Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

⭐️Download: 15 Questions to Help You Uncover Your Brand Personality

EP 99 | 5 Simple Ways to Add More Personality to Your Emails

Wed, 04 Jun 2025 03:04:00 -0300

Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable?

In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality.

In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing.

Spoiler alert: It’s YOU. You’re the secret sauce.

In this episode, you’ll learn:

The difference between authentic voice and overused gimmicks
Why personality builds trust, engagement, and loyalty
How to confidently share opinions that help you stand out
5 practical ways to make your emails more memorable
The secret to writing faster when you stop trying to sound like “everyone else”

MENTIONED IN THIS EPISODE:

⭐️Join the free Email Storytelling Challenge

⭐️Done-for-You and Done-With-You Email Support

EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing

Wed, 28 May 2025 03:25:00 -0300

Think your business doesn’t need to use storytelling in your marketing? Think again.

In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.

From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.

Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.

What You’ll Learn:

Why storytelling is the secret weapon for standing out in a crowded market
The three powerful purposes of story: clarify, unify, and motivate
The truth about whether people actually want to read your stories
How storytelling impacts your brain—and your buyer’s behavior
What to do if you think you’re “not a good writer” or don’t have stories to tell

MENTIONED IN THIS EPISODE:

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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⭐️Get high-converting copywriting for your business

⭐️Learn to write your own high-converting copy

EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead

Wed, 21 May 2025 03:33:00 -0300

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.

You’ll learn:

Why PDFs aren’t (usually) ideal lead magnets
Two better options that are low-cost, high-interest, and trust-building machines
How to use a 5-day educational email series to deliver quick wins and boost conversions
How to create a private podcast even if you don’t have a show or fancy recording equipment
A simple tech tool that makes it easy to launch your own private audio feed—no podcasting experience required

Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉

MENTIONED IN THIS EPISODE:

PushPod - a low-cost solution for creating private podcasts

Be the first to know about this week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!) ➡️ SIGN UP HERE

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⭐️Get high-converting copywriting for your business

EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off

Wed, 14 May 2025 12:59:47 -0300

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it.

You’ll learn:

Why low open rates could mean more than just a boring subject line
The messaging mistake behind dismal click-through rates
What it really means if you’re emailing consistently but still not making sales
How relying too much on templates or AI can negatively impact email marketing
Why growing your list doesn’t automatically lead to more sales (and what to check instead)
The mindset shift that helps you finally sell in your emails without feeling gross

MENTIONED IN THIS EPISODE:

Get outside eyes on your offers and create a marketing plan for the next two quarters: Book a strategy session ➡️ HERE

Be the first to know about next week’s big announcement that helps busy online business owners with email marketing mastery (and it’s not a course!) ➡️ SIGN UP HERE

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⭐️Get high-converting copywriting for your business

EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List

Wed, 07 May 2025 03:03:00 -0300

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business .

This episode is part two in the Email Revival Project series. I break down:

The why behind re-engaging this list now
The 4 types of emails I sent (and the real results)
What worked, what didn’t, and why
How I used open and click metrics to decide next steps
What this means for your own cold list strategy

If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.

MENTIONED IN THIS EPISODE:

Need help with your email marketing strategy or re-engage plan? Book a strategy session ➡️ HERE

EP 82 | Email Revival Project [1]: Lessons from a Neglected Email List

EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!

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⭐️Get high-converting copywriting for your business

EP 94 | Your Plan for Tackling Email Marketing Burnout

Wed, 30 Apr 2025 03:02:00 -0300

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout.

You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break.

You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!

In this episode, you’ll learn:

Why you shouldn't feel guilty about low-energy days
Easy email ideas you can send when you're feeling drained
How to create a "swipe file" or "inspo file" to spark ideas fast
Why keeping a running list of ideas in your notes app can save you
How setting up automations (like an endless welcome sequence) can give you breathing room
Why repurposing old content is smart and strategic
How to get help setting up systems when you're too overwhelmed to do it yourself

MENTIONED IN THIS EPISODE:

Need a break from email marketing (but still want to make sales)? Check out our full-service email marketing solution for online business owners.
EPISODE 85: Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel

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⭐️Get high-converting copywriting for your business

EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)

Wed, 23 Apr 2025 03:04:00 -0300

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates.

But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable.

What’s an email marketer to do?!?

In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.

In this episode, you’ll learn:

Why more data isn’t always better (and can even lead to decision fatigue)
Why open rates and click rates are less reliable today
What “bot opens” and “auto clicks” are—and how they’re skewing your reports
The 3 questions you should ask when reviewing your metrics
What review monthly or quarterly to improve your conversion rates
Why you shouldn't compare your metrics to someone else’s
How to use your data to double down on what’s actually working

MENTIONED IN THIS EPISODE:

👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help!

1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing

2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!

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⭐️Get high-converting copywriting for your business

EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy)

Tue, 15 Apr 2025 03:02:00 -0300

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you!

We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.

You’ll learn how to:

Use a simple story about a mistake to create empathy and trust
Brainstorm specific details that emotionally resonate with your audience
Seamlessly transition from story to sell
Write a clear and confident call to action (that actually works)

Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.

Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.

MENTIONED IN THIS EPISODE:

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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⭐️Get high-converting copywriting for your business

EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It

Wed, 09 Apr 2025 11:15:04 -0300

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it!

In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.

Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!!

Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!

Here’s what you’ll learn:

How to turn social media followers into email subscribers
A smart way to use products you’ve already sold to grow your list
The #1 mistake people make with freebies (and how to fix it)
Why your external sales platform might be hoarding your leads

MENTIONED IN THIS EPISODE:

Megan Wisdom Copywriting can find your lead leaks and start recapturing them to rapidly grow your list. It’s part of our Full Service Email Marketing Plan! Contact me for more details on how it works!
Manychat - the tool for collecting leads from social media
Zapier - can connect some sales platforms to email service providers for seamless lead generation

⭐️Get high-converting copywriting for your business

🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)

⭐️Sign up for email marketing tips in your inbox

EP 90 | Three Ways to Potentially Double Sales Without Using Social Media

Tue, 01 Apr 2025 03:02:00 -0300

Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?

In this episode, you’ll learn:

How to double your email open rates
Techniques to increase click-through rates
Strategies for growing your email list with quality leads
The importance of storytelling in emails
Tips for ensuring your emails are easy to read and take action

MENTIONED IN THIS EPISODE:

➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29!

Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written

Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/

Past episodes related to this topic:

🎧EP 03 | How to Consistently Improve Open Rates

🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates

🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise

🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free

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⭐️Get high-converting copywriting for your business

⭐️Sign up for email marketing tips in your inbox

EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty

Tue, 25 Mar 2025 03:03:00 -0300

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.

In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”

We’ll discuss:

The surprising primal nature of customer loyalty and client retention
The four core drivers of loyalty: reward, memory, emotion, and social interaction
Practical strategies to foster brand loyalty
The right way to give clients a dopamine hit (Hint: it’s not social media)
The power of social proof for buyer behavior
How you can use your email marketing to create emotional connections
The importance of fostering community and simple sign up/checkout systems

MENTIONED IN THIS EPISODE:

📖READ: Mailchimp's The Science of Loyalty Report

📩SIGN UP: Join the FREE Email Storytelling Challenge

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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 88 | Two Non-Negotiable Foundations for High-Converting Copy

Tue, 18 Mar 2025 03:02:00 -0300

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops.

In this episode, we’ll cover:

The two non-negotiable elements of a profitable launch or product promo
How market research shapes every piece of your copy (and how to do it right)
The secret to a sales page that does the selling for you
Why reply on AI alone won’t create high-converting copy (and what will)
How to take one great key piece of copy and turn it into an entire sales strategy

MENTIONED IN THIS EPISODE:

🚀 Grab the Launch Copy Checklist to plan your promo without overwhelm. 👉CLICK HERE!

📩 Need done-for-you sales page or email sales sequence? Check out our launch copy services at www.meganwisdom.com/services

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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 87 | How to Provide Value in a Nurture Email without a Freebie

Tue, 11 Mar 2025 03:03:00 -0300

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients.

Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and implementation of storytelling in marketing.

If you’ve ever felt like you need to throw a freebie or discount into every email just to grab attention, I’ve got some news for you—there’s a way to add serious value without always doling out freebies.

We’re chatting about how storytelling can transform your emails into must-open messages that resonate, build trust, and feel just like a heart-to-heart with a friend.

In this episode you’ll hear:

The significance of storytelling in Polynesian culture and its application in business.
How storytelling can enhance client relationships and community building.
The magic behind using emotion and real-life examples to spark action
Simple, everyday ways to weave value into your content—without always needing a discount
Misconceptions about storytelling in marketing
Tips on using personal anecdotes and analogies to create deeper connections
How to keep your email audience coming back for more, even when you’re not giving away stuff

MENTIONED IN THIS EPISODE:

🎧This is an excerpt from Episode 246 of the Work Less Earn More podcast with Gillian Perkins. Click the link to listen to the entire episode!

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates

Tue, 25 Feb 2025 03:03:00 -0400

Are you struggling with low open rates and unsure what to do better?

In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there.

We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.

In this episode, we’ll cover:

The first steps to take when assessing your email list health and engagement
How to structure a consistent and effective weekly or monthly email strategy
Why you might want to create “sections” in your newsletter and what that could look like
How to use storytelling in email marketing (and why it has to connect back to your reader)
The importance of tracking and optimizing key email metrics for success

MENTIONED IN THIS EPISODE:

🎧Hear the rest of this interview with Gillian Perkins on Episode 246 of the Work Less Earn More podcast.

📩 Need help crafting a personalized email strategy that works best for your online business? CLICK HERE to book a strategy session.

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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel

Tue, 18 Feb 2025 03:03:00 -0400

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales.

But what if your welcome sequence didn’t stop after just a few emails?

Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy.

This strategy can help you automate sales, stay top of mind, and create a seamless experience for every subscriber. But is it right for your business?

In this episode, we’ll cover:

How an endless welcome sequence differs from an evergreen sales sequence
The biggest benefits
The risks (and how to avoid them)
How to structure your sequence to build relationships, boost engagement, and increase conversions
Whether or not this strategy makes sense for your business model

MENTIONED IN THIS EPISODE:

📩 Need help mapping out your Endless Welcome Sequence? Let me help you create a plan and write the emails for you! CLICK HERE to book a strategy session.

💡 Check out my email marketing services – If you’d rather not write build out an entire email automation, I’ve got you covered! Learn more at https://meganwisdom.com/services.

💪My favorite strength training workout: EVLO Fitness

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⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

Tue, 11 Feb 2025 03:03:00 -0400

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.

If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!

In this episode, we’ll cover:

The surprise that changed my perspective on my “dead” email list
Why email marketing can work for you, even when you aren’t working
The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
Why I didn’t move my list to a new email platform—yet
How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
The reality (i.e. limitations) of using MailChimp’s free plan
How to stay financially smart with your onlines business decisions

MENTIONED IN THIS EPISODE:

🎧 Episode 82 – Hear the backstory on the Email Revival Project.

💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!

📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.

EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds

Tue, 04 Feb 2025 03:03:00 -0400

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners.

That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes.

In this episode, we’ll cover:

Why email marketing is still a must-have for your business
The #1 reason people unsubscribe (and how to prevent it)
How sending too many emails can backfire—without you even realizing it
The thing most email marketers forget about when scheduling newsletters
The mistake that makes emails feel like a waste of time for your subscribers
How to test and optimize email length based on your unique audience
Simple tweaks to make your emails more valuable (without giving away freebies all the time!)

MENTIONED IN THIS EPISODE:

💌 Free Guide: Stand Out in the Inbox – Grab my free guide to writing high-interest emails people actually want to read. [ Get Your Copy HERE! ]

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️Sign up for email marketing tips in your inbox: https://tinyurl.com/bigsistips

EP 82 | Email Revival Project: Lessons from a Neglected Email List

Tue, 28 Jan 2025 03:03:00 -0400

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business).

In this episode, I’ll reveal:

Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business
How I failed in email marketing for my TPT store in the past
How I’m taking a more strategic approach this time around
Why email marketing is an essential part of a long-term business plan
Lessons from automations gone wrong
How I plan to recapture and engage my audience
6 mistakes I made (and you should avoid)

This series will give you actionable lessons whether you’re starting your first email list, revamping an existing one, considering moving to a new platform…or just like to see the ups and downs of building an online business!

MENTIONED IN THIS EPISODE:

Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!
EPISODE 81: Which Email Provider is Best for Onlines Business Owners in 2025?

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025?

Tue, 14 Jan 2025 03:08:00 -0400

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered!

With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming.

But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs.

In this episode, we’ll cover:

Why there’s no “one size fits all” email provider
A breakdown of the best platforms for small online businesses
The two email providers I recommend for online business owner most often (and why)
Key features to consider based on your business needs
3 questions to ask yourself before choosing a platform
How to know when you should switch platforms

MENTIONED IN THIS EPISODE:

CLICK HERE and save 50% off your first year with Flodesk
Want to get started using Kit? CLICK HERE

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⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

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EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025

Tue, 07 Jan 2025 03:03:00 -0400

Welcome to 2025! Are you ready to make this year the best one yet for your small business?

Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you.

In this episode, we’ll cover:

Why email marketing is still king
5 simple steps to create a profitable email marketing plan
Why consistency is important (but is not the most important thing)
Megan’s prediction for the most important factor for online business success in 2025
How to create a balanced plan for sales vs. nurture emails
How failing to plan is planning to fail
The importance of setting measurable goals for email marketing
How to backwards plan your offers and promotions this year

MENTIONED IN THIS EPISODE:

Download the FREE 2025 Confident Copy Planner
Missed the free Storytelling Challenge? CLICK HERE to sign up.
Want to take email marketing off your plate this year? Check out all of our email marketing services: www.meganwisdom.com/services

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⭐️Sign up for email marketing tips in your inbox

EP 79 | Is Your Email Resend Practice Helping or Hurting?

Tue, 17 Dec 2024 03:03:00 -0400

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list.

In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust.

Listen in to learn:

The reason you should resend to unopens
The negative impacts of resending to unopened emails and how to avoid them

MENTIONED IN THIS EPISODE:

EP 37 / Ditch the Dead Weight! Why & How You Should Clean Up Your Email List

LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️https://meganwisdom.com/services

Get high-converting copywriting for your business: https://meganwisdom.com/

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EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown

Tue, 10 Dec 2024 03:03:00 -0400

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content?

Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable.

Madison is a small business owner, mother, and entrepreneur. Madison knows what it's like to juggle all of the things and how important it is to get support to make sure your finances are rock-solid. Her business provides bookkeeping and now CPA services for creative entrepreneurs and online business owners.

In today’s episode, we’ll explore how Madison was able to hone in on her client avatar to nail her messaging and why she believes sprinkling personality into messaging is even more important for so-called “boring businesses” or when offering services that require others to be vulnerable (like finances, medical, mental health, etc.).

We’ll also talk about how Madison invented a character–the infamous “CPA Gary”--to spice up her marketing and help followers better understand the differences in her bookkeeping services for online businesses owners.

CONNECT WITH MADISON BROWN @ MADISON DEARLY BOOKKEEPING

➤ Download her free guide: “5 Ways Bookkeeping Can Save You Money”

➤ Website: https://madisondearly.com/

➤ Instagram: https://www.instagram.com/madisondearly/

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 77 | Are You Missing This Key Ingredient in Your Copy?

Tue, 03 Dec 2024 03:02:00 -0400

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy.

Every website, sales page, and email MUST start with one thing.

In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it.

LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING FOR YOUR BUSINESS ➡️ https://meganwisdom.com/services

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email

Tue, 19 Nov 2024 03:03:00 -0400

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good!

Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complaints and unsubscribes.

Listen in and learn how to warm up your list (even if you’ve “‘ghosted” it recently) and make the most of your Black Friday sale!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy

Tue, 12 Nov 2024 03:03:00 -0400

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!

But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.

In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.

Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.

You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.

Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!

➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 74 | Creating Effective Website Copy with Rachel Verde

Tue, 05 Nov 2024 03:03:00 -0400

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.

And what if that “good enough” site is actually costing you clients?

In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.

Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.

Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.

You’ll learn:

Why knowing your ideal client is crucial for writing effective website copy that resonates and converts
Simple tweaks to help each page speak authentically to your audience, even if you’re still building confidence in your brand
How strategic opt-ins and high-converting headlines can make all the difference in turning visitors into leads
The biggest mistakes people make on the about page (and how to make yours unforgettable)
Tips for creating long-form content that keeps visitors engaged and coming back
The role of SEO in web copy and how it can boost your visibility in search results
How copywriters can serve as a ‘guidance counselor’ or ‘detective’ for online business owners
The advantages of hiring a professional copywriter to save time and amplify your message

If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.

CONNECT WITH COPYWRITER RACHEL VERDE:

CLICK HERE to get Rachel’s Five Tips to Write Website Copy That Sells
Follow Rachel on Instagram or through her website - rachelverde.com

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 73 | A Brainstorming Activity to Generate Story Ideas - with Guest Lauryn Franks

Tue, 29 Oct 2024 03:03:00 -0300

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?

In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.

By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.

Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.

This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 72 | Using Vulnerability Stories as a Superpower in Marketing

Tue, 22 Oct 2024 03:02:00 -0300

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!

Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.

Listen in to hear:

My cringe-worthy childhood nickname
The difference between a founder story and a purpose story
How authenticity builds trust
What Brene Brown’s research discovered about vulnerability
The difference between retelling an event vs. storytelling with purpose
Why clarity matters more in a purpose story than any other
Questions to help you create a value story

Purpose-driven products mentioned in this episode:

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 71 | Storytelling Strategy to Showcase Your Product's True Worth

Tue, 15 Oct 2024 03:03:00 -0300

Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.

Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.

Spoiler alert: the value story has nothing to do with the cost of your product or service.

Listen in to hear:

Key elements to include in a value story
How to visualize the characters in sales copy
How to structure a value story
Why you must showcase transformation
What to avoid in a value story
What details to include and exclude
The importance of focusing on benefits over features

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

Books mentioned in this episode:

Storyworthy by Matthew Dicks
Stories That Stick by Kindra Hall
Building a StoryBrand by Donald Miller

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 70 | Humanize Your Brand with a Founder Story

Tue, 08 Oct 2024 03:03:00 -0300

What’s the one story that EVERY business has? A founder story.

After all, every business has a starting place and origin story.

Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and

Listen in to hear:

Why founder stories are powerful
How founder stories can be used for financing and team-building
What can be included in a founder story
How founder stories help you stand out
Founder stories from big names like Sara Blakely & Jeff Bezos to small town coffee shops
Megan’s own founder story

And if you want to learn how to write your founder story (or stories because you can have multiple stories)....

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 69 | The Science of Storytelling & How It Works in Marketing

Tue, 01 Oct 2024 03:03:00 -0300

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.

Here’s a sneak peek of what you’ll learn:

The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

EP 68 | 5 Ways Storytelling Helps Your Business Stand Out

Tue, 24 Sep 2024 03:03:00 -0300

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling.

Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making.

Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales.

Key takeaways from this episode:

Discover how you can utilize stories to become top of mind with clients
Understand why stories capture and hold attention longer than other tactics
Learn how to easily stand out in a sea of AI-generated content
Explore how storytelling helps overcome objections and build trust
Find out how to use stories to clear up consumer confusion

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.