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<channel>
    <title>NEW COMPANY</title>
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    <description><![CDATA[<p><span>Hosted by salon owners David Borgen and Anthony DeVito, </span><span>New Company</span><span> is a mix of real, unfiltered conversations.</span></p>
<p>Two completely different perspectives on the same industry—different styles, backgrounds, and ways of seeing what actually works.</p>
<p><span>From salon and industry insights to beauty, wellness, and lifestyle, the show moves through client perspectives, interviews, reviews, and whatever’s worth recording in the moment.</span></p>
<p><span>No set format. No filter. Just real conversations you can jump into anytime</span></p>]]></description>
    <pubDate>Thu, 04 Jun 2026 16:19:38 -0300</pubDate>
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    <language>en</language>
        <copyright>Copyright 2026 All rights reserved.</copyright>
    <category>Arts:Fashion &amp; Beauty</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary>Where beauty meets business, two salon owners share different perspectives on the salon world. David brings the creative behind-the-chair view, while Anthony brings the management and numbers side, and together they talk beauty, business, and lifestyle with honest, real-world insight.</itunes:summary>
        <itunes:author>dammdb</itunes:author>
	<itunes:category text="Arts">
		<itunes:category text="Fashion &amp; Beauty" />
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    <itunes:owner>
        <itunes:name>dammdb</itunes:name>
            </itunes:owner>
    	<itunes:block>No</itunes:block>
	<itunes:explicit>true</itunes:explicit>
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        <title>NEW COMPANY</title>
        <link>https://dammdb.podbean.com</link>
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        <height>144</height>
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    <item>
        <title>House Rules + 20 = Witness</title>
        <itunes:title>House Rules + 20 = Witness</itunes:title>
        <link>https://dammdb.podbean.com/e/house-rules-20-witness/</link>
                    <comments>https://dammdb.podbean.com/e/house-rules-20-witness/#comments</comments>        <pubDate>Thu, 04 Jun 2026 16:19:38 -0300</pubDate>
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                                    <description><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Two hairdressers, one Wednesday, eight different worlds before lunch.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This week Dave and Anthony get into what this job actually costs you — the part nobody warns you about. Clients crying mid-blowout, the confession-booth energy of the chair, the wild secrets people drop without thinking (including the client who showed up with a menu of sexual positions to discuss). The 20-year run of parents asking Anthony how to help their kid come out. The burnout you get from being dead, and the burnout you get from being sold out. And the weird emotional teleporting that happens when you live inside eight different people's worlds in a single shift.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Then it gets weird in the best way — VR dreams, Anthony trying to medically acquire diabetes for the weight-loss shot, a full detour into looksmaxxing, alpha-male incel culture, jawline fillers at 16, and why men are just now catching up to what women have been doing since Cleopatra.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Plus: the LASIK documentary that ruined the surgery for everyone, why pets don't belong in salons (sorry), and the moment you realize this job was never really about hair.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">If you've ever come home from work feeling like you just got back from Thanksgiving and don't know why — this one's for you.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Companites, we love you. Pride episode coming midweek.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Two hairdressers, one Wednesday, eight different worlds before lunch.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This week Dave and Anthony get into what this job actually costs you — the part nobody warns you about. Clients crying mid-blowout, the confession-booth energy of the chair, the wild secrets people drop without thinking (including the client who showed up with a <em>menu</em> of sexual positions to discuss). The 20-year run of parents asking Anthony how to help their kid come out. The burnout you get from being dead, and the burnout you get from being sold out. And the weird emotional teleporting that happens when you live inside eight different people's worlds in a single shift.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Then it gets weird in the best way — VR dreams, Anthony trying to medically acquire diabetes for the weight-loss shot, a full detour into looksmaxxing, alpha-male incel culture, jawline fillers at 16, and why men are just now catching up to what women have been doing since Cleopatra.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Plus: the LASIK documentary that ruined the surgery for everyone, why pets don't belong in salons (sorry), and the moment you realize this job was never really about hair.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">If you've ever come home from work feeling like you just got back from Thanksgiving and don't know why — this one's for you.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Companites, we love you. Pride episode coming midweek.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rc3gew4kk2kdvj2f/nC_ep_8_looksmaxine7zf2v.mp3" length="46869752" type="audio/mpeg"/>
                <itunes:summary><![CDATA[Two hairdressers, one Wednesday, eight different worlds before lunch.
This week Dave and Anthony get into what this job actually costs you — the part nobody warns you about. Clients crying mid-blowout, the confession-booth energy of the chair, the wild secrets people drop without thinking (including the client who showed up with a menu of sexual positions to discuss). The 20-year run of parents asking Anthony how to help their kid come out. The burnout you get from being dead, and the burnout you get from being sold out. And the weird emotional teleporting that happens when you live inside eight different people's worlds in a single shift.
Then it gets weird in the best way — VR dreams, Anthony trying to medically acquire diabetes for the weight-loss shot, a full detour into looksmaxxing, alpha-male incel culture, jawline fillers at 16, and why men are just now catching up to what women have been doing since Cleopatra.
Plus: the LASIK documentary that ruined the surgery for everyone, why pets don't belong in salons (sorry), and the moment you realize this job was never really about hair.
If you've ever come home from work feeling like you just got back from Thanksgiving and don't know why — this one's for you.
Companites, we love you. Pride episode coming midweek.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1952</itunes:duration>
                <itunes:episode>8</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>The Industry Is Cooked (And We Love It)</title>
        <itunes:title>The Industry Is Cooked (And We Love It)</itunes:title>
        <link>https://dammdb.podbean.com/e/the-industry-is-cooked-and-we-love-it/</link>
                    <comments>https://dammdb.podbean.com/e/the-industry-is-cooked-and-we-love-it/#comments</comments>        <pubDate>Thu, 28 May 2026 00:13:05 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/b87d67ac-b7ac-3dae-83a1-9e1e14a9cb60</guid>
                                    <description><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AI made it to the chair — and Dave and Anthony have thoughts.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This week: whether hairdressers still exist in 10 years, the $20 AI haircut kiosks already running in China and Japan, and the quiet deregulation that almost let CVS start cutting hair.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">From there it goes into personal branding, why being good at the job stopped being enough, and the loneliness nobody in this industry talks about — you spend all day talking to people and still come home empty.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Plus: why 80% of stylists quit in the first two years, the mountain with no path up it, and why keeping a salon open for five years quietly puts you in the top 1%.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Two hairdressers, no script. If you're in the chair for a living, this one's for you.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">What's your end-of-day decompression ritual? Tell us in the comments. Welcome, Companites.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AI made it to the chair — and Dave and Anthony have thoughts.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This week: whether hairdressers still exist in 10 years, the $20 AI haircut kiosks already running in China and Japan, and the quiet deregulation that almost let CVS start cutting hair.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">From there it goes into personal branding, why being good at the job stopped being enough, and the loneliness nobody in this industry talks about — you spend all day talking to people and still come home empty.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Plus: why 80% of stylists quit in the first two years, the mountain with no path up it, and why keeping a salon open for five years quietly puts you in the top 1%.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Two hairdressers, no script. If you're in the chair for a living, this one's for you.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">What's your end-of-day decompression ritual? Tell us in the comments. Welcome, Companites.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/w7s82i8ya45y2r6c/nC_ep_77kcpw.mp3" length="81204536" type="audio/mpeg"/>
                <itunes:summary>AI made it to the chair — and Dave and Anthony have thoughts.</itunes:summary>
        <itunes:author>NEW COMPANY</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3383</itunes:duration>
                <itunes:episode>7</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>A Cure For Hope</title>
        <itunes:title>A Cure For Hope</itunes:title>
        <link>https://dammdb.podbean.com/e/a-cure-for-hope/</link>
                    <comments>https://dammdb.podbean.com/e/a-cure-for-hope/#comments</comments>        <pubDate>Wed, 13 May 2026 23:41:22 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/25e32c5b-b359-3d31-bbfb-9b27cbbddbd1</guid>
                                    <description><![CDATA[<p>Anthony drops a bombshell: he's closing his salon to launch the Professional Stylist Network — a new model built around the artist, not the building. He and David break down why 80% of stylists quit in five years, why salon owners only profit a dollar on every ten, and what it actually takes to build something that works for everyone — stylist, owner, and client.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Anthony drops a bombshell: he's closing his salon to launch the Professional Stylist Network — a new model built around the artist, not the building. He and David break down why 80% of stylists quit in five years, why salon owners only profit a dollar on every ten, and what it actually takes to build something that works for everyone — stylist, owner, and client.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3y6ep5jdn9nnxw7h/nC_ep_6_A_Cure_For_Hope9h44h.mp3" length="65636984" type="audio/mpeg"/>
                <itunes:summary><![CDATA[Anthony drops a bombshell: he's closing his salon to launch the Professional Stylist Network — a new model built around the artist, not the building. He and David break down why 80% of stylists quit in five years, why salon owners only profit a dollar on every ten, and what it actually takes to build something that works for everyone — stylist, owner, and client.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2734</itunes:duration>
                <itunes:episode>6</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>MILADY</title>
        <itunes:title>MILADY</itunes:title>
        <link>https://dammdb.podbean.com/e/milady/</link>
                    <comments>https://dammdb.podbean.com/e/milady/#comments</comments>        <pubDate>Thu, 30 Apr 2026 17:26:04 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/8e4730f5-dd7a-3753-9ecc-5a6d298b800d</guid>
                                    <description><![CDATA[<p>David and Anthony break down why hair school is stuck in 1970, why the consultation is the most skipped part of every haircut, and why à la carte pricing punishes both stylist and client. Plus: the curly hair pricing debate, the "it's just a trim" problem, and a standing challenge to any stylist who thinks they can defend four different prices for the same hour of work.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>David and Anthony break down why hair school is stuck in 1970, why the consultation is the most skipped part of every haircut, and why à la carte pricing punishes both stylist and client. Plus: the curly hair pricing debate, the "it's just a trim" problem, and a standing challenge to any stylist who thinks they can defend four different prices for the same hour of work.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/wvny98jfhcve6qmk/nC_ep_5_MILADY7x5o6.mp3" length="50171384" type="audio/mpeg"/>
                <itunes:summary><![CDATA[David and Anthony break down why hair school is stuck in 1970, why the consultation is the most skipped part of every haircut, and why à la carte pricing punishes both stylist and client. Plus: the curly hair pricing debate, the "it's just a trim" problem, and a standing challenge to any stylist who thinks they can defend four different prices for the same hour of work.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2090</itunes:duration>
                <itunes:episode>5</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22249651/IMG_3454.jpeg" />    </item>
    <item>
        <title>Stats Are Facts</title>
        <itunes:title>Stats Are Facts</itunes:title>
        <link>https://dammdb.podbean.com/e/stats-are-facts/</link>
                    <comments>https://dammdb.podbean.com/e/stats-are-facts/#comments</comments>        <pubDate>Sun, 19 Apr 2026 12:25:33 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/e3e53cf8-e145-30eb-ae45-cc3cd4cf8659</guid>
                                    <description><![CDATA[<p>Most people don’t question the numbers—they just repeat them.</p>
<p>In this episode, we break down the difference between stats and actual facts—and how misunderstanding that gap can completely change the way you think, make decisions, and run your business.</p>
<p>Because numbers don’t lie…
but people definitely do.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Most people don’t question the numbers—they just repeat them.</p>
<p>In this episode, we break down the difference between stats and actual facts—and how misunderstanding that gap can completely change the way you think, make decisions, and run your business.</p>
<p>Because numbers don’t lie…<br>
but people definitely do.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/2zdrvh52ru3fgf76/nC_ep_4_Stats_And_Facts9o4yl.mp3" length="52801400" type="audio/mpeg"/>
                <itunes:summary><![CDATA[Most people don’t question the numbers—they just repeat them.
In this episode, we break down the difference between stats and actual facts—and how misunderstanding that gap can completely change the way you think, make decisions, and run your business.
Because numbers don’t lie…but people definitely do.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2200</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22249651/IMG_3455.jpeg" /><podcast:transcript url="https://mcdn.podbean.com/mf/web/nrzf763adseav2cz/b551abef-70f7-3571-8863-63c2f29e0501.srt" type="application/srt" />    </item>
    <item>
        <title>Lies And A Fair Price</title>
        <itunes:title>Lies And A Fair Price</itunes:title>
        <link>https://dammdb.podbean.com/e/lies-and-a-fair-price/</link>
                    <comments>https://dammdb.podbean.com/e/lies-and-a-fair-price/#comments</comments>        <pubDate>Thu, 09 Apr 2026 16:50:13 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/2ccd3a5d-0196-31f8-a74d-b4c841309932</guid>
                                    <description><![CDATA[<p>Most people think pricing is about numbers—but it’s really about perception.</p>
<p>Anthony and David break down why “too expensive” isn’t always wrong, how industry standards can be misleading, and what actually makes a price fair.</p>
<p>Because at the end of the day, it’s not about the price—it’s about what it’s worth to you.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Most people think pricing is about numbers—but it’s really about perception.</p>
<p>Anthony and David break down why “too expensive” isn’t always wrong, how industry standards can be misleading, and what actually makes a price fair.</p>
<p>Because at the end of the day, it’s not about the price—it’s about what it’s worth to you.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/3nvvcz257yix3xm9/nC_ep_3_Lies_And_A_Fair_Pricebh3jf.mp3" length="57875960" type="audio/mpeg"/>
                <itunes:summary><![CDATA[Most people think pricing is about numbers—but it’s really about perception.
Anthony and David break down why “too expensive” isn’t always wrong, how industry standards can be misleading, and what actually makes a price fair.
Because at the end of the day, it’s not about the price—it’s about what it’s worth to you.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2411</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22249651/IMG_3445.jpeg" /><podcast:transcript url="https://mcdn.podbean.com/mf/web/96e9wubcqt2t9ehs/f77830e1-344f-3045-b17b-aa119092ad73.srt" type="application/srt" />    </item>
    <item>
        <title>Hypemachine</title>
        <itunes:title>Hypemachine</itunes:title>
        <link>https://dammdb.podbean.com/e/hypemachine/</link>
                    <comments>https://dammdb.podbean.com/e/hypemachine/#comments</comments>        <pubDate>Thu, 09 Apr 2026 16:49:19 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/b51a6a22-fe28-3d69-9ae6-3e6c02a40d15</guid>
                                    <description><![CDATA[<p>Everything looks bigger online—but how much of it is actually real?</p>
<p>In this episode, Anthony and David break down how hype really works—why visibility often matters more than quality, how repetition builds belief, and why so many people mistake attention for success.</p>
<p>They get into the difference between what’s trending and what actually lasts, and why chasing hype is a shortcut that usually leads nowhere.</p>
<p>Because just because something is everywhere…
doesn’t mean it’s worth anything.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Everything looks bigger online—but how much of it is actually real?</p>
<p>In this episode, Anthony and David break down how hype really works—why visibility often matters more than quality, how repetition builds belief, and why so many people mistake attention for success.</p>
<p>They get into the difference between what’s trending and what actually lasts, and why chasing hype is a shortcut that usually leads nowhere.</p>
<p>Because just because something is everywhere…<br>
doesn’t mean it’s worth anything.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/xbq33nkbvq9uyb64/nC_ep_2_hypemachine6l5jc.mp3" length="48013688" type="audio/mpeg"/>
                <itunes:summary><![CDATA[Everything looks bigger online—but how much of it is actually real?
In this episode, Anthony and David break down how hype really works—why visibility often matters more than quality, how repetition builds belief, and why so many people mistake attention for success.
They get into the difference between what’s trending and what actually lasts, and why chasing hype is a shortcut that usually leads nowhere.
Because just because something is everywhere…doesn’t mean it’s worth anything.]]></itunes:summary>
        <itunes:author>dammdb</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>2000</itunes:duration>
                <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22249651/IMG_3458.jpeg" /><podcast:transcript url="https://mcdn.podbean.com/mf/web/imude8cvae2vzs4f/80312346-ad77-329b-92ec-6f586b2d1223.srt" type="application/srt" />    </item>
    <item>
        <title>NEW COMPANY.</title>
        <itunes:title>NEW COMPANY.</itunes:title>
        <link>https://dammdb.podbean.com/e/new-company/</link>
                    <comments>https://dammdb.podbean.com/e/new-company/#comments</comments>        <pubDate>Thu, 09 Apr 2026 16:15:23 -0300</pubDate>
        <guid isPermaLink="false">dammdb.podbean.com/3b5a470b-dfa5-3eb8-9a2d-b097ce868a7f</guid>
                                    <description><![CDATA[<p>In this episode we just flipped the open sign.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode we just flipped the open sign.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/pstitpvkbuw9bk5j/nC_ep_1_Pilotbf3bf.mp3" length="99596216" type="audio/mpeg"/>
                <itunes:summary>A new venture.</itunes:summary>
        <itunes:author>David Borgen and Anthony Devito</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4140</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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