Clubs Made Meaningful https://www.sussner.com What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.

Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.

Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.

When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.

For club leaders defining what membership truly means today.

For more on Sussner, visit sussner.com.

]]> Mon, 09 Mar 2026 04:00:00 -0500 https://podbean.com/?v=5.5 en Copyright 2022 All rights reserved. Business:Marketing 1440 episodic Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com. Sussner Sussner No false https://pbcdn1.podbean.com/imglogo/image-logo/13995006/CMM_Cover_Art.jpg Clubs Made Meaningful https://www.sussner.com 144 144 Ep 108: The Importance of a GM's First 90 Days Ep 108: The Importance of a GM's First 90 Days https://brands-made-meaningful.podbean.com/e/ep-108-the-importance-of-a-gms-first-90-days/ https://brands-made-meaningful.podbean.com/e/ep-108-the-importance-of-a-gms-first-90-days/#comments Mon, 09 Mar 2026 04:00:00 -0500 brands-made-meaningful.podbean.com/a97302c9-e190-32c8-848e-56757b887f20 A new general manager doesn't just inherit operations, they inherit a once-in-a-decade opportunity to see what everyone else has stopped noticing.

Join Derek and Tucker as they explore why the first 90 days of a GM's tenure matter more than most boards realize—and why rushing to "get back to normal" wastes their prime strategic reset.

Whether you're a board preparing to hire a new GM, a general manager starting fresh at a club, or a leader wondering why past transitions didn't generate the momentum you hoped for, this episode offers a framework for turning handoff into breakthrough.

]]> A new general manager doesn't just inherit operations, they inherit a once-in-a-decade opportunity to see what everyone else has stopped noticing.

Join Derek and Tucker as they explore why the first 90 days of a GM's tenure matter more than most boards realize—and why rushing to "get back to normal" wastes their prime strategic reset.

Whether you're a board preparing to hire a new GM, a general manager starting fresh at a club, or a leader wondering why past transitions didn't generate the momentum you hoped for, this episode offers a framework for turning handoff into breakthrough.

]]> Sussner false No 1698 5 108 full Ep 107: Building Culture Through Better Training Ep 107: Building Culture Through Better Training https://brands-made-meaningful.podbean.com/e/ep-107-building-culture-through-better-training/ https://brands-made-meaningful.podbean.com/e/ep-107-building-culture-through-better-training/#comments Mon, 23 Feb 2026 04:00:00 -0600 brands-made-meaningful.podbean.com/1828d98a-72d4-3c4e-bead-0e72a048033b Training isn’t just about teaching tasks—it’s how culture becomes real.

Join Derek and Tucker as they sit down with James Cronk, co-founder of Guru Collective and creator of Golf Industry Guru, to explore what private clubs can learn from the public golf world about building engaged, accountable teams. James shares why public facilities have been forced to master service and culture in order to survive—and how private clubs risk complacency when they stop “earning” the member experience every day.

Our episode tackles practical ideas for defining your employee value proposition, using data instead of anecdotes, and creating systems that make expectations clear—without losing the humanity of hospitality.

Whether you’re a general manager struggling to shift culture, a board member trying to invest wisely in people, or a leader wondering how to turn training into a true competitive advantage, this conversation offers a grounded framework for moving forward.

Because the clubs that thrive tomorrow won’t just upgrade their facilities—they’ll build teams who understand why their work matters today.

]]> Training isn’t just about teaching tasks—it’s how culture becomes real.

Join Derek and Tucker as they sit down with James Cronk, co-founder of Guru Collective and creator of Golf Industry Guru, to explore what private clubs can learn from the public golf world about building engaged, accountable teams. James shares why public facilities have been forced to master service and culture in order to survive—and how private clubs risk complacency when they stop “earning” the member experience every day.

Our episode tackles practical ideas for defining your employee value proposition, using data instead of anecdotes, and creating systems that make expectations clear—without losing the humanity of hospitality.

Whether you’re a general manager struggling to shift culture, a board member trying to invest wisely in people, or a leader wondering how to turn training into a true competitive advantage, this conversation offers a grounded framework for moving forward.

Because the clubs that thrive tomorrow won’t just upgrade their facilities—they’ll build teams who understand why their work matters today.

]]> Sussner false No 2311 5 107 full Ep 106: The Importance of Tradition Ep 106: The Importance of Tradition https://brands-made-meaningful.podbean.com/e/ep-106-the-importance-of-tradition/ https://brands-made-meaningful.podbean.com/e/ep-106-the-importance-of-tradition/#comments Mon, 09 Feb 2026 01:28:00 -0600 brands-made-meaningful.podbean.com/b899dad7-5945-3f88-bf80-60246cd9a954 "We've always done it this way" might be the seven words of a dying organization—unless what you've always done actually means something.

Join Derek and Tucker as they untangle one of the most contentious challenges facing private clubs: knowing the difference between traditions worth preserving and habits disguised as heritage. When members invoke tradition to resist change, are they protecting something essential or just clinging to familiar comfort? And how do the best clubs honor their past while designing their future?

Whether you're a board member navigating pushback on necessary changes, a general manager trying to modernize without alienating legacy members, or a club leader wondering which parts of your history actually define you, this episode offers a framework for moving forward without leaving your soul behind.

Because tradition should inspire evolution, not prevent it. And the clubs that understand that difference are the ones that thrive across generations.

]]> "We've always done it this way" might be the seven words of a dying organization—unless what you've always done actually means something.

Join Derek and Tucker as they untangle one of the most contentious challenges facing private clubs: knowing the difference between traditions worth preserving and habits disguised as heritage. When members invoke tradition to resist change, are they protecting something essential or just clinging to familiar comfort? And how do the best clubs honor their past while designing their future?

Whether you're a board member navigating pushback on necessary changes, a general manager trying to modernize without alienating legacy members, or a club leader wondering which parts of your history actually define you, this episode offers a framework for moving forward without leaving your soul behind.

Because tradition should inspire evolution, not prevent it. And the clubs that understand that difference are the ones that thrive across generations.

]]> Sussner false No 1531 5 106 full Ep 105: Digital Belonging with Sean Bleyl of MembersFirst Ep 105: Digital Belonging with Sean Bleyl of MembersFirst https://brands-made-meaningful.podbean.com/e/digital-belonging/ https://brands-made-meaningful.podbean.com/e/digital-belonging/#comments Mon, 26 Jan 2026 00:00:00 -0600 brands-made-meaningful.podbean.com/510b0bcc-c701-3228-88ac-92f10b3f9fca Join Derek and Tucker as they sit down with Sean Bleyl, Client Development Executive at MembersFirst, to explore how private clubs can transform their digital presence into something truly meaningful. Sean shares real stories from the field to reveal how the best clubs are planning their digital communications strategy years in advance, treating it as essential as any clubhouse renovation.

Whether you're a general manager navigating a digital transformation, a membership director trying to attract the next generation, or a communications professional balancing the needs of multiple demographics, this episode offers practical insights on creating digital experiences that inform and inspire broader member engagement.

Because when done right, your digital presence does more than showcase your club. It helps people understand where they belong.

]]> Join Derek and Tucker as they sit down with Sean Bleyl, Client Development Executive at MembersFirst, to explore how private clubs can transform their digital presence into something truly meaningful. Sean shares real stories from the field to reveal how the best clubs are planning their digital communications strategy years in advance, treating it as essential as any clubhouse renovation.

Whether you're a general manager navigating a digital transformation, a membership director trying to attract the next generation, or a communications professional balancing the needs of multiple demographics, this episode offers practical insights on creating digital experiences that inform and inspire broader member engagement.

Because when done right, your digital presence does more than showcase your club. It helps people understand where they belong.

]]> Sussner false No 2643 5 105 full Ep 104: The Courage to Lead Beyond Member Approval Ep 104: The Courage to Lead Beyond Member Approval https://brands-made-meaningful.podbean.com/e/ep-104-the-courage-to-lead-beyond-member-approval/ https://brands-made-meaningful.podbean.com/e/ep-104-the-courage-to-lead-beyond-member-approval/#comments Mon, 12 Jan 2026 13:54:11 -0600 brands-made-meaningful.podbean.com/449b2a16-5a7e-314e-9ad1-e0d4664d3cc3 This episode explores the role of board members as long-term stewards, discussing why confident leadership, clear vision, and mission-driven decision making matter more than seeking constant member approval.

]]> This episode explores the role of board members as long-term stewards, discussing why confident leadership, clear vision, and mission-driven decision making matter more than seeking constant member approval.

]]> Sussner false No 1689 104 full Ep 103: Designing for Belonging with Kevin Carroll of Peacock + Lewis Ep 103: Designing for Belonging with Kevin Carroll of Peacock + Lewis https://brands-made-meaningful.podbean.com/e/ep-103-club-design-with-kevin-carroll/ https://brands-made-meaningful.podbean.com/e/ep-103-club-design-with-kevin-carroll/#comments Mon, 29 Dec 2025 08:07:28 -0600 brands-made-meaningful.podbean.com/90c9b899-3b63-3024-b561-d91c4064180b Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock + Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.

]]> Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock + Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.

]]> Sussner false No 2344 5 103 full Ep 102: When Does Onboarding Actually Create Belonging? Ep 102: When Does Onboarding Actually Create Belonging? https://brands-made-meaningful.podbean.com/e/ep-102-when-does-onboarding-actually-create-belonging/ https://brands-made-meaningful.podbean.com/e/ep-102-when-does-onboarding-actually-create-belonging/#comments Mon, 15 Dec 2025 04:00:00 -0600 brands-made-meaningful.podbean.com/20320e9d-f71d-3a05-ae77-7dcbab4e9148 On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful. 

]]> On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful. 

]]> Sussner false No 2177 5 102 full Ep 101: Where Brand Meets Belonging with Jake Vogt, PGA of The Club at Golden Valley Ep 101: Where Brand Meets Belonging with Jake Vogt, PGA of The Club at Golden Valley https://brands-made-meaningful.podbean.com/e/qqqwf/ https://brands-made-meaningful.podbean.com/e/qqqwf/#comments Mon, 01 Dec 2025 04:00:00 -0600 brands-made-meaningful.podbean.com/5e630da7-719e-3d1d-84e2-a7cc26910744 Sussner sits down with Jake Vogt,  the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.

]]> Sussner sits down with Jake Vogt,  the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.

]]> Sussner false No 1679 5 101 full Ep 100: Takeaways From 5 Years of Private Club Branding Ep 100: Takeaways From 5 Years of Private Club Branding https://brands-made-meaningful.podbean.com/e/takeaways-from-5-years-of-private-club-branding/ https://brands-made-meaningful.podbean.com/e/takeaways-from-5-years-of-private-club-branding/#comments Mon, 17 Nov 2025 03:00:00 -0600 brands-made-meaningful.podbean.com/5bcf19ad-9638-3c2a-9411-807ee29d94de Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding. 

]]> Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding. 

]]> Sussner false No 2500 5 100 full Preview: About Clubs Made Meaningful Preview: About Clubs Made Meaningful https://brands-made-meaningful.podbean.com/e/preview-about-clubs-made-meaningful/ https://brands-made-meaningful.podbean.com/e/preview-about-clubs-made-meaningful/#comments Sun, 16 Nov 2025 04:00:00 -0600 brands-made-meaningful.podbean.com/e0bb5cc6-340f-3869-8234-4c0901a612aa Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for.  For more information, visit us at: www.sussner.com

]]> Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 242 trailer Ep 99: Why Private Clubs Undertake Branding Work Ep 99: Why Private Clubs Undertake Branding Work https://brands-made-meaningful.podbean.com/e/why-private-clubs-undertake-branding-work/ https://brands-made-meaningful.podbean.com/e/why-private-clubs-undertake-branding-work/#comments Mon, 03 Nov 2025 11:08:46 -0600 brands-made-meaningful.podbean.com/97101555-e0a0-3090-ba67-728f11dca1f7 Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.

]]> Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.

]]> Sussner false No 1588 99 full Ep 98: From Brand Strategy to Reality with Alyssa Riegel of Frenchman's Creek Beach & Country Club Ep 98: From Brand Strategy to Reality with Alyssa Riegel of Frenchman's Creek Beach & Country Club https://brands-made-meaningful.podbean.com/e/ep-98-from-brand-strategy-to-reality/ https://brands-made-meaningful.podbean.com/e/ep-98-from-brand-strategy-to-reality/#comments Mon, 20 Oct 2025 03:00:00 -0500 brands-made-meaningful.podbean.com/ebf38217-dfd4-3c8a-b2ed-8f763f2dd2fe Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive in to creating foundational clarity for you and your team.


For more information, visit us at: www.sussner.com

]]> Sussner false No 2498 4 98 full Ep 97: How To Educate Your Club on Brand Thinking Ep 97: How To Educate Your Club on Brand Thinking https://brands-made-meaningful.podbean.com/e/ep-97-how-to-educate-your-club-on-brand-thinking/ https://brands-made-meaningful.podbean.com/e/ep-97-how-to-educate-your-club-on-brand-thinking/#comments Mon, 06 Oct 2025 01:00:00 -0500 brands-made-meaningful.podbean.com/cc03a023-dd8d-3f3f-bc70-01f7323cb286 Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive in to creating foundational clarity for you and your team.


For more information, visit us at: www.sussner.com

]]> Sussner false No 2323 4 97 full Ep 96: From Managing Clubs to Shaping Clubhouses with Skip Avery of Stone Group Architects Ep 96: From Managing Clubs to Shaping Clubhouses with Skip Avery of Stone Group Architects https://brands-made-meaningful.podbean.com/e/ep-96-from-managing-clubs-to-shaping-clubhouses/ https://brands-made-meaningful.podbean.com/e/ep-96-from-managing-clubs-to-shaping-clubhouses/#comments Mon, 22 Sep 2025 07:41:34 -0500 brands-made-meaningful.podbean.com/1f6abdf6-910c-3814-9294-7e396ec1d7b5 Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 1893 4 96 full Ep 95: Club Culture Drives Member Experience Ep 95: Club Culture Drives Member Experience https://brands-made-meaningful.podbean.com/e/ep-95-club-culture-drives-member-experience/ https://brands-made-meaningful.podbean.com/e/ep-95-club-culture-drives-member-experience/#comments Sun, 07 Sep 2025 23:43:20 -0500 brands-made-meaningful.podbean.com/1ac4a3fc-fd90-3964-8589-4e4a5326b040 Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.

For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.

For more information, visit us at: www.sussner.com

]]> Sussner false No 2323 4 95 full Ep 94: Brand Through the Eyes of a Marketer and Member with Amy Dailey Ep 94: Brand Through the Eyes of a Marketer and Member with Amy Dailey https://brands-made-meaningful.podbean.com/e/episode-94/ https://brands-made-meaningful.podbean.com/e/episode-94/#comments Mon, 25 Aug 2025 08:32:49 -0500 brands-made-meaningful.podbean.com/ea4fabf5-9f65-3318-887e-091efc25a2d4 Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member. For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member.

For more information, visit us at: www.sussner.com

]]> Sussner false No 2323 4 94 full Ep 93: Why Great Clubs Still Struggle With Perception Ep 93: Why Great Clubs Still Struggle With Perception https://brands-made-meaningful.podbean.com/e/ep-93/ https://brands-made-meaningful.podbean.com/e/ep-93/#comments Mon, 11 Aug 2025 08:34:03 -0500 brands-made-meaningful.podbean.com/105d1494-7bb0-372c-92e3-3ceff9e39bc5 Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry. For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1916 4 93 full Ep 92: How Course Architecture Shapes Club Identity with Drew Rogers, Golf Course Architect Ep 92: How Course Architecture Shapes Club Identity with Drew Rogers, Golf Course Architect https://brands-made-meaningful.podbean.com/e/ep-92/ https://brands-made-meaningful.podbean.com/e/ep-92/#comments Mon, 28 Jul 2025 09:15:12 -0500 brands-made-meaningful.podbean.com/c7c761da-6017-3bbd-8035-3e54cd94da54 Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture. For more information, visit us at: www.sussner.com To learn more about Drew Rogers:

https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/]]> Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture.

For more information, visit us at: www.sussner.com

To learn more about Drew Rogers:

https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/]]> Sussner false No 1733 4 92 full Ep 91: Brand's Role in Club Marketing Ep 91: Brand's Role in Club Marketing https://brands-made-meaningful.podbean.com/e/ep-91-brands-role-in-club-marketing/ https://brands-made-meaningful.podbean.com/e/ep-91-brands-role-in-club-marketing/#comments Mon, 14 Jul 2025 01:03:00 -0500 brands-made-meaningful.podbean.com/eee334f4-9570-34a8-9186-0827eea00f1b Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit. For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit.



For more information, visit us at: www.sussner.com

]]> Sussner false No 1785 4 91 full Ep 90: Taking Care of the People Who Take Care of People with Craig Pratt of Holes Fore Hope Ep 90: Taking Care of the People Who Take Care of People with Craig Pratt of Holes Fore Hope https://brands-made-meaningful.podbean.com/e/ep-90-taking-care-of-the-people-who-take-care-of-people/ https://brands-made-meaningful.podbean.com/e/ep-90-taking-care-of-the-people-who-take-care-of-people/#comments Mon, 30 Jun 2025 00:20:00 -0500 brands-made-meaningful.podbean.com/2c417421-2cdb-3603-8558-ac74cefadcf0 Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. 



For more information, visit us at: www.sussner.com

]]> Sussner false No 2048 4 90 full Ep 89: Reviving New Member Interest Ep 89: Reviving New Member Interest https://brands-made-meaningful.podbean.com/e/ep-89-reviving-new-member-interest/ https://brands-made-meaningful.podbean.com/e/ep-89-reviving-new-member-interest/#comments Mon, 16 Jun 2025 00:20:20 -0500 brands-made-meaningful.podbean.com/4dc1286f-8a21-3364-9cbf-70455d2f8e8c Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. 



For more information, visit us at: www.sussner.com

]]> Sussner false No 1916 4 89 full Ep 88: Brand Through the Eyes of a Club Manager & Consultant with Chris Coulter of McMahon Group Ep 88: Brand Through the Eyes of a Club Manager & Consultant with Chris Coulter of McMahon Group https://brands-made-meaningful.podbean.com/e/ep-88-brand-through-the-eyes-of-a-club-manager-consultant/ https://brands-made-meaningful.podbean.com/e/ep-88-brand-through-the-eyes-of-a-club-manager-consultant/#comments Mon, 02 Jun 2025 04:01:00 -0500 brands-made-meaningful.podbean.com/37e59f26-faca-3b08-a53f-5bef359e1fc4 Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space. For more information, visit us at: www.sussner.com

]]> Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space.



For more information, visit us at: www.sussner.com

]]> Sussner false No 1803 4 88 full Ep 87: Evolving Member Expectations Ep 87: Evolving Member Expectations https://brands-made-meaningful.podbean.com/e/ep-87-evolving-member-expectations/ https://brands-made-meaningful.podbean.com/e/ep-87-evolving-member-expectations/#comments Mon, 19 May 2025 04:00:00 -0500 brands-made-meaningful.podbean.com/d70d2372-9e4c-3f56-8b38-e3d0aaaa3b00 Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.

 

 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1587 4 87 full Ep 86: Winning The Talent Game with Tom Wallace of KK&W Ep 86: Winning The Talent Game with Tom Wallace of KK&W https://brands-made-meaningful.podbean.com/e/ep-86-winning-the-talent-game/ https://brands-made-meaningful.podbean.com/e/ep-86-winning-the-talent-game/#comments Mon, 05 May 2025 04:08:00 -0500 brands-made-meaningful.podbean.com/77aec124-fbd9-3618-8ba6-b6270809c102 Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace. 

 

https://kkandw.com/

For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace. 

 

https://kkandw.com/


For more information, visit us at: www.sussner.com

]]> Sussner false No 2143 4 86 full Ep 85: Reclaiming Reputation Through Brand Revitalization Ep 85: Reclaiming Reputation Through Brand Revitalization https://brands-made-meaningful.podbean.com/e/ep-85-reclaiming-reputation-through-brand-revitalization/ https://brands-made-meaningful.podbean.com/e/ep-85-reclaiming-reputation-through-brand-revitalization/#comments Mon, 21 Apr 2025 04:42:00 -0500 brands-made-meaningful.podbean.com/92438631-d65b-3a8d-998a-3106dc35b89a Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1528 4 85 full Ep 84: Branding the Club with Don Kovacovich, General Manager of The Club at Golden Valley Ep 84: Branding the Club with Don Kovacovich, General Manager of The Club at Golden Valley https://brands-made-meaningful.podbean.com/e/ep-84-branding-the-club/ https://brands-made-meaningful.podbean.com/e/ep-84-branding-the-club/#comments Mon, 07 Apr 2025 04:03:00 -0500 brands-made-meaningful.podbean.com/b804cd6a-c04b-329b-9a07-53280799b732 Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner.  https://www.theclubgv.com/

For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. 

https://www.theclubgv.com/


For more information, visit us at: www.sussner.com

]]> Sussner false No 2361 4 84 full Ep 83: Changing a Club's Membership Model Ep 83: Changing a Club's Membership Model https://brands-made-meaningful.podbean.com/e/ep-83-changing-a-clubs-membership-model/ https://brands-made-meaningful.podbean.com/e/ep-83-changing-a-clubs-membership-model/#comments Mon, 24 Mar 2025 04:00:00 -0500 brands-made-meaningful.podbean.com/adb18729-2fb0-3474-8e4d-59d533cb99ce Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning. For more information, visit us at: www.sussner.com

]]> Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.



For more information, visit us at: www.sussner.com

]]> Sussner false No 1353 4 83 full Ep 82: Connecting a Club with its Story with Jackie Carpenter of Notable Ep 82: Connecting a Club with its Story with Jackie Carpenter of Notable https://brands-made-meaningful.podbean.com/e/episode-82-connecting-a-club-with-its-story/ https://brands-made-meaningful.podbean.com/e/episode-82-connecting-a-club-with-its-story/#comments Mon, 10 Mar 2025 17:40:44 -0500 brands-made-meaningful.podbean.com/ffb4391e-79f3-3e6e-8bbf-efa860035588 Derek and Tucker are joined today by Jackie Carpenter, author of People First. For more on Jackie and People First check out: https://threeandjackie.com/ For more information, visit us at: www.sussner.com

]]> Derek and Tucker are joined today by Jackie Carpenter, author of People First.


For more on Jackie and People First check out:
https://threeandjackie.com/


For more information, visit us at: www.sussner.com

]]> Sussner false No 1658 4 82 full Ep 81: Branding a Club Anniversary Ep 81: Branding a Club Anniversary https://brands-made-meaningful.podbean.com/e/ep-81-branding-a-club-anniversary/ https://brands-made-meaningful.podbean.com/e/ep-81-branding-a-club-anniversary/#comments Mon, 24 Feb 2025 08:57:05 -0600 brands-made-meaningful.podbean.com/5b97791d-e40c-3f1e-9cd1-35d8391333ed Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1280 4 81 full Ep 80: Private Club Storytelling with Ricky L. Potts Jr., AGM of The Springs Ep 80: Private Club Storytelling with Ricky L. Potts Jr., AGM of The Springs https://brands-made-meaningful.podbean.com/e/ep-80-private-club-storytelling-with-ricky-l-potts-jr/ https://brands-made-meaningful.podbean.com/e/ep-80-private-club-storytelling-with-ricky-l-potts-jr/#comments Mon, 10 Feb 2025 11:21:53 -0600 brands-made-meaningful.podbean.com/3b6a2b2d-547f-3a95-bbca-dc0288bd552c Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2409 4 80 full Episode 79: Opportunity in Club Facility Renovations Episode 79: Opportunity in Club Facility Renovations https://brands-made-meaningful.podbean.com/e/episode-79-opportunity-in-club-facility-renovations/ https://brands-made-meaningful.podbean.com/e/episode-79-opportunity-in-club-facility-renovations/#comments Mon, 27 Jan 2025 11:18:16 -0600 brands-made-meaningful.podbean.com/f88277d1-40d5-33d9-b9e7-f8b0f0a270a2 Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1579 79 full Episode 78: The Evolution of Club Members with Jon Last of Sports & Leisure Research Group Episode 78: The Evolution of Club Members with Jon Last of Sports & Leisure Research Group https://brands-made-meaningful.podbean.com/e/episode-78-the-evolution-of-club-members/ https://brands-made-meaningful.podbean.com/e/episode-78-the-evolution-of-club-members/#comments Mon, 13 Jan 2025 01:35:38 -0600 brands-made-meaningful.podbean.com/ce512502-38b1-31c3-b61a-950ef66502c7 Derek and Tucker highlight how your members relate to your club and branding. For more information, visit us at: www.sussner.com

]]> Derek and Tucker highlight how your members relate to your club and branding.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1719 4 78 full Episode 77: Member Branding vs. Product Branding Episode 77: Member Branding vs. Product Branding https://brands-made-meaningful.podbean.com/e/episode-77-member-branding-vs-product-branding/ https://brands-made-meaningful.podbean.com/e/episode-77-member-branding-vs-product-branding/#comments Mon, 30 Dec 2024 04:17:00 -0600 brands-made-meaningful.podbean.com/ad2aa229-18ad-33b4-96e1-e460aab95b33 Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 1694 3 77 full Episode 76 - The Role of a Club's Logo Episode 76 - The Role of a Club's Logo https://brands-made-meaningful.podbean.com/e/episode-76-the-role-of-a-clubs-logo/ https://brands-made-meaningful.podbean.com/e/episode-76-the-role-of-a-clubs-logo/#comments Mon, 16 Dec 2024 04:00:00 -0600 brands-made-meaningful.podbean.com/7a9d5438-0d24-39d9-b517-82a2dd28626c Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices. For more information, visit us at: www.sussner.com

]]> Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1790 76 full Episode 75: Club Brand Governance Episode 75: Club Brand Governance https://brands-made-meaningful.podbean.com/e/episode-75-club-brand-governance/ https://brands-made-meaningful.podbean.com/e/episode-75-club-brand-governance/#comments Mon, 02 Dec 2024 03:55:44 -0600 brands-made-meaningful.podbean.com/f84260b9-57a5-3a4e-85a0-5d08f20a34ae Derek and Tucker divulge the steps to evolving your brand while retaining your core values. For more information, visit us at: www.sussner.com

]]> Derek and Tucker divulge the steps to evolving your brand while retaining your core values.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1073 75 full Episode 74: Seasonal Member Merchandise Episode 74: Seasonal Member Merchandise https://brands-made-meaningful.podbean.com/e/episode-74-seasonal-member-merchandise/ https://brands-made-meaningful.podbean.com/e/episode-74-seasonal-member-merchandise/#comments Mon, 18 Nov 2024 09:00:00 -0600 brands-made-meaningful.podbean.com/806bb33e-9ad2-3da4-b74b-40b8ad2d5780 Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year. For more information, visit us at: www.sussner.com

]]> Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1143 74 full Episode 73: Who is Sussner? Episode 73: Who is Sussner? https://brands-made-meaningful.podbean.com/e/episode-73-who-is-sussner/ https://brands-made-meaningful.podbean.com/e/episode-73-who-is-sussner/#comments Mon, 04 Nov 2024 08:43:56 -0600 brands-made-meaningful.podbean.com/e17f46e2-b2b8-3f03-b355-e55dcdf1d6ca Derek and Tucker take a look back on their years of expertise to define who they are and what Sussner stands for 

]]> Derek and Tucker take a look back on their years of expertise to define who they are and what Sussner stands for 

]]> Sussner false No 1193 3 73 full Episode 72: Club Identities Beyond Amenities Episode 72: Club Identities Beyond Amenities https://brands-made-meaningful.podbean.com/e/episode-72-club-identities-beyond-amenities/ https://brands-made-meaningful.podbean.com/e/episode-72-club-identities-beyond-amenities/#comments Mon, 21 Oct 2024 04:01:00 -0500 brands-made-meaningful.podbean.com/92cfadce-672d-3235-88fd-34f450c12506 Derek and Tucker discuss what it takes to stand out in unique ways for your club.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss what it takes to stand out in unique ways for your club. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 1191 72 full Episode 71: Little Things Mean Everything Episode 71: Little Things Mean Everything https://brands-made-meaningful.podbean.com/e/episode-71-little-things-mean-everything/ https://brands-made-meaningful.podbean.com/e/episode-71-little-things-mean-everything/#comments Mon, 07 Oct 2024 06:36:58 -0500 brands-made-meaningful.podbean.com/656151c3-4eca-384e-aa3e-5b03d65e0fca Derek and Tucker take a look at the often missed and easy to overlook.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker take a look at the often missed and easy to overlook. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 1217 72 full Episode 70: Build Flexible Brand Systems Episode 70: Build Flexible Brand Systems https://brands-made-meaningful.podbean.com/e/episode-70-build-flexible-brand-systems/ https://brands-made-meaningful.podbean.com/e/episode-70-build-flexible-brand-systems/#comments Mon, 23 Sep 2024 06:56:36 -0500 brands-made-meaningful.podbean.com/82d5d522-b828-3293-ab25-b4bb0bba00ff Derek and Tucker break down the building blocks for long lasting branding. For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down the building blocks for long lasting branding.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1244 71 full Episode 69: The Club At Golden Valley Episode 69: The Club At Golden Valley https://brands-made-meaningful.podbean.com/e/episode-69-the-club-at-golden-valley/ https://brands-made-meaningful.podbean.com/e/episode-69-the-club-at-golden-valley/#comments Mon, 09 Sep 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/44d7db52-a0ec-300e-a6e8-e9928929c59c Derek and Tucker take a close look at one of their recent rebrands. For more information, visit us at: www.sussner.com

]]> Derek and Tucker take a close look at one of their recent rebrands.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1543 70 full Episode 68: When to Launch a Club Rebrand Episode 68: When to Launch a Club Rebrand https://brands-made-meaningful.podbean.com/e/episode-68-when-to-launch-a-club-rebrand/ https://brands-made-meaningful.podbean.com/e/episode-68-when-to-launch-a-club-rebrand/#comments Mon, 26 Aug 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/24e7c664-cc96-3cda-b0ed-11bf2d66d6f7 Derek and Tucker break down how to find the perfect timing when launching a club rebrand. For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down how to find the perfect timing when launching a club rebrand.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1383 68 full Episode 67: Steps to Launching a Club Rebrand Episode 67: Steps to Launching a Club Rebrand https://brands-made-meaningful.podbean.com/e/episode-67-steps-to-launching-a-club-rebrand/ https://brands-made-meaningful.podbean.com/e/episode-67-steps-to-launching-a-club-rebrand/#comments Mon, 12 Aug 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/c72dd8d6-e7e0-32d6-9ad6-0e7c224f2d5e Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding. For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1674 69 full Episode 66: Brand Marketing vs Brand Design Episode 66: Brand Marketing vs Brand Design https://brands-made-meaningful.podbean.com/e/ep-66/ https://brands-made-meaningful.podbean.com/e/ep-66/#comments Mon, 29 Jul 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/ccd0a42f-9a15-379c-b606-683fd78bd0cf Derek and Tucker define the line between marketing and design and how they intersect to inform one another. For more information, visit us at: www.sussner.com

]]> Derek and Tucker define the line between marketing and design and how they intersect to inform one another.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1524 67 full Episode 65: Building Brand Guidelines Episode 65: Building Brand Guidelines https://brands-made-meaningful.podbean.com/e/episode-65/ https://brands-made-meaningful.podbean.com/e/episode-65/#comments Mon, 15 Jul 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/34ef4d48-56b1-339f-952f-fa7cce432dc2 Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 2028 66 full Episode 64: Club Identity Systems Episode 64: Club Identity Systems https://brands-made-meaningful.podbean.com/e/episode-64-identity-systems/ https://brands-made-meaningful.podbean.com/e/episode-64-identity-systems/#comments Mon, 01 Jul 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/ea4a47e5-9baf-3c9e-bcef-d17f8df61963 Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 2143 65 full Episode 63: Navigating Branding With a Board Episode 63: Navigating Branding With a Board https://brands-made-meaningful.podbean.com/e/episode-63-navigating-branding-with-a-board/ https://brands-made-meaningful.podbean.com/e/episode-63-navigating-branding-with-a-board/#comments Mon, 17 Jun 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/2c199385-3323-3b87-9e1a-cc257d154d44 Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.com

]]> Derek and Tucker bring clarity to uniting your company under one cohesive vision.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1622 63 full Episode 62: Putting a Committee Together Episode 62: Putting a Committee Together https://brands-made-meaningful.podbean.com/e/episode-62-putting-a-committee-together/ https://brands-made-meaningful.podbean.com/e/episode-62-putting-a-committee-together/#comments Mon, 03 Jun 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/8f28b1b3-4860-317b-a3d0-7cb6becd7cbb Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.com

]]> Derek and Tucker assemble your need-to-know facts when putting together your committee.


For more information, visit us at: www.sussner.com

]]> Sussner false No 1620 62 full Episode 61: The Guiding Principles of Private Clubs Episode 61: The Guiding Principles of Private Clubs https://brands-made-meaningful.podbean.com/e/episode-61-the-guiding-principles-of-private-clubs/ https://brands-made-meaningful.podbean.com/e/episode-61-the-guiding-principles-of-private-clubs/#comments Mon, 20 May 2024 04:05:00 -0500 brands-made-meaningful.podbean.com/9a201328-64ea-3705-ab89-4f5064e6bc9d Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 1834 61 full Episode 60: How Color Affects Perception Episode 60: How Color Affects Perception https://brands-made-meaningful.podbean.com/e/episode-60-how-color-affects-perception/ https://brands-made-meaningful.podbean.com/e/episode-60-how-color-affects-perception/#comments Mon, 06 May 2024 04:01:00 -0500 brands-made-meaningful.podbean.com/d8326cdc-c85b-34bd-a4e1-71093aee7798 Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.com

]]> Derek and Tucker cover how to best convey your business with color.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1063 60 full Episode 59: Brand Ecosystems Episode 59: Brand Ecosystems https://brands-made-meaningful.podbean.com/e/episode-59-brand-ecosystems/ https://brands-made-meaningful.podbean.com/e/episode-59-brand-ecosystems/#comments Mon, 22 Apr 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/d0e76e14-392a-3ba8-8934-0f5ba2cea39c Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole. For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1251 59 full Episode 58: 6 Types of Brand Transformation Episode 58: 6 Types of Brand Transformation https://brands-made-meaningful.podbean.com/e/episode-58-6-types-of-brand-transformation/ https://brands-made-meaningful.podbean.com/e/episode-58-6-types-of-brand-transformation/#comments Mon, 08 Apr 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/ab2ea9ef-bd4e-3f67-a2db-f7eb1c793a47 Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands. For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1780 58 full Episode 57: Tournament Branding for Clubs Episode 57: Tournament Branding for Clubs https://brands-made-meaningful.podbean.com/e/episode-57-tournament-branding-for-clubs/ https://brands-made-meaningful.podbean.com/e/episode-57-tournament-branding-for-clubs/#comments Mon, 25 Mar 2024 04:00:00 -0500 brands-made-meaningful.podbean.com/99e0ec62-8a25-31ed-a7d2-7d058223637e Derek and Tucker discuss designing and delighting your club members with tailored events.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss designing and delighting your club members with tailored events. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1370 57 full Episode 56: Brand Promoters & Detractors Episode 56: Brand Promoters & Detractors https://brands-made-meaningful.podbean.com/e/episode-56-brand-promoters-detractors/ https://brands-made-meaningful.podbean.com/e/episode-56-brand-promoters-detractors/#comments Mon, 11 Mar 2024 04:03:00 -0500 brands-made-meaningful.podbean.com/d3397462-5dc1-37e3-af60-7ec343479cd0 Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1062 56 full Episode 55: The Loudest Voices in the Room Episode 55: The Loudest Voices in the Room https://brands-made-meaningful.podbean.com/e/episode-55-the-loudest-voices-in-the-room/ https://brands-made-meaningful.podbean.com/e/episode-55-the-loudest-voices-in-the-room/#comments Mon, 26 Feb 2024 04:52:00 -0600 brands-made-meaningful.podbean.com/2baa5408-0932-3711-b243-1a33edb2fa4a Derek and Tucker talk about gathering feedback while prioritizing every voice.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker talk about gathering feedback while prioritizing every voice. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1105 55 full Episode 54: Determining a Primary Audience Episode 54: Determining a Primary Audience https://brands-made-meaningful.podbean.com/e/episode-54-determining-a-primary-audience/ https://brands-made-meaningful.podbean.com/e/episode-54-determining-a-primary-audience/#comments Mon, 12 Feb 2024 05:00:00 -0600 brands-made-meaningful.podbean.com/0279acc9-8e5a-383c-b81f-cdb49835b901 Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible. For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1634 54 full Episode 53: Assessing a Brand's Name Episode 53: Assessing a Brand's Name https://brands-made-meaningful.podbean.com/e/episode-53-assessing-a-brands-name/ https://brands-made-meaningful.podbean.com/e/episode-53-assessing-a-brands-name/#comments Mon, 29 Jan 2024 12:16:36 -0600 brands-made-meaningful.podbean.com/75556d44-87bd-39b9-90f6-5ceaa4e490d7 Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you

For more information, visit us at: www.sussner.com

]]> Sussner false No 1371 53 full Episode 52: Measuring Brand Success Episode 52: Measuring Brand Success https://brands-made-meaningful.podbean.com/e/episode-52-measuring-brand-success/ https://brands-made-meaningful.podbean.com/e/episode-52-measuring-brand-success/#comments Mon, 15 Jan 2024 05:13:00 -0600 brands-made-meaningful.podbean.com/ddbd7c06-2e5b-33ba-8dbc-3372659a6099 For more information, visit us at: www.sussner.com

]]> For more information, visit us at: www.sussner.com

]]> Sussner false No 1882 52 full Episode 51: Branding for Exclusivity Episode 51: Branding for Exclusivity https://brands-made-meaningful.podbean.com/e/episode-51-branding-for-exclusivity/ https://brands-made-meaningful.podbean.com/e/episode-51-branding-for-exclusivity/#comments Mon, 01 Jan 2024 11:14:52 -0600 brands-made-meaningful.podbean.com/5a8b09aa-f365-3e72-9219-c5ba0247a1c9 For more information, visit us at: www.sussner.com

]]> For more information, visit us at: www.sussner.com

]]> Sussner false No 1395 51 full Episode 50 - What Makes A Brand Surprising Episode 50 - What Makes A Brand Surprising https://brands-made-meaningful.podbean.com/e/episode-50-brand-names-carry-weight/ https://brands-made-meaningful.podbean.com/e/episode-50-brand-names-carry-weight/#comments Mon, 18 Dec 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/6dee0c0d-b3d5-3b6f-b9a1-254794593d29 For more information, visit us at: www.sussner.com

]]> For more information, visit us at: www.sussner.com

]]> Sussner false No 1371 50 full Episode 49 - Breathe Life into Tradition Episode 49 - Breathe Life into Tradition https://brands-made-meaningful.podbean.com/e/episode-49-breathe-life-into-tradition/ https://brands-made-meaningful.podbean.com/e/episode-49-breathe-life-into-tradition/#comments Mon, 04 Dec 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/1f7c590a-fc96-3c51-af9d-1132df2a149e For more information, visit us at: www.sussner.com

]]> For more information, visit us at: www.sussner.com

]]> Sussner false No 1715 49 full Episode 48 - The Key of Visual Differentation Episode 48 - The Key of Visual Differentation https://brands-made-meaningful.podbean.com/e/episode-48-the-key-of-visual-differentation/ https://brands-made-meaningful.podbean.com/e/episode-48-the-key-of-visual-differentation/#comments Mon, 20 Nov 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/911711fc-9ec6-3a92-8ea6-81818ba3e0a0 For more information, visit us at: www.sussner.com

]]> For more information, visit us at: www.sussner.com

]]> Sussner false No 1792 48 full Episode 47 - Branding For Private Golf Episode 47 - Branding For Private Golf https://brands-made-meaningful.podbean.com/e/episode-47-branding-for-private-golf/ https://brands-made-meaningful.podbean.com/e/episode-47-branding-for-private-golf/#comments Mon, 06 Nov 2023 09:19:52 -0600 brands-made-meaningful.podbean.com/763830cb-f4bf-3423-b471-8adadf6c03a5 Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs. For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1972 47 full Episode 46: Dealing with an Identity Crisis Episode 46: Dealing with an Identity Crisis https://brands-made-meaningful.podbean.com/e/ep-46-dealing-with-an-identity-crisis/ https://brands-made-meaningful.podbean.com/e/ep-46-dealing-with-an-identity-crisis/#comments Mon, 30 Oct 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/2339aca9-b536-3af4-b34d-5d438fcc582d Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management. For more information, visit us at: www.sussner.com

]]> Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1704 46 full Episode 45: Branding Vs. Marketing Episode 45: Branding Vs. Marketing https://brands-made-meaningful.podbean.com/e/episode-45-branding-vs-marketing/ https://brands-made-meaningful.podbean.com/e/episode-45-branding-vs-marketing/#comments Mon, 23 Oct 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/18d5c35b-0927-3e36-98b6-372b49061d0e Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1818 45 full Episode 44: Build Your Brand’s Foundation Episode 44: Build Your Brand’s Foundation https://brands-made-meaningful.podbean.com/e/episode-44-build-your-brand-s-foundation/ https://brands-made-meaningful.podbean.com/e/episode-44-build-your-brand-s-foundation/#comments Mon, 16 Oct 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/5d25b66f-d64e-3794-b92c-07abce94f22b Derek and Tucker expand on the importance of laying the right foundation for your organization.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker expand on the importance of laying the right foundation for your organization. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2396 44 full Episode 43: Building a Constructive Branding Process Episode 43: Building a Constructive Branding Process https://brands-made-meaningful.podbean.com/e/episode-43-building-a-constructive-branding-process/ https://brands-made-meaningful.podbean.com/e/episode-43-building-a-constructive-branding-process/#comments Mon, 09 Oct 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/2082e50d-e36e-3c03-a4d2-f83c60a44319 Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2163 43 full Episode 42: What Makes a Brand Relevant Episode 42: What Makes a Brand Relevant https://brands-made-meaningful.podbean.com/e/episode-42-what-makes-a-brand-relevant/ https://brands-made-meaningful.podbean.com/e/episode-42-what-makes-a-brand-relevant/#comments Mon, 02 Oct 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/866e68ba-6a99-304f-a991-f8e456cab077 Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2270 42 full Episode 41: Your Right To Win Episode 41: Your Right To Win https://brands-made-meaningful.podbean.com/e/episode-41-your-right-to-win/ https://brands-made-meaningful.podbean.com/e/episode-41-your-right-to-win/#comments Mon, 25 Sep 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/ff55e8b2-2f9b-3d8e-8750-a527c57a9ac8 Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1738 41 full Episode 40: An Intro to Sub Branding Episode 40: An Intro to Sub Branding https://brands-made-meaningful.podbean.com/e/episode-40-an-intro-to-sub-branding/ https://brands-made-meaningful.podbean.com/e/episode-40-an-intro-to-sub-branding/#comments Mon, 11 Sep 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/ad21733d-568a-3556-8452-96de453eff32 Derek and Tucker discuss the nuances of developing sub-branding and strategies. For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the nuances of developing sub-branding and strategies.

For more information, visit us at: www.sussner.com

]]> Sussner false No 1698 40 full Episode 39: Conquer Branding Fears Episode 39: Conquer Branding Fears https://brands-made-meaningful.podbean.com/e/episode-39-conquer-branding-fears/ https://brands-made-meaningful.podbean.com/e/episode-39-conquer-branding-fears/#comments Mon, 28 Aug 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/338f572c-78d1-37c0-8fa8-bbb22fed44e8 Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1954 39 full Episode 38: Balancing Strategy & Design Episode 38: Balancing Strategy & Design https://brands-made-meaningful.podbean.com/e/episode-38-balancing-strategy-design/ https://brands-made-meaningful.podbean.com/e/episode-38-balancing-strategy-design/#comments Mon, 14 Aug 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/8084b013-1381-3027-84b3-415faf8606dc Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1659 38 full Episode 37: Branding Priorities Episode 37: Branding Priorities https://brands-made-meaningful.podbean.com/e/episode-37-branding-priorities/ https://brands-made-meaningful.podbean.com/e/episode-37-branding-priorities/#comments Mon, 31 Jul 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/b8b9da1c-ae63-33a9-b7b5-15ff03677ada Derek and Tucker discuss how to figure out where to start when considering your branding priorities. 

 

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]]> Derek and Tucker discuss how to figure out where to start when considering your branding priorities. 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1784 37 full Episode 36: Invest in Your Brand Episode 36: Invest in Your Brand https://brands-made-meaningful.podbean.com/e/episode-36-invest-in-your-brand/ https://brands-made-meaningful.podbean.com/e/episode-36-invest-in-your-brand/#comments Mon, 17 Jul 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/f2646bac-2487-3173-8def-d9cb2ccc9a61 Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition.  For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2033 36 full Episode 35: Why is Positioning Scary? Episode 35: Why is Positioning Scary? https://brands-made-meaningful.podbean.com/e/episode-35-why-is-positioning-scary/ https://brands-made-meaningful.podbean.com/e/episode-35-why-is-positioning-scary/#comments Mon, 03 Jul 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/d0e5edf7-113f-347c-9958-889091fef4a7 Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client. 

 

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]]> Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client. 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2149 35 full Episode 34: What Are Brand Consultants? Episode 34: What Are Brand Consultants? https://brands-made-meaningful.podbean.com/e/episode-34-what-are-brand-consultants/ https://brands-made-meaningful.podbean.com/e/episode-34-what-are-brand-consultants/#comments Mon, 19 Jun 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/64e125df-293b-3b29-8a81-900c202c37f2 Derek and Tucker take an in-depth look into the wide variety of their clientele.

 

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]]> Derek and Tucker take an in-depth look into the wide variety of their clientele.

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2143 34 full Episode 33: Hire for Brand Fit Episode 33: Hire for Brand Fit https://brands-made-meaningful.podbean.com/e/episode-33-hire-for-brand-fit/ https://brands-made-meaningful.podbean.com/e/episode-33-hire-for-brand-fit/#comments Mon, 05 Jun 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/29e34f26-74b2-3202-b303-8557e867894a Derek and Tucker discuss the importance of hiring beyond professional skill sets

 

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]]> Derek and Tucker discuss the importance of hiring beyond professional skill sets

 

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]]> Sussner false No 2078 32 full Episode 32: Your Brand’s Stance Matters Episode 32: Your Brand’s Stance Matters https://brands-made-meaningful.podbean.com/e/episode-32-your-brand-s-stance-matters/ https://brands-made-meaningful.podbean.com/e/episode-32-your-brand-s-stance-matters/#comments Mon, 22 May 2023 04:00:00 -0500 brands-made-meaningful.podbean.com/8b8e121c-a7e5-3696-9833-ee99f468fe90 Derek and Tucker discuss the importance of knowing where and why you stand. 

 

 

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]]> Derek and Tucker discuss the importance of knowing where and why you stand. 

 

 

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]]> Sussner false No 1807 33 full Episode 31: Levels of Executing a Brand Refresh Episode 31: Levels of Executing a Brand Refresh https://brands-made-meaningful.podbean.com/e/episode-31-levels-of-executing-a-brand-refresh/ https://brands-made-meaningful.podbean.com/e/episode-31-levels-of-executing-a-brand-refresh/#comments Mon, 08 May 2023 05:00:00 -0500 brands-made-meaningful.podbean.com/4f2669e6-1f11-38d6-ad6a-447d0899d6d7 Derek and Tucker discuss the purpose behind revitalizing your brand. 

 

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]]> Derek and Tucker discuss the purpose behind revitalizing your brand. 

 

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]]> Sussner false No 1911 31 full Episode 30: The Role of Features and Benefits Episode 30: The Role of Features and Benefits https://brands-made-meaningful.podbean.com/e/episode-30-the-role-of-features-and-benefits/ https://brands-made-meaningful.podbean.com/e/episode-30-the-role-of-features-and-benefits/#comments Mon, 24 Apr 2023 05:00:00 -0500 brands-made-meaningful.podbean.com/3b5a5252-2fe8-3718-a91a-fa2faa74fa7e Derek and Tucker take a closer look into the "F&Bs" of company branding. 

 

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]]> Derek and Tucker take a closer look into the "F&Bs" of company branding. 

 

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]]> Sussner false No 2163 30 full Episode 29: Should You Listen to or Lead Your Customers? Episode 29: Should You Listen to or Lead Your Customers? https://brands-made-meaningful.podbean.com/e/episode-29-should-you-listen-to-or-lead-your-customers/ https://brands-made-meaningful.podbean.com/e/episode-29-should-you-listen-to-or-lead-your-customers/#comments Mon, 10 Apr 2023 05:00:00 -0500 brands-made-meaningful.podbean.com/058c8844-0bea-3021-9ece-5cb52b29f2ef Derek and Tucker discuss an often underlying issue in branding. 

 

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]]> Derek and Tucker discuss an often underlying issue in branding. 

 

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]]> Sussner false No 2217 29 full Episode 28: Managing a Brand Transformation Episode 28: Managing a Brand Transformation https://brands-made-meaningful.podbean.com/e/episode-28-managing-a-brand-transformation/ https://brands-made-meaningful.podbean.com/e/episode-28-managing-a-brand-transformation/#comments Mon, 27 Mar 2023 04:01:00 -0500 brands-made-meaningful.podbean.com/24af4dfe-3737-3d5e-861a-759eca0bb19a Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation. 

 

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]]> Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation. 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2299 28 full Episode 27: Living Your Brand Episode 27: Living Your Brand https://brands-made-meaningful.podbean.com/e/episode-27-living-your-brand/ https://brands-made-meaningful.podbean.com/e/episode-27-living-your-brand/#comments Mon, 13 Mar 2023 04:01:00 -0500 brands-made-meaningful.podbean.com/c7cc976b-f1f1-34fb-be96-4bc7fb88370f Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"

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]]> Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"

For more information, visit us at: www.sussner.com

]]> Sussner false No 2403 27 full Episode 26: What Makes a Brand Authentic Episode 26: What Makes a Brand Authentic https://brands-made-meaningful.podbean.com/e/episode-26-what-makes-a-brand-authentic/ https://brands-made-meaningful.podbean.com/e/episode-26-what-makes-a-brand-authentic/#comments Mon, 27 Feb 2023 09:01:25 -0600 brands-made-meaningful.podbean.com/b21a0a11-206d-3894-9a64-e5ec21cb4ea0 Derek and Tucker kick off Season 2 by diving into what makes brands authentic. 

 

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]]> Derek and Tucker kick off Season 2 by diving into what makes brands authentic. 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1926 26 full Episode 25: Reviewing your Competition’s Creative Episode 25: Reviewing your Competition’s Creative https://brands-made-meaningful.podbean.com/e/episode-25-reviewing-your-competition-s-creative/ https://brands-made-meaningful.podbean.com/e/episode-25-reviewing-your-competition-s-creative/#comments Mon, 13 Feb 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/3b9d187a-fa56-31ae-8017-522f721178c5 Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them. 

 

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]]> Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them. 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2242 25 full Episode 24: Interviewing your Audience for Insights Episode 24: Interviewing your Audience for Insights https://brands-made-meaningful.podbean.com/e/episode-24-interviewing-your-audience-for-insights/ https://brands-made-meaningful.podbean.com/e/episode-24-interviewing-your-audience-for-insights/#comments Mon, 30 Jan 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/fb418fa7-fe5f-3c69-85d6-4f5ea80131fc Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand.

 

 

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]]> Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand.

 

 

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]]> Sussner false No 2192 24 full Episode 23: Assumption Reversal Episode 23: Assumption Reversal https://brands-made-meaningful.podbean.com/e/episode-23-assumption-reversal/ https://brands-made-meaningful.podbean.com/e/episode-23-assumption-reversal/#comments Mon, 16 Jan 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/c0ef7bc6-8891-3e03-a781-ccfc35c54365 Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding. 

 

 

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]]> Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding. 

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1073 23 full Episode 22: Developing vs Amplifying a Brand Episode 22: Developing vs Amplifying a Brand https://brands-made-meaningful.podbean.com/e/episode-22-developing-vs-amplifying-a-brand-1664807019/ https://brands-made-meaningful.podbean.com/e/episode-22-developing-vs-amplifying-a-brand-1664807019/#comments Mon, 02 Jan 2023 04:00:00 -0600 brands-made-meaningful.podbean.com/e9bc19dc-eb05-36df-a34d-7b8de663357c Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take. 

 

 

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]]> Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take. 

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2078 17 full Episode 21: Refreshing a Sporting Goods Brand Episode 21: Refreshing a Sporting Goods Brand https://brands-made-meaningful.podbean.com/e/episode-21-refreshing-a-sporting-goods-brand/ https://brands-made-meaningful.podbean.com/e/episode-21-refreshing-a-sporting-goods-brand/#comments Mon, 19 Dec 2022 04:00:00 -0600 brands-made-meaningful.podbean.com/f7d27c05-43ec-3e14-ba3f-f14906bf3e71 Derek and Tucker take a look at a case study for one of their clients.

 

 

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]]> Derek and Tucker take a look at a case study for one of their clients.

 

 

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]]> Sussner false No 1917 21 full Episode 20: Defining Perception Episode 20: Defining Perception https://brands-made-meaningful.podbean.com/e/episode-20-defining-perception/ https://brands-made-meaningful.podbean.com/e/episode-20-defining-perception/#comments Mon, 05 Dec 2022 04:00:00 -0600 brands-made-meaningful.podbean.com/b45f93bd-3f72-31eb-91ff-80ce6fa6817b Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered. 

 

 

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]]> Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered. 

 

 

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]]> Sussner false No 2195 20 full Episode 19: What is a Brand? Episode 19: What is a Brand? https://brands-made-meaningful.podbean.com/e/episode-19-what-is-a-brand/ https://brands-made-meaningful.podbean.com/e/episode-19-what-is-a-brand/#comments Mon, 21 Nov 2022 12:55:34 -0600 brands-made-meaningful.podbean.com/54443fb1-60b6-38cc-b71c-6a6aac53b891 Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience. 

 

 

 

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]]> Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience. 

 

 

 

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]]> Sussner false No 2026 19 full Episode 18: Branding Golf Courses vs Golf Clubs Episode 18: Branding Golf Courses vs Golf Clubs https://brands-made-meaningful.podbean.com/e/episode-18-branding-golf-courses-vs-golf-clubs/ https://brands-made-meaningful.podbean.com/e/episode-18-branding-golf-courses-vs-golf-clubs/#comments Mon, 07 Nov 2022 04:00:00 -0600 brands-made-meaningful.podbean.com/abed671d-27dc-3732-b1ad-c2a012252e0e Derek and Tucker further hone in on golf course design.

 

 

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]]> Derek and Tucker further hone in on golf course design.

 

 

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]]> Sussner false No 1941 18 full Episode 17: Refreshing a Golf Course Episode 17: Refreshing a Golf Course https://brands-made-meaningful.podbean.com/e/episode-17-refreshing-a-golf-course/ https://brands-made-meaningful.podbean.com/e/episode-17-refreshing-a-golf-course/#comments Mon, 24 Oct 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/6e5a570e-675e-34d4-8c91-35d55aabd71c Derek and Tucker discuss the bar for golf course design - and how to push past it. 

 

 

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]]> Derek and Tucker discuss the bar for golf course design - and how to push past it. 

 

 

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]]> Sussner false No 1289 17 full Episode 16:Let’s Talk Taglines Episode 16:Let’s Talk Taglines https://brands-made-meaningful.podbean.com/e/episode-16let-s-talk-taglines/ https://brands-made-meaningful.podbean.com/e/episode-16let-s-talk-taglines/#comments Mon, 10 Oct 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/d1bfa0d2-b67a-338f-ac84-adec6ca63df6 Derek and Tucker talk taglines in today's episode.

 

 

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]]> Derek and Tucker talk taglines in today's episode.

 

 

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]]> Sussner false No 2311 16 full Episode 15: Refreshing an Athletic Department Episode 15: Refreshing an Athletic Department https://brands-made-meaningful.podbean.com/e/episode-15-refreshing-an-athletic-department/ https://brands-made-meaningful.podbean.com/e/episode-15-refreshing-an-athletic-department/#comments Mon, 26 Sep 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/79163d1f-4bd9-3f36-a1a5-b017912a589f Derek and Tucker discuss how to refresh an athletic department. 

 

 

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]]> Derek and Tucker discuss how to refresh an athletic department. 

 

 

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]]> Sussner false No 1800 15 full Episode 14: Branding a Club Episode 14: Branding a Club https://brands-made-meaningful.podbean.com/e/episode-14-branding-a-club/ https://brands-made-meaningful.podbean.com/e/episode-14-branding-a-club/#comments Mon, 12 Sep 2022 04:01:00 -0500 brands-made-meaningful.podbean.com/4d6cfc8b-a432-3f11-8b6f-ddd8a9eabad2 Derek and Tucker discuss how to brainstorm branding a club. 

 

 

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]]> Derek and Tucker discuss how to brainstorm branding a club. 

 

 

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]]> Sussner false No 1809 14 full Episode 13: An Intro to Internal Branding Episode 13: An Intro to Internal Branding https://brands-made-meaningful.podbean.com/e/episode-13-an-intro-to-internal-branding/ https://brands-made-meaningful.podbean.com/e/episode-13-an-intro-to-internal-branding/#comments Mon, 29 Aug 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/f2eda1b5-9aab-3429-b664-ddfdf32324fd Derek and Tucker discuss the power behind internal branding For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the power behind internal branding

For more information, visit us at: www.sussner.com

]]> Sussner false No 2311 13 full Episode 12: The Value of Stereotyping Episode 12: The Value of Stereotyping https://brands-made-meaningful.podbean.com/e/episode-12/ https://brands-made-meaningful.podbean.com/e/episode-12/#comments Mon, 15 Aug 2022 04:01:00 -0500 brands-made-meaningful.podbean.com/18170ad1-c7e6-319f-9c34-f50012bb4bf9 Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world. 

 

 

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]]> Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world. 

 

 

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]]> Sussner false No 1720 12 full Episode 11: We’re on a Mission Episode 11: We’re on a Mission https://brands-made-meaningful.podbean.com/e/episode-11-we-re-on-a-mission/ https://brands-made-meaningful.podbean.com/e/episode-11-we-re-on-a-mission/#comments Mon, 01 Aug 2022 04:01:00 -0500 brands-made-meaningful.podbean.com/3e4a763d-1a39-303b-bf52-ebad10857800 This episode digs into the rallying cry for the greatness your team is going to accomplish.

 

 

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]]> This episode digs into the rallying cry for the greatness your team is going to accomplish.

 

 

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]]> Sussner false No 2105 11 full Episode 10: Aren’t Brands Just Logos? Episode 10: Aren’t Brands Just Logos? https://brands-made-meaningful.podbean.com/e/episode-10-aren-t-brands-just-logos/ https://brands-made-meaningful.podbean.com/e/episode-10-aren-t-brands-just-logos/#comments Mon, 18 Jul 2022 08:43:35 -0500 brands-made-meaningful.podbean.com/4511b382-57d2-3953-9a3b-d53e73756b39 Derek and Tucker sit down today to discuss what logos mean within branding.

 

 

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]]> Derek and Tucker sit down today to discuss what logos mean within branding.

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1879 10 full Episode 9: The Business You Are Really In Episode 9: The Business You Are Really In https://brands-made-meaningful.podbean.com/e/episode-9-the-business-you-are-really-in/ https://brands-made-meaningful.podbean.com/e/episode-9-the-business-you-are-really-in/#comments Mon, 04 Jul 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/e23ed429-11b5-3ff5-a2d3-04fed7e25141 Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement. 

 

 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement. 

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 2007 9 full Episode 8: Clarity of Vision Episode 8: Clarity of Vision https://brands-made-meaningful.podbean.com/e/episode-8-clarity-of-vision/ https://brands-made-meaningful.podbean.com/e/episode-8-clarity-of-vision/#comments Mon, 20 Jun 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/a0d3f58d-b56a-3deb-a55f-0216b5d2e228 Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now. 

 

 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now. 

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1921 8 full Episode 7: Branding B-2-B Environments Episode 7: Branding B-2-B Environments https://brands-made-meaningful.podbean.com/e/branding-b-2-b-environments/ https://brands-made-meaningful.podbean.com/e/branding-b-2-b-environments/#comments Mon, 06 Jun 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/563055f0-fceb-3413-ba02-c6078301bb5d Derek and Tucker discuss the Branding of Spaces

 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss the Branding of Spaces

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1654 7 full Episode 6: It’s All in the Name Episode 6: It’s All in the Name https://brands-made-meaningful.podbean.com/e/episode-6-it-s-all-in-the-name/ https://brands-made-meaningful.podbean.com/e/episode-6-it-s-all-in-the-name/#comments Mon, 23 May 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/9833bfb2-7fe9-3cd0-b1ed-f0f2052cf319 Derek and Tucker discuss what a name can say - and not - about your company

 

 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker discuss what a name can say - and not - about your company

 

 

For more information, visit us at: www.sussner.com

]]> Sussner false No 1987 6 full Episode 5: Delving Into Branding Data Episode 5: Delving Into Branding Data https://brands-made-meaningful.podbean.com/e/episode-5-delving-into-branding-data/ https://brands-made-meaningful.podbean.com/e/episode-5-delving-into-branding-data/#comments Mon, 09 May 2022 04:01:00 -0500 brands-made-meaningful.podbean.com/85a9452f-b676-3f14-b765-cbd25114face Derek and Tucker jump into the discovery phase of branding before it hits the drawing board. 

For more information, visit us at: www.sussner.com

]]> Derek and Tucker jump into the discovery phase of branding before it hits the drawing board. 


For more information, visit us at: www.sussner.com

]]> Sussner false No 2251 5 full Episode 4: Content Made Meaningful Episode 4: Content Made Meaningful https://brands-made-meaningful.podbean.com/e/episode-3-content-made-meaninful/ https://brands-made-meaningful.podbean.com/e/episode-3-content-made-meaninful/#comments Wed, 20 Apr 2022 14:26:46 -0500 brands-made-meaningful.podbean.com/b60f8a62-21e3-3a50-bfb3-137a8c8be1c3 Today Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King."

 

For more information, visit us at: www.sussner.com

]]> Today Derek and Tucker discuss the concepts within content and its common misconceptions such as the phrase "Content is King."

 


For more information, visit us at: www.sussner.com

]]> Derek Sussner false No 1902 4 full Episode 3: Brand Story vs Brand Messaging Episode 3: Brand Story vs Brand Messaging https://brands-made-meaningful.podbean.com/e/03-brand-story/ https://brands-made-meaningful.podbean.com/e/03-brand-story/#comments Mon, 11 Apr 2022 09:05:00 -0500 brands-made-meaningful.podbean.com/95890dfc-1d69-3f49-a7b9-f45f7b427eb8 Your story matters. 

 

 

For more information, find us at: https://www.sussner.com

]]> Your story matters. 

 

 


For more information, find us at: https://www.sussner.com

]]> Derek Sussner false No 1896 3 full Episode 2: Visuals That Take The Cake Episode 2: Visuals That Take The Cake https://brands-made-meaningful.podbean.com/e/02-visuals/ https://brands-made-meaningful.podbean.com/e/02-visuals/#comments Mon, 11 Apr 2022 08:00:00 -0500 brands-made-meaningful.podbean.com/5561db95-83ab-31c3-94df-3b0c4ecb098d Derek and Tucker sit down to discuss visual impact and what that could mean for your brand. 

 

For more information, find us at: https://www.sussner.com

]]> Derek and Tucker sit down to discuss visual impact and what that could mean for your brand. 

 

For more information, find us at: https://www.sussner.com

]]> Derek Sussner false No 1863 2 full Episode 1: Are You Different or Distinct? Episode 1: Are You Different or Distinct? https://brands-made-meaningful.podbean.com/e/episode-1-are-you-different-or-distinct/ https://brands-made-meaningful.podbean.com/e/episode-1-are-you-different-or-distinct/#comments Mon, 11 Apr 2022 04:00:00 -0500 brands-made-meaningful.podbean.com/6248c831-4bc7-3b85-92d4-575aa895cc7d It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction.

 

For more information, find us at: https://www.sussner.com

]]> It's not about being the only option, it's about being the right option. Join Derek and Tucker as they discuss Differentiation & Distinction.

 

For more information, find us at: https://www.sussner.com

]]> Derek Sussner false No 1924 1 full Intro: Brands Made Meaningful Intro: Brands Made Meaningful https://brands-made-meaningful.podbean.com/e/welcome-to-brands-made-meaningful/ https://brands-made-meaningful.podbean.com/e/welcome-to-brands-made-meaningful/#comments Mon, 11 Apr 2022 00:01:00 -0500 brands-made-meaningful.podbean.com/9512c5fd-e589-3cb7-a291-b309b33a269b Our introduction episode will tell you everything you need to know about who we are, what we do, and how we make it meaningful. 

 

For more information, find us at: https://www.sussner.com/

]]> Our introduction episode will tell you everything you need to know about who we are, what we do, and how we make it meaningful. 

 

For more information, find us at: https://www.sussner.com/

]]> Derek Sussner false No 574 trailer