Do You Follow?: A Podcast on Social Media Marketing

#56: Is Instagram the best way to buy a house?

Thu, 03 Sep 2020 19:49:00 +0000

This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times.

Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn!

>> Do you follow everyone we mention in this episode?

@jerryseinfeld
@cheapoldhouses
@sirroberttakespics
@jovemeyer
@solidstarts
Renee Strauss, WEDAWAYS
Adil Syed, Rippling
Charlotte Palermino, Dieux Skin

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.

>> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

#55: How do you build and maintain your network when you can’t do it in person?... Plus how can I monetize my unique skill site as a supplemental reve...

Fri, 28 Aug 2020 14:14:00 +0000

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream.

>> Do you follow everyone we mention in this episode? @lunchclubai @withmedley @bumblebizz @girlboss @createcultivate @masterclass

>> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

Thu, 20 Aug 2020 18:23:00 +0000

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends at Dash Hudson.

Plus, we help edtech non-profit @dreamwakers_ with ideas for how to plan a fundraiser event that will be online for the first time—that doesn't skimp on entertainment or revenue generated.

>> Do you follow everyone we mention in this episode? @harlemacademy @dressforsuccess @itcosmetics @jamiekernlima @weworewhat @riverfundny

#53: Where should I build and cultivate an online community for my business?

Thu, 13 Aug 2020 16:15:00 +0000

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly.

"Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more.

Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*!

#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

Thu, 06 Aug 2020 10:00:00 +0000

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe!

If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-platform growth.

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!

#51: What social platforms are sparking the most joy in quarantine?

Fri, 15 May 2020 16:00:00 +0000

We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting through the Internet (spoiler alert: lots of TikTok time), plus they discuss the quarantine age old question: Zoom vs. Google Hangouts (or other video meeting platforms), and why?

This week they're crowdsourcing: Where can you get the cutest tie dye sweat suits that every influencer is wearing?

Do you follow everyone we talk about in this episode?:

@tracyandersonmethod @coterie @jes_crizzz @heyheyitskatiek
@influencersinthewild @taylorlorenz @chicks

#50: How are influencers changing their content strategies in COVID-19 times?

Fri, 01 May 2020 17:20:00 +0000

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted?

Do you follow everyone we talk about in this episode?:

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

Fri, 10 Apr 2020 12:00:00 +0000

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool.

We discuss topics like:

The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now.
The KPIs should brands should be focused on right now.
Emerging platforms that are gaining audiences like Messenger Kids, Houseparty and of course, TikTok.

Do you follow everyone we talk about in this episode?:

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

Fri, 10 Apr 2020 01:06:00 +0000

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.

We discussed topics like:

What should brands and retailers do who are feeling the effects of COVID-19 on their sales?
How can offline retailers quickly pivot to online shopping?

Plus, we share some examples of social accounts that are standing out during this uncertain time, like:

>> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

Fri, 07 Feb 2020 15:45:00 +0000

The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between.

Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar.

>> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking

>> Do you want us grade your social media, or do you have a question you want us to answer (anonymously if you want!) about social or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver!

#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

Fri, 31 Jan 2020 11:00:00 +0000

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget.

Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix.

>> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here.

>> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa

>> Want us to grade your 'gram? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.

#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

Fri, 17 Jan 2020 22:30:00 +0000

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura).

>> Do you follow the accounts from this episode?
@gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino

>> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

#44: Isadora Sales (@isadoruh), Social at Everlane

Sun, 05 Jan 2020 04:58:00 +0000

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar.

>> Do you follow all of the accounts mentioned in this week's episode?:

@isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswashollywood @thiswasfashion @sweetheart_couple

#43: Are brands now sponsoring your DMs? Plus... Away’s interesting choice to internally communicate via public Slack channels.

Fri, 13 Dec 2019 20:17:00 +0000

Lots to discuss on this week's episode, including:

Are brands starting to slide into your DMs with #ads?
In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack channels (vs. email/private messages).
We're doing a year in review of @jdalfeen and @racheljosilver: which of our Instagram posts performed the best and why?

>> Do you follow everyone we talk about in this episode?

@karaswisher @profgalloway @away @puremichigan @alexwolf #wedinguatemala

>> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

#42: How do I get an influencer to respond to my offer to give them a free product or service?

Tue, 10 Dec 2019 19:56:00 +0000

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short.

Plus we're dishing on the recent FTC changes that are no longer requiring influencers to explicitly say #ad in their content. For real!

>> Do you follow all of the accounts we talk about in the episode?

@chewy @buybuybaby @7amenfant @sweetgreen @kindredbravely @harperwilde @target @stitchfix @graceatwood @somethingnavy @lovelybride @theclearcut @passengershaming

#41: How do I plan and execute a successful social media takeover?

Thu, 21 Nov 2019 21:55:00 +0000

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both accounts gain followers as well as one-way takeovers).

We're also ~hotly~ debating Disney+, talking about how Love Stories TV was in the @nytimes (read the article here) and we even came up with a new game: Grade the 'Gram, where we pick an account and give them a schooling based on their overall feed.

>> Do you follow all of the accounts we talk about in the episode?

@heymamaco @disney @the_fit_doula @overheardnewyork @tfln @goetzam

#40: How do I effectively manage my Instagram DM inbox?

Fri, 08 Nov 2019 11:00:00 +0000

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who are sending and receiving hundreds of DMs on a daily basis from influencers? We share some ideas for making the DM inbox a little less chaotic...

Plus, we're riffing on all of these @renttherunway subscription copycats that are popping up from brands like @vince and @bloomingdales.

>> Do you follow everyone we talk about on this episode?:

@kimkardashian @mariahcarey @dakotajohnson @stylecollective @savvybing @sixvegansisters @jenniferaniston @cheesebythenumbers @medtronicdiabetes @thereellove @durangrurang @starterpacks_only @heatherkmcmahan

>> Want us to audit your Instagram? Have a specific question about social or influencer marketing for your company or business? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver with your question (we'll keep you anonymous if you want)!

#39: Everything we learned at Dash Hudson’s Savvy: Visual Marketing Summit!

Fri, 18 Oct 2019 21:55:00 +0000

We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31, so we were over the moon when he asked us to host their inaugural conference!

We were in the room with some of the BEST minds in social, influencer and digital marketing: brands like @revolve, @girlboss, @outdoorvoices, @renttherunway, @theouai, @lobosworth's @lovewellness and SO MUCH more.

We summarized some of the best takeaways from the conference, like why you don't need to always reinvent the wheel all the time with content franchises (spoiler alert: people will still like your post when they see that feel-good meme in their feed a month later), how to convince your higher-ups to get you that video marketing budget and other juicy learnings you just have to listen to.

Thanks to our fam at Dash Hudson for having us, and we can't wait to do it again!

>>> Do you run social marketing for your brand or business and need help? We're taking new questions for this season of DYF! Submit them to us by DMing @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com.

#38: Are no-frills standalone accounts the new way to shop on Instagram?

Fri, 11 Oct 2019 18:55:00 +0000

This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event).

Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping that post only ecommerce images. If you've heard of @things.i.bought.and.liked, that's where we first saw the trend. Now @theskinnyconfidential is getting into the mix with @and.the.skinny.was.like so we're officially calling this a social media ~trend~.

>> Do you follow the accounts we talk about on this episode?

@boardandtableco @things.i.bought.and.liked @theskinnyconfidential @and.the.skinny.was.like @thing.rjs.likes @renttherunway_reviews @thingtesting @mariahklyons @personalpractice @weworewhat @rickeysisters @ecruz_n @maxbartick

>> Have a question about social and influencer marketing for us? Or want us to do an Instagram audit of your brand or company's account? DM @jdalfeen and @racheljosilver or email us at doyoufollowpodcast@gmail.com and let us know if you want to be kept anonymous or not!

#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

Tue, 17 Sep 2019 16:18:00 +0000

We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies.

Plus we're deconstructing the brief history of Instagram influencer @carolinecalloway who's ex-BFF outed her as a fraud. (If you have no idea what we're talking about, here's The Cut essay that prompted it).

>> Do you follow everyone we talked about on this week’s episode?
@carolinecalloway
@jongraz
@onepeloton
@kayla_itsines

>> Have a question on social media and influencer marketing? We want to feature your question on a future episode! Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and tell us if you want to be anonymous or not!

#36: WTF is TikTok?... Plus, should babies be on social media?

Thu, 12 Sep 2019 18:22:00 +0000

Rachel had a baby and he is the CUTEST! But will she share him on social media?! We discuss why or why not parents share their babies on social media.

Plus we're talking about TikTok (formerly Musical.ly)—aka the social media video app that every 13-year-old you know is obsessed with.

>> Do you follow the accounts we talk about in this episode?:

@primarydotcom
@happiest_baby
@babyshusher
@artemer
@lizzobeeating

Plus, follow our favorite TikTok-ers:
@itskayleighharrington
@kaileyelisemann

>> Have a social media marketing question? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!

#35: Instagram likes are disappearing! What does that mean for my business? Plus, Taylor Juarez of Ladybird Studios shares sales and marketing tactics...

Tue, 02 Jul 2019 21:31:00 +0000

We're back from a long winter's nap with a deep dive into the YouTube scandal that went mainstream earlier this spring — oh yeah, we're talking about the BFF breakup over gummy vitamins between Tati Westbrook aka @glamlifeguru and @jamescharles!

We also get into the recent news that public Instagram likes will be — gasp! — disappearing, and what it means for your business. Plus, we sit down with Taylor Juarez of Ladybird Studios and tackled sales strategies and tactics *every* small business owner needs to hear.

>> Do you follow the accounts we talk about in this episode?:

@ladybirdstudios
@glamlifeguru
@jamescharles
@birthsmarter
@lindsilanestyle
@bennydrama7
@thingsiboughtandliked

>> Have a social media marketing question? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!

#34: How do I develop a voice for a user-generated content platform?

Sat, 26 Jan 2019 04:00:00 +0000

We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view?

>> Do you follow the accounts we talk about in this episode?:

@tropicals
@melissahoylehair
@martocabeachgarden
@orenjous
@airbnb

>> Have a social media marketing question? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

>> This episode is brought to you by Hungryroot: fresh, clean-ingredient foods that make it easy to eat healthy. Get $25 off your first two deliveries when you visit hungryroot.com/follow.

>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!

#33: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!

Fri, 18 Jan 2019 12:00:00 +0000

We are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Customer Experience at Hungryroot: *the* @molliechen!

This week's question comes from a listener who manages the Instagram account for a coffee and ice cream shop in Washington, DC. Their followers are consistently growing, but post engagement is declining. How can they increase post engagement AND continue to gain followers?

And of course we play our usual games: Saved By The 'Gram, Instagram Roulette, and Do You Follow?

>> Do you follow everyone we mention in this episode?:

@molliechen
@hungryroot
@poshpartygal
@hitchedwithahashtag
@karinalemkeweddings
@drinkramona
@butlikemaybe
@bonappetit
@lallimusic

>> This episode is brought to you by Hungryroot, fresh, clean-ingredient foods that make it easy to eat healthy. Get $25 off two deliveries when you visit hungryroot.com/follow.

>> Have a social media marketing question? Want us to audit your brand's account (anonymously or not!)? Email us at doyoufollowpodcast@gmail.com and DM us @jdalfeen and @racheljosilver.

>> Subscribe to our other podcast, Love Stories Radio, where we answer real wedding questions!

#32: Which type of question format gets the most engagement on Instagram Stories?

Fri, 21 Sep 2018 16:00:00 +0000

On this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background?

Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games.

>> Do you follow everyone we mention in this episode?:

@crazyrichasians
@the12ishstyle
@michelle_editor
@sarablakely
@spanx
@cmcoving
@shecanshedid
@girlswithgluten
@itsjennarennert
@travelandleisure

>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.

#31: How do I get more comments on Instagram...without looking thirsty?

Tue, 11 Sep 2018 00:00:00 +0000

YOU GUYS. The CEO and co-founder of our all-time favorite social media analytics tool is our special guest on the pod this week: Thomas Rankin (@thxxmxxs) of Dash Hudson (@dashhudson)! If you're a longtime listener, you know we talk about our deep love of this tool on just about every episode and how it's helped us as marketers to get actionable insights on Instagram so that we can create better content that performs for the brands we work with!

And as if we couldn't love them more, they're giving DYF listeners a FREE custom insights report for your brand! Just go to dashhudson.com/doyoufollow to get yours.

#30: Which type of question format gets more engagement on Instagram Stories?

Fri, 24 Aug 2018 16:00:00 +0000

Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games.

>> Do you follow everyone we mention in this episode?:

@crazyrichasians
@the12ishstyle
@michelle_editor
@sarablakely
@spanx
@cmcoving
@shecanshedid
@girlswithgluten
@itsjennarennert
@travelandleisure
@loho_bride
@maxbartick

>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.

#29: How do I track top of funnel influencer marketing?

Fri, 17 Aug 2018 16:00:00 +0000

We're recording this episode from iconic The Plaza Hotel in New York City! And on this episode, we're breaking down the metrics you should be tracking for top of funnel influencer marketing.

>> Do you follow the people we mention in this episode?:

@thehandyj
@hinge
@theleague
@ringconcierge
@theclearcut
@ps.snacks
@erinliveswhole
@gypsytan
#ltkhome
@theinside
@repeatroses
#mukbang
@euvonia

>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.

>> Got a question for the pod, or want us to Social Media Doctor your brand's account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver.

#28: How do I start & make a content franchise successful on Instagram?

Fri, 10 Aug 2018 16:00:00 +0000

We have a second-time special guest on the pod this week: social media consultant @arbro! We’re talking about the controversy over @kyliejenner’s self-made billionaire status, plus we answer a question from Philly-based yoga teacher @_krystajones who wants to know how to get people to know about and participate in her #MakeMondaysGreatAgain Instagram series.

>> Do you follow everyone we mentioned in this episode?:
@arbro
@kyliejenner
@_krystajones
@theskinnyconfidential
@fertilegirl
@jamiekernlima
@amand12j
@floyddetroit
@thefeistyyogi
@itscalledbalance

>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.

#27: What are the best tactics for email acquisition & Instagram follower growth?

Fri, 03 Aug 2018 16:00:00 +0000

We answer a question from a listener at a major beauty brand asking about the scrappiest but most effective tactics for growing email list size and Instagram followers.

>> Do you follow everyone we mentioned in this episode?:

@johannaoritzofficial
@voguehousenewyork
@sarahpotempa
@thebeachwaver
@thegoatagency

>> Join our Slack channel to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to get the link to join.

#26: My content is going viral, but it’s not necessarily reaching the right customer. What should I do?

Fri, 27 Jul 2018 23:21:00 +0000

This week we're answering a question from design studio & furniture brand, @durodeco: Should I keep creating content that gets high engagement if it's not necessarily reaching the right customer? We LOVE this question and we share our tried-and-true tips on how to do it so it doesn't cheapen your brand.

>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.

P.S. We're throwing it back to our OG episodes and combining the A + B side of the pod so we're more efficient. DM us and let us know what ya think—if you love it, we'll keep doing it, if you hate it, we'll change it up!

#25B: A finance brand that’s actually doing Instagram right, why @willsmith is the next @oprah... and other important news this week in sosh med.

Fri, 13 Jul 2018 13:31:00 +0000

It's a power episode today so we're just playing GAMES! We're talking about finance brands that are actually *COOL* on social (it can be done, people). Plus, @willsmith is taking over the Internet, and we discover the cutest baby on Instagram you need to follow.

>> Do you follow everyone we mentioned in this episode?

#nymagweddings
@sweetpistachionyc
@stacekaps
@morgan.stanley
@hellodigit
@popinanyc
@waymark
@do_bird
@elsielarson
@hrmeghanmarklevideos
@feenpizza
@enews
@willsmith

#25A: What happened to Snapchat? Should I still be using it for my brand?

Fri, 13 Jul 2018 13:21:00 +0000

On the A-side we're discussing Snapchat. Did Instagram Stories totally kill it, or is it still a viable platform for content creators? @jdalfeen polled her followers to find out how people & brands are using it.

Plus, we do another "Social Media Doctor" session for LA-based designer @helena_quinn!

>> Do you follow everyone we mentioned in this episode?

@kevin
@karaswisher
@helena_quinn
@andrearacey

>> Subscribe to our podcast for @lovestoriestv on wedding questions, Since You Asked...

#24B: How to send Instagram DMs from your DESKTOP, Twitter threads are really confusing... and other important news this week in sosh med.

Fri, 22 Jun 2018 11:48:00 +0000

It's the B-side and we're going IN on a confusing Twitter thread issue @racheljosilver recently uncovered. Plus, we share a lifechanging free tool for sending Instagram DMs from your DESKTOP (your poor thumbs will thank you—thanks for the find, @vnesschelle). And we play a *new* game: Shameless 'Gram!

>> Do you follow everyone we mention in this episode?:

@meshlakhani
@benedictevans
twitch.tv
@inthedez
@edeneats
@dave_woodland
@mrpurplenyc
@infatuation_london
@jingfongny
@glowbar
@lydiahirt
@samfonts
@awestruck
@valbar_

>> Please SUBSCRIBE, RATE + REVIEW us in iTunes so more people can find our podcast!

>> Listen to our other pod for @lovestoriestv, Since You Asked... A Podcast On Your Wedding Questions

#24A: How should I calculate engagement rates for microinfluencers?

Fri, 22 Jun 2018 11:37:00 +0000

On the A-side, we're answering a question from a listener who wants to know best practices on tracking engagement rates for microinfluencers. (AND we're giving you a FREE engagement rate calculator Google Sheet!)

Plus, we're debunking some common Instagram myths (turning your account to a Business profile will NOT make you lose followers/engagement)... and we're giving some hot takes on IG conspiracy theories.

>> Do you follow everyone we mention in this episode?:

@mamaandtata
@molliechen
@somethingnavy
@marianna_hewitt
@littlelongdistance
@caseynewton

>> Send us YOUR social media marketing question and we'll feature it on a future episode. Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver.

>> Make sure you SUBSCRIBE, REVIEW + RATE us in iTunes so more people can find our podcast!

>> Check out our other podcast for @lovestoriestv, Since You Asked... A Podcast On Your Wedding Questions

#23B: How to use Instagram to plan your next vacation... and other important news this week in sosh med.

Fri, 08 Jun 2018 16:05:00 +0000

It's the TRAVEL episode! @jdalfeen is back from her Greece vacation—and the pod is back from spring break. So on the B-side, we're discussing the best hacks for using social media to plan your next trip.

Plus, we have a special travel-themed "Do You Follow?" with some accounts you should definitely be following for all your wanderlust inspo.

>> Do you follow everyone in this episode?:
@spokeandweal
@scottscheapflights
@chase
@kayleighharrington
@angelcaride
@airbnb
@gracehotels
@molliechen
@jetsetterdotcom
@andnorth
@foursquare
@inspiredbyiceland
@lacroixwater
@ca_avocados
@oiavineyart
@dametraveler
@fsmiami

>> Have a question on social media, content, or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on the next episode!

#23A: Our first-ever LIVE Instagram audit session!

Fri, 08 Jun 2018 16:00:00 +0000

We are BACK from spring break and better than ever! On this week's episode, we do our first-ever "Social Media Doctor" session and do a live audit of @thumbscookies Instagram—a small business outside of Minneapolis, MN, making and selling miniature butter cookies! You won't want to miss the tips on how to strategize for the feed vs. Stories.

Plus, we answer a question from a listener on what you should put on your website and social at pre-launch—but knowing that you'll have guaranteed PR before your product launches.

>> Need an Instagram overhaul? Want to be featured in the next "Social Media Doctor" session? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and tell us your #1 concern.

>> Have a social media, content, or influencer marketing question? Email or DM us and we'll feature it on the next episode. Don't forget to tell us if you want to be anonymous!

>> P.S. Do you follow everyone we mentioned in the episode?

@hellobiddyco
@thumbscookies
@glowbar

#22B: How much Insta celebs get paid, best practices from Instagram HQ execs... and other important news this week in sosh med.

Fri, 27 Apr 2018 16:05:00 +0000

On the B-side, we're sharing everything @jdalfeen learned from a recent workshop at Instagram HQ for publishers (you'll want to listen to these insider tips: like why bespoke hashtags are only going to become more important for engagement and follower growth).

Plus, we talk about how much @bellathorne (and other Insta celebs) get paid for Instagram #sponcon—and what it means for brands.

We play our usual games (like Saved By the 'Gram and Do You Follow?), and we fangirl over our longtime colleague and friend @vnesschelle on her Baltimore wedding to @airconway!

>> Got a social media question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver.

>> Subscribe & listen to our other podcast on weddings, Since You Asked...!

#22A: How do I buy another Instagram account?

Fri, 27 Apr 2018 16:00:00 +0000

On the A-side of this week’s episode we’re deep diving into the tricky topic of buying Instagram accounts: why brands and influencers do it (and how to actually do it), how often it’s happening, and what’s the difference between buying followers and buying an account?

Plus, we discuss the magic behind viral posts that get crazy engagement—and how to capitalize on them if you’re a brand.

>> Got a social media question for us? Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

>> Subscribe to our other podcast for @lovestoriestv, Since You Asked... A Podcast on Your Wedding Questions.

#21B: When celebrity #sponcon misses the mark... and other important news this week in sosh med.

Fri, 20 Apr 2018 16:00:00 +0000

On the B-side, we're talking about the lazy clickbait-y behavior of digital publishers on Khloe Kardashian's baby name reveal, Kanye West is back on Twitter and we're very divided on his emo tweets, and we analyze a recent celebrity #sponcon we just are not here for.

>> Do you follow everyone we mention in this episode?:

@nexxusnysalon @itsmeleighton @allwritebyme @jvn @renttherunway @lulufrost @mimibanks @lewismillerdesign @girlwithnojob

>> Got a social media question or comment for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver.

>> Subscribe & listen to our other podcast on weddings, Since You Asked...!

#21A: How do I create a scalable social strategy for a new service that’s only in one location?

Fri, 20 Apr 2018 16:00:00 +0000

This week on the A-side we dig into local marketing tactics and tackle a question from a listener who's asking how to grow social reach for a service-based brand that's currently only in New York City. Plus, in light of #POPSUGARgate (if you have no idea what we're talking about, read this), we do a mini deep dive into rewardStyle, one of the top affiliate marketing platforms for influencers.

>> Do you follow everyone we mentioned in this episode?:

@venzedit @liketoknow.it @popsugar

>> Got a question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode.

>> Subscribe & listen to our *other* podcast on weddings, Since You Asked...!

#20B: Instagram privacy confusion, the Walmart Yodel Kid... and other important news this week in sosh med.

Fri, 13 Apr 2018 16:05:00 +0000

This week we talk about how Instagram's change in API is affecting a slew of third party Instagram apps, plus we discuss the peak meme status of the Walmart Yodel Kid. And as usual, we play our Saved By the 'Gram and Do You Follow games.

>> Do you follow all the amazing accounts we mention in this week's episode?:

@graceatwood
@lilhankwilliams
@liketoknowit
@flowerboyproject
@jessicankane
@catanacomics
@ifanchen
@sugarfishbynozawa
@butlikemaybe
@hinge
@harryb
@greenweddingshoes
@clairezinnecker
@hayleypaige
@venusetfleur
@alyssabrieloff

#20A: How do I use social media for employer branding?

Fri, 13 Apr 2018 16:00:00 +0000

This week we answer a question from a listener who works in HR for a fitness company and wants to know how to recruit new talent via social media. Plus, we share our favorite resources (besides ours, of course) for news about social media, digital marketing, and brand.

>> Do you follow the people and brands we mention in this week's episode?:

@revolve
@lovestoriestv
@birchbox
@glossier
@bragro
@dollarshaveclub
@venmo
@airbnb
@garyvee
@laurengoldstein
@awilkiswilson
@katiawb
@recode
@karaswisher
@stitchfix
@tubefilter
@rebecca jarvis
@julssolomon
@obviously
@dashhudson
@whoweekly
@marianna_hewitt
@theskinnyconfidential

#19B: Is YouTube or Facebook winning the video battle?... and other important news this week in sosh med.

Fri, 23 Mar 2018 16:05:00 +0000

With everyone in media freaking out about Facebook's ever-changing algorithm, this week on the B-side we're discussing YouTube and how more publishers, influencers, and eventually brands are starting to pay more attention to the original video platform.

We play our usual games plus a special version of "Do You Follow?" called "Do YouTube?" where we share our favorite YouTube channels and why you should subscribe.

>> Here's a list of everyone's Instagram (and YouTube channels!) we mention in the episode:

@emofly /
@houseofhighlights /
@leandramcohen /
@manrepeller /
@garypeppergirl /
@bleacherreport /
@thomaspardee /
@risingtidesociety /
@melanieophoto /
@nastygal /
@girlboss /
@sophiaamoruso /
@forever21 /
@love_amika /
Hot Ones on YouTube /
American Ninja Warrior on YouTube /
Love Stories TV on YouTube /
Alexandrea Garza on YouTube /
Jenn Im on YouTube /
Song of Style on YouTube /
Tone It Up on YouTube /
Tara Stiles on YouTube /
Yoga with Adriene on YouTube /
Tess Christine on YouTube /
The Ellen Show on YouTube /
The Tonight Show with Jimmy Fallon on YouTube

#19A: When your brand is a person, can you ever introduce other personalities?

Fri, 23 Mar 2018 16:00:00 +0000

This week we answer a question from a listener who wants to know: When your brand is a prominent personality, is it ever OK to integrate other personalities into your content strategy?

Plus, we offer sound advice on how to tell whether you're "slutty" on Instagram (it's not what you think!).

>> Do you follow the people and brands we mention in this week's episode?:

@birchbox
@katiawb
@molliechen
@hayleybay
@loreleio
@deepica
@luciebfink
@reesewitherspoon
@draperjames
@darcymiller
@michellephan
@ipsy
@glossier
@garyvee
@somethingnavy
@lays
@evachen212

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Don't forget to RATE and REVIEW us on iTunes so more people can find our podcast!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.

#18B: Instagram crowdsourcing is the new Google... and other important news this week in sosh med.

Fri, 09 Mar 2018 17:05:00 +0000

This week, @racheljosilver declares that using the Internet to find product recommendations is soooo two-thousand-and-late after crowdsourcing her new dream pillow via Instagram.

Plus, @jdalfeen shares one of the smarter and more insightful campaigns she saw on social media on International Women's Day.

And we indulge in a double round of Saved by the 'Gram and Instagram Roulette, and our usual Do You Follow? game.

>> Here's a list of the people and brands we mention in this episode:

@michelle_editor
@cmcoving
@alyssainthecity
@dhiranmistry_
@dahdah.still
@leighcrandall
@merrillmoskal
@nameoflove
@overthemoon
@casper
@_____paradise________________

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#18A: What makes a good referral marketing program?

Fri, 09 Mar 2018 17:00:00 +0000

What are the best (and worst) referral programs—and why? We share the brands whose refer-a-friend marketing campaigns are winning our hearts (and dollars)... and the ones that are just straight up confusing.

Plus: We answer a question from a listener on best practices for top-of-funnel social video ads. Is Facebook or YouTube better for brand awareness, and how long should your video ad be? Do captions even matter?

>> Follow the people & brands we mention on the episode:

@thirdlove
@outdoorvoices
@birchbox
@mgemi
@blueapron
@glossier
@uber
@kayak
@dailyharvest
@renttherunway
@delta
@chase
@americanexpress

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.

#17B: Our thoughts on the Deciem controversy, Amy Schumer has a wedding video... and other important news this week in sosh med.

Fri, 02 Mar 2018 17:05:00 +0000

On the B-side of this week's episode, we did a simultaneous live recording on @jdalfeen's Instagram! We talk about the recent drama surrounding beauty brand @deciem's founder (read this @quartzy article HERE if you have no idea what we're talking about), and discuss whether it's ever detrimental as a brand to be *too* transparent. Plus, @amyschumer shared her wedding video on Instagram and we're all crying at our desks over her sweet vows.

We also play our usual games...but LIVE! Instagram Roulette, Saved by the 'Gram, and Do You Follow?!

>> Here's a list of the people and brands we mention in this episode:

@amyschumer
@jeffandmolliefilms
@deciem
@beautyblender
@glossier
@mannakadarcosmetics
@emilywweiss
@karaswisher
@recode
@cmcoving
@liketoknow.it
@boyswithplants
@ozarkmtnflowertruck
@heba_jay
@lauren_goldstein
@leahwyar
@dailyharvest
@cowshed
@tomford
@deepica
@otherlandco
@alphagail
@hayleybay
@bhphoto
@juliamurphree
@lovestoriestv
@lcchan
@barbeladesign
@findspark

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#17A: What’s the best way to find microinfluencers?

Fri, 02 Mar 2018 17:00:00 +0000

This week we tried something new and did a LIVE recording of the A-side of the podcast on @racheljosilver's Instagram! We answer a question from a brand targeting boaters/waterfront living on the best resources for finding microinfluencers. Plus we give advice on what a new brand's first Instagram post should be at launch.

>> Follow the people & brands we mention on the episode:

@kjp
@davey
@belleoftheball45
@namvo
@maidenhome
@apple
@collectiveretreats
@molliechen

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.

#16B: You can now screenshot Instagram Stories... and other important news this week in sosh med.

Fri, 23 Feb 2018 17:05:00 +0000

Episode 16 continues on the B-side with the two Jujus: @jdalfeen and @julia_casella (since @racheljosilver is in sunny FL this week!). @julia_casella (aka the first-ever @birchbox social intern) manages influencer marketing at @beautyblender—that magical pink sponge in every makeup bag.

We dish on Instagram's latest news that you'll soon be able to screenshot Stories (which will seriously cramp on sosh med stalking, but fear not—@julia_casella has a hack). Plus, we talk about fancy toothpastes, our favorite beauty influencers, and so much more.

>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@beautyblender
@jadeywadey180
@marianna_hewitt
@birchbox
@dashhudson
@obviously
@marianna_hewitt
@makeupbymario
@laurencaruso_
@petitestudionyc
@laneycrowell
@rachelista
@jilliandempsey
@violetgrey
@agentnateur
@themoment
@marvis_usa
@jvn
@queereye
@reformation

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#16A: Should I really be on every social platform?

Fri, 23 Feb 2018 17:00:00 +0000

We have a VERY special guest for this week's A-side episode: @julia_casella! She started as @jdalfeen's and @racheljosilver's intern at @birchbox... and basically never left. She's now on the global communications team at @beautyblender managing influencer marketing—and we're psyched to have her on the pod.

We're answering questions on: how to increase likes and comments, if you really need to be on every social platform, and what's the deal with long Instagram captions?

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@glossier
@howheasked
@deciem
@socialteesnyc
@garyvee

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#15B: Who you should follow on Twitter (it’s back, ICYMI)... and other important news this week in sosh med.

Fri, 16 Feb 2018 17:05:00 +0000

Twitter was gone for a second (pretty much once Snapchat entered our lives), but we think it's officially back—so on this week's B-side ep, we're talking about our favorite people to follow on the original 1:1 sosh med network! Such as:

@melgrilloaruz
@thedunndunn
@pardee
@theyearofelan
@rbicakes
@thecut
@scarletmckfever

Plus, we wax poetic on the new @champagnepapi "God's Plan" music video, @amyschumer's surprise wedding, and play our usual favorite B-side games like "Saved By the 'Gram" and "Do You Follow?".

>> P.S. Do you follow the other amazing peeps we mentioned in this week's ep?:

@lovestoriestv
@wildoakfilms
@shaneandlaurenphoto
@mgemi
@renttherunway
@chloeandisabel
@bonobos
@julia_casella
@punkpostco
@amyschumer
@robandlindsayweddings
@remytumin
@loreleio
@marianna_hewitt
@namvo
@julia_casella
@molliechen
@havenskitchen
@wholefoods
@instacart
@juleshough
@901artists
@ambahhh
@brookslaich
@ryanseacrest
@justbobbibrown
@barackobama
@hiclairemichelle
@rdhorowitz
@whoweekly

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

>> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.

#15A: How do I measure the success of paid social ads?

Fri, 16 Feb 2018 17:00:00 +0000

This week we're answering a question from a listener who works at an outdoor apparel company on paid social media ads: What KPIs should you be using to measure success, and what type of attribution model makes the most sense?

Plus, we go deep on a Q from someone working at a nonprofit who's asking about engagement vs. follower size on social—which is more important? (Spoiler alert: They BOTH are).

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@mikmaktv
@dashhudson
@lovestoriestv
@mgemi
@renttherunway
@bonobos
@choleandisabel
@wildoakfilms
@shaneandlaurenphoto
@obviously

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

>> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.

#14B: Stormi Jenner broke the Internet... and other important news this week in sosh med.

Sat, 10 Feb 2018 04:47:00 +0000

It's the B-side! This week we talk about the 11-minute @kyliejenner pregnancy journey/gender reveal/birth story video that we all watched (don't lie). Plus, we play a special game of Do You Follow?, brought to you by our friends at Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@marianna_hewitt
@motherdenim
@zara
@balenciaga
@summerfridays
@rosielondoner
@galmeetsglam
@katyzack
@elan_cafe
@kyliejenner
@krisjenner
@garyvee
@lola
@garyjanetti
@ayr
@jacz_jacz
@shoplindasstuff
@yourfitz
@awilkiswilson
@lovestoriestv

>> Have a social media question for the pod? DM @jdalfeen and @racheljosilver, or email us at doyoufollowpodcast@gmail.com.

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#14A: How do I launch an influencer + affiliate marketing program?

Sat, 10 Feb 2018 04:45:00 +0000

On this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliate marketing launch plan of a brand we mentioned a few episodes back: @meetbuffy. So we went straight to the source and brought in social media and content marketing consultant, @arbro, as our special guest! She's the brains behind the strategy and execution of the @meetbuffy program (not to mention she used to run social at @renttherunway and influencer strategy at @therealdba). We get into the weeds on the tools to plan, launch, track, and sustain an influencer and affiliate marketing program for a totally new brand.

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@arbro
@julia_casella
@meetbuffy
@thirdlove
@renttherunway
@ramshackleglam
@rakutenus
@mgemi
@molliechen
@obviously

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#13B: We launched ANOTHER POD. WHAT?!

Sat, 03 Feb 2018 00:24:00 +0000

The hot social media goss this week is that we launched ANOTHER POD. We're very excited and you can listen to it here. We also chat about how @jdalfeen's feed is being taken over by @philadelphiaeagles content (Go Birds!), IG scheduling, @BrosBeingBasic, @BestInBourbon, @WovenWhale, and more. Plus, we have a cameo from the one and only @CaitlinCScott who tells about her Instagram name change struggles and other sosh med intel.

>>> Listen to our NEW podcast, Since You Asked...: A Podcast on Your Wedding Questions.

#13A: How should I be using Pinterest for my business?

Fri, 02 Feb 2018 23:51:00 +0000

This week on the A-Side we discuss how a furniture designer should use Instagram between product releases (h/t @durodeco), how to use Pinterest for your business, and whether or not you should start a new Instagram account for your passion project. Plus, we announce our NEW PODCAST, Since You Asked...: A Podcast on Your Wedding Questions, and how it was inspired by our love for Facebook groups and the broken magazine editor/reader relationship.

#12B: @racheljosilver’s great deodorant Instagram Poll debate... and other important news this week in sosh med.

Fri, 26 Jan 2018 23:59:00 +0000

Flipping it over to the B-side of episode 12, we talk about @racheljosilver's deodorant epiphany (and the stellar use of Instagram Poll feature), a mini peek at the relaunch of lovestoriestv.com (check out the brand sparkly new site!)—plus we play our usual show games of "Instagram Roulette," "Do You Follow?", and the latest addition: "Save the 'Gram," where we walk through a recent save to our Instagram Collections from the week.

P.S. Don't forget: Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.

P.S. Make sure you follow the accounts we mention in the episode:
@samfonts
@scullysworks
@deciem
@malinandgoetz
@birchbox
@karaswisher
@recode
@purewow
@lovestoriestv
@caudalie
@drinkramona
@sheaterraorganics
@love_amika
@lindseyea
@jewelzmg
@photoscout77
@byrdiebeauty
@laurabrown99
@instylemagazine
@whoweekly
@everyoutfitonsatc
@chelsea.fairless
@laurengarroni
@broadcity
@helixdnastore
@deenadb
@kristiedash
@instagram
@evachen212
@ginnynam
@elisabenson
@allure
@sarahpotempa

#12A: Is it worth it to hire marketing agencies?

Fri, 26 Jan 2018 23:44:00 +0000

On the A-side of episode 12, we answer a question from a caller asking about the ROI of outsourcing marketing and creative help for a lean (but smart) team of marketers working at a sock brand.

Plus, @racheljosilver and @jdalfeen talk about their career paths and how they got to where they are today—even before the Birchbox days!

P.S. Make sure you follow the accounts we mention in the episode:
@mediabistro
@darlene212
@jason212
@loreleio
@katyzack
@molliechen
@birchbox
@thomaspardee
@katiawb
@hayleybay
@vnesschelle

P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.

#11B: RuPaul RTs @jdalfeen... and other important news this week in sosh med.

Sat, 20 Jan 2018 01:43:00 +0000

It's the B-Side of episode 11! We're trying something different this week and breaking up the episode into two parts: The A-Side (your phone-a-friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news).

This week in sosh med news, @jdalfeen gets RTed by the one and only @rupaul (!!!), we have conflicting thoughts on the Kardashian-West new baby name, and Ellen Pompeo is our new favorite hero.

Plus, do you follow the amazing accounts we mention in the episode?
@kleinfeldbridal
@whoweekly
@dashhudson
@the_salty_blonde
@mindfulmft
@amynadinemakeup
@loveincmag
@birchbox

P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.

#11A: How do I measure the ROI of influencer marketing?

Sat, 20 Jan 2018 00:55:00 +0000

This week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news).

Take a listen to the A-Side as we answer a question from a listener about the ROI on influencer marketing—what exactly you should be tracking against, and how to make an impact.

Plus, we answer another q from someone who works in social for a seasonal company who wants to know how to keep content fresh year round.

Have a social media marketing question for the pod? Email us at doyoufollowpodcast@gmail.com and we'll answer it on a future episode!

P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ on beauty products and/or subscriptions! Treat yourself at birchbox.com/follow and use code FOLLOW at checkout.

#10: How do I use Facebook ads? And what’s up with the Facebook algorithm changes?

Sat, 13 Jan 2018 01:43:00 +0000

On this week's episode we answer a question from a wedding videographer who's asking how to determine the success of Facebook ad campaigns. (Spoiler alert: If you're a wedding filmmaker, Love Stories TV can help you with this, but if not, you'll find these tips just as useful—especially if you run a small business).

We also answer a question from a social media manager at a local news publisher who's concerned about the recent Facebook algorithm change that's prioritizing content from friends over publishers. (Don't be too spooked, we promise!).

Plus, we talk about some ah-may-zing people you should follow, like: @leefromamerica, @hayleybay, @mallorypacehair, @laurenmagenta, and @birchbox.

P.S. Birchbox is giving listeners of the pod 20% off sitewide when you spend $30+ at birchbox.com/follow! Use code FOLLOW at checkout.

Rachel's pick: https://www.birchbox.com/product/6881

Juliette's pick: https://www.birchbox.com/product/93

Don't forget to email your social media marketing questions to doyoufollowpodcast@gmail.com, or DM @jdalfeen and @racheljosilver.

#9: How much is an Instagram Stories post worth?

Sat, 06 Jan 2018 01:23:00 +0000

Happy New Year! We LOVED this week's phone a friend calls! The questions were really specific and it gave us the chance to help our callers solve actual problems they are facing at work. Keep 'em coming! Listen to learn how much you should pay for an IG story (spoiler alert: stories are no different from posts!) and how to work with a team who has a different social media perspective than yours. We also chat about: @hqtrivia, @theskinnyconfidential's FB group, @lydiahudgens, @lauren_goldstein, @lovestoriestv, @julia_casella, @meetbuffy, @arbro, @overheardny, @driamurphy, @alisecollective, @birchbox, @mgemi, @evachen212, @ginnienam. Rate and review us on iTunes and send your questions to doyoufollowpodcast@gmail.com! xo

#8: How do I get influencers to post about my brand or product?

Sat, 30 Dec 2017 15:16:00 +0000

It's our final ep of the year! This week's caller asks, "How do I get influencers to post about my brand new brand/product that isn't out in the market yet? Should I wait for a little while until there is some press pick-up?" Plus, Juliette and Rachel go through their top posts of 2017 and share some insights for getting more IG engagement in 2018. Also discussed in this episode: @arbro @Birchbox @Birchbox @Bonobos @cabazondinosaurs @cupofjo @dashhudson @graymalin @hankbrowning @julia_casella @KatTanita @kiehls @lovestoriestv @MeghanMarkle @molliechen @PetiteStudioNYC @RentTheRunway @stephaniepaigemiller @thomaspardee @WhoWeekly

#7: What is the best time to post on Instagram? / How to use Instagram’s newest features

Fri, 22 Dec 2017 17:00:00 +0000

This week’s question comes from an anonymous caller: What are the best times and days to post on Instagram? (Cheat sheet: It’s different for every account. You need to know how to use Instagram Analytics—don’t worry, we’ll teach you!).

Plus, we take a deep dive into Instagram’s two new features: hashtag following and Instagram Stories Highlights, and give you some ideas how you can leverage these updates for your brand or product.

P.S. We’re back at the #sponcon game and the Birchbox promo is still going! Head over to birchbox.com/follow and use code FOLLOW at checkout to get 20% off Birchbox and Birchbox Man gift subscriptions—aka THE best last-minute holiday gift.

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Do you follow the brands and people we mention in this week's episode?

@jdalfeen
@racheljosilver
@lovestoriestv
@popsugar
@somethingnavy
@nexxusnysalon
@laurenlevinson
@dashhudson
@evachen212
@marianna_hewitt
@pinkbowtienyc
@rbonstein
@misshayleypaige
@dave_beck
@dressforsuccess
@lovestoriestv
@mgemi
@baristart
@julia_casella
@hq_trivia
@deciem
@kotakisaacs
@caitlynnscott
@kristin_ess
@thomaspardee
#evachenpose
#lovestoriestv

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Have a social media marketing question you want answered on the podcast? Email doyoufollowpodcast@gmail.com or send an Instagram DM to Juliette (@jdalfeen) or Rachel (@racheljosilver).

#6: How do I use social media to market to B2B customers? / How do I write a good Instagram bio?

Fri, 15 Dec 2017 17:00:00 +0000

This week’s question comes from listener Emily: What kind of social media marketing works best for B2B customers? (Spoiler alert: Know your audience.)

Plus, Charleston-based artist Tori (@toriguglielmi) is stumped on what to put in her Instagram bio, so we offer some best practices on how to write a killer one.

P.S. Our first #sponcon ever is from our friends at Birchbox! They’re our favorite last-minute gift idea and the best place to shop for beauty products (seriously, their loyalty program is unreal).

They’re giving our listeners 20% off Birchbox and Birchbox Man 3-, 6,- or 12-month gift subscriptions now through Christmas! Just head over to birchbox.com/follow and use code FOLLOW at checkout.

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Don't forget to follow the ah-may-zing brands and people we mention in this week's episode:

@lovelybride
@rosetheodora
@whoweekly
@coco_pinkprincess
@toriguglielmi

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Have a social media marketing question you want answered on the podcast? Email doyoufollowpodcast@gmail.com or send an Instagram DM to Juliette (@jdalfeen) or Rachel (@racheljosilver).

#5: Should my brand be using Instagram and Facebook Live? / How do non-profits convert followers to donors?

Fri, 08 Dec 2017 17:00:00 +0000

'Tis the season to give back, and this week we're answering a question from a non-profit: With so many fundraising pushes happening on social media, what's the best way to convert followers into donors?

Plus, we talk about livestreaming platforms — should your brand be using Instagram Live and Facebook Live? (And is anyone even *actually* watching them live?)

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Got a social media marketing question you want answered on the podcast? Send it to doyoufollowpodcast@gmail.com or Instagram DM Juliette (@jdalfeen) and Rachel (@racheljosilver).

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P.S. Here's a list of the handles for the people and brands we mentioned in this episode:

@dreamwakers_ @beyondtype1 @evachen212 @somethingnavy @elisabenson @qvc @theellenshow @michelle_editor @alexsteinherr

#4: How do I sell an unsexy (but interesting) service on social media?

Fri, 01 Dec 2017 17:00:00 +0000

This week's question is about making Instagram lemonade out of lemons: What should service-based businesses focus on for content on their Instagram, since often images of the services as they're happening aren't so sexy? The queens of social marketing offer up super specific ideas on how to make it easy for your customers to post (and post actually good content), and they share a few brands in the biz they think are doing it the best.

Plus, Facebook recently debuted the discovery-focused “Explore Feed” (kind of similar to Instagram’s discover tab), but publishers and brands are freaking out because it could mean they have to cough up even more to get their content in front of their audience.

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Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com or Instagram DM Juliette (@jdalfeen) and Rachel (@racheljosilver), and they'll answer your question on the podcast!

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P.S. Do you follow all of the fantastic people and brands we mentioned in this episode? Handles below:

@hitchswitch
@lovelybride
@kleinfeldbridal
@meia.work
@theskinnyconfidential
@the.dailykitten
@danielleasnyder of @dannijo
@namvo
@tulura

#3: Should I buy Instagram followers?

Fri, 24 Nov 2017 17:00:00 +0000

It's one of the dirtiest topics in the social media industry: To buy, or not to buy Instagram followers? This question comes from a listener asking about launching a brand's Instagram. Spoiler alert: Buying followers is super lame, but they offer theories and suggestions on quicker (and less lame) ways to speed up growth if you're just starting out.

Plus, @jdalfeen dishes on all the Instagram growth hacks from her masterclass with Instagram’s head of fashion partnerships, @evachen212.

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Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com and Juliette (@jdalfeen) and Rachel (@racheljosilver) answer will answer it on the podcast!

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P.S. Do you follow all of the fantastic people we mentioned in this episode? Handles below:

@evachen212
@caitlynnscott
@nstpictures
@rachmartino
#jefftheyorkiepoo
@chicandsweaty

#2: Which social media tools should I be using?

Wed, 22 Nov 2017 17:00:00 +0000

Here's a question asked by just about every social media manager in the game: What are the best social media tools out there, and which ones should I be using?

Shoutout to some of their favorite tools like:

Dash Hudson (which takes the cake on Instagram ROI tools)
Canva (a simple photo editing program that's way easier to navigate than Photoshop)
Schedugram (they thought "Instagram scheduling" was fake news until they discovered this tool)
SocialFlow (if you're a media company or traffic from social is a priority KPI, you need this social media publishing tool)

Plus, they introduce a new segment uncovering what news is trending in social media, and what social media trends are in the news (e.g., the recent Kardashii pregnancies and Facebook's annoying decision to remove the ability edit headlines).

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Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com and Juliette (@jdalfeen) and Rachel (@racheljosilver) will answer it on the podcast!

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P.S. Here's where you can follow all the rad people, brands, and accounts mentioned in this week's episode:

@britandco
@tezzamb
@dhiranmistry_
@nikkideroest
@lovestoriestv
@mgemi

#1: How do I use influencers to amplify my campaign?

Fri, 17 Nov 2017 17:00:00 +0000

On their first-ever episode, @jdalfeen and @racheljosilver give tactical tips on how to leverage influencers to amplify a skincare brand's new product launch. Plus, they talk about the biggest (and most avoidable) mistake brands are making with their customers.

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Got a burning social marketing question? Email doyoufollowpodcast@gmail.com, or DM @jdalfeen and @racheljosilver on Instagram.

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P.S. Do you follow these savvy people we mentioned on the episode?

@marianna_hewitt
@nikki_phillippi
@somethingnavy
@livingproofinc
@tictail
@renttherunway
@arbro
@hebajay
@thestyletheory_
@theeverygirl_
@laurencaruso_
@molliechen
@kayleighharrington