The Beauty on Purpose Podcast

#76: Maximize Your Spa Business with Ads (Solocast)

Mon, 21 Jul 2025 11:51:13 -0400

In this episode, Genevieve offers a personal update and discusses her journey in elevating her spa business using Facebook and Instagram ads, guided by online marketing expert Stephanie Mitchell.

Discover how Genevieve shifted her focus from providing treatments to coaching and mentoring fellow estheticians. Listen in for an engaging discussion on the importance of building a personal brand, continuous learning, and embracing change to thrive in the beauty industry.

Ready to learn how to run ads that actually bring in clients (no more boosting posts)?? Check out this link - https://gensantosbann.com/adlab/

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#75: Is your esthetics biz ready for the "Big Beautiful Bill" that just passed?

Fri, 11 Jul 2025 14:22:26 -0400

In this episode, Genevieve discusses her content creation journey, including her strategies for leveraging Instagram Live, TikTok, and YouTube Shorts to connect with her audience. She emphasizes the importance of financial education and preparation, urging listeners to understand their finances and take control of their business success.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#74: Juggling Parenthood and Business with the NYC Esthetician Community

Thu, 03 Jul 2025 14:22:51 -0400

For this episode, Genevieve is interviewed by Joanne Hedstrom, co-founder of the NYC Esthetician Community Facebook Group. This interview took place on the @NYCestheticiancommunity Instagram Live on Mon 6/30/25. Genevieve talks about the milestones and challenges of being a beauty industry veteran and a mom to her daughter, Olivia. Genevieve provides valuable insights into creating a fulfilling life as a solo esthetician, emphasizing the importance of personal growth, work-life balance, and business strategy.

Whether you're an esthetician, entrepreneur, or parent, this episode offers inspiration and practical advice to help you juggle and succeed in all your roles.

Follow the NYC Esthetician Community on Facebook and Instagram. You must be an esthetician in one of the 5 boros in NYC and enter your license #.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#73 - Celebrating Milestones & Finding Grace in the Beauty Industry (Solocast)

Tue, 27 May 2025 13:47:41 -0400

Genevieve candidly discusses the challenges and celebrations that come with being a dedicated beautypreneur, including personal milestones like her 40th birthday and her daughter's 5th birthday. Genevieve emphasizes the importance of giving oneself grace amidst the hustle culture and the value of perseverance in a competitive industry.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#72: Empowering Estheticians: A Beauty Chat with @theestycollaborative

Fri, 02 May 2025 16:05:09 -0400

In this episode, Genevieve sits down with Ashley and Andrea from The Esty Collaborative, based in Florida. These dynamic ladies share their inspiring journey as licensed estheticians, educators, and mentors, and discuss how they built a robust community for beauty professionals.

Discover the secrets behind their successful events, such as CollabCon, and how they are reshaping the networking landscape for local estheticians. Learn about their podcast, their first steps into the beauty world, and how passion fuels their endeavors.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#71 - Unlocking Success: Beauty Business Insights (Solocast)

Thu, 17 Apr 2025 23:10:39 -0400

In this episode, she dives deep into the beauty industry during her weekly IG Live, sharing her 20 years of experience and passion for helping estheticians thrive. From exciting conferences and meetups to personal challenges and successes, Genevieve candidly discusses her journey and the importance of building a strong personal brand.

Whether you're a seasoned esthetician or just starting, this episode provides practical tips and inspiration to navigate the ups and downs of the beauty business.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#70: Unlocking Success as an Esthetician with Herbal Skin Solutions (@herbalskinsolutions)

Tue, 08 Apr 2025 13:37:36 -0400

We're at 70 episodes!!!

In this episode, Genevieve connects with Ashley from Herbal Skin Solutions to discuss their partnership and the support they offer estheticians. Discover the inspiring story of Ashley's journey into the world of aesthetics, her experiences with Herbal Skin Solutions, and the educational opportunities they provide. Learn how networking and continuous education play crucial roles in building a successful career as a solo entrepreneur in the beauty industry.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me at @gensantosbann.

Receive a 2 week trial when you sign up for GlossGenius using my link: https://start.glossgenius.com/p66pacqgvt6f.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#69: Do business taxes give you anxiety? IG Chat with my accountant (@taxandrelaxinc)

Wed, 12 Feb 2025 17:38:05 -0500

ABOUT THIS EPISODE: Joined by her personal accountant and business tax advisor, Genevieve explores essential strategies for managing taxes, understanding business write-offs, and preparing your beauty business for financial success.

Throughout the episode, Genevieve and her expert guest cover a wide array of topics, from the importance of proper bookkeeping to the benefits of transitioning from a sole proprietorship to an LLC. Learn about the various write-offs available to beauty professionals, how to effectively pay yourself as a business owner, and tips for making the most of beauty industry events.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#68: The Power of Hosting Events in Your Spa

Wed, 12 Feb 2025 16:15:49 -0500

ABOUT THIS EPISODE: Discover the power of hosting events for your spa. Genevieve shares her insights on creating impactful events that foster community, increase bookings, and enhance brand loyalty. From educational workshops to client appreciation nights, learn how to transform your spa into a hub of engagement and drive business growth.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#67: Unlocking the Power of Mobile Spa Pop-Ups (Solocast)

Fri, 31 Jan 2025 06:19:08 -0500

ABOUT THIS EPISODE: In this episode, Genevieve dives deep into the world of mobile spa pop-ups. Leveraging 20 years of beauty industry experience, Genevieve shares her unique insights and tips on how estheticians can harness the power of spa pop-ups to elevate their careers.

Discover how Genevieve transitioned from traditional spa settings to innovative mobile services, maintaining her client relationships while evolving her business model. Learn practical strategies for starting your own spa pop-up, from securing the right rental space to managing client bookings effectively.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#66: Beauty Chat with E'toshia McFarland (@facesbyetosh)

Tue, 14 Jan 2025 10:24:07 -0500

Licensed esthetician and educator E'toshia McFarland joins us again on another beauty chat with Genevieve.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#65: Happy New Year for 2025!

Tue, 14 Jan 2025 10:19:02 -0500

In the first episode of 2025, Genevieve is back with a vengeance! She talks about her word of 2025, reflecting on 2024 and what's next for the podcast & IG account.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#64 - Finding Strength in Periods of Un-inspiration

Fri, 13 Dec 2024 10:09:53 -0500

In this heartfelt episode, Genevieve Santos-Bann, host of the Beauty on Purpose podcast, shares her journey through the beauty industry and her passion for coaching estheticians into becoming successful solo entrepreneurs.

She opens up about facing personal challenges, including her mental health journey, and how these experiences have shaped her commitment to inspiring others.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#63: On Purpose with International Esthetician Gissele Del Rosario (@gisseledelrosario)

Mon, 05 Feb 2024 07:00:00 -0500

In episode 63, Genevieve chats with Gissele Del Rosario, esthetics trainer and internationally-licensed esthetician.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#62: On Purpose with Skin Script RX (@skinscriptrx)

Sat, 03 Feb 2024 20:02:53 -0500

In episode 62, Genevieve chats with Stormy & Deliah, the marketing team behind professional skincare brand Skin Script.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#61 - How my morning routine changed my life (Solocast)

Mon, 22 Jan 2024 07:52:00 -0500

In episode 61, Genevieve shares her weekly update.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#60 - Navigating 2024 and going deeper (Solocast)

Sun, 21 Jan 2024 14:34:04 -0500

We're at 60 episodes!!! In this episode, Genevieve shares her weekly update.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#59: Dealing with mercury in retrograde (Solocast)

Thu, 04 Jan 2024 05:00:00 -0500

In Episode 59, Genevieve shares her weekly update.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#58: Update on the spa - I’m closing it! Find out why...(Solocast)

Wed, 03 Jan 2024 05:00:00 -0500

In Episode 58, Genevieve shares why she's closing up her spa in Long Island.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#57: What do you want to manifest for the holiday season? (Solocast)

Tue, 02 Jan 2024 05:00:00 -0500

In Episode 57, Genevieve shares an update on what's been going on, along with prepping for the busy holiday season.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#56: Taking time to rest after a busy month

Mon, 01 Jan 2024 05:00:00 -0500

In Episode 56, Genevieve recaps her busy month and how she takes time to rest from such a busy schedule.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#55: On Purpose with Esthetician & Trainer Krisstan Aquino (@asteriluxeaesthetics)

Fri, 29 Dec 2023 05:00:00 -0500

In Episode 55, Genevieve has her weekly beauty chat with esthetician and Hale & Hush trainer Krisstan Aquino (@asteriluxeaesthetics). They chat about how she got started in the industry and how she started her solo practice.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#54: Recap of the Fall Esty Meetup & Live Love Spa

Thu, 28 Dec 2023 00:05:11 -0500

In Episode 54, Genevieve recaps her week from hosting an esthetician meetup in NYC and attending Live Love Spa, a trade show in Atlantic City.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#53: Solidifying industry connections at IECSC and in your field

Tue, 31 Oct 2023 12:37:06 -0400

In Episode 53, Genevieve recaps her week being at IECSC and having lunch with fellow esthetician Landon Chapman.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

#52: On Purpose with Esthetician Shannon Jones (@skin.by.shannon)

Tue, 31 Oct 2023 12:19:10 -0400

We're at over 50 episodes!!! Thank you to everyone who tunes into the podcast!

In Episode 52, Genevieve has her weekly beauty chat with esthetician and DermaplanePro trainer Shannon Jones (@skin.by.shannon). They chat about how she got started in the industry and how she started her solo practice.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Maria Ramos (@themoneymakingesthetician)

Mon, 02 Oct 2023 10:10:06 -0400

In Episode 51, Genevieve has her weekly beauty chat with Maria Ramos (@themoneymakingesthetician), esthetician and founder of the Money Making Esthetician Facebook group, which is 100K members strong. They chat about how she got started in the industry and how she started her solo practice.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

ONLINE COURSE: The doors are open to the Solo Esthetics Blueprint! It's the only online course dedicated to helping you start and run your own solo esthetics practice! Get more information here: https://360beautymaven.mykajabi.com/enroll

FREE MASTERCLASS: I'm hosting my last webinar on Wednesday, 10/4 12pm. EST! "From Zero to Zen: 5 Essentials to Build Your Esthetics Biz From Scratch"! Register here to get in on the free masterclass!

ESTY MEETUP: I have 2 meetups scheduled for October! Hang out with me and a bunch of estheticians after the IECSC Florida show in West Palm Beach on Sunday, October 15th. Register here for your free ticket!

Also, hang with me New York City on Sunday, October 22, 2023! Get your ticket for the NYC meetup here: https://fallestymeetup.eventbrite.com

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Recap on my 1st masterclass! (Solocast)

Sat, 30 Sep 2023 19:01:24 -0400

In Episode 50, Genevieve discusses coming off her first masterclass webinar!

FREE MASTERCLASS: I'm hosting a webinar on Sunday, 10/1 7pm EST and Wednesday, 10/4 12pm. EST! "From Zero to Zen: 5 Essentials to Build Your Esthetics Biz From Scratch"! Register here to get in on the free masterclass!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

90% of the work is just showing up! (Solocast)

Mon, 25 Sep 2023 07:30:00 -0400

In Episode 49, Genevieve discusses the upcoming webinar next Tuesday, along with sharing her latest Ulta purchases and more!

FREE MASTERCLASS: I'm hosting a webinar on Tuesday, 9/26 12pm EST and Sunday, 10/1 7pm EST! "From Zero to Zen: 5 Essentials to Build Your Esthetics Biz From Scratch"! Register here to get in on the free masterclass!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

3 Things You Need to Start Your Esthetics Business (Solocast)

Sun, 24 Sep 2023 17:44:51 -0400

In Episode 48, Genevieve discusses the 3 things you need to start your esthetics business.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Getting started in a barbershop as an estie - On Purpose with Esthetician E’toshia McFarland (@facesbyetosh)

Sat, 16 Sep 2023 15:48:32 -0400

In Episode 47, Genevieve has her weekly beauty chat with her estie bestie and friend to the podcast, E'toshia McFarland (@facesbyetosh)! She discusses her humble beginnings as a solo esthetician, from starting at a barbershop to opening her own studio!

FREE MASTERCLASS: I'm hosting a webinar on Tuesday, 9/26 12pm EST! "From Zero to Zen: 5 Essentials to Build Your Esthetics Biz From Scratch"! Register here to get in on the free masterclass!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Setting the foundation for your esthetics business (Solocast)

Sat, 16 Sep 2023 15:35:48 -0400

In Episode 46, Genevieve talks on IG about how to set the foundations for your esthetics business!

FREE MASTERCLASS: I'm hosting a webinar on Tuesday, 9/26 12pm EST! "From Zero to Zen: 5 Essentials to Build Your Esthetics Biz From Scratch"! Register here to get in on the free masterclass!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Are you ready to be an esthetician business owner? (Solocast)

Fri, 08 Sep 2023 12:15:08 -0400

In Episode 45, Genevieve talks about the CNBC article featuring an esthetician making six figures, along with updates on the biz and also asks, are you ready to be a business owner? She goes through 3 steps on how to know if entrepreneurship is for you.

Link to CNBC article: https://www.cnbc.com/2023/09/01/28-year-old-mom-is-on-track-to-make-180000-a-year-without-a-degree.html

NEW WEBINAR & COURSE: I'm launching the Solo Esthetics Blueprint, which is an online course geared to helping estheticians start and run their own practice. Doors will open soon! Link for the webinar will be posted next week.

ESTY MEETUP: I have 2 meetups scheduled for October! Hang out with me and a bunch of estheticians after the IECSC Florida show in West Palm Beach on Sunday, October 15th. Also, hang with me New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Getting started with spa parties - On Purpose with Aesthetic Nurse Rhondelle Adams (@luxebeautybarnyc)

Fri, 08 Sep 2023 11:53:16 -0400

In Episode 44, Genevieve has her weekly beauty chat with Manhattan-based aesthetic nurse Rhondelle Adams (@luxebeautybarnyc). We discuss how you can get started with hosting spa parties as an esthetician!

Here's the link to our first interview together back in May - https://podcasts.apple.com/us/podcast/the-beauty-on-purpose-podcast/id1610479730?i=1000612680138.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Ludgy Dumay (@evidenceskin)

Wed, 06 Sep 2023 15:30:59 -0400

In Episode 43, Genevieve has her weekly beauty chat with Manhattan-based esthetician Ludgy Dumay (@evidenceskin). She shares her journey in becoming an esthetician and owning her own suite in Midtown Manhattan.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician & Corporate Trainer Danielle Catalano (@thetriplethreatesty)

Thu, 17 Aug 2023 06:32:36 -0400

In Episode 42, Genevieve has her weekly beauty chat with New Jersey-based esthetician Danielle Catalano (@thetriplethreatesty). She shares her journey in becoming an esthetician and then a corporate trainer for Hand and Stone.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Email marketing 101 for estheticians

Thu, 17 Aug 2023 06:11:38 -0400

In Episode 41, Genevieve shares how she creates weekly emails for her clients to stay top of mind when they're ready to book.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetics Educator Mariah Sanchez (@mariah_esty)

Thu, 10 Aug 2023 08:00:00 -0400

In Episode 40, Genevieve has her weekly beauty chat with Arizona-based esthetician and instructor Mariah Sanchez (@Mariah_esty). She shares her journey in becoming an esthetician and instructor, along with tips for getting your dream job in esthetics.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Reigniting your goals for 2023 (Solocast)

Thu, 10 Aug 2023 07:30:00 -0400

In Episode 39, Genevieve shares how we can reignite our goals for August and close out the year on a high note. She also gives some coaching advice to ShiDiamond (@mood_exchanged) after graduating esthetician school!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Makeup Artist & Travel Curator Stephanie Flor (@stephanieflor)

Wed, 09 Aug 2023 06:59:40 -0400

In Episode 38, Genevieve has her weekly beauty chat with celebrity makeup artist and travel expert (and my BFF) Stephanie Flor (@stephanieflor) of Around the World Beauty (@atwbeauty). This is my most revealing conversation yet!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

New month, same goals for August! (Solocast)

Wed, 09 Aug 2023 06:44:21 -0400

In Episode 37, Genevieve reflects on the last quarter, along with goals set in July and how she's propelling into August.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Instructor Terrance Bonner (@iam_terrancebonner)

Fri, 04 Aug 2023 04:44:30 -0400

In Episode 36, Genevieve has her weekly beauty chat with dual-licensed massage/esthetics professional & instructor Terrence (@iam_terrancebonner). He shares his career on being a massage therapist and esthetician, along with educating the next generation of students in the field.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Recap of NASNPRO conference, personal development and mentoring (Solocast)

Sat, 29 Jul 2023 02:05:46 -0400

In Episode 35, Genevieve talks about her experience at her first NASNPRO conference, along with the importance of personal development and mentorship.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician & Instructor Tonya Nowden (@sensationalfaces)

Sat, 29 Jul 2023 01:50:04 -0400

In Episode 34, Genevieve has her weekly beauty chat with Tonya Nowden (@sensationalfaces), licensed esthetician & instructor based in Florida. She gives us advice on starting out as a mobile esthetician out of school, and transitioning into a suite owner.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Maggie Davis (@roseglobeautybar)

Thu, 20 Jul 2023 00:27:55 -0400

In Episode 33, Genevieve has her weekly beauty chat with Maggie Davis (@roseglobeautybar), licensed esthetician & lash tech! She gives us advice on starting out in the industry, growing your career as an esty, all while developing her own practice on the side.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Recap of the Esty Meetup and more! (Solocast)

Thu, 20 Jul 2023 00:05:21 -0400

In Episode 32, Genevieve gives a recap of the latest Esty Meetup in NYC, along with an update on the BOP (Beauty on Purpose) podcast episodes and a low down on the meetings she had with some industry power players.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Community over competition (Solocast)

Tue, 11 Jul 2023 08:00:00 -0400

In Episode 31, Genevieve hangs with Olivia, her daughter, and gives some perspective on why you should network with other estheticians.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Lily Vales (@lilyrose.esthetics)

Tue, 11 Jul 2023 07:45:00 -0400

I've reached 30 episodes already! Can't believe it!

In Episode 30, Genevieve has her weekly beauty chat with Lily Vales (@lilyrose.esthetics), licensed esthetician & esthetics instructor! They give us advice on starting out your own practice, growing your career as an esty, and being considerate to the needs of the transgender client.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Recap on Las Vegas beauty show with E’toshia McFarland (@facesbyetosh)

Tue, 11 Jul 2023 07:30:00 -0400

In Episode 29, Genevieve hangs with E'toshia McFarland (@facesbyetosh) after she attended the Las Vegas IBS & IECSC shows.

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, October 22, 2023! Details coming soon!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Jenna Kapitan (@jennaleighskin)

Mon, 03 Jul 2023 07:30:00 -0400

In Episode 28, Genevieve hosts a #BeautyChat with licensed Esthetician Jenna Kapitan, owner of Jenna Leigh Skin (@jennaleighskin) in Dallas, TX! She shares her experience on going solo and using Groupon to build her clientele, along with setting up a gender-inclusive studio!

ESTY MEETUP: Hang out with me and a bunch of estheticians in New York City on Sunday, July 9, 2023! We're having a rooftop summer party, and your ticket comes with a free drink and goodie bag from brands like Skinscript and Image. Register here: https://summerestymeetup.eventbrite.com!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

How I got fired from L’Oreal (Solocast)

Sat, 01 Jul 2023 21:41:49 -0400

In Episode 27, Genevieve is on a solocast where she recounts how she was let go from one of the top beauty companies in the world. One of the biggest blows of her career became her biggest blessing.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Athena Reavis (@theestiebestie)

Sat, 01 Jul 2023 18:19:23 -0400

In Episode 26, Genevieve hosts a #BeautyChat with #FloridaEsthetician Athena Reavis, owner of The Estie Bestie, online store and skincare practice in St. Pete, FL! She shares her experience on how she broke up with brows to pursue her passions, along with career and business tips!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

Collaboration over Competition (Solocast) + Esthetician E’toshia McFarland (@facesbyetosh)

Sat, 01 Jul 2023 17:57:49 -0400

In Episode 25, Genevieve is on a solocast where she discusses collaborating and creating a culture of community amongst estheticians. Esthetician and educator E'toshia McFarland joins her at the end of the IG Live to share her thoughts as well!

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Joanne Hedstrom (@rasingbeauty)

Sat, 01 Jul 2023 17:32:33 -0400

In Episode 24, Genevieve hosts a #BeautyChat with #FilipinaEsthetician Joanne Hedstrom, owner of Rasing Beauty from Manhattan! She shares her experience on being a Filipina and beauty practitioner, along with tips for solo estheticians.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Elizabeth Brasher (@theskingal)

Sat, 01 Jul 2023 16:22:44 -0400

In Episode 23, Genevieve hosts a #BeautyChat with Dermascope in-house esthetician and Lead esthetician Elizabeth Brasher (@theskingal) from Texas! She shares her tips for building a career in the medspa industry.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

How to take holidays off + surprise from my student! (Solocast)

Thu, 22 Jun 2023 11:22:44 -0400

In Episode 22, Genevieve hosts a #TeachingTuesday segment where she offers free coaching for estheticians. She also discusses the importance of taking holidays off and how she schedules it in her calendar.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Kathlyn Flores (@theskincaregeek)

Wed, 31 May 2023 00:43:20 -0400

In Episode 21, Genevieve hosts a #BeautyChat with #FilipinaEsthetician Kathlyn Flores (@theskincaregeek) from San Diego, CA! She shares her tips for building a career in the wellness/hospitality industry and how to retain clients, even when they’re travelers.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

How I got started + Business structures (Solocast)

Wed, 31 May 2023 00:22:02 -0400

In Episode 20, Genevieve conducts a Teaching Tuesday segment where she offers free coaching for estheticians on IG Live. In this episode, she also discusses how she got started in her own solo practice.

ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Medical Esthetician Eleina Eva Santos (@eva__esthetics)

Fri, 19 May 2023 20:01:12 -0400

In Episode 19, Genevieve speaks with NJ-based esthetician Eleina Eva Santos (@eva__esthetics). They discuss how their Filipino upbringing influenced their careers as estheticians, along with growing in the field that they love!

ABOUT ME: I'm Genevieve, and I help first-year estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

3 Mistakes When Starting Your Own Esthetics Practice (Solocast)

Fri, 19 May 2023 19:20:36 -0400

In Episode 18, Genevieve shares the 3 mistakes that solo estheticians make when starting their own business.

ABOUT ME: I'm Genevieve, and I help estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Marketing Expert Shaylee Hancock (@glowsissocial)

Thu, 11 May 2023 16:30:59 -0400

In Episode 17, Genevieve speaks with digital marketing expert and course creator Shaylee Hancock (@glowsissocial). She talks about how to level up your social media marketing to book clients, without any ad spend.

ABOUT ME: I'm Genevieve, and I help first-year estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Karina Miller (@karinamilleraesthetics)

Thu, 11 May 2023 16:05:32 -0400

In Episode 16, Genevieve speaks with NYC-based esthetician Karina Miller (@karinamilleraesthetics). She talks about how she started her medspa and advice to recent grads who want to start solo in their own business.

ABOUT ME: I'm Genevieve, and I help first-year estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Aesthetic Nurse Rhondelle Adams (@luxebeautybarnyc)

Thu, 11 May 2023 15:45:33 -0400

In Episode 15, Genevieve speaks with NYC-based aesthetic nurse Rhondelle Adams (@luxebeautybarnyc). She talks about how she went from hospital nurse to eventually owning 2 spas and providing medical procedures in esthetics.

ABOUT ME: I'm Genevieve, and I help first-year estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Digital Marketing Expert Kimberly Swenk (@swenksocial)

Thu, 11 May 2023 15:21:59 -0400

In Episode 14, Genevieve speaks with digital marketing and social media expert Kimberly Swenk (@swenksocial). He talks about his career and what advice he gives aspiring estheticians.

ABOUT ME: I'm Genevieve, and I help first-year estheticians find their dream job or business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)

On Purpose with Esthetician Landon Chapman (@skinbylandon)

Thu, 11 May 2023 10:06:07 -0400

In Episode 13, Genevieve speaks with esthetics educator and product formulator Landon Chapman (@skinbylandon). He talks about his career and what advice he gives aspiring estheticians.

ABOUT ME: I'm Genevieve, and I help first-year estheticians find their dream job or business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

On Purpose with Spa Industry Consultant Elizabeth M. Donat (@elizabethmdonat)

Sun, 02 Apr 2023 21:52:41 -0400

In Episode 12, Genevieve speaks with spa industry consultant and educator Elizabeth M. Donat (@elizabethmdonat). Licensed in New York, Connecticut and internationally (via ITEC), she talks about her career and what advice she gives aspiring educators.

ABOUT ME: I'm Genevieve, and I help first-year estheticians find their dream job or business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

On Purpose with E’toshia McFarland, Esthetics Educator (@facesbyetosh)

Fri, 24 Mar 2023 07:05:41 -0400

On our 10 episode, I give ya'll a life update from the past 3 months. Also, I go on Instagram Live with my estie bestie E'toshia McFarland (@facesbyetosh). We talk about the IECSC show in NY, and what's next in our plan of esthetics world domination!

ABOUT ME: I'm Genevieve, and I help first-year estheticians find their dream job or business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

On Purpose with Estie Educator Toshiana Baker (@iamtoshiana)

Thu, 22 Dec 2022 02:22:07 -0500

Can't believe we've reached 9 episodes! 10 if you count our trailer!

In this episode, I speak with Toshiana Baker (@iamtoshiana), a 16-year vet in the esthetics industry.

Find us on Instagram @360beautymaven

Receive a 2 week trial & get $1K in free payments when you sign up for GlossGenius using the code GENEVIEVES1

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Having Grace for Yourself, and Last Minute Holiday Tips! (Solocast)

Thu, 24 Nov 2022 01:06:28 -0500

On Ep 9, I talk about how to have grace for yourself and last minute holiday tips for the season.

Find us on Instagram @360beautymaven

Receive a 2 week trial & get $1K in free payments when you sign up for GlossGenius using the code GENEVIEVES1

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Are You in Survival Mode in Your Biz? (Solocast)

Fri, 18 Nov 2022 15:49:38 -0500

On Ep 8, Genevieve discusses her love for Dermalogica and their founder Jane Wurwand and applying it in your biz.

Find us on Instagram @360beautymaven

Receive a 2 week trial & get $1K in free payments when you sign up for GlossGenius using the code GENEVIEVES1

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

What Potty Training Taught Me About Business

Thu, 10 Nov 2022 01:54:19 -0500

On Ep 7, Genevieve shares her experience in potty training & how it applies to real life and business.

Find us on Instagram @360beautymaven

Receive a 2 week trial & get $1K in free payments when you sign up for GlossGenius using the code GENEVIEVES1

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Staying Motivated When You Don’t Feel Like It

Thu, 27 Oct 2022 03:58:59 -0400

On Ep. 6, this solo episode goes over what to do to stay motivated even when feelings come into play.

Find us on Instagram @360beautymaven

Receive a 2-week trial & get $1K in free CC payments when you sign up for Gloss Genius using the code: GENEVIEVES1

Dance Moves by Peyruis | https://soundcloud.com/peyruis

Life Update: Why I Took a Break

Thu, 25 Aug 2022 01:05:25 -0400

On Ep.5, Genevieve comes back after a break from the podcast. She goes over why she had to take a break and how she's moving forward.

Find us on Instagram @360beautymaven

Receive a 2-week trial & $30 gift card when you sign up for Gloss Genius using the code: GENEVIEVES1

Dance Moves by Peyruis | https://soundcloud.com/peyruis

On Purpose with my Estie Besties Iysha (@_sparklenshine) & Joscelyn (@thefemininevortex)

Thu, 17 Mar 2022 00:11:44 -0400

In Ep. 4 I interview my dear estie besties Iysha Wedderburn and Joscelyn Corporan. They discuss how they got started, what inspires them, and we also share some tea on the industry!

Follow them here: www.instagram.com/__sparklenshine & www.instagram.com/namaslayxo

3 Mistakes You’re Making at Trade Shows

Tue, 08 Mar 2022 00:01:38 -0500

In this solo-cast, Genevieve goes over the common mistakes estheticians make when attending spa trade shows.

Find us on Instagram @360beautymaven

Receive a 2-week trial & $30 gift card when you sign up for Gloss Genius using the code: GENEVIEVES1

Dance Moves by Peyruis | https://soundcloud.com/peyruis

On Purpose with Licensed Esthetician E’toshia McFarland (@facesbyetosh)

Tue, 01 Mar 2022 15:41:47 -0500

South Carolina-based esthetician E'toshia McFarland shares how she got started in the industry, what motivates her, and how she wants to contribute to the esthetician community through her programs and events.

You can find her on Instagram: www.instagram.com/facesbyetosh.

Dance Moves by Peyruis | https://soundcloud.com/peyruis

What is your content legacy?

Thu, 17 Feb 2022 01:10:19 -0500

Genevieve shares why she started the podcast and why it's important to share your platform, no matter how much you think the market's saturated.

Find us on Instagram @360beautymaven

Receive a 2-week trial & $30 gift card when you sign up for Gloss Genius using the code: GENEVIEVES1

The Beauty on Purpose Podcast Trailer

Thu, 17 Feb 2022 01:02:59 -0500

ABOUT ME: I'm Genevieve, and I help first-year estheticians start and run their own business. Find me on Instagram @360beautymaven.

Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.

Check out our new FREE resource: Esthetician Biz Cheat Sheet!

Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)