Behind the Brief https://behindthebrief.podbean.com Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group.

Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

]]> Tue, 26 May 2026 01:23:38 -0300 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Business 1440 episodic AIIMS Creator Hub AIIMS Creator Hub No false https://pbcdn1.podbean.com/imglogo/image-logo/22337578/logo2.jpg Behind the Brief https://behindthebrief.podbean.com 144 144 The Mistakes That Kill Any Business The Mistakes That Kill Any Business https://behindthebrief.podbean.com/e/the-mistakes-that-kill-any-business/ https://behindthebrief.podbean.com/e/the-mistakes-that-kill-any-business/#comments Tue, 26 May 2026 01:23:38 -0300 behindthebrief.podbean.com/293800c8-02f1-3303-aa46-5e3192d9f20d This week Jordan and Sarah are looking at the most common reasons why businesses fail and what they tell all of their digital marketing clients at AIIMS to do before it’s too late. This episode of Behind The Brief isn’t to scare people but prepare them. 

]]> This week Jordan and Sarah are looking at the most common reasons why businesses fail and what they tell all of their digital marketing clients at AIIMS to do before it’s too late. This episode of Behind The Brief isn’t to scare people but prepare them. 

]]> AIIMS Creator Hub false No 1197 2 full The Red Flags of Digital Marketing The Red Flags of Digital Marketing https://behindthebrief.podbean.com/e/the-red-flags-of-marketing/ https://behindthebrief.podbean.com/e/the-red-flags-of-marketing/#comments Sun, 17 May 2026 19:18:36 -0300 behindthebrief.podbean.com/22a34e95-de67-3b21-85d1-a145b5c7f07c In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test.

Once the ice is broken, they jump into the main topic: the red flags of marketing.

From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream". 

 

]]> In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test.

Once the ice is broken, they jump into the main topic: the red flags of marketing.

From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream". 

 

]]> AIIMS Creator Hub false No 1202 1 1 full