Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Ecommerce Businesses Worth Millions

Thu, 02 Apr 2026 02:48:52 +0000

Most ecommerce businesses are not worth investing in.

Not because they are bad businesses.

But because they are structurally broken.

In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out.

They cover:

Why do only 1 in 10 ecommerce businesses have real scale potential?
The difference between a lifestyle business and a scalable asset
What “structurally broken” actually means in ecommerce
The three key levers every serious investor looks at
How to spot an unoptimised business with huge upside
Why high margins and repeat purchases change everything
The role of conversion rate, average order value, and lifetime value
Why boring problem-solving products often outperform trendy brands
How to think about market size and long-term growth potential

This is not a theory.

These are the exact lenses used to evaluate real ecommerce businesses doing millions.

If you are building a brand, this episode will show you what makes it valuable and what holds most businesses back.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Stock Mistake Killing Your ROAS

Thu, 26 Mar 2026 02:00:00 +0000

If your best products are out of stock, your ads are going to struggle.

It does not matter how much product you have sitting in the warehouse.

If the products that actually drive new customer sales are missing, performance gets hit hard.

In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked parts of ecommerce growth:

Stock.

They break down:

Why do some products matter far more than others
How a few key SKUs often drive the majority of revenue
Why stock depth beats endless product range
How being out of stock on the wrong products can wreck your conversion rate and ROAS
Why are first-time customer products especially important
How Google and Meta behave when the core products are missing
Why do many brands spread budgets across far too many SKUs
What happens when businesses try to use weaker products to make up for missing bestsellers
Why adding more categories often creates more problems, not more growth
How to think more clearly about stock rotation, product focus, and scaling profitably

The truth is simple:

Most ecommerce brands are not short of products.

They are short of the right stock in the right lines at the right time.

If you want to scale without wasting money, this episode is worth watching.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The 80:20 Product Rule

Thu, 19 Mar 2026 00:00:00 +0000

Most ecommerce brands think that more products mean more sales.

Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.

In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:

A small number of products usually drive the vast majority of the revenue.

They break down:

Why 20 percent of your SKUs often drive 80 percent of your sales?
Why adding more products can actually slow down growth
How too much range creates stock headaches, ad inefficiency, and wasted cash
What Bedding Envy taught them about white sheets, bestsellers, and running out of the products that matter most
Why narrower ranges with deeper stock often scale better than huge catalogues
How Google and Meta behave when your revenue is spread too thinly across too many products
Why “more choice” online does not work the same way it does in retail stores
The difference between recruitment products, add-on products, and dead-weight SKUs

This is a big one.

Because a lot of ecommerce owners are not short of products.

They are short of focus.

If your range is getting bigger, but your growth is getting harder, this episode will explain why.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Stop Killing Your Ads

Thu, 12 Mar 2026 00:01:00 +0000

This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising.

They panic.

One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the machine before it has had a chance to work.

In this episode, Mark and Ian break down:

Why emotional decision-making wrecks ad performance
Why do most people change things far too quickly?
How Google and Meta actually need time to optimise
Why looking at single-day performance is a trap
The power of using moving averages instead of reacting to noise
Why the best ecommerce operators know when to hold their nerve
How stock, seasonality, and demand create lumpy growth
Why are some months naturally stronger than others, and that does not mean anything is broken?
How to keep Google and Meta in sync instead of pulling one lever too hard
The reason teams fail is that everyone is looking at different numbers.

This is really about maturity.

The brands that scale are not the ones constantly panicking and changing direction.

They are the ones who understand the model, know their numbers, and only make changes when the data actually indicates it.

If you are forever tweaking ads, budgets, and campaigns because of a bad day or two, this episode is for you.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS

Thu, 05 Mar 2026 00:05:00 +0000

Episode 4 of our 5-part series on why your ads aren’t scaling.

Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers

In this episode, we cover:

• What we actually mean by follow-up is the time between the first click and the sale.
• Why the biggest lever is not fancy flows, it’s capturing more emails first
• The fastest way to boost conversion rate without touching your ads
• Why weekend email promos can generate massive revenue even from first-time buyers
• The simple rule: stop building flows if your email capture is 1 percent
• How follow-up turbocharges ad performance by lifting conversion rate and ROAS
• When remarketing matters and when it doesn’t, short window problem-solving purchases
• The overlooked power of SMS abandoned cart, and when to save SMS for big promos
• Timing strategy for email and SMS so your message lands when people are actually on their phone
• Why making checkout easier often beats trying to solve every objection

If you feel like your ads should work, but they don’t scale, fix your follow-up and watch what happens.

Next episode: you are freaking out and changing things too often.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Your Ads Are Boring And Facebook Is Punishing You

Thu, 26 Feb 2026 00:00:00 +0000

Episode 3 of our 5-part series on why your ads aren’t scaling.

Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again.

In this episode, we break down:

Why Google and Meta are the two gorillas, and you cannot “make them” do what you want
The number one thing both platforms care about before they care about your ROAS
Why boring Meta ads get shown to warm audiences only and never escape to true prospecting
How catalog-style ads and offer-only ads can trap you in bottom-feeding
The real meaning of cost per reach and why it reveals when Meta is limiting you
Why do some ads look profitable but are just being shown to people who would buy anyway
How to think about splitting spend between prospecting and retargeting so you can actually grow
The simple mindset shift: stop trying to sail into the wind and build ads that the platform wants to distribute

If you are stuck, scaling feels impossible, and your Meta spend just seems to hit the same people, this will explain why.

Next episode: your follow-up game is limp.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Your Landing Pages Are Killing Your Ads

Thu, 19 Feb 2026 00:05:00 +0000

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.

Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.

In this episode, we break down:

Why do we always start with landing pages, not a full site rebuild?
The fastest way to find what’s actually broken is to use the top landing pages.
Why product pages on mobile are usually the real battleground
The Busy Restaurant Test and why it decides whether people bounce in seconds
How to reduce bounce rate and make it feel easy to buy
Why pop-ups can wreck first impressions if you block the product
How big brands choreograph the entire first visit on purpose
The conversion rate and AOV tradeoff that unlocks scale
Why Shopify gimmicks often lower conversion instead of raising it
If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them.

Next episode: your ads are boring.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Your Ads Aren’t Scaling: Part 1 of 5

Thu, 12 Feb 2026 00:05:00 +0000

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.

In this episode, Mark and Ian break down:

Why around 80% of “ad problems” have nothing to do with ads
How your margin, AOV, and LTV quietly set the ceiling for Meta and Google
What actually happened when we spent $190k and turned it into $1m
Why scaling ads starts with fixing the business model, not the creative
The story of a brand that went from £1m to £30m by changing one product decision
How simplifying your offer can double AOV and suddenly make scale possible
Why Meta doesn’t owe you results — and what it actually wants from you

If you’ve been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: How We Really Scale to $10 Million — Part 2

Thu, 05 Feb 2026 01:42:46 +0000

This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.

Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.

Mark and Ian break down what really moves the needle once traffic is flowing:

Why email isn’t “retention”, it’s the engine that lets you outbid competitors
The three levers that determine revenue per visitor (and why most brands pull the wrong ones)
Why average order value is the easiest win in e-commerce, if you know where to look
How most brands completely misuse email capture and quietly cap their own growth
Why margin, LTV, and stock, not ads, set your real growth ceiling
The difference between chasing a bestseller and building a scalable range
Why the $10m version of your business looks nothing like the $1m version

This episode is built from real decisions, real numbers, and examples from our own businesses, including the mistakes that hurt and the moves that unlocked the next level.

If you’re scaling hard, or wondering why your current effort isn’t translating into growth, this is the playbook.

Email. Model. Margin.
That’s where the leverage is.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Fastest Way To 10 Million In Ecommerce In 2026

Thu, 29 Jan 2026 00:00:00 +0000

In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible. What we would do and why. How to scale using the model, how we think about growth and how this applies to 2026.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

New Podcast: Everyone’s suddenly talking about 2026.

Thu, 22 Jan 2026 02:39:09 +0000

AI this. GEO that.
“New hacks.” “New secrets.”

Most of it is noise.

In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls.

No hype. No crystal balls. Just patterns we’re already seeing.

We cover:
• Why AI won’t save you if you don’t already understand your numbers
• How AI is quietly being baked into Shopify, Meta, Google, and Klaviyo (whether you want it or not)
• Why “hobby” categories (sewing, knitting, crafts) are set up unusually well for growth
• The slow death of small, low-spend ad agencies — and why that’s good news for founders
• Why disruptor brands will keep stealing share from incumbents
• The rise of health, wellness, and awkward-to-buy-in-store products
• Why tracking is getting harder — and why server-side is no longer optional
• The real skill gap opening up in 2026: business architecture, not tactics

If you’re still relying on:
• Fixed ad budgets
• Agencies asking “what’s the spend this month?”
• Guessing instead of knowing your margins, CAC, LTV, and cashflow

2026 is going to hurt.

If you do know your numbers?
It’s shaping up to be one of the biggest opportunity years we’ve seen.

🎧 Listen now and reset how you’re thinking about the year ahead.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Year Ecommerce Got Back to Normal

Thu, 15 Jan 2026 03:41:38 +0000

This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.

Was it the comeback year we thought it would be?

Mark and Ian break down:

Why 2025 was the first “normal” ecommerce year since Covid
How disruptive, lean brands outpaced the big boys
Why AI in ad creative went from novelty to essential tool
The rise of skeleton teams doing 8-figure numbers
What we got wrong (dropshipping and trust anchors)
Why 2026 might not be as easy to call…

If you’re planning your next 12 months, this is your starting line.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Truth About Reactivation: The Final Offer That Actually Matters

Thu, 11 Dec 2025 08:33:37 +0000

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.

Reactivation should never be your growth strategy.
It should be the icing, not the cake.

But done properly? It’s free revenue sitting on your doorstep.

In this episode, Mark and Ian reveal:

The real purpose of a reactivation offer (and why it isn’t what you think)
How to calculate the exact moment a customer becomes “lapsed” using the 95% rule
Monetary credit vs. discounts which actually breaks through inbox blindness
Why waiting too long kills reactivation… and how acting early transforms your AOV
What to do with subscribers who don’t open, ignore, or never see your emails
Why some businesses shouldn’t expect powerful winbacks and what to focus on instead
How to use reactivation across email, SMS, direct mail, Facebook, and Google audiences
The old bakery story that explains why reactivation works (only after fixed costs are paid)

If you’ve ever wondered whether reactivation is worth it — or if your business is doing it the wrong way — this episode answers everything.

📉 Think reactivation will fix bad retention?
📈 Want to squeeze extra profit from customers who’ve drifted away?

Start here.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Offer #4 The Peak Season Offer

Thu, 11 Dec 2025 08:31:33 +0000

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.

Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.

In this episode, Mark and Ian reveal:

The difference between a good seasonal offer and one that explodes LTV
What your ad needs to do differently in a peak buying window
How to make urgency feel real and not desperate
Why relying on discounts alone kills margin (and what to use instead)
The “gift drop” tactic we’ve seen convert like mad in BFCM, January, and even Easter
Whether you’re planning Q4, mid-year sales, or a product drop, this is how to make sure your biggest days don’t just make revenue... they make profit.

📉Still blasting 20% off codes with a countdown timer?

📈Want to turn your peak season into your highest ROAS moment?

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Retention Blueprint: How Smart Brands Drive Repeat Sales on Autopilot

Thu, 27 Nov 2025 05:26:57 +0000

This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.

You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive.

In this episode, Mark and Ian unpack:

Why the General Retention Offer is the most overlooked money-maker in ecommerce
The 3 drivers of real retention: Rhythm, Relevance, and Reward
How brands like Brook Taverner, GSF Car Parts, and AO.com leverage natural buying cycles
Why “loyalty points” don’t work — and what to use instead
How to build a retention strategy that compounds LTV without discounting
The simple offer tweak that instantly boosts retention across the board

📉 Still depending on discount codes and random email blasts?
📈 Want your customers to buy again because they want to, not because you’re begging?

Listen to this and your entire view of retention will change — permanently.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Why Most Ecommerce Brands Never Scale – They Ignore This Second Sale Trick

Wed, 19 Nov 2025 16:07:37 +0000

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.

You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.

In this episode, Mark and Ian break down:

Why the second sale is the linchpin of your LTV
How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months)
Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff, Grenade, and more
How to position your second-sale offer so it doesn’t just feel like a discount
The “earned credit” trick that makes customers want to use their reward before it expires
How changing this one offer can make your ROAS model work

📉 Still sending out 10% codes without thinking?
📈 Want to unlock more scale without touching your ad accounts?

Then this is the episode.

🎁 Get the workshop replays + number sheet here → hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)

Thu, 13 Nov 2025 14:45:05 +0000

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.

We're kicking off with the most important one — and the one most brands get wrong:

👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.

If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.

Inside, we break down:

Why the job of the recruitment offer isn’t to make profit — it’s to create momentum
How to structure offers that lift AOV without tanking conversion rate
Real examples from wine brands, supplement kits, and BOGOFs that crushed it
Why you should stop giving your customers too many choices
How to spot when your order value is the real problem (not your ads)

This episode is all about removing friction, getting the sale, and setting up a second one.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The 5 Key Ecommerce Offers You Need to Scale: Recruitment, Retention & More

Wed, 05 Nov 2025 06:06:35 +0000

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.

🔑 Key takeaways:

■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy
■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user
■ General Retention: Keep your customers coming back with targeted campaigns
■ Peak Offers: Drive massive sales during seasonal events like Black Friday or Valentine's Day
■ Reactivation: Win back lapsed customers and turn them into loyal buyers

In this intro to the new series, you'll also hear about:

The importance of customer segmentation and why it’s often misunderstood
How focusing on the right offers can skyrocket your sales
How to create an offer architecture that boosts average order value and lifetime customer value

🎯 Ready to optimize your eCommerce offers and scale? Tune in and don’t miss the next episode, where we go deep into Recruitment Offers.

👨‍🏫 Join our community for more: HammersleyBrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop

Thu, 30 Oct 2025 01:26:18 +0000

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.

In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:

🔍 What you’ll learn:

• Why trying to "smooth the troughs" is a waste of time
• How to maximize the peak season instead of burning cash year-round
• Why most seasonal brands overspend in quiet months
• How to use event-based email + SMS to create more peaks
• Brands like British Hampers & Stormy Kromer scaled fast by getting this right
• The one thing your agency will never understand about seasonal scaling

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Need Driven Supplier Ecommerce Business (Type 4)

Thu, 16 Oct 2025 04:22:02 +0000

Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's a good one with a lot of good case studies, so I hope you enjoy it.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

You’re Doing $5M+ But Still Not Paid? You’re Probably a Volume Retailer Stuck at the Ceiling

Thu, 09 Oct 2025 05:50:04 +0000

You’ve got sales. You’ve got a brand. But your bank account says otherwise.

In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:

🧠 Profit Velocity.

Inside:

•The real reason brands get stuck at $3M–$5M
•Why revenue growth means nothing if you’re not making cash
•The exact model behind Bedding Envy, ProCook, Brook Taverner, and Cox & Cox
•How to break through to $10M+ with margin, bundling, stock control, and scale jumps
•How to spot when it’s time to go all-in — or risk stagnating forever

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Ecommerce business type 2 – High-Ticket One-Timers Explained

Wed, 24 Sep 2025 07:11:48 +0000

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.

In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.

Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,

•Why your ads aren’t converting (and why ROAS looks broken),
•How to fix your lead capture, upsells, and cashflow timing,
•What the 3 success levers are that actually move the needle,
•How to avoid death-by-yoyo-spending when the market shifts,
•Why agencies often destroy this model by treating it like a volume retailer,

If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The 5 Type Series: Type One The Compounding Brand

Thu, 18 Sep 2025 03:16:37 +0000

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.

🔍 What you’ll learn:

The 5 ecommerce archetypes—then a deep dive on the Compounder

Why Compounders outscale others: repeat velocity + LTV flywheel

The only two numbers that matter: Recruitment ROAS and Second-Sale Speed

Real playbooks behind brands compounding to $10M, $20M, and $60M+

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

If Your Ecommerce Brand Feels Stuck — You’re Probably Using the Wrong Playbook

Thu, 11 Sep 2025 01:33:36 +0000

We are back! New podcast episode. Here's what we covered:

Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:

Wasting time on “growth hacks” that don’t grow anything

Being busy but not profitable

Copying strategies that work for others but fail for you

…this episode will help you stop guessing and start scaling

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Your Ads Stop Scaling — And What to Do About It

Thu, 24 Jul 2025 07:41:25 +0000

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:

How to know if it’s your ads or your website blocking scale,
Why ROAS can be misleading (and dangerous),
How agencies accidentally sabotage your growth,
The right revenue per visitor benchmarks,
How to fix campaign structure, frequency, and creative flow,

•Includes proven scaling tactics from $10M+ ecommerce brands.

•Watch before you increase your ad spend again.

Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Metrics That Mislead Ecommerce Brands

Thu, 10 Jul 2025 01:06:38 +0000

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.

If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.

📈 Key topics covered:

•Why high conversion rates can signal stagnation,
•The truth about blended ROAS and SEO dominance,
•Facebook Ads’ 1-day view trap,
•How bad bounce rate data can fool you,
•Why chasing high ROAS can hurt your bottom line

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Will Your Product Sell? How to Validate & Spot a Scalable Winner

Thu, 03 Jul 2025 05:50:44 +0000

Most ecommerce brands fail because the product was never right to begin with.

In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:

What’s the best way to validate a new product idea?
How do you know if it has the potential to scale — before going all-in?

You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit

Thu, 26 Jun 2025 00:36:00 +0000

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?

In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:

What advantage do we have as small business owners to compete with big-budget brands on ads?

What’s the biggest trap when taking on wholesale as a channel?

How do you maximise overall profit across the business?

If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.

🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners' Questions Part 3

Thu, 12 Jun 2025 07:04:04 +0000

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:

Should you build a brand you're passionate about — or go where the gap is?

What should you do if you're bleeding money every day?

What are the biggest mistakes founders make when trying to scale?

This one’s about cutting through the noise. No theory — just honest answers from the trenches.

📉 If you’re stuck in the early grind...
🧠 Or unsure what to fix next...
This might be the turning point.

🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Part 2

Thu, 05 Jun 2025 06:16:31 +0000

In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:

1. Why stick to one channel until it’s maxed out?,

2. What should you do when you’ve got too much stock to shift?,

3. How would we build a large email list before launch?,

This is one of those episodes where the answers could save you months of wasted time and thousands in ad spend.

🎯 If you're building or scaling a DTC brand, this one’s for you.
🎓 Bonus: Get the free number sheet and training workshop at HammersleyBrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Part 1

Thu, 29 May 2025 22:14:02 +0000

Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.

💬 "How much should I spend on ads?"

We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.

💬 "Who should I hire first when I want to scale beyond myself?"
Most brands get this wrong. We’ll show you what actually unlocks momentum.

💬 "Should I use a .com or a local domain?"
Yes — this one still matters. And no, the answer isn’t what most people think.

If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.

🔔 Hit play to unlock clarity on your next moves.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The 3 Things That Accelerate Profit Velocity

Thu, 22 May 2025 07:12:27 +0000

Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.

In this episode, Mark and Ian unpack:

•Why spending more can actually reduce your risk,
•The surprising trade-off between ROAS and growth rate,
•How to find your optimal spend level based on contribution margin,
•Why most brands ignore customer lifetime value decay curves,
•How a 5% margin shift or small upsell can double your growth speed,

📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.

💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Truth About Ecommerce Email: Why You’re Leaving Money on the Table

Wed, 14 May 2025 05:42:19 +0000

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.

In this episode, Mark and Ian break down:

• Why most brands under-capture emails (and how to fix it fast)
• The real job of email (hint: it’s not just retention)
• How to time your emails around buying mode and conversion peaks
• Why eventing matters more than clever copy
• How often you should email (and why most brands email far too little)

Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and more — including how some get 20%+ email capture rates and make it work like a new customer sales engine.

🎯 If your email feels like a background task — watch this episode now.

—————————————————————————————————————

🎁 Bonus for This Week: Free Live Workshop with Ian
Ian’s running a free workshop on The 6 Dominoes of an Ecommerce Sale — it’s happening this week.

Save your seat here 👉 https://book.hammersleybrothers.com/6-dominoes-free-workshop

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Best Ecommerce Websites Right Now (And What They Get Perfectly Right)

Thu, 01 May 2025 04:41:54 +0000

What makes an ecommerce website truly work — and why do some brands dominate while others flop?

In this episode, Mark and Ian dive deep into:

• The ecommerce websites we keep coming back to and why
• How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks
• How weather, seasonality, and agility separate winning brands from slow, outdated ones
• Why your website must match your customer's emotional need (problem-solving vs. desirability plays)
• The real hidden reasons some ecommerce brands scale to $10M+ fast

Perfect if you’re running an ecommerce brand, managing UX, or planning your next big store upgrade.

👉 Plus: You’ll hear quick critiques of sites like Dusk, Merry People, Healthspan, Buddy & Lola, Huel, Naked Wines, and more.

🎓 Learn how to adapt faster and grow smarter at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Only 3 Numbers You Need to Scale an Ecommerce Brand

Wed, 23 Apr 2025 23:39:45 +0000

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.

You’ll learn:

•How to predict monthly revenue in real-time (not after it’s too late)

•Why your overall ROAS is the single most important number for profitability

•How to calculate new customer ROAS and use it to scale without overspending

•Why hitting targets often still feels disappointing — and how to fix that mindset

Plus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business.

Learn more at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

How to Survive (and Win) in the Chaos: Tariffs, Weather, and the New eCommerce Reality

Thu, 17 Apr 2025 03:59:39 +0000

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.

In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.

You’ll learn:

Why knowing your numbers sheet is the only thing that saves you
How to handle sudden market disruptions — like a 145% tariff overnight
When to cut spend vs. hold your ground in paid ads
How AI and trade wars are colliding to reshape eCommerce
Real-world lessons from brands who failed (and succeeded) under pressure

This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Cutting Through The BS - AI and Ecommerce

Thu, 03 Apr 2025 06:35:40 +0000

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Part 2

Thu, 27 Mar 2025 05:39:19 +0000

In this podcast, we dig into the second part of listeners questions. How to get past 5 million. How to raise finance and when. How Meta creative is changing. Plus more questions and answers.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions March 2025

Thu, 20 Mar 2025 06:47:11 +0000

In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.

📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Biggest Misconception in Ecommerce

Thu, 13 Mar 2025 22:19:57 +0000

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake.

Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Heaven vs. Hell: The Secret to Selling More on Your Ecom Store

Thu, 06 Mar 2025 05:10:34 +0000

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way.

We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take action.

📢 PLUS: This episode leads into our exclusive paid workshop next week, where we’ll show you how to test & refine your store’s positioning for maximum sales. Sign up HERE — https://book.hammersleybrothers.com/hb-positioning-workshop/ spots are limited!

🎧 Listen now and discover the secret to higher sales!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

Thu, 27 Feb 2025 03:48:10 +0000

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t!

Discover:

• Why looking too much at stats will drive you crazy

• What to do daily, weekly, monthly, and quarterly to ensure your growth

• How do you know you are on track when the numbers don't move as fast as you want and need to

This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)

Thu, 20 Feb 2025 06:04:45 +0000

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth.

What You'll Learn:

• How to reduce costs and streamline operations
• The biggest factors making your finances slow and unresponsive
• Simple tweaks to stay agile & competitive in today’s market

Plus, we have an exclusive workshop next week to help you take action.

Grab your ticket here: https://book.hammersleybrothers.com/basket-to-order-workshop/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Your Bounce Rate Sucks & Why It's Not Important

Thu, 06 Feb 2025 03:22:25 +0000

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Business Design

Thu, 30 Jan 2025 04:30:21 +0000

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.

🚀 Free Workshop Next Week! 🚀
We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Add To Cart Rate: Does It Still Matter?

Thu, 23 Jan 2025 04:59:54 +0000

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full).

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Predictions For 2025

Sat, 11 Jan 2025 05:41:17 +0000

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: The Profit Velocity KPI

Thu, 19 Dec 2024 04:56:15 +0000

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Podcast

Fri, 13 Dec 2024 05:32:47 +0000

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Black Friday Debrief

Thu, 05 Dec 2024 04:41:29 +0000

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten.

Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Powerful Split Tests Part 3

Fri, 29 Nov 2024 00:49:23 +0000

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Best Split Tests Continued

Fri, 22 Nov 2024 19:45:01 +0000

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Most Amazing Split Tests Results We've Ever Seen

Thu, 14 Nov 2024 05:26:28 +0000

This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Early Black Friday Trading Update

Thu, 07 Nov 2024 05:37:41 +0000

This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results?

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Stop Split Testing?

Fri, 25 Oct 2024 06:05:17 +0000

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: What Ecommerce Sites To Copy

Fri, 18 Oct 2024 01:11:22 +0000

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid. How to tell if they know what they are doing and how to do better.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Hammersley Brothers Ecommerce Model

Thu, 10 Oct 2024 07:22:12 +0000

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: SMS Ecommerce Secrets

Thu, 26 Sep 2024 18:43:32 +0000

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Get Ready For Black Friday 2024

Thu, 19 Sep 2024 07:08:19 +0000

Everything you need to know to have a successful Black Friday and Holiday Season in 2024

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Profitable Products

Thu, 12 Sep 2024 00:09:20 +0000

This week, we dive into a profitable product mix for ecommerce. Looking at recruitment products, back-end products, and how to choose the right products for the right market.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce New Trends

Wed, 04 Sep 2024 16:32:28 +0000

In this podcast, we look at the new trends in ecommerce that allow our sites to achieve exponential revenue and profit growth.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Why Ecommerce Has Fundamentally Changed

Thu, 29 Aug 2024 05:28:17 +0000

In this podcast, Ian and Mark talk about why ecommerce is the way it is today. How we got here and what that means for the future.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786\

Ecommerce: Simple Things Scale

Thu, 22 Aug 2024 22:20:14 +0000

The focus of today's podcast is how simple things scale. How we often see complexity as the answer and avoid the simple answers that can grow our ecommerce sites. I hope you enjoy the session as much as we did.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

How To Buy The Right Ecommerce Site

Fri, 16 Aug 2024 07:25:45 +0000

In this episode, Mark and Ian talk about the types of ecommerce businesses we like to invest in or own. What we look for and what we try to avoid. Enjoy!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Listeners Questions Podcast Part 2

Thu, 08 Aug 2024 15:02:06 +0000

Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Listeners Questions Podcast

Fri, 26 Jul 2024 01:12:26 +0000

This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Should I Sack My Ecommerce Team? Part 2

Fri, 19 Jul 2024 08:16:55 +0000

This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Should I Sack My Ecommerce Team?

Thu, 11 Jul 2024 06:06:45 +0000

In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

The Hunt For The Ultimate Ecom Benchmark

Thu, 04 Jul 2024 06:37:30 +0000

In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Get Rid Of Your Advertising Budget

Thu, 27 Jun 2024 04:53:38 +0000

In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistake

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Behind the Brand: Unpacking Grenade’s Online Strategy

Thu, 20 Jun 2024 17:19:23 +0000

Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome consumer brand online.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Maximising Your Ecommerce Engine

Thu, 13 Jun 2024 15:27:51 +0000

In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce Profits

Fri, 31 May 2024 07:22:06 +0000

In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Is Your Ecommerce Agency Any Good?

Fri, 24 May 2024 01:05:41 +0000

In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ecommerce: Facebook Ads Or Google Ads?

Tue, 14 May 2024 23:54:04 +0000

In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce Success Stories

Fri, 10 May 2024 07:19:28 +0000

This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -https://www.facebook.com/groups/924567391291786

Ecommerce: What To Do When Sales Stall

Wed, 01 May 2024 21:45:30 +0000

This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Bonus - Interesting Thoughts On International Expansion

Sat, 27 Apr 2024 06:43:19 +0000

We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Getting The Ecommerce Basics Right

Fri, 26 Apr 2024 01:02:46 +0000

In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss. They cover the true cost of these mistakes and the fascination of the new 'shiny thing'.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Chloë Thomas Interview

Fri, 19 Apr 2024 06:24:55 +0000

Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

The Dominos of Selling High Value Products

Thu, 11 Apr 2024 01:40:53 +0000

This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Gift Shop Ecommerce to 20 Million

Wed, 03 Apr 2024 23:40:45 +0000

In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Scaling Women’s Clothing Sales To 10M

Thu, 28 Mar 2024 03:19:50 +0000

In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce Case Study: Cosmetics

Thu, 21 Mar 2024 06:22:08 +0000

This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Using The Dominos To 70 Million

Thu, 14 Mar 2024 05:09:31 +0000

In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

The 6th Domino Of An Ecommerce Sale

Wed, 06 Mar 2024 05:43:58 +0000

This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'. This covers offer architecture, scarcity and strategies on moving the 'almost buyer' to actual buyer. Enjoy!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

The 5th Domino: Trust & Credibility

Wed, 28 Feb 2024 03:59:26 +0000

In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility. Understand what you need to add to move forward and resonate with the buyer.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

3rd Domino Of Ecommerce: The Job To Be Done

Wed, 14 Feb 2024 16:26:08 +0000

In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: The 2nd Domino Of Ecommerce

Wed, 07 Feb 2024 03:16:23 +0000

This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: 1st Domino The Busy Restaurant Test

Wed, 31 Jan 2024 12:20:49 +0000

In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts covering all the dominoes of an ecommerce sale.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Finding Your Next Big Thing

Tue, 23 Jan 2024 16:36:52 +0000

This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they are currently working on and take you step by step though how to find the next lever to pull.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Ecommerce Email For First Time Customers

Wed, 17 Jan 2024 05:05:18 +0000

In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers from email marketing.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Facebook Ads Finally Unlocked

Tue, 19 Dec 2023 21:04:48 +0000

In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for any ecommerce site.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Ecommerce Predictions for 2024

Thu, 07 Dec 2023 01:54:37 +0000

In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: Listener’s Questions

Fri, 24 Nov 2023 00:30:55 +0000

This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

Ecommerce: The 10,000 Foot View

Fri, 17 Nov 2023 02:05:01 +0000

This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy!

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

E-commerce: Must Do Monthly Ecommerce

Fri, 10 Nov 2023 02:56:27 +0000

This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this simple monthly process.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

E-commerce: Superstar Weekly Ecommerce Checks

Thu, 02 Nov 2023 07:01:49 +0000

This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure you are flying over and above your targets.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -
https://www.facebook.com/groups/924567391291786

E-commerce: What To Look At Daily On An Ecommerce Site

Thu, 26 Oct 2023 01:54:31 +0000

This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily for the best results.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

E-commerce: Black Friday Is Different In 2023

Thu, 19 Oct 2023 01:19:09 +0000

In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important promotion.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786