podcast, Clarity Convos for Wedding Pros soon, too! In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up! "If you are not getting invited to the table... make your own table!"
"Stop blending in with everyone else and start showing up as the 'of course' option." Key Takeaways

Having a mindset of curiosity and fearlessness can be beneficial when starting a business
Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business
Identifying as both an artist and a business owner is crucial for success in the wedding industry
Cutting out external noise and seeking validation from within is necessary for making confident decisions in business
Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities
Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key!
Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners

Aislinn offers a range of coaching programs, including the Success Accelerator Program, mastermind, and masterclass vault, to support wedding professionals at different stages of their careers. Connect with her below to learn more!

Work with Aislinn: https://aislinneileen.com/ Profitable Photographer Free Masterclass: https://aislinneileen.com/freebie Find Aislinn on Instagram: https://instagram.com/aislinneileencoaching Clarity Convos for Wedding Pros Podcast: https://podcasts.apple.com/us/podcast/clarity-convos-for-wedding-pros/id1676987204

Ep. 33: REPLAY - Longevity in the Wedding Industry & How to Last Beyond 5 Years

Fri, 13 Dec 2024 06:00:00 -0800

Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for themselves in this industry that has an extremely high turnover rate. Enjoy!

Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark.

Becky will chat about:

The impact of forming meaningful, long-lasting relationships in the industry
Staying up to date on new technology and trends
Showing up consistently
The benefits of outsourcing
The importance of a growth mindset and why you should continually evolve & educate yourself

Thanks for tuning into this week's episode! We'll be right back here next week with another episode.
If you enjoy the podcast, please consider leaving a review. It would mean the world to me and will help other wedding pros find the show.

Are you following the new Instagram account for the podcast yet? Follow along here!
We are are looking for new podcast guests to interview -- have a topic idea? Shoot Becky an email at becky@eventcrush.com.

Ep. 32: The Hidden Value of Styled Shoots with Renee Walker Photography

Fri, 06 Dec 2024 06:21:58 -0800

Happy December!

This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Renee's insight and learn now styled shoots have changed the course of her career! You will also learn about Renee's content day brand, Beneath the Pines, and what sets her content days apart from the rest.

Connect with Renee:

Are you following our new Instagram page for the podcast yet? Follow along here!

Ep. 31: My Top Takeaways from Wedding MBA & How to Apply them to Your Biz

Fri, 29 Nov 2024 10:02:31 -0800

Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season.

Mentioned in this episode:

We have a new IG account for the show! Follow along at @eventcrush.ed.🙌🏻
Interested in coming on the show as a guest? Email me at becky@eventcrush.com with details and let's see if it would be a good fit!
Loving the show? Please consider leaving a review or rating on your favorite platform.

We'll see you back here next Friday. 🥳
In the meantime, check out my favorite resources for wedding pros!

Ep. 30: Audit Your Business for Booking Season Success with Becca Mai

Fri, 22 Nov 2024 10:25:58 -0800

Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audit our businesses from the inquiry and booking process through onboarding our clients, the client experience, and the often-overlooked off-boarding process. This episode is a must-listen to ensure that we are ready for a successful booking season! Becca Mai is a business strategist and coach for wedding professionals with over 10 years experience in the wedding industry. She helps wedding pros implement standard operating procedures into their businesses to streamline, automate, and organize through mentorship and implementation of tools to take wedding businesses to new heights. Website: www.wed2you.co Instagram: www.instagram.com/wed2you Connect with us! www.eventcrush.com | @eventcrush.ed <--- follow our new instagram account dedicated to the podcast and continuing wedding industry education!

Ep. 29: Avoid Panic Marketing with Serena of Dande Agency

Fri, 15 Nov 2024 08:00:00 -0800

This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. Key Takeaways

Social media should be viewed as a game with flexible rules; the key to winning in social media is to actively participate
Instagram has rolled out many new features including 20-image carousels
Using keywords in captions is essential for SEO on Instagram
Hashtags should be geographically focused and used strategically
Instagram's algorithm is user-driven, not creator-driven
Alt text can be used for better SEO on Instagram posts.
Instagram can be visualized as a wedding cake with layers; each type of Instagram content serves a unique purpose
Panic marketing is ineffective and should be avoided
Systems and automation can significantly reduce overwhelm
Consistency in posting is key to maintaining visibility
Clients may not know their own preferences until they start collaborating
It's important to set clear expectations when hiring a social media manager

Connect with Serena ⬇️
@dandeagency on Instagram | www.dandeagency.com
Check out Serena's newest offer, the Swell Social Club!

Connect with Becky ⬇️
@eventcrush on Instagram | www.eventcrush.com

This episode was edited by Ace Sound Design.

See you back here next week!

Ep. 28: The 5 Pillars of a Successful Website with Emily Foster Creative

Fri, 01 Nov 2024 13:56:16 -0700

In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to create a cohesive and effective online presence. The discussion also touches on the significance of SEO in attracting clients and the evolving landscape of wedding branding, emphasizing the importance of color and individuality. Emily also shares two wonderful freebies for wedding pros which are linked below! Key Takeaways

A successful website must be both beautiful and functional, especially in the wedding industry
Brand strategy is the foundation for all of the remaining pillars; the "heart of your business"
High-quality images are crucial for website perception
SEO is a powerful tool for attracting clients in the wedding industry
Understanding your brand strategy can differentiate your business from competitors
A cohesive online presence is vital for success in the wedding industry.
Wedding pros can embrace color in high-end branding!
The wedding industry is evolving with new expectations from couples
SEO and copywriting are crucial components of a successful website
Not all designers cover all aspects of branding and marketing
Investing in professional services can significantly enhance brand visibility

Freebies from Emily: Elevated Website Checklist Selecting a Color Palette
Connect with Emily here:
Website | Instagram Listen to Emily on the Power in Purpose podcast with Candice Coppola! Are you following us on Instagram yet? Connect with us here!
Don't forget to subscribe and leave a review if you're enjoying the show ☺️

Ep. 27: Buyer Beware: The Do's and Don'ts of Wedding Industry Education

Fri, 25 Oct 2024 06:54:11 -0700

In this week's solo episode, Becky discusses her personal experience with wedding industry education as a consumer and what she has learned along the way as someone who has invested a decent amount of money into conferences, workshops, courses, masterminds, and more. She shares some of her favorite resources and educational opportunities for wedding pros and wraps up the episodes with 3 'do's' and 3 'don'ts' for wedding pros to be aware of when preparing to invest in wedding industry education.

Wedding MBA is coming up in just a couple short weeks!! Will I see you there!?

Resources mentioned in this episode

Becky's favorite wedding industry podcasts

Other free resources

✨ Let's Connect! ✨
Event Crush on Instagram | Event Crush website | Email us

This podcast was edited and produced by Ace Sound Design. 🎙

Ep. 26: Embracing Authenticity on Instagram with Mimi of Wilder Social

Fri, 18 Oct 2024 10:43:18 -0700

This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement. We also explore effective content strategies, the significance of educational posts, and the evolving role of social media managers and content creators in the wedding industry. The discussion emphasizes the need for wedding pros to focus on quality interactions over vanity metrics and the value of storytelling in their content. Key Takeaways

Instagram's algorithm changes have affected engagement metrics significantly.
Authenticity and genuine interactions are crucial for success on social media.
Educational content is currently thriving in the wedding industry.
Follower count does not equate to success.
Wedding pros should focus on storytelling in their content.
Community engagement is essential for building relationships on social media.
Investing in a quality social media manager can yield better results.
There are many viewpoints surrounding content creators and how content creation should be handled -- listen in for Mimi's take on all of this!

Connect with MImi!
Wilder Social Website | Wilder Social on Instagram

Let's Connect
Event Crush Website | Event Crush on Instagram

This episode was produced and edited by Ace Sound Design

Ep. 25: Navigating Public Relations for Wedding Pros with Meghan Ely

Fri, 11 Oct 2024 06:07:09 -0700

In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical steps for those new to PR, emphasizing the need for organization and strategic planning. The conversation concludes with an overview of the services offered by OFD Consulting, aimed at helping wedding professionals navigate the world of PR effectively.

Key Takeaways

PR can seem overwhelming, but it's manageable step by step.
Many believe PR requires knowing the right people, which isn't necessarily true.
Getting published can significantly boost your business ROI.
PR should complement other marketing strategies, not replace them.
Social proof from publications enhances credibility with couples.
Start small and define what success looks like for you in PR.
Utilize free resources like Qwoted and Connectively to get started.
Getting organized is key to successful PR efforts.
OFD Consulting provides valuable resources and support for wedding pros.

Mentioned in this episode:
- Qwoted
- Connectively
- Think Splendid / Splendid Insights

Find Meghan here --> OFD Consulting
OFD Consulting on Instagram

See you back here next Friday!
Event Crush on Instagram | eventcrush.com | Email Becky

This episode is produced by Ace Sound Design.

Ep. 24: Juggling Work, Life, & Family with Radhika of Rad Occasions

Fri, 04 Oct 2024 07:23:22 -0700

In this conversation, Becky Hart and Radhika Graham explore the complexities of work-life balance in the wedding industry. Radhika shares her journey from a full-time job to running her own wedding planning business, emphasizing the importance of setting boundaries, asking for help, and prioritizing self-care. They discuss the challenges faced by wedding professionals, including time management and the pressure to please clients. Radhika introduces practical tools and techniques for productivity, such as the Pomodoro technique and going paperless, while also highlighting the significance of community support among industry peers. The conversation concludes with valuable advice for wedding pros on managing expectations and maintaining a healthy work-life balance. Key takeaways

Work-life balance is more of a juggle than a balance.
Setting boundaries is crucial for managing client expectations.
Asking for help is a sign of strength, not weakness.
Self-care should be prioritized to avoid burnout.
Utilizing technology can streamline business processes.
Community support is essential in the wedding industry.
Outsourcing tasks can free up valuable time.
Meal planning can alleviate stress during busy seasons.
It's important to recognize that not every task is urgent.
Reflecting on past experiences can help set better boundaries.

Resources mentioned in this episode:

Connect with Rad!

radoccasions.ca thatsradpodcast.ca
https://www.instagram.com/radoccasions/ Connect with us Event Crush on Instagram | Email us | Event Crush on the web

Ep. 23: Optimizing Your Website for Sales Success with Hannah of Made with Boldness

Fri, 27 Sep 2024 06:51:30 -0700

This week, Becky Hart and Hannah Davis sit down to discuss the intricacies of designing effective websites for wedding professionals. They explore the benefits of using Showit, the importance of blogging and SEO, and the key components that make a wedding pro website successful. Hannah shares common mistakes to avoid, when to consider a rebrand, and offers final tips for wedding pros looking to enhance their online presence. The discussion emphasizes the need for clear navigation, compelling copy, and the importance of showcasing pricing to attract the right clients. Key Takeaways

Showit can be a better fit for wedding pros than other platforms.
Blogging is an underutilized tool for wedding professionals.
Websites need to have clear calls to action.
Clear navigation is crucial for user experience.
Avoid overwhelming visitors with too many photos.
Fonts should be readable for accessibility (16 px minimum).
Pricing (at least starting prices or a range) should be visible on websites.
If it's been 4-5 years, you no longer like your branding, or it's not working for you anymore -- it's time for a rebrand!
Share your website with friends outside the industry for neutral feedback.

Episodes mentioned in this podcast:

Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & The Bee

Connect with Hannah!

Hannah's website, Made with Boldness
Hannah's free website checklist mentioned in the episode
Hannah's Newsletter signup
Made with Boldness on Instagram

Event Crush on Instagram | becky@eventcrush.com | www.eventcrush.com

See you back here next week!

Ep. 22: Network like a (Wedding) Pro

Fri, 20 Sep 2024 15:47:47 -0700

This week we are diving DEEP into all things networking for wedding pros!

Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you!

Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself a part and build meaningful relationships to GROW your business.

Get my FREE networking guide here!
https://mailchi.mp/d3d2e09566b8/networking

Let's Connect:
Instagram | Web | Email

Ep. 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & the Bee

Fri, 13 Sep 2024 05:50:25 -0700

On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight.

Key Takeaways

SEO is about telling Google what your website is about and who you serve
Optimize your website with meta titles and descriptions, structured headers, and a Google Business listing
The best website platforms for SEO are WordPress, Showit, and Squarespace
Use Google Analytics to track your website's performance
SEO is a long-term strategy that requires consistent effort and updates

Sound Bites

"SEO is simply telling Google what we want Google to know about you."
"Your website is your salesperson. That is what you are paying me to do, to get more website traffic to convert."
"73% of luxury wedding couples and 71% of ultra luxury found at least one of their vendors from an internet search last year."

Chapters 00:00 Introduction and Background 05:07 Understanding SEO and Its Importance 08:46 Optimizing Your Website for SEO 10:35 The Role of SEO in Attracting Luxury Wedding Couples 13:07 Meta Titles and Descriptions 14:57 Header Structure and User Experience 17:32 SEO on Social Media Platforms 25:04 SEO for Google vs. Other Platforms 27:41 Tips for Improving SEO 32:35 Services Offered by Ava and the Bee Connect with Adrienna! Ava and The Bee Website | Ava and The Bee on Instagram Ava and the Bee is an in-house marketing agency for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client experience before couples ever start the conversation. Thanks for tuning into another episode. We love hearing from you! Shoot us a DM on instagram and let us know what you thought about this episode, or take a screenshot and share it on your story and be sure to tag @eventcrush and @avaandthebee. See you next week!

Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?

Fri, 30 Aug 2024 09:58:36 -0700

In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business while not serving the luxury market. She shares about a "sweet spot" that she has found in serving clients with budgets that are under the $100k mark but where clients are laid back, trusting of their vendor team, and still care about the details and the guest experience. She encourages wedding professionals to focus on providing a luxury level of service rather than solely pursuing luxury clients. Key Takeaways

Not every wedding professional needs to strive for the luxury wedding market as the ultimate goal.
The vast majority of weddings are not in the luxury market.
Luxury does not always equal success in the wedding industry.
Providing a luxury level of service is more important than solely pursuing luxury clients.

Let's connect! Find us on:
Instagram | Threads | Web | Email

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet?
It's an affordable way to kick-start your wedding planning career!

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?
Make sure to check out their offerings!

Ep. 19: Growing a Team for 6-Figure Success with Jess Aiken of the Planner's Perspective

Fri, 23 Aug 2024 06:33:24 -0700

Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg.

Jess shares her journey in the wedding planning industry, from starting as an intern to building a multi-6-figure wedding planning company with 12 employees. She emphasizes the importance of having a supportive team and the challenges of transitioning from a solopreneur to managing a large team. Jess also discusses her vision for her educational brand, Planner's Perspective, and the focus on percent-based pricing for planners. She shares insights on how she built her team, starting with her current assistants and training them to become lead planners. Jess also shares how she handles the pay structure for her team and how she manages a large team by using workflows and automations.

Key Takeaways

Building a supportive team is crucial for scaling a wedding planning business.
Transitioning from a solopreneur to managing a team requires overcoming the fear of delegating and trusting others.
Percent-based pricing can be a beneficial pricing model for wedding planners.
Starting with current assistants and training them to become lead planners can be an effective way to build a team.
Automating workflows and creating templates for emails and processes can streamline operations and ensure consistent service.
Building a team requires relinquishing control and trusting others to deliver a high level of service.
Understanding the financial aspects of the business, including cash flow and profitability, is essential for sustainable growth.
Changing the language from 'I' to 'we' in marketing materials and client communications helps create the perception of a team and instills confidence in potential clients.

Connect with Jess!

The Planner's Perspective:
Website
Instagram
Free Facebook community group

Wedding Co of Williamsburg:
Website
Instagram

Event Crush on instagram
www.eventcrush.com
Mentorship for new & aspiring planners

This episode was edited and produced by Ace Sound Design.

Ep. 18: What Energy are You Bringing to the Wedding Day?

Fri, 16 Aug 2024 04:47:20 -0700

In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless it's absolutely necessary.

Becky emphasizes the significance of being a calm and positive presence on the wedding day, as it can greatly impact the overall atmosphere and experience for everyone involved. It's always good to ask ourselves... what kind of energy are we bringing to the wedding day? Hopefully it's a positive, joyful, helpful energy!

Book More Weddings FREE Virtual Summit!! August 19th-23rd

Grab your free ticket here!

Event Crush Wedding Planner Mentorship - now open!

Ace Sound Design, our amazing podcast production company

Let's connect!

www.eventcrush.com
becky@eventcrush.com
@eventcrush on Instagram

Ep. 17: Getting Ghosted? Why It's Happening & What You Can Do About It

Fri, 09 Aug 2024 07:14:30 -0700

In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time soon, so we need to learn how to deal with it and learn how to prevent it to the best of our ability. Becky ends the episode with a note of encouragement and a reminder that there is only so much we can control, including our response to ghosting.

Takeaways

Ghosting is a common occurrence in the wedding industry, where couples reach out to vendors but never respond after the initial contact or even after the initial consultation.
Vendors can prevent ghosting by being clear in their communication, providing clear next steps, and making it easy for couples to take the next action.
Following up with potential clients is essential to prevent ghosting, as couples may be busy or distracted and need a gentle reminder.
Ghosting can happen from both vendors and couples, and it's important for vendors to be understanding and not take it personally.
Quick response times and clear communication are key to standing out among the many options couples have when planning their wedding.

Resources mentioned in this episode:

Let's connect!

Find us on: Instagram | Threads | Web
Email: becky@eventcrush.com

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet?
It's an affordable way to kick-start your wedding planning career and start your business with confidence.

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?
Make sure to check out their offerings!

Ep. 16: Marketing Plans Made Simple with Heidi of Evolve Your Wedding Business

Fri, 02 Aug 2024 04:28:10 -0700

Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review. Learn how to create a marketing plan for your wedding business, what a marketing plan should consist of, and how to stick to it! Heidi also highlights the upcoming Book More Wedding Summit, a free online conference for wedding professionals of all types to learn strategies for booking more clients. There will be 30 wonderful industry speakers sharing their knowledge (including Becky, who will be speaking on networking!) Key Takeaways

Attract and book the right clients while building a business that provides freedom and flexibility.
Break down your marketing plan into five key components: goal, ideal client, messaging, strategy, and evaluation.
Separate CEO and worker bee roles to make strategic decisions and focus on implementation.
Join the Book More Wedding Summit to learn strategies for booking more clients in the wedding industry.

Keywords wedding industry, marketing plans, attracting clients, booking clients, business freedom, flexibility, ideal client, messaging, strategy Connect with Heidi:

Sign up for the FREE Book More Weddings Virtual Summit! August 19th-23rd, 2024 Let's connect! Find us on: Instagram | Threads | Web Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet? It's an affordable way to kick-start your wedding planning career! This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience? Make sure to check out their offerings!

Ep. 15: Lifehacks to Increase Productivity for Wedding Pros

Fri, 26 Jul 2024 09:00:49 -0700

In this solo episode, Becky shares five life hacks for productivity and success in both personal and professional life for wedding pros. Becky's Lifehacks for Increased Productivity:

Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine)
Use a meal planning app like eMeals paired with Walmart+ (or another grocery/delivery app) to simplify meal preparation and grocery shopping each week.
Use a project/task management system like Asana to keep track of tasks both in your personal and professional life, never missing a detail again.
Keep a tidy workspace, which can improve productivity and create a sense of calm.
Consider outsourcing non-business tasks and responsibilities to free up time and reduce stress (house cleaning, landscaping, meal prep, house projects, etc).

Resources mentioned in this episode:

eMeals
Walmart+
Asana

Previous episodes mentioned:
Thriving in the Wedding Industry While Starting a Family with Life in Letters
You Can't Do it All (and That's Okay) with Darcy Warden
My Favorite Tools for Wedding Pros

Keywords: productivity, life hacks, waking up early, meal planning, grocery shopping, project management, tidy workspace, outsourcing, wedding pros, wedding professionals, wedding industry

Let's connect! Find us on:
Instagram | Threads | Web

Are you a new or aspiring wedding planner? Have you checked out my wedding planner mentorship yet?
It's an affordable way to kick-start your wedding planning career!

This episode is edited and produced by Ace Sound Design. Are you looking to maximize your listening experience?
Make sure to check out their offerings!

Ep. 14: Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching

Fri, 19 Jul 2024 09:09:56 -0700

In this episode, Becky interviews Aislinn McKenna of Aislinn Eileen Coaching about her journey from building her luxury wedding photography business to becoming a full-time coach for wedding pros, leveraging her 14 years of industry experience. Aislinn is passionate about helping others to overcome mindset issues to grow beyond what they thought possible and to love their businesses again. Hear about the 77 virtual coffee chats Aislinn hosted during the pandemic that ultimately lead her to pursue coaching, and the common mindset issues that wedding pros struggle with. Aislinn also shares a "pep talk" to motivate and inspire wedding pros that will leave listeners fired up! "If you are not getting invited to the table... make your own table!"
"Stop blending in with everyone else and start showing up as the 'of course' option." Key Takeaways

Having a mindset of curiosity and fearlessness can be beneficial when starting a business
Starting an educational branch of a business should come from a place of service and a desire to help others, rather than as a bandaid for a broken business
Identifying as both an artist and a business owner is crucial for success in the wedding industry
Cutting out external noise and seeking validation from within is necessary for making confident decisions in business
Believing in oneself and recognizing one's worth is essential for charging appropriately and pursuing opportunities
Fear of rejection can hold one back from taking risks and pursuing growth. Embracing rejection as a learning opportunity is key!
Showing up with confidence and a positive attitude has a significant impact on clients and vendor partners

Ep. 13: 5 Things I'd Do Differently if I was Starting My Business in 2024

Fri, 12 Jul 2024 10:22:12 -0700

In this solo episode, Becky reflects on her 12 years in the wedding industry and shares five things she would do differently if she were starting her business now instead of in 2012. She discusses the importance of investing in necessary tools and systems, managing money better, investing in education, growing a team, and giving back to the community. She also highlights two things she would do the same: prioritizing networking and building relationships, and prioritizing SEO. Becky emphasizes the value of learning from her own experiences and the abundance of resources available to new business owners today. Takeaways

Invest in the necessary tools and systems to run your business efficiently from the beginning.
Manage your money better by implementing a clear system for paying yourself and using accounting software.
Invest in education early on to continuously improve yourself and your business.
Consider growing a team and hiring an associate coordinator to expand your capacity and provide better service.
Give back to the community through your business by donating your time and services to causes you care about.
Prioritize networking and building relationships to establish a strong foundation for your business.
Focus on SEO to improve your online visibility and attract more clients through search engines.

Let's connect!

Find us on Instagram
www.eventcrush.com
becky@eventcrush.com

This episode was produced and edited by Ace Sound Design.
If you're interested in taking your audio experience to the next level, they are currently taking on new clients!

Ep. 12: Thriving in the Wedding Industry While Starting a Family with Life in Letters

Fri, 05 Jul 2024 09:39:55 -0700

In this week's episode, Becky interviews McKenna of Life In Letters about her journey as a wedding calligrapher. McKenna shares how her signage and stationery business began and how she quickly grew to having over 100 weddings in one year and was able to quit her full time job. From there, she was able to scale back the number of weddings she was taking on each year while increasing her minimum, so she was able to work with significantly fewer clients while still supporting her growing family. She shares what she's learned since becoming a new mom while running her business, and ends with five fantastic tips for those who are getting started in the wedding industry.

Connect with McKenna!
Instagram
Website
Pinterest

Thanks for tuning in this week. Check back every Friday for a brand new episode!
Follow along on instagram: @eventcrush
www.eventcrush.com

This episode was produced and edited by Ace Sound Design
Looking for audio excellence to maximize the listening experience? Reach out today!

Ep. 11: My Thoughts on Instagram for Wedding Pros in 2024

Fri, 28 Jun 2024 08:05:48 -0700

Are you feeling burnt out on Instagram these days? Does it feel like you are putting time and effort into this app for little or no return?

In this episode, I'm chatting about my thoughts on Instagram in 2024 and how to still enjoy the platform without letting it suck the life out of you. I explain why I continue to use Instagram for my business after nine years on the app, the pros/cons of Instagram for business, and the love/hate relationship many of us have with it. I discuss strategies for using Instagram effectively in 2024, and encouragement for those who are currently struggling to know if the time and effort is really worth it.

Main Takeaways:

The algorithm is not out to get you
How mindset can affect our Instagram experience
Instagram doesn't owe us anything
Don't sleep on stories
Quality over quantity, always
Take the pressure off yourself
Find the fun in it again by connecting and collaborating with others

Mentioned in this episode:
Good Content Podcast with Shannon McKinstrie

Speaking of Instagram... let's connect!
Event Crush on Instagram
becky@eventcrush.com
www.eventcrush.com

See you back here next Friday!
If you haven't had a chance to leave a review yet, please consider it. TYSM!

Ep. 10: You Can't Do it All (And That's Okay) With Darcy Warden

Fri, 21 Jun 2024 06:26:14 -0700

In this episode, Becky interviews Darcy Warden, a virtual assistant for wedding professionals (and Event Crush's own VA for the last several years!)

Darcy shares her journey from being a wedding planner to starting her own VA business during the pandemic. We discuss the different services that VAs can provide, the signs that a business might be ready to hire a virtual assistant, VA pricing structure, and how it's impossible for business owners to do everything ourselves. Plus Darcy shares her best advice for wedding pros, and it's honestly a must-listen!

Key Takeaways:

Hiring a virtual assistant (VA) can be a great way to delegate administrative tasks and free up time for more important business activities.
A VA who is familiar with the wedding industry can provide specialized services and understand the unique needs and challenges of wedding professionals.
VA services can include administrative tasks, CRM management, social media management, blogging, and email marketing.
The pricing for VA services can vary depending on the level of experience and the specific services required. It is important to have a realistic conversation about budget and expectations.
When considering hiring a VA, it is important to assess the specific needs of the business and determine if the investment will provide value and help achieve business goals.
Hire a virtual assistant before you get to a place of desperation, so you have time to get set up and bring them on board.
Have some organizational structure in place, such as organized files and systems, before hiring a VA.
Recognize that you don't have to do it all and it's okay to hire someone.
Identify specific needs and pain points in your business to determine what tasks to delegate to a VA.
Set boundaries and improve email response times to run a successful business.

Here's where you can connect with Darcy:

Did you enjoy this episode? Please consider leaving a rating or review on your fave podcast platform to help others find the show!
I always love connecting on Instagram so if you have any thoughts, I'd love to keep the conversation going.
Shoot me a DM and let's connect! Thanks for listening friends and we'll be back Friday with another new episode.

Ep. 9: Can You Really Get Leads from Pinterest? Learn How with Pin with Paula

Fri, 14 Jun 2024 09:00:52 -0700

This week, Paula Ruzenceva of Pin With Paula is on the show to share about the power of Pinterest, how wedding pros are missing the mark with it, and the untapped potential that exists once we nail down a Pinterest strategy! We discuss the value of Pinterest for wedding creatives and how it can help generate leads and bookings. Paula explains how she specializes in Pinterest and blogging to provide the best results for her clients, and she shares tips for DIYing a Pinterest strategy, such as doing keyword research and optimizing profiles and boards.

Key Takeaways:

Pinterest is a valuable platform for wedding professionals, with a large percentage of Gen Z and millennial couples using it to plan their weddings.
Pinterest and blogging go hand in hand, and having an optimized blog is essential for a successful Pinterest strategy.
Keyword research is crucial for Pinterest success, and using relevant keywords in profiles, boards, and pin descriptions can help attract the right audience.
Done is better than perfect - taking action on Pinterest, even if it's not perfect, is better than not doing anything at all.
Hiring a Pinterest manager to provide hands-off Pinterest and blogging services can lead to bookings and finding your dream clients!

Paula is a blog writer and Pinterest manager for wedding creatives -- find her online below:

Check out Paula's Facebook group to get started with Pinterest!

Paula's Website - Pin with Paula

Follow Paula on Instagram

Ep. 8: Worried About Standing Out in a Saturated Market? Listen to This!

Fri, 07 Jun 2024 06:01:46 -0700

How do you set yourself apart among a sea of wedding photographers or a sea of wedding planners? How can you ensure that your business gets noticed by the right clients? This week we're diving into this topic and various ways you can stand out among the crowd!

Key Takeaways:

1. Stop Blending in! Infuse these three things into your online presence:

Your personality
Your style
Your unique offerings

2. Keep it consistent; show up online regularly

Blogging
Social media
Responding to reviews
Wedding listing sites

3. Provide VALUE to your audience and potential clients

Create simple and free educational resources
Become the go-to expert in your area

4. Niche down!

This can be done in terms of your service offerings or your target market
Attract the right clients and repel the rest

Final thoughts:

Don't put all of your eggs in one basket!
Focus on website, blogging, SEO

---

Let's connect!
www.eventcrush.com
becky@eventcrush.com
@eventcrush on IG

Are you a newer wedding planner looking for someone to come alongside you in your journey?
Check out my wedding planner mentorship!

If you enjoyed today's episode, please consider leaving a rating or a review!
Thanks so much for tuning in -- see you next week!

Ep. 7: How Wedding Pros Can Add Value with Affiliate Programs

Fri, 31 May 2024 05:51:08 -0700

Wouldn't it be nice to make some extra income while also being able to offer discounts to our clients for products and services they'll be needing for their wedding? Affiliate programs can do just this, and today I'm sharing my favorite ones. All of these are free to join, and a great way to provide added value to your client's experience!

Affiliate Programs mentioned in this episode:

Affiliate Marketplaces with wedding-related companies:

Becky's "Wedding Planner Essentials" on Amazon

Need to re-stock your emergency kit? Emergency Kit Essentials Here!

Let's connect!

www.eventcrush.com
becky@eventcrush.com
@eventcrush

Ep. 6: The Power of Community in the Wedding Industry

Fri, 24 May 2024 14:30:36 -0700

Want to know one of the quickest ways to fail in the wedding industry? Hint: it involves isolation, keeping to yourself, and not making an effort to connect with your local wedding community.

I have a *lot* to say on this topic, but this week I'm breaking things down for a quick bite-sized episode on the power of community in the wedding industry, and what community can do for you. If you've been holding out on getting involved in a local or online community for wedding pros, this episode is for you!

If you're based here in Oregon, here is a list of in-person networking groups to check out:

Engaging Eugene (Eugene, OR)
Elevate Society (Medford, OR)
Vendor Society (Albany, Oregon)
Willamette Valley Wedding Pros (Salem OR)
Central Oregon Wedding Association (Bend, OR)
Wedding Pros Happy Hour (Portland, OR)

Facebook groups to check out:

In this episode I mentioned a brand new offering -- a mentorship for new and aspiring wedding planners!
You can learn all about this offering and sign up right here. The introductory rate is a screamin' deal and won't last long. If you're looking to kick-start your business, this is the perfect opportunity! I would love to partner with you to help fast track your planning business to success.

Let's connect!
@eventcrush on Instagram
becky@eventcrush.com

Ep 5: Wedding Day Do's & Don'ts for Planners & Coordinators

Fri, 17 May 2024 06:30:21 -0700

This week, I'm chatting about what wedding planners should and should NOT be doing on wedding days. As a planner, especially in the earlier years of business -- it's common to find ourselves doing things that are totally outside the scope of our services. So, let's clarify our role as planners/coordinators, diving into what we should be taking on and what we should be saying no to on wedding days. At the end of the episode, I share the two BEST ways to prevent these situations from arising (hint: they both start with 'C')!

Even though this episode is focused on planners, any wedding pro should tune in as we all work with planners and it's important to know what we should expect of them and what we shouldn't be expecting of them.

Throughout the episode I share lots of fun anecdotes from my personal experiences... the good, the bad, and the ugly. Would love to hear your thoughts -- shoot me a message on Instagram at @eventcrush and let's keep the conversation going!

Key Takeaways
The DO'S

Wedding planners and coordinators should provide a vendor appreciation station to show gratitude to the vendor team.
They should act as the point person between the couple and all vendors, handling logistics and answering questions.
Having a fully stocked emergency kit is essential for dealing with any unexpected situations that may arise.
Planners should ensure that all details are perfectly placed and execute any finishing touches.
Delegating tasks to assistants is essential, as lead planners can only be in one place at a time.
Being flexible and willing to jump in wherever needed is crucial for a coordinator's role.
It's important for wedding planners and coordinators to know their boundaries and not take on tasks that are outside of their scope of services.

The DON'TS

Wedding planners and coordinators should avoid tasks such as bussing tables, hanging lights or decor that requires a ladder, handling food, beverage, or alcohol, acting as a DJ or MC, arranging flowers, and wrangling family members for photos.
Clear communication and having a well-defined scope of services in the contract are essential to avoid getting caught up in tasks outside of the planner's responsibilities.
It is important to set expectations with clients and vendors regarding the planner's role and what is included and not included in their services.
Having a wedding day surprises document can help address any unexpected requests or tasks that arise on the wedding day.
Personal experiences in other industries, such as photography or catering, can provide valuable insights and understanding for wedding planners and coordinators.

Let's Connect!
becky@eventcrush.com
www.eventcrush.com
@eventcrush on IG

Ep 4: My Favorite Tools for Wedding Pros

Fri, 10 May 2024 07:11:39 -0700

When it comes to tools for wedding pros, there are SO many resources available! It’s nearly impossible to vet them all but don’t worry– I’ve gone ahead and done it for you. 😉

In this episode, I share the systems and tools I use every single day and week in my wedding and event planning business. I discuss all of my favorite programs and what I specifically use them for including SuiteDash, Asana, YNAB, and more. All tools are linked below, and be sure to check out the special discounts if you’re in need of any new software/tools to level up your biz! I am also working on a “resources” page of my website that will soon have all of this listed there as well.

Tools for all types of wedding pros:

SuiteDash – sign up for LIFETIME access and get my discount!
Calendly
Asana
Canva
Google Workspace – save 10% off your first year!
Dropbox
Zoom
Benable
Homebase
Quickbooks Online – Save 75%(!!) on your first 6 months!
YNAB – Enjoy a free month on me
MailChimp

Planner-specific tools:

Other resources mentioned:

The Refine for Wedding Planners Facebook Group

Thanks for tuning in! What are your favorite tools for wedding pros — am I missing anything!? Shoot me a DM on Instagram and let’s keep the conversation going!

See the full show notes here!

Ep 3: Longevity in the Wedding Industry & How to Last Beyond 5 Years

Tue, 30 Apr 2024 13:23:14 -0700

Join Becky to chat about longevity in the wedding industry and what it takes to really last and make it past the 5-year mark.

Becky will chat about:

The impact of forming meaningful, long-lasting relationships in the industry
Staying up to date on new technology and trends
Showing up consistently
The benefits of outsourcing
The importance of a growth mindset and why you should continually evolve & educate yourself

I'd love to hear from you!
Reach out to me via Instagram DM at @eventcrush, or email me at becky@eventcrush.com.

Ep 2: Gain Control of Your Biz Finances with Hart Systems Bookkeeping

Tue, 30 Apr 2024 11:59:07 -0700

Andrew Hart with Hart Systems Bookkeeping is on the show today, sharing about getting his start as a bookkeeping pro and his top tips for gaining control of your wedding business finances.

You can expect to learn about:

Visibility and Awareness
Knowing Your Numbers
Profit First
Receipt Management
The Importance of Hiring a Pro

Find Andrew here: https://hartsystemsbookkeeping.com/

Andrew's QBO For Startups course: https://qboforstartups.com/ecpodcast

USE CODE: "eventcrushed"

**Includes $200 OFF for Event: Crushed listeners!

Ep 1: The Girl Behind the Podcast

Fri, 26 Apr 2024 07:14:18 -0700

Get to know Becky Hart, the girl behind the podcast.

The "why" behind the Event: Crushed podcast, Becky's background in the wedding industry, and what motivated her to finally make this show happen.