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    <title>The Copywriter’s Cupboard</title>
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    <link>https://copywriterscupboard.podbean.com</link>
    <description>Interesting conversations. Insightful people. Sometimes we even talk about writing.</description>
    <pubDate>Tue, 18 Nov 2025 09:41:25 +0100</pubDate>
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    <language>en</language>
        <copyright>Copyright 2024 All rights reserved.</copyright>
    <category>Arts</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary>Interesting conversations. Insightful people. Sometimes we even talk about writing.</itunes:summary>
        <itunes:author>Fergus Dullaghan</itunes:author>
<itunes:category text="Arts" />
	<itunes:category text="Business">
		<itunes:category text="Marketing" />
	</itunes:category>
	<itunes:category text="Education">
		<itunes:category text="Self-Improvement" />
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    <itunes:owner>
        <itunes:name>Fergus Dullaghan</itunes:name>
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        <title>The Copywriter’s Cupboard</title>
        <link>https://copywriterscupboard.podbean.com</link>
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    <item>
        <title>Freelancing with Johnny Morgan</title>
        <itunes:title>Freelancing with Johnny Morgan</itunes:title>
        <link>https://copywriterscupboard.podbean.com/e/freelancing-with-johnny-morgan/</link>
                    <comments>https://copywriterscupboard.podbean.com/e/freelancing-with-johnny-morgan/#comments</comments>        <pubDate>Tue, 18 Nov 2025 09:41:25 +0100</pubDate>
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                                    <description><![CDATA[<p>Have you ever thought about becoming a freelancer?

Many of us have, whether as a writer, designer, photographer or in another profession. But what is it really like? How do you make the transition? What happens if you can't find a client? How do you know how much to charge? 

To seek answers to some of these questions, I talk to one of Europe's leading freelance copywriters, Johnny Morgan (clients: UN, UEFA, Decathlon, Nestlé + more).</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Have you ever thought about becoming a freelancer?<br>
<br>
Many of us have, whether as a writer, designer, photographer or in another profession. But what is it really like? How do you make the transition? What happens if you can't find a client? How do you know how much to charge? <br>
<br>
To seek answers to some of these questions, I talk to one of Europe's leading freelance copywriters, Johnny Morgan (clients: UN, UEFA, Decathlon, Nestlé + more).</p>
]]></content:encoded>
                                    
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        <itunes:summary>Have you ever thought about becoming a freelancer?

Many of us have, whether as a writer, designer, photographer or in another profession. But what is it really like? How do you make the transition? What happens if you can’t find a client? How do you know how much to charge? 

To seek answers to some of these questions, I talk to one of Europe’s leading freelance copywriters, Johnny Morgan (clients: UN, UEFA, Decathlon, Nestlé + more).</itunes:summary>
        <itunes:author>Fergus Dullaghan</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3889</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>03 Andrew Gowers: Former FT Editor</title>
        <itunes:title>03 Andrew Gowers: Former FT Editor</itunes:title>
        <link>https://copywriterscupboard.podbean.com/e/03-andrew-gowers-former-ft-editor/</link>
                    <comments>https://copywriterscupboard.podbean.com/e/03-andrew-gowers-former-ft-editor/#comments</comments>        <pubDate>Thu, 14 Mar 2024 07:58:02 +0100</pubDate>
        <guid isPermaLink="false">copywriterscupboard.podbean.com/1ffd25b0-7417-3e6c-880c-f835fcab8c0e</guid>
                                    <description><![CDATA[<p>Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as:

• How he prepared for interviews with figures like Vladimir Putin
• How to be an editor that gets the best out of writers
• How not to handle a crisis (from his inside experience with BP's Deepwater Horizon disaster)

(Recorded Feb 2023)</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as:<br>
<br>
• How he prepared for interviews with figures like Vladimir Putin<br>
• How to be an editor that gets the best out of writers<br>
• How not to handle a crisis (from his inside experience with BP's Deepwater Horizon disaster)<br>
<br>
(Recorded Feb 2023)</p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[Andrew Gowers has had a remarkable career. From his boss being murdered by the Baader-Meinhof gang to witnessing the collapse of Lehman Brothers from the inside, he has seen it all. We dive into those topics as well as:• How he prepared for interviews with figures like Vladimir Putin• How to be an editor that gets the best out of writers• How not to handle a crisis (from his inside experience with BP's Deepwater Horizon disaster)(Recorded Feb 2023)]]></itunes:summary>
        <itunes:author>Fergus Dullaghan</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3565</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>02 Ruadhán MacFadden: Irish wrestling reborn</title>
        <itunes:title>02 Ruadhán MacFadden: Irish wrestling reborn</itunes:title>
        <link>https://copywriterscupboard.podbean.com/e/02-ruadhan-macfaddon-irish-wrestling-reborn/</link>
                    <comments>https://copywriterscupboard.podbean.com/e/02-ruadhan-macfaddon-irish-wrestling-reborn/#comments</comments>        <pubDate>Thu, 14 Mar 2024 07:57:39 +0100</pubDate>
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                                    <description><![CDATA[<p>Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. 

We deep dive into:

• How a wrestling sport from Ireland went global in the late 1800s
• Why thousands of spectators were paying to watch it at its peak
• What happened to make it disappear within a generation
• How a single podcast episode resulted in the rebirth of the sport...

...And how do you make podcasts that powerful anyway?

</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. <br>
<br>
We deep dive into:<br>
<br>
• How a wrestling sport from Ireland went global in the late 1800s<br>
• Why thousands of spectators were paying to watch it at its peak<br>
• What happened to make it disappear within a generation<br>
• How a single podcast episode resulted in the rebirth of the sport...<br>
<br>
...And how do you make podcasts that powerful anyway?<br>
<br>
</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/j89zxw/Copywriter_s_cupboard_Ruadhan_MacFaddon_mixdown982s7.mp3" length="101990757" type="audio/mpeg"/>
        <itunes:summary><![CDATA[Technical writer and Podcaster Ruadhán MacFaddon explains how he resurrected an extinct sport – Irish collar and elbow wrestling – through the power of good storytelling. We deep dive into:• How a wrestling sport from Ireland went global in the late 1800s• Why thousands of spectators were paying to watch it at its peak• What happened to make it disappear within a generation• How a single podcast episode resulted in the rebirth of the sport......And how do you make podcasts that powerful anyway?]]></itunes:summary>
        <itunes:author>Fergus Dullaghan</itunes:author>
        <itunes:explicit>true</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>4249</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
            </item>
    <item>
        <title>01 Scott Poynton: On forests</title>
        <itunes:title>01 Scott Poynton: On forests</itunes:title>
        <link>https://copywriterscupboard.podbean.com/e/01-scott-poynton-on-forests/</link>
                    <comments>https://copywriterscupboard.podbean.com/e/01-scott-poynton-on-forests/#comments</comments>        <pubDate>Thu, 14 Mar 2024 07:53:37 +0100</pubDate>
        <guid isPermaLink="false">copywriterscupboard.podbean.com/14cc922b-33b5-39e9-a821-cea98ba294cf</guid>
                                    <description><![CDATA[<p>Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through:

• Forest bathing – how forests can lower your blood pressure and improve wellness
• Global brands and the shift to deforestation-free supply chains
• NGO's going soft – and why that is a problem.
• Activism – how you can engage to help forests. 


 </p>
]]></description>
                                                            <content:encoded><![CDATA[<p>Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through:<br>
<br>
• Forest bathing – how forests can lower your blood pressure and improve wellness<br>
• Global brands and the shift to deforestation-free supply chains<br>
• NGO's going soft – and why that is a problem.<br>
• Activism – how you can engage to help forests. <br>
<br>
<br>
 </p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[Writers need insights. The founder of Earthworm Foundation, Scott Poynton can provide plenty. A sustainability pioneer and forest therapy guide Scott talks us through:• Forest bathing – how forests can lower your blood pressure and improve wellness• Global brands and the shift to deforestation-free supply chains• NGO's going soft – and why that is a problem.• Activism – how you can engage to help forests.  ]]></itunes:summary>
        <itunes:author>Fergus Dullaghan</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>3765</itunes:duration>
        <itunes:season>1</itunes:season>
        <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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