In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success.

Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones.

Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day.

👉 Listen now, take notes, and get ready to level up your listing game.

1. “What’s important about ____?”
2. “How is ____ important to you?”
3. “(Paint the picture) Ultimately, what will all this do for you?”

These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table.

P – Pre-Appointment: Build a routine, marketing system, and process that sets the stage before you arrive.

L – Listing Leads Generation: Your core sources for consistent listings:

• Database

• Expired listings

• Hybrid farming

• Open houses

• For sale by owners

• Internet leads

A – Appointment: Master your communication with two non-negotiables:

• Chat once a day for 30 days

• Roleplay once a day for 30 days

C – Close: Handle objections like a pro. Confidence and preparation win deals.

S – Spread the Word: Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking.

Learn more about Jeff Glover’s systems and upcoming events here: 📅 January 12, 2025 — Live Unreal Summit 👉 https://www.gloveru.com/summit

 00:00 – The Importance of Coaching in Real Estate 01:04 – Pre-Listing Process: Setting the Stage for Success 06:00 – The Five Touches Before the Listing Appointment 13:04 – Building Rapport at the Kitchen Table 21:44 – Understanding Seller Motivation 24:08 – The PLACS Model Explained 34:12 – Mastering the Appointment Process 38:15 – Practical Applications of the PLACS Model 40:05 – Upcoming Events & Continuous Learning

• • Coaching isn’t a cost  it’s a growth multiplier.
  • Your pre-listing process sets the tone long before you arrive
  • Social media influences how sellers perceive your expertise.
  • Five strategic touches build trust and familiarity before the appointment.
  • Rapport is the emotional connection that wins listings.
  • The PLACS Model helps agents master their systems and scale with intention.
  • Each listing should generate at least two more transactions.
  • Hybrid farming (traditional + relationships) yields sustainable results.

• Continuous learning and coaching keep agents sharp in shifting markets.

Instagram: @jeffgloverandco Website: www.gloveru.com 

#CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

📌 Chapters

00:00 – Intro to ResiClub Analytics

03:08 – Understanding Housing Market Dynamics

05:50 – The Role of Data in Real Estate

08:51 – Building Trust Through Data

11:52 – Market Trends & Historical Context

14:56 – Current Data Points & Predictions

22:02 – Articulating Data for Client Engagement

27:22 – Turning Data Into Relatable Stories

34:33 – Building Trust with Clients

39:02 – Consistent Content for Connection

ResiClub Website: https://www.resiclubanalytics.com/ ResiClub Analytics IG:   / resiclubanalytics   ResiClub Facebook Page: https://www.facebook.com/profile.php?... 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬

Connect with Cole

📸 Instagram: @collaboratewithcole

🎯 LinkedIn: Cole’s Profile 🌐

Website: www.collaboratewithcole.com

🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway.

🎧 Listen Anywhere

▶️ Spotify: https://open.spotify.com/show/3AhOF3q...

▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast...

▶️ YouTube Podcasts:    / @rcoleh  

The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive.

In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry.

• How Compass’s acquisition reshapes market dynamics
• What it means for non-Compass agents who fear being squeezed out
• Whether this move gives Zillow monopoly-like power
• Why MLS systems could be on the decline
• The truth about Compass’s profitability and growth strategy
• Why your personal brand matters more than your brokerage’s name
• And how sports loyalty (yes, even our long-suffering Cowboys) mirrors loyalty in real estate

Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation.

📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.

00:00 – The Big Move: Compass Takes Over Anywhere

03:01 – Revolutionizing Real Estate: The Impact of Mergers

06:04 – The Agent's Perspective: Navigating Changes

08:49 – Innovation vs. Tradition: The Future of Real Estate

12:00 – The Role of Technology: Empowering Agents

14:58 – Market Dynamics: Competition & Collaboration

17:56 – The Future of Smaller Brokerages

21:00 – Transparency in the Industry: Real Talk

24:01 – The Bigger Picture: What Lies Ahead

25:47 – The Individual Brand vs. Corporate Identity

32:01 – Compass's Growth Strategy & Market Positioning

39:51 – Agent Advice: Navigating Change

46:54 – Sports Loyalty & Real Estate Loyalty

Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty

Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage 

Compass: https://www.compass.com/ 

The Pistana Group @ Compass: https://thepistanagroup.com/ 

Tommy Pistana IG: https://www.instagram.com/tommypistana/# 

Tommy Pistana FB: https://www.facebook.com/tommy.pistana 

In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business.

From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings.

If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook.

• Why text messaging is a simple but powerful communication tool
• How to re-engage old leads and clean your database
• Using video walkthroughs to add a personal touch and stand out
• Strengthening relationships with neighborhood check-ins
• How to share insights that position you as a trusted resource The role of thank-you texts in generating referrals
• Why consistency and personalization in communication build momentum

00:00 – Transitioning to Text Messaging Strategies 02:51 – Re-engaging the Database with Texts 05:29 – Engaging Cold Leads Effectively 08:27 – Building Momentum with Video Walkthroughs 14:12 – Personal Touch: Driving Through Neighborhoods 16:50 – Sharing Valuable Insights and Listings 22:35 – Expressing Gratitude for Referrals 30:55 – Closing Thoughts

real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques

Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 

Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/ 

We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today.

Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results.

• Action is the antidote to stress and anxiety.
• Discipline weighs ounces, regret weighs tons. You can choose your hard: being broke or being wealthy.
• The world rewards the specific and punishes the vague.
• Real estate growth is a math problem: know your numbers and conversions.
• Complexity kills, simplicity scales.
• The Four Agreements every agent must follow for consistent success.

Chapters: 

00:00 – Coaching and Technology Services

01:44 – The Importance of Action

04:44 – Understanding Action Economy

07:02 – Setting SMART Goals

09:49 – The Role of Conversations in Real Estate

13:02 – Tracking Metrics for Success

19:03 – Appointment Metrics in Real Estate

21:32 – Power of Belief and Mindset

24:15 – Morning Routines and Daily Habits

34:25 – Why Accountability Matters

41:41 – The Four Disciplines of Execution

49:49 – Understanding the Scoreboard: Metrics & KPIs

55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach

56:35 – The Four Agreements for Agent Productivity

01:04:39 – Choosing Your Hard: Discipline vs. Regret

01:09:37 – Cole Holmes Outro

• Roadmap to 24+ Homes a Year → Break down your conversion metrics.
• The Gary Keller Formula → Learning + Knowledge = Confidence.
• Champion’s Mindset → Weekly accountability + implementation focus.
• 4DX Framework → Wildly Important Goals, lead measures, scoreboards, accountability.
• The Four Agreements → Show up, report, do the Two, and grow your database.

📌 Keywords:

real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard

Trey Willard IG Account: https://www.instagram.com/trey.willard/ 

Trey Willard Website: https://www.thewgrouprealestate.com/ 

The Path -The W Group's 24 Closings Playbook. 

- What is the The Path -The W Group's 24 Closings Playbook? 

• The 12-Month Roadmap to 24 Closings is built in three phases: 
  • Phase 1 (Months 1–3) lays the foundation by building the machine—mindset, systems, CRM setup, and your first 50–100 leads—resulting in 1–2 closings;
  • Phase 2 creates momentum with daily habits and proven systems that drive 3–5 leads per week, setting you up to hit 24+ closings per year.

 https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ 

From leveraging TikTok and AI to ditching perfection and choosing authenticity, Neel shares the unfiltered truth about building a brand, creating trust, and making content that converts. This is not your typical real estate conversation—this is about personal transformation, confidence, and unlocking the power of your voice in an industry stuck in the past.

Whether you're an agent, loan officer, or entrepreneur—this is the blueprint for growing a brand in the age of content.

🚀 In this episode:

• Why most agents treat TikTok like a toy—and lose leads because of it
• How to find your voice and grow your business by being real
• Why low-budget, high-authenticity content performs better
• The psychology of confidence and why people-pleasing is killing your growth
• The shift from "real estate agent" to real estate marketer
• Using AI to work smarter, create better, and scale content
• Creating daily social media habits that actually build connection
• How vulnerability and emotional management impact your business
• Why success doesn’t require hustle culture or rigid time blocks
• Building a community that supports your personal AND professional goals

🎯 Chapters:

00:00 – Opening

02:44 – Authenticity in Content Creation

05:34 – Emotional Management in Real Estate

08:19 – The Impact of Personal Experience

11:20 – Navigating Criticism & Building Resilience

14:09 – Self-Discovery & Transformation

21:36 – Overcoming Adversity

24:40 – Finding Authenticity Through Vulnerability

27:38 – Alignment in Business

32:05 – Breaking Free from People-Pleasing

35:39 – Confidence in Opinions

42:08 – Embracing Flexibility

46:06 – Harnessing Energy in Content

48:59 – The Power of Consistency

56:04 – Leveraging AI for Creativity

58:51 – Building Community in Real Estate

01:04:09 – Intentionality Over Hustle Culture

01:09:49 – End Wrap-Up

FREE RESOURCE: The Modern Real Estate Agent’s Content Blueprint: https://coleholmes.lpages.co/the-modern-real-estate-agents-content-blueprint/

Neel Dhingra IG Account: https://www.instagram.com/neelhome/ 

Neel Dhingra Tiktok Account: https://www.tiktok.com/@neelhome 

Forward Content Accelerator: https://www.skool.com/forward/about 

📌 Keywords:

TikTok, real estate, marketing, authenticity, confidence, vulnerability, AI, social media, psychology, personal growth, branding, community, content creation, success

Courtney has generated 54+ referrals this year alone from TikTok—not with fancy equipment or curated perfection, but with raw, relatable content that actually connects.

They explore:

• Why most agents are underestimating TikTok
• How vulnerability builds trust (and business)
• The mindset shifts that led to Courtney’s personal and professional transformation How to remove friction for your clients and yourself
• Why confidence and self-alignment are now the top tools in your marketing toolbox
• How AI and intentional engagement can supercharge your content and create real community

Whether you're a seasoned agent or just starting out, this conversation will challenge how you show up online—and might just be the permission you need to stop perfecting and start connecting.

----

TikTok isn’t just for dancing — it’s for deals. Learn how to turn casual views into real estate referrals without being a content creator.

📘 Get your FREE copy of The Realtor’s Real Guide to TikTok: https://coleholmes.lpages.co/54-referrals-from-tiktok-courtney-benson-shares-her-real-estate-playbook/

----

🔥 Episode Highlights: 00:00 – The Power of TikTok in Real Estate 03:40 – Authenticity in Content Creation 06:31 – Emotional Management in Real Estate 09:15 – The Impact of Personal Experiences on Growth 15:05 – Self-Discovery & Transformation 25:37 – Vulnerability & Building Deeper Connections 36:35 – Confidence in Opinions = Success 47:02 – Harnessing Energy in Content 57:00 – Leveraging AI for Creativity 59:47 – Building a Supportive Community 01:05:05 – Intentionality Over Hustle

Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

Courtney Benson IG Account: https://www.instagram.com/courtneybensondotcom/ 

Courtney Benson Tiktok Account: https://www.tiktok.com/@courtneybensondotcom 

Things that make your homes cheap (viral ref magnet video): https://vt.tiktok.com/ZSBxC1VNk/

Recommended tools

Chatgpt: https://chatgpt.com/ 

Recommended IG Accounts to follow: 

Lacey Brutschy: https://www.instagram.com/laceyb.realtor/ 

Rosemary Lewis: https://www.instagram.com/therealestatebestie/ 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

Mat Petullo: https://www.instagram.com/mattpetullo/ 

Roland Osage: https://www.instagram.com/roland_osage/ 

Julie shares how realtors can turn their Google profile into a lead generation machine—from optimizing with high-quality photos to actively managing reviews and using the Q&A section to build trust with potential clients. She also opens up about her success on TikTok, where she bridges traditional and modern marketing strategies to help agents grow their brand.

Whether you're a new agent or a seasoned pro, this episode is packed with actionable tips and tech tools to help you stand out and stay consistent online.

You’ll learn:

• How to properly set up and optimize your Google Business Profile
• Why reviews are gold for your real estate brand
• The best way to use photos, posts, and Q&As for visibility
• How TikTok can amplify your reach as a real estate agent
• Tools and strategies that make digital marketing easier and more effective

Takeaways:

• Google loves consistent updates and five-star reviews
• Your profile can work for you 24/7 if optimized properly Combining SEO with social media gives you an edge
• Tools like Remine can enhance your lead generation strategy

Whether you’re trying to improve your SEO, build credibility, or stay ahead with social media—this episode has something for you.

Julie Tomlinson IG Account: www.instagram.com/julietomlinson.realtor/ 

Julie Tomlinson Tiktok Account (where she offers GBP optimization tips & tricks): /www.tiktok.com/@justbeingrealestate 

Recommended tools

Remine (map search, can help with farming list, mortgage balances, and can send card & letters and more) : https://www.remine.com/ 

Recommended IG Accounts to follow: 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

How to Start your Google Business Profile: 

https://business.google.com/us/business-profile/ 

Keywords: Google Business Profile, real estate marketing, profile optimization, social media strategy, TikTok, reviews, SEO, lead generation, realtor tips, digital marketing

We explore the emotional weight of leadership, how to move from burnout to breakthrough, and why agents who treat AI as a personal coach, collaborator, and co-founder will outpace everyone else in the next wave of real estate success.

Whether you're feeling overwhelmed by technology, curious how AI can save you time, or wondering how to actually use AI for content creation, client connection, and self-awareness this episode delivers.

Drew also shares his GPS framework for growth: Guidance, Positioning, Simulation—a strategy that leverages AI to map out your unique path to success.

If you’re a real estate agent, team leader, or entrepreneur who's ready to stop watching the future happen and start building it, this conversation is your blueprint.

💡 What You'll Learn:

• How AI can be your personal coach, not just your content assistant
• Why emotional burnout is real—and how tech can help you heal & lead
• The Real Academy on the Road approach to training agents with AI
• A real-time GPS strategy for guiding your business growth
• How to create personalized content that strengthens client AND family relationships
• Why human connection wins—even in an AI-powered world
• The future of real estate, and how agents who collaborate with AI will dominate
• How to discover your superpower and leverage it using automation and insights

Want more tactical conversations like this? Subscribe to Collaborate with Cole and turn on notifications – we’ve got more innovators, trailblazers, and deal-makers dropping straight fire every week.

Drop a comment if you're using AI in your biz—or if you’re just getting started. Let’s build this thing… together.

Drew Thompson’s IG Account: https://www.instagram.com/thedrewthompson/ 

Recommended tools

ChatGPT: https://openai.com/chatgpt/overview/ 

Higgsfield Ai Imaging: https://higgsfield.ai/ 

Suno Ai (Create your own music/song): https://suno.com/home 

Sesame (Maya & Miles): https://app.sesame.com/ 

Replit (create quick easy apps & websites) https://replit.com/templates/websites 

Recommended IG Accounts to follow: 

Jimmy Burgess: https://www.instagram.com/jimmyburgess_/ 

Mr Grateful: https://www.instagram.com/mr.grateful/ 

Ai Glasses Drew mentioned:

Evenrealities G 1 https://www.evenrealities.com/?srsltid=AfmBOoqwNvLSFwsg6-sMuIObxYrF_STFdyplCwjqETddhhsBdLulc5L2 

Google XR https://blog.google/products/android/android-xr-glasses-demo-io-2025/ 

Keywords

AI in real estate, real estate coaching, business strategies, automation tools for agents, real estate marketing, technology and real estate, agent productivity, AI-powered real estate business, content creation with AI, real estate training, personal development for agents

From pop culture references to defining your ideal client avatar, Kristina shares her journey and hard-earned lessons in YouTube video marketing, branding, and connecting with your audience. If you're a real estate agent or content creator looking to grow your platform, this is a must-watch!

💡 What You'll Learn:

• How to define and research your ideal client (avatar)
• Common video mistakes and how to fix them
• The secret to engaging video content that builds trust
• Why passion is key to attracting your dream clients
• Tips for using Reddit, Slack & other tools for audience insights
• How clickbait can work (if done right)
• Why many agents fail at niche marketing—and how to stand out
• The balance between authenticity and strategy in video marketing

🎯 Whether you're just starting out on YouTube or looking to take your real estate business to the next level, this conversation is packed with actionable tips and mindset shifts to help you dominate your niche.

-----------

Kristina Smallhorn: https://www.instagram.com/kristinasmallhorn/ 

Kristina Smallhorn’s Youtube Channel: https://www.youtube.com/c/KristinaSmallhorn 

Kristina’s Online Youtube Course for Realtors: https://www.realestatevideogeeks.com/ 

Check out Kristina’s excel sheet templates here (located at the upper right side of her website,inline with his social media icons): https://www.kristinasmallhorn.com/ 

Recommended tool

Slack: (Team communication, task and event reminders, project management, and productivity tool) https://slack.com/ 

Phone notes: Any built in notes app/notepad in your phone

Recommended IG Accounts to follow: 

Look at your ideal avatar, and find a youtuber/person that serves the same avatar. 

-----------

Keywords

real estate marketing, content creation, ideal client avatar, YouTube for real estate, audience engagement, personal branding, pop culture in real estate, niche marketing, Kristina Smallhorn, Cole Holmes, video content strategies, lead generation, video marketing, social media for agents, viewer behavior, real estate YouTube tips, branding for realtors

They get real about what works (and what doesn’t) when it comes to video content, building authentic personal brands, and leveraging video to educate, engage, and convert. Shane’s military-to-real-estate journey is packed with hard-earned lessons and repeatable strategies any agent can run with today.

🎯 Whether you’re brand new to content creation or looking to sharpen your social media edge, this convo will give you the blueprint.

🔥 Key Takeaways:

• You don’t need perfect gear to start. Just press record.
• Authenticity beats perfection. Personality builds trust.
• Spotlighting local businesses creates content and community.
• Passive prospecting through content builds rapport before the first call.
• Humor + education = magnetic content.
• Batch your content to stay consistent (and sane).
• Use video to explain pricing, market data, and seller strategy like a pro.
• Unlisted videos can be powerful tools for client onboarding.
• Analytics and trends can elevate your market updates and boost authority.

Shane Burgman: https://www.instagram.com/shaneburgman/  

Recommended tool

Followup Boss (CRM Tool): https://www.followupboss.com/ 

Real Scout (Used as a buyers search app, provides monthly market update, provides valuation, and Capable to add people on the listing so anytime a new listing pop-ups the sellers receives an email.):  https://www.realscout.com/ 

Recommended IG Accounts to follow: 

Jimmy Mackin: https://www.instagram.com/jimmymackin/ 

Jason Pantana: https://www.instagram.com/jasonpantana/ 

Keywords

real estate, video content, video marketing, local business spotlights, seller education, content strategy, passive prospecting, real estate tools, personal branding, authenticity in marketing, social media for agents, Follow Up Boss, B-roll techniques, content batching, agent advice, engagement strategies

🔹 Key Topics Covered: ✔️ The power of storytelling in real estate content 📖 ✔️ Why quality audio is crucial for video success 🎙️ ✔️ Using AI tools to streamline content creation 🤖 ✔️ How to start with just a smartphone & a mic 📱 ✔️ The best apps & tech tools for real estate agents 🔧 ✔️ Why consistency is the secret to social media success 🔄 ✔️ Outsourcing content: Why your time is worth more than editing ⏳

💡 “No one cares about you as much as you think… just start creating!” – Omer Rashid

Jason Gruner IG Account: https://www.instagram.com/jasongrunernashvillerealtor/ 

Recommended tool: 

DJI Mic: https://a.co/d/0DeDhu5

Monday.com: Omer’s preferred Project Managing Platform: https://monday.com/

Kommo: Omer’s fave tech tool. It’s like a CRM/Contact Management System for your Social Media platforms: https://www.kommo.com/

Zenlist: Omer’s other fave tech tool.  Agent-to-Client home search app https://zenlist.com/

Recommended IG Accounts to follow: 

Andrew Undem: https://www.instagram.com/undem/ 

Refitified: Omer’s media company where he helps Agents with their marketing, video editing, socials, etc https://www.refitified.com/

Sample videos he mentions:

A day in the life of…. https://www.instagram.com/reel/DIXakX1Oito/

Simple panning video…. https://www.instagram.com/reel/DH6-gEaxw-X/

Keywords

real estate, video marketing, personal journey, social media, content creation, success stories, agent tips, marketing strategies, confidence building, immigrant success, real estate, content creation, social media, video marketing, educational videos, engagement, consistency, planning, scripting, AI, real estate, social media, lead generation, personal branding, video marketing, tech tools, content creation, agent tips, client engagement, CRM

Discover how targeted marketing, consistency, and digital tools can help you generate more leads and establish authority in your local market.

🔑 Key Takeaways: ✅ Geo farming is essential for long-term real estate success. ✅ Inconsistency kills results—stay committed to your strategy! ✅ A 1-3% response rate is achievable with the right approach. ✅ Condensing a 12-month plan into 12 weeks can accelerate success. ✅ Market saturation increases visibility and strengthens brand recognition. ✅ Postcards, digital ads, and home price reports work together for maximum impact. ✅ Tracking engagement & using technology (like Loom) enhances communication. ✅ Building a neighborhood database is key to long-term growth. ✅ Starting small & staying consistent leads to massive success.

🔥 Ready to dominate your local market? Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more real estate marketing strategies!

Jason Gruner IG Account: https://www.instagram.com/jasongrunernashvillerealtor/ 

Recommended tool: 

Loom: https://www.loom.com/ 

Recommended IG Accounts to follow: 

Ken Pozek: https://www.instagram.com/kenpozek/ 

Keywords

real estate, geo farming, marketing strategies, Jason Gruner, luxury real estate, Nashville, farming neighborhoods, real estate agents, marketing campaigns, consistency, real estate marketing, postcard strategy, digital marketing, neighborhood expertise, engagement tracking, real estate success, branding, market reports, lead generation, real estate tips

We break down: 

✅ The real story behind today’s housing market ✅ How KCM Playbooks simplify market insights for agents ✅ What agents need to know to communicate with confidence ✅ How media narratives shape public perception ✅ Why asking the right questions can change the client conversation ✅ The role of technology and real estate influencers in today’s market ✅ Why younger generations need education and clarity around home buying

Takeaways you don’t want to miss: 

→ Market timing is often life-event driven—not headline driven → Supply and demand are still major players in price stability → Misinformation can derail good decisions—facts matter → Confidence comes from understanding and sharing knowledge consistently → Every family deserves to feel empowered in their real estate decisions

🔥 Whether you're a seasoned pro or just starting out, this episode will help you sharpen your communication, deliver real value to clients, and stay ahead in the ever-evolving world of real estate.

📩 Don’t forget to like, comment, and subscribe for more real estate business insights!

Favorite Tech Tool: “Keeping Current Matters”

50% off their first month of KCM and that offer is valid through JUNE 1, 2025

Your unique URL: TryKCM.com/Cole 

Coupon Code to claim offer: collaborate 

Both plans include the new Conversations to Deals Playbook (https://www.keepingcurrentmatters.com/lp/conversations-playbook/) , which is a plug-and-play system that helps agents consistently activate their database and spark real conversations that lead to closings.

Suggested People to follow on IG: 

Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 

Krys Benyamein IG Accoun: https://www.instagram.com/krysbenyamein/?hl=en 

Katie Day IG Account:https://www.instagram.com/movemetotx/?hl=en and https://www.instagram.com/houston.unlocked/?hl=en 

keywords

real estate, market insights, Keeping Current Matters, KCM Playbooks, buyer concerns, seller concerns, media influence, communication strategies, mortgage rates, housing market, market timing, misinformation, knowledge sharing, technology in real estate, real estate influencers

🚀 Want to take your real estate business to the next level? In this conversation, Jimmy Burgess and Cole Holmes break down the #1 strategy for generating listing leads through the power of video marketing and technology tools.. Learn how personalized video messaging, video CMAs, and strategic follow-ups can transform client relationships and boost engagement.

🔑 Key Takeaways: ✅ Video marketing is essential for engaging clients and building trust. ✅ Consistency and a structured approach lead to measurable success. ✅ Personalization in video messaging increases open rates and conversions. ✅ Adapting to market trends—like expired listings—creates new opportunities. ✅ Overcoming perfectionism and setting clear goals are critical for long-term growth. ✅ Using technology tools streamlines communication and enhances the client experience.

🔥 Ready to elevate your real estate business? Hit that LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert real estate strategies!

Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ 

5 Articles Jimmy mentioned: www.beststufffromJimmy.com 

Recommended tool: 

BombBomb https://bombbomb.com/?bbsource=referloop 

FREE Examples:

Here’s an actual Video CMA Jimmy sent:https://bbemaildelivery.com/bbext/?p=video_land&id=14cb091e-7532-47d3-977a-904924776525&beid=gm%3Ae4ee6900-a8ce-4b5c-871c-efc95a9c1aac&beaddr=cholmes%40waterstonemortgage.com 

Here’s Jimmy walking you through exactly how to create & send the Video CMA: https://youtu.be/NrKnDHvWnys?si=JqhmjUs87bpMQOF2 

Recommended IG Accounts to follow: 

Jimmy Mackin https://www.instagram.com/jimmymackin/ 

Andrew Undem https://www.instagram.com/undem/ 

Sharran Srivatsaa https://www.instagram.com/sharransrivatsaa/ 

Katie Day https://www.instagram.com/movemetotx/ 

Jason Cassity https://www.instagram.com/jason_cassity/ 

#RealEstateMarketing #VideoMarketing #RealEstateSuccess #TechInRealEstate #JimmyBurgess #ColeHolmes #ExpiredListings #VideoCMA #RealEstateAgents #LeadGeneration #MarketingStrategy

In this episode of the Cole Holmes Podcast, special guest Julie Colin shares her game-changing strategies for real estate success! From effective follow-up and community engagement to leveraging technology like Homebot and ChatGPT, Julie reveals how she built strong client relationships and became the top agent in a neighborhood she didn’t even live in.

🔑 What You’ll Learn: ✔️ How to stay top-of-mind with past clients ✔️ The best follow-up strategies most agents ignore ✔️ How to use Homebot as a client engagement assistant ✔️ The power of neighborhood events and marketing ✔️ Tips for open houses, listing launches, and buyer engagement

💡 Quote from Julie: "I just want to provide value and not be salesy."

📌 Don’t forget to like, comment, and subscribe for more real estate tips!

Listing Launch (Top attract more listing) presentation canva link: https://coleholmes.lpages.co/julie-colin-listing-launch-explosion-2024 

Example of the website she built for the community she markets in:

www.barathavencommunity.com

Julie Collins IG: (@homeswithjulie_) https://www.instagram.com/homeswithjulie_

Chalk Digital: https://www.chalkdigital.com/ 

Most Recommended Tool by Julie: 

Homebot: https://homebot.ai/ 

BombBomb: https://bombbomb.com/ 

Recommended Realtor to follow on IG by Julie: 

Marie Boatsman: (@mariebrealty) https://www.instagram.com/mariebrealty/ 

#RealEstate #ListingLaunch #MarketingStrategies #NeighborhoodEngagement #ClientRelationships #AgentTips #Homebot #ChatGPT #RealEstateSuccess