50+ Essential Rules of Great Branding Podcast

Bonus episode: The Unwritten Rule of Personal Branding

Fri, 24 Jun 2022 12:21:10 -0600

Understand your personal branding?

Valuable lessons from some of the very best celebrity, sports and tech leaders.

Rule 82: Perfect email timing

Thu, 28 Oct 2021 16:19:44 -0600

Timing is everything. Particularly when emailing.

Rule 81: The Copywriter‘s secret

Tue, 26 Oct 2021 12:03:53 -0600

Write on, write on, but don't write on.

Rule 80: Change the paradigm

Fri, 08 Oct 2021 12:40:07 -0600

Cutting-edge insight from the ultimate innovator.

Rule 79: The Five P‘s

Fri, 08 Oct 2021 12:30:07 -0600

The essential tool for brand building.

Rule 78: Meta

Fri, 08 Oct 2021 12:26:59 -0600

Intangibles make all the difference.

Rule 77: If the shoe fits.

Fri, 08 Oct 2021 12:18:53 -0600

The art of reputation management.

Rule 76: # !

Tue, 28 Sep 2021 16:36:41 -0600

Social media traction made simple.

Rule 75: Get on the brand wagon.

Tue, 28 Sep 2021 16:33:26 -0600

Branding with teeth. An 1880's technique even more relevant today.

Rule 74: Ask

Tue, 28 Sep 2021 16:28:53 -0600

A question. The tool every brander should use.

Rule 73: Be like Steve

Thu, 23 Sep 2021 14:28:04 -0600

Steve Job's most valuable secret.

Rule 72: Michael Scott was right.

Thu, 23 Sep 2021 14:24:41 -0600

Paper? Really?

Rule 71 :Going viral

Wed, 22 Sep 2021 15:57:43 -0600

In a world obsessed with viral social media posts, it doesn't get better than this.

Rule 70: Social Media? Be picky.

Tue, 21 Sep 2021 16:43:31 -0600

Navigating the endless effort to keep up with social media branding.

The answer is simpler than you think.

Rule 69: Mix or miss.

Fri, 28 Aug 2020 15:50:36 -0600

The three critical concepts of media synergy.

Rule 68 : Rebrand it, damn it.

Fri, 28 Aug 2020 15:46:50 -0600

Nothing costs less and does more when change occurs.

Rule 67: Mess or message?

Tue, 25 Aug 2020 14:35:44 -0600

God made your eyes to organize and prioritize. Includes a surprising special guest who did it best.

Rule 66: Proof.

Tue, 25 Aug 2020 14:30:25 -0600

One little typo can ruin everything.

Rule 65: Tie it all together

Thu, 06 Aug 2020 11:32:52 -0600

Branding. Advertising. Marketing. Digital. Make it work together.

Rule 64 : Win new business

Tue, 30 Jun 2020 14:35:20 -0600

The simple rule to win new clients and beat your competition.

Rule 63 : Apple picture. Or, Apple word. Never both.

Tue, 23 Jun 2020 15:44:44 -0600

Great branding? Keep it simple. In fact, as incredibly simple as possible.

Rule 62 : Bill Gates 15 min rule

Tue, 23 Jun 2020 15:37:26 -0600

Every second should count. Just ask Bill Gates, Jeff Bezos and Steve Jobs.

Rule 61: The most powerful element in design.

Wed, 13 May 2020 15:11:04 -0600

Making a case for the power of face.

Rule 60: Icons = Ideas

Wed, 13 May 2020 14:57:35 -0600

Study social media icons and you'll understand great branding.

Rule 58 & 59: The good, bad and ugly of web images.

Wed, 13 May 2020 14:48:02 -0600

Two critical ways to make your web images work.

Rule 57: The essential old school Google guide

Mon, 11 May 2020 15:29:06 -0600

The secret to Google search? Remember the Yellow Pages.

Rule 56: Man vs God

Fri, 17 Jan 2020 19:43:49 -0600

How the line and the curve influence brand design.

Rule 55: The power of empty space.

Fri, 17 Jan 2020 15:01:10 -0600

Making room, leaving borders and the awesome branding power of nothing.

Rule 54 : Overposting

Fri, 27 Sep 2019 14:57:25 -0600

Social media may be free, but over-doing it will cost you.

Rule 53: Outdoor, Google & you

Fri, 27 Sep 2019 14:50:49 -0600

A couple clicks can improve your brand and save your thousands.

Rule 52: The Elvis rule

Fri, 27 Sep 2019 14:42:44 -0600

How to last? It worked for him.

Rule 51 - Divine details

Thu, 26 Sep 2019 15:41:57 -0600

From minor mistakes to Game of Thrones, the biggest brand issues are often the smallest.

Rule 50: The 70/30 rule

Thu, 28 Mar 2019 15:23:42 -0600

The power of pictures.

Rule 49: Understand color

Thu, 28 Mar 2019 12:21:20 -0600

The contradictory science of understanding color.

Rule 48: Mailing it in.

Thu, 28 Mar 2019 12:19:26 -0600

Want real results? Put your stamp on it.

Rule 47: You. You. You.

Thu, 28 Mar 2019 12:17:32 -0600

Who knew it was all about you?

Rule 46: 120 year old advertising advice

Thu, 28 Mar 2019 12:15:05 -0600

Understanding the business from a guy who knows.

Rule 45: When never to embellish.

Thu, 28 Mar 2019 12:09:20 -0600

When the facts make the case. State the facts.

Rule 44: Branding's potent four letter word

Tue, 26 Mar 2019 16:29:25 -0600

The most powerful word ever.

Rule 43: Know your voice.

Tue, 26 Mar 2019 16:27:46 -0600

The difference between right and WRONG.

Rule 42: Logo logic

Tue, 26 Mar 2019 16:24:58 -0600

Why "...make the logo bigger" is big mistake.

Rule 41: Best logo ever.

Thu, 14 Feb 2019 16:48:00 -0600

Holy ship. Arguably, the most memorable brand ever.

Rule 40: Dress your brand for success

Thu, 14 Feb 2019 16:37:22 -0600

Does your branding accurately translate your brand values?

Rule 39: Branding for the long haul.

Thu, 14 Feb 2019 16:34:28 -0600

There are three essential elements for a brand's legacy. Learn them.

Rule 38: Impressions vs. Impact

Fri, 09 Nov 2018 16:07:47 -0600

How many messages does a sale take? We'll tell you.

Rule 37: Order matters.

Fri, 09 Nov 2018 16:04:22 -0600

In branding, film and music, every element propels the story.

Rule 36: Fish when they are biting.

Fri, 09 Nov 2018 16:00:19 -0600

Brand 24/7/365 but sell when they are buying.

Rule 35 : Look for the worst.

Fri, 09 Nov 2018 15:57:17 -0600

How to prevent failure and accurately predict successful creative outcomes.

Rule 34: Research proves research works.

Wed, 07 Nov 2018 17:49:34 -0600

Are you over-sciencing your branding?

Rule 33: Brand. Brand. Brand.

Wed, 07 Nov 2018 17:46:16 -0600

The single most effective tool in branding.

Rule 32: The greatest promo vehicle of all time.

Wed, 07 Nov 2018 17:43:49 -0600

Silly. Absurd. Ingenious. Branding's biggest little idea.

Rule 31: Accent your strengths.

Mon, 20 Aug 2018 16:53:20 -0600

The hidden power of sounding local.

Rule 30: Keep it short.

Mon, 20 Aug 2018 16:34:04 -0600

In headlines, less is always more.

Rule 29: Don't fight the physics.

Mon, 20 Aug 2018 14:17:21 -0600

Science dictates creativity.

Rule 28: Problem. Solution.

Mon, 20 Aug 2018 14:10:44 -0600

Solve problems they way Steve Jobs and Albert Einstien did.

Rule 27: The mail fail.

Mon, 20 Aug 2018 14:04:39 -0600

Who is the most important recipent of your mailing? You.

Rule 26: Don't mess with the message.

Mon, 20 Aug 2018 14:00:40 -0600

Simplify your typography.

Rule 25: In front...or invisible?

Wed, 16 May 2018 15:43:32 -0600

If you're not in front of you customer, you're invisible.

Rule 24: Innovative interruption

Wed, 16 May 2018 15:37:39 -0600

Be bold. Be wacky. Be unique. Brand where they're not.

Rule 23: Timing is everything.

Wed, 16 May 2018 15:28:57 -0600

What are the exact days and times that are best for your branding messages.

Rule 22: Socializing your brand.

Wed, 28 Mar 2018 15:25:37 -0600

Like it. Share it. Tweet it. But first, help them remember it.

Rule 21: Beautifully unreadable.

Wed, 28 Mar 2018 15:20:16 -0600

Design for 40+.

Rule 20 : Clarity first.

Thu, 01 Mar 2018 17:36:57 -0600

Clever second.

Rule 19 : Readability

Thu, 01 Mar 2018 17:34:00 -0600

Black. White. Get it?

Rule 18 : The Ogilvyism

Thu, 01 Mar 2018 13:24:26 -0600

Customers rarely get bored. Do the math.

Rule 17 : Standing out rocks.

Thu, 01 Mar 2018 13:20:03 -0600

Go oldschool. 80 year old tactics that still work.

Rule 16 : Logo or no go?

Thu, 01 Mar 2018 13:11:30 -0600

A good logo pays for itself. A great one pays you.

Rule 15 : Paper = Permanence

Thu, 01 Mar 2018 13:08:51 -0600

Sometimes digital bytes.

Rule 14 : What's in a name.

Sat, 24 Feb 2018 15:58:24 -0600

Where great branding begins.

Rule 13 : Us vs Them

Sat, 24 Feb 2018 15:49:57 -0600

Competitors are never worth mentioning.

Rule 12 : My favorite Martian.

Sat, 24 Feb 2018 11:11:11 -0600

"Take me to your reader."

Rule 11 : Edit.

Sat, 24 Feb 2018 11:06:56 -0600

Less is more.

Rule 10 : The one man brand.

Sat, 24 Feb 2018 10:59:29 -0600

The dangers of solo spokesperson.

Rule 9 : It's a twang thang.

Fri, 23 Feb 2018 16:30:42 -0600

Nashville's noteable branding expertise.

Rule 8 : The upside of loss.

Fri, 23 Feb 2018 16:18:49 -0600

Finding fortune in failure.

Rule 7 : Lime Green Bell Bottoms.

Fri, 23 Feb 2018 16:14:32 -0600

Yes. You can actually be too cool.

Rule 6 : Location. Location. Location.

Tue, 20 Feb 2018 10:03:08 -0600

The value of prime real estate.

Rule 5: Is this mic on?

Mon, 19 Feb 2018 18:08:39 -0600

No joke. Learn from the best.

Rule 4 : Everywhere. Everything.

Mon, 19 Feb 2018 18:04:58 -0600

Brand everything.

Rule 3: One & many.

Mon, 19 Feb 2018 17:50:04 -0600

The pitfalls of dividing your message.

Rule 2 : Know where.

Mon, 19 Feb 2018 16:35:31 -0600

A simple rule to stop wasting 90% of your marketing budget.

50 Essential Rules of Great Branding : Rule 1

Thu, 15 Feb 2018 17:28:42 -0600

Welcome to Rule 1. The 50+ Rules of Great Branding podcast is quick, entertaining and seriously informative- in just 2 min per episode, just like our book (available @ Amazon & Barnes & Noble ) What's Rule #1? Stand for something.