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    <title>A Brief Coffee With...</title>
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    <description><![CDATA[A Brief Coffee With… is a podcast from CEW Communications, hosted by Cathy White, featuring honest, unfiltered conversations with journalists and content creators. In a fast-moving media landscape shaped by AI, shifting markets, and constant demand for content, we explore how stories are formed, what makes them stand out, and how to cut through the noise.<br /><br />From pitching and storytelling to media trends and startup coverage, this is your inside track on modern media—one brief coffee at a time.]]></description>
    <pubDate>Tue, 12 May 2026 00:30:00 +0000</pubDate>
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        <copyright>Cathy White</copyright>
    <category>Business:Marketing</category>
    <ttl>1440</ttl>
    <itunes:type>episodic</itunes:type>
          <itunes:summary></itunes:summary>
        <itunes:author>Cathy White</itunes:author>
	<itunes:category text="Business">
		<itunes:category text="Marketing" />
	</itunes:category>
    <itunes:owner>
        <itunes:name>Cathy White</itunes:name>
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    <item>
        <title>A Brief Coffee With Tasmin Lockwood, Freelance and Former Business Insider - Episode 04</title>
        <itunes:title>A Brief Coffee With Tasmin Lockwood, Freelance and Former Business Insider - Episode 04</itunes:title>
        <link>https://cathyig.podbean.com/e/a-brief-coffee-with-tasmin-lockwood-freelance-and-former-business-insider-episode-04/</link>
                    <comments>https://cathyig.podbean.com/e/a-brief-coffee-with-tasmin-lockwood-freelance-and-former-business-insider-episode-04/#comments</comments>        <pubDate>Tue, 12 May 2026 00:30:00 +0000</pubDate>
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                                    <description><![CDATA[<p class="isSelectedEnd">In episode four of A Brief Coffee With…, Cathy is joined by Tasmin Lockwood, a freelance journalist covering tech, climate, and impact across Europe.</p>
<p class="isSelectedEnd">From her time at CNBC to launching an independent newsletter, Tasmin shares how her perspective on journalism has evolved—and why human, impact-driven storytelling is more important than ever. They also explore the realities of freelancing, the decline of climate coverage, and how AI-generated commentary is changing the media landscape.</p>
<p>Key moments
00:00 – Meet Tasmin Lockwood (freelance journalist)
01:30 – Life on the road and recent work at CNBC
03:00 – What she learned from covering global markets
04:30 – Transitioning back to freelancing
05:30 – What stories she’s looking for now
06:30 – Balancing meaningful work vs paid work
07:30 – Expanding into editorial strategy &amp; consulting
08:30 – The shift in tech media (Business Insider &amp; beyond)
10:30 – Why climate coverage is declining
12:00 – Launching the Verdant newsletter
13:30 – The role of independent media &amp; Substack
15:00 – Climate, energy, and global instability
17:00 – Why human impact stories matter most
18:30 – Quick fire: pitching, formats &amp; timing
20:30 – What PRs should stop doing
21:30 – What founders get wrong in interviews
23:00 – AI-generated content &amp; “slop” in journalism
24:30 – How to contact Tasmin</p>
]]></description>
                                                            <content:encoded><![CDATA[<p class="isSelectedEnd">In episode four of <em>A Brief Coffee With…</em>, Cathy is joined by Tasmin Lockwood, a freelance journalist covering tech, climate, and impact across Europe.</p>
<p class="isSelectedEnd">From her time at CNBC to launching an independent newsletter, Tasmin shares how her perspective on journalism has evolved—and why human, impact-driven storytelling is more important than ever. They also explore the realities of freelancing, the decline of climate coverage, and how AI-generated commentary is changing the media landscape.</p>
<p>Key moments<br>
00:00 – Meet Tasmin Lockwood (freelance journalist)<br>
01:30 – Life on the road and recent work at CNBC<br>
03:00 – What she learned from covering global markets<br>
04:30 – Transitioning back to freelancing<br>
05:30 – What stories she’s looking for now<br>
06:30 – Balancing meaningful work vs paid work<br>
07:30 – Expanding into editorial strategy &amp; consulting<br>
08:30 – The shift in tech media (Business Insider &amp; beyond)<br>
10:30 – Why climate coverage is declining<br>
12:00 – Launching the Verdant newsletter<br>
13:30 – The role of independent media &amp; Substack<br>
15:00 – Climate, energy, and global instability<br>
17:00 – Why human impact stories matter most<br>
18:30 – Quick fire: pitching, formats &amp; timing<br>
20:30 – What PRs should stop doing<br>
21:30 – What founders get wrong in interviews<br>
23:00 – AI-generated content &amp; “slop” in journalism<br>
24:30 – How to contact Tasmin</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/rx9i5qsbnq6v9hbr/ABCW_S01E04_Tasmin6ae8f.mp3" length="55945054" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In episode four of A Brief Coffee With…, Cathy is joined by Tasmin Lockwood, a freelance journalist covering tech, climate, and impact across Europe.
From her time at CNBC to launching an independent newsletter, Tasmin shares how her perspective on journalism has evolved—and why human, impact-driven storytelling is more important than ever. They also explore the realities of freelancing, the decline of climate coverage, and how AI-generated commentary is changing the media landscape.
Key moments00:00 – Meet Tasmin Lockwood (freelance journalist)01:30 – Life on the road and recent work at CNBC03:00 – What she learned from covering global markets04:30 – Transitioning back to freelancing05:30 – What stories she’s looking for now06:30 – Balancing meaningful work vs paid work07:30 – Expanding into editorial strategy &amp; consulting08:30 – The shift in tech media (Business Insider &amp; beyond)10:30 – Why climate coverage is declining12:00 – Launching the Verdant newsletter13:30 – The role of independent media &amp; Substack15:00 – Climate, energy, and global instability17:00 – Why human impact stories matter most18:30 – Quick fire: pitching, formats &amp; timing20:30 – What PRs should stop doing21:30 – What founders get wrong in interviews23:00 – AI-generated content &amp; “slop” in journalism24:30 – How to contact Tasmin]]></itunes:summary>
        <itunes:author>Cathy White</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1748</itunes:duration>
                <itunes:episode>4</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
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    <item>
        <title>A Brief Coffee With David Savage, Tech Talks - Episode 03</title>
        <itunes:title>A Brief Coffee With David Savage, Tech Talks - Episode 03</itunes:title>
        <link>https://cathyig.podbean.com/e/a-brief-coffee-with-david-savage-tech-talks-episode-03/</link>
                    <comments>https://cathyig.podbean.com/e/a-brief-coffee-with-david-savage-tech-talks-episode-03/#comments</comments>        <pubDate>Tue, 05 May 2026 00:30:00 +0000</pubDate>
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                                    <description><![CDATA[





<p>In episode three of A Brief Coffee With…, Cathy sits down with David Savage, host of Tech Talks, to explore what it really takes to create engaging conversations in podcasting.</p>
<p>From building one of the world’s most popular tech podcasts to producing documentary films, David shares how storytelling opens doors—and why the best interviews feel like conversations, not performances. They also dive into what makes a great guest, how to stand out when pitching, and how to make the most out of the content you create.</p>
<p>Key moments
00:00 – Meet David Savage (Tech Talks)
02:00 – The origin story of Tech Talks
04:00 – What makes a great podcast guest
05:30 – Why over-preparation can hurt interviews
07:00 – Creating natural, conversational interviews
08:30 – From podcast to documentary filmmaking
10:30 – Standing out in a crowded content landscape
14:00 – How to pitch podcast guests effectively
16:00 – Quick fire: pitching, formats &amp; timing
18:30 – What PRs should stop doing
19:30 – Why guests need to share content
21:30 – Repurposing content across platforms
23:30 – How to contact David</p>
<p>If you're looking for support with your communications, get in touch at cewcomms.com.</p>





]]></description>
                                                            <content:encoded><![CDATA[





<p>In episode three of <em>A Brief Coffee With…</em>, Cathy sits down with David Savage, host of <em>Tech Talks</em>, to explore what it really takes to create engaging conversations in podcasting.</p>
<p>From building one of the world’s most popular tech podcasts to producing documentary films, David shares how storytelling opens doors—and why the best interviews feel like conversations, not performances. They also dive into what makes a great guest, how to stand out when pitching, and how to make the most out of the content you create.</p>
<p>Key moments<br>
00:00 – Meet David Savage (Tech Talks)<br>
02:00 – The origin story of Tech Talks<br>
04:00 – What makes a great podcast guest<br>
05:30 – Why over-preparation can hurt interviews<br>
07:00 – Creating natural, conversational interviews<br>
08:30 – From podcast to documentary filmmaking<br>
10:30 – Standing out in a crowded content landscape<br>
14:00 – How to pitch podcast guests effectively<br>
16:00 – Quick fire: pitching, formats &amp; timing<br>
18:30 – What PRs should stop doing<br>
19:30 – Why guests need to share content<br>
21:30 – Repurposing content across platforms<br>
23:30 – How to contact David</p>
<p>If you're looking for support with your communications, get in touch at cewcomms.com.</p>





]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cfmi6nzthnimgnsk/ABCW_S01E03_David_v1bqw8d.mp3" length="47973981" type="audio/mpeg"/>
        <itunes:summary>In episode three of A Brief Coffee With…, Cathy speaks with David Savage, host of Tech Talks, about what makes a great podcast conversation. From building a global show to producing documentaries, David shares insights on storytelling, pitching, and why passion—not perfection—creates engaging interviews.</itunes:summary>
        <itunes:author>Cathy White</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1499</itunes:duration>
                <itunes:episode>3</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22277977/Thumbnail_-_David8t0fo.jpg" />    </item>
    <item>
        <title>A Brief Coffee With Jane Wakefield, Freelance and Former BBC - Episode 02</title>
        <itunes:title>A Brief Coffee With Jane Wakefield, Freelance and Former BBC - Episode 02</itunes:title>
        <link>https://cathyig.podbean.com/e/a-brief-coffee-with-jane-wakefield-freelance-and-former-bbc-episode-02/</link>
                    <comments>https://cathyig.podbean.com/e/a-brief-coffee-with-jane-wakefield-freelance-and-former-bbc-episode-02/#comments</comments>        <pubDate>Tue, 28 Apr 2026 00:01:00 +0000</pubDate>
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                                    <description><![CDATA[<p style="text-align: justify;">In episode two of A Brief Coffee With…, Cathy White sits down with Jane Wakefield, former BBC tech journalist and now freelance writer and podcaster, to explore what’s shaping today’s tech media landscape.</p>
<p style="text-align: justify;">From the relentless pace of AI to the rise of sophisticated online scams, Jane shares what’s capturing her attention—and why human storytelling still matters more than ever. She also reflects on her shift from newsroom journalism to podcasting, and what founders and comms teams need to know to stand out.</p>
<p style="text-align: justify;">Key moments
00:00 – Meet Jane Wakefield (former BBC, freelance journalist &amp; podcaster)
01:10 – What’s on Jane’s radar: AI and scam stories
02:30 – From BBC to freelance: career journey and shift in focus
04:30 – Podcasting vs writing: how her work has evolved
06:00 – What makes a great podcast guest
07:30 – Why human stories and anecdotes cut through
10:30 – How founders can find and tell their story
13:00 – The role of vulnerability and relatability in storytelling
15:00 – What makes a strong media pitch
16:30 – Why simple, searchable emails work best
18:00 – Quick fire: pitching, press releases &amp; timing
20:00 – What PRs should stop doing
21:30 – Advice for founders speaking to journalists
23:00 – How to contact Jane</p>
<p style="text-align: justify;">If you're looking for support with your communications, get in touch at cewcomms.com.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="text-align: justify;">In episode two of <em>A Brief Coffee With…</em>, Cathy White sits down with Jane Wakefield, former BBC tech journalist and now freelance writer and podcaster, to explore what’s shaping today’s tech media landscape.</p>
<p style="text-align: justify;">From the relentless pace of AI to the rise of sophisticated online scams, Jane shares what’s capturing her attention—and why human storytelling still matters more than ever. She also reflects on her shift from newsroom journalism to podcasting, and what founders and comms teams need to know to stand out.</p>
<p style="text-align: justify;">Key moments<br>
00:00 – Meet Jane Wakefield (former BBC, freelance journalist &amp; podcaster)<br>
01:10 – What’s on Jane’s radar: AI and scam stories<br>
02:30 – From BBC to freelance: career journey and shift in focus<br>
04:30 – Podcasting vs writing: how her work has evolved<br>
06:00 – What makes a great podcast guest<br>
07:30 – Why human stories and anecdotes cut through<br>
10:30 – How founders can find and tell their story<br>
13:00 – The role of vulnerability and relatability in storytelling<br>
15:00 – What makes a strong media pitch<br>
16:30 – Why simple, searchable emails work best<br>
18:00 – Quick fire: pitching, press releases &amp; timing<br>
20:00 – What PRs should stop doing<br>
21:30 – Advice for founders speaking to journalists<br>
23:00 – How to contact Jane</p>
<p style="text-align: justify;">If you're looking for support with your communications, get in touch at cewcomms.com.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/cd8a394gumqa2h24/ABCW_S01E02_Jane_v18tyvl.mp3" length="44809052" type="audio/mpeg"/>
        <itunes:summary>In episode two of A Brief Coffee With…, Cathy White speaks with Jane Wakefield, former BBC tech journalist turned freelancer and podcaster. They explore the fast-moving world of AI, the rise of online scams, and why human storytelling is key to standing out. Jane also shares practical advice on pitching, what makes a great guest, and how founders can better connect with journalists.</itunes:summary>
        <itunes:author>Cathy White</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1400</itunes:duration>
                <itunes:episode>2</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22277977/Thumbnail_Jane_Wakefield9h42l.jpg" />    </item>
    <item>
        <title>A Brief Coffee With Cate Lawrence, Tech EU - Episode 01</title>
        <itunes:title>A Brief Coffee With Cate Lawrence, Tech EU - Episode 01</itunes:title>
        <link>https://cathyig.podbean.com/e/a-brief-coffee-with-cate-lawrence-tech-eu-episode-01/</link>
                    <comments>https://cathyig.podbean.com/e/a-brief-coffee-with-cate-lawrence-tech-eu-episode-01/#comments</comments>        <pubDate>Tue, 21 Apr 2026 10:26:09 +0000</pubDate>
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                                    <description><![CDATA[<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">Key moments
00:00 – Meet Cate Lawrence (Tech.eu)
01:20 – Choosing events &amp; avoiding burnout
03:15 – What stories are getting attention now
04:45 – What makes a strong founder story
06:20 – The rise of younger founders
06:45 – Beyond AI: health, materials &amp; impact tech
09:00 – Hype cycles &amp; Europe’s tech momentum
12:20 – Quick fire: how to pitch journalists
13:40 – What PRs should stop doing
14:40 – What founders get wrong
16:30 – Why every pitch needs a clear “why”
17:10 – How to contact Cate</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW"> </p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">If you're looking for support with your communications, get in touch at cewcomms.com.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">Key moments<br>
00:00 – Meet Cate Lawrence (Tech.eu)<br>
01:20 – Choosing events &amp; avoiding burnout<br>
03:15 – What stories are getting attention now<br>
04:45 – What makes a strong founder story<br>
06:20 – The rise of younger founders<br>
06:45 – Beyond AI: health, materials &amp; impact tech<br>
09:00 – Hype cycles &amp; Europe’s tech momentum<br>
12:20 – Quick fire: how to pitch journalists<br>
13:40 – What PRs should stop doing<br>
14:40 – What founders get wrong<br>
16:30 – Why every pitch needs a clear “why”<br>
17:10 – How to contact Cate</p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW"> </p>
<p class="e-10310-text encore-text-body-medium encore-internal-color-text-subdued SvUN7GwF6XYIW1FW">If you're looking for support with your communications, get in touch at cewcomms.com.</p>
]]></content:encoded>
                                    
        <enclosure url="https://mcdn.podbean.com/mf/web/hitkenbkgfj4x3ip/ABCW_S01E01_Cate_v17shff.mp3" length="37099868" type="audio/mpeg"/>
        <itunes:summary><![CDATA[In episode one of A Brief Coffee With…, Cathy White sits down with Cate Lawrence, Senior Journalist at Tech.eu, to unpack what really makes a story stand out in today’s fast-moving media landscape.
From AI saturation to health tech, sustainability, and Europe’s push for tech independence, Cate shares what’s catching her attention—and what founders and PRs need to know to cut through.
Key moments00:00 – Meet Cate Lawrence (Tech.eu)01:20 – Choosing events &amp; avoiding burnout03:15 – What stories are getting attention now04:45 – What makes a strong founder story06:20 – The rise of younger founders06:45 – Beyond AI: health, materials &amp; impact tech09:00 – Hype cycles &amp; Europe’s tech momentum12:20 – Quick fire: how to pitch journalists13:40 – What PRs should stop doing14:40 – What founders get wrong16:30 – Why every pitch needs a clear “why”17:10 – How to contact Cate
 
If you're looking for support with your communications, get in touch at cewcomms.com.]]></itunes:summary>
        <itunes:author>Cathy White</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1159</itunes:duration>
                <itunes:episode>1</itunes:episode>
        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22277977/Thumbnail_Cate_Lawrencebrdzk.jpg" />    </item>
    <item>
        <title>A Brief Coffee With Teaser - Episode 00</title>
        <itunes:title>A Brief Coffee With Teaser - Episode 00</itunes:title>
        <link>https://cathyig.podbean.com/e/a-brief-coffee-with-teaser-episode-00/</link>
                    <comments>https://cathyig.podbean.com/e/a-brief-coffee-with-teaser-episode-00/#comments</comments>        <pubDate>Fri, 17 Apr 2026 08:31:20 +0000</pubDate>
        <guid isPermaLink="false">cced66ed-5c17-4f3a-9561-5e9fe1ed5683</guid>
                                    <description><![CDATA[<p>A Brief Coffee With… is a podcast from CEW Communications, hosted by Cathy White, featuring honest, unfiltered conversations with journalists and content creators. In a fast-moving media landscape shaped by AI, shifting markets, and constant demand for content, we explore how stories are formed, what makes them stand out, and how to cut through the noise.</p>
<p>From pitching and storytelling to media trends and startup coverage, this is your inside track on modern media—one brief coffee at a time.</p>
<p>Join us for the first episode, live on April 21st.</p>
]]></description>
                                                            <content:encoded><![CDATA[<p><em>A Brief Coffee With…</em> is a podcast from CEW Communications, hosted by Cathy White, featuring honest, unfiltered conversations with journalists and content creators. In a fast-moving media landscape shaped by AI, shifting markets, and constant demand for content, we explore how stories are formed, what makes them stand out, and how to cut through the noise.</p>
<p>From pitching and storytelling to media trends and startup coverage, this is your inside track on modern media—one brief coffee at a time.</p>
<p>Join us for the first episode, live on April 21st.</p>
]]></content:encoded>
                                    
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        <itunes:summary>&amp;lt;p&amp;gt;&amp;lt;em&amp;gt;A Brief Coffee With…&amp;lt;/em&amp;gt; is a podcast from CEW Communications, hosted by Cathy White, featuring honest, unfiltered conversations with journalists and content creators. In a fast-moving media landscape shaped by AI, shifting markets, and constant demand for content, we explore how stories are formed, what makes them stand out, and how to cut through the noise.&amp;lt;/p&amp;gt;&amp;lt;p&amp;gt;From pitching and storytelling to media trends and startup coverage, this is your inside track on modern media—one brief coffee at a time.&amp;lt;/p&amp;gt;&amp;lt;p&amp;gt;Join us for the first episode, live on April 21st.&amp;lt;/p&amp;gt;</itunes:summary>
        <itunes:author>Cathy White</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>61</itunes:duration>
                        <itunes:episodeType>full</itunes:episodeType>
        <itunes:image href="https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog22277977/c5b29002a08e49e644c174c29999e8c0.jpg" />    </item>
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