Edelman UK

Circle of Trust Interview: Disruption, Disinformation & the New Enterprise Risk Landscape

Thu, 19 Feb 2026 12:12:17 +0000

Oliver Hayes, Edelman’s Head of Counter-Disinformation for EMEA, speaks with Dmytro Bilash, Co-Founder and Chief Business Development Officer at Osavul, about the growing impact of adversarial narratives on major global corporations.

Drawing on Osavul’s latest analysis of TikTok and Telegram, the conversation explores how these stories form, spread, and, in some cases, escalate into real-world disruption. From disinformation and legal disputes to coordinated activity across fragmented digital communities, Oliver and Dmytro unpack why narrative threats are no longer confined to reputation alone – but are increasingly tied to enterprise risk.

Circle of Trust Interview: Geopolitics, Disinformation & Corporate Survival

Wed, 16 Jul 2025 09:23:55 +0000

Oliver Hayes OBE (Edelman's Head of Counter-Disinformation for EMEA) discusses how businesses can navigate geopolitical turbulence, disinformation and other challenges with Sir Simon Gass, a former chair of the UK's Joint Intelligence Committee, adviser on intelligence to successive British Prime Ministers, and now a senior adviser at SC Strategy.

Edelman’s 2025 Trends Report: Navigating the Tipping Points

Wed, 09 Apr 2025 08:09:27 +0000

In this special episode, Edelman’s Karin Robinson, Senior Strategy Director, and Chris McCrudden, Strategy Director, explore the key insights from the 2025 Trends Report: Tipping Points. Together, they explore six key cultural forces shaping the year ahead, from the growing desire for anti-hyperstimulation and protection over exploration, to shifting generational dynamics and the evolving role of AI in creativity.

As society reaches critical tipping points, they discuss what these changes mean for brands, businesses, and communicators navigating an increasingly volatile and fast-moving world.

Download the full Edelman 2025 Trends Report here: Edelman Trends Report 2025

Want to learn more? Contact Chris and the Edelman Strategy team at Chris.McCrudden@edelman.com

Sideload x AfriChats #70 - Africa's Tech Capital

Tue, 03 Sep 2024 15:20:53 +0000

This episode of Sideload is a collaboration with AfriChats - Edelman's big conversation with African thought leaders. We're discussing Nigeria, often called Africa's tech capital, and exploring the innovators, tech sectors leaders, and what the rest of the world can gain from paying close attention to this rapidly expanding scene. Our guest is Kwame Senou, Edelman's advisor for West and Central Africa.

Don't forget to follow the podcast and if you want to get in touch, please email sideload @edelman.com.

Edelman Editions - Leaders in Action: Edelman in conversation with Tusar Barik, LinkedIn

Wed, 03 Jul 2024 11:09:40 +0000

Our Leaders in Action series talks to leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining how organisations need to be additive to the world around them and help engage on some of society’s biggest issues.

In the latest episode of #LeadersInAction, Rachel Healeyharris, Senior Director, Edelman, sits down with Tusar Barik, Senior Director of Marketing for LinkedIn Marketing Solutions, and Edelman's Andrew Mildren, Managing Director of Edelman Business Marketing EMEA to explore insights from the Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report and how it can drive commercial value.

Sideload #69 - The Future of Storytelling

Tue, 25 Jun 2024 09:32:02 +0000

This time on Sideload, we bring you a conversation about telling stories in a more immersive way, and the technology that makes it happen. Our guest is Alastair Cotterill, Head of Immersive at Atlantic Productions. Alastair is a pioneer in the creation of augmented reality, modern content production and the metaverse.

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

Sideload #68 - The Human Side of AI

Wed, 24 Apr 2024 09:23:57 +0000

This time on Sideload, we bring you a fireside chat with AI thought leader, Brian Evergreen. Brian discusses the relationship between humans and machines, the challenges of delivering AI projects, and the importance of a human-centred approach to AI. He also shares his thoughts on the future of AI, the role of leadership in an AI-driven world, and the concept of future solving.

Don't forget to follow the podcast and if you want to get in touch, please email sideload @edelman.com

Edelman Editions - Leaders in Action: Edelman in conversation with Tom Rudkin, Farrer & Co

Mon, 12 Feb 2024 10:03:47 +0000

In the latest episode of #LeadersInAction, Charlotte Lomas Farley, Associate Director and Communications Coach, Edelman, is joined by Tom Rudkin, Partner at Farrer & Co. Tom advises the firm's clients on all issues relating to their reputation, privacy and confidential information.

Charlotte and Tom discuss his approach to reputation management and how Tom's experience and approach to working with clients and the media has evolved throughout his career.

Edelman Smithfield - How well are financial providers adapting to the new Consumer Duty?

Wed, 31 Jan 2024 11:17:56 +0000

On 31 July 2023, the Financial Conduct Authority (FCA) introduced a new Consumer Duty, which applies to all open financial products. Designed to ensure that financial services businesses put their customers first, providing ‘good outcomes’ and ‘fair value’, the regulator expects it to lead to a “major shift in financial services”, boosting competition and considerably strengthening consumer protection. But what do these phrases mean to consumers? What happens when financial services companies’ interpretations of Consumer Duty come into contact with customers? And how should we expect the Regulator and customers to hold providers to account in this new regulatory environment?

To answer these thorny questions and more, Edelman Smithfield’s Aidan Holloway and Latika Shah speak with special guest Chris Woolard, ex-interim CEO of the FCA, now a Partner at EY and Chair of its Global Regulatory Network.

Sideload #67 - AI, Robots and ... Flying Cars? CES 2024

Mon, 29 Jan 2024 10:47:31 +0000

It's the biggest tech show in the world but who was able to cut through the noise with some genuinely innovative ideas and products? And did the numerous mentions of AI excite or turn off attendees at the event? This time on Sideload, we're talking to Edelman's Jessica Ranftl, Gary Grossman and Michael Thomson about what they saw at the show.

Sideload #66 - Creating Immersive Experiences

Thu, 07 Dec 2023 11:41:11 +0000

Brands are looking at ways to increase engagement with customers. Increasingly, they're using virtual worlds to do it. This time on Sideload we're joined by Sol Rogers, Global Director of Innovation at Magnopus to discuss spatial computing, Apple Vision Pro and the potential risks of taking people away from reality.

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com.

Sideload #65 - Global Future of Tech

Wed, 08 Nov 2023 10:26:27 +0000

As AI becomes more sophisticated, questions about its integration and the broader future of tech have been pulled into question. On this episode of Sideload, we are joined by Edelman’s Global Technology Lead Justin Westcott, discussing the global trends of technology and how they will change and affect the future.

Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Sideload #64 - The UK’s Fintech Future

Tue, 26 Sep 2023 15:03:31 +0000

The UK is a heavyweight financial hub and tech has helped further raise its profile. But in the aftermath of Brexit, and with turbulence on many fronts, how can the UK position itself for the future?

On this episode of Sideload, our guests are Calypso Harland, the founder of myforte and Fintech Fringe, and Ezechi Britton, the CEO of The Centre for Finance, Innovation & Technology (CFIT). For more information about the Fintech Fringe Forum, visit myforte.global/community and for more information about CFIT, visit cfit.org.uk/

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Sideload #63 - The Future of Audience Experiences

Mon, 21 Aug 2023 16:23:57 +0000

Data is everywhere, but how will it be consumed in the future, with biometrics, metaverse and Web3 technologies gathering pace? On this episode of Sideload, Elena Corchero, the Director of Emerging Tech at Dow Jones is in conversation with Sat Dayal, the Managing Director of Edelman London's Technology practice about audience experiences being shifted by advancing tech. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Leaders in Action: Edelman in conversation with Carolyn Dawson, Founders Forum Group

Fri, 14 Jul 2023 10:45:58 +0000

In the latest episode of #LeadersInAction, Charlotte Lomas-Farley, Associate Director & Trust Communications Coach at Edelman, is joined by Carolyn Dawson, CEO, Founders Forum Group. Carolyn oversees all of Founders Forum Group’s events and businesses, as well as steering the strategic development of its global network. Previously, Carolyn was President at Informa Tech and she was recently appointed Officer of the Most Excellent Order of the British Empire for her services to London Tech Week, which she has led for the past eight years.

Together, Charlotte and Carolyn discuss building and maintaining trust with a broad range of stakeholders; the leadership styles which best engender trust; and the role of tech in bridging trust between businesses and end-users.

Sideload #62 – AI and Creativity

Tue, 28 Mar 2023 10:30:41 +0000

With the introduction of Chat GPT, AI has taken the world by storm. On this episode of Sideload, we discuss how AI might interact with creativity – and whether that interaction will be for the better, or worse. Edelman’s Executive Director and Head of Editorial, Tim Weber joins us alongside Edelman’s head of Connected Experiences for EMEA, Myles Cameron.

Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Leaders in Action: Edelman in conversation with Rupert Gowrley, Bupa

Mon, 20 Feb 2023 09:46:03 +0000

In the latest episode of #LeadersInAction, Rachel Healey-Harris, Senior Director & Head of Trust Communications Coaching at Edelman, is joined by Rupert Gowrley, Group Corporate Affairs Director, Bupa. Rupert has spent eight years working at Bupa across a number of government affairs, strategy, and external communications roles.

Together, Rachel and Rupert discuss the ever-changing role of trust, how Bupa strengthens trust amongst their stakeholders, and what they’re doing to support staff, customers, and partners.

Sideload #61 - Trust in tech

Tue, 13 Dec 2022 20:08:20 +0000

How much do we trust the people making our phones, our computers, our social networks? And is there a wider question of not just the companies themselves but who's running them and where they're based? That's what we're finding out this time on Sideload where we uncover new global data on the topic.

Our guests are:

Sanjay Nair, Edelman’s Global Technology Chair

Margot Edelman, Deputy General Manager, Edelman New York

Tonia Ries, Executive Director of Intellectual Property, Edelman Trust Institute

Nicole Dorsa, Executive Vice President, Edelman San Francisco

For more information, visit edelman.co.uk/sideload and to get in touch, send an email to sideload@edelman.com

Edelman Editions - Leaders in Action: Edelman in conversation with Vincent Belloc, PayPal

Mon, 14 Nov 2022 10:21:06 +0000

In this Edelman Editions podcast, Jeremy Lucas, Managing Director, Corporate Reputation at Edelman launches our new Leaders in Action series. This series will feature leaders from some of the world’s biggest businesses and brands to understand how they drive trust through action, examining the ways organisations can be additive to the world around them and the opportunity businesses have to serve society.

To kick off the new series, we’re joined by Vincent Belloc, Managing Director and Vice President of PayPal in the UK. Vincent has led the UK PayPal business for over two years now, having a spent almost a decade at the e-commerce and tech giant.

Our 2022 Edelman Trust Barometer found that people want more business leadership, not less. 49% of the 1,150 people surveyed across the UK trust business to do what is right, compared to 42% for government, and 35% for media.

The results are unequivocal: the British public expect companies to go further and dig deeper. They need to do more than simply transact with the world. They need to go beyond just selling products or services. They need to constantly demonstrate value and benefit they provide to the communities in which they operate.

In this episode, Jeremy and Vincent discuss what motivates and inspires him, as Vincent gives insights into his career and what drives him as a leader.

Sideload #60 - Live from Web Summit in Lisbon

Thu, 10 Nov 2022 22:52:56 +0000

This is a special edition of Sideload from Web Summit, a vast technology conference hosted in Lisbon, Portugal, that was sold out and attended by more than 70,000 delegates, 1000 investors and over 2000 journalists from around the world. We spoke to Improbable’s Herman Narula about how he sees the metaverse developing, chatted to Norton’s Petros Efstathopoulos about what the firm is doing at the conference.

We also speak to Web Summit founder Paddy Cosgrave and key tech journalists, Katie Prescott and Cristina Criddle about what they see as the key themes from the conference that they will be writing about in 2023. Plus we ask Edelman’s very own Justin Westcott and Gerry Wisniewski about their key takeaways from the conference.

Edelman Editions - Powered by GWEN, Edelman in conversation with Taban Shoresh

Fri, 05 Aug 2022 13:08:09 +0000

Please note, this episode discusses genocide and lived experiences under the Saddam Hussein regime that listeners may find distressing.

In the latest episode of Edelman Editions and our Powered by GWEN series, Katy Evans, Group Client Director, Global and EMEA, caught up with Taban Shoresh, a British aid worker, women's rights activist and founder of non-profit organisation: The Lotus Flower. Taban is also a Kurdish genocide survivor from the Saddam Hussein regime.

In this episode, Taban discusses her experience of growing up in the 1980’s under Saddam Hussein's regime and how she founded The Lotus Flower, a non-profit organisation that provide women and girls impacted by conflict and displacement with the tools and opportunities they need to rebuild their lives.

Sideload #59 - Consensus on the future

Wed, 20 Jul 2022 16:00:01 +0000

Web3 is changing the way we interact, trade, and connect with the world. On this episode of Sideload we have all the big talking points on crypto, blockchain and the metaverse from one the industry's top events - Consensus. Edelman's European Head of Technology Justin Westcott is our guest.

Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Justin's blog posts from Consensus:

https://www.edelman.co.uk/insights/seeking-consensus-consensus

https://www.edelman.co.uk/who-needs-magic-sword-top-takeouts-consensus-22

Edelman Editions - Demystifying Disability with Shani Dhanda x Powered by GWEN

Thu, 26 May 2022 09:34:21 +0000

In the latest episode of Edelman Editions and our Powered by GWEN series, Ishtar Schneider, Director of Health at Edelman, caught up with Shani Dhanda, TedX speaker, award-winning disability specialist and advocate.

In this episode, Shani shares her thoughts on the definition of disability and ‘ableism’, provides tips on how to be a better ally to the disability community and aims to supports listeners to have confident conversations about disability within business and the wider community.

Sideload #58 - Brands in the Metaverse

Mon, 16 May 2022 16:12:09 +0000

Talk of the metaverse is everywhere but how can brands make sense of it all? As a follow on from episode 56, we continue the conversation about the metaverse by talking about brands already getting involved in these virtual worlds, hits and misses, and advice for launching effective campaigns in the metaverse. Don't forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Entrepreneurial Spirit Series, Edelman in conversation with Genevieve Leveille

Wed, 06 Apr 2022 14:52:53 +0000

In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Camille Oster, Head of EMERGE UK at Edelman, caught up with Genevieve Leveille, Founder & CEO of AgriLedger, a company that aims to provide the right tools (using blockchain technology) for participants in the agricultural supply chain. Together they discuss the role technology will play in shaping the future of agriculture for the better.

Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.

Sideload #57 – What’s Next for Hybrid Working?

Wed, 30 Mar 2022 10:50:01 +0000

The pandemic permanently disrupted traditional working patterns and office culture. But it also created an opportunity to rethink and evolve the ways we work.

Companies are now creating the workplaces of tomorrow - today. How can they use technology to make sure these workplaces are as inclusive as possible?

On this episode of Sideload, we chat to Dave Prezzano, HP's UK and Ireland MD about the office of the future, examine how the right tech can make a huge impact on inclusivity and hear from two Edelman employees to find out how they are navigating the world of hybrid work.

Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Sideload #56 – Unpacking the metaverse

Tue, 29 Mar 2022 12:22:12 +0000

It’s the hot new buzzword of 2022 – but what is the metaverse and why should we care? In this episode of Sideload we speak to Benedict Evans, an independent analyst who has spent 20 years analysing technology, mobile and media trends, and Edelman’s Chief Operating Officer, Justin Westcott, to find out.

Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Powered by GWEN, Edelman in conversation with Matt Ellison

Thu, 10 Feb 2022 12:32:19 +0000

In episode 13 of #EdelmanEditions, Ben Franklin, Account Manager, Edelman UK caught up with Matt Ellison, a highly sought-after, entertaining, and thought-provoking transgender speaker.

For this session, we teamed up with Edelman Equal in recognition of LGBT+ History Month to increase the visibility of LGBT+ people, their history, lives, and experiences. Edelman Equal’s mission is to inspire a diverse and inclusive environment that enables every employee to be their authentic selves.

Matt provides his insights on change, as someone who has made such a huge and fundamental change himself, and how it applies to everyone in all areas of professional and personal life. With an increasing number of trans folk having the courage to transition, yet with so many still facing discrimination and ignorance, transgender issues and diversity & inclusion are currently more relevant than ever.

Edelman Editions - Entrepreneurial Spirit Series, Edelman in conversation with Josh White

Wed, 05 Jan 2022 15:26:15 +0000

In the latest episode of Edelman Editions & the Entrepreneurial Spirit Series, Samir Mamun, Senior Account Manager at Edelman, caught up with Josh White, Co-founder and Marketing Director of CanO Water, the infinitely recyclable solution and alternative to bottled water. #DontBottleIt

Edelman's Entrepreneurial Spirit Series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.

Sideload #55 - Web Summit Takeaways

Mon, 22 Nov 2021 08:06:00 +0000

Fresh from our visit to Web Summit 2021 in Lisbon, we spoke to Gerry Wisniewski and Cozzy Howard about the forthcoming metaverse, growing prospects for European startups and climate tech. Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Trust Barometer Special Report: Institutional Investors

Thu, 18 Nov 2021 09:41:47 +0000

Following the release of our fifth annual Trust Barometer Special Report: Institutional Investors, Edelman’s Olivier Lebleu, Head of ESG and Luciana Berger, Managing Director Advocacy and Public Affairs, sit down to discuss this year’s highlights.

Edelman Editions - Entrepreneurial Spirit Series, Edelman in conversation with Dr Helen O‘Neill

Mon, 08 Nov 2021 10:20:23 +0000

In the latest episode of Edelman Editions, Camille Oster, Head of Emerge UK launches our new Entrepreneurial Spirit Series. The series aims to showcase incredible UK founders and entrepreneurs to learn about their journeys to starting their own business.

To kick off the series, we caught up with Dr. Helen O’Neill, CEO & Founder, Hertility Health, who set up the company in 2020 with a mission to make information about female health accessible and affordable. Helen and Camille discuss the #ReProductive Revolution, the importance of educating and encouraging proactive health, and the challenges and rewards of setting up your own business.

Edelman Editions - Edelman in conversation with Gemma Cairney

Mon, 25 Oct 2021 08:10:44 +0000

In the latest episode of #EdelmanEditions, Ishtar Schneider, Associate Director, Edelman UK, caught up with award-winning author, broadcaster and mental health advocate, Gemma Cairney to discuss #WorldMentalHealthDay, the importance of talking openly about mental health and recommendations on how to articulate how you feel. Reflecting on her own experiences, Gemma discusses how she manages her mental health and top tips on protecting your overall mental wellbeing.

Edelman Editions – Edelman in conversation with Esther Odejimi-Uzokwe

Fri, 01 Oct 2021 16:34:39 +0000

In this episode of #EdelmanEditions, Ruth Warder, Co-CEO, Edelman UK, caught up with Esther Odejimi-Uzokwe, Programme Director, 10,000 Black Interns to explore the inception of the programme and what it sets out to achieve. They explore barriers to entry within business, and how they should be tackled; the importance of intersectionality in DEI; and what’s next for the programme.

Edelman Editions - Powered by GWEN, Edelman in conversation with Elizabeth Wright

Thu, 16 Sep 2021 09:07:33 +0000

In this episode, Elizabeth will help people understand how disabilities vary per individual, the challenges people with disabilities face in the workplace and wider community, the language used around disability in the workplace, and how to be a better ally for those with disabilities. Using her lived experience, Elizabeth inspires positive social change and illustrates how supporting all people in our communities leads to a more thriving community and workplace.

Edelman Editions - Powered by GWEN, Edelman in conversation with Ben Hurst

Wed, 11 Aug 2021 15:29:36 +0000

Camille Oster, Associate Director, Edelman Emerge UK, and Jeremy Lucas, Managing Director, Corporate Affairs, caught up with Ben Hurst from Beyond Equality, to discuss allyship, and the role we can, and should, play to help us reach gender equality in the workplace.

Sideload #54 - The Disinformation Epidemic

Thu, 05 Aug 2021 12:20:29 +0000

We're being misinformed and it's affecting businesses and society at large. What can we do about it? In this episode of Sideload we speak to Anjuli Bedi, Meike Wolfe and Daria Bakina from Edelman DxI about the role played by behavioural science in helping to deal with fake news.

Don’t forget to follow the podcast and if you want to get in touch, please email sideload@edelman.com

Sideload #53 - Creative bravery in B2B

Thu, 08 Jul 2021 08:33:13 +0000

Great earned campaigns are hard to come by. In B2B, they’re even rarer. With complex ideas to convey, how can technology help transform marketing creativity? This time on Sideload, we have highlights from a recent fireside discussion with Jonathan Bean, Chief Marketing Officer at Sinch, and then we’ll deep dive and discuss creative bravery in B2B & lessons learnt along the way, to understand how technology and creativity can intertwine.

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Edelman Editions - Powered by GWEN, Edelman in conversation with Deborah Frances-White

Tue, 29 Jun 2021 15:00:28 +0000

In episode 5 of #EdelmanEditions, Lizzie Rabone, Associate Director, Edelman DxI, caught up with comedian and feminist Deborah Frances-White to discuss creating an inclusive environment in the workplace, feminism, moving past guilt and building tribal trust.

Edelman Editions - Fortitude with Ron Timehin and Misan Harriman

Thu, 03 Jun 2021 13:36:37 +0000

Ruth Warder, Co-CEO Edelman UK, met with creatives Ron Timehin and Misan Harriman to talk about their new film 'Fortitude', a film Ron was inspired to make following the Black Lives Matter movement last summer. The three sit down to discuss the inspiration for the film, how it was made, and the topic of race more broadly in the UK today.

Sideload #52 - Tech and the Four-Day Week

Tue, 01 Jun 2021 09:43:22 +0000

There's been a lot of talk about flexible working in the past year. But as things slowly start to settle and we relearn our working habits, is it time to revisit the conversation around the four-day working week? We speak to Anita Velinova from Workiva, who have embraced the four-day week, about the team, tools, and tech that supported the change.

Edelman Editions - Powered by GWEN, Edelman in conversation with Sophia Thakur

Tue, 13 Apr 2021 10:00:34 +0000

Ishtar Schneider, an Associate Director from Edelman's Healthcare team sat down with Sophia Thakur, a spoken poet and writer on everything from mental health and diversity to politics and wellbeing. As part of our powered by GWEN series, Edelman's Global Women's Equality Network, Sophia talks about where she gets her creativity and inspiration; how she’s built her success and overcome adversity; and her experience being a female in 2021.

Edelman Editions - Re-imagining Supply Chains

Thu, 08 Apr 2021 16:28:59 +0000

Edelman UK’s Director of Purpose, Mark McGinn sat down with Lindsey Block, Head of Partnerships and Capacity Building, Ethical Trade for Primark and Katie Burgess, Commercial Director, Fairtrade. They dug into supply chains, and in particular re-imagining supply chains, as part of Edelman’s road to COP26 programme.

Edelman Editions - The future of creativity, innovation and the communications & marketing industry

Thu, 18 Mar 2021 13:50:49 +0000

In this episode, Ruth Warder, Stefan Ronge and Mattias Ronge discuss the future of creativity and what it takes to make the Contagious Magazine’s Pioneers list with the outlet’s Editorial Director, Alex Jenkins.

Sideload #51 – Conservation, activism and digital influencers

Thu, 28 Jan 2021 15:09:55 +0000

Some of the world’s most incredible animals are on the verge of disappearing forever – but many of us have never even heard of them. We speak to Bruna Capozzoli and Diogo Veríssimo from On the EDGE Conservation to find out how technology is helping to engage a new generation of activists and save lesser-known endangered species from extinction.

Sideload #50 - The future of pet care

Fri, 16 Oct 2020 14:36:56 +0000

Our pets are more than just animals, they're members of the family. As such, we want to give them the very best. Data and analytics are now transforming the way we look after Rex and Fido. We speak to Matt Keylock from Mars Petcare to find out more. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Sideload #49 - Will tech cure the healthcare imbalance?

Thu, 24 Sep 2020 10:45:23 +0000

We will all need healthcare services at some point in our lives but it's not always as open and available to everyone when they need it the most. Can tech change that by democratising the industry and opening the doors to more services and information than ever? We ask Rune Bech from Liva Healthcare. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Sideload #48: Diversity in Tech

Mon, 07 Sep 2020 13:47:07 +0000

It’s so important for tech businesses to address diversity and inclusion – both internally and in the messages they put out into the world. We chat to Edelman’s own Sat Dayal and Zareen Siddiqui about diversity in tech, creative campaigns, and how businesses can improve to make workplaces more authentically, inclusively diverse.

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Sideload #47: Esports - Virtual worlds and big business

Thu, 18 Jun 2020 12:30:26 +0000

Esports commands gigantic audiences of games fans from all over the world. It's no surprise then that major brands are taking notice and getting a piece of the action in partner and sponsorship deals. This time on Sideload, we speak to our very own Adam Jenkins from Assembly about the growth of the industry and future prospects for esports. Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Reuters Institute Digital News Report 2020: Virtual Launch

Tue, 16 Jun 2020 13:32:26 +0000

On Tuesday 16th June, Edelman UK hosted the Reuters Institute for the Study of Journalism’s Digital News Report 2020.

Ed Williams, President and CEO, Edelman EMEA, hosted a panel discussion with our expert panel including:

Emma Tucker, Editor, The Sunday Times
Deborah Turness, President, NBC News International
James Mitchinson, Editor, The Yorkshire Post

Reuters Institute Digital News Report 2020 - Lead Author Nic Newman on Digital & Media Trends

Tue, 16 Jun 2020 09:28:37 +0000

This year's report reveals new insights about digital news consumption based on a YouGov survey of over 80,000 online news consumers in 40 markets.

Jo Sheldon, Executive Director, Edelman interviews Nic Newman, Lead Author, Reuters Institute, on digital and media trends.

Edelman Trust Barometer UK Spring Update: Trust and the Covid-19 Pandemic

Thu, 14 May 2020 11:45:49 +0000

Listen to the 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic launch event – including introduction by Ed Williams, President & CEO, Edelman EMEA, insights on the action business needs to take by Hugh Taggart, Global Crisis Chair, Edelman, and an expert panel discussion featuring Pippa Crerar, Political Editor, Daily Mirror and Chair, Parliamentary Press Gallery; Dame Helena Morrissey, Financier, Author and Campaigner; Sir John Sawers, Executive Chairman, Newbridge Advisory and The Lord Browne of Madingley, Executive Chairman, L1 Energy.

Discover the full findings here: https://edl.mn/2yY1Lt9

Sideload #46: The AI world of the future

Wed, 18 Mar 2020 10:17:02 +0000

AI is changing the way we live, work and think. This time on Sideload, we’re talking to two experts who are leading the AI conversation in industry and society – Wael Elrifai from Hitachi Vantara and Stuart Armstrong from the Future of Humanity Institute at Oxford University.

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com

Sideload #45: A decade of innovation

Wed, 19 Feb 2020 15:28:16 +0000

On this episode of Sideload, we sit down with some Edelman techies to hit rewind on the last 10 years in technology and share our hopes and fears for the next decade of rapid innovation.

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com.

Sideload #44 – Is the CIO misunderstood?

Wed, 29 Jan 2020 12:21:49 +0000

This time on Sideload we break down the numbers from Edelman’s CIO in Focus research which zeros in on the Chief Information Officer and their needs for operating in modern environments.

Don’t forget to subscribe and if you want to get in touch, please email sideload@edelman.com.

Sideload #43 – Crystal ball gazing

Wed, 15 Jan 2020 12:01:58 +0000

Every year, Edelman assembles a panel of top commentators and business leaders to debate the major stories of the year and where they think we’re heading over the next 12 months. Up for debate this year is big data scandals, video streaming and Chinese wine.

Don’t forget to subscribe. To get in touch email sideload@edelman.com

Sideload #42 – Data science and female superheroes

Wed, 09 Oct 2019 11:35:20 +0000

At its worst, big data and AI can mistreat entire sections of society but it can also increase diversity on our movie screens. This time on Sideload, we speak with data expert Anjuli Bedi from Edelman Singapore about the full spectrum of data science and the journey to give us more female superheroes.

To get in touch, send an email to sideload@edelman.com

Sideload #41 – Debunking myths and seeking opportunities in Africa

Tue, 03 Sep 2019 07:02:08 +0000

It’s a continent full of intrigue, innovation and entrepreneurial spirit but is Africa positioned firmly enough on the global stage in terms of technology? On this episode of Sideload, we speak to the technology practice lead at Edelman South Africa Portia Gibbs about what’s taking place across Africa, how locals see big tech brands and the differences that make it a unique set of markets.

To get in touch with Sideload, please email sideload@edelman.com

Sideload #40 - VAR, data and constant debate - what next for technology in the beautiful game?

Thu, 08 Aug 2019 09:26:11 +0000

The Premier League is back, and the Sideload team have sat down with Duncan Alexander and Tom Williams to discuss the potential impact of VAR, the future of data analytics, and the technological developments that we could see affecting the beautiful game in years to come.

To get in touch with Sideload, email us at sideload@edelman.com

Sideload #39 - Fake news, misinformation and disinformation

Mon, 05 Aug 2019 13:53:32 +0000

The challenges for society and technology regarding fake news, misinformation and disinformation are growing - are brands ready to counter this and ensure trust in their businesses?

In this episode of Sideload we've got the highlights from a panel discussion, diving into the questions on the spread of fake news, and the distinct differences between misinformation and disinformation.

To get in touch with Sideload, email us at sideload@edelman.com

Sideload #38 – Will new tech put trust at risk?

Thu, 20 Jun 2019 14:45:12 +0000

Trust in tech is higher than many expect it to be, given the current climate. But with new innovations coming to the market all the time, will the public continue to have faith? This time on Sideload, we’re looking into the technology stats from the Edelman Trust Barometer with Edelman Emerging Technology VP Margot Edelman.

To get in touch with Sideload, email us at sideload@edelman.com

Sideload #37 – SEO: Searching the future

Tue, 28 May 2019 14:43:38 +0000

Most of us navigate the online world through the search box so how should companies optimise their content to be found easily? And where will the future of search lead us? Edelman London’s SEO expert Ally Steele joins us on this episode of Sideload.

Get in touch with Sideload. Email us at sideload@edelman.com

Sideload #36 - How Twitter's EMEA VP changed work culture

Tue, 07 May 2019 13:06:02 +0000

This time on Sideload we hear from author, podcaster and Twitter's EMEA VP Bruce Daisley about how he messed up the work culture at the social media company, how he put it right, and what others can learn about happy and productive teams. Get in touch with Sideload by emailing us at sideload@edelman.com

Sideload #35 – The great tech backlash – and how to bounce back

Tue, 09 Apr 2019 11:24:00 +0000

We’re worried about how our data is being used and leading voices are calling for tech firms to take action. We speak to Edelman UK’s Technology MD Gerry Wisniewski about her trip to SXSW and the main talking points from the event. To get in touch with Sideload, please send an email to sideload@edelman.com

Sideload #34 - The truth behind AI perception

Mon, 01 Apr 2019 12:58:00 +0000

We're cutting through the noise on artificial intelligence to see what people really think about AI and how it will change their world. We're joined by Edelman's global technology chair Sanjay Nair to find out about a new survey by Edelman that reveals interesting findings about the technology. To get in touch with Sideload, please send an email to sideload@edelman.com

Sideload #33 – Turbo-charged networks and folding phones: MWC 2019 insights

Tue, 12 Mar 2019 13:36:00 +0000

5G is bringing faster speeds and new device form factors are reinvigorating the mobile phone industry but what are the wider implications? We catch up with Edelman London’s George Leney and Constance Goh to hear their insights from the front lines of this year’s mobile device Mecca – MWC 2019. Get in touch with us at sideload@edelman.com

Sideload #32 – In tech we trust?

Mon, 25 Feb 2019 14:09:00 +0000

We’re celebrating the launch of the Edelman Trust Barometer by delving into what this year’s findings mean for tech companies. Why should firms be paying closer attention to their employees as well as their customers to safeguard the future of their businesses? We speak to Justin Westcott and Jacque Wallace from Edelman to find out. Get in touch with us at sideload@edelman.com

Sideload #31 – 2019 predictions

Tue, 11 Dec 2018 15:16:00 +0000

Lab grown meat, automation and Brexit repercussions are all on the agenda on this episode of Sideload. Fresh off the back of Edelman’s Crystal Ball event, Edelman UK’s CEO Ed Williams is joined by creative industries and politics specialists Ben Fenton and Lucy Thomas for some 2019 future gazing. Get in touch with us at sideload@edelman.com

Sideload #29 – The purpose behind top tech products

Wed, 21 Nov 2018 17:04:00 +0000

Shoppers are now looking beyond product spec sheets and towards the purpose and social impact of the brands they buy from. On this episode of Sideload, we speak to Paul Miller from tech investor Bethnal Green Ventures, and Gerry Wisniewski and Mark Mcginn from Edelman about combining profitability with purpose. Get in touch with us at sideload@edelman.com

Sideload #28 – The era of business science

Thu, 08 Nov 2018 09:41:00 +0000

It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.

Sideload #27 – Demystifying Blockchain

Wed, 24 Oct 2018 12:04:00 +0000

It’s one of the most talked about disruptive trends in the techsphere but can blockchain offer benefits to all businesses? On this episode of Sideload, Liberty York from Tech Tales and Simon Chan from Edelman bust some myths about the technology and give their predictions about its future. Get in touch with us at sideload@edelman.com

Sideload #26 – The New Digital Natives

Fri, 05 Oct 2018 08:57:00 +0000

Today’s children are more immersed in technology than ever before. In fact, they have never known a life without it. But what should parents do to make sure their kids don’t overdose on their favourite gadgets and how should they prepare them for a futuristic workplace? We speak with two parents with a tech interest - Vicky Bentall and Prash Yadave from Edelman London. Get in touch with us at sideload@edelman.com

Sideload #25 – Green technology’s climate change challenge

Fri, 14 Sep 2018 09:58:00 +0000

Few dispute the importance of clean technology in a world that is changing due to climate change. But how do political perspectives affect the way countries and businesses implement cleantech and communicate about it? We speak with Ellie Best from Edelman London and Joey Marquart from Edelman Silicon Valley. Get in touch with us at sideload@edelman.com

Sideload #24 - Is Silicon Valley all it’s cracked up to be?

Wed, 01 Aug 2018 09:25:00 +0000

Europe’s innovating, India’s evolving, China’s growing. How can Silicon Valley respond at a time when other global tech hubs battle for investor attention? In this episode of Sideload, we talk to Edelman’s Global Technology Chair Sanjay Nair about where next for Silicon Valley and how new technologies gain mainstream acceptance. Get in touch with us at sideload@edelman.com

Sideload #23 – Tech for the next century

Wed, 25 Jul 2018 09:09:00 +0000

Will we all live for a hundred years? Will we one day work side by side with machines? In this lofty episode of Sideload, we sit down with Edelman Senior Director, Satyen Dayal to talk about how technology will change our lives, work and society beyond recognition. Get in touch with us at sideload@edelman.com

Sideload #22 - What is digital transformation anyway?

Fri, 15 Jun 2018 14:12:00 +0000

It’s an often used phrase in the techsphere but what does Digital Transformation mean in real terms and how are brands changing the way they operate to stay relevant? Edelman’s Global COO Matt Harrington joins us to share his experience from speaking with top companies around the world. Want to get in touch? Email sideload@edelman.com

Sideload #21 – Is it worth engaging your employees?

Wed, 30 May 2018 15:44:00 +0000

Many companies that excel at communicating their own brands externally, sometimes neglect their internal audiences. And with a host of tech tools now available to aid communication and collaboration, should we be doing better? Edelman’s HR and employee engagement specialists Nigel Miller and Nicole Linger discuss the trends. Want to get in touch? Email sideload@edelman.com

Sideload #20 – Dutch Healthtech: Converging markets and new opportunities

Mon, 14 May 2018 12:44:00 +0000

Melding healthcare solutions and tech innovations is opening doors for new services all over the world. On this episode of Sideload, we’re joined by Lauren Valbert, Head of Health and Technology from Edelman Amsterdam to talk about the digital health scene in the Netherlands and the interplay with other markets around the world. Want to get in touch? Email sideload@edelman.com

Sideload #19 - Why AI will change everything for brands and consumers

Mon, 23 Apr 2018 12:28:00 +0000

Never mind the sci-fi movies, Artificial Intelligence is here and it's set to shake up the way companies communicate with consumers and the services they offer. We explore the innovations firms are already investigating with Nils Mork-Ulnes from AIG and Myles Cameron from Edelman. Want to get in touch? Email sideload@edelman.com

Sideload #18 - What can we learn from France's approach to tech?

Wed, 11 Apr 2018 09:10:00 +0000

France recently gave a platform to over a hundred tech startups at the consumer show CES. Is France getting it right in terms of how it’s approaching tech growth and should you keep an eye on the country for potential opportunities? We explore with Carine Currit from Edelman’s Paris office.

Sideload #17 – Why we don’t trust social media like we used to

Wed, 04 Apr 2018 13:04:00 +0000

The public don’t trust social media networks and search engines as much as they used to, according to the latest Edelman data. In this episode of Sideload, we have audio from this year’s Edelman Trust Barometer launch event where we delve into the data and find the underlying trends behind the stats. Want to get in touch? Email sideload@edelman.com

Sideload #16 – Is government creating or killing tech innovation?

Tue, 06 Feb 2018 10:33:00 +0000

In this episode of Sideload, we look at the battle the government has in setting the agenda for tomorrow’s technology innovation. Elliot Langley and Craig Woodhouse discuss whether legislation is helping protect the public or just getting in the way. Want to get in touch? Email sideload@edelman.com

Sideload #15 – Why we shouldn’t be afraid of robots (or the dark): CES 2018

Thu, 01 Feb 2018 17:44:00 +0000

What does CES foreshadow for the year ahead? Just how important is voice technology? What to do when tech goes wrong? Justin Westcott, Head of Technology Europe, and Simon Chan, Associate Director Technology, share their takeaways from one of the world’s biggest tech events. Want to get in touch? Email sideload@edelman.com

Sideload #14 – Starting 2018 with a look at our Crystal Ball

Tue, 23 Jan 2018 16:26:00 +0000

To kick off the year we’ve put together a special episode collating the main tech insights from Edelman’s annual Crystal Ball event. Hear from broadcaster Kirsty Wark, writer and performer Katherine Ryan, BBC Economics editor Kamal Ahmed, Credit Suisse Impact Advisory and Financial CEO Marisa Drew, and Edelman Chief Executive Officer, UK & Vice Chairman, Europe Ed Williams, on all things Alexa, Twitter, robots, and more. Want to get in touch? Email sideload@edelman.com

Sideload #13 – Where next for trust in technology brands?

Mon, 18 Dec 2017 14:00:00 +0000

The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman. Richard was speaking to Sideload, the technology podcast from Edelman London, about how the technology industry can gain public trust. In the 2017 Edelman Trust Barometer, the technology industry remained one of the most trusted sectors. Trust in technology globally has stayed close to the 75% mark in recent years. However, many of the big players have been in the headlines for the wrong reasons with data breaches and legislative sanctions undoubtedly gaining public attention. Could this affect public trust in the future?

Sideload #12 – Good data vs bad data

Tue, 12 Dec 2017 14:30:00 +0000

How is data used (or misused) by brands and the media and what are the consequences? Edelman research experts Rich Davenport and Maya Golan discuss best practice in a fake news era.

Sideload #11 – How did Shell launch a world-first at Mobile World Congress?

Tue, 28 Nov 2017 15:12:00 +0000

Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

Sideload #10 – How do creativity and tech co-exist?

Tue, 31 Oct 2017 16:49:00 +0000

Award-winning creative Dave Birss (davebirss.com) sits down with Paul Dixon from Edelman Deportivo to discuss how brands and communicators should approach creativity, the benefit (and burden) of a world of information, and how to convince people that your idea is the right one – even if it scares them. Want to get in touch? Email sideload@edelman.com

Sideload #09 – How SEO and link building can breathe new life into the humble press office

Tue, 24 Oct 2017 15:57:00 +0000

Special guest Ben Harrow from Vouchercloud (www.vouchercloud.com) joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?” Want to get in touch? Email sideload@edelman.com

Sideload #08 - Why on earth would anyone decide to do tech comms?

Thu, 05 Oct 2017 11:10:00 +0000

We ask two young, fresh-faced team members, Jed Just and Immy Hulbert, what madness made them decide that all this was a good idea, and they remind us about the ability to constantly learn, talk about the latest innovations and how they’re benefiting society. Matt Hurst, Chief Operating Officer of Edelman UK and Ireland also discusses his career and observations on the world of tech, and how the BETA programme is designed to attract the best talent not just from our industry, but many others.

Sideload #07 - Land of a thousand gadgets: IFA insights

Mon, 11 Sep 2017 16:09:00 +0000

Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

Sideload #06 – I’ve been hacked! Now what?

Wed, 23 Aug 2017 15:58:00 +0000

It’s an eventuality that most businesses hope they never have to deal with but the reality is data breaches and cyber-attacks do happen. On this edition of Sideload, we’ll discuss what we can learn from the aftermath of these attacks. Nick Barron, Duncan Gallagher and Caroline Giraud from Edelman join us.

Sideload #05 – Why go stealth mode?

Wed, 09 Aug 2017 14:57:00 +0000

If you’re a tech startup, the temptation is to shout about your brand straight away. But in this episode, we’re talking about how companies are using stealth mode to communicate their message only when the time is right. Our startup experts Simon Chan and Becky Ball join us on this edition of the show.

Sideload #04 – Were there any surprises at RISE?

Fri, 21 Jul 2017 13:07:00 +0000

Justin Westcott, Managing Director of London Technology shares his learnings from RISE 2017 in Hong Kong. He discusses the opportunities and challenges for entering the highly diverse Asian market, and shares insight as to why it’s so ripe for innovation – including an interesting insight as to how China’s ‘one child policy’ has played a role in the success of social media.

Sideload #03 – What did we learn from Cannes 2017?

Fri, 21 Jul 2017 13:06:00 +0000

We ask a Cannes judge(Michelle Hutton), award winner (Jackie Kough)and first timer(Khyati Modgil)to share their thoughts and insights on this year’s event. Why do ‘analogue’ entries do so well, what are the most popular events, and how should we prepare for 2018? Following some well-deserved rest, of course!

Sideload #02 - The New News

Mon, 17 Jul 2017 08:51:00 +0000

How are we consuming news now and how will our habits change in the future? Digital voice assistants, news aggregators and messaging apps are all on the agenda for this episode of Sideload. We pick through the highlights of the Reuters Institute Digital News Report with Jo Sheldon and James Mossman from Edelman to discuss the impact for news outlets, brands and consumers. Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

Sideload #01 - The Delicate Dance Of Hype & Trust

Mon, 17 Jul 2017 08:50:00 +0000

In the inaugural first episode, Justin Westcott, Managing Director of London Technology, and Tim Weber, Senior Director of content and former BBC Online business and technology editor, discuss the role communications plays in the success or failure of technology. What is too much hype, and how can we avoid it? Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

Sideload #00 – Welcome to Sideload

Mon, 17 Jul 2017 08:49:00 +0000

Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society. Justin Westcott, Managing Director of London Technology talks about how Sideload will be different, and the need for a different type of conversation in technology and communications.

Edelman 67 - The Generation Game

Wed, 31 May 2017 09:31:00 +0000

In this episode we're exploring the generation game. We want to find out what makes young people tick. Are they optimistic? Who do they trust?

This is 67

Thu, 02 Mar 2017 14:35:00 +0000

In the first episode of the 67 podcast, Shauna McCarthy discusses an article on Brexit written by Sir John Sawers for Edelman’s 67 magazine with Will Walden, Edelman London’s Head of Public Affairs and former adviser to Boris Johnson and Lucy Thomas, Edelman Associate Director and former deputy director for Britain Stronger in Europe. We also hear from Peter Tufano, Dean of Said Business School in Oxford, as he discusses the need for “decent” leadership.