Build The Hype https://buildthehype.podbean.com Build the Hype is a podcast hosted by Kerrie Richmond, owner of HYPE Marketing Agency, featuring candid conversations with top marketers and business leaders. Each episode unpacks the strategies, stories, and lessons behind today's biggest marketing wins and the failures that taught the most. Whether you're a business owner, marketer, or entrepreneur, tune in for real insight on building brands that last.

]]> Wed, 12 Aug 2026 11:11:51 -0500 https://podbean.com/?v=5.5 en us Copyright 2026 All rights reserved. Business:Marketing 1440 episodic Hype Marketing Agency Hype Marketing Agency No false https://pbcdn1.podbean.com/imglogo/image-logo/22558000/BTH_Podcast_Logo_Square7mdh9.png Build The Hype https://buildthehype.podbean.com 144 144 From New Orleans to Media Mogul: Julio Melara's Story From New Orleans to Media Mogul: Julio Melara's Story https://buildthehype.podbean.com/e/from-new-orleans-to-media-mogul-julio-melaras-story/ https://buildthehype.podbean.com/e/from-new-orleans-to-media-mogul-julio-melaras-story/#comments Wed, 12 Aug 2026 11:11:51 -0500 buildthehype.podbean.com/a5eb6989-4478-3806-a314-300452ec248c In the first episode of Build the Hype, Kerrie sits down with Julio Melara, President & CEO of Melara Enterprises, for a candid conversation on marketing, leadership, and business growth.

Julio shares the story behind launching 225 Magazine, the biggest marketing failure he's learned from, how his team is using AI to cut manual work by over 90%, and why he thinks AI-generated content is overhyped despite embracing AI internally. Plus: his take on Nike's "Just Do It" campaign, Apple's "Think Different," and the marketing lesson every business owner needs to hear.

Whether you're a business owner, marketer, or entrepreneur, this episode is packed with real-world insight on building brands that last.

SPONSORED BY: Hype Marketing Agency https://www.buildthehype.com/

ALSO AVAILABLE ON THE FOLLOWING PLATFORMS: Spotify: x Apple Podcasts: x Amazon Music: x iHeartRadio: x PlayerFM: x Podchaser: x Listen Notes: x

Connect with us on Social Media! TikTok: https://www.tiktok.com/@hypemarketingagency Instagram: https://www.instagram.com/buildthehypemkt/

00:00 – Cold Open 00:17 – Intro & Welcome to Build the Hype 00:40 – Meet Julio Melara: The 4 Things He Does Every Day 01:26 – Julio's Origin Story: From New Orleans to Baton Rouge 04:50 – Launching 225 Magazine: The Marketing Story Behind It 07:58 – Biggest Marketing Failure: The Virtual Expo Lesson 09:52 – How Julio Uses AI to Cut Workflow Time by 90% 12:18 – Vetting New Ideas & Building a Culture of Innovation 15:29 – Choosing the Right Marketing Mix: Print vs. Digital 18:36 – What's Overhyped in Marketing Right Now 19:52 – AI's Impact on Creative Industries (and the Lawsuit Behind It) 21:30 – Favorite Marketing Campaigns: Nike & Apple 23:24 – Books Julio Is Reading Right Now 25:38 – Why Julio Is "a LinkedIn Freak" 26:41 – Where to Find Julio & Closing Thoughts

]]> In the first episode of Build the Hype, Kerrie sits down with Julio Melara, President & CEO of Melara Enterprises, for a candid conversation on marketing, leadership, and business growth.

Julio shares the story behind launching 225 Magazine, the biggest marketing failure he's learned from, how his team is using AI to cut manual work by over 90%, and why he thinks AI-generated content is overhyped despite embracing AI internally. Plus: his take on Nike's "Just Do It" campaign, Apple's "Think Different," and the marketing lesson every business owner needs to hear.

Whether you're a business owner, marketer, or entrepreneur, this episode is packed with real-world insight on building brands that last.

SPONSORED BY:
Hype Marketing Agency
https://www.buildthehype.com/

ALSO AVAILABLE ON THE FOLLOWING PLATFORMS:
Spotify: x
Apple Podcasts: x
Amazon Music: x
iHeartRadio: x
PlayerFM: x
Podchaser: x
Listen Notes: x

Connect with us on Social Media!
TikTok: https://www.tiktok.com/@hypemarketingagency
Instagram: https://www.instagram.com/buildthehypemkt/

00:00 – Cold Open
00:17 – Intro & Welcome to Build the Hype
00:40 – Meet Julio Melara: The 4 Things He Does Every Day
01:26 – Julio's Origin Story: From New Orleans to Baton Rouge
04:50 – Launching 225 Magazine: The Marketing Story Behind It
07:58 – Biggest Marketing Failure: The Virtual Expo Lesson
09:52 – How Julio Uses AI to Cut Workflow Time by 90%
12:18 – Vetting New Ideas & Building a Culture of Innovation
15:29 – Choosing the Right Marketing Mix: Print vs. Digital
18:36 – What's Overhyped in Marketing Right Now
19:52 – AI's Impact on Creative Industries (and the Lawsuit Behind It)
21:30 – Favorite Marketing Campaigns: Nike & Apple
23:24 – Books Julio Is Reading Right Now
25:38 – Why Julio Is "a LinkedIn Freak"
26:41 – Where to Find Julio & Closing Thoughts

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