Endless Customers

How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers

Wed, 06 May 2026 09:38:23 -0400

Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Customers, Alex Winter sits down with Stacie Feller, president of KangaRoof, for an honest conversation about what the first five weeks of implementing Endless Customers looked like for a small residential roofing company that decided to go all in.

This episode isn't about roofing. It's about what leadership alignment actually looks like in motion, and how the right culture can create momentum before the strategy even has time to set.

Highlights include:

How Stacie got her entire team bought in before alignment day happened
What 46 action items from Endless Customers Live looked like in practice
Why she films 1-to-1 videos from her personal cell phone and shares them with her sales team
How she closed a job by addressing a competitor's warranty on video, in real time
The 'be people vs. do people' framework and what it means for finding the right coach

If you're running a small business in a market that is changing faster than your current strategy can handle, this one is worth your time.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #KangaRoof #RoofingBusiness #ContentMarketing #TheyAskYouAnswer #SalesEnablement #SmallBusinessGrowth #TrustContent #B2BMarketing #VideoSales

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Stacie Feller

Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry

Wed, 29 Apr 2026 09:31:13 -0400

Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits down with Marcos Navarro, videographer at TMA Accounting, for a candid conversation about what it actually looks like to build a trust-first video strategy inside a small professional services firm.

This episode isn't about making accounting look exciting. It's about using video to answer the questions your buyers are already asking, before they ever reach out to you.

Highlights include:

Why TMA hired a full-time videographer and what the CEO's buy-in made possible
How they get accountants and CPAs to show up with confidence and personality on camera
What 7,000 subscribers and 1,200 views per video look like after about a year
How they use Google Ads to boost content strategically without relying on paid traffic
The Star Wars concept that became one of their strongest-performing videos

If you're in a service business wondering whether video can really work for your industry, you’ll connect with Marcos and TMA’s story.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #VideoMarketing #SmallBusinessMarketing #AccountingFirm #YouTubeStrategy #ContentMarketing #TrustContent #B2BMarketing #PaidAds #SalesEnablement

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Marcos Navarro

TMA Accounting on YouTube

How Equity Roofing's Pricing Page Drove a 58% Jump in Form Submissions

Wed, 22 Apr 2026 09:48:23 -0400

Ep.145 - Most contractors won't put prices on their website. Equity Roofing did, and six months later their submissions are up 58%. In this episode of Endless Customers, Alex Winter sits down with Caitlin Vegas, Director of Marketing at Equity Roofing, for a real-world look at how a pricing page goes from idea to growth asset.

This episode isn't about web design. It's about what happens to buyer trust, sales conversations, and lead quality when you stop making people guess what your service costs.

Highlights include:

How a blog post became the foundation for a pricing page that now drives real leads
Why price ranges work even when every job is different
What changed for the sales team when buyers started calling in already informed
How Equity Roofing uses the pricing page as a paid ad landing page
The results after six months: views up 56%, submissions up 58%

If you're in a service business and you're still hiding your prices, this one is worth your time.

Listen, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #PricingPage #RoofingMarketing #ContractorMarketing #ContentMarketing #TransparentPricing #B2CMarketing #LeadGeneration #TrustContent #SalesEnablement

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Caitlin Vegas

Are You Actually Ready to Run Paid Ads? Here's How to Know

Wed, 15 Apr 2026 09:54:16 -0400

Ep.144 - Most businesses don't fail at paid advertising because they picked the wrong platform. They fail because they weren't ready when they launched. In this episode of Endless Customers, Alex Winter sits down with Tanner Holman, paid social strategist on the Swell team at IMPACT, for an honest conversation about what it actually takes to make paid ads work.

This episode isn't about campaign tactics. It's about the foundation that has to be in place before you spend a dollar, and how to know whether you're actually there yet.

Highlights include:

Why the ad platform is almost never the real problem
How to read impressions, clicks, and conversions to find exactly where your funnel is breaking
What warning signs tell you that your creative, tracking, or sales team isn't ready yet
How to think about budget and timeline in a way that's honest instead of optimistic
The red flag to watch for before signing with any paid media agency

If you're thinking about running ads this year, or you've tried them before and didn't see the results you expected, take a listen to this episode.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

#EndlessCustomers #PaidAds #PaidMedia #DigitalAdvertising #ContentMarketing #SalesEnablement #B2BMarketing #MarketingStrategy

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Tanner Holeman

The Pricing Estimator That 2x’d Hoel Roofing’s Sales Opportunities

Wed, 08 Apr 2026 09:09:33 -0400

Ep.143 - Most companies avoid pricing because they think it will scare buyers away. The truth is, avoiding the conversation usually creates more doubt, more friction, and more lost opportunities. In this episode of Endless Customers, Alex Winter sits down with Adam Martin, Media Director at Hoel Roofing, to talk about what happened when their team stopped sidestepping pricing questions and started helping buyers understand cost earlier in the process.

Adam shares how Hoel Roofing built a pricing estimator for its website, why the team felt this was the right move, and what changed once buyers could get real pricing guidance before talking to sales. This conversation is a great look at what trust actually looks like in practice, especially for businesses in industries where price can feel hard to talk about.

Highlights include:

Why buyers ask about price long before they talk to sales
How Hoel Roofing built and improved its pricing estimator over time
What changed when buyers got pricing clarity earlier
How better education led to more qualified opportunities and stronger trust
Why honest content can build credibility even outside your market

If your team is still nervous about talking about pricing, this episode will show you why answering buyer questions early can make the entire sales process smoother, stronger, and more human.

Subscribe, leave a review, and follow for more practical conversations about trust, content, sales, and what it takes to become the most known and trusted brand in your space.

#EndlessCustomers #HoelRoofing #PricingTransparency #BuyerTrust #ContentMarketing #SalesEnablement

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Adam Martin

What a $20,000 Quote Taught One Contractor About Pricing Transparency

Wed, 01 Apr 2026 09:54:52 -0400

Ep.142 - Most painting companies avoid talking openly about pricing. David Cook decided to do the opposite. In this episode of Endless Customers, Alex Winter sits down with David Cook, owner of D’Franco Painting & Wallpaper, to talk about what happened when his company started answering buyer questions with more honesty, more video, and a lot more transparency.

This conversation gets into the real stuff. David shares how open pricing content changed the way buyers responded, how video helped build trust before the sales call, and why one negative review turned into a powerful teaching moment. He also explains how that trust-based content is now helping his company get found through AI tools like ChatGPT.

Highlights include:

How transparent pricing helps buyers make sense of big quote differences
What David learned from a $20,000 proposal that caught a homeowner off guard
How D’Franco Painting turned a harsh Google review into helpful content for future buyers
Why simple videos are leading to stronger trust and higher close rates
What it means when buyers say, “I found you on ChatGPT”

If you want to see what trust looks like in action for a home services business, this episode is worth your time.

Subscribe, leave a review, and follow for more honest conversations about content, sales, and what it takes to become the most trusted voice in your market.

#EndlessCustomers #PaintingBusiness #PricingTransparency #VideoMarketing #CustomerTrust #HomeServices

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David Cook

The CRM Shift That Helped Kaplan Increase Sales Activity 120%

Wed, 25 Mar 2026 10:49:02 -0400

Ep.141 - Most companies don't struggle because their teams aren't working hard. They struggle because sales, marketing, and customer service are all working from different places. In this episode of Endless Customers, Alex Winter sits down with Cheryl Parker, Senior Director of Sales Enablement at Kaplan Early Learning Company, and Jessica Palmeri, IMPACT’s Director of HubSpot Training, to talk about what it really takes to align a growing company.

This conversation looks at Kaplan’s shift from spreadsheets and disconnected systems to one shared CRM that gave teams better visibility, better communication, and a better way to serve customers. Cheryl shares what it was like to lead adoption across a large sales team, while Jessica breaks down why coaching, training, and internal ownership made the difference.

Highlights include:

Why Kaplan made a major systems change even when sales were already strong
What it takes to get a large sales team to actually adopt a CRM
How quick wins helped skeptical reps buy in
Why one shared view of the customer improved collaboration across teams
How better visibility helped Kaplan increase sales activity by 120% year over year
Why buyers now see Kaplan as a more trusted voice in its space

If your company is growing and your teams are still working in silos, this episode will show you what can change when everyone starts working from the same customer story.

Subscribe, leave a review, and follow for more honest conversations about trust, sales, marketing, and what it takes to build a business buyers believe in.

#EndlessCustomers #HubSpot #SalesEnablement #CRM #MarketingAlignment #CustomerJourney #BusinessGrowth

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Cheryl Parker

How One Company Generated $409K in Sales With Honest Content & Video

Wed, 18 Mar 2026 09:14:48 -0400

Ep.140 - Most remodeling companies say the same things. HomePride Bath decided to do something different. In this episode of Endless Customers, Alex Winter sits down with Coley McAvoy, Content Manager at HomePride Bath, to talk about what happened when their team stopped relying on safe, traditional marketing and started answering the buyer's questions others avoid.

Coley shares how HomePride Bath leaned into honest content, real customer stories, and video to build trust in an industry where skepticism runs high. From talking openly about pricing and timelines to using testimonials as proof, this conversation shows what can happen when a company commits to being helpful instead of polished.

Highlights include:

How HomePride Bath stood out in a crowded and traditional home services market
Why honest pricing and expectation setting improved the sales process
How video helped buyers trust the company before the first appointment
What kind of results HomePride Bath saw after adopting Endless Customers
Why transparency matters even more in industries where trust is low

If you want to see what trust looks like in action, and how content can help buyers feel more confident before they ever speak to your team, this episode is worth a listen.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #ContentMarketing #VideoMarketing #HomeServicesMarketing #SalesEnablement #TrustBuilding

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Coley McAvoy

How ZINTEX Cut Their Agency and Did More With Less

Wed, 11 Mar 2026 08:51:16 -0400

Ep.139 - Most remodeling websites look good. Too many still act like brochures. In this episode of Endless Customers, Alex Winter sits down with Shane Rogers, Content Manager at ZINTEX Remodeling Group, to break down what happened when their team stopped relying on outside partners and started building a marketing system they actually own.

Shane shares the real story behind a full website migration, the internal hurdles that came with more transparency, and how their content shifted from “what we want to say” to “what homeowners need to know.” The result was not just better content. It was better outcomes, including more revenue and more in home appointments with fewer total leads.

Highlights include:

How ZINTEX moved away from agency dependence
Why ownership and clear tracking changed everything
What it took to rebuild their website twice
How pilot groups helped get sales buy in
The metric that proved quality beats volume

If you want your website to drive sales and growth without renting your marketing from someone else, this episode will give you a clear starting point.

Subscribe, leave a review, and follow for more straight talk on content, sales, and building a brand buyers choose.

#EndlessCustomers #WebsiteStrategy #ContentMarketing #SalesEnablement #LeadGeneration #MarketingLeadership

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Shane Rogers

How a Single Comparison Article Led to a $45,000 Sale

Wed, 04 Mar 2026 10:25:26 -0500

Ep.138 - Most companies publish content. Few see it turn into real sales. In this episode of Endless Customers, Alex Winter sits down with Nick Burrage, Endless Customers Certified Coach and founder of The Ambitions Agency, to break down what happens when you answer buyer questions before the first sales call.

Nick shares a recent win with a client in the ultra premium bed space. One comparison article helped a shopper switch from a well known competitor and purchase a $45,000 bed in a single showroom visit. The lesson is simple. When buyers find clear answers at the exact moment they are deciding, trust moves faster than any pitch.

Highlights include:

How one comparison article led to a $45,000 sale
Why versus and comparison content works so well early
What has to happen in the first 90 days so the system sticks
Why leadership buy-in changes everything
How to align sales and marketing through a revenue team mindset

If you are tired of posting content and hoping it works, this episode will give you a clearer path forward.

Subscribe, leave a review, and follow for more straight shooting conversations about content, sales, and earning trust.

#EndlessCustomers #ContentMarketing #SalesEnablement #BuyerJourney #ComparisonContent #MarketingLeadership

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Nick Burrage

The Manifesto That Changed a Market with Paragon Payroll

Wed, 25 Feb 2026 10:48:40 -0500

Ep.137 - Most companies say they support an industry. Paragon Payroll decided to prove it. In this episode of Endless Customers, Alex Winter sits down with Clarke Lyons, VP of Brand Marketing and Growth at Paragon Payroll, to talk about what it takes to earn trust in the cannabis industry, where one small mistake can put a business at risk.

Paragon Payroll is not just cannabis friendly. They are cannabis committed, and they backed that up by publishing their Cannabis Committed Manifesto, a public stand against predatory vendors, inflated pricing, and partners who disappear when things get complicated.

Highlights include:

Why trust is the real product in regulated industries
What pushed Paragon Payroll to publish a public manifesto
How to spot vendors who are adjacent, not committed
How education driven content helped generate more leads
What it looks like to lead an industry conversation, not avoid it

If you want a real example of how belief, transparency, and teaching can turn a vendor into a trusted partner, this one is worth a listen.

Subscribe, leave a review, and follow for more straight talking conversations about content, sales, and earning trust.

#EndlessCustomers #ParagonPayroll #CannabisBusiness #BrandMarketing #Trust #SalesEnablement #ContentStrategy #MarketingLeadership

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Clark Lyons

How Shasta Pools Updated Old Content to Drive New Sales

Wed, 18 Feb 2026 09:29:50 -0500

Ep.136 - Most companies already have content. Few know how to make it sell. In this episode of Endless Customers, Alex Winter talks with Bryan Ashbaugh, Content Manager at Shasta Pools, about what happens when you stop chasing net new content and start upgrading what already exists.

Bryan shares how a few focused updates to older articles helped Shasta Pools rank for high-intent searches they had never shown up for before, including pool automation. He also breaks down how one updated piece of content helped drive a 5,000 dollar pool heater sale through e-commerce, with zero sales calls.

This conversation is a real look at how trust-building content connects the dots between search, AI visibility, and revenue.

Highlights include:

How to find the best content to update first using Google Search Console
Why traffic alone does not mean the content is working
How to match content to the buyer's journey and move readers to the next step
What it takes to show up in Google AI Overviews and other AI search experiences
How Shasta Pools uses sales team expertise and video to scale content that buyers trust
Why HubSpot matters when you want to tie content to real revenue

If you want faster wins from your content, and you want your website to do more of the heavy lifting before a buyer ever talks to sales, this episode will give you a clear path forward.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and earning trust.

#EndlessCustomers #ContentMarketing #SEO #SalesEnablement #BuyerJourney #HubSpot #AIsearch #MarketingLeadership

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Bryan Ashbaugh

How CSI Accounting Doubled Revenue by Educating Buyers

Wed, 11 Feb 2026 08:37:59 -0500

Ep.135 – Most firms try to grow by chasing more leads. CSI Accounting and Payroll grew by doing the opposite: they built a system that educates buyers before the first call, filters out bad fits, and makes prospects come to them. In this episode of Endless Customers, Alex Winter sits down with Brian Paulson, CEO of CSI Accounting and Payroll, to unpack how a traditionally referral driven firm used content, video, and assignment selling to reshape their sales process and more than double revenue.

Highlights include:

How CSI built a five person in house sales and marketing team during Covid
Why investing in your own business is the real growth lever
How assignment selling creates better first meetings and stronger close rates
Why being upfront about fit builds trust and earns reviews, even from prospects you turn away
How transparency, including pricing, helps prospects self qualify before they reach out
How CSI went from chasing leads to having prospects chase them
What conferences and alignment days do to keep teams from drifting off the system

If your team is stuck explaining the same things on every sales call, attracting price shoppers, or trying to scale with outdated lead gen tactics, this episode will show you what it looks like to build demand by teaching first.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #AssignmentSelling #SalesProcess #TrustMarketing #RevenueGrowth #ProfessionalServices #Accounting #HubSpot #Leadership

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Brian Paulson

How Berry Insurance Doubled Their Business With Endless Customers

Tue, 03 Feb 2026 21:49:58 -0500

Ep.134 - Most companies treat content like a marketing task. Berry Insurance treated it like a growth system, and it helped them double their business. In this episode of Endless Customers, Alex Winter sits down with Kaitlyn Pintarich, President of Berry Insurance, to break down how Berry turned content into revenue, built more prepared buyers, and doubled growth.

Highlights include:

How Berry doubled the business with the Endless Customers System
Why talking about price creates better buyers
How content reduced the need for ads and direct mail
What changed when they hired a content manager
How to build a culture where content is owned by the whole company
Why they started turning away leads because demand outpaced capacity

If you feel like you are stuck chasing leads, repeating yourself in sales conversations, or spending money just to stay visible, this episode will give you a clearer path forward.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RevenueGrowth #TrustMarketing #SalesEnablement #MarketingLeadership #InsuranceMarketing #BusinessGrowth #CEO #leadership

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Kaitlyn Pintarich

How Yale Appliance 5X’d Growth by Tackling Uncomfortable Questions

Wed, 28 Jan 2026 09:00:00 -0500

Ep.133 - Most companies avoid the hard questions because they're afraid of what buyers (or competitors) might think. Yale Appliance did the opposite, and it helped them grow 5X.

In this episode of Endless Customers, Alex Winter talks with Steve Sheinkopf, CEO of Yale Appliance, about how radical transparency and buyer-first content helped Yale go from a single-store business to a $100M+ market leader with six locations.

This is not about “doing content” because you feel like you should. It's about using content to navigate buyers through the uncomfortable stuff and earn the one thing every business needs: trust.

Highlights include:

Why “uncomfortable questions” are your unfair advantage
How one long-tail article exploded Yale’s traffic (and changed everything)
How content reduces dependency on ads and frees up budget for better business investments
What it takes to build a content-driven approach that earns trust in a crowded market

If you feel stuck competing on the same products and the same messaging as everyone else, this episode will give you a clearer path forward. You will find success if you focus on telling the truth, answering what buyers are actually searching for, and letting trust do the heavy lifting.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RadicalTransparency #TrustMarketing #SalesEnablement #TheyAskYouAnswer #MarketingLeadership
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Steve Sheinkopf

How This Sales Team Closes Deals In Half the Time With Short-Form Video

Wed, 21 Jan 2026 09:27:41 -0500

Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half.

Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals.

Highlights include:

How Hoel got sales filming short-form videos in the field
The simple tweak that stopped people from tuning out
Why on-site videos build trust faster than polished ads
How to use videos to answer questions during appointments
How they cut sales call times in half
How revenue team meetings create endless content ideas
How keywords helped their shorts reach more buyers

If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week.

#EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth

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Adam Martin

Why Every Endless Customers Journey Starts with Alignment Day

Wed, 14 Jan 2026 09:51:09 -0500

Ep.131 – If your sales and marketing teams feel busy but disconnected, or your growth has slowed even though everyone is working hard, it's probably not effort you are missing. It is alignment! In this episode, host Alex Winter talks with Buz Artiano, CEO of BuildX, about how their Alignment Day with IMPACT became the moment everything clicked. It brought clarity to leadership, sales, marketing, and operations, and gave the team one clear vision for growth.

They talk about what really happens on Alignment Day, how it sets the tone for the entire Endless Customers journey, and why clarity from leadership is what truly moves the needle. Buz also shares how this process helped BuildX bring transparency to pricing, improve teamwork, and start doubling results in only a few months.

Highlights include:

What to expect when your coach visits for Alignment Day
Why leadership buy-in changes everything
How BuildX got sales and marketing working as one team
The scariest but smartest move Buz made: adding prices online
How transparency and trust changed their buyer conversations
The real reason most teams stay stuck and how alignment fixes it

If you are serious about growing your business with Endless Customers, this episode will show you why Alignment Day is not optional. It is essential.

#EndlessCustomers #Leadership #TeamAlignment #BusinessGrowth #SalesAndMarketing #Transparency #RevenueGrowth

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Buz Artiano

How to Build a Repeatable Sales Process That Consistently Closes Deals

Wed, 07 Jan 2026 10:00:02 -0500

Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process.

In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount.

Highlights include:

Why most sales processes break down in the same few places
How to spot where deals are stalling and why
What “documented” really means, and how to make it usable
How to build trust before the first meeting with smarter prep and content
Why sending pricing or proposals without a personal video slows everything down
The follow up gap that quietly kills revenue, and how to fix it

If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling

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Allison Belles

Do I Need to Hire an In-House Videographer to Drive Sales?

Wed, 31 Dec 2025 09:00:00 -0500

Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing trends. It is about building a video culture that actually drives results.You will learn why the videographer is one of the most overlooked and undervalued roles on your team, and how to hire and support one the right way. Lindsey shares real-world stories, hard-earned lessons, and the small changes that lead to big results with video. Highlights include:

Why most companies are failing with video and do not realize it
How to get your sales team to actually want to be on camera
The step-by-step process for setting a videographer up for success
What great video content looks like in a high-trust, high-impact company

If you have been putting off video, or you have tried it and stalled, this episode will give you the clarity and motivation to do it right. Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale. #EndlessCustomers #ContentMarketing #VideoStrategy #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Lindsey Auten

The Self-Assessment Tool That Generates 200 Leads a Month

Wed, 24 Dec 2025 09:00:00 -0500

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language.

Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks.

Highlights include:

How a flood risk tool generates about 200 leads a month
The 1,500 videos in 1,500 days approach to building trust
How localized data and street-level specificity builds credibility
Why self-assessment tools reduce friction and speed up decisions
How Chris built an AI clone to scale knowledge and support his team
The framework he uses to guide every technical decision

If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem

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Chris Greene

How Transparency Helped This Roofing Company Triple Its Growth

Wed, 17 Dec 2025 09:30:28 -0500

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth!

Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation.

Highlights include:

How transparency helped Linta Roofing triple growth
Why they stopped outsourcing marketing and built an in-house team
The pricing and fit conversations most roofers avoid
How video content shortened the sales cycle and built trust early
Why on-location videos outperform studio content
The weekly content cadence they use to stay top of mind

If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem

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lintaroofing.com

How Integra Electrical Conquered Their Slow Season with Big 5 Content

Wed, 10 Dec 2025 11:02:17 -0500

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse.

With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.

You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story.

Highlights include:

Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model
How they used Big 5 content to drive leads for every service category
The transparent pricing and fit tools that now power self-service buyers
What it took to launch a new website and content engine at the same time
How “educated buyers” changed their close rates and customer quality
The role of leadership buy-in (and the turning point that made it real)

If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market.

#EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content

Click here to read the full article!Jaime Carpenter

Abigail Carpenter
Integra Electrical

How One Company Tripled Sales By Leading With Trust

Wed, 03 Dec 2025 10:03:39 -0500

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal.

This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.

Highlights include:

How Stellar One sells ERP without a traditional sales team
What happens when you put real pricing, fit quizzes, and process details on your site
How “assignment onboarding” shortens implementation time and reduces friction
Why subject-matter experts (not reps) now lead their early sales conversations
How they are building an AI-powered support tool to “open the vault” on their expertise
Practical first steps if you want to lead with trust in a complex B2B sale

If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate.

Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust.

#EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus

Click here to read the full article!

Stellarone.io - Richard Sellar

How Creating Content Led This Company To Acquisition

Wed, 26 Nov 2025 09:00:19 -0500

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.

Highlights include:

How AES generated 25,000 leads per year in a narrow B2B niche
What it really takes to align teams around a trust-first mindset
Why coaching helped drive lasting transformation
The content philosophy that made their business acquisition-ready

If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers. Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in. #EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article!
Jim Schultz

The Marketing & Sales Shift That Changes Everything

Wed, 19 Nov 2025 09:00:00 -0500

Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully. Highlights include:

Why loud marketing doesn’t equal trust (and what actually does)
How to close more deals with educated, ready-to-buy prospects
The Revenue Team Meeting that changes everything
What to post on social (even if you don’t care about going viral)
Why saying “no” to the wrong client can be the smartest move you make

If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you. Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts. #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst #MarketingLeadership Click here to read the full article!
Ginger Henderson

How To Simplify Your Data And Accelerate Growth

Wed, 12 Nov 2025 09:00:00 -0500

Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.

Highlights include:

Why most marketing reports don’t work (and what to do instead)
How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand
What real visibility looks like in an AI-driven search world
How to spot marketing friction before it becomes a budget problem

If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you. Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust. #EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent #ContentStrategy Click here to read the article! splashdash.com Ruan Marinho

How to Build Trust Signals That Win with AI and Buyers

Wed, 05 Nov 2025 09:04:15 -0500

Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to.

Highlights include:

Why pricing is the number one trust factor and how to talk about it
How reviews, case studies, and team bios create credibility across the site
What AI is actually looking for when it decides which websites to rank and recommend
Simple changes that lead to better traffic, stronger conversions, and faster sales

If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales.

#endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals

Click here to read the full article!

The Transparent Pricing Page That Doubled Sales

Wed, 29 Oct 2025 10:05:16 -0400

Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adopt Endless Customers, and how she rebuilt her pricing page to hit 16 out of 16 must-haves. What you’ll hear:

How Andrea turned real customer questions into traffic and sales
Why her transparent pricing page became a sales tool customers trust
The AI shift: from 30,000 visits to 1,000, and what to do when buyers research in chat tools
Simple, one-take videos that boost conversions
The habits that keep a small team moving forward when the market gets tough

If you want content that earns attention and a pricing page that actually helps people buy, this conversation delivers practical steps you can use this week. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building trust with the Endless Customers System. #EndlessCustomers #ContentMarketing #SalesEnablement #B2BMarketing #MarketingLeadership #PricingPage Click here for the full article! toocooltshirtquilts.com

How to Create a Culture of Performance on Your Marketing Team

Wed, 22 Oct 2025 10:01:15 -0400

Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human.

Highlights include:

What “purposeful humanity” looks like in hiring, culture, and service
Bio videos and 80% videos that make sales feel familiar from the first interaction
Using The Big 5 to plan helpful content that customers actually want
A simple mindset for AI: assist the human, don’t replace the human
Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations
The small moments that build loyalty for years

If you want your content to feel human and help your team close with confidence, this one’s for you.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust.

#EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing

Click here for the full article!

southwestexteriors.com

How Mazzella Changed Its Industry by Showing What Others Wouldn’t

Wed, 15 Oct 2025 10:09:05 -0400

Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use. Highlights include:

How to start before you feel ready and stay consistent without a big production budget
The factory tour videos that sparked industry-wide attention
When to tackle uncomfortable topics like pricing and tariffs with clarity and calm
Why leadership buy-in turns video from a marketing task into a company habit
Making dense, technical content engaging with personality and plain language

If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty. #EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement Click here for the full article! mazzellacompanies.com

How Bill Ragan Roofing Tripled Revenue with Endless Customers

Wed, 08 Oct 2025 09:29:33 -0400

Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.

Highlights include:

Hiring a content manager and building a clear publishing cadence
Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content
Why localizing topics for Nashville made traffic far more valuable
Printing the Scorecard, tracking progress, and getting sales and marketing in the same room
The #FunRoofer radio campaign that boosted name recognition and made the phone ring
How they rode out a slow year and are now on pace for the biggest year in company history

If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen. Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust. #EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling #SalesEnablement #B2BMarketing #IMPACT #MarketingLeadership Click here for the full article! billraganroofing.com

How Businesses Can Use AI to Scale Video

Wed, 01 Oct 2025 10:00:00 -0400

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.

Highlights include:

How sales and marketing teams are scaling video without burning out
When to be transparent about the use of avators, and why it matters
How interactive avatars can answer your buyers’ questions without hopping on a call
Inside HeyGen’s latest product releases and acquisitions

If you are leading a business and looking for a practical way to meet buyer demand for more video, this episode is for you. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building brands people choose. #EndlessCustomers #HeyGen #VideoMarketing #SalesEnablement #B2BMarketing #ContentStrategy #IMPACT #MarketingLeadership #AI Check out the full article here!www.heygen.com Cathal Canavan

Building Trust with Fearless Content: How Energy Swing Windows Wins Trust by Talking About Warranties

Wed, 24 Sep 2025 09:33:12 -0400

Ep.115 - When every warranty sounds the same, how do buyers know who to trust?In this episode of Endless Customers, Alex Winter sits down with Isabella White, Content Manager at Energy Swing Windows, to talk about what it really takes to earn buyer trust in an industry filled with confusion. The focus? Warranties. Isabella shares how her team turned one of the most frustrating parts of the window-buying process into a powerful trust-building tool. Together we explore how fearless content, Assignment Selling, and self-service tools transformed the way Energy Swing Windows connects with homeowners. Highlights include:

Breaking down what “lifetime” warranties really mean
Why fearless content works even when competitors stay silent
How Assignment Selling changes in-home conversations for the better
The role coaching and leadership buy-in play in keeping momentum alive

If you have ever wondered how to publish content your buyers actually want and use it to spark stronger sales conversations, this episode is for you. Subscribe, leave a review, and follow for more conversations on fearless content, sales alignment, and building trust with buyers. #EndlessCustomers #FearlessContent #ContentMarketing #SalesEnablement #TrustContent #HomeImprovement Check out the full article here!
energyswingwindows.com
Isabella White

How a Refresher Alignment Day Reinvigorated an Entire Organization

Wed, 17 Sep 2025 10:03:31 -0400

Ep.114 - Most companies say they’re aligned. Few actually are.In this episode of Endless Customers, Alex Winter sits down with Ryan Shutt, CEO of Southwest Exteriors, and Allison Riggs, Executive Coach at IMPACT, to talk about what really happens on Alignment Day and why it might be the most important step your company can take. This conversation is not about theory. It is about what unfolds when you bring sales, marketing, operations, and even accounting into the same room, get honest about what is really happening with buyers, and start role playing the moments that make or break trust. Ryan shares the gut-check moment that forced him to confront the gap between what he thought was happening in his sales process and what was actually happening. Allison reveals why she stopped the agenda mid-session to address the elephant in the room, and how that single choice changed the course of the day. Highlights include:

What makes Alignment Day different from any other meeting
The hidden silos that quietly erode buyer trust
How live role playing exposes the truth faster than any report
Why leadership buy-in sets the tone for lasting change

If you want to see what true company-wide alignment looks like and how to start building it in your own business, this episode is a must-listen. Subscribe, leave a review, and follow for more candid conversations about sales, marketing, and what it takes to become the most trusted brand in your space. #EndlessCustomers #AlignmentDay #SalesEnablement #B2BMarketing #Leadership #IMPACTplus Click here to read the full article! Ryan Shutt - CEO, Southwest Exteriors southwestexteriors.com

Real Journeys. Real Results. Big Growth. Join Marcus Sheridan and Leaders Thriving With Endless Customers

Wed, 10 Sep 2025 11:19:18 -0400

Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey:

Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three articles a week.
Keven Ellison, VP of Marketing at AIS, who’s using automation and curiosity to drive adoption across his sales team.
Melissa Bush, Marketing Manager at Superior Trucking Payroll Service, proving how even a small business with just three people can win big with the right tools.

This conversation pulls back the curtain on what it actually looks like to implement Endless Customers. The messy starts, the breakthrough moments, and the simple practices that lead to long-term growth. Highlights include:

Why the first year is always messy and why that’s normal
How to overcome the adoption gap between marketing and sales
The compounding power of publishing three articles a week
How self-service tools can generate results on day one
Why Marcus says every leader needs to practice grace

If you’ve ever wondered what it takes to move from intention to impact, this is the episode to bookmark. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. #EndlessCustomers #MarcusSheridan #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership Click here to read the full article!

Coaching Fuels Lasting Growth. Emotional Intelligence and the Secret to Leading with Endless Customers

Wed, 03 Sep 2025 09:00:00 -0400

Ep.112 - Most leaders know strategy matters. Fewer realize that mindset is what makes strategy work. In this episode of Endless Customers, Alex Winter sits down with Thomas Ahern, Executive Coach at IMPACT, to talk about why emotional intelligence and coaching are the overlooked drivers of business growth. This conversation goes deeper than tactics. It’s about the self-awareness, reflection, and courage leaders need to truly transform their organizations. Highlights include:

What emotional intelligence really looks like in day-to-day leadership
How coaching turns training into lasting results
The fears that keep leaders from breaking through
Why vulnerability and reflection are signs of strength, not weakness

If you want to lead with clarity, empathy, and confidence, and build a company culture where growth actually sticks, this one is for you. Subscribe, leave a review, and follow for more straight-shooting conversations about leadership, sales, and building trust in the age of AI. #EndlessCustomers #Leadership #Coaching #EmotionalIntelligence #BusinessGrowth #TrustContent #SalesAlignment #IMPACTplus Check out the full article here! Thomas Ahern on LinkedIn

Consistent Leads, Real Growth. Even Michael Jordan Had a Coach (and Your Business Needs One Too)

Wed, 27 Aug 2025 10:47:55 -0400

Ep.111 - Most business owners know the frustration of unpredictable growth. Few figure out how to fix it. In this episode of Endless Customers, Alex Winter sits down with Mike Ritzema, Founder and President of Superior Trucking Payroll Service, to talk about the turning point that shifted his company from “waiting for referrals” to generating consistent leads. Mike opens up about the early struggles, what changed when he committed to the Endless Customers System™, and the milestones that proved the process was working.This episode isn’t about marketing hacks. It’s about building a system you can count on. One that gives you the freedom to stop worrying about the next lead and start focusing on leading your business. Highlights include:

Why unpredictable referrals keep companies stuck
How consistent content builds trust faster than sales pitches
What it feels like when prospects reference your content in calls
The growth signals that show it’s time to expand your team

If you’re ready to move past the guesswork and build a steady engine for growth, Mike’s story will show you what’s possible. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and sustainable growth. #EndlessCustomers #MikeRitzema #InboundMarketing #SalesGrowth #TrustContent #B2BMarketing #IMPACTplus #ContentStrategy #BusinessLeadership Check out the full article here! www.truckingpayroll.com/ www.linkedin.com/in/truckingpayroll/

Bold Answers, Bigger Impact. How Berry Insurance Cracked the Content Code

Wed, 20 Aug 2025 09:00:00 -0400

Ep.110 - Most companies avoid the hard questions. Berry Insurance built their brand by answering them. In this episode of Endless Customers, Alex Winter sits down with Corin Cook, Senior Marketing Manager at Berry Insurance, and IMPACT Coach Brian Casey to unpack how a 100-year-old insurance agency transformed its marketing with transparency, bold content, and a commitment to showing the real people behind the business.This conversation is about more than tactics. It’s about the courage to address what your buyers really want to know, even when it’s uncomfortable, and how that courage can set you apart in the most skeptical industries. Highlights include:

How Berry Insurance uses trust-driven content to win attention and loyalty
Why leadership buy-in turns good ideas into lasting change
The role of video in building personal connections before the first sales call
How AI is reshaping search — and what to do to stay visible

If you’re ready to stand out in your space with content that’s as honest as it is effective, this episode is worth your time. Subscribe, leave a review, and follow for more conversations on trust, content, and sales alignment. #EndlessCustomers #BerryInsurance #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership #AIsearch Check out the full article here! www.berryinsurance.com Corin Cook

Making AI Your Competitive Advantage. How AIS Created Workflows Driving 30 Articles a Month!

Wed, 13 Aug 2025 09:27:52 -0400

Ep.109 - AI is everywhere in the conversation right now. Few companies are actually using it in a way that makes them better. In this episode of Endless Customers, Alex Winter talks with Keven Ellison, VP of Marketing at AIS, about how his team is adopting AI with purpose. This is not about chasing trends. It is about integrating AI into the way they work so it strengthens their culture, sharpens their strategy, and deepens their connection with buyers. Keven shares how AIS is using AI to make sales and marketing faster without losing their authenticity. You will hear the steps they took to get company-wide buy-in, the specific workflows where AI is making the biggest impact, and why trust will always be the real competitive advantage. Highlights include:

How to align AI adoption with company culture
The role of leadership in building buy-in across teams
Examples of AI in daily sales and marketing workflows
Why trust still beats technology every time

If you want AI to be more than a buzzword in your company, this episode is a practical guide to making it work. Subscribe, leave a review, and follow for more conversations about trust, content, and sales alignment. #EndlessCustomers #AIForBusiness #SalesAndMarketing #ContentStrategy #SalesAlignment #KevenEllison #B2BMarketing #TrustContent #IMPACTplus Check out the full article here! https://www.ais-now.com/ linkedin.com/in/kevenellison

SEO Is Out. Answer Rank Is In. Now What?

Wed, 06 Aug 2025 11:59:59 -0400

Ep.108 - Most companies want to be found online. Fewer know how to earn that spot in today's AI-first landscape. In this episode of Endless Customers, Alex Winter talks with Patrick Moorhead, author of Answer Rank, about why trust and authority are now the currency of digital visibility. They unpack the shift from SEO to AI-driven search, how businesses can adapt, and what it really takes to become “the answer” buyers find and believe.This isn’t about chasing traffic. It’s about building something deeper: content that AI trusts, and buyers act on. Highlights include:

Why AI is changing what it means to “rank”
The two elements every brand needs: visibility and trust
How to build a knowledge hub that earns attention
Why The Big 5 content still drives qualified leads (maybe more than ever)

If you’re in marketing, sales, or leadership and want to stay visible as search evolves, this conversation is packed with insights you can use now. Subscribe, leave a review, and follow for more real-world conversations on trust, content, and sales growth. #EndlessCustomers #AnswerRank #PatrickMoorhead #ContentStrategy #TrustContent #B2BMarketing #IMPACTplus #AIsearch #TheyAskYouAnswer #DigitalMarketing Check out the full article here! https://www.thesovereigncmo.com/

Where EOS Meets Endless Customers. Implementing These Systems Can Radically Scale Your Business

Wed, 30 Jul 2025 12:00:05 -0400

Ep.107 - Marketing ideas are everywhere. Execution? That’s the hard part.In this episode of Endless Customers, Alex Winter sits down with IMPACT CEO Bob Ruffolo to unpack why most marketing efforts lose steam, and how systems like EOS and Endless Customers keep growth on track.This isn’t about chasing trends. It’s about building a culture of accountability where strategy meets traction and teams actually follow through. Highlights include:

Why so many marketing plans stall out after the kickoff
How EOS helped IMPACT scale and stay focused
The reason we rebranded “They Ask, You Answer”
What makes Endless Customers click for EOS companies

If your marketing feels scattered or stuck, this conversation offers a playbook for building rhythm, alignment, and trust from the inside out. Subscribe, leave a review, and follow for more real-talk episodes on content, sales, and leadership in the age of trust. #EndlessCustomers #BobRuffolo #EOS #MarketingLeadership #ContentStrategy #SalesAlignment #IMPACTplus #TheyAskYouAnswer #TrustContent Check out the full article here! https://www.eosworldwide.com/

Authenticity Converts Better. How LV Collective Is Using Social Media To Build Trust, Not Followers.

Thu, 24 Jul 2025 09:00:33 -0400

Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.

This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.

Highlights include:

Why being relatable beats being perfect on social
How transparency turned their social feeds into a pipeline asset
What happens when your whole team contributes to content
Why trust, not virality, should be the goal

If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.

Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing.

#EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus #LVCollective #MarketingLeadership

Check out the full article here!
https://lvcollective.com/

The Power Of In-House Content. How Roe Painting Took Control Of Their Marketing and Tripled Qualified Leads

Wed, 16 Jul 2025 09:05:52 -0400

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.

This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.

Highlights include:

The moment Roe Painting realized their content approach wasn’t working, and what they did next
How hiring the right content manager unlocked momentum across sales and marketing
The tools and tactics bringing in real leads, from pricing calculators to local service pages
Why thinking like a teacher (not a marketer) changed everything about their website strategy

If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.

🎧 Subscribe, leave a review, and follow for honest conversations about sales, content, and the power of trust in business.

#EndlessCustomers #ContentMarketing #RoePainting #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent

Check out the full article here!
https://www.roepaint.com/

Want to Scale? Start Here! How Opes Partners Used Content & Trust to 10X Growth

Wed, 09 Jul 2025 09:38:04 -0400

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts.

This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their revenue, attract millions of podcast listeners, and build a content machine that actually converts.

Highlights include:

How Opes knew they were ready to scale and what they did next
The $1 million mistake they made (and how it reshaped their strategy)
What content at scale really looks like inside a high-performing team
How they use AI to support (not replace) human storytelling
Why long-term growth only happens when everyone owns the mission

If you’re building a company that wants to lead with trust and win with content, this conversation is packed with practical lessons you can use right now.

🎧 Subscribe, leave a review, and follow for more real-world insights on content, sales, and leadership that actually moves the needle.

#EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership

Check out the full article here!
https://www.opespartners.co.nz/

What Happens When Sales and Marketing Finally Work Together?

Wed, 02 Jul 2025 08:59:23 -0400

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.

This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.

Highlights include:

How Strouse navigated a full sales team turnover without losing momentum
What actually gets discussed in revenue team meetings and why it matters
The ripple effects of consistent Assignment Selling
How one article led directly to $200K in new revenue

If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.

Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts.

Check out the full article here!
Strouse.com

#EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™

Turn Your Content Into Customers - How Custom Built Remodeling Drove Sales Through Episodic Content.

Wed, 25 Jun 2025 09:00:00 -0400

Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

Why Custom Built abandoned the agency model and brought marketing in-house
The unexpected way a YouTube series turned into a national TV show
How they repurpose every episode into dozens of assets
What makes their video-first culture actually work
How one episode helped close a deal before sales even picked up the phone

If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.

Check out the full article here!

https://callcustombuilt.com/

How MoveMobility Added $6M In Revenue By Insourcing Marketing

Wed, 18 Jun 2025 09:36:27 -0400

Ep.101 - Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out.

Highlights include:

What changed when sales and marketing finally aligned
How Assignment Selling helped close deals faster, with more confidence
Why radical honesty in content turned buyers into loyal advocates
What keeps MoveMobility investing in content, even after major success

If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action.

Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust.
Check out the full article here!

https://movemobility.ca/

Is Your Business Built for the Next Five Years? | Live Q&A With Marcus Sheridan

Wed, 11 Jun 2025 08:59:11 -0400

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.

This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage.

Highlights include:
- How to navigate online criticism without derailing your message
- What separates companies that thrive with Endless Customers from those that stall out
- Why alignment from sales leadership is a non-negotiable
- How to build a brand that feels human—even with AI in the mix

If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time.

🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.

Check out the full article here!

Messaging That Builds Trust - Why Do Most Companies Get This Wrong?

Wed, 04 Jun 2025 10:30:00 -0400

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.

Highlights include:

Why clear messaging goes beyond copy and why that matters
The two frameworks that can sharpen your message fast
How to spot self-centered messaging and rewrite it to connect
Why AI is reshaping how messaging works and what to do about it

If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.

Stay Connected: Like, comment, and follow for more honest insights on messaging, sales, and building trust in a noisy world.

Check out the full article here!

#EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent

Has Content Strategy Changed? Why Marketers Who Ignore AI Are Risking Their Careers

Wed, 07 May 2025 07:56:09 -0400

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.

Highlights include:

Why today’s content managers need to be part strategist, analyst, and technologist.
How to use data and tools like HubSpot to track and optimize every piece of content.
The smartest ways to adopt AI without losing the human touch.
A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide.

If you’re ready to stop guessing and start growing, this conversation is your roadmap.

🔔 Stay connected: Like, share, and subscribe for more real-world advice on content, marketing strategy, AI, and growth.

Check out the full article here!

Save Weeks Of Work With This Clever AI Content Strategy

Wed, 30 Apr 2025 09:15:10 -0400

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.

Highlights include:

How to quickly create 18,000 words of authentic, helpful content in just a few hours
Why community-driven learning gives you a long-term edge
The smartest ways to start using AI without getting overwhelmed or losing control
How AI is reshaping customer support, content strategy, and Assignment Selling

If you've been waiting for a practical, manageable way to get started with AI... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world.

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Check out the full article here!

Reviews Are Costing You Customers - Here's How To Fix It

Wed, 23 Apr 2025 07:00:00 -0400

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.

Highlights include:

Why reviews help buyers self-qualify before they ever talk to sales
How to write review content that’s honest, helpful, and gets found
Why showing the pros and cons (yes, really) builds trust faster
How AI is reading your reviews—and why that matters right now

If you've been waiting for a sign to start writing reviews that actually drive business... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

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Check out the full article here 👉 https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7

Become A Media Company - The best companies today aren’t just selling, they’re publishing.

Wed, 09 Apr 2025 08:57:41 -0400

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

Highlights include:

Why today’s buyers trust content more than salespeople (and what that means for your team)
The biggest misconceptions about being a “media company” and the truth behind them
Why video is your fastest trust-builder (even if you're camera shy)
How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

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Check out the full article here 👉 https://www.impactplus.com/blog/why-businesses-need-media-company-mindset

Podcast Strategy for Businesses

Wed, 02 Apr 2025 09:47:35 -0400

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started.

Highlights include:

Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox
How to make a podcast your entire video strategy (and why that works)
The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode
Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy

Unlock HubSpot's AI Tools: The Must-Know AI Features Hidden in Your CRM!

Wed, 26 Mar 2025 15:18:49 -0400

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers.

Highlights Include:

Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research.
Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing).
Breeze Agents: Which AI-powered automations are delivering results and which still need work.
How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot.
What businesses are learning from early adoption and how you can stay ahead.

🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools

What Sales Metrics Should My Team Track?

Wed, 19 Mar 2025 09:58:00 -0400

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance.

Highlights Include:

- Why quota is a lagging indicator and why that’s a problem.

- The three key areas sales teams should focus on instead.

- How to use leading indicators to course-correct before it’s too late.

- Why tracking performance (not just activity) leads to more closed deals.

- How role-playing and coaching create higher-performing sales teams.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers!

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Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track

How Can You Use Your CRM to Increase Sales by 41%?

Wed, 12 Mar 2025 07:00:00 -0400

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.

Highlights Include:

The #1 reason businesses waste their CRM and how to change that.
How sales teams that fully use their CRM see 41% more revenue per rep.
The key automations every sales team should be using right now.
Why AI won’t help if your CRM is a mess (and how to fix it).
How to get your team excited about using your CRM (instead of avoiding it).

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!

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Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales

Should You Hire A Videographer?

Wed, 05 Mar 2025 07:00:00 -0500

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse. Highlights Include:

How in-house video helps businesses close deals faster and build trust
Why MoveMobility invested in a videographer (and what happened next)
The secret to filming 65 videos in 2 days—and how your company can do it too
How to get leadership buy-in for video (even in traditional industries)
The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!

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Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals

Is Your Website Driving Customers Away?

Wed, 26 Feb 2025 07:00:00 -0500

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions.

Highlights Include:

Why "Contact Us" shouldn’t be in your website navigation
The biggest problem with most sales pages
How vague calls to action are driving visitors away
The #1 technical issue slowing down your site and frustrating potential customers
Small website changes that have a massive impact on lead generation and sales

🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies!

📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth!
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Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away

The Simple Fix That Helped This Business Collect $2.2 Million Dollars

Wed, 19 Feb 2025 07:00:00 -0500

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently. 🎙️Highlights Include:

How outdated payment processes hurt customer trust and revenue
Why Custom Built chose HubSpot Payment Links over other solutions
The importance of defining clear success criteria before implementing new tools
How to roll out new systems without resistance from your sales team
Lessons any business can apply to improve sales efficiency and customer experience

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! ——————
Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot

How to Use AI in 2025 Without Losing Your Brand’s Voice

Wed, 12 Feb 2025 09:01:31 -0500

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people. Highlights Include:

Why AI-generated content often feels robotic—and how to fix it
How to train AI tools to match your brand’s voice and style
Ways AI can strengthen sales and marketing alignment
Actionable strategies to balance efficiency and authenticity in content creation

Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! ——————
Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice

Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)

Wed, 05 Feb 2025 07:00:00 -0500

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.

🎙️ Highlights Include:
✅ Why buyers are taking longer to decide—and how to speed up the process
✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint)
✅ How AI, Google’s changes, and zero-click searches are killing organic traffic
✅ The biggest mistakes businesses make with content, video, and pricing
✅ Why self-service tools are a must-have for generating more leads and sales
✅ The #1 mindset shift you need to build trust and attract endless customers

📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses!

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard

Trust Drives Sales - Why Trust Is the Currency of Modern Business

Wed, 29 Jan 2025 09:00:08 -0500

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core.

🎙️ Highlights Include:

Trust isn’t automatic it must be built intentionally.
Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms.
When trust is high, price is not as important.
AI and Inbound Marketing are shifting, so trust is more important than ever.
“Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business

A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond

Wed, 22 Jan 2025 07:00:00 -0500

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future.

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint

Results Driven Content - The Secret to Sales and Marketing Alignment

Wed, 15 Jan 2025 07:00:00 -0500

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business.

🎙️ Highlights Include:

Why chasing vanity metrics like views and clicks can hurt your business
How "Assignment Selling" transforms sales conversations and boosts close rates
How to bridge the gap between sales and marketing teams
Actionable tips to create content that speaks directly to customer concerns

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

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Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers

Wed, 08 Jan 2025 09:00:00 -0500

Ep.82 - On this episode of Endless Customers, Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer, shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint

Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers

Wed, 18 Dec 2024 06:00:00 -0500

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets.

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Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers

More Leads Isn't The Answer. The Hidden Bottleneck Killing Your Growth

Wed, 11 Dec 2024 07:00:00 -0500

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business. Key Takeaways:

Most businesses think they need more leads, but often it’s a different problem altogether.
Close rates and lead qualification are often bigger bottlenecks than lead volume.
Marketing, sales, and leadership alignment is crucial for addressing growth challenges.
Understanding where your business is today is key to creating a plan for the future.

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Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer

Recession Proof Your Business! How To Keep Growing No Matter What Economy

Wed, 04 Dec 2024 07:00:00 -0500

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025. Key Takeaways:

The post-COVID economic boom is slowing, and businesses must focus on adaptability.
Reassessing fundamentals like cash flow and efficiency is critical during uncertain times.
Investing in marketing during pullbacks can position your brand ahead of competitors.
Building trust through your brand can overcome price objections and retain loyal customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy

Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results

Wed, 27 Nov 2024 08:56:19 -0500

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand. Key takeaways:

Comfort on camera is essential for building trust with your audience.
Effective videos focus on the buyer’s journey and solve real problems.
The SIMPLE framework helps improve on-camera performance.
High-quality content should balance authenticity with strategy.

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Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results

Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey

Wed, 20 Nov 2024 09:12:02 -0500

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson. Key takeaways:

Guide buyers at every stage with content tailored to awareness, consideration, and decision-making.
Prioritize buyer needs over flashy designs by focusing on clarity and usability.
Ensure clear CTAs at every step to nurture and convert leads effectively.
Continuously analyze user behavior to refine and improve your website.

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Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey

Articles or Videos? How to Choose the Right Content Strategy For Your Business

Wed, 13 Nov 2024 08:00:00 -0500

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results.

Key takeaways:

Understanding When to Use Video vs. Written Content
Building Trust by Choosing the Right Medium
Repurposing Content for Maximum Efficiency
Aligning Content Goals with Audience Preferences

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Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business

Launching A Website? How To Make Your Website Your Best Sales Person

Wed, 06 Nov 2024 09:00:00 -0500

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best. Key takeaways:

Ongoing Optimization Is Essential for Success
Sales-Focused Websites Drive Real Results
A/B Testing Helps Tailor User Experience
Collaborative Insights Strengthen Website Strategy

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Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business

Wed, 30 Oct 2024 09:00:00 -0400

Ep. 74 - Wondering how to boost your website’s effectiveness without doing a massive overhaul? In this episode, Alex Winter and Vin Gaeta reveal why self-selection tools—like pricing calculators and product match quizzes—are revolutionizing how businesses engage with today’s buyer. Discover how these tools qualify leads, build trust, and make your sales process easier than ever.

Key takeaways:

Meeting Buyer Needs with Touchless Experiences
Quickly Qualifying Leads with Self-Service Tools
Building Trust Through Transparent Pricing
Guiding Prospects Through Every Buying Stage

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Check out the full article here 👉 https://www.impactplus.com/blog/stop-selling-start-closing-win-more-business-with-self-selection-tools

Unlock Buyer Confidence: The Power of Discussing Your Competitors

Mon, 28 Oct 2024 09:00:00 -0400

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Rethink Your Budget! Is Your Strategy Driving Real Returns?

Wed, 23 Oct 2024 09:00:11 -0400

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.

Key takeaways:

Budgeting is More Than Numbers, It's A Mindset
Outsourcing vs. In-House Content Creation
Budget Breakdown for Maximum ROI
Long-Term Planning for 2025 and Beyond

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Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make

Mon, 21 Oct 2024 08:58:12 -0400

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners: Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

Key takeaways:

How to determine if your business is ready for a coach
Why DIY can work, but only for the right businesses
The importance of hiring the right content manager and setting them up for success
How to know when it’s time to invest in a coach to achieve faster results

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Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make

What Is A CRM? How It Can Unlock Business Growth

Wed, 09 Oct 2024 09:13:51 -0400

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level!

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Check out the full article here 👉 https://www.impactplus.com/blog/why-your-business-needs-a-crm-to-unlock-business-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Hiring A Content Manager? Here's What You Can't Afford To Overlook

Mon, 07 Oct 2024 09:00:00 -0400

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time.

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Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Struggling With SEO? Here's The Real Reason Your Leads Aren't Converting

Wed, 02 Oct 2024 09:10:09 -0400

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

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Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Why Are Lead Costs Rising? How To Adapt And Stay Ahead In A Changing Market

Mon, 30 Sep 2024 09:03:53 -0400

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you! ——————
Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Stop Avoiding AI! Here's How It Can Enhance Your Business

Wed, 25 Sep 2024 05:00:00 -0400

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact.

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Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

How To Simplify Your Transition To AI | HubSpot’s AI Tools for Marketing & Sales

Mon, 23 Sep 2024 05:00:00 -0400

Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-simplify-your-transition-to-ai-hubspots-ai-tools-for-marketing-sales

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

From Zero to $17 Million! How Social Media Strategy Drives Revenue and Business Growth

Wed, 18 Sep 2024 05:00:00 -0400

Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool.

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Check out the full article here 👉 https://www.impactplus.com/blog/from-zero-to-17-million-how-social-media-drives-revenue-and-business-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

How to Get Better Qualified Leads | Why Assignment Selling Saves Time and Closes More Deals

Mon, 16 Sep 2024 09:00:00 -0400

Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling!

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-better-quality-leads-assignment-selling

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Facing Growth Challenges? Here's The First Step You're Missing

Wed, 11 Sep 2024 05:00:00 -0400

Ep. 62 - Are you struggling to align your team on key business initiatives? In this episode, Alex Winter and Chris Duprey discuss how alignment days can transform your organization, improve efficiency, and create lasting growth. Learn how to get everyone on board and keep momentum going with accountability and strategic planning.

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Check out the full article here 👉 https://www.impactplus.com/blog/facing-business-growth-challenges-heres-the-first-step-you-might-be-missing

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Eliminate Business Seasonality | How To Navigate The Off-Season & Drive Consistent Growth

Mon, 09 Sep 2024 09:00:00 -0400

Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive-consistent-growth

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

SEO Wake Up Call | Are You Ready For The New Era Of Search?

Thu, 05 Sep 2024 08:59:46 -0400

Ep.60 - Wondering why your business isn’t getting the online attention it deserves? Mary Brown, IMPACT’s Lead Web Strategist dives into the SEO landscape and what you need to know to get more visibility online. Whether you’re considering hiring an agency or tackling search engine optimization in-house, you’ll learn the key strategies to help your business stand out.

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Check out the full article here 👉 https://www.impactplus.com/blog/search-engine-optimization-how-to-stay-on-top-in-the-age-of-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Struggling With Paid Ads? Here's Why Your Strategy Isn't Working

Tue, 03 Sep 2024 05:00:00 -0400

Ep.59 - Is your paid advertising falling flat? Discover why shouting into the void isn’t working and learn how to shift your mindset for success. Join us as we explain the fundamentals of paid ads with expert Tanner Holman, exploring customer-centric strategies, platform selection, and measuring what truly matters. Stop wasting money and start building relationships that drive results!

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Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-paid-ads-heres-why-your-strategy-isnt-working

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Websites That Convert | The Four Elements You Need

Wed, 28 Aug 2024 05:00:00 -0400

Ep.58 - Want to know the secrets to a high-converting website? IMPACT’s web expert, Mary Brown, reveals four essential elements every business website needs. Learn how to build trust, qualify leads, and boost conversions with transparent pricing, a robust learning center, clear fit criteria, and compelling CTAs. Discover why these strategies are crucial for online success and growth for your business.

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Check out the full article here 👉 https://www.impactplus.com/blog/four-essential-elements-of-a-high-converting-website

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Business Mindset | How To Transform Yourself & Your Results

Mon, 26 Aug 2024 09:00:00 -0400

Ep.57 - Discover how to master your mind and drive business growth in the AI age with digital anthropologist James Robert Lay. He talks about the 4 steps of human transformation, the 90-Day Growth Method, and digital stoicism. In this episode, you'll learn secrets to overcome fear, build resilience, and lead effectively.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-master-your-mind-for-business-growth-in-the-age-of-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Content Strategy | How To Talk About World Events

Wed, 21 Aug 2024 09:00:00 -0400

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-businesses-can-educate-and-connect-with-buyers-through-world-events

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Opus Clip | Make It Personal

Mon, 19 Aug 2024 09:00:00 -0400

Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-maximize-your-social-media-presence-with-ai

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Most Important Video | Landing Page Videos

Wed, 14 Aug 2024 09:00:00 -0400

Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-boost-conversions-and-build-trust-with-landing-page-videos

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Educate Your Customers | You Need A Learning Center On Your Website

Mon, 12 Aug 2024 09:00:00 -0400

Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-learning-center-your-websites-key-to-more-qualified-leads

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Better Business With AI | Paying For the Right AI Tools? (With Ashley Gross)

Wed, 07 Aug 2024 09:00:00 -0400

Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve.

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Check out the full article here 👉 https://www.impactplus.com/blog/putting-ai-to-work-in-your-business

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Closing Rates | What You Should Actually Measure To Have Success

Mon, 05 Aug 2024 09:30:41 -0400

Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an industry leader!

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Check out the full article here 👉 https://www.impactplus.com/blog/what-you-should-actually-measure-to-have-better-closing-rates

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Content Manager | Why You Need A Dedicated Specialist

Wed, 31 Jul 2024 09:00:00 -0400

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online presence, and drive real results. Understand the full scope of a content manager's impact, from articles to web content to social posts. Ready to truly improve your marketing approach? This episode is your starting point to authentic, brand-aligned content that resonates with your audience and drives growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-content-manager-the-underrated-solution-for-marketing-success

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Achieve Your Goals | A Surefire Way To Hit Your Targets

Mon, 29 Jul 2024 09:01:03 -0400

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success!

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-achieve-your-business-goals-with-the-right-kpis

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Fire Your Agency | Stop Paying And Start Investing In Your Marketing

Wed, 24 Jul 2024 08:55:05 -0400

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownership of your marketing efforts, and identify when to part ways with an uncooperative agency. Business leaders, this one's for you.

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Check out the full article here 👉 https://www.impactplus.com/blog/fire-your-agency-stop-paying-and-start-investing-in-your-marketing

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Mastering Visibility | SEO Insights For How To Get Found Post Apocalypse

Mon, 22 Jul 2024 09:01:08 -0400

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying it's not just about blogging but understanding and responding to how buyer behaviors have changed. Discover actionable strategies to excel in AI-driven search landscapes, including leveraging platforms like YouTube Shorts for immediate impact. Marcus encourages embracing change with hope and enthusiasm, ensuring your business remains at the forefront of digital marketing evolution.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-found-in-the-post-seo-apocalypse

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IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Disrupt Your Entire Industry | How To Create Content That Will Turn Heads

Wed, 17 Jul 2024 08:30:00 -0400

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract opportunities and redefine standards.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-create-industry-disrupting-content-that-will-turn-heads-endless-customers-podcast

Attract Better Leads | What You're Doing Wrong & How To Fix It

Mon, 15 Jul 2024 08:02:00 -0400

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times.

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Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it

Success With Endless Customers | The Massive Growth Story Of Mazzella Companies

Wed, 26 Jun 2024 12:00:00 -0400

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant growth and cultivate a culture of excellence in your industry, this episode is a must-listen.

Mazzella Companies employs over 1,100 team members across 45+ locations in North America. Learn more about Mazzella Companies HERE.

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Check out the full article here 👉 https://www.impactplus.com/blog/success-with-endless-customers-the-massive-growth-story-of-mazzella-companies

AI Video Tools | Video Experts Share Their Honest Opinions

Mon, 24 Jun 2024 12:00:00 -0400

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging technologies.

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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-video-tools-video-experts-share

AI For Your Business | CEO Bob Ruffolo Shares His Perspective

Thu, 20 Jun 2024 12:00:00 -0400

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.

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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/ai-for-your-business

Stick To The Plan: Accountability & Discipline Are A Game Changer

Mon, 17 Jun 2024 09:00:00 -0400

Ep.41 - Join Brian Casey, Head Coach from IMPACT, to learn why discipline and accountability matter more than quick wins, and how starting simple with tools like smartphone videos can boost your sales. Plus, discover the benefits of 90-day planning cycles for achieving long-term goals. Want growth in your business? This one’s for you.

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Check out the full article here 👉 https://www.impactplus.com/blog/why-accountability-and-discipline-are-a-game-changer-for-business-growth

HubSpot vs. SalesForce: Which One Is Right For You?

Wed, 12 Jun 2024 10:04:46 -0400

Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out!

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for-you

Recruiting HubSpot Experts: Hire Top Tier Talent With HubSearch

Mon, 10 Jun 2024 09:00:00 -0400

Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires.

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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/hire-top-tier-talent-with-hubsearch

Google's AI Overview: Does It Meet The Hype?

Wed, 05 Jun 2024 11:26:02 -0400

Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.

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Check out the full article here 👉 https://www.impactplus.com/blog/googles-ai-overview

The Sales Perspective | Sales Vs. Marketing

Mon, 03 Jun 2024 09:41:32 -0400

Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-marketing

The Marketing Perspective | Marketing vs. Sales

Fri, 31 May 2024 09:45:00 -0400

Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales

The Chat GPT Experiment: The Future Of AI With Cary Weston

Tue, 28 May 2024 09:00:00 -0400

Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions.

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Check out the full article here 👉 https://www.impactplus.com/blog/future-of-ai-with-cary-weston

Website Best Practices 2024: Using StoryBrand To Optimize Your Success

Wed, 22 May 2024 10:27:03 -0400

Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience.

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Check out the full article here 👉 https://www.impactplus.com/blog/using-storybrand-to-optimize-website

Increase Sales: Leveraging AI Tools To Close More Deals

Mon, 20 May 2024 09:27:03 -0400

Join Chris Duprey in exploring how AI can transform the way you sell. Discover tools for real-time feedback on your presentation skills and personalized follow-ups to refine communication and get results. Learn how AI enhances, not replaces, human interaction in sales.

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Check out the full article here 👉 https://www.impactplus.com/blog/using-ai-to-increase-sales

Data Driven Success: HubSpot Fuels Berry Insurance's Massive Growth

Wed, 15 May 2024 09:56:57 -0400

Ep.32 - Learn how Berry Insurance, a family-owned business with a century-long history, has transformed its marketing strategy using the ‘They Ask, You Answer’ methodology and HubSpot. Dive into how Senior Marketing Manager Corin Cook and her team utilize HubSpot to enhance their marketing efforts, making every piece of content count.

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-berry-insurance-success

New AI Tools: HubSpot Updates That Will Transform Your Business

Mon, 13 May 2024 14:56:55 -0400

Ep.31 - Jessica Palmeri shares the latest HubSpot updates! Learn about the new features using AI to assist in content creation, remixing, translation, and more! You won’t want to miss these new and exciting updates.
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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-ai-2024

Save Time & Money: Are You Overpaying For Your Marketing?

Wed, 08 May 2024 16:13:38 -0400

Ep.30 - Whether you’re a small business just starting out or a well-established player with a generous marketing budget, its easy to misspend your marketing budget. In this episode, Katie Coelho reveals common mistakes businesses make and offers simple tips to help you market smarter.

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Check out the full article here 👉 https://www.impactplus.com/blog/overpaying-for-marketing

Insourcing vs. Outsourcing: Don't Be Held Hostage By An Agency

Mon, 06 May 2024 09:00:00 -0400

Ep.29 - Alex Winter and Connor DeLaney tackle the tricky topic of feeling trapped by marketing agencies. Discover proactive steps to ensure your business remains in control, understand the importance of owning your content and website, and learn how to avoid entering “hostage” situations with agencies.

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Check out the full article here 👉 https://www.impactplus.com/blog/held-hostage-marketing-agency

Sell Better: How To Close Deals Efficiently & Effectively

Wed, 01 May 2024 09:00:00 -0400

Ep.28 - The secret to a better meeting and faster close is simple, says Marcus Sheridan. In this episode, Marcus explains how "assignment selling" can completely change the game for salespeople and customers alike.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-to-close-deals-efficiently-and-effectively

Sales & Marketing Alignment: Creating A Culture Focused On Growth

Mon, 29 Apr 2024 09:00:00 -0400

Ep.27 - Join Marcus Sheridan and Alex Winter as they explore how sales and marketing alignment can make true change in your business. They’ll dive into the power of a ‘revenue squad’ model that helps your teams collaborate and get actual results.

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Check out the full article here 👉 https://www.impactplus.com/blog/creating-a-culture-focused-on-growth

Website ROI: Is A New Website Worth The Cost?

Wed, 24 Apr 2024 09:00:00 -0400

Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business.

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Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi

Website Redesign? Do You Really Need A New Site In 2024?

Mon, 22 Apr 2024 09:00:00 -0400

Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool.

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NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment:

https://www.impactplus.com/website-performance-assessment

Reality vs. Artificial Intelligence: Content Authenticity In The Age Of AI

Wed, 17 Apr 2024 09:52:05 -0400

Ep.24 - The pace of innovation in the tech world only seems to be increasing. In this episode, Briana Walgenbach discusses AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape.

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Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence

Generative Search: How AI Will Transform Marketing

Mon, 15 Apr 2024 09:52:39 -0400

Ep.23 - In this episode of Endless Customers, Alex is joined by Mike Kaput, Chief Content Officer at The Marketing AI Institute. Mike shares his insights on how AI can give marketers a competitive edge, essential tools, and the impact of AI on search dynamics.

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Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing

No Videographer? I Need Video Content But I Don't Know How To Start

Wed, 10 Apr 2024 09:03:11 -0400

Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert.

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Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-started-today

Increase Closing Rates: This Style Of Video Can Literally Double Your Sales

Mon, 08 Apr 2024 09:00:00 -0400

Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy.

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Check out the full article here 👉 https://www.impactplus.com/blog/video-double-your-sales-close-rates

Sales Videos: Win More Business With The Selling 7

Wed, 03 Apr 2024 09:00:00 -0400

Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line.

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Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7

What Does It Cost? Is Hiding Your Prices Hurting Your Business?

Mon, 01 Apr 2024 09:00:53 -0400

Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-business

Recruiting Tips & Tricks: Treat Your Candidates Like Customers

Wed, 27 Mar 2024 09:00:00 -0400

Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one.

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Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers

Hiring Tips & Tricks: Recruit The Best Talent, Not The Cheapest

Mon, 25 Mar 2024 09:00:00 -0400

Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business

HubSpot vs. WordPress: Which One Is Better For Your Business?

Wed, 20 Mar 2024 09:00:00 -0400

Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which.

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast

Boost Your SEO: Is Your Agency Holding You Back?

Mon, 18 Mar 2024 09:00:00 -0400

Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online.

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Check out the full article here 👉 https://www.impactplus.com/blog/boost-seo-agency-holding-you-back

AI Safety for Teams: Essential Practices for a Secure Workplace

Wed, 13 Mar 2024 08:45:00 -0400

Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation.

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Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety

Make Data Driven Decisions: HubSpot Products That Will Transform Your Business

Mon, 11 Mar 2024 09:49:11 -0400

Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing.

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Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024

Boost Your Sales: Lead With Accountability To Drive Revenue

Wed, 06 Mar 2024 09:00:00 -0500

Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs.

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Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability-to-drive-sales

Stop Losing Money: Communication Failures Are Hurting Your Bottom Line

Mon, 04 Mar 2024 09:00:00 -0500

Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results.

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Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures

From Likes To Leads: Social Media Strategies That Connect & Convert

Wed, 28 Feb 2024 09:00:00 -0500

Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media.

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Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing

Mastering Social Media For Tangible Growth

Mon, 26 Feb 2024 09:00:00 -0500

Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all.

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Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools

Create Better Content: Unlocking The Human Side Of AI

Wed, 21 Feb 2024 09:00:00 -0500

Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency.

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Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai

AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo

Mon, 19 Feb 2024 09:00:00 -0500

Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it.

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Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture

How A Culture Of Video Can Unlock Massive Growth Potential

Wed, 14 Feb 2024 09:00:00 -0500

Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth.

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Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company

How To Create A Video Style Guide with Zach Basner

Mon, 12 Feb 2024 09:00:00 -0500

Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand.

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Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide

AI Tools To Create Better Content with Briana Walgenbach

Wed, 07 Feb 2024 09:00:00 -0500

Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business.

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Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai

How To Create Content Your Buyers Actually Need With Marcus Sheridan

Mon, 05 Feb 2024 09:00:00 -0500

Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable.

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Check out the full article here 👉 https://www.impactplus.com/endless-customers-podcast/best-blog-topics-the-big-5-content-marketing-they-ask-you-answer

How Leadership Buy-in & Culture Drive They Ask, You Answer Success With Marcus Sheridan

Wed, 31 Jan 2024 11:30:05 -0500

Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips. Get ready for insights on building a culture that’s all about understanding and answering your customer’s needs in the always-changing digital landscape.

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Check out the full article here 👉 https://www.impactplus.com/blog/they-ask-you-answer-success-culture

Marcus Sheridan on The Origins of They Ask, You Answer & How it Saved His Business

Fri, 26 Jan 2024 18:08:25 -0500

Ep.1 - Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of businesses talk to their customers.

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Check out the full article here 👉 https://www.impactplus.com/blog/the-story-of-they-ask-you-answer