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What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84

Tue, 10 Feb 2026 17:27:05 -0800

With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX.

UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks).

AIXD goes further. It is both the architectural blueprint and the interior design—but custom-built around real human needs. AIXD precedes UI and UX by grounding AI development in what end users actually want, not what technologists assume they want. By anchoring AI to human psychology, emotions, and lived experience, AIXD helps organizations avoid waste, reduce friction, and design AI that truly serves people.

In an era of AI over-enthusiasm, rushed adoption, and “white elephant” AI projects, AIXD fills the critical gap between human end users and AI developers. It reframes success away from hype and toward outcomes that matter: usefulness, satisfaction, dignity, and trust. AIXD asks leaders the most important question before building any AI system:

What human experience are we creating—and for whom?

AIXD is not anti-AI. It is pro-human.
AIXD is user experience.
User experience is brand experience.

What is AIXD (AI Experience Design)? How is it Related to User Centered Design and Brand Experience?

AIXD (“AI Experience Design”) is the design of AI-assisted, AI-enabled, and AI-led user journeys—created explicitly for the convenience, satisfaction, and wellbeing of human end users. It is the human-centered design of AI models, applications, workflows, products, and services. Ultimately, AIXD is the be-all and end-all of human user experience.

👉To read the full article

👉To watch it as an 11-min Youtube video

About AIXD.World and 10PlusBrand.com

Founder and CEO Joanne Z. Tan has mentored Silicon Valley startups, founders and CEOs, board members, and organizations as their thought leadership coach in the AI age.

We at 10 Plus Brand are proud to be on the cutting edge of creating an end-user journey with AI Experience Design for both B2B and B2C companies.

👉 Subscribe to our FREE Newsletter for more insights.
👉 If you need to discuss 1:1, please use the contact form on the website. Thank you.

About the author Joanne Z. Tan

AI Native: What's Ahead of Agentic AI for Enterprises_Joanne Z. Tan_AIXD.world (website to be launched soon)_Season 2, Episode 83

Wed, 04 Feb 2026 10:29:32 -0800

AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers

AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations where intelligence is built into every layer. Instead of rules-based logic and siloed data, AI Native models rely on connected, data-driven ecosystems that continuously learn, adapt, and improve performance.

👉To read the full article

👉To watch it as an 11-min Youtube video

Organizations pursuing AI Native approaches are scaling faster than those simply enabling products with AI features. Investment is rapidly moving toward agentic workflows, systems capable of executing multi-step actions on behalf of users. At the same time, leaders are treating AI as core strategy rather than experimentation, embedding it into architecture, decision-making, and growth planning. Still, most so-called “agents” remain advanced copilots, which shows the market is early and infrastructure, vertical AI applications, and on-device intelligence are key competitive zones.

There are two primary paths to AI Native transformation.

Direct impact means AI Native capabilities directly enhance the product or service. Customer value becomes visible through smarter performance, personalization, speed, and new functionality.

Indirect impact means AI Native systems improve the organization itself. Efficiency rises, forecasting sharpens, risk drops, and trust increases. Those gains then translate into better pricing, reliability, and customer experience.

Before moving toward an AI Native model, leaders need discipline. Start with the business problem, not the technology. Strong AI governance is essential for trust, compliance, and brand reputation. A serious data strategy is non-negotiable, since fragmented legacy systems block AI Native value creation.

AI Native is ultimately a redesign of how organizations create, deliver, and capture value, not just a technology initiative.

About AIXD and the author Joanne Z. Tan
As a globally known brand strategist, thought leadership coach, and startup mentor in Silicon Valley, Joanne Z. Tan offers her expertise in customer experience design, human centric AI experience design, to formulate AI strategies for different business models and services. Joanne contributes 15 years of experience derived from architecturing business models, end user experience, and brand experience. She authored more than 15 articles (as of Feb. 2026) on AI, published on 10PlusBrand.com and AIXD.world.

Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82

Tue, 20 Jan 2026 11:51:08 -0800

This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey.

To watch it as a 2-min video

To read it as a blog

A tiny creek

In the high country of Yosemite

Born of melting snow

Filtered through the clefts of granite

Streaming down a thawing peak.

Dripping, dropping,

Dancing its way

Giggling, laughing,

Roaring, swelling,

Dashing out of the Valley.

Does it know where it goes?

When will it end? And why?

Who owns its life?

More creeks gather,

Into the Merced River.

Onward, forward,

one way journey seaward,

Hither and thither,

torrential, playful,

Reckless, mournful,

Restless, peaceful.

The creek, the river, become the lake,

Waters the crops along the way,

feeds the climbers of the peak.

Matters not

If ever it reaches the sea.

Murmurs, shimmers, under the sun it simmers,

rising water, skyward ascends,

ignites lightning and thunder.

Angelic or devilish, could care less,

Rain and drizzle, descends.

Between Heaven and Earth,

metamorphosis, transcends.

Into the misty fog reincarnates,

the creek, the river, and the lake,

ghosts through the Golden Gate Bridge,

hugs the seedlings on the Marin Ridge.

The fog rolls into the hovering clouds

snow flakes swirl and flutter

down on the peak

That birthed the tiny creek.

If that creek is life itself,

Is it one way or a round trip?

Insignificant, not self aware,

It lives, one form or another,

knowingly or unknowingly

A part of a grand design,

Earthly and finite,

Eternal and divine.

About the author, Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with brand power, more than just a successful business. A former journalist, award-winning photographic artist, Joanne was trained in law and business, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. Joanne is also a poet, writer, and photographic artist.

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2

Sat, 10 Jan 2026 16:37:25 -0800

What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences.

👉 To watch this short intro as a 2-min video

👉 To read this short intro as a 1-min blog

👉 This intro leads to the full article available for a small fee.

You will learn:

- Facts alone don’t persuade—but stories do;

- Authenticity can’t be fabricated, only revealed;

- The most powerful brand stories are not about the brand at all;

- How to craft a brand story that actually resonates…

Storytelling is as old as humanity itself.

Long before algorithms, ads, and AI-driven content, stories were how people connected to each other and made sense of the world. Today, in a noisy marketplace, storytelling has become one of the last true competitive advantages. But most brands still get it wrong—or only scratch the surface.

- Who—or what—is the real hero in a hero’s journey?

- Why do some brand narratives inspire trust and loyalty while others feel salesy?

- What makes some brands unforgettable—while others barely register?

- And what if your brand already has a powerful story—but you’ve never learned how to uncover it, structure it, or amplify it?

At 10PlusBrand.com, we believe brand storytelling isn’t about marketing buzzwords. It’s about meaning, trust, and memory. The kind that turns audiences into believers and brands into movements.

If you are a CEO, founder, or leader ready to move your brand from visibility to significance, read the full story (it’s worth so much more than the small fee) about how storytelling can drive relevance, influence, and long-term equity. Again,

👉 For a small fee, you can access the full article and its accompanying video at: https://10plusbrand.com/course-category/content-strategy-content-creation/

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

👉 If you need to discuss 1:1 with me, please use the contact form on 10PlusBrand.com. Thank you.

About the author, Joanne Z. Tan

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2

Thu, 08 Jan 2026 20:49:26 -0800

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image.

👉 To watch this short intro as a 2-min video

👉 To read this short intro as a 1-min blog

Now let me ask you something.

If AI can generate a logo in 30 seconds…
If Canva can give you 15 brand kits before lunch…
If everyone has access to the same tools…

Why do so few brands actually stand out?

And why do so many brands feel… interchangeable?

We are entering an era where automation is accelerating sameness. The problem is deeper than design since brand DNA decoding is the foundation for design, website, marketing.

Here is the uncomfortable truth:

If your brand design does not communicate who you are in five seconds,
your market will decide for you.

If your brand looks like everyone else,
you compete on price, speed, and convenience.
That is a race no premium brand wins.

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too.

Here in Part 2, I will share my secret sauce, through real-world case studies, about:

How brand design becomes your offense and defense in the age of AI,
Why real brand design does not start with visuals,
How the strongest brands translate identity into imagery,
What separates timeless brands from trendy graphics, and yes,
How to choose color and font, and create your name, tagline, and logo, to build a brand that is recognized, remembered, and trusted, in an age where design is cheap, but meaning is rare, where visuals are abundant, but identity is scarce.

If you are serious about evolving your brand, protecting your positioning, and building equity that compounds over time, the full article and case study are available behind the paywall (It’s well worth the small fee.)

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-branding-design/

It comes with a video too.

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

👉 If you need to discuss 1:1 with me, please use the contact form on 10PlusBrand.com. Thank you.

About the author, Joanne Z. Tan

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

What is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2

Sun, 07 Dec 2025 11:26:23 -0800

Your brand identity isn’t about design first. It’s about decoding your brand DNA.
- What’s your brand really made of?
- Values that move people?
- A voice that feels human?
- Or just visuals that look unique?

👉 To watch this short intro as a 2-min video

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too.

95% of first impressions are design related;
Consistency can boost revenue 10–20%;
But 90% of new businesses still fail.

Why?

Because they confuse looks with identity.

If you want to build a brand that lives, breathes, and connects — not just exists —
you’ll want to dive into Part 1 of my latest article:
“What Makes Your Brand Identity Unique and Memorable.”

It’s not free — because wisdom worth keeping never is.
But it might just change how you see your brand forever.
So — what’s your brand really saying when you’re not in the room?

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/ It comes with a video too.

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

Stay tuned for Part 2, coming up.

About the author, Joanne Z. Tan

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

World Series Game 7's Defining Moment Creates a Hero: Yoshinobu Yamamoto_Joanne Z. Tan_Episode 78, Season 2

Wed, 05 Nov 2025 10:30:06 -0800

Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition.

In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork, and belief shape true heroism.

A short, powerful takeaway on leadership and performance when everything is on the line.

Watch it as a 3-minute video
Read it as a 1 minute blog

📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth

About the author, Joanne Z. Tan

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace

#WeAreBetterAngels

How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2

Fri, 10 Oct 2025 11:33:41 -0700

How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality?

To read it as a 5-min blog

To watch it as a 8-min video

subscribe to our Newsletter

In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth.

🎧 Tune in to discover how genuine brand personality turns products into trusted companions.

About the author, Joanne Z. Tan

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#WeAreBetterAngels

What is Love? _ A short poem by Joanne Z. Tan_Episode 76, Season 2

Sat, 04 Oct 2025 11:01:29 -0700

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan. This is one of the short poems written by Joanne Z. Tan.

To read it as a 2-min blog

To watch it as a 2-min video

subscribe to our Newsletter

About the author, Joanne Z. Tan

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#WeAreBetterAngels

Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75

Sat, 13 Sep 2025 16:24:50 -0700

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.

To read it as a 3-min blog

To watch it as a 7-min video

From Personal Tragedy to National Warning

In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she witnessed how political passion, once inflamed, turned ordinary citizens into enemies. Her father, a professor, was exiled and died in forced labor. Her stepbrother’s mother, a school principal, took her own life after brutal persecution. Millions of others were betrayed, beaten, or killed.

These tragedies are not just history lessons. They are warnings for today’s America. The same forces—demonization, manipulation, blind obedience, self-righteous anger—can surface here if we fail to see each other’s humanity.

Why We Must Be Better Angels

Joanne urges us to:

Resist the pull of hatred, even when politically provoked.
See the human side of those who vote or think differently.
Remember that no good comes from violence—ever.
Practice civility, tolerance, and respect as patriotic duty.

We hold democracy in our own hands. Every word, every action matters. In divisive times, being our better angels may be the most radical form of leadership.

About the author, Joanne Z. Tan

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#WeAreBetterAngels

How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74

Fri, 12 Sep 2025 17:12:24 -0700

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection.

In this video, global brand strategist and thought leadership coach Joanne Z. Tan unpacks:
✅ What brand authenticity really means (beyond buzzwords)
✅ How brands like Cracker Barrel and Coca-Cola show the risks of losing authenticity
✅ Why “social-first” brands are outperforming others with double-digit growth
✅ How AI is changing consumer perception—and why humans must lead creativity
✅ Practical steps to protect your brand identity, vision, and trust in the AI era

To read it as a 3-min blog

To watch it as a 10-min video

Why does authenticity matter more than ever? According to the 2025 Edelman Trust Barometer, trust in institutions is dropping, while trust in brands is rising. Consumers are no longer just buying products—they’re investing in purpose, values, and honesty. Brands that “walk the walk” and “talk the talk” are the ones building loyalty, stability, and real human connection.

🔑 Questions to consider for your own brand:

What do you truly stand for?
How do your brand promises align with your actions?
Where should humans control, and where should AI support?

If you want to rise above the AI noise and build a brand that people trust, follow, and love, this video will give you the frameworks and insights you need.

Timestamps:
0:00 – Why Brand Authenticity matters now
2:45 – Trust shift: from institutions to brands
5:10 – What authenticity looks like in practice
8:20 – The AI dilemma: efficiency vs. human connection
12:15 – Case studies: Cracker Barrel & Coca-Cola
15:40 – Building an authenticity strategy for the AI Age

About the author, Joanne Z. Tan

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73

Fri, 12 Sep 2025 11:04:09 -0700

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.

- To read it as a half-min blog

- To watch it as a 1-minute video

Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.

AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

👉 To read the FULL 3-min article

👉 Watch the full version as a video

👉 Listen to the full version as a podcast

👉To dig deeper and get more insights, subscribe to our Newsletter

Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

- To stay in the loop, subscribe to our Newsletter

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

When, How, and Why We Need to Celebrate, in Big and Small Ways_(full article)_Joanne Z. Tan_Season 2, Episode 72

Thu, 04 Sep 2025 22:19:31 -0700

"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone.

👉 Key Takeaways from this video:

✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture.

✨Celebrate not only milestones but also incremental progress.

✨Use celebration as a leadership practice to build morale and trust.

✨Anchor yourself in values while embracing change in the AI era.

✨Learn to reframe ordinary actions into celebrations that fuel growth.

✨Recognize that the journey itself is worth celebrating.

- To read the full 3-minute article by Joanne Z. Tan

- To watch the full 5-minute video

- To dig deeper and learn more, subscribe to our Newsletter

When do you need celebration the most? Not just at birthdays, holidays, or after major milestones—but in the darker moments, during setbacks, disappointments, and failures. Learning to celebrate small steps is one of the most powerful mental skills you can cultivate.

"Happiness, to a large extent, depends on what you choose to pay attention to", says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. As a Chinese proverb says, “Be not afraid of growing slowly, be afraid only of standing still.”

Why Celebration Matters

Celebration is more than a party—it’s a discipline. It re-frames ordinary experiences into opportunities for meaning, joy, and resilience. Whether it’s a grand adventure to mark the completion of a book or something as simple as savoring one square of dark chocolate, celebration anchors us in the present moment.

Celebrate big: Mark life’s turning points with unforgettable experiences.

Celebrate small: Take joy in a walk, a moment of reflection, or the satisfaction of organizing your space.

Celebrate daily: Even the smallest rituals build resilience, gratitude, and clarity.

Celebration as a Leadership Skill

In turbulent times—economic uncertainty, political divides, and the accelerating AI age—leaders must learn to anchor their teams while also catching the wind of opportunity. The secret? Celebrate small wins.

Acknowledge your crew’s incremental achievements.

Build trust and camaraderie through shared joy.

Remember that "the journey itself is the destination", per Joanne Z. Tan.

As Lao Tzu reminds us, “He who knows that enough is enough will always have enough.”

Celebrate Here and Now

Celebration is not narcissism—it’s gratitude in action. It builds a virtuous cycle: each small accomplishment sparks the desire to set new goals, which leads to new reasons to celebrate. Even in hostile or uncertain environments, this practice helps you see the silver lining and stay grounded in your values.

As Joanne Z. Tan says in her leadership coaching: “Be both the anchor and sails to those you lead.”

About Joanne Z. Tan

Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

Celebrate Here and Now!_"SoS" - Sip of Solace: 1-minute thought leadership tips from Joanne Z. Tan_Season 2, Episode 71

Wed, 03 Sep 2025 13:25:57 -0700

As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact.

- To read it as a half-min blog

- To watch it as a 1-minute video

When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring.

Why Celebrate the Everyday

Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments.

The Leadership Edge in Celebration

In times of economic uncertainty and political divide, leaders have a unique role:

Celebrate small wins—yours and your team’s.
Foster trust, camaraderie, and belonging.
Anchor your people while inspiring them forward.

To dig deeper and get more insights, subscribe to our Newsletter

Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

- To read the FULL 3-min article

- to watch the FULL 5-min video

- to listen to the full 5-min podcast

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

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Buckle Your Seatbelt (with a brand audit)!_Joanne Z. Tan_Episode 70, Season 2

Fri, 29 Aug 2025 14:41:29 -0700

This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course. Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving.

Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.

Bon voyage.

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Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

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Why even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69

Wed, 27 Aug 2025 10:33:00 -0700

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan.

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Think about it:

What’s Amazon got to do with the river? Nothing.
What’s Apple got to do with the fruit? Nothing.
What’s Axion got to do with house cleaning products? Nothing.

That’s exactly the point. A strong business name doesn’t have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they’re simple and open for the brand to define.

Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership.

How do you get it right? That’s a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age.

👉 Get a sneak preview by subscribing to the newsletter: 10 Plus Brand Newsletter

Is it time to reinvent, rename, rebrand your organization?

If you need an initial consultation, please use the contact form on 10PlusBrand.com

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How do you know what's important? (hint: DEATH!)_ "(SoS) - Sip of Solace: Joanne Z. Tan's 1-min Thought Leadership Coaching Tips"_Season 2, Episode 68

Sun, 17 Aug 2025 12:59:06 -0700

There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey. PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now?

Sometimes the easiest way to reset a computer is to turn it off and back on again.

In life, we can leverage the thought of mortality to reset our priorities. We can simplify and clarify what’s important. It lets us see what we missed.

The reminder of our own mortality makes us humble, grateful, peaceful, and focused. It helps us let go of distractions, keep our eyes on the horizon, stay true to ourselves, and rejoice in living.

It makes us appreciate our relationships and simple things that we’ve taken for granted.

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Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

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https://10plusbrand.com/2024/02/10/rebranding-retired-executives-over-60-self-guide-4-tips-personal-branding-business-branding-by-joanne-tan/

Aging is a Blessing! Reinvent yourself! "(SoS) - Sip of Solace": 1-minute tip_Joanne Z. Tan_Season 2, Episode 67

Mon, 11 Aug 2025 11:00:07 -0700

Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach. Hint: What 66-year-old Jamie Lee Curtis said about her best years...

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Here is the link to the articles mentioned at the end of this Sip of Solace:

https://10plusbrand.com/2024/11/25/leaders-how-to-reinvent-yourself-and-your-organization-in-ai-world-joanne-tan/

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Thought Leaders Coaching Tips to Grow Thought Leadership in the AGI Age_(entire 3 pts)_Joanne Z. Tan_Season 2, Episode 66

Sat, 09 Aug 2025 14:43:40 -0700

As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how. This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the time is now to develop it.

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"(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute Thought Leadership Coaching Tips_Emotional Self Regulation_Season 2, Episode 65

Sat, 09 Aug 2025 11:13:14 -0700

Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? Hint: You need to be DOING something, such as...

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Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace.

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Why Thought Leadership Coaching can help leaders survive & thrive in AI age?_(pt 3 of 3)_Joanne Z. Tan_Season 2, Episode 64

Fri, 08 Aug 2025 12:06:40 -0700

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".

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What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields.

A thought leadership coach can help leaders in at least five areas:

(1st) Discover new ideas that set you apart, to strategically position them as thought leaders;

(2nd) Build a personal brand or professional brand;

(3rd) Content strategy and content creation;

(4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience.

(5th) Performance coaching

The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2.

The time to reinvent yourself is now.

Control your destiny with self leadership.

If you need an initial consultation, please use the contact form on 10PlusBrand.com

(The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )

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What does it take to be a thought leader? - (Pt. 2 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 63

Fri, 08 Aug 2025 11:04:37 -0700

What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".

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Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach:

First, Vision, Principle, Character. Perhaps the most important characteristic of thought leadership is to “stand for something.”

Thought leaders lead with vision, foresight, and a commanding view of a bigger picture. They are driven by purpose, mission, and goals, and so are their organizations.

Second, Originality. You cannot be a thought LEADER by recycling AI generated ideas.

Thought leaders must be innovative thinkers. They bring unique insights to their teams and organizations. They encourage others to think differently, and foster a culture of innovation by making it safe to experiment and fail.

Third, EQ.

AI can’t replace human-to-human connections. Teamwork and collaboration, based on EQ and intrinsic motivation, has become an important facet of thought leadership.

Fourth, Curiosity.

Fifth, Inter-disciplinary.

(In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.)

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CEOs &Leaders: Start Thought Leadership Building, or Risk Being Replaced by AGI_(Pt 1 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 62

Thu, 07 Aug 2025 21:35:49 -0700

Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".

To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term relationship building, brand-building approach.” Find out what, why, and when.

- To read Pt. 1 as a 2-min blog

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Jensen Huang on AI, synthetic data, & his American Dream (Pt 3 of 3)_Summary & Comments by Joanne Z. Tan_Season 2, Episode 61

Sun, 03 Aug 2025 09:31:35 -0700

Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream.

This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025.

Part 3 Summary:

to read Pt. 3 as a 5-min blog

To watch Pt. 3 as a 16-minute video

Part 3 Summary: Jensen Huang advised young people to learn how to reason and break things down to first principles. To know what the first principles are: “Go to school!” In answering the concerns about human collective intelligence of managing the collective intelligence of AGI, Jensen Huang stated that “... human generated knowledge and human generated data would today be 99%, in about 10 years it will probably be 1%. The vast majority of human knowledge will be generated by AI. It will be AI generated data that the other AIs learn from,...it’s going to be synthetic generated intelligence. …that's just intelligence, it is not a big deal, It's just data…that the amount of AI generated knowledge is to be incredibly high.”

(Comments from Joanne Z. Tan:) I respectfully disagree with Jensen Huang regarding synthetic data: I wrote an article (link below) seven months ago, analogizing the danger of synthetic data to Norman Rockwell’s famous painting, “The Gossips”. What may start as a story about a “cat”, may end up being about an “elephant” after being passed through 15 people. It is therefore important to label data either as originating from a source or as synthetic, before being used to train AI and becoming untraceable, to avoid misinformation that can cause catastrophes like a financial market meltdown. Here is my article:
https://10plusbrand.com/2025/01/13/synthetic-data-ai-toxic-assets-financial-crises-2008-1987-joanne-z-tan/
This point is echoed by a prominent expert in the AI fintech industry, who was also a chief data officer at both state and federal government levels, in the “Interviews of Notables and Influencers”. The subheadings about synthetic data speak for themselves: https://10plusbrand.com/2025/04/07/ai-future-synthetic-data-ai-mistakes-ai-governance-crypto-regulations-knowledge-economy-tammy-roust-interview-joanne-z-tan/
(At 46’21”): “Untagged synthetic data pose systemic risks; model collapse; The real danders from AI hallucination”
(At 49’56”): “Need for auto tagging of synthetic data when it is being generated and used; the danger of group think” and “We need to have a human consensus mechanism & AI governance committee to correct AI’s mistakes”.

Jensen Huang said this about AI: “You want the smartest friends? You want the most productive friends?...go engage AI as fast as possible, because they’re super, super smart and they're going to help you solve problems.”

“It's also the case that we want second opinions, and third opinions. I use multiple AIs at the same time solving the same problems. And I take the answers from one and I give it to the other one. I'll make the second one judge the first one: What do you think about this answer?...And I ask each one of them to produce, you know, based on everything that you’ve now learned, why don’t you reflect on what I told you and what I gave you, and then give me a better answer. And so you notice I'm interacting with AI the way I interact with people, I want them on my side, I want them to work with me.”

(Comments from Joanne Z. Tan:) The above sounds like circular reasoning to me. If nothing is done to label synthetic data used by all AI models, what makes their second and third opinions any more reliable?
Without holding AI accountable by resorting to “first principle thinking” that Jensen Huang has applied over and over, what makes AI smarter or credible?
Assuming that Jensen Huang’s preference for human control over AI tools is not hijacked by AI yet, AI is threatening human intelligence with this “double whammy”:
By automating tasks, AI will take away the OPPORTUNITY for humans to learn the basic skills that train their minds to advance to higher level positions;
By relinquishing analytical and critical thinking to AI, human mental acuity will be degraded. Without doing the thinking ourselves to practice and strengthen the skills, humanity will lose reasoning CAPABILITY by relying on AI.

Finally, Jensen reflected on the American melting pot, amazing opportunities, and the rule of law for both immigrants and Americans. He said it is a combination that is “SO delicate, … it depends on so many things working together, …. It is not a guarantee, … I really hate to see us squander that… I hope that we continue to protect that.”

Regarding the competition between China and the US, he said “competition is great, but conflict is less good.” He cautioned that what is going on between governments and countries ought not to be conflated with how individual American Chinese who are pursuing the American Dream are treated.

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Will AI Take Away Human Jobs? - Jensen Huang's Talk (Pt 2 of 3) Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 60

Sat, 02 Aug 2025 13:55:46 -0700

“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.”

This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford.

Part 2 Summary:

Jensen Huang continued a belief system or vision has to come from first principle thinking, first principle computer science or physics or economics. "First principle reasoning, added to it, was inspiration.” He states that principled thinking was really important in arriving at . “Then you gut check that literally every single day,... continuously re-evaluate our strategies and our decisions.”

Jensen Huang explained how Moore’s Law is evidenced in computation, AI advancement, and the dramatic cost reduction. Then he observed that Nvidia’s computing platform can enable changes in algorithm, architecture, system, silicon, and fundamental computation - all at the same time.

Jensen explained about a prediction he made a decade ago, and it helped Nvidia to reinvent and reframe itself from a chip company to building entire data centers.

He predicted that AGI will take less than two years to achieve superhuman levels.

Learn why Jensen Huang believes that AI will not take over human intelligence, but help us with tasks and free us to pursue more dreams, hopes, aspirations, and ideas. “I think we will be busier than ever.”

(Jensen Huang’s remaining 10-minute talk, with Joanne Z. Tan's summary and comments, continues in Part 3.)

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Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1 of 3)_Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 59

Fri, 01 Aug 2025 19:53:12 -0700

“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.”

The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create CUDA, a compatible accelerated computing architecture that became the pillars for AI advancement today. The visualized hardware platform invented in 1994 demanded that Nvidia grow other parts of the “flywheel”: developer ecosystem, install base, and the subsequent demand for GPUs invented by Nvidia.

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My adventure of 3 days of wilderness backpacking in Yosemite _Joanne Z. Tan_Season 2, Episode 58

Thu, 24 Jul 2025 11:34:40 -0700

I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.)

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Read about Joanne's prior adventures at Yosemite and Half-Dome

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5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57

Fri, 11 Jul 2025 13:53:49 -0700

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant

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These are just a few to achieve your brand position and to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

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Brand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. Tan

Sun, 08 Jun 2025 16:26:05 -0700

Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.

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(1) Brand positioning and brand building strategies (2) Tell your brand story (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit

A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers and helps you reach new customers, and sustains the growth and longevity of your business brand.

These are just a few of the ways to create brand building strategies to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

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AI in LinkedIn - How to stand out? _ Joanne Z. Tan_Episode 55, Season 2

Sun, 27 Apr 2025 11:44:36 -0700

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW). How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile?

It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise.

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Interview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2

Fri, 18 Apr 2025 10:37:34 -0700

Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on California's economy. She stressed the importance of diversity, inclusivity, and community engagement in her leadership.

This interview consists of four parts:

(1) Fiona Ma's present role as California treasurer and her future political career goals.

(2) Past accomplishments.

(3) National political climate.

(4) Personal stories.

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Hyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2

Fri, 11 Apr 2025 21:25:41 -0700

It is getting more difficult to tell AI generated, hyper personalized messages from human ones.

A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI. “I don’t like it at all.” He said.

I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real person or AI?

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This will become part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

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Financial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2

Thu, 03 Apr 2025 16:19:44 -0700

Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts:
- 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at the state and federal Government level, and at a startup;
- 2nd part is about fintech, crypto, AI, data, governmental regulations thereof, and the future economy,
- 3rd part is about her personal story and goals.

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Some of the insights will be quoted as a part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

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Want to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2

Mon, 31 Mar 2025 10:21:19 -0700

The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search.

From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ...

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Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

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How to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2

Fri, 14 Mar 2025 11:32:34 -0700

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.

Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.

But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.

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Emilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2

Sun, 02 Mar 2025 14:38:56 -0800

Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?

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2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2

Mon, 10 Feb 2025 12:18:21 -0800

Do Super Bowl commercials have to reply on celebrities to be effective?

For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:

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To Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47

Sat, 01 Feb 2025 21:47:58 -0800

Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.

There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way.

Start to treasure that gift - yourself.

Then you will have peace.

Then you can have loving relationships.

Then you have a personal brand.

That’s the beginning of truly living your life.

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Synthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46

Mon, 13 Jan 2025 13:43:15 -0800

Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash? Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic?

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Why Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45

Wed, 08 Jan 2025 10:31:25 -0800

If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance. AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage.

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Beyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44

Wed, 08 Jan 2025 10:09:13 -0800

As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.

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How to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43

Mon, 30 Dec 2024 10:02:32 -0800

You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs. Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.

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How Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42

Sun, 15 Dec 2024 15:47:43 -0800

Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.

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How to Reinvent Yourself and Your Company in the AI World, for Leaders_Episode 41, Season 2

Sun, 24 Nov 2024 16:21:06 -0800

What I mean by the word “reinvent” is to evolve, to grow. Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step.

Don’t wait for opportunities to happen to you.
Opportunities favor the prepared.
Create the conditions for opportunities.
Create opportunities.

Let’s face it: change is uncomfortable, even threatening. It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again.

(A) Lead yourself and reinvent yourself, before you can lead organizational changes (B) Change is incremental. Start small to change yourself before changing the world (C) An individual CAN change the world, with many other individuals

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Personal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40

Sun, 03 Nov 2024 16:38:31 -0800

To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced. Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates.

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https://abolishtheelectoralcollegepac.org/

The Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39

Sat, 26 Oct 2024 15:11:08 -0700

It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue.

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Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc.

How can we replace the electoral college system?

There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact (NPVIC).

Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won’t easily give up.

NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia.

What can we do as citizens?

https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC)

https://www.lwv.org/opov (League of Women Voters)

https://www.thenationalvote.com/

https://abolishtheelectoralcollegepac.org/

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AI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38

Wed, 09 Oct 2024 15:28:31 -0700

The great irony: The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas. At least one of these AI godfathers is not optimistic about AI:

Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse.

Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI.

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A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37

Sat, 14 Sep 2024 15:45:05 -0700

Is our system-to-system way of modern living in harmony with the celestial way of life? Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse"

By Joanne Z. Tan

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From systems to systems,

Our lives are lived daily:

System of a society,

System of laws,

System of a family,

System of a religion,

System of a company,

System of politics,

System of an economy,

System of cloud computing,

System of AI …

Struggling, straining, striving

to stay on paths, to fit-in, to sacrifice, to comply.

Only tens of thousands of years ago,

humans lived like a free flowing poem,

a part of the Universe:

No destiny

no purpose

No goals

No worries

No controls…

- Is a life of true luxury,

like wild animals Earthly?

...

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Why is LinkedIn Personal Branding & Optimization Important in AI Age? _ Season 2, Episode 36

Sat, 14 Sep 2024 11:25:53 -0700

A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age? Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power?

We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence.

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Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan

Wed, 21 Aug 2024 23:05:04 -0700

In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators.

AI will level the competitive playing field for many products and services by reducing costs across the board.

When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind. Joanne Z. Tan of 10 Plus Brand explains why and how.

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Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34

Sun, 11 Aug 2024 17:38:04 -0700

Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference. Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself.

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High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33

Wed, 31 Jul 2024 19:36:48 -0700

This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart.

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Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2

Mon, 08 Jul 2024 17:01:44 -0700

"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy.

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview.

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Part 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2

Mon, 08 Jul 2024 16:33:50 -0700

Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part two of the three-part series in the almost 2-hour interview. Stay tuned for Part Three.

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Part 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2

Mon, 08 Jul 2024 10:24:29 -0700

Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years. Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three.

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Save US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2

Wed, 03 Jul 2024 21:36:18 -0700

The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better represented. Hear discussion between President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years, and Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts.

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US Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2

Mon, 01 Jul 2024 13:58:47 -0700

Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government? Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts.

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(https://www.economist.com/science-and-technology/2024/05/01/producing-fake-information-is-getting-easier?utm_campaign=r.science-newsletter&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=5/1/2024&utm_id=1877854)

The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2

Sun, 30 Jun 2024 10:35:12 -0700

Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California; Part 2: California’s economy and future; Part 3: Election reform, federalism, and democracy.

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(Introduction of the Host of this Podcast:)

Before I have the GREAT honor to introduce Tani Cantil-Sakauye, let me briefly introduce myself. I am Joanne Tan, host and producer of the 10 Plus Podcast, “Interviews of Notables and Influencers”. I am the CEO of 10 Plus Brand, Inc. — a brand-building and brand-marketing agency for companies and leaders. Growing brands - business or personal - is my passion. I also have a law degree and I career-coach attorneys and executives, and manage brands of board members, leadership coaches, and consultants.

I have lived and worked in the San Francisco Bay Area for 36 years. It was in San Francisco that I became a US citizen almost 30 years ago. I care deeply about my home state and our country whose ideals and values inspired me to leave everything behind in China 42 years ago. I’d like to give back to my beloved California and America.

(Introducing Tani Cantil-Sakauye:)

Tani Cantil-Sakauye was the former Chief Justice of California Supreme Court for 11 years. Currently, she is the president and CEO of the Public Policy Institute of California (“PPIC”) where she holds the Walter and Esther Hewlett Chair in Understanding California’s Future. One of the founders of PPIC was Walter Hewlett, also one of the founders of Hewlett Packard. PPIC provides data-based research to the state legislature to help make better policies for all Californians. California legislators and executive officials do listen to Tani and PPIC.

From 2011 to 2022, Tani served as the 28th Chief Justice of California, and led the judiciary as the chair of the Judicial Council—the constitutional policy and rule making body of the judicial branch—the first person of color and the second woman to do so. Before she was elected statewide as the Chief Justice of California, she served more than 20 years on California appellate and trial courts and was appointed or elevated to higher office by three governors. Earlier in her career she served as a deputy District Attorney for the Sacramento DA Office, and on the senior staff of Governor Deukmejian as legal affairs and legislative deputy secretary. https://www.ppic.org/person/tani-cantil-sakauye/

Disclaimer: I take a completely non-partisan approach to economic policy, election reform, and judicial issues. All my questions here are issue-based, not through the lens of politics or political partisanship, even though I regard myself as a centrist Democrat.

Part 1 Questions: Tani's personal journey, lessons learned and insights as former Chief Justice of CA Supreme Court

(1) Q: How did you choose your path? What were your challenges and satisfactions as a California Supreme Court Chief Justice? What lessons would you like to share with us from serving on the state Supreme Court?

(2) Q: As a role model, raised in a non-privileged background, what qualities and mindset are the most important for your achievements and continued growth? What wisdom can you share with people of all backgrounds?

(3) Facts or Opinions? - Critical Thinking and Human Intelligence Are Needed to Process Information and Decipher Facts from Media, Social Media, AI

(4) Q: As a personal branding expert and a business brand builder, I ask all my honored guests this question: What does your brand stand for?

(5) Q: Are you considering running for any office in the future?

Part 2 Questions: California's Economy and Future

(6) Q: About AI and regulations. AI is being widely adopted across many industries globally, and is playing a significant role in reducing costs and increasing productivity. (https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai)

But at the same time, AI is making fake information, disinformation, as well as its distribution a lot easier, faster, and with more impact (based on the Economist Magazine in May 2024 featured two articles: “Fighting disinformation gets harder, just when it matters most”, while “Producing fake information is getting easier” (https://www.economist.com/science-and-technology/2024/05/01/fighting-disinformation-gets-harder-just-when-it-matters-most?utm_campaign=r.science-newsletter&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=5/1/2024&utm_id=1877854

What is the legislative balance between controlling the harm from AI generated or facilitated false information, and not killing the golden goose of AI technology?

(7) Q: California’s aging population: What are the anticipated consequences, and how are we going to tackle the issue? Can AI offset the shrinking productive population, since AI increases productivity and decreases labor cost?

(8) Q: Related or unrelated to the aging population issue, do border-crossing, undocumented immigrants actually help with the labor shortage? Is it also related to political advantage, i.e. the number of congressional seats are based on the census? What will California do with the border crossing issue?

(9) Q: Insurance: Many insurance companies for residential homes have left California. The lack of competition has resulted in much higher premiums for all Californians. What can be done about it?

(10) Q: High housing cost for Californians and exodus to other states: Californian families are leaving for other states where housing and living expenses are lower. What are the ramifications for the mid and long term California economy? Does it lead to brain drain?

(11) Q: Homelessness and the implementation of Prop. 1: What improvement have we seen? How can the implementation be improved? Who is accountable?

(12) Q: Increase of minimum wage for California fast food workers and the ripple effects: A Bloomberg article on April 16, 2024 pointed out the impact of California minimum wage hike for fast food workers on prolonging inflation and delaying the Fed's rate cut. Now, California consumers have to pay more for fast food because the increased wage was passed down to the buyers, and most of the fast food consumers are not well off. Is it a case of robbing Peter to pay Paul? Does this well-intended law result in delayed inflation recovery for everyone? Is legislation interfering with the free market? https://www.bloomberg.com/news/articles/2024-04-16/how-california-s-huge-raises-for-fast-food-workers-will-ripple-across-industries

(13) Q: The high cost of doing business in California creates an exodus of businesses to other states. Many are leaving due to pro-labor legislation that burdens employers. What can the state legislature do to keep the cost down for businesses?

(14) Q: What does the state government need to do to keep tech giants like Google, Apple, Nvidia and others in Silicon Valley?

(15) Q: Budget deficits and tax increases: In the tech industry, there are fewer IPOs now, and less tax from capital gains for the government. (https://www.sfexaminer.com/news/technology/why-california-budget-problems-could-be-blamed-on-ipo-market/article_197ac9d8-0f24-11ef-9f28-5f7fe6820efc.html#:~:text=IPOs%20%E2%80%94%20the%20typical%20way%20startups,are%20taxed%20by%20the%20state.)

Budget deficits exist at both state and local levels. The California Supreme Court will hear arguments on the legality of a ballot measure that would strip the Legislature and governor of the ability to increase taxes (The Los Angeles Times reports). Tax increases will further the exodus of companies and Californians out of California. Are there any other options for dealing with budget deficits?

(16) Q: Bullet trains: Are they ever going to be completed, after three decades? ( - The Economist’s article, May 17, 2024: https://www.economist.com/united-states/2024/05/16/the-worlds-slowest-bullet-train-trundles-ahead-in-california

(17) Q: Drought and water shortage due to global warming: Governor Newsom was talking about building reservoirs. What can we do to make it happen, hopefully not in three decades since global warming might turn California into a desert in 30 years without us taking actions NOW?

Part 3 Questions: Federal election reform; Term Limits, SCOTUS Ethics Rules, Republic Democracy, Politics

(18) Q: Rank Choice Voting: It has been advocated by some very intelligent Harvard professors and political consultants. Rank Choice Voting is already used in some gubernatorial and mayoral elections, can it be used in primaries for presidential elections? (As advocated in the book The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy, by Katherine Gehl and Michael Porter, a Harvard Business School professor.)

(19) Q: Term Limits for US Supreme Court Justices: Stanford Professors Larry Diamond and other highly respected voices recommend term limits for SCOTUS, which is gaining traction widely in the US. Some suggested the term limit to be at age 75, or three terms of six years, and the fourth term is up to six years. Stanford Professor Larry Diamond in his book “Ill Winds” suggests limiting every SCOTUS’ term to 18 years. What do you think?

(20) Ethic rules for SCOTUSES: In light of the revelations about accepting lavish gifts for decades by the US Supreme Court Justice Clarence Thomas, do you think Congress needs to make ENFORCEABLE ethics rules that will hold SCOTUSES liable, since no one is above the law? If any of the SCOTUSES violate them, who should enforce the rules, and what would be the punishment?

(21) Q: Regarding the principles of federalism, state power, and our republic. This may be a loaded question, but I think we all want to hear from your perspective. The United States was founded on the principle of a republic consisting of independent states, where federal laws and state laws are independent and separate. This question is not meant to be political (I know that your political party affiliation is independent, and I respect that) . I'd like to use the current conviction of former President Donald Trump by New York State Court to learn about federal court limitations and potential over-reach.

Federalism, checks and balances: Assume this scenario: IF the US Supreme Court rules that a sitting president has Absolute Immunity, (which sounds like the power of a king), and further rules that the New York conviction must be retried, vacated, or even overruled, on the ground that the falsification of business records under New York Law is related to the FEDERAL election, even though the illegal act related to federal election deprived citizens their right to be informed, which is a FEDERAL crime, will the federal Absolute Immunity override New York state law, under the Supremacy Clause (since Trump wrote the check to reimburse the hush money after inauguration, presumably under Absolute Immunity protection)?

If the US Supreme Court indeed rules as such, what are the ramifications, in your opinion, for our foundational principles of independent state and federal judiciaries? Would that be an overreach by the federal judicial branch?

What harm would Absolute Immunity do to the checks and balances of our government?

Same scenario, same questions, but with Limited Immunity instead of Absolute Immunity.

(22) Q: About civility, the prerequisite for democracy. The vitriol, the hatred, the partisanship, the mutual blaming... All of these are eating America up from inside. What do you think each citizen should do, to restore civility, respect for institutions, public office, healthy debates, and save our democracy?

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One Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season Two

Sat, 29 Jun 2024 13:08:00 -0700

At least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government. Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years.

While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians passed “Prop. One” to house the homeless, who is held accountable for reporting where the money goes? how is it going to be implemented?...

Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. Homeless crisis in California, as an excerpt here, is one of many subjects covered in the almost 2-hour interview. Stay tuned for more excerpts, and the full interview coming soon.

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The Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2

Tue, 25 Jun 2024 16:32:39 -0700

There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan.

As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, some hypothetical as well as philosophical questions related to the issues. The following is an excerpt from an interview of Tani, conducted by Joanne Z. Tan on June 24, 2024.

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What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2

Wed, 05 Jun 2024 09:05:32 -0700

Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses. (Continued from Pt. 1 of 2.) What is the difference between an AI Co-pilot and an AI Agent? What jobs will be substantially replaced by GenerativeAI? Data protection and Data Use: land grab or monetize what data? When AI can do everything a human can, “What does it mean to be human?” A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.

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Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan

Tue, 04 Jun 2024 14:48:01 -0700

Where Is Generative AI heading? How fast? How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent? AI Jargon for “Non-Nerds” and AI Newbies

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Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2

Wed, 22 May 2024 10:45:22 -0700

Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services.

Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction. What led Apple to where it is today, is Steve Jobs’ design principle governing both the simplest functionality and the look and feel of every device. From the inception of any Apple product, to design, then engineering and manufacturing, to every detail of the EXPERIENCE DESIGN for every act of opening the box, to lifting the product out of its cradled nest…

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A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2

Sat, 18 May 2024 14:25:48 -0700

Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan.

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Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2

Sun, 05 May 2024 15:18:46 -0700

Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty. When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services.

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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2

Wed, 10 Apr 2024 15:05:00 -0700

An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time. It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling?

Getting timely insights from a proactive brand audit has tremendous ROI: A comprehensive brand audit can optimize your brand performance by identifying growth opportunities with current and new customers, revealing changes in customer expectations and new ways to meet them. Based on the data from a brand audit, leaders can adjust brand messaging to better resonate with employees and customers, reposition your brand to be more visible to those who need your solutions, and accomplish radical differentiation in the vast competitive landscape of similar products and services, in order to maintain growth momentum.

WHAT is a brand audit?

WHEN do you need one?

How is it done?

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Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2

Sat, 30 Mar 2024 17:57:59 -0700

AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?

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Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2

Fri, 29 Mar 2024 15:05:00 -0700

What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?

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"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2

Sat, 16 Mar 2024 15:24:00 -0700

This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.

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What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2

Fri, 08 Mar 2024 21:24:00 -0800

Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.

"Is this the best AI can get? Or is it the worst?

Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way.

The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”.

The problem is: Whose priority governs the AI experience design (“XD”)? Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’. There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category? And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent?

Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs.

It is not human centered, not user friendly, not customer centric.

But it saves Xfinity operational expenses, … or not! "

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Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2

Sun, 03 Mar 2024 21:35:00 -0800

To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer

When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.

What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.

Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity.

We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos.

I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.”

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Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13

Sat, 02 Mar 2024 15:25:22 -0800

Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.)

(Some of the Deserving Winners:)

Best Picture:

THE ZONE OF INTEREST
Poor Things
Past Lives

And more categories...

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Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2

Wed, 28 Feb 2024 21:41:49 -0800

How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.

(Sample gems of wisdom:)

“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"

“It’s the operationalization. Because once you get behavioral, it’s easy to measure.”

“…anything you can behaviorally describe, you can measure, and anything you measure you can reward.”

“Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.”

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Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2

Thu, 22 Feb 2024 13:33:36 -0800

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.

– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?

– When his group’s guides turned out to be more dangerous than the mountains, and what did they do?

– What were the best and worst in humanity they experienced?

– What was it like to pushing life to the edge of survivability?

– How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…)

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Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2

Wed, 21 Feb 2024 10:46:27 -0800

"Like a meteor lighting up the Arctic night,

no Sun, no days, no twilight.

In the remote Russian land,

deserted, lifeless, frozen,

A noble soul was killed in a cold prison,

His light snuffed out at the age of forty seven.

..."

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Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand

Mon, 12 Feb 2024 10:53:38 -0800

Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:

No celebrities.

No religion.

No politics.

No violence.

No vulgarity.

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Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand

Sat, 10 Feb 2024 09:25:00 -0800

The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:

- Is growing a business, or starting a new career the right thing for you?

- To what extent do you want to work during retirement?

- What does “success” or “failure” mean to you?

- Where to start?

If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.

Rebranding your new company starts with rebranding yourself. Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand - business or personal - be positioned, built, and thrive.

And it all starts with decoding the founder and CEO’s own personal brand, that will lead to the success of your new business brand.

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Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand

Sat, 06 Jan 2024 16:23:00 -0800

The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.

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A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand

Sun, 31 Dec 2023 13:51:00 -0800

What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design

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Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan

Sun, 31 Dec 2023 10:44:00 -0800

A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions:

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How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan

Fri, 29 Dec 2023 11:20:00 -0800

How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order. AI is for the people, by the people, and with the people, NOT the other way around.

Hype and fear are for the feeble minded.

First, if you believe in blindly following the crowd out of FOMO, this article is not for you.

If you value cool-headed thinking, and want to neither over-invest nor under-invest in AI, this article explains why you need to place AI within an overarching winning strategy of PEOPLE, TECHNOLOGY, SYSTEM, AND PROCESS, and why PEOPLE leads the way among these four elements.

...

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Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand

Sun, 17 Dec 2023 14:59:00 -0800

Did you know that Jesus Christ was not actually born on Christmas?
AND it really doesn’t matter? Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!"

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Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan

Fri, 15 Dec 2023 08:33:00 -0800

To get a head start riding the generative AI wave, what do business leaders need to do now? 1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & people for the Age of AI. 3rd: Develop experience design & what AI can NOT do. This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1, Season 2: "AI Decision-making Checklist for Leaders: Do I Need AI? Why?")

Stay tuned for Part 3, coming up soon.

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AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan

Mon, 11 Dec 2023 16:35:00 -0800

A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies.

American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned.

In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first.

Stay tuned for Part 2, coming up in two days.

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Episode 100: World War III by Proxy_Joanne. Z. Tan

Thu, 19 Oct 2023 17:36:00 -0700

World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).

Can the US afford to support Israel, Ukraine, Taiwan?

Who can defeat the US?

World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War.

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Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan

Sat, 07 Oct 2023 15:07:00 -0700

Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.

Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed.

Personal branding is not psychotherapy either, even though the info-collecting part may have certain resemblances.

A brand’s value and relevancy are always in the perceptions of oneself and others. There is always a practical purpose behind personal branding, professional branding, LinkedIn branding, or business branding, whether the objectives are for client acquisition, status, influence, money, power, glamor, affection, legacy, etc.

A brand is established and continuously advanced by serving a target audience in return for compensation by that target audience in your marketplace, or other forms of your desired ROI.

...

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Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan

Fri, 06 Oct 2023 12:14:18 -0700

What did Friedrich Nietzsche say about those who believe themselves to be "good"?

(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!

That is the beginning of the end of democracy, liberty, and what is true good.

Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - you have a birth right to them, but when you think your opinions and beliefs are facts and truth, AND the only version of truth, because “I am good”, you are sacrificing the truth, yourself, your country, and humanity, and all the good.

So, do not put your “goodness” above truth and facts. You can be wrong, but you are not your mistakes. Democracy is no guarantee of no-mistakes either. Both you and democracy will be better if we all honor the truth, the facts, above everything else.

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Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan

Sat, 30 Sep 2023 16:57:32 -0700

The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:

- We as a country are stuck in the mud, deeper and deeper into divisiveness.

- We continue on the destructive path of viewing "us" versus "them".

- The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless.

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Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand

Sun, 13 Aug 2023 15:28:46 -0700

First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?

If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:

Second question: How do you differentiate your LinkedIn profile from your competitors and/or peers?

What is the Difference Between a LinkedIn Profile and a LinkedIn BRAND? - Hear five points by Joanne Z. Tan, a global brand builder, brand coach, branding expert, and brand marketer.

AI, Such as ChatGPT, is Just a Tool: No More, No Less. Why would we, or you, let AI or ChatGPT take away this HUMAN connection? And the joy of creativity? And the satisfaction in custom-crafting a unique brand, human to human?

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Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan

Sat, 29 Jul 2023 17:24:02 -0700

Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies.

Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech.

I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts, to architect subject matters, to persuade what he staunchly believed in, and to imply the mystery of the unknown. Even in his most persuasive statements, his points were woven by logic, facts, and structure. They do not come across as imposing, but with sensitivity even in the strongest argument.

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Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan

Fri, 14 Jul 2023 15:25:00 -0700

Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure.

- Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the Hungry Bear Diner - Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth - What is eternal? - The mind prepares the body, and the soul is changed - Heeding nature's wisdom while living in a noisy world

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Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan

Fri, 14 Jul 2023 15:24:00 -0700

"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan.

- Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail

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Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan

Fri, 14 Jul 2023 12:11:18 -0700

Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures.

- Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again and again

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Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan

Fri, 14 Jul 2023 12:10:51 -0700

For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life.

- My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or with another? - Campfires - The four seasons in a day - temperature changes at high altitude

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Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan

Fri, 12 May 2023 17:49:40 -0700

Wild flowers blossom in the wilderness,

never been seen, never been admired.

They blossom not for anyone’s eyes,

not for affirmation, adoration, appreciation.

...

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Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan

Wed, 10 May 2023 16:43:12 -0700

Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…

Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.

But sooner or later, the mirage will fade, and no one can escape the hard truth...

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Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan

Sat, 08 Apr 2023 15:06:03 -0700

The Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection.

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Episode 87: Brand Building, Organizational Culture, Brand Loyalty

Wed, 29 Mar 2023 12:58:40 -0700

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers.

What is brand building?
Let your brand vision guide your organizational leadership and internal workforce
Vision is the ultimate linchpin for both internal and external brand loyalty
Organizational Culture is a Function of a Brand Vision
Brand Loyalty is the Ultimate Measure of Brand Success
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Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?

Wed, 29 Mar 2023 12:54:50 -0700

"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand

When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards...

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Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan

Wed, 22 Mar 2023 20:42:21 -0700

When you are not speaking your mind, you give your power away.

Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.

Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth.

And don’t underestimate that the vast majority of people thirst for truth, respect truth, and respect those who speak the truth, - popular or not.

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Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers

Tue, 28 Feb 2023 17:46:18 -0800

Putin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers":

1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to Ukraine increase or decrease the probability of a negotiated solution?

2. What role China will ply in this Putin's War, and in the future world order?

3. With NATO's expansion to Russian border, does the West have any responsibility in "cornering" Putin into an aggressive and brutal dictator and a warmonger?

4. Will pro Putin European countries like Belarus and Hungary help Russia if the Ukraine war escalates?

5. Would it be correct to characterize the War in Ukraine as a war, basically, symbolically, and practically between democracy and authoritarianism?

6. Do you foresee an alliance among countries such as Iran, North Korea, Russia, Syria, and China and more countries? Which other countries might join them?

7. Does a weakened Russia help strengthen China? Will the West be weakened in this Ukraine War?

8. what's your assessment for the possibility of a Third World War? What can the United States and the world do now, and in the future to prevent it?

9: Mass shootings in the US: What can be done about it?

10: What are your thoughts on the specific steps we can take now to improve and sustain our democracy, in addition to rank choice voting for primaries, and 18-year term limits for Supreme Court Justices?

11: How is anti semitism different from and or similar to, or the same as racism? What is the root cause?

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Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn

Sun, 26 Feb 2023 16:30:39 -0800

Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong.

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Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.

Sun, 12 Feb 2023 15:12:00 -0800

Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business.

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Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand

Sun, 12 Feb 2023 15:00:36 -0800

Top 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter!

Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch.

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Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”

Sun, 12 Feb 2023 15:00:00 -0800

"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US"

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Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?

Sun, 12 Feb 2023 14:59:00 -0800

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In 2021, 10 Plus Brand won only 2 awards.

In 2022, we won 6 awards.

In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.

We want to share with you our "secret sauce".

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Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand

Sat, 04 Feb 2023 15:09:00 -0800

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A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.

TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August.

But the most dangerous thing is what you and I cannot see: TikTok can compromise our data privacy and control our lives like what it did to me. If you care about American democracy, freedom of speech, please just spend a few seconds to reach out to your congressman and senator while they are deliberating what to do with TikTok.

This is serious.

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Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com

Fri, 13 Jan 2023 13:27:00 -0800

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"Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE.

One can NOT be redeemed by crushing others, no matter how “justified” one thinks.

The royal family did a bargain at a cost: glamor, status, wealth, titles, - all symbolic, but if they choose these, the cost is their nakedness, the public scrutiny, the twisted family dynamics based on the obsolete form of hierarchy, and the hurts, betrayals, damages.

Who is really to be blamed?

Is that what the Brits bargained for? (read, listen, or watch more for answers.)

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Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity

Wed, 11 Jan 2023 15:49:00 -0800

This podcast address these important issues:

- Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression.

- AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity.

- High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”.

- AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end.

- Good news: Chat GPT and DALL.E2 are increasing the value of original art.

- The bottom line is: Technology is to serve humanity, not the other way around.

- We at 10 Plus Brand, Inc. create ORIGINAL content for our clients.

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Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan

Sun, 08 Jan 2023 14:58:00 -0800

Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined.

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Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand

Mon, 02 Jan 2023 12:09:00 -0800

Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many?

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Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand

Wed, 28 Dec 2022 20:46:00 -0800

To stay in the loop, subscribe to our Newsletter - Download free Ebook To read it as a blog To watch it as a video "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.

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Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan

Wed, 28 Dec 2022 19:50:00 -0800

Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.

It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.

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Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand

Wed, 28 Dec 2022 13:59:00 -0800

You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.

Have a very chocolaty New Year without extra weight!

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Episode 70: Rating 6 famous American women

Tue, 27 Dec 2022 15:51:06 -0800

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!

This is Joanne Tan of 10 Plus Brand.

A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.

Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more likable.

Three of them are brilliant: Nancy Pelosi, Hilary Clinton, Michele Obama. Kamala Harris is at best a partyliner, her luck of riding on the Biden bus has carried her to VP, but not on her own merit, and absolutely not based on her own power of mind or wisdom.

Four of them are likable (personally, not measured by political partisanship): Barbara Bush, Michele Obama, Liz Chaney, and Nancy Pelosi.

Which woman scores high in ALL three categories?

Disregarding politics, Nancy Pelosi is a wholesome, courageous, faithful, brilliant, skillful, passionate and compassionate person. At the end of her daughter’s documentary “Pelosi in the House”, Nancy quoted a saying that perfectly summarized her career and her character: “When someone dies and faces God’s question: ‘Where is your wound? Isn’t there something worth fighting for during your life on earth?’” She has won the hearts and souls of so many, NOT because she wanted to self-anoint as the “first but not the last” (said Kamala), NOT because she was always viewing herself as the “role-model” for women (says Hilary), but because she always regarded and performed her work and her roles as a sacred responsibility for her beloved America, democracy, and God. She described herself as a “work horse”.

Nancy is the only woman among the six who scores high in all three categories, - ambition, brilliance, likability. But that is not enough. For a WOMAN to succeed in a high position, she has to work three times harder than men, as she said in the documentary, “you just cannot be tired.”

My hat off to Nancy Pelosi. Thank you Nancy for being a true role model for ALL: men, women, independents, democrats, republicans - as the GOP house speaker John Boehner tearfully said: “Game recognizes game”.

In brand building, if anyone asks me about a truly powerful and authentic personal brand, Nancy Pelosi is my perfect example, a wholesome illustration of standing for something, with conviction, passion, intelligence, and integrity.

Like what you heard? Please share! (Unless you want Kamala Harris to be our next president).

Thank you.

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Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan

Sun, 04 Dec 2022 17:15:36 -0800

In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.

So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.

Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?

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Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Sat, 08 Oct 2022 14:58:17 -0700

Us vs. The Problems, NOT “Us vs. Them”

Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.

Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.

This mindset can also make your business culture healthy, your brand thrive, and you and your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes.

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Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan

Sat, 01 Oct 2022 16:51:56 -0700

Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.

As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?

The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online. Samples for these elements are also on https://10plusbrand.com/

(1) Brand Elements' foundation: Brand DNA - Decode (2) Brand strategies, structures, stories - Create (3) Brand Look & Feel - Create (4) A branded website - Create (5) Brand promotional video - Create (6) SEO: for the brand, of the brand, with the brand - amplify (7) Social media brand marketing - amplify (8) Drip Content Marketing, using AI + human intelligence - amplify

Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing? Need some consultative advice? Call us: 1-888-288-4533.

==================================================

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https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs

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Episode 66: Together and Apart_a poem by Joanne Z. Tan

Sat, 01 Oct 2022 13:17:28 -0700

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Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?

Here’s another poem “Ode to Idea Love”, the exact opposite.

Perhaps the best thing I learned from law school is to see the same issue from opposite points.

Want to read the last “cynical” poem? Here's the newsletter it was in:

(Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”)

=================

Together and Apart - Ode to Ideal Love (nothing to do with Valentine!)

Together and apart

The ebb and flow, strings of the heart.

Stillness needs a disturbing stone,

rippling music, love’s tone.

Absence feeds imagination,

longing softens tribulation.

Eager fingers caressing harp strings

Improvisations unceasing;

playing, playful, played;

Inevitable, spectacular,

fateful stars,

merging paths.

Together and apart,

the yin and yang of the heart.

Synced flow of a galaxy

dance in harmony;

Order or disorder

cannot keep them apart.

Not meant for many

Not for any cause

Not out of duty

Not because of charity

Not for any reason

All for that one beloved person

Whose sights intrigues

Whose voice moves

Whose movement captivates

Whose mind activates.

Like the Moon around the Earth

waxing and waning

on a committed course.

Far and near

Up and down

Never deviates from eternal bond.

Together and apart

Out of two souls forms one

Never depart.

Written on Jan. 10, 2022

#joannetan #10plusbrand #poetry #PoemAndArt

Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Fri, 09 Sep 2022 15:22:11 -0700

I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.

With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.

These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II.

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Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand

Sat, 03 Sep 2022 16:26:22 -0700

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.

They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.

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Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir

Sat, 27 Aug 2022 17:18:41 -0700

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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.

After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)

The Chinese Consulate
New York City’s Red Light Zone
“God”
Arriving at Brandeis University and my first letter Home
Chicken Sandwich; “Don’t panic!”
My Mom’s fears, ignorance, and prejudice
Overcoming the Impossibles

Listeners: Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you!

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Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan

Sat, 20 Aug 2022 01:01:24 -0700

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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"

Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter.

This year, I’m writing my book “50 Dollars and a Tiger Balm: 40 Years in the US”.

In this newsletter and the next one, for my 40th anniversary of landing in the US from Beijing, I will tell some personal stories and spill some guts. As a private person, this is something that takes MORE courage than the courage to come to the US all by myself, even having “made it” here on my own. But what’s the use of living an extraordinary life, without sharing with others what I’ve learned? So, bear with me–you won’t regret it...

In my next newsletter, I will continue with “Overcoming the Impossibles”.

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Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan

Wed, 17 Aug 2022 20:42:37 -0700

Is a Life Complete without Another? (A Poem written by Joanne Tan, Aug. 2022.)

To watch Joanne Tan reading it as a video

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Alone, helpless, utterly dependent - we came to the world.

Alone, helpless, utterly dependent - we leave this Earth,

regardless of fame, fortune, power, position.

Inherently needy

is not the same as

independently alone.

Blessed are you

if you share your life with a beloved,

yoked through happiness and frustration, joy and pain,

together and alone,

love and hate,

betrayal, disgrace,

as partners,

as friends.

Blessed am I

if my journey’s loyal companion is my shadow till the end,

...

(To Read the entire poem as a blog.)

(To watch Joanne Tan reading the poem as a video.)

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Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP

Sat, 13 Aug 2022 16:37:56 -0700

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

Potentially there will be 10 charges against Trump, including the Espionage Act violation.

Q: What weaknesses in our existing system have allowed all these Trump nightmares to happen? How can we improve our system?

There are two wake up calls to ALL Americans. I am speaking as an American who loves our democracy, NOT as a partisan voter. It doesn’t matter anymore whether the team you identify with is Republican or Democrat, like in a football game, whether you root for 49ers or Green Bay is pointless when the RULES OF THE GAME is going to be disregarded, destroyed, there are no winners or losers - we all lose when elections are no longer fair and honest.

The first wake up call: our election system needs some extremely URGENT changes:

(1) certification of state election results by PARTISAN secretaries of state: This is a political ticking time bomb, a tinder box. Solution: New federal laws must be passed ASAP to mandate all 50 states’ certification process to be checked and balanced by each state’s representatives from all political parties, to be live streamed, completely transparent, devoid of any partisanship;

(2) gerrymandering: both Democrats and Republicans have committed this dishonest and corrupt gerrymandering, which is a cancer on election integrity. Solution: New federal laws must be passed ASAP to completely ban gerrymandering.

(3) rank choice voting! OMG, this is SO important, to truly represent the underrepresented majority in the middle, whose voice is getting drowned by extremes on both the far right and the far left. I previously simplified and explained about rank choice voting in this blog, video, and podcast - it’s Part II of “What Caused the Insurrection: the Seven Headed Monster”. For details, please read “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy”, written by Harvard Business School strategy expert Michael E. Porter, and with a unique business perspective by Katherine M. Gehl, founder of Institute for Political Innovation.

(4) Get rid of the electoral college: It is NOT that hard to hold a national referendum! The vast majority of Americans across party lines want to get rid of it. Once the electoral college is gone, we don’t need the #1 I mentioned above, since there is no need for state certification checks and balances. (

5) Remove the Presidential pardon power: it conflicts with the principle of no one is above the law, thus unconstitutional.

(6) The presidential power is NOT like that of an imperial king, we must impose checks and balances to limit it in various aspects.

(7 ) term limit for Supreme Court Justices, - 18 years. AND more, as listed by Stanford Professor Larry Diamond’s call to action in his book: “Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency”.

The second wakeup call: What weaknesses in our system have allowed a con man, a pathological liar, a narcissist psychopath to go this far?

Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Fri, 05 Aug 2022 15:00:18 -0700

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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and ran like a chicken when it happened. At 10 Plus brand, our slogan is: "Stand for Something". Nancy Pelosi stared down at China's obstreperous threats (basically gave them her middle finger) and became a shining example for standing for something. Bravo!

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Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.

Sat, 30 Jul 2022 17:47:43 -0700

This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.

1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.

2nd: "Recession? What Recession?"

3rd: What are you reading? My recommendations for a list of books.

4th: Six do-it-yourself tips for SEO and posting your podcast.

1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies in California 2021", rated by DesignRush, 10 Plus Brand Inc. just won our third award as the "best SEO agency in San Francisco Bay Area 2022", rated by expertise.com. Many thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand building approaches with technology resulted in elevating brands and profits for each of our SEO clients. Our motto is: the whole nine yards are not enough, we go 10 plus to exceed our customers expectations. Setting the bar high for ourselves have led to many customer success stories: Some have increased their business volume by 45%; some have grown from a local California brand to doing business in all 50 states; and some others have reached their status as thought leaders and influencers.

Today's topic #2: "Recession? What recession?" I don't buy it: There seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of July 29 2022), and Congress is optimistic about passing the large spending and investing bill, the "Inflation Reduction Act" (a smaller version of Biden's "Build Back Better" Bill). Yes, inflation is a serious problem. And the Fed is aggressively cooling the economy with interest rate hikes. But the fundamentals of the economy remain strong. I don't have a crystal ball. But in my humble opinion, the American economy will have a soft landing that won't last more than 18 months before the next big growth wave was going to be unleashed by both the economy's intrinsic force and the Inflation Reduction Act.

keep our fingers crossed that the bill will pass the Senate, or better, call or email your US senators to make sure they will do their part to pass it.

Even if there will be a recession, what is within your control that you can do during a recession? - Sharpen your knives during these 12 to 18 months to get ready for the next growth waves. Here are just a few things we can help you:

Audit your online brand presence: what to save, stop and start? (the three S's.)

Revise your target audience profile.

Update your website with new marketing strategies, stories, SEO.

Expand a digital presence with social media marketing.

Create a high quality brand promotional video.

Produce podcasts, newsletters, daily posts and engagements, etc.

Turn the R word from recession to recharging your business batteries! For those of you who plan ahead, opportunities always favor the prepared. If you want an initial consultation, call us at 1-888-288-4533.

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Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers

Sat, 25 Jun 2022 18:08:48 -0700

No one is above the law, not even a Supreme Court Justice

PLEASE share.

Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.

Do it now!

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The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high crimes and misdemeanors. The US Constitution never assumed SCOTUS to be above the law, and be shielded from civil and criminal liabilities.

In light of some justices' possible perjuries re Roe vs. Wade during confirmation hearings, and Clarence Thomas' possible aiding and abetting his wife's criminal conspiracy to overthrow 2020 Presidential Election, Congress and DOJ: Please take these two actions:

We ask the US Congress and the US Department of Justice to immediately initiate these actions:

(1) The Department of Justice must investigate and the House needs to initiate impeachments against those justices who lied under oath during confirmation hearings about not overturning Roe, and pursue perjury charges against these lying US Supreme Court Justices.

(2) The Department of Justice must investigate and the House needs to initiate impeachment against Justice Clarence Thomas for any level of criminal aiding and abetting his wife’s criminal participation in the conspiracy to overturn the 2020 Presidential Election.

Term limits for Every Supreme Court Justice

We the people additionally must take action to impose term limits for all SCOTUS: A constitutional amendment must be introduced by the legislature, to limit every SCOTUS' term to be about 18 years, as advocated by Stanford Professor Larry Diamond in his book “Ill Winds”.

Please listen to the entire 6-minute episode, and SHARE!!!

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Episode 56: How to do more with less in brand marketing during inflation

Sun, 19 Jun 2022 22:03:24 -0700

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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)

The 2nd insight is slow and steady wins the race. Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients.

I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at https://10plusbrand.substack.com/subscribe, by choosing either monthly or yearly plan.

This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself. I’m writing a book: How to Become a Brand - Decode, Create, Amplify. You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game!

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Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing

Sat, 14 May 2022 15:24:34 -0700

1st Q: “When is the best time to build a brand?”

2nd Q: “What is the ROI for investing in brand building and brand marketing?”

3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?”

4th Q: “What is the difference between marketing and brand-marketing?”

To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer.

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Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand

Tue, 05 Apr 2022 11:33:17 -0700

Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.

Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears. Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing.

I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...” “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.”

The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation.

This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity.

You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine, because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline.

to continue to listen, watch, or read this 5-minute narrative:

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#WillSmith

#WillSmithSlap

#ChrisRockSlap

#WillSmithChrisRock

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)

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Episode 53: 7 tips for making a brand video, by 10PlusBrand.com

Sun, 27 Mar 2022 14:06:51 -0700

What is a brand video? Why is a brand video needed?

What are the differences between a brand video and other videos?

Where can a brand video be showcased?

What assets are needed for making a brand video? How is it edited?

How long should a brand video be?

Is voice-over needed? Are acting talents necessary?

What is the budget range for a brand video?

...

As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”.

If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here.

The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals.

Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget”

A hint:

Build a solid brand foundation first, before building the “3rd floor”: a brand video. The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel.

The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers).

You can see FREE sample brand videos on our website, or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist

If you would like to watch more FREE brand building and branding tips, here are some of the vlogs on Youtube.

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About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse.

Thank you!

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Episode 52: Ukraine War and Americans’ Responsibilities

Sun, 13 Mar 2022 16:40:10 -0700

The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national

My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.”

I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker…

Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism.

As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated.

Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org.

We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union. By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain.

Please listen to the entire 10-minute podcast that also covered the following:

- The war has united & inspired Americans & all democracies globally

- We all shoulder the responsibility to protect , defend, and improve our democracy

- A stress test of individuals, leaders, and the free world

- “Stand for Something” - individually and nationally

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Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers

Fri, 04 Mar 2022 20:18:51 -0800

Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.

(Excerpt:)

Joanne Tan:

"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."

"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about. And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting, and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege."

(Jonathan Leidy:)

"...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..."

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Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?

Tue, 01 Mar 2022 17:06:42 -0800

Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents.

What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?

What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle?

Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above.

Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk.

Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers

In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.

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Episode 49: Super Bowl 2022 Best 3 TV Commercials

Sat, 12 Feb 2022 17:47:00 -0800

This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.

Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks.

Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game!

Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order.

Our criteria for judging the best three super bowl Ads

We stick to the same criteria for the best ads, year after year:

NO CELEBRITIES in the ad,
No vulgarity, partisanship, bad taste and
The brand’s message comes across clearly and artistically with originality & integrity.

And the 1st place winner is....

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10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.

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#10PlusInterviews

Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers

Sat, 22 Jan 2022 10:00:00 -0800

"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!

This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.

Do you really need a financial advisor?

What's the easiest but also hardest thing to do when investing in the stock market?

During inflation, any better place to store your cash than the bank?
Why fees & taxes can lower your ROI?

With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion.

In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes.

100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT.

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Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers

Fri, 14 Jan 2022 20:42:40 -0800

Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...

Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:

The recent Theranos Elizabeth Holmes trial, "fake it till you make it",

Silicon Valley culture,

NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,

Decentralization, blockchain, AI, AR, VR,

The future of gaming, movies and entertainment industry intersecting with Technology,...

AND, what does Patrick Lee's brand stand for?...

Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: "...they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn."

A LOT of insights! Thank you Patrick Lee!

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This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.

10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.

Episode 46: New Year Resolution_30 Seconds of Anything

Wed, 05 Jan 2022 16:31:09 -0800

Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ...

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Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers

Thu, 09 Dec 2021 15:03:51 -0800

If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.

Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more.

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Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit…

On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring.

Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency.

For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money.

Below are SOME of the questions I asked Shawn during this interview:

Q-1: Could you give us a brief history about yourself? What is your journey leading up to where you are now?

Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself? (If yes, do you ever sleep? :)

Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads?

Q 4: What is the relationship between your investment banking career and your podcast series?

Q 5: What are the biggest challenges in continuing your podcast, episode after episode?

Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them?

Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare?

Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names?

Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live?

Q 10: Did your interviews have impacted your personal and professional growth? In what ways?

Q 11: What makes you do investment banking?

Q 12: What specific types of companies and individuals need your investment banking advice and expertise? What are your sweet spots?

Q 13: What do you foresee you’d be, 10 years from now, down your career path? And your personal life, if you want to share?

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Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong

Sun, 28 Nov 2021 22:12:17 -0800

Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services.

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#10PlusInterviews

Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.

Sat, 06 Nov 2021 19:01:32 -0700

We invite Elon Musk to answer about his own open source

charity platform, saving Earth & improving humanity while going to Mars.

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Question #1:

Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?

Question #2:

If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better?

Question #3:

DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you?

Question #4:

Could you answer our questions on "Interviews of Notables and Influencers"?

(Bonus Question: Listen till the end!)

#10PlusBrand

#10PlusInterviews

#BeYourOwnBrand

#BeYourOwnSuperpower

#WeAreBetterAngels

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Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021

Tue, 26 Oct 2021 13:22:23 -0700

Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people?

In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.

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You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media.

Who gets to be interviewed and why they come Great questions and Genuine curiosity Business brand or personal brand - what does your brand stand for? What makes interview questions truly great, with very different people? To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers”

#10PlusBrand - if you need to build, market, or rebrand your business or personal brands.

Thank you!

Episode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and Influencers

Fri, 22 Oct 2021 21:14:46 -0700

How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.

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Introduction:

Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange.

Kevin is also an accomplished music director, conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs.

Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech.

As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.”

1) Tell me your personal journey, about why, what, how you get to be where you are, today? 2) Among all the things you have done, what are your most important and most proud of? 3) Failure is the mother to success. What are the most profound “failures” that you have learned from, that you’d like to share with the world? 4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful? 5) AI - what do you think about the prospects of AI becoming masters of humanity? 6) This Pandemic is only the beginning, there will be more. What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic? 7) Describe, in details, your vision of the world with AI, social media, digital currency, 2 years from now, 5 years from now, 10 years from now, 20 years from now 8) I am an opera fan. This season I was delighted to watch the New York Met Opera live performance in a Century 14 movie theater near my home, with surround sound effects, large screen, reclining chair (warmed up), AND social distancing too, I really don’t feel like taking the BART to San Francisco Opera House, which I did for 25 years! I am afraid the SF Opera Box Office will suffer a decline in ticket sales, so will many cities’ opera houses throughout the world, since the Met is streamed to around 27 countries, more or less, at many local cinemas. Question #1: Do you agree that technology helping with monopolies (in this case, the Met) at the loss of local cities’ opera houses, or musicals’ performances? And isn’t it consistent with the entire human society’s trend toward monopolies, such as Google, Amazon, Apple and Microsoft, as well as in the political climate of autocracy vs democracy? 9) Climate change: How to address it? To what extent are traditional ways of thinking, governing, investing, living… must change, and change fast? 10) The sorry state of US politics: Do you think the two-party system is collapsing into its own dead end? What do you think of the rank-choice voting that is used in New York's mayoral election and another state's governor's election? 11) What does “Kevin Surace Brand” stand for? What do you want the world to remember you, after you kick the bucket?

Episode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and Influencers

Wed, 06 Oct 2021 13:48:37 -0700

What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?

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The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":

Introduction:

For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States.

Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships.

In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California.

Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value.

A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group.

Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going?
What is the most important thing that you value?
What are your biggest accomplishments, and the biggest learning lessons/failures
COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development?
Will the future development of office space have habitational space associated with it?
Wildfires, climate change, California’s water shortage: How are these three impacting both commercial and residential real estate development?
Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley. How has that impacted your business?
What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations? And related to all their other monopolistic powers, more than COVID’s return to work issues?
With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley?
You said that “Government is 100% responsible for the housing shortage”, please explain why.
Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic?
What are the challenges for realizing internal ROI for real estate investors?
Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?...
WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why?
Is AI, smart city, and sustainability technology changing the way the buildings are built?
What do you know about “The One” in LA?
How do you think the Biden Administration’s infrastructure spending can help with real estate development?
What can the federal government do to ease the labor shortage?
What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy?
What does your brand stand for?

Episode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & Influencers

Thu, 30 Sep 2021 22:35:26 -0700

Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.

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The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021:

Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do you see any SYSTEMIC flaws in the crypto’s trading mechanism that have caused the wild fluctuation? Examples: Yesterday’s 90% drop of Bitcoin on Pyth was caused by computer botching basic math, the day before, the “blackout” at Solana, and the use of robot traders in high frequency crypto trading… What are your thoughts about these systemic flaws, or phenomena, or “growing pain”?

It seems that Bitcoin holders are primarily in two large camps: first, highly educated, intelligent and financially secure; second, herd mentality blind followers, some of whom are gamblers. Is that another contributing factor for its extreme volatility since there are far more blind followers than seasoned investors? If so, what can be done about it?

Is the lack of circulation and liquidity another reason for its volatility?

What caused the malfunction of El Salvador's launch of Bitcoin?

Ray Dalio recently said that the value of Bitcoin is “imbued” rather than “intrinsic”. Gold’s value is “intrinsic” according to him; the “imbued” value of Bitcoin, he cited, was at least based on the impressive fact that it has never been hacked. He didn’t mention that Bitcoin has a limited edition capped at 21 million coins. What do you think of his characterization?

Has the definition of “money” changed in any way with the birth and growth of Bitcoin? Does Bitcoin-ownership vs gold-ownership give Bitcoin owners more responsibility, participation, and other new elements of ownership?

Ayn Rand brand of libertarian capitalism, in my opinion, was based on the dated view that the world’s resources are almost limitless, an idealized understanding of a limitless potential of capitalism. Now, living with global warming, and the realization that first, resources are limited, and second, the window of opportunities is rapidly closing; actions, NOW, by NATIONAL governments are truly needed (in addition to private actions), to reverse climate change. My question is: Could Bitcoin undermine national governments’ control of central banking and economic policies, particularly related to governmental spending on sustainable industries?

Is there another way to link the usage of crypto directly with sustainability industries?

In China a couple of months ago, a great flood happened in a large city, there was no power, no internet. People who were so used to digital payment found themselves needing paper cash for everything. What do you think of its implication to Bitcoin’s use and circulation when there is no power?

Assuming that you do NOT prefer to live in a country without governments and borders, what is the “right place” for bitcoin to fit in? Co-exist with fiat? If the value of Bitcoin is priced and based on the value of fiat, what makes Bitcoin immune to inflation?

You said in the last interview with me that China’s government-issued digital wallet is a threat to Bitcoin IF their digital wallet is accepted outside China, please first explain, and then suggest what can be done about it.

Do you think technology has borders?

Is crypto a threat to the US government's national security?

Regulatory scrutiny is being ratcheted up by an SEC Commission chair who says he believes it’s better to be proactive on digital currencies than to react following a crisis. Michael Hsu, the acting chief of the Office of the Comptroller of the Currency, argued Tuesday that cryptocurrencies and decentralized finance may be evolving into threats to the financial system in much the same way certain derivatives brought near collapse in 2008. 3 questions:

Does that mean that Bitcoin and other cryptos are more likely to be treated by the government as a security rather than currency?

In the last interview, you said that Bitcoin is more like a currency, have you changed your mind?

Do you reserve tax payment for all your Bitcoin capital gain, since 2014, if and when you sell some portion of it, or just use some of it for purchasing goods and services?

Taxes and regulations ... do you think being taxed and regulated will make Bitcoin lose some of its “incorruptibility”, “transferability”, and “uninflatability”?

What do you foresee as the worst possible scenario to Bitcoin, other than a solar flare that wipes out all digital records and civilization based on electric power on Earth?

What do you foresee as the best possible outcome of Bitcoin? How many decades or years will it take us to get there?

What do you think about the corporate monopolies such as Google, Facebook, Apple, Microsoft, Amazon...becoming more powerful than the government in certain aspects?

I ask everyone in my interview this question: What does the “Tim Draper Brand” stand for?

Episode 38: America‘s rebranding 20 years after 9/11_30 Seconds of Anything

Fri, 10 Sep 2021 19:03:20 -0700

America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything

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Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves from self-destruction?

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Episode 37: Laboring on Labor Day - Get away from the internet, be your own brand!_30 Seconds of Anything

Fri, 03 Sep 2021 17:39:25 -0700

The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything

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Are You Laboring on Labor Day?

Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7.

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Episode 36: Why I Came to America 39 Years Ago - Be Your Own Brand, Pt. 2 of 3_30 Seconds of Anything

Sat, 21 Aug 2021 12:30:11 -0700

On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others.

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Be Your Own Brand - My Own Stories

39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today.

Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs.

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Episode 35: Jeopardy‘s ”Double” Jeopardy_30 Seconds of Anything

Fri, 20 Aug 2021 20:54:45 -0700

Jeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong.

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Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexist jokes about women, minorities, and Jews. Thank you Mike Richards, for double jeopardizing yourself as the “perfect human specimen” on Jeopardy!

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Episode 34: Nothing is ever too big to fail_Be your own brand, part 1 of 3_30 Seconds of Anything

Tue, 17 Aug 2021 16:51:42 -0700

No organization or country is too big to fail. Be your own superpower. Be your own brand.

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It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND.

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Episode 33: More than 11 Olympic medals - how Allyson Felix became her own brand

Fri, 13 Aug 2021 21:47:28 -0700

More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.

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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.

As a brand builder and marketer, I am thrilled that she won her last Olympic medals in Tokyo running in her own brand of running shoes, “Saysh”. What a fantastic symbol of our internet era - every INDIVIDUAL can develop his or her own brand. Brand power no longer belongs only to big corporations.

For those who want to build their own business brands (B2B or B2C), professional LinkedIn brands, or personal brands, please visit our website 10PlusBrand.com, or call 1-888-288-4533.

Episode 32: It‘s a Small World_30 Seconds of Anything

Wed, 04 Aug 2021 16:52:50 -0700

The world is too small for tribalism during pandemic & climate change. We need to get together more than Olympic games.

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It is indeed a very small world.

There is a one of kind Olympic hybrid medal fused from a silver and a bronze, by two Japanese pole-vaulters tied for second place in 1936. The two friends opted not to compete, but to fuse a “friendship medal” for each.

For the sake of contributing to a better world, please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

Episode 31: Great Job Biles & Athleta!_30 Seconds of Anything

Mon, 02 Aug 2021 17:47:39 -0700

Winning at all costs is challenged by Simone Biles, a big win for mental health and humanity.

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A small step for Biles, but a giant step for womankind

It took guts and wisdom for Simone Biles to step out of competition based on her own judgement of her mental and physical conditions. Our world IS slightly better today when winning-at-all-cost no longer trumps an individual’s protection of her own health. Bravo to both!

Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

Episode 30: Antivax, Economy, Democracy - Warning signs!_30 Seconds of Anything

Fri, 30 Jul 2021 18:07:35 -0700

We're all in it together - controlling the pandemic with vaccination and avoid an economic downturn.

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We are all in this together: No one is safe from COVID unless everyone gets vaccinated. If we don’t put our act TOGETHER, we won’t control inflation, Delta, gun violence... Our democracy will collapse.

Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.

Episode 29: Character Counts_30 Seconds of Anything

Wed, 28 Jul 2021 18:34:26 -0700

Character matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof.

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Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something.

Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/

Episode 28: What mindset is needed for winning Gold?_30 Seconds of Anything

Sun, 25 Jul 2021 16:31:24 -0700

Mental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills.

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It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform.

Want to be a champion BRAND? We at 10 Plus Brand (https://10plusbrand.com/) are here to build and market your business, professional and personal brand, the whole 10 yards. Be a champion!

Episode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire

Sat, 10 Jul 2021 09:14:02 -0700

A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below:

"Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches.

10PlusBrand Website – Craft your brand. Tell your story.

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3 Value Bombs

1) Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.

2) Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.

3) To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.

Show Notes

Today’s Audio MASTERCLASS: A Unicorn Builds a Brand, Not Just a Book of Business.

– Joanne shares something that she believes about becoming successful that most people disagree with.

Success is a process of growth, not an event. It is a journey, not a destination.
There’s nothing wrong with dreaming big. The desire to become rich quickly alone cannot get you very far.
You need vision not associated with money to inspire yourself.

– Joanne explains and gives an example about getting yourself a team and having a culture born out of it.

You may have tons of money but sooner or later, it’s going to haunt you.
The teams buy what the product can do to change the world in a positive way.
Buying in is not only about the money but also what the product stands for that inspires people and makes the world a better place.

– Being a stargazer or a firefighter—two interesting words, but what does it mean?

Being a stargazer is not losing track where you’re going. Always look at your North star and align companies toward your vision, culture, how you motivate employees, how to inspire customers. That will propel you to the right track.
You cannot scale/grow if you are not vision-driven.

– Becoming a rockstar, how do we do that?

Dare to dream big. Dare to think of your brand as a great brand.
Start with a grand vision and stay on course with that vision.
Prepare yourself to become a rockstar. Even if you fail, what a grand way it is for failing. You did not waste your time because you’re pursuing your dream, the greatest of yourself, and pushing your limit to get yourself out of your comfort zone.
Your vision is more than just a quarterly result.

– Building a power brand.

You need to fight each battle in order to win the war.
Know what is your mission, then your vision that is out of this world. Declare something associated with your company’s vision. Then have a mission of what you want your company to become.
They help brands establish vision, their essence, persona, strategy, structures, then help to stay on course, and amplify the brand messaging internally and externally.

– Hiring people smarter than you—how do we do that and why?

Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.
The metric for a successful CEO is inspiring, getting onboard top talents, and then growing together.
People are spending their precious lifetime with you, trusting not only you as a person but also your dream.
To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.

– Joanne’s key takeaway and call to action to Fire Nation.

Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
Execution takes discipline. Make sure you motivate and mobilize experts to coordinate and execute the vision of the company.
10PlusBrand Website – Craft your brand. Tell your story."

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Episode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?

Tue, 29 Jun 2021 23:15:41 -0700

Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google?

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.

Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the higher the Google ranking for the post will be? Is Google so easily fooled? Anyone who knows about this, please feel free to leave your comments to educate me and the rest of the reading audience.

The number of likes a post receives does not entirely reflect the value of the content, there are five reasons.

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Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?

Tue, 15 Jun 2021 18:10:12 -0700

The best brands are more than functionality, but multi-dimensional.

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space.

Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand.

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Episode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus Brand

Fri, 04 Jun 2021 09:54:39 -0700

Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.

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Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE!

Here are the 34 questions Joanne Z. Tan asked Tim and he answered:

As one of the earliest investors in digital currency, after paying $19 MM for Bitcoin in 2014, how would you describe Bitcoin’s growth journey so far? Would you say that in 2014 Bitcoin was an “infant”? And now in 2021, a “teenager”? If so, as a 6th grader or a 10th grader?
How “mature” is Bitcoin and crypto currency? How many years before Bitcoin and crypto as a whole reach “maturity”? How long will it take for crypto assets (currency and block chain) to permeate the small business markets?
Elon Musk bought more than one billion worth of Bitcoins for Tesla in February 2021, then he voiced the issue about unsustainable use of energy for mining Bitcoin, which is more than all other types of crypto coins (I don’t want to compare carbon footprints of Bitcoin’s with Fiat’s and traditional banking institutions’, to keep it “orange to orange”.) Would you agree that Bitcoin is indeed a lot more energy consuming than Ether, Dogecoin, and all other altcoins and meme coins out there?
About Elon Musk’s support for Dogecoin: Unlike Bitcoin that has limited quantity, Dogecoin has no limit thus lacking the “scarcity” element as one of the intrinsic values. Do you think scarcity, albeit man-made, is important to crypto?
Is volatility, as shown in the last few weeks of crypto’s roller coastering ride, an inherent trait of crypto?
Is there a correlation between stock market volatility and crypto currencies’ volatility?
In addition to the element of scarcity, what are other intrinsic values associated with crypto? Is traceability, (thanks to blockchain technology) that enables transparency of the source and all prior ownership, another unique value proposition that crypto has that fiat does not?
Now adding to scarcity and traceability, smart contracts can be added to crypto tokens such as Ether and the new kid on the block, ICT (Internet Computer Token) for various apps, would that be an indispensable or merely supplemental character for crypto?
Do you think smart contracts make crypto tokens more valuable?
As a tree-hugging environmentalist and an extremely concerned advocate for sustainability, I do agree with Elon Musk, and I would like to see adding the 4th element to crypto’s unique value proposition: sustainability. What do you think?
How would you describe crypto? Is it a currency? Is it a commodity? Is it a type of security? Is it all of the above, depending what utility is imbued into each particular crypto?
Do you believe Bitcoin is the “digital gold”? If yes, will it rival and even surpass gold?
About inflation. Technological innovation is usually a force to counter inflation. What is your assessment of the likelihood of PROLONGED inflation in the US in the next couple of years or even beyond? And Globally too?
Is crypto a safe haven for protecting cash from devaluation caused by inflation? If yes, why, if no, why?
I can see the value of using dollar-backed crypto in countries where inflation is out of control, like in Venezuela - folks can bypass the banks and get their money stabilized by crypto. But for Americans, what is the use of having dollar-backed crypto?
If traceability, transparency is one of the cornerstones for crypto’s intrinsic value, privacy is at odds with transparency. But some tokens are offering privacy protection, what do you think of that?
What do you think of the many varieties of crypto coins, Meme coins, even “shit coins” out there?
Peter Thiel was quoted saying in January 2021 that “Crypto is a secret financial weapon of the Chinese government”, then he was in the news issuing his own token and even creating his own exchange, - will you be issuing a Draper Coin and even having your own exchange too?
Is it a reasonable prediction that after the crypto market as a whole will flush out all the “junk” coins and unsophisticated speculators, perhaps half a dozen “finalists” coins will be left on the crypto market? Will that lead to some level of stabilization?
From an average Joe investor’s perspective, is the best crypto coin yet to come, since technology is evolving, and more smart contracts are being created for more apps, and more sustainable ways of mining coins will be adopted?
In addition to all 4 “cornerstones” for crypto I talked about above, do you believe that crypto must be in circulation, must be used in transactions, in order to become viable and competitive with fiat and other traditional currencies?
If yes, what is preventing crypto from being used and circulated more widely?
Would you agree that even without sufficient circulation, crypto is still a store of value, like land or diamond?
You predicted that Bitcoin would reach $220,000 - $250,000 in 2023, what is your basis for such prediction?
You said that you will eat a raw egg if Bitcoin does not reach $250,000 in 2023, - I’m willing to eat a sour lemon on my show (without the peel) if it does, - can we make a deal? Do you dare to eat a raw egg on my show, for the fun of it?
The irrevocability of crypto transactions seems like a double edged sword. To err is human, everyone makes typos and mistakes, and if someone types in an amount with two zeros more than the actual amount, mistakenly sending $10,000 when only $100 is intended, there is no way to reverse that mistake. Do you foresee any remedies?
Any other “black swan” for crypto, in your opinion?
Who will be the biggest winners of crypto? Early investors?
Who will be the biggest losers?
Do you believe that crypto has the potential to replace traditional currencies including fiat, as an independent currency?
Traditional currencies and fiat have existed without crypto, do you think crypto can exist without fiat?
What kind of relationship crypto now has with fiat? Interdependent? Co-dependent? Symbiosis (you scratch my back and I scratch yours)?
Do you think the US government will allow crypto to co-exist with fiat?
Do you think the government needs to regulate crypto, as the SEC regulates securities?

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Episode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample Questions

Sat, 15 May 2021 12:41:04 -0700

Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.

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Crypto, Elon Musk, Tim Draper

I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unwavering believer in crypto through thick and thin. My next podcast, video, and blog post in early June 2021 will feature the entire interview.

In this podcast, I’m sharing with you WHY I am going to ask Tim Draper about crypto currencies, blockchain, inflation, Elon Musk, tax risks, crypto's relationship with fiat, and a few of the 60 questions I will be asking in the upcoming interview.

For the purpose of sharing my concerns for the average Joe investors, I will share my crypto journey, doubts and insights about crypto's future.

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Episode 22: In today‘s competition fueled by technology, what makes a leading brand?

Fri, 07 May 2021 13:45:17 -0700

A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.

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A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constantly. Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience, inspire them, learn from them, and enrich their lives.

In an ideal situation, the brand and its target audience feed off each other's ideas and energy, somewhat like a rockstar feeding off his/her fans' enthusiasm.

A brand is like a house. It needs to be remodeled, repaired, and maintained.A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives.

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Episode 21: Leverage the Universe - the Extreme Micro of Brand Building (Pt. 2)

Mon, 26 Apr 2021 21:59:39 -0700

Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.

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We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.

Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something's existence, - staying true to your “brand DNA”.

To build a brand is the same as growing a purposeful life. Step by step, line by line, brick by brick, just as a tiny spider spins a tiny bit of thread to build a beautiful web a thousand times more impactful than itself.

Brands need to be readjusted, realigned, and reinvented.

That’s the only way to be in sync with the ultimate macro AND the extreme micro of the universe, the cradle of life and the final purpose of life.

We at 10 Plus Brand are your brand’s partner from birth, during growth, and in transformation.

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Episode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and Influencers

Wed, 14 Apr 2021 18:04:17 -0700

Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?

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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has invested millions in women owned startups.

Recently, Julie was featured on Forbes magazine for her accomplishments on leading How Women Invest. She's also on one of the task forces of California Governor Gavin Newsom, "the first partners" initiatives. The interviewer, Joanne Tan, is personally involved with How Women Lead for over two and a half years, both as a member of the Leadership Committee and through helping aspiring executives to get on corporate boards, with their board bios, LinkedIn profiles and resumes.

Joanne describes Julie: "I have come to know Julie really well, and admire her passion, talent, brilliance, leadership, authenticity, and business savviness. All of these are inspiring to me and to lots of women."

The tide raises ALL boats. Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit.

Like it or not, America will be the most diverse country in the world and nobody can turn the tide. For those who don't like to be politically correct all the time, - I get you; but, there is a right way and a wrong way of dealing with diversity. Either you ride the tidal wave, or better, lead the wave, or you are being dragged kicking and screaming and end up being a “loser”, and get drowned by the inevitable.

Learn from the true leaders like Julia Abrams, it's not a waste of your time.

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Episode 19: Leverage the Universe - the Ultimate Macro of Branding (Pt. 1 of 2)

Sat, 20 Mar 2021 16:51:21 -0700

To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?

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Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed.

(Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.)

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Episode 18: LinkedIn behaviors - what‘re the good and bad LinkedIn Etiquette?

Sat, 13 Mar 2021 17:14:52 -0800

The right and wrong ways to reach out on LinkedIn - learn what they are for your success.

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Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors?

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Episode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencers

Mon, 08 Mar 2021 18:12:20 -0800

What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

Does a NDA protect a startup's ideas?

Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?

What are the top 3 reasons for 90% startups' failures?

For all the entrepreneurs and business leaders, Steve Hoffman, a serial entrepreneur, angel investor and founder of the Founders' Space in Silicon Valley, has sage advice from this interview - you really do NOT want to start a startup, without hearing this first!

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Episode 16: 10 Tips for Couples and the Lonely Hearts for Building A Loving Relationship - A Valentine Gift from 10 Plus Brand

Sat, 13 Feb 2021 17:04:58 -0800

Relationship building for couples, friends, family members all depends on principles & practices, described here.

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What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond.

This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts".

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Episode 15: Super Bowl 2021 Best Three TV Ads

Sun, 07 Feb 2021 15:25:39 -0800

Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?

Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse.

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Episode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)

Sun, 31 Jan 2021 16:50:09 -0800

How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. What do you think? Comments please.

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Episode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and Influencers

Sun, 24 Jan 2021 13:38:06 -0800

What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?

What are the immediate challenges with running an independent website with a large audience, in a competitive space?

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Episode 12: What caused the Insurrection - the Seven Headed Monster, Part 1, the Problems. By Joanne Z. Tan, 10PlusBrand.com

Sun, 17 Jan 2021 21:16:23 -0800

The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion.

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The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas & thoughts for solutions. I try my best not to be partisan, and if it does end up riling anyone, my apology. Individual freedom is upheld only by constant vigilance and understanding about what it takes. Authoritarianism is always a possibility in the US, regardless what party you belong to.

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Episode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and Influencers

Wed, 30 Dec 2020 14:28:24 -0800

Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four books on social media, including the latest The Age of Influence, gives cutting edge tips and insights during an interview by Joanne Z. Tan, CEO and branding expert at 10 Plus Brand.

As COVID changes working environments, online brand marketing becomes even more crucial in digital transformation.

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Episode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family Relationships

Sun, 15 Nov 2020 16:18:30 -0800

Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips.

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all worked in having honest debates. If we do not build harmony but discord, both a family and a country will be dysfunctional, and will eventually disintegrate. I hope these tips will protect your family relationships. #WeAreBetterAngels

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Episode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?

Fri, 23 Oct 2020 18:09:32 -0700

Human nature is social - remote working must be balanced with in-person interactions at home or in-office.

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a brand, internally and externally. A successful brand not only bonds EXTERNALLY with their followers, buyers, and loyal fans, but also INTERNALLY with employees, management and staff at all levels.

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Episode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?

Wed, 21 Oct 2020 22:07:53 -0700

Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you have a BRAND? If yes, what does it stand for? Call: 1-888-288-4533, or visit our website: www.10PlusBrand.com

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Episode 7: LinkedIn Professional Branding and AI-enabled Digital Marketing

Sun, 18 Oct 2020 17:59:55 -0700

Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do?

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.

Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches.

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Episode 6: How to Connect Online to Get More Clients, Sales, & Opportunities

Mon, 14 Sep 2020 21:20:52 -0700

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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.