Bin Juice with John Lyons https://www.binjuice.co.uk Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins. Mon, 25 May 2026 15:39:43 +0100 https://podbean.com/?v=5.5 en Copyright 2025 All rights reserved. Business:Marketing 1440 episodic John Lyons John Lyons No false https://www.binjuice.co.uk/feed.xml https://pbcdn1.podbean.com/imglogo/image-logo/20589435/bj_podlogo2.png Bin Juice with John Lyons https://www.binjuice.co.uk 144 144 Bin Juice Episode 28. You Don't Need More Leads, You Need to Be Less Shit With Your Follow-up. Bin Juice Episode 28. You Don't Need More Leads, You Need to Be Less Shit With Your Follow-up. https://www.binjuice.co.uk/e/bin-juice-episode-28-you-dont-need-more-leads-you-need-to-be-less-shit-with-your-follow-up/ https://www.binjuice.co.uk/e/bin-juice-episode-28-you-dont-need-more-leads-you-need-to-be-less-shit-with-your-follow-up/#comments Mon, 25 May 2026 15:39:43 +0100 binjuice.podbean.com/e0ef1567-88b2-3da8-b3d8-2729181bb976 Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.

]]> Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.

]]> John Lyons false No 709 28 full Bin Juice Episode 27, If Your Founder is Still Your Main Sales Engine, You Have a Growth Risk. Bin Juice Episode 27, If Your Founder is Still Your Main Sales Engine, You Have a Growth Risk. https://www.binjuice.co.uk/e/bin-juice-episode-27-if-your-founder-is-still-your-main-sales-engine-you-have-a-growth-risk/ https://www.binjuice.co.uk/e/bin-juice-episode-27-if-your-founder-is-still-your-main-sales-engine-you-have-a-growth-risk/#comments Thu, 16 Apr 2026 07:13:00 +0100 binjuice.podbean.com/8bc8beb7-a961-35ad-827b-bf053199c2e9 Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.

]]> Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.

]]> John Lyons false No 426 27 full Bin Juice episode 26, Speak To Your Customers, Not At Them Bin Juice episode 26, Speak To Your Customers, Not At Them https://www.binjuice.co.uk/e/bin-juice-episode-26-speak-to-your-customers-not-at-them/ https://www.binjuice.co.uk/e/bin-juice-episode-26-speak-to-your-customers-not-at-them/#comments Thu, 19 Mar 2026 07:34:00 +0000 binjuice.podbean.com/c7a5f2ba-6012-3403-a1f4-416973513e9c Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.

]]> Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.

]]> John Lyons false No 413 26 full Bin Juice episode 25, You Don't Have to Hack if You Know What You're Doing Bin Juice episode 25, You Don't Have to Hack if You Know What You're Doing https://www.binjuice.co.uk/e/bin-juice-episode-25-you-dont-have-to-hack-if-you-know-what-youre-doing/ https://www.binjuice.co.uk/e/bin-juice-episode-25-you-dont-have-to-hack-if-you-know-what-youre-doing/#comments Tue, 24 Feb 2026 16:30:13 +0000 binjuice.podbean.com/c4cbe0b5-4dcc-3287-bcee-16cb8c660960 Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.

]]> Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.

]]> John Lyons false No 578 25 full Bin Juice episode 24, My Marketing Predictions for 2026 Bin Juice episode 24, My Marketing Predictions for 2026 https://www.binjuice.co.uk/e/bin-juice-episode-24-my-marketing-predictions-for-2026/ https://www.binjuice.co.uk/e/bin-juice-episode-24-my-marketing-predictions-for-2026/#comments Thu, 15 Jan 2026 08:11:00 +0000 binjuice.podbean.com/3eb9f53b-7925-36c9-9265-11aef6b61349 John Lyons false No 642 24 full Bin Juice episode 23, If Your Brand is for Everybody, Your Brand is for Nobody Bin Juice episode 23, If Your Brand is for Everybody, Your Brand is for Nobody https://www.binjuice.co.uk/e/bin-juice-episode-23-if-your-brand-is-for-everybody-your-brand-is-for-nobody/ https://www.binjuice.co.uk/e/bin-juice-episode-23-if-your-brand-is-for-everybody-your-brand-is-for-nobody/#comments Fri, 14 Nov 2025 16:04:38 +0000 binjuice.podbean.com/4ac61df3-4cf6-3341-8775-866da15a4df6 Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, This time, how diagnosis and strategy are essential to developing an effective brand position.

]]> Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.
This time, This time, how diagnosis and strategy are essential to developing an effective brand position.

]]> John Lyons false No 633 23 full Bin Juice episode 22, The Metrics That Matter for SMEs Bin Juice episode 22, The Metrics That Matter for SMEs https://www.binjuice.co.uk/e/bin-juice-episode-22-the-metrics-that-matter-for-smes/ https://www.binjuice.co.uk/e/bin-juice-episode-22-the-metrics-that-matter-for-smes/#comments Fri, 03 Oct 2025 14:40:18 +0100 binjuice.podbean.com/620de30c-279c-3292-9dc5-71b3c884ea26 Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins. This time, the metrics that matter for SMEs and how to track them.

]]> Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.
This time, the metrics that matter for SMEs and how to track them.

]]> John Lyons false No 446 22 full Bin Juice episode 21, Why Businesses That Don't Do Marketing Definitely Do Marketing Bin Juice episode 21, Why Businesses That Don't Do Marketing Definitely Do Marketing https://www.binjuice.co.uk/e/bin-juice-episode-21-why-businesses-that-dont-do-marketing-definitely-do-marketing/ https://www.binjuice.co.uk/e/bin-juice-episode-21-why-businesses-that-dont-do-marketing-definitely-do-marketing/#comments Tue, 12 Aug 2025 06:39:00 +0100 binjuice.podbean.com/44f3c0b1-ae72-3562-95bf-faf8a342d8dc Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.

]]> Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.

]]> John Lyons false No 646 20 full Bin Juice episode 20, Stop Being Of Your Category & Stand Out From It. Bin Juice episode 20, Stop Being Of Your Category & Stand Out From It. https://www.binjuice.co.uk/e/bin-juice-episode-20-stop-being-of-your-category-stand-out-from-it/ https://www.binjuice.co.uk/e/bin-juice-episode-20-stop-being-of-your-category-stand-out-from-it/#comments Fri, 18 Jul 2025 12:24:45 +0100 binjuice.podbean.com/357f39b3-0080-3143-add3-06e15b73d9dd Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?

]]> Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?

]]> John Lyons false No 627 19 full Bin Juice episode 16, AI AI AI bloody AI more bloody AI Bin Juice episode 16, AI AI AI bloody AI more bloody AI https://www.binjuice.co.uk/e/bin-juice-episode-16-ai-ai-ai-bloody-ai-more-bloody-ai/ https://www.binjuice.co.uk/e/bin-juice-episode-16-ai-ai-ai-bloody-ai-more-bloody-ai/#comments Wed, 14 May 2025 15:08:59 +0100 binjuice.podbean.com/d97a151d-961b-31d2-8868-626bb4f1ea1d Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.

This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI

]]> Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.

Wearing a hat and sat in front of the bins.

This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI

]]> John Lyons false No 643 16 full Bin Juice episode 19, Why GenZ Values Making A Bald Man So Rich That He Can Send Katy Perry Into Space. Bin Juice episode 19, Why GenZ Values Making A Bald Man So Rich That He Can Send Katy Perry Into Space. https://www.binjuice.co.uk/e/bin-juice-episode-17-its-probably-not-your-logo/ https://www.binjuice.co.uk/e/bin-juice-episode-17-its-probably-not-your-logo/#comments Wed, 14 May 2025 14:45:05 +0100 binjuice.podbean.com/a8c9290f-3ed2-389b-a4f8-f76b0d07a3b3 Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?

]]> Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.

Wearing a hat and sat in front of the bins.

This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?

]]> John Lyons false No 648 18 full Bin Juice episode 17, The Loyalty Secret Nobody Wants to Talk About Bin Juice episode 17, The Loyalty Secret Nobody Wants to Talk About https://www.binjuice.co.uk/e/bin-juice-episode-16-the-loyalty-secret-nobody-wants-to-talk-about/ https://www.binjuice.co.uk/e/bin-juice-episode-16-the-loyalty-secret-nobody-wants-to-talk-about/#comments Thu, 10 Apr 2025 19:34:52 +0100 binjuice.podbean.com/204f82cd-7a90-31fc-b605-87c4f103fc79 Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I know a thing or two about loyalty. But the secret I'm going to share isn't the one usually talked about. Strap in.

]]> Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.

Wearing a hat and sat in front of the bins.

With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I know a thing or two about loyalty. But the secret I'm going to share isn't the one usually talked about. Strap in.

]]> John Lyons false No 514 17 full