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    <title>Built To Scale Podcast</title>
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    <description><![CDATA[<p>Hosted by Martha Hall, Built To Scale <span style="font-weight:400;">is a podcast for business owners who are building, growing, and figuring it out in real time.</span></p>
<p><span style="font-weight:400;">Each episode features honest conversations with founders and owners about what it really takes to lead a company through growth, uncertainty, challenge, and change. From tough decisions and leadership lessons to hard-won breakthroughs and behind-the-scenes realities, this podcast explores the experiences that shape better businesses and stronger leaders.</span></p>
<p><span style="font-weight:400;">It is not about polished success stories or surface-level advice. It is about the real journey of ownership: what works, what does not, and what business owners learn along the way.</span></p>]]></description>
    <pubDate>Tue, 25 Aug 2026 12:35:19 -0600</pubDate>
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        <copyright>Copyright 2026 All rights reserved.</copyright>
    <category>Business</category>
    <ttl>1440</ttl>
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        <itunes:author>Martha Hall</itunes:author>
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        <itunes:name>Martha Hall</itunes:name>
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        <title>Scaling Without Sacrificing Life with Dr. Darian Parker</title>
        <itunes:title>Scaling Without Sacrificing Life with Dr. Darian Parker</itunes:title>
        <link>https://builttoscalepodcast.podbean.com/e/scaling-without-sacrificing-life-with-dr-darian-parker/</link>
                    <comments>https://builttoscalepodcast.podbean.com/e/scaling-without-sacrificing-life-with-dr-darian-parker/#comments</comments>        <pubDate>Tue, 11 Aug 2026 09:12:46 -0600</pubDate>
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                                    <description><![CDATA[<p style="text-align: justify;">In this episode of the Built to Scale podcast, Martha Hall speaks with Dr. Darian Parker, owner of Parker Personal Training LLC, about why moving his business fully virtual years before COVID allowed him to create a more flexible lifestyle while building a thriving referral-only business. Drawing on more than 25 years of experience, Darian shares how investing in relationships, delivering exceptional client experiences, and prioritizing long-term trust over marketing have helped him retain clients for decades and grow without advertising. He also explains why sustainable success comes from building a business around the life you want, taking care of your own wellbeing, and resisting the pressure to scale at the expense of personal fulfillment.</p>
<p style="text-align: justify;">This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.

To find out more, visit <a href='https://www.linkedin.com/in/marthahall1/'>https://www.linkedin.com/in/marthahall1/</a>
</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="text-align: justify;">In this episode of the Built to Scale podcast, Martha Hall speaks with Dr. Darian Parker, owner of Parker Personal Training LLC, about why moving his business fully virtual years before COVID allowed him to create a more flexible lifestyle while building a thriving referral-only business. Drawing on more than 25 years of experience, Darian shares how investing in relationships, delivering exceptional client experiences, and prioritizing long-term trust over marketing have helped him retain clients for decades and grow without advertising. He also explains why sustainable success comes from building a business around the life you want, taking care of your own wellbeing, and resisting the pressure to scale at the expense of personal fulfillment.</p>
<p style="text-align: justify;">This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.<br>
<br>
To find out more, visit <a href='https://www.linkedin.com/in/marthahall1/'>https://www.linkedin.com/in/marthahall1/</a><br>
</p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[In this episode of the Built to Scale podcast, Martha Hall speaks with Dr. Darian Parker, owner of Parker Personal Training LLC, about why moving his business fully virtual years before COVID allowed him to create a more flexible lifestyle while building a thriving referral-only business. Drawing on more than 25 years of experience, Darian shares how investing in relationships, delivering exceptional client experiences, and prioritizing long-term trust over marketing have helped him retain clients for decades and grow without advertising. He also explains why sustainable success comes from building a business around the life you want, taking care of your own wellbeing, and resisting the pressure to scale at the expense of personal fulfillment.
This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.To find out more, visit https://www.linkedin.com/in/marthahall1/]]></itunes:summary>
        <itunes:author>Martha Hall</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>1615</itunes:duration>
                <itunes:episode>1</itunes:episode>
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        <title>Construction Done Right with Tony Bichai</title>
        <itunes:title>Construction Done Right with Tony Bichai</itunes:title>
        <link>https://builttoscalepodcast.podbean.com/e/construction-done-right-with-tony-bichai/</link>
                    <comments>https://builttoscalepodcast.podbean.com/e/construction-done-right-with-tony-bichai/#comments</comments>        <pubDate>Tue, 11 Aug 2026 09:56:25 -0600</pubDate>
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                                    <description><![CDATA[<p style="text-align: justify;">In this episode of the Built To Scale podcast, Martha Hall speaks with Tony Bichai, owner of Bichai Construction Corporation, about the realities of building a successful construction company and the importance of strong communication, accountability, and relationships. Tony shares how his family, industry experience, and personal loss shaped his leadership style and his commitment to treating clients, subcontractors, and projects with care and integrity. The conversation also explores common mistakes contractors make, the value of clear documentation and financial discipline, and what homeowners should consider when choosing the right contractor.</p>
<p style="text-align: justify;">This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses. 

To find out more, visit https://www.linkedin.com/in/marthahall1/ 
</p>
]]></description>
                                                            <content:encoded><![CDATA[<p style="text-align: justify;">In this episode of the Built To Scale podcast, Martha Hall speaks with Tony Bichai, owner of Bichai Construction Corporation, about the realities of building a successful construction company and the importance of strong communication, accountability, and relationships. Tony shares how his family, industry experience, and personal loss shaped his leadership style and his commitment to treating clients, subcontractors, and projects with care and integrity. The conversation also explores common mistakes contractors make, the value of clear documentation and financial discipline, and what homeowners should consider when choosing the right contractor.</p>
<p style="text-align: justify;">This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses. <br>
<br>
To find out more, visit https://www.linkedin.com/in/marthahall1/ <br>
</p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[In this episode of the Built To Scale podcast, Martha Hall speaks with Tony Bichai, owner of Bichai Construction Corporation, about the realities of building a successful construction company and the importance of strong communication, accountability, and relationships. Tony shares how his family, industry experience, and personal loss shaped his leadership style and his commitment to treating clients, subcontractors, and projects with care and integrity. The conversation also explores common mistakes contractors make, the value of clear documentation and financial discipline, and what homeowners should consider when choosing the right contractor.
This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses. To find out more, visit https://www.linkedin.com/in/marthahall1/ ]]></itunes:summary>
        <itunes:author>Martha Hall</itunes:author>
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        <itunes:block>No</itunes:block>
        <itunes:duration>1360</itunes:duration>
                <itunes:episode>2</itunes:episode>
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        <title>Redefining Success Through Happiness with Dave Rossi</title>
        <itunes:title>Redefining Success Through Happiness with Dave Rossi</itunes:title>
        <link>https://builttoscalepodcast.podbean.com/e/redefining-success-through-happiness-with-dave-rossi/</link>
                    <comments>https://builttoscalepodcast.podbean.com/e/redefining-success-through-happiness-with-dave-rossi/#comments</comments>        <pubDate>Tue, 25 Aug 2026 12:35:19 -0600</pubDate>
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                                    <description><![CDATA[<p>In this episode of the Built to Scale Podcast, Martha Hall speaks with Dave Rossi, founder and CEO of CIQU Construction, about how starting over transformed his approach to business, leadership, and success. Dave shares why personal happiness, authenticity, and strong values have become the foundation of how he chooses clients, builds relationships, and grows his company without chasing opportunities that are not the right fit. He also discusses the importance of accepting challenges, recognizing your weaknesses, staying true to your principles, and creating a business where success follows from doing meaningful work with the right people.</p>
<p>This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.

To find out more, visit <a href='https://www.linkedin.com/in/marthahall1/'>https://www.linkedin.com/in/marthahall1/</a>
</p>
]]></description>
                                                            <content:encoded><![CDATA[<p>In this episode of the Built to Scale Podcast, Martha Hall speaks with Dave Rossi, founder and CEO of CIQU Construction, about how starting over transformed his approach to business, leadership, and success. Dave shares why personal happiness, authenticity, and strong values have become the foundation of how he chooses clients, builds relationships, and grows his company without chasing opportunities that are not the right fit. He also discusses the importance of accepting challenges, recognizing your weaknesses, staying true to your principles, and creating a business where success follows from doing meaningful work with the right people.</p>
<p>This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.<br>
<br>
To find out more, visit <a href='https://www.linkedin.com/in/marthahall1/'>https://www.linkedin.com/in/marthahall1/</a><br>
</p>
]]></content:encoded>
                                    
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        <itunes:summary><![CDATA[In this episode of the Built to Scale Podcast, Martha Hall speaks with Dave Rossi, founder and CEO of CIQU Construction, about how starting over transformed his approach to business, leadership, and success. Dave shares why personal happiness, authenticity, and strong values have become the foundation of how he chooses clients, builds relationships, and grows his company without chasing opportunities that are not the right fit. He also discusses the importance of accepting challenges, recognizing your weaknesses, staying true to your principles, and creating a business where success follows from doing meaningful work with the right people.
This show is brought to you by The Profit Accelerator, a system for business owners who want to increase profits, improve cash flow, and build stronger businesses.To find out more, visit https://www.linkedin.com/in/marthahall1/]]></itunes:summary>
        <itunes:author>Martha Hall</itunes:author>
        <itunes:explicit>false</itunes:explicit>
        <itunes:block>No</itunes:block>
        <itunes:duration>1695</itunes:duration>
                <itunes:episode>3</itunes:episode>
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