Baseball By Design: Stories of Minor League Logos and Nicknames

Newport Gulls

Tue, 17 Mar 2026 02:30:00 -0700

The Newport Gulls play in the collegiate summer level New England Collegiate Baseball League, and they are the first team from Rhode Island featured on Baseball By Design. Their adorable seagull-based logo has endured for a quarter century.

This week on the podcast:

Chuck Paiva, Owner, Newport Gulls
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Stockton Ports

Tue, 10 Mar 2026 02:30:00 -0700

The Stockton Ports, Single-A affiliate of the Athletics, are based in one of the country's largest inland ports, 80 miles east of the San Joaquin River. They also play in the Asparagus Capital of the World. Guests this week include:

Pat Filippone, President, Stockton Ports
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Nanaimo NightOwls (and Nanaimo Bars)

Tue, 03 Mar 2026 02:30:00 -0700

The Nanaimo NightOwls and the Nanaimo Bars are one team that plays in Nanaimo, British Columbia. Their nicknames are a tribute to local wildlife and a confection named for the area.

This week on the podcast:

Jim Swanson, Managing Partner, Nanaimo NightOwls/Bars
Reuben Butterfield, Round 3 Agency
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Hill City Howlers

Tue, 24 Feb 2026 02:30:00 -0700

The brand-new Hill City Howlers, Single-A affiliate of the Cleveland Guardians, base their brand on a series of classic movie monsters. The team, formerly the Lynchburg Hillcats, play in a ballpark adjacent to a cemetery, setting the spooky scene. Guests include:

Dylan Narang, Owner, Hill City Howlers
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Email questions and comments for the podcast to pauljcaputo@gmail.com.

Baseball By Design is a member of the Curved Brim Media Network.

Long Beach Coast

Tue, 17 Feb 2026 02:30:00 -0700

The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding.

Guests include:

Ena Patel, President, Long Beach Coast
David Sauer, Musician, One High Five
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Email questions and comments for the podcast to pauljcaputo@gmail.com.

Baseball By Design is a member of the Curved Brim Media Network.

Brevard County Manatees

Tue, 10 Feb 2026 02:30:00 -0700

From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include:

JP Brooker, Ocean Conservany, jpbrooker.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Email questions and comments for the podcast to pauljcaputo@gmail.com.

Baseball By Design is a member of the Curved Brim Media Network.

Salem RidgeYaks

Tue, 03 Feb 2026 02:30:00 -0700

The Salem RidgeYaks, Single-A affiliate of the Boston Red Sox, are the latest affiliated Minor League Baseball team to move away from a name based on their parent club to one that celebrates an aspect of the local community. The nickname pays tribute to outdoor recreation in the Blue Ridge Mountains. Guests include:

Allen Lawrence, General Manager, Salem RidgeYaks
Dr. Chris Mayer, Professor of Recreation Studies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Email questions and comments for the podcast to pauljcaputo@gmail.com.

Baseball By Design is a member of the Curved Brim Media Network.

Davie Crocketts

Tue, 27 Jan 2026 02:33:00 -0700

The collegiate summer level Davie Crocketts based their identity on wordplay centered around the name of the North Carolina county where they play. Guests include:

Greg Sullivan, Chairman, Blue Ridge League
Brittain Peck, Illustrator
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Palm Beach Frozen Iguanas

Tue, 20 Jan 2026 02:30:00 -0700

The Single-A Palm Beach Cardinals are named for their parent club in St. Louis, but their first foray into a fun alternate identity proved to be a rousing success. The Frozen Iguanas pay tribute to a quirk of Florida wildlife that lends itself to some great logos.

This week on the podcast:

Sophia Monteleone, In-Game Entertainment/Media Relations Coordinator, Palm Beach Cardinals
Ryan Fooser, Fooser Sports Design, Insta @foosersports
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Episode 215: Todd Radom on Philadelphia Sports Design

Tue, 13 Jan 2026 02:30:00 -0700

Sports design royalty Todd Radom joins from his home in Philadelphia to talk about sports design heritage in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more.

Guests include:

Todd Radom, Todd Radom Design toddradom.com
Mitchell Kramer, Historian, bfranklin.org
Dan Simon, Studio Simon, studiosimon.net

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Baseball By Design is a member of the Curved Brim Media Network.

Modesto Roadsters

Tue, 06 Jan 2026 02:30:00 -0700

The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast:

Dave Heller, Owner, Modesto Roadsters
Greg Gallup, Slightly Obsessed Studios
Jim Christopher, Ballpark Nation, YouTube @ballparknation
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Dan Simon's Spreadsheet

Mon, 29 Dec 2025 18:08:00 -0700

One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design!

This week on the podcast:

Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Victoria HarbourCats

Tue, 23 Dec 2025 02:28:00 -0700

The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast:

Jim Swanson, Owner, Victoria HarbourCats
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Philadelphia All Star Games: So Many Liberty Bells

Tue, 16 Dec 2025 02:30:00 -0700

There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpreter Mitchell Kramer stop by to discuss why this iconic symbol is so inextricably tied to Philadelphia.

Guests include:

Todd Radom, Todd Radom Design toddradom.com
Mitchell Kramer, Historian, bfranklin.org
Dan Simon, Studio Simon, studiosimon.net

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Baseball By Design is a member of the Curved Brim Media Network.

Yakima Valley Pippins

Tue, 09 Dec 2025 02:30:00 -0700

The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:

Jordan Rowland, GM, co-owner, Yakima Valley Pippins
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Jon DeVaney, President, Washington State Tree Fruit Association

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Baseball By Design is a member of the Curved Brim Media Network.

Windy City ThunderBolts

Tue, 02 Dec 2025 02:30:00 -0700

The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:

Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com
Jay Becker, BLDG Design, www.bldgbrands.com
Dr. Chris Mayer, folksy Chicago native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Baseball, Logos, and Ice Cream with SABR's Chicago Chapter

Tue, 25 Nov 2025 02:30:00 -0700

Baseball By Design host Paul Caputo was invited to be a guest on a meeting of Chicago chapter of the Society for American Baseball Research (SABR). The meeting was hosted by John Racanelli, vice chair for the Emil Rothe (Chicago) SABR Chapter, founder and co-chair of the SABR Baseball Landmarks Research Committee, and the world’s foremost photographer of triple peanuts at ball parks. Guests this week include:

John Racanelli, SABR Chicago
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Richmond Flying Mummies

Tue, 18 Nov 2025 02:35:00 -0700

The Richmond Flying Mummies are the newest team in the collegiate summer level Northwoods League. Their brand plays off the aviation heritage and two of the town's most famous 3,000-year-old residents. Guests include:

Guests this week include:

Trevor Amerson, General Manager, Richmond Flying Mummies
John Worthen, Worthen Design
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Altoona Curve

Tue, 11 Nov 2025 02:29:00 -0700

The Altoona Curve's brand is based on a railroad engineering marvel—the tightest hairpin turn in North America. The Curve are Double-A affiliate of the Pittsburgh Pirates. Guests this week include:

Nate Bowen, General Manager, Pensacola Blue Wahoos
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Food-Based Baseball Logos with Stadium Food Girl

Tue, 04 Nov 2025 02:30:00 -0700

Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:

Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Illinois Valley Pistol Shrimp

Tue, 28 Oct 2025 02:30:00 -0700

The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a wink and a nod to a recent viral news event. Guests include:

Lucas Burris, Assistant GM/Broadcaster, Illinois Valley Pistol Shrimp
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Normal CornBelters

Tue, 21 Oct 2025 02:30:00 -0700

The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:

Jarrett Rodgers, GM, Illinois CornBelters
Lynn Smith, MiLB super fan, Insta @iaskiheho
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Ontario Tower Buzzers

Tue, 14 Oct 2025 02:30:00 -0700

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:

Allan Benavides, GM, Ontario Tower Buzzers
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Greenville Drive

Tue, 07 Oct 2025 02:30:00 -0700

The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.

Guests include:

Eric Jarinko, General Manager, Greenville Drive
Heath Dillard, President and CEO, VisitGreenvilleSC
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Episode 200: Logos that Listeners Love

Tue, 30 Sep 2025 02:30:00 -0700

We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.

Find the Baseball By Design podcast online:

Gary SouthShore RailCats

Tue, 23 Sep 2025 02:30:00 -0700

The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the region and the realities of independent baseball.

Guests include:

Andrew Mild, broadcaster, Gary SouthShore RailCats
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Québec Capitales

Tue, 16 Sep 2025 02:30:00 -0700

The Québec Capitales are carrying on a storied tradition of baseball in Canada's French-speaking province. The independent team has been around for more than a quarter century with a brand that has come to represent the entire region.

Guests include:

Michel LaPlante, former player, manager, GM, and owner, Québec Capitales
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Lincoln Saltdogs

Tue, 09 Sep 2025 02:35:00 -0700

The Lincoln Saltdogs, an independent professional team in the American Association, are named for a unique feature in the landscape of Nebraska—which used to be a vast inland sea. Guests include:

Elijah Herbel, Lead Producer, Lincoln Saltdogs, Insta @herbel_essences
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

NoCo Prospectors

Tue, 02 Sep 2025 02:22:00 -0700

The collegiate summer-level NoCo Prospectors are named for the traditional sense of prospectors—mining for gold—as well as the fact that the team is made up of younger players, or prospects. Guests include:

Preston Munsch & Rochelle Reynolds, NoCo Prospectors, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Bradenton Marauders

Tue, 26 Aug 2025 02:30:00 -0700

The Florida State League's Bradenton Marauders pay tribute to their parent club in Pittsburgh with a pirate-themed brand, but make no mistake, the identity is completely their own.

Guests include:

Craig Warzecha, GM, Bradenton Marauders
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum

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Baseball By Design is a member of the Curved Brim Media Network.

Baseballpalooza Ride Along: The Gang Goes to Michigan

Tue, 19 Aug 2025 02:30:00 -0700

It's that most wonderful time of year: the Baseballpalooza ride along! This year the gang visited the Malmo Oat Milkers of South Bend, Great Lakes Loons, West Michigan Whitecaps, and Joliet Slammers. Join Fish, Scuba, Ron, Mealey, Pearlman, Jon, Shady, Hirte, Zim, and your host Paul on a wondrous four-day adventure! Plus Dan Simon with a Studio Simon Stumper!

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Baseball By Design is a member of the Curved Brim Media Network.

Schaumburg Boomers

Tue, 12 Aug 2025 02:30:00 -0700

The Schaumburg Boomers are named for prairie chickens, a distinctive bird that once dominated the landscape of the midwest. The Curved Brim Media meetup included a stop in Schaumburg, so we'll check in live from the game. Guests include:

Michael Larson, GM, Schaumburg Boomer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Keene Swamp Bats

Tue, 05 Aug 2025 02:25:00 -0700

The Keene Swamp Bats play in the New England Collegiate Baseball League. Their name derives from the bats who feast on mosquitoes found in the swamplands adjacent to the team's ballpark. Guests include:

Kevin Watterson, President/GM, Keene Swamp Bats
Joe Tolman, Bulldog Design, website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Boulder 64s

Tue, 29 Jul 2025 02:33:00 -0700

The collegiate summer-level Boulder 64s were founded as the Boulder Collegians in 1964. Under new management and in a new league, the team has a new brand. Guests include:

Preston Munsch & Rochelle Reynolds, Boulder 64s, website
Matt West, Designer, Black Box Merch
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Gastonia Ghost Peppers

Tue, 22 Jul 2025 02:30:00 -0700

The Gastonia Ghost Peppers, an independent professional team in the Atlantic League, played with seven different identities in 2024, then let fans vote on which one should be the permanent brand. Guests include:

Nick Matarese, The Barn Creative
Ed Currie, PuckerButt Pepper Company, puckerbuttpeppercompany.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Erie Moon Mammoths

Tue, 15 Jul 2025 02:30:00 -0700

When John's Oliver's HBO show Last Week Tonight offered to rebrand one minor league baseball team, 47 clubs volunteered for the honor with very little idea what they were signing up for. The Erie SeaWolves were selected, and just weeks later, the Erie Moon Mammoths were born. The name is a tribute to a mammoth skeleton discovered by diver George Moon more than 30 years ago in Erie County's Lake Pleasant. Guests this week include:

Greg Coleman, President, Erie SeaWolves
George Moon, Scuba Dive Instructor
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Great Lakes Loons

Tue, 08 Jul 2025 02:28:00 -0700

The Great Lakes Loons, High-A affiliate of the Los Angeles Dodgers, play just above the ball of the thumb on the Michigan mitten. They're named for a bird that has creepy red eyes and is known for a mournful call that is often heard in movies. Guests include:

Chris Munkdhenk, GM, Great Lakes Loons
AJ Chlebnik, naturalist & Michigan native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

A Day in Denver with Erik the Peanut Guy

Tue, 01 Jul 2025 02:30:00 -0700

Minor League Baseball royalty Erik "the Peanut Guy" Mertens visited Colorado, and we spent the day checking out the Denver Bears defunct ballpark, a Colorado Rockies game, the National Ballpark Museum, and the Sundae Helmet Hall of Fame!

Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens
National Ballpark Museum, ballparkmuseum.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Hudson Valley Renegades

Tue, 24 Jun 2025 02:30:00 -0700

The Hudson Valley Renegades, High-A affiliate of the New York Yankees, have had a brand based on a raccoon for more than three decades. Guests this week include:

Will Young, Assistant GM, Hudson Valley Renegades
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Crystal Coast Booty Divers

Tue, 17 Jun 2025 02:30:00 -0700

The collegiate summer level Morehead City Marlins having been pushing boundaries for a few years, with the latest entry in a parade of double entendres being the Crystal Coast Booty Divers. Guests include:

Buddy Bengel, Owner, Morehead City Marlins
Brian Begley, Designer, iambrianbegley.com
Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Delmarva Shorebirds

Tue, 10 Jun 2025 02:30:00 -0700

The Delmarva Shorebirds, Single-A affiliate of the Baltimore Orioles, play in a part of the country named for three states. Guests this week include:

Chris Bitters, GM, Delmarva Shorebirds
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Fill It Up Regulars (Sussex County Miners)

Tue, 03 Jun 2025 02:30:00 -0700

The Sussex County Miners, an independent professional team in the Frontier League, unveiled an alternate identity that honors one of New Jersey's quirkiest quirks—it's the only state in the union where it's illegal to pump your own gas. The team will play select games as the Fill it Up Regulars. Guests include:

Christian Suk, Assistant GM, Sussex County Miners
John Worthen, Worthen Design
Al Langlois, Baseball By Design New Jersey Correspondent
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

York Revolution

Tue, 27 May 2025 02:30:00 -0700

The independent York Revolution play in a central Pennsylvania town that lays claim to the title of the nation's first capital—but their identity is more about industry than patriotism. Guests this week include:

Eric Menzer, Vice Chairman, York Revolution
Phil Broder, Kite Maker, Facebook
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Wisconsin Timber Rattlers

Tue, 20 May 2025 02:30:00 -0700

The Wisconsin Timber Rattlers have a classic name and a brand that they have expanded with a number of recent alternate identities. Guests this week include:

Rob Zerjav, President/CEO Wisconsin Timber Rattlers
Howard Aprill, Naturalist, Wehr Nature Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Marion Hungry Mothers

Tue, 13 May 2025 02:30:00 -0700

The brand-new collegiate summer level Marion Hungry Mothers are name for an almost definitely apocryphal legend of a mom and her child running for their lives. Guests include:

Terry Hindle, Managing Partner, Marion Hungry Mothers
Brittain Peck, Illustrator
Kevin Mcdonald, Hungry Mother State Park
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Live from Georgia with Dan Simon, Anna DiTommaso, and Ranger Amy

Tue, 06 May 2025 02:30:00 -0700

Ride along with designer Dan Simon, host of the Baseball Bucket List podcast Anna DiTommaso, and Ranger Amy on the annual road trip affectionately known as AnnaDannaPalooza. This year we dodge Georgia raindrops in Atlanta, Columbus, and Rome to sneak in four games (and a trip to the Georgia Aquarium) in 48 hours.

Guests include:

Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Anna DiTommaso, Baseball Bucket List, baseballbucketlist.com
Ranger Amy Burnett, Insta @therealrangeramy

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Baseball By Design is a member of the Curved Brim Media Network.

Norfolk Tides

Tue, 29 Apr 2025 02:30:00 -0700

The Triple-A Norfolk Tides switched from a traditional brand to one based on a Neptune seahorse just over a decade ago. The new brand tells a number of stories about the ecology and the culture of Virginia's Tidewater region.

Guests include:

Joe Gregory, General Manager, Norfolk Tides
Sarah Peterson, Naturalist
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Rochester Red Wings

Tue, 22 Apr 2025 02:30:00 -0700

The Triple-A Rochester Red Wings are one of the longest-tenured teams not only in Minor League Baseball, but all of sports. The team pre-dates a certain hockey team of the same name by two years.

Guests include:

Naomi Silver, President, CEO, COO, Rochester Red Wings
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Fresno Grizzlies (and Tacos)

Tue, 15 Apr 2025 02:30:00 -0700

The Fresno Grizzlies have a brand based on an iconic, extinct animal that is featured on the California state flag, the California Grizzly. Additionally, they are innovators in alternate brands, launching the MiLB food frenzy with their groundbreaking Tacos identity.

Guests include:

Jonathan Bravo, Director, Marketing & Communications, Fresno Grizzlies
Sam Hansen, Insta @samfromftk
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Hub City Spartanburgers

Tue, 08 Apr 2025 02:30:00 -0700

The brand new High-A affiliate of the Texas Rangers is the Hub City Spartanburgers, who play in Spartanburg, South Carolina. Their burger-based brand gets into all the condiments, and then some! Guests include:

Tyson Jeffers Hub City Spartanburgers
Steve, Beacon Drive-in website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Ben Hill of Minor League Baseball

Tue, 01 Apr 2025 02:30:00 -0700

As we launch the 2025 baseball season, longtime Minor League Baseball reporter and commentator Ben Hill stops by to discuss new logos, minor league baseball culture, and Weird Al Yankovich.

Find Ben Hill here:

Show Before the Show podcast
MiLB News milb.com
Baseball Traveler newsletter

Also on this episode:

Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

Find the Baseball By Design podcast online:

Baseball By Design is a member of the Curved Brim Media Network.

Washington Wild Things

Tue, 25 Mar 2025 02:30:00 -0700

The Washington Wild Things have played in the independent Frontier League since 2002 with a logo that features a sunglasses-wearing animal. In this episode we delve into just what that animal is.

Guests include:

Christine Blaine, CEO, Washington Wild Things
Dino Guarino, Dino Guarino Gallery
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

MLB Reporter Thomas Harding

Tue, 18 Mar 2025 02:30:00 -0700

Thomas Harding has covered the Colorado Rockies for more than a quarter century, and during that time has developed an interest in sports design and even created some of his own logos. He joins from Spring Training in Arizona to discuss the history of Rockies branding, sports branding at large, and some of his own work.

Thomas Harding, Twitter @harding_at_mlb
Dan Simon, Studio Simon, www.studiosimon.net, Insta @studio_simon

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Jupiter Hammerheads

Tue, 11 Mar 2025 02:30:00 -0700

The Jupiter Hammerheads nickname was chosen by schoolchildren in the late '90s, and has endured to this day. Guests this week include

Brennan Erlandsen, Broadcasting and Media Relations Coordinator, Roger Dean Chevrolet Stadium
Jake Rosner, Cox Science Center, www.coxsciencecenter.org
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Live from Clearwooder: Spring Training Baseball

Tue, 04 Mar 2025 02:31:00 -0700

Join your host for three days of Spring Training baseball with family and a few special guests, including T-Pat Stubbs, father of Phillies catcher Garrett Stubbs. Hear the sights and sounds of the weekend, and ride along for a baseball experience every fan should have!

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Go Birds.

Casper Ghosts

Tue, 25 Feb 2025 02:30:00 -0700

The Casper Ghosts only played for four seasons, but more than a decade after they vanished, their brand is popular and has fans clamoring for a return. Guests include:

Jason Klein, Brandiose, brandiose.com
Lori Juszak, Fort Collins Tours, https://fortcollinstours.com/
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Sioux City Explorers

Tue, 18 Feb 2025 02:31:00 -0700

The Sioux City Explorers, an independent team in the American Association, play in a city whose claim to fame is that it's the site of the only death in Lewis and Clark Expedition. Guests include:

Guests include:

Dan Vaughan, Sioux City Explorers
Kristine Bornholtz, Lewis and Clark Interpretive Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Cleburne Railroaders

Tue, 11 Feb 2025 02:30:00 -0700

The independent professional Cleburne Railroaders have been around since 2017, but the history of the name goes back to 1906. This episode explores the relationship of the railroad industry and baseball in Cleburne, Texas.

Guests include:

Kay Goodell, Cleburne Railroaders
Mayor Scott Cain, Author, Cleburne Baseball
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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New Britain Rock Cats

Tue, 04 Feb 2025 02:30:00 -0700

Guy Gilchrist, known as “Jim Henson’s Cartoonist,” has had an amazing career creating characters for Henson creations like The Muppets, Muppet Babies, Fraggle Rock, and others. He's also worked with cartoon icons like the Teenage Mutant Ninja Turtles, Tom and Jerry, Looney Tunes, Tiny Toons, Pink Panther, and Disney.

In addition to all of that, Guy is a big baseball fan and has created a handful of iconic minor league logos, including the subject of this episode, the New Britain Rock Cats (now the Hartford Yard Goats). He also created Jax, a character on the new MLB Network creation, the Traveling Spaceship Show. Guests include:

Guy Gilchrist, guygilchrist.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Traverse City Pit Spitters

Tue, 28 Jan 2025 02:30:00 -0700

This week's episode takes us to the (tart) cherry capital of the world, Traverse City, Michigan, home of the National Cherry Festival and collegiate summer ball's Traverse City Pit Spitters. Guests include:

Jacqueline Holm, Traverse City Pit Spitters
Jason Klein, Brandiose, brandiose.com
Kat Paye, Executive Director, National Cherry Festival
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Trenton Thunder

Tue, 21 Jan 2025 02:30:00 -0700

The Trenton Thunder have had the same name for more than three decades, but that name has been paired with a series of different logo concepts over the years—from a two-headed thunderbird, Thor the God of Thunder, and the current iteration, a storm cloud and lightning. Guests include:

Mike Warren, Trenton Thunder Director of Media Relations & Play-by-Play Broadcaster, X @Mike_WarrenPxP
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Scott Rippe, Facebook Rippeology

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West Michigan Whitecaps

Tue, 14 Jan 2025 02:30:00 -0700

The West Michigan Whitecaps have played for more than three decades in Grand Rapids, about a half hour from Lake Michigan. Guests include:

Jim Jarecki, Vice President and GM, West Michigan Whitecaps
Jason Klein, Brandiose, brandiose.com
Kaitie Janecke-Soltesz, Naturalist, LinkedIn
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Todd Radom: Three is the Magic Number

Tue, 07 Jan 2025 02:30:00 -0700

Designer Todd Radom stops by to chat about the many permutations of the number three in the world of sports design—plus cheesesteaks in both Philadelphia and Japan, convenience store preferences, and more!

Guests include:

Todd Radom, toddradom.com
Dan Simon, Studio Simon, studiosimon.net

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New Years Eve Stumperpalooza with Dan Simon!

Tue, 31 Dec 2024 02:30:00 -0700

We're ringing in the new year with a flurry of Studio Simon Stumpers from Dan Simon! It's the 100th episode of Baseball By Design with at least one of Dan's signature trivia questions, and we mark the occasion with not one, not two, but NINE stumpers!

Guests include:

Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lake Country DockHounds

Tue, 24 Dec 2024 02:27:00 -0700

The independent professional Lake Country DockHounds embody Wisconsin's relaxed summertime lake culture with their cartoon dog fisherman.

Guests include:

Bryan Giese, General Manager, Insta @bgiese77
Dominic Stearn, Broadcaster, Insta @dominicstearn19
Mike Magestro, Mindspike Design, mindspikedesign.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Chris Creamer of SportsLogos.net: Celebrating Three Years

Tue, 17 Dec 2024 02:30:00 -0700

Chris Creamer, the godfather of sports branding journalism and founder of the website SportsLogos.net, joins to help celebrate three years of Baseball By Design. We talk about the challenges of covering sports branding, what to do with leaks, and when good brands are replaced with bad ones.

Guests include:

Chris Creamer, Sportslogos.net
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Winnipeg Goldeyes

Tue, 10 Dec 2024 02:30:00 -0700

The Winnipeg Goldeyes are named for a popular fish (delicious when smoked!) in the capital city of the Canadian province of Manitoba. The team has been a centerpiece of their hometown since 1994.

Guests include:

Andrew Collier, General Manager, Winnipeg Goldeyes
Trevor Curl, Broadcaster, Twitter @trevorcurl9
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Oklahoma City Comets

Tue, 03 Dec 2024 02:30:00 -0700

The Triple-A Oklahoma City Comets will take the field in 2025 with a brand that pays tribute to a Yankee icon from their home state. Guests this week include:

Alex Freedman, Broadcaster, Oklahoma City Comets
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Jay Hollenbeck, Marshall Space Flight Center

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A Weekend at the Arizona Fall League

Tue, 26 Nov 2024 02:33:00 -0700

We're thankful for friends and baseball travel. This week on Baseball By Design, Ranger Amy, Ed Rivera, and your host Paul visit the Arizona Fall League during Fall Stars weekend, and meet a few friends along the way. Guests include:

Ed Rivera, The Dad Hat Chronicles, Insta @thedadhat216
Ranger Amy Burnett, Insta @therealrangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Nashville Sounds

Tue, 19 Nov 2024 02:30:00 -0700

The Triple-A Nashville Sounds have an iconic name that has been paired with a number of different logos. Their most recent, in place since 2019, is a simple. classic brand that celebrates Nashville's musical heritage. Guests include:

Jeff Hem, Broadcaster, Nashville Sounds
Brandon Lamarche, 3-2 Designs, Insta @lamarche32
Celene Aubry, Hatch Show Print
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Sugar Land Space Cowboys

Tue, 12 Nov 2024 02:30:00 -0700

The Sugar Land Space Cowboys, recently crowned as the Triple-A champions, are one of the first brands to be unveiled after the reorganization of Minor League Baseball. Guests this week include:

Tyler Stamm, General Manager, Sugar Land Space Cowboys
Jay Hollenbeck, Marshall Space Flight Center
Jennifer Ross-Nazzal, Historian, Johnson Space Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Instagram @baseballbydesign
linktr.ee/BaseballByDesign

Baseball By Design is a member of the Curved Brim Media Network.

Ottawa Titans

Tue, 05 Nov 2024 02:42:00 -0700

The Ottawa Titans play in Canada's capital, and their identity continues a long tradition of sports branding in the city. Guests this week include:

Davide Disipio, Broadcaster, Twitter @ddisipio8
Alexander Fysh, Insta @dangerfysh
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Abilene Flying Bison

Tue, 29 Oct 2024 02:27:00 -0700

With a season under their belt, the Abilene Flying Bison are starting a new tradition of baseball in their hometown with a nickname that pays tribute to the area's natural and cultural heritage.

Guests include:

Cat Duguay, Director of Marketing, Abilene Flying Bison
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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High Point Rockers

Tue, 22 Oct 2024 02:30:00 -0700

The independent professional High Point Rockers pay tribute to the prevalence of the furniture industry in High Point, North Carolina. Guests include:

Pete Fisch, President, High Point Rockers, Insta @pfisch552
Randy Carfagno, Randy Carfagno Productions, Insta @randycarfagnoproductions
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Episode 150: Jesse Thorn

Tue, 15 Oct 2024 02:30:00 -0700

Jesse Thorn is the host of the NPR show Bullseye, distributed to hundreds of radio stations; founder of the Maximum Fun podcast network; curator of the Put This On fashion website; and perhaps most importantly, serves as Bailiff Jesse on the podcast Judge John Hodgman, which has featured your host Paul on two occasions separated by about a decade.

Jesse Thorn, Insta @jessethornveryfamous
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Hickory Crawdads

Tue, 08 Oct 2024 02:30:00 -0700

The High-A Hickory Crawdads have one of Minor League Baseball's most enduring brands, dating back to 1993. Guests include:

Douglas Locascio, General Manager, Hickory Crawdads
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Pensacola Blue Wahoos

Tue, 01 Oct 2024 02:30:00 -0700

The Pensacola Blue Wahoos pay tribute to the sports fishing industry on the Gulf of Mexico with their fish-based brand. Guests this week include:

Quint Studer, Pensacola Blue Wahoos
Jason Klein, Brandiose, brandiose.com
Tyler Massey, Hot Spots Charters
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Columbus Clingstones

Tue, 24 Sep 2024 02:30:00 -0700

The Columbus Clingstone will begin play as the Double-A affiliate of the Atlanta Braves in 2025, bringing a peach-themed brand to the Peach State. The new brand is a byproduct of the relocation of the Mississippi Braves, who played from 2005 to 2024 in Pearl, Mississippi. Guests this week include:

Guests include:

Pete Laven, General Manager, Columbus Clingstones
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Steve Ela, Ela Family Farms, elafamilyfarms.com

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Live from Japan: A Day at the Hanshin Tigers

Tue, 17 Sep 2024 03:30:00 -0700

It's time to check off an item on the top of the bucket list! Join as we attend our first-ever baseball game in Japan and enjoy the wild atmosphere of a Hanshin Tigers game.

Masa Shintani, Hanshin Tigers Fan, Executive Director, Ecologic Japan
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Myrtle Beach Pelicans

Tue, 10 Sep 2024 02:30:00 -0700

The Myrtle Beach Pelicans embrace the beachy vibe of their hometown with a nickname that spans a quarter century. Guests this week include:

Sam Weiderhaft, Broadcaster, @sam_weiderhaft
Jason Klein, Brandiose, brandiose.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Rocky Mountain Vibes

Tue, 03 Sep 2024 02:29:00 -0700

The Rocky Mountain VIbes name and their anthropomorphic s'more logo are so well established, it's hard to imagine that they almost never came to be. The origin story of the Vibes is fraught with peril. Guests include:

Hudson Ridley, Broadcaster, @Hudson_Ridley
Jason Klein, Brandiose, brandiose.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseballpalooza Ride-Along 2024

Tue, 27 Aug 2024 02:30:00 -0700

Join the biggest Baseballpalooza ever as 11 guys hurtled across Pennsylvania for the 2024 edition of this annual road trip. Listen as newbies to the state discover Wawa for the first time, marvel at hilariously rude waitresses, and hold on to your hats for the ups and downs of an expanded dollar game.

Guests include:

Fish, Pearlman, Scott, Steve, different Scott, Zim, little brother Al, big brother Jon, Hirte, and Ron
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Oakland Ballers

Tue, 20 Aug 2024 02:30:00 -0700

The independent Oakland Ballers are as much a baseball team as they are a cultural movement. This episode of Baseball By Design addresses the Ballers brand, as well as the larger goings on of sports fandom in Oakland.

Guests include:

Bryan Carmel, Oakland Ballers
Dustin O. Canolin, designer, dustinocanalin.com
Jorge Leon, Oakland 68s
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Tennessee Smokies

Tue, 13 Aug 2024 02:30:00 -0700

The Double-A Tennessee Smokies are playing their last season in Kodak, Tennessee, before returning to their original home of Knoxville next season. A new ballpark will bring an updated brand, but it won't stray far from their existing identity, which plays off their parent club, the Chicago Cubs.

Guests include:

Chris Allen, Boyd Sports LLC, Tennessee Smokies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Rob Barrett, Tennessee State Parks, tnstateparks.com

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Holly Springs Salamanders

Tue, 06 Aug 2024 02:35:00 -0700

The Holly Springs Salamanders are named for an abundant amphibian in the home state of North Carolina. On this episode:

Skye Dillon, www.skyedesignstudios.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Quad Cities River Bandits

Tue, 30 Jul 2024 02:30:00 -0700

The Quad Cities River Bandits pay tribute to the mightiest river in North America and the adorable, creative pests that live along it. Guests include:

Dave Heller, Main Street Baseball, Owner of the Quad Cities River Bandits
Ken Carroll, Kirkwood Community College
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Memphis Redbirds

Tue, 23 Jul 2024 02:30:00 -0700

The Triple-A Memphis Redbirds have an identity that is closely tied to their Major League parent club, but is still distinctly their own. A neon theme in the brand pays tribute to the city's historic Beale Street. Guests include:

Alex Coil, Redbirds broadcaster, Twitter @alex_coil
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Meagan May, Backbeat Tours, backbeattours.com

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Carolina Mudcats

Tue, 16 Jul 2024 02:36:00 -0700

The Carolina Mudcats name and logo has been part of the history of two franchises, but its future beyond 2025 is in doubt. This episode features a live appearance from the Mudcats ballpark, with checkins from Curved Brim Media's newest member the Minor League Nerd and a couple of Baseball By Design regulars. Guests include:

Curved Brim Media Meetup, curvedbrimmedia.com
Kelly Robinson, Minor League Nerd
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Tess DeMeyer, The Athletic

Tue, 09 Jul 2024 02:30:00 -0700

Minor League Baseball has gotten a flurry of attention the national media as team rebrands have gone viral on social media. Tess DeMeyer, staff editor for The Athletic, who authored an article that was published online in The Athletic and in print in The New York Times, joins the podcast to talk about what she learned in her extensive research for that article. Guests include:

Tess DeMeyer, The Athletic, Twitter @tess_demeyer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lake Charles Gumbeaux Gators

Tue, 02 Jul 2024 02:30:00 -0700

The collegiate summer level Lake Charles Gumbeaux Gators turned a community mascot that dates back nearly half a century into an identity for a brand-new baseball team. The Mardi Gras-themed alligator doubles as a symbol of the town and a logo for the team. Guests include:

Aaron Castete, Marketing and Communications Manager, Lake Charles Gumbeaux Gators
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Somerset Patriots (and the Jersey Diners)

Tue, 25 Jun 2024 02:30:00 -0700

The Double-A Somerset Patriots have a serious, patriotic brand that befits their new affiliation with the New York Yankees. But their whimsical Jersey Diners alternate brand took the minor world by storm this offseason. This episode features both identities!

Guests include:

Dave Marek, Senior Vice President of Marketing, Somerset Patriots, Twitter @dmarek94
Ryan Foose, Fooser Sports Design, Website, Twitter @foosersports
Al Langlois, Baseballpalooza regular
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Spokane Indians

Tue, 18 Jun 2024 02:30:00 -0700

The High A Spokane Indians collaborate with the Spokane Tribe of Indians to create a respectful partnership that includes the team's brand and its alternates. Guests include:

Otto Klein, Owner, Spokane Indians
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design on Chicago's 670 the Score

Tue, 11 Jun 2024 02:53:45 -0700

Your host Paul was a guest on Chicago's 670 the Score with Steve Rosenbloom. This week on the podcast we share that radio appearance! Guests include:

Steve Rosenbloom, 670 the Score @670TheScore, Twitter @steverosenbloom
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Beloit Sky Carp

Tue, 04 Jun 2024 02:30:00 -0700

The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include:

Quint Studer, Owner, Beloit Sky Carp
Jason Klein, Brandiose, brandiose.com
Howard Aprill, Naturalist, Wehr Nature Center
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Boise Hawks

Tue, 28 May 2024 02:33:00 -0700

The independent professional Boise Hawks are named for a fierce bird that can be found throughout North America. Their nickname has been a stalwart of minor league baseball since 1987. Guests this week include:

Mike Van Hise, Vice President/GM, Boise Hawks, Twitter @MikeVanHise
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Vermont Lake Monsters

Tue, 21 May 2024 02:30:00 -0700

The Vermont Lake Monsters are named for an elusive creature from the depths of Lake Champlain—Champ the Lake Monster. The team is one of few out there named for its own mascot. Guests include:

C.J. Knudsen, Senior Vice President, Vermont Lake Monsters
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Live from South Carolina with Designer Dan Simon, Bucket Lister Anna DiTommaso, and Wildlife Correspondent Ranger Amy Burnett

Tue, 14 May 2024 02:30:00 -0700

We hit the road this weekend for two Minor League Baseball games in South Carolina. This ragtag band of misfit baseball enthusiasts shares their thoughts after a weekend in two distinctly different towns after seeing the Charleston RiverDogs play the FredNats and the Myrtle Beach Pelicans take on the Augusta GreenJackets. Guests include:

Anna DiTommaso, Baseball Bucket List
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Wilmington Blue Rocks

Tue, 07 May 2024 02:44:00 -0700

The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delaware—a brand that has expanded to include a moose and a celery stalk.

Guests include:

Mark Lavis, Director of Web & Creative Services, Wilmington Blue Rocks
Nick Matarese, The Barn Creative
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Welland Jackfish

Tue, 30 Apr 2024 02:35:00 -0700

The Welland Jackfish, defending champions of Canada's Intercounty Baseball League, are an independent professional baseball team in Ontario. Their brand is based on a menacing but delicious fish, the northern pike.

Guests include:

Ryan Harrison, President & Director of Fun, Welland Jackfish
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseball By Design is a member of the Curved Brim Media Network.

Billings Mustangs

Tue, 23 Apr 2024 02:32:00 -0700

The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart. The new identity highlights local landmarks and evokes the American west.

Guests include:

Matt Allen, General Manager, Billings Mustangs
Nick Matarese, The Barn Creative
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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New England Knockouts

Tue, 16 Apr 2024 02:32:00 -0700

The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldog. Their brand is a tribute to the boxing history of Brockton, Massachusetts.

Guests include:

Paul Baker, Knockouts Announcer, Twitter @PuckmanRI
Grant O'Dell, Twitter @GrantODell, Insta @grantodelldesign
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lake Erie Crushers

Tue, 09 Apr 2024 05:27:34 -0700

The Frontier League's Lake Erie Crushers pay tribute to the wine industry in northern Ohio with their nickname and logo. This episode features the smalltown story of the team, its brand, and a local ice cream helmet collector. Guests include:

Guests include:

Jacqueline Kramig, Sacramento River Cats
Meg Kramig, Kramig Creative
Jason Jennings, Twitter @jj9892454
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Sacramento River Cats

Tue, 02 Apr 2024 02:31:00 -0700

The Triple-A Sacramento River Cats have been a mainstay in the Minor League Baseball landscape for almost a quarter century. On this episode we delve into the brand, their relationship with their parent club in San Francisco, and some of their alternate brands.

Guests include:

Jake Ward, Justin Wiltron, Greg Coletti, Sacramento River Cats
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Winston–Salem Dash

Tue, 26 Mar 2024 02:27:00 -0700

The Winston-Salem Dash are named for the piece of punctuation between the names of the two towns that joined to form one—but is it the right piece of punctuation? On this episode we dive deep into the Dash's punctuation-based name and a few of their alternates, and Grammar Girl herself is back on the podcast! Guests include:

Amanda Weaver, Senior Manager, Marketing and Communications, milb.com/winston-salem
Travis Knisely, Graphic Designer, milb.com/winston-salem
Mignon Fogarty, Grammar Girl, www.quickanddirtytips.com/grammar-girl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Cedar Rapids Kernels

Tue, 19 Mar 2024 02:27:00 -0700

The High-A Cedar Rapids Kernels fully embrace the corniness of their home state. Their logo has been around for more than a decade and a half, but it often goes underappreciated. Guests this week include:

Scott Wilson, General Manager, Cedar Rapids Kernels
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Heather Hucka, Cerro Gordo County Conservation, Lime Creek Nature Center

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Fort Collins Foxes

Tue, 12 Mar 2024 02:31:00 -0700

The collegiate summer level Fort Collins Foxes have new owners and a new brand for the first time since their inception in 2006. Guests include:

guests:

Preston Munsch & Rochelle Reynolds, Fort Collins Foxes, fortcollinsfoxes.com
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Danville Dairy Daddies

Tue, 05 Mar 2024 02:41:00 -0700

The Danville Dairy Daddies took the social media world by storm with the unveiling of their hunky bull of a logo. This episode features perspective from the team and the designer recorded before that unveiling took place. Guests

include:

Austin Scher, General Manager, Danville Dairy Daddies
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Amber Graves, Lime Creek Nature Center

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Lancaster Stormers

Tue, 27 Feb 2024 02:29:00 -0700

For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently launched a new brand with the nickname Stormers. This episode features interviews with the team and the designer conducted just hours before the unveiling, as well as Lancaster native and Baseballpalooza regular Dave Hirte. Plus, Dan Simon is back with a Studio Simon Stumper!

Lauren Zuckerman, Director of Marketing, lancasterstormers.com
Skye Dillon, www.skyedesignstudios.com
Dave Hirte, Baseballpalooza regular and Lancaster native
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lexington Legends

Tue, 20 Feb 2024 02:37:00 -0700

The Lexington Legends are back! On this episode, most of which was recorded before the world saw the team's new brand, the Legends owner and designer talk about bringing back a beloved nickname with a new suite of logos. Guests include:

Alicia Amling, Temerity Baseball, Lexington Legends
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Brendan Kane, Educator, Kentucky

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Columbia River Rooster Tails & Vineros de Tri-City

Tue, 13 Feb 2024 02:25:00 -0700

The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another at first, but dig deeper with Erik the Peanut Guy and you'll see how they relate. For the first time, this episode focuses entirely on alternate identities: the Columbia River Rooster Tails and Viñeros de Tri-City. Guests include:

Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens
Jason Klein, Brandiose, brandiose.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Hagerstown Flying Boxcars

Tue, 06 Feb 2024 02:26:00 -0700

The Hagerstown Flying Boxcars of the Atlantic League of Professional Baseball are named for a military aircraft closely tied to their hometown. On this episode:

Chuck Domino, Consultant, flyingboxcars.com
Skye Dillon, www.skyedesignstudios.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Biloxi Shuckers

Tue, 30 Jan 2024 02:24:00 -0700

The Double-A Biloxi Shuckers pay tribute to the seafood industry in the Gulf Coast with their anthropomorphic oyster brand. Guests this week include:

Guests include:

Javik Blake, Shuckers Broadcaster, Twitter @javblake8
Jason Klein, Brandiose, brandiose.com
Dee, Manager, Blind Tiger Restaurant, Website
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lake Elsinore Storm

Tue, 23 Jan 2024 02:23:00 -0700

The Single-A Lake Elsinore Storm play in a place not known for stormy weather. The team's on-field emcee Kaz Egan joins to talk about the significance of the name, Kim Cousins of the Lake Elsinore Valley Chamber of Commerce discusses the team's connection to the city's slogan "Dream Extreme," and Dan Simon is back with a Studio Simon Stumper.

Guests include:

Kaz Egan, DIrector of Promotions & Fan Engagement, Insta @kaz.egan
Kim Cousins, Lake Elsinore Valley Chamber of Commerce, lakeelsinorechamber.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Rome Emperors

Tue, 16 Jan 2024 02:36:00 -0700

The Rome Emperors ditched their parent-based identity in favor of a penguin-based brand, which was met with a nearly universal positive response when it was unveiled this offseason. GM David Lane, designer Dan Simon, and wildlife correspondent Ranger Amy Burnett discuss the meaning behind the brand.

David Lane, General Manager, Rome Emperors
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy

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Hanshin Tigers

Tue, 09 Jan 2024 02:28:00 -0700

The Hanshin Tigers, who recently won their second-ever championship in Japan's Nippon Professional Baseball League, are named for the fiercest of big cats. This episode explores the Tigers brand, the Curse of the Colonel, and baseball in Japan at large with guests:

Masanori Shintani, lifelong Tigers fan (live from Laos!)
Shane Barclay, owner, JapanBall
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Northwest Arkansas Naturals

Tue, 02 Jan 2024 02:34:00 -0700

The Northwest Arkansas Naturals, Double-A affiliate of the Kansas City Royals, have an identity based on their home in "The Natural State." This episode explores that name, their chicken-based alternate identity, and their freshly released updated suite of logos.

Guests include:

Justin Cole, General Manager, Northwest Arkansas Naturals
Michael Thurman & Brad Bishop, Torch Creative
Jay Schneider, Arkansas State Parks
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Year-End Fireside Chat with Dan Simon

Tue, 26 Dec 2023 02:36:00 -0700

Minor League Baseball logo design superstar Dan Simon stops by to celebrate a successful 2023 and look forward to more in 2024. We chat about foul balls, graphic design peccadillos, dark beer, and more in this end-of-year special.

On this episode:

Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Do you need more than Dan Simon?

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Todd Radom on the O’s Upside-Down Apostrophe (and More!)

Tue, 19 Dec 2023 02:24:00 -0700

Designer Todd Radom is true to his word, and is back in episode 107 to talk about the enduring mystery of the Baltimore Orioles' use of an upside-down apostrophe in their O's logo—and more! We talk about Todd's collection of reimagined retro World Series logos, the Las Vegas A's, and apostrophes in general.

And designer Dan Simon is back, not only with his weekly Studio Simon Stumper, but with his own thoughts on apostrophes and human fallability.

Guests include:

Todd Radom, toddradom.com / Twitter @ToddRadom
Dan Simon, Studio Simon, studiosimon.net, Insta @studio_simon

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New Hampshire Fisher Cats (and Primaries!)

Tue, 12 Dec 2023 02:32:00 -0700

The Double-A New Hampshire Fisher Cats have been around for 20 years, but they almost had a very different identity that was announced and then retracted. We delve into that story this week. Guests include:

Michael Neis, General Manager, New Hampshire Fisher Cats
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Madison Mallards

Tue, 05 Dec 2023 02:29:00 -0700

The collegiate summer level Madison Mallards have a unique brand built around a common bird. The team's suite of alternate identities builds on a fun primary identity that features a duck calling his shot Babe Ruth style. Guests include:

Kyle Chisholm, Marketing Director, Madison Mallards
Brent Bartels, Creative Services Manager
Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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MiLB Promos

Tue, 28 Nov 2023 02:27:00 -0700

The social media account MiLB Promos has been sharing news about Minor League Baseball giveaways, promotional nights, alternate identities and more for more than a decade. On this episode, Jake from MiLB Promos talks about the art of promoting promotions and the joy he gets from running the account. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include:

Jake, Twitter @MiLBPromos
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Chattanooga Lookouts

Tue, 21 Nov 2023 02:27:00 -0700

The Double-A Chattanooga Lookouts have a name that dates back to the late 1800s with a simple but iconic brand that has been around for three decades. This episode explores the origins of the team name and the mountain it's named for. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include:

Rich Mozingo, President, Chattanooga Lookouts
Will Wilson, Park Ranger, Chickamauga And Chattanooga National Military Park
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Lansing Lugnuts

Tue, 14 Nov 2023 02:18:00 -0700

The High-A Lansing Lugnuts are one of MiLB's early adopters of the wacky logo and nickname. Their bolt (not a nut!) logo pays tribute to the local automotive industry. Guests include:

Jesse Goldberg-Strassler, Twitter @jgoldstrass
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Jersey Shore BlueClaws

Tue, 07 Nov 2023 02:33:00 -0700

The High-A Jersey Shore BlueClaws play in an iconic location, and their brand fully embraces it. This episode delves into the intersection of baseball and the boardwalk. Guests include:

Greg Giombarrese, Director of Communications, Twitter @ggiombarrese
Jamie Bertram, VP of Promotions and Entertainment, LinkedIn
Jason Klein, Brandiose, brandiose.com
Paul's Teenage Children Olivia and Maya
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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The 100th Episode! Featuring Chris Creamer, SportsLogos dot net

Tue, 31 Oct 2023 02:26:00 -0700

It's a party in the Sundae Helmet Hall of Fame as we celebrate 100 episodes of the Baseball By Design podcast! Mr. Round Number Chris Creamer, founder of SportsLogos.net, joins to discuss the latest in sports branding, just as he did for episodes 1 and 50. And you won't want to miss a parade of calls from amazing surprise celebrity guests!

And of course, friend of the podcast Dan Simon is back to chat and bring another set of Studio Simon Stumpers.

Follow Chris on Twitter at @sportslogosnet and Instagram at @sportslogosnet.

Chris Creamer, Owner/Founder, sportslogos.net, Twitter @sportslogosnet, Insta @sportslogosnet
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Tri-City Chili Peppers

Tue, 24 Oct 2023 02:38:00 -0700

The Tri-City Chili Peppers play just south of Richmond, Virginia—not a place known for its spicy cuisine. This episode gets to the story behind the brand, featuring:

Chris Martin, Owner/Founder, chilipeppersbaseball.com
Skye Dillon, www.skyedesignstudios.com
Danise Coon, Chili Pepper Research Institute, cpi.nmsu.edu
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Modesto Nuts

Tue, 17 Oct 2023 02:25:00 -0700

The Modesto Nuts are one of the longtime teams of Single-A Minor League Baseball, with a classic brand that derives from the agriculture of California's Central Valley. On this episode:

Veronica Hernandez, General Manager, milb.com/modesto
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon
Tim Quitadamo, Twitter @tquity

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Clearwater Threshers

Tue, 10 Oct 2023 02:34:00 -0700

The Single-A Clearwater Threshers feature a unique species of shark in a brand that is decidedly minor league while paying homage to the team's parent club, the Philadelphia Phillies. In addition to a live check-in from Clearwater, this episode includes guests:

Jason Adams, General Manager, Twitter @ThresherGMJason
Jason Klein, Brandiose, brandiose.com
Karrie Burnett, shark enthusiast
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Aberdeen IronBirds

Tue, 03 Oct 2023 02:28:00 -0700

The High-A Aberdeen IronBirds have an identity that pays tribute to their parent club the Baltimore Orioles, the nearby Aberdeen Proving Grounds, and baseball's legendary Ripken family. On this episode:

Jack Graham, General Manager and former player, Twitter @jackaarongraham
KJ Jimenez, IronBirds designer
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Portland Mavericks

Tue, 26 Sep 2023 02:19:00 -0700

The 2014 documentary Battered Bastards of Baseball featured the story of the Portland Mavericks, an iconic independent team that played against affiliated teams in the Northwest League from 1973 to 1977. This episode features Rob Nelson, who pitched for the team and later created Big League Chew bubble gum. In this episode:

Rob Nelson, Big League Chew, www.bigleaguechew.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Buffalo Bisons

Tue, 19 Sep 2023 02:20:00 -0700

The Buffalo Bisons' nickname dates back to the late 1800s and has endured—along with its unique pronunciation and pluralization—since then. Guests on this episode include:

Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR
Ranger Amy, Twitter @RangerAmy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Staten Island FerryHawks

Tue, 12 Sep 2023 02:33:00 -0700

The independent Staten Island FerryHawks brought baseball back to the New York City borough after the untimely demise of the Staten Island Yankees with a brand that personifies baseball fans in the area. Guests this week include:

Eric Schuffler, GM, Staten Island FerryHawks, Twitter @eric_shuffler
Skye Dillon, www.skyedesignstudios.com
George Falkowski, "Meet Me at the Bat," Twitter @GeorgeFalkowski
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Baseballpalooza Ride-Along

Tue, 05 Sep 2023 02:28:00 -0700

Join the guys as we take you through the magic of a Baseballpalooza road trip! This year, the gang visited the Vancouver Canadians, Tri-City Dust Devils, Hillsboro Hops, and Tacoma Rainiers, and each of the guys chimes in over the course of four days.

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Birmingham Barons

Tue, 29 Aug 2023 02:26:00 -0700

The Birmingham Barons have one of the oldest nicknames in minor league baseball. Since 1901, various teams that have played in Birmingham have gone by the name, or some variation, including the historic Coal Barons and Black Barons. On this episode:

Jonathan Nelson, Birmingham Barons, www.milb.com/birmingham, Twitter @JonathanN_Bham
Marc Cheatham, Black Baseball Mixtape, blackbaseballmixtape.com, Insta @blackbaseballmixtape
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Florence Y’alls

Tue, 22 Aug 2023 02:33:00 -0700

The Florence Y'alls, a team in the independent professional Frontier League, are named for a mall, a water tower, and a grammatical staple of Southern culture. Guests include:

Max Johnson, Florence Y'alls, florenceyalls.com
Jay Becker, BLDG Design, www.bldgbrands.com
Mignon Fogarty, Grammar Girl, www.quickanddirtytips.com/grammar-girl
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Columbus Clippers

Tue, 15 Aug 2023 02:33:00 -0700

The Columbus Clippers are named for a seafaring vessel that has certain alliterative qualities with the team's hometown, and have a brand that is classic and longlasting. Guests include:

Matt Leininger, Voice of Huntington Park, Twitter @_bigmatt
Joe Santry, Team Historian
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Dayton Dragons

Tue, 08 Aug 2023 02:36:00 -0700

The Dayton Dragons have been a stalwart of minor league baseball branding, with a flying lizard who has served as their logo for a quarter century. Guests include:

Eric Deutsch, Executive Vice President, Dayton Dragons, www.milb.com/dayton
Terry Smith, Terry Smith Creations, terrysmithcreations.com
Ranger Amy, Twitter @RangerAmy
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Springfield Lucky HorseShoes

Tue, 01 Aug 2023 02:32:00 -0700

The collegiate summer level Springfield Lucky HorseShoes have a brand that is layered like a huge, open-faced sandwich, with no fewer than five distinct brands rolled into one. Guests this week include:

Jamie Toole, Shoes team owner: shoesbaseball.com
Ryan Foose, Fooser Sports Design: foosersports.com
Summer Ball Summit: summerballsummit.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Frisco RoughRiders

Tue, 25 Jul 2023 02:31:00 -0700

The Double-A Frisco RoughRiders base their identity on the 26th president of the United States, Teddy Roosevelt, who famously led the 1st United States Volunteer Cavalry, which was commonly referred to as the Rough Riders, famous for their charge up San Juan Hill in support of Cuban independence from Spain.

Guests this episode include:

Scott Burchett, RoughRiders GM: www.milb.com/frisco
Jason Klein, Brandiose: www.brandiose.com
Teddy Roosevelt, as portrayed by Joe Wiegand: teddyrooseveltshow.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Minot Hot Tots

Tue, 18 Jul 2023 02:49:00 -0700

The Minot Hot Tots play in the collegiate summer level Northwoods League, and are named for a potato-based regional delicacy. Guests include:

John Bollinger, team owner: northwoodsleague.com/minot-hot-tots
John Worthen, Worthen Design: www.worthendesign.com
Elizabeth Meyers, I d'Eclair Pastry: www.ideclairpastry.com
Jessie Elsbernd, Morning Fresh Dairy: www.morningfreshdairy.com
Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon

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Bismarck Larks

Tue, 11 Jul 2023 02:32:00 -0700

The Bismarck Larks of the collegiate summer level Northwoods League pay homage to a mild-mannered bird that makes its home in the area. But when they're feeling a bit frisky, they play as the Missouri River Motor Boaters. Team owner John Bollinger, designer John Worthen, and wildlife consultant Ranger Amy Burnett join, and Dan Simon is back with a Studio Simon Stumper!

Bismarck Larks
website / Twitter @bismarcklarks

John Worthen, Worthen Design
website

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

Northern Colorado Owlz with a Z

Tue, 04 Jul 2023 02:23:00 -0700

The Pioneer League's Owlz with a Z brought their name with them when they moved from Orem, Utah, to their new home in Northern Colorado, just down the road from your host. Guests this week include the Owlz with a Z's Communications Manager Blake Baker and designer Nate Martinez; designer Dan Simon, who created the original branding for the Orem Owlz with a Z back in 2005; and Baseball By Design Wildlife Correspondent Ranger Amy Burnett, live from a cemetery in Fort Collins, Colorado.

NoCo Owlz with a Z
website / Twitter @OwlzNoCo

Nathan Martinez
Twitter @n8martinez89

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

Arkansas Travelers

Tue, 27 Jun 2023 02:25:00 -0700

The Double-A Arkansas Travelers have a storied history and a brand based on a historic fable that tells the tale of a minstrel's never-ending tune. Guests this episode include broadcaster and baseball operations director Steven Davis, Brandiose's Jason Klein, and Arkansan Hollie Sanders live from opening day.

Arkansas Travelers
website / Twitter @artravs

Steven Davis
Twitter @StevenDavispxp

Brandiose
Website / Twitter @Brandiose

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Walla Walla Sweets

Tue, 20 Jun 2023 02:46:00 -0700

The Walla Walla Sweets of the collegiate summer level West Coast League are named for the produce their part of the continent is known for—the sweet onions of Walla Walla, Washington. Guests on this episode include the team's first GM, Zachary Fraser, designer Dan Simon, and Nathan Castoldi of Walla Walla's own Castoldi Family Farms. Plus, Dan Simon is back with a Studio Simon Stumper!

Walla Walla Sweets
linktr.ee/SweetsBaseball / twitter @WWSweets

Zachary Fraser
gobulldogs.com

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Castoldi Family Farms
www.castoldifamilyfarm.com

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Omaha Storm Chasers

Tue, 13 Jun 2023 02:35:00 -0700

The Omaha Storm Chasers are named for a uniquely midwestern art of seeking out the heart of the storm. On this episode, your host Paul is joined on the road by Ed Rivera of the Dad Hat Chronicles podcast, at Kauffman Stadium in Kansas City by Eric Proffitt of the Earned Fun Average podcast, and in studio by Storm Chasers president Martie Cordaro and broadcaster Nicholas Badders. Plus, Dan Simon is back with a Studio Simon Stumper!

Ed Rivera, The Dad Hat Chronicles
Twitter @thedadhat216

Martie J. Cordaro
Twitter @OmahaPrez

Nicholas Badders
Twitter @BadderUpSports

Eric Proffitt, Earned Fun Average
Twitter @EPro04

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Florence Flamingos

Tue, 06 Jun 2023 02:28:00 -0700

The collegiate summer level Florence Flamingos derive their name from alliteration—but the they've made the most of the nickname with an eye-popping brand. Guests include team president Brandon Raphael, designer Tony Canepa, and wildlife correspondent Ranger Amy Burnett, and Dan Simon is back with a Studio Simon Stumper.

Florence Flamingos
Website / Twitter @FloFlamingos

Tony Canepa
Website / Instagram @thetonycanepa

Ranger Amy Burnett
Twitter @RangerAmy

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Las Vegas Aviators

Tue, 30 May 2023 02:32:00 -0700

The Las Vegas Aviators moved into a beautiful new ballpark in 2019, and got a new brand to go with their new ownership, the Howard Hughes Corporation. Guests this week include Aviators director of media relations Jim Gemma, Let's Get Two host James Christopher, and F-16 pilot Vic DiTommaso, plus Dan Simon is back with a Studio Simon Stumper!

Las Vegas Aviators
Website / Twitter @AviatorsLV

James Christopher, Let's Get Two
YouTube / Twitter @LetsGet2TheShow

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Brandiose: Live from San Diego!

Tue, 23 May 2023 02:28:00 -0700

The guys from Brandiose welcome your host Paul to their studios in San Diego. This episode features Brandiose partners Jason Klein, a regular guest on this podcast, and for the first time, Casey White! The guys talk embroidery, LEGO gorillas, celery, and so much more.

And Dan Simon is back with another Studio Simon Stumper!

Brandiose
Website / Twitter @Brandiose

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Jackson Rockabillys

Tue, 16 May 2023 02:33:00 -0700

The collegiate summer level Jackson Rockabillys are named for a unique music style associated with their hometown, located halfway between Memphis and Nashville. This episode features president and CEO Dennis Bastien, designer Ryan Foose, wildlife consultant Ranger Amy Burnett, and a Studio Simon Stumper from Dan Simon.

Jackson Rockabillys
Website / Twitter @RockabillysJTN

Fooser Sports Design
Website / Twitter @foosersports

Ranger Amy Burnett
Twitter @RangerAmy

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Great Falls Voyagers

Tue, 09 May 2023 02:19:00 -0700

The Pioneer League's Great Falls Voyagers draw their name from a famous UFO sighting—the so-called Mariana Incident. GM Jim Burks tells the story of the nickname, Dan Simon shares how the close the team was to being called the Skeeters years before that Sugar Land team, and live from 1950, Great Falls Electrics manager Nick Mariana describes how he captured the UFOs on 16mm film.

Great Falls Voyagers
Website / Twitter @gfvoyagers

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Great Falls History Museum
Mariana UFO Incident article

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Macon Bacon

Tue, 02 May 2023 02:33:00 -0700

The town of Macon, Georgia, does not have a particular connection to pork products, so the collegiate summer level Macon Bacon's brand is based entirely on a rhyme. This episode features Bacon president Brandon Raphael and designer Tony Canepa, as well as a hockey-themed Studio Simon Stumper from Dan Simon.

Macon Bacon
Website / Twitter @GoMaconBacon

Tony Canepa
Website / Instagram @thetonycanepa

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Fond du Lac Dock Spiders

Tue, 25 Apr 2023 02:31:00 -0700

The Fond du Lac Dock Spiders are a collegiate summer level team named for venomous spiders that catch live fish and eat them as they die. So that's fun! Guests include GM Jim Misudek, Brandiose's Jason Klein, and Wildlife Consultant Ranger Amy Burnett. Plus, Dan Simon is back with another Studio Simon Stumper!

Fond du Lac Dock Spiders
Website / Twitter @DockSpiders

Brandiose
Website / Twitter @Brandiose

Ranger Amy Burnett
Twitter @RangerAmy

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Lake County Captains

Tue, 18 Apr 2023 02:31:00 -0700

The Lake County Captains play on the shores of Lake Erie, just east of their parent club in Cleveland. New team owner Alan Miller (of Portland Pickles fame), designer Dan Simon of Studio Simon, and one-time Captains general manager Brad Seymour join the podcast to talk about what the team name means to the local community.

Dan comes back at the end of the episode for a lighthouse-themed Studio Simon Stumper.

Lake County Captains
Website / Twitter @LCCaptains

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Vancouver Canadians

Tue, 11 Apr 2023 02:33:00 -0700

The High-A Vancouver Canadians are the only affiliated Minor League Baseball team in Canada. While most Minor League teams adopt hyper-local brands, the Canadians fully embraced a national identity. Guests include general manager Allan Bailey, designer Jason Klein of Brandiose, and sports branding expert (and Canadian) Chris Creamer of SportsLogos.net. And of course Dan Simon is back with a Studio Simon Stumper trivia question!

Vancouver Canadians
Website / Twitter @vancanadians

Brandiose
Website / Twitter @Brandiose

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Tacoma Rainiers

Tue, 04 Apr 2023 02:26:00 -0700

The Triple-A Tacoma Rainiers draw their identity from the predominant geological feature in the Pacific Northwest, Mount Rainier—and indirectly from the branding for a mediocre beer. This episode features team president Aaron Artman, Mount Rainier National Park Ranger Darby Robinson, and lifelong Mariners fan Chris Trebon. And of course, Dan Simon is back with a Studio Simon Stumper.

Tacoma Rainiers
Website / Twitter @RainiersLand

Mount Rainier National Park
Website

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Mudville Nine

Tue, 28 Mar 2023 02:34:00 -0700

For two seasons in 2000 and 2001, the Low-A Stockton Ports rebranded as the Mudville Nine, staking their town's claim to being the "Mudville" featured in the 1888 poem "Casey at the Bat." This episode features San Diego Padres Vice President Tom Seidler, who was instrumental in the team, and designer Dan Simon, who created the logo (and who is back with another Studio Simon Stumper).

Also, stay tuned for a special reading Casey at the Bat by Anna Ditommaso, Ed Rivera, Pat Larson, Amy Burnett, Eric Proffitt, and Johnny Bowlin.

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Kansas City Monarchs, with Bob Kendrick, Negro Leagues Baseball Museum President

Tue, 21 Mar 2023 02:25:00 -0700

The Kansas City Monarchs were the premier franchise of Negro Leagues baseball from the 1920s through the 1960s. Through a partnership with the Negro Leagues Baseball Museum, a team in the American Association of Independent Professional Baseball has reprised the logo and nickname of that historic franchise. NLBM President Bob Kendrick joins the podcast to talk about the unique partnership.

Plus Dan Simon returns with another Studio Simon Stumper!

Negro Leagues Baseball Museum
Website / Twitter @NLBMuseumKC

NLBM President Bob Kendrick
Twitter @nlbmprez

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Inland Empire 66ers

Tue, 14 Mar 2023 02:33:00 -0700

The Inland Empire 66ers in San Bernardino, California, are one of 18 professional or collegiate summer level baseball teams that play on Route 66, but they're the only one whose brand has anything to do with the iconic highway. This episode features GM Joe Hudson, Brandiose's Jason Klein, Baseballpalooza founder Jeremy Soule, a cameo from Baseball Mapper's Patrick Noote, and Dan Simon of Studio Simon with another Studio Simon Stumper.

Inland Empire 66ers
Website / Twitter

Brandiose
Website / Twitter

Jeremy Soule
Twitter

Patrick Noote
BaseballMapper.com | Twitter

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

World Baseball Classic

Tue, 07 Mar 2023 02:24:00 -0700

The 2023 World Baseball Classic starts this week! This global tournament of America's pastime debuted in 2006 with a brand created by designer Todd Radom, who joins the podcast to talk about how that brand. Ed Rivera of The Dad Hat Chronicles also stops by to discuss his favorite WBC team logos, including his native Puerto Rico, and Dan Simon is here with another Studio Simon Stumper.

Todd Radom
Website / Twitter @ToddRadom

Dad Hat Chronicles
Twitter @thedadhat216

Dan Simon, Studio Simon
Website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Louisville Bats

Tue, 28 Feb 2023 02:18:00 -0700

The Triple-A Louisville Bats play just a mile down Main Street from the Louisville Slugger Museum and Factory—but the team's brand is based on the flying mammal rather than the famous wooden instrument of the game. This episode features longtime Bats general manager Greg Galiette and Nick Fuchs of the Louisville Slugger Museum and Factory, as well as Baseball By Design Wildlife Consultant Ranger Burnett and another round of Studio Simon Stumpers with designer Dan Simon.

Louisville Bats
website / Twitter @LouisvilleBats

Louisville Slugger Museum and Factory
website / Twitter @sluggernation

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

Copa de la Diversión

Tue, 21 Feb 2023 02:22:00 -0700

The Copa de la Diversión program features Spanish-language brands for Minor League Baseball teams intended to expand MiLB's outreach to Latinx. The program has been wildly popular, and guest Ryan Foose of Fooser Sports Design has worked with teams to create more than 30 of those brands.

Also joining the podcast are Ed Rivera of the Dad Hat Chronicles to talk about his Puerto Rican heritage and logo fandom, and Dan Simon with another Studio Simon Stumper.

Fooser Sports Design
Website / Twitter @foosersports

Dad Hat Chronicles
Twitter @thedadhat216

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Charlotte Knights

Tue, 14 Feb 2023 02:19:00 -0700

The Charlotte Knights are a high-level Minor League team in a Major League city, and their brand and ballpark reflect that. Guests include general manager Rob Egan and designer David C. Ruckman, plus Dan Simon returns with another Studio Simon Stumpers trivia question.

Charlotte Knights
website / Twitter @KnightsBaseball

David C. Ruckman Creative
website / Twitter @RuckmanCreative

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @CurvedBrim

Chicago Dogs

Tue, 07 Feb 2023 02:41:00 -0700

The Chicago Dogs are the third team in the Second City—an independent minor league team that plays in a Major League market. In this episode, the team's Director of Sales Evan Gersonde talks all things Chicago Dogs, designers Dan Price and Kevin Gilsdorf delve into the primary Chicago Dogs brand and the alternate Chicago Wieners brand respectively, Dogs Super Fan Mike Trippi talks about the fan experience, and Dan Simon returns with another round of Studio Simon's Stumpers trivia.

Chicago Dogs
Website / Twitter @TheChicagoDogs

Dan Price, Adrenalin Sports Marketing
Website / Twitter @figadvertising

Kevin Gilsdorf, Kindle Point
Website / Instagram @kevin.gilsdorf

Mike Trippi
Twitter @chidogfool

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @CurvedBrim

Spearfish Sasquatch

Tue, 31 Jan 2023 02:31:00 -0700

The collegiate summer level Spearfish Sasquatch base their identity on perhaps most well-known characters from the world of cryptozoology. The team's owner and general manager Eric Schmidt talks about the brand, and Jeremiah Byron of the Big Foot Society podcast joins to discuss cryptids in general and Big Foot in particular. And new to Baseball By Design, we debut "Studio Simon Stumpers," a segment in which designer Dan Simon asks a trivia question pertinent to the topic of the week.

Spearfish Sasquatch
website / Twitter @sprfshsasquatch

Big Foot Society Podcast
website / Twitter @bigfoot_society

Dan Simon, Studio Simon
website / Instagram @studio_simon

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @CurvedBrim

Montgomery Biscuits

Tue, 24 Jan 2023 02:29:00 -0700

Since 2004, the Montgomery Biscuits have spread buttery goodness throughout the Southern League. This episode features general manager Mike Murphy, who talks about the Biscuits brand and some of their innovative alternates, as well as pastry chef Elizabeth Meyers of I d'Eclair Pastry live from her commercial kitchen.

Montgomery Biscuits
Website / Twitter @BiscuitBaseball

I d'Eclair Pastry
Website

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Jacksonville Jumbo Shrimp

Tue, 17 Jan 2023 02:31:00 -0700

The Jacksonville Jumbo Shrimp have one of the signature wacky logos in the era of wacky logos. In this episode, GM Harold Craw talks about the initial fan reaction to the brand, Jason Klein of Brandiose talks about the creation of the logo, and Kathleen Clark of ReefTeach talks about what makes a shrimp a badass baseball mascot. Also, keep an ear out for mention of humuhumunukunuku a pu'a'a.

Jacksonville Jumbo Shrimp
Website / Twitter @jaxshrimp

Brandiose
Website / Twitter

Kohala Center: Kahalu'u Bay
Website / Instagram / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Todd Radom on Interlocking Letter Logos

Tue, 10 Jan 2023 02:33:00 -0700

Todd Radom is a man of his word! Back in 2021 on episode 2 of Baseball By Design, noted designer Todd Radom promised to come back on the podcast for episode 58 and nerd out about typography. That promise manifests this week in a conversation about interlocking letters—the sports logo take on the typographic convention of ligatures.

Todd Radom
Website / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Dan Simon Podcast Takeover, Part 2

Tue, 03 Jan 2023 00:07:00 -0700

The great designer Dan Simon has taken over the podcast! It's part two of Dan's interview with deposed Baseball By Design host Paul Caputo, and this week Dan adds surprise guest Wildlife Consultant Ranger Amy Burnett to the mix!

Dan Simon, Studio Simon
Website / Instagram

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Podcast Takeover! Dan Simon is the Host Now

Tue, 27 Dec 2022 02:30:00 -0700

Noted designer Dan Simon can add podcast host to his impressive resume now. He takes over Baseball By Design and interviews deposed host Paul Caputo, covering a range of topics.

Dan Simon, Studio Simon
Website / Instagram

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Salt Lake Bees

Tue, 20 Dec 2022 02:36:00 -0700

The Triple-A Salt Lake Bees have an adorable logo and a classic, simple nickname that pay homage to their Utah's nickname the beehive state, which is a reflection of the predominant faith in the area. This episode features voice of the Bees for all 28 years of the team's existence, Steve Klauke, Baseball By Design Wildlife Consultant Ranger Amy Burnett, and minor league fan and member of the Church of Latter Day Saints Zach Beeson.

Salt Lake Bees
website / Twitter @SaltLakeBees

Steve Klauke
Twitter @slbeesradio

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Zach Beeson
Twitter @zachbeeson22

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

FredNats

Tue, 13 Dec 2022 02:30:00 -0700

The Fredericksburg Nationals—FredNats to friends—highlight the history of George Washington and his mother Mary with their brand. Team owner Seth Silber, designer Dan Simon, and historian Phillip Greenwalt talk about the team and the history it celebrates.

Fredericksburg Nationals
Website / Twitter

Dan Simon, Studio Simon
website / Instagram

Phillip Greenwalt
Twitter @ParkRanger86

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Binghamton Rumble Ponies

Tue, 06 Dec 2022 02:30:00 -0700

The Binghamton Rumble Ponies are one of the signature new brands of the wacky era of minor league baseball logos. They play in the carousel capital of the world, the source of their equine name. This episode features John Hughes, who was integral in the naming of the team, Jason Klein of Brandiose, and Visit Binghamton's Judi Hess.

Binghamton Rumble Ponies
Website / Twitter

Brandiose
Website / Twitter

Visit Binghamton
Website

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Greensboro Grasshoppers

Tue, 29 Nov 2022 02:30:00 -0700

The Greensboro Grasshoppers logo is an insect and their nickname derives from a weapon used in the Revolutionary War. This episode features longtime team president and general manager Donald Moore, historian Phillip Greenwalt, and Baseball By Design Wildlife Consultant Ranger Amy Burnett

Greensboro Grasshoppers
Website / Twitter @GSOHoppers

Phillip Greenwalt
Twitter @ParkRanger86

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

Erie SeaWolves

Tue, 22 Nov 2022 02:31:00 -0700

The Double-A Erie SeaWolves pay tribute to the extensive maritime history in Erie, Pennsylvania, on the shores of Lake Erie. This episode features general manager Greg Coleman, the great designer Dan Simon of Studio Simon, and Chuck Johnson of the Erie Maritime Museum.

Erie SeaWolves
website / Twitter / Greg Coleman Twitter

Dan Simon, Studio Simon
website / Instagram

Erie Maritime Museum
website / Facebook / Instagram / YouTube / Chuck Johnson Facebook

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

50 Episodes! Chris Creamer of SportsLogos.net

Tue, 15 Nov 2022 02:33:00 -0700

Who loves round numbers more than baseball fans? Nobody! Baseball By Design commemorates episode number 50 with a visit from the show's first-ever guest, Chris Creamer, founder of the website SportsLogos.net. Chris discusses the home runs as well as the swings and misses of the baseball branding world. There's also discussion of cauliflower-based poutine that you can get at Toronto Blue Jays games.

Follow Chris on Twitter at @sportslogosnet and Instagram at @sportslogosnet.

Baseball By Design: Twitter | Instagram | Website

Grand Junction Jackalopes

Tue, 08 Nov 2022 02:30:00 -0700

It's baseball branding breaking news! At long last, the Grand Junction Rockies have ditched their former parent club's name, and adopted a new, unique one—the team is now the Grand Junction Jackalopes. On this episode, Nathan Martinez, graphic design manager for the Future Legends Complex, which owns the team, talks about his process in creating the logo. And Baseball By Design Wildlife Consultant and Resident Cryptozoologist Ranger Amy Burnett returns the discuss the origins of the mashed up mammal.

Grand Junction Jackalopes
Website / Twitter @GJJackalopes

Nathan Martinez
Twitter @n8martinez89

Wildlife Consultant Ranger Amy Burnett
Twitter @RangerAmy

Baseball By Design
Twitter @Count2Baseball / Instagram @baseballbydesign / Website

Curved Brim Media Network
Website / Twitter @Curved Brim

Fort Wayne TinCaps

Tue, 01 Nov 2022 02:26:00 -0700

The High-A Fort Wayne TinCaps are named for John Chapman, who you might know as Johnny Appleseed. Team president Michael Limmer tells the story of the nickname, Sky Design's Tiffany Chen talks about the creation of the logo, Logan Wiening of the Old Fort Baseball Company talks about his childhood affinity for the Fort Wayne Wizards, and historian Bob Dispenza of Allen County Parks fills in the details of John Chapman's story.

Fort Wayne TinCaps
Website / Twitter

Sky Design Graphics
Website / Instagram

Old Fort Baseball Co.
Website / Twitter

Allen County Parks
Website

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Columbia Fireflies

Tue, 25 Oct 2022 02:45:00 -0700

The Columbia Fireflies, Single-A affiliate of the Kansas City Royals, are named for a natural phenomenon that takes place in Congaree National Park in South Carolina. Team broadcaster John Kocsis, Jr., talks about the origin of the nickname, Tiffany Chen and Rick Daniel of the design firm Sky Design join the podcast for the first time, and Baseball By Design Wildlife Correspondent Ranger Amy Burnett returns to talk about synchronous fireflies.

Columbia Fireflies
Website / Twitter

Sky Design Graphics
Website / Instagram

Wildlife Consultant Ranger Amy Burnett
Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Skye Dillon, Skye Design Studios: Ferry Hawks, Zoo Keepers, Chili Peppers, Banana Slugs, and More

Tue, 18 Oct 2022 02:30:00 -0700

Skye Dillon of Skye Design Studios has been working in the field of sports branding for more than two decades. We talk about his process and work on brands like the Staten Island Ferry Hawks, Ashboro ZooKeepers, Tri-Cities Chili Peppers, New Britain Bees, and (outside the world of minor league baseball) the UC Santa Cruz Banana Slugs.

Skye Design Studios
Website / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Brooklyn Cyclones

Tue, 11 Oct 2022 02:43:00 -0700

The High A Brooklyn Cyclones play against the iconic backdrop of Coney Island. Visitors to the area can catch a game after a visit to America's most famous boardwalk, where they can grab a hot dog and ride the tooth-rattling roller coaster, which has been around for almost a century.

On the episode, noted designer Todd Radom talks about one of his favorite creations, Cyclones broadcaster Keith Raad stops by to discuss the team's role in contemporary Brooklyn, and Coaster101 contributor Andrew Stilwell expounds on the parallels between roller coaster enthusiasts and minor league baseball fans.

Todd Radom
Website / Twitter

Brooklyn Cyclones
Website / Twitter / Keith Raad Twitter

Coaster 101
Website / Twitter / Andrew Stilwell Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Everett AquaSox

Tue, 04 Oct 2022 02:34:00 -0700

The High-A Everett AquaSox have had a brand based on a groovy frog since 1995, but the team's branding goes a lot deeper than that. Playing less than 30 miles from their parent club in Seattle, the AquaSox's identity delves deep into winks and nods to the Mariners. The team's owner at the time of the AquaSox debut, Bob Bavasi, talks about the creation of the brand; General Manager Danny Tetzlaff talks about the team's ties to the Mariners; and Baseball By Design Wildlife Consultant Ranger Amy Burnett is live at Funko Field to talk about frogs.

Everett AquaSox
Website / Twitter / Danny Tetzlaff Twitter

Bob Bavasi
Bavasi Sports website

Wildlife Consultant Ranger Amy Burnett
Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Hillsboro Hops

Tue, 27 Sep 2022 02:40:00 -0700

The High-A Hillsboro Hops are named for an important crop in Oregon, but more than that, they're a celebration of the magical association of beer and baseball. The team's president, general manager, and 2021 MiLB executive of the year K.L. Wombacher talks about the origins of the nickname, designer Dan Simon talks about the creation of the logo—and his adventures joining a game during Baseballpalooza—and Ira Bletz, head of the Historic Eating and Drinking Society (HEADS), talks about how beer is responsible for the existence of all of civilization.

Hillsboro Hops
website / Twitter

Dan Simon, Studio Simon
website / Instagram

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Midland RockHounds

Tue, 20 Sep 2022 02:48:00 -0700

The Midland RockHounds are named for the geologists who work in Texas's oil industry but since 1999 their logo has been a literal hound. The team's Assistant GM Jeff VonHolle talks about the origins of the nickname, Torch Creative's Brad Bishop and Mike Thurman talk about a 2021 rebrand, and in a Baseball By Design exclusive (!) McGruff the Crime Dog joins to clear the air about his suspicious resemblance to Rocky the RockHound.

Midland RockHounds
Website / Twitter / Jeff VonHolle Twitter

Torch Creative
Website / Twitter / Instagram

MacGruff the Crime Dog
National Crime Prevention Council / McGruff on Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Groundbreakers: UniWatch’s Paul Lukas, Helmet Sundae Guru Eric Lichtenberg

Wed, 14 Sep 2022 02:45:00 -0700

Paul Lukas has been covering sports branding for nearly a quarter century through his popular online platform, UniWatch. Paul joins the show to talk about trends in the field, and how they influence (or are influenced by) minor league baseball.

And for dessert, the godfather of helmet sundae collecting, Eric Lichtenberg, talks about that hobby, and how it has inspired by his own work in graphic design.

Paul Lukas, UniWatch
Website / Twitter

Eric Lichtenberg
Website / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Saint Paul Saints

Wed, 07 Sep 2022 02:45:00 -0700

The Saint Paul Saints made a name for themselves as an independent franchise with wacky promotions, pig-themed branding, and a heavy-hitting ownership group that includes Bill Murray and Mike Veeck. Now as a Triple-A affiliate of the Minnesota Twins, the team is carrying on its tradition of fun with wacky branding but a classic brand. The team's executive vice president Derek Sharrer discusses the team, its promos, and the relationship between Saint Paul and pigs.

Plus, stay tuned for surprise guest, accomplished philosophy and religion academic Dr. John D. Caputo (Paul's dad!), who discusses why a team of Saints would be unbeatable.

Saint Paul Saints
Website / Twitter

Derek Sharrer
Twitter

John D. Caputo
Facebook

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Bowie Baysox

Wed, 31 Aug 2022 02:30:00 -0700

The Bowie Baysox, Double-A affiliate of the Baltimore Orioles, pay tribute to the nearby Chesapeake Bay with their time-honored brand. GM Brian Shallcross talks about the history of the brand, Curved Brim Media Month rounds out with Patrick Noote of the invaluable resource Baseball Mapper dot com, and Baseball By Design's newest contributor, Wildlife Consultant Ranger Amy, stops by to talk about the Baysox's alternate Copa brand, the Cangrejos Fantasmas de Chesapeake, or Ghost Crabs.

Bowie Baysox
Website / Twitter / Brian Shallcross Twitter

Baseball Mapper
Website / Twitter

Wildlife Consultant Ranger Amy Burnett
Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Gwinnett Stripers

Wed, 24 Aug 2022 02:45:00 -0700

The Gwinnett Stripers pulled a bait and switch when they announced a name that was not one of the five finalists in their name-the-team contest. Find out how that went down from the team's GM at the time, North Johnson, and Brandiose's Jason Klein.

And on week four of Curved Brim Media month on Baseball By Design, Pat Larson of the MiLB Hat History Series talks about singing the National Anthem at a Stripers game (and performs a rendition for us!), and walks us through his 15 (!) Stripers caps.

Gwinnett Striper
Website / Twitter

Brandiose
Website / Twitter

Pat Larson, MiLB Hat History
Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Corpus Christi Hooks

Wed, 17 Aug 2022 02:30:00 -0700

The Corpus Christi Hooks are named for the fishing industry in the Gulf of Mexico and for the curve ball of one of Texas's most famous native sons (OR ARE THEY?!). This week, CEO of Ryan Sanders Sports & Entertainment (and son of Nolan Ryan) Reid Ryan and designer Dan Simon talk about the napkin sketch that led to the Hooks' logo.

And on week three of Curved Brim Media month on Baseball By Design, James Christopher of the Let's Get Two show stops by to talk about the Hooks' Blue Ghosts alternate identity.

Reid Ryan
Twitter

Dan Simon, Studio Simon
website / Instagram

James Christopher, Let's Get Two
YouTube / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Durham Bulls

Wed, 10 Aug 2022 02:34:00 -0700

The Durham Bulls went from being the very image of the gritty, no-frills minor league experience, as seen in the classic movie Bull Durham, to being one of the iconic brands with one of the most recognized logos in the minors—thanks in no small part to that movie. The team's production designer Paxton Rembis discusses the team's history and the work he's doing with the brand today.

And on week two of Curved Brim Media month on Baseball By Design, Anna DiTommaso, host of the Baseball Bucket List podcast and website, stops by to talk about the Bulls and their parent club, her favorite MLB team, the Rays.

Finally, Paul's brother Dave stops by in-person from the Jersey Shore to talk about his experience as a Duke undergrad attending ballgames at the old Durham Athletic Park in the late 1980s and early 1990s.

Durham Bulls
Website / Twitter

Paxton Rembis
Twitter

Anna DiTommaso, Baseball Bucket List
Website / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Akron RubberDucks

Wed, 03 Aug 2022 02:40:00 -0700

The Akron RubberDucks are named for the long history of the tire industry in Akron, not to mention the city's longstanding association with the team's eponymous bath toy. Akron GM Jim Pfander and Brandiose's Jason Klein stop by to talk about the team. Plus, it's Curved Brim Media month in August—each week Baseball By Design will highlight a content creator from the network, starting this week with CBM co-founder Ed Rivera of the Dad Hat Chronicles.

Akron RubberDucks
Website / Twitter

Brandiose
Website / Twitter

Dad Hat Chronicles
Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Charleston Dirty Birds

Wed, 27 Jul 2022 02:45:00 -0700

The Charleston Dirty Birds pay homage to the tiniest heroes of local industry with their brand—the literal canaries in the coal mine. The Godfather of Minor League Baseball Branding, Chuck Domino, stops by to talk about his philosophy of naming teams; designer Carolina Buchas talks about the development of the logo; and Jordan Bennett, curator of the National Mining Hall of Fame and Museum, educates us on the history of the use of canaries in the mining industry.

Charleston Dirty Birds
website / Twitter

Caroline Buchas
website

National Mining Hall of Fame and Museum
website / Facebook

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Kannapolis Cannon Ballers

Tue, 19 Jul 2022 02:00:00 -0700

The Single-A Kannapolis Cannon Ballers have one of the most popular brands in the minors, but they had a unique challenge in replacing a brand based on beloved native son Dale Earnhardt. Alicia Amling of Temerity Baseball, designer Dan Simon of Studio Simon, and six-time Guinness Record holder and human cannon baller himself David "The Bullet" Smith tell the story of this unique brand on this episode.

Kannapolis Cannon Ballers
website / Twitter / Alicia Amling Instagram

Dan Simon, Studio Simon
website / Instagram

David "The Bullet" Smith
website / Facebook

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Bowling Green Hot Rods

Tue, 12 Jul 2022 03:00:00 -0700

The High-A Bowling Green Hot Rods are more than just a cool minor league team with a great logo—they're an integral part of their community. On this episode of Baseball By Design, the team's award-winning general manager Eric Leach stops by to talk about not just the team's brand, but the role they play in being good neighbors; home-grown designer Brandon Lamarche of 3-2 Designs talks about his work on all of the team's brands; and Mariah Hughes of the National Corvette Museum in Bowling Green joins to discuss car culture, sink holes, and the museum experience.

Bowling Green Hot Rods
Website / Twitter

Eric Leach
Twitter

Brandon Lamarche, 3-2 Designs
Website / Instagram

National Corvette Museum
Website

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Baseball Is Great: Mariners Pizza, MiLB Branding

Tue, 05 Jul 2022 02:45:00 -0700

In Baseball By Design's first ever Tampa Bay Rays-style opener, Sofie Dill joins to tell the story of how she ordered a pizza for Mariners player Jesse Winker. Then, we're joined by Tyler Maun and Josh Jackson, who cover Minor League Baseball in lots of ways, including writing for MiLB's website and on the Show Before the Show podcast. Most importantly for the purposes of this podcast, Tyler Maun writes in-depth stories about teams' logos, nicknames, and uniforms, and Josh Jackson hosts a podcast segment called "Ghosts of the Minors," which delves into some of the quirkiest team names in early days of the sport.

Sofie Dill
Twitter

Tyler Maun
MiLB.com author page / Twitter

Josh Jackson
MiLB.com author page / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Missoula PaddleHeads

Tue, 28 Jun 2022 03:00:00 -0700

For two decades, the Pioneer League team in Missoula, Montana, was called the Osprey before they rebranded as the PaddleHeads—a nickname that describes both moose and people who love being on the river. The team survived a season cancelled by COVID and losing their Major League affiliation when the minors were reorganized in 2020, and now have a popular brand new in an idyllic setting. On this episode, team president Matt Ellis, Brandiose partner Jason Klein, and Pioneer League Vice President Henry Hunter discuss the unique identity.

Missoula PaddleHeads
Website / Twitter

Brandiose
Website / Twitter

Pioneer League
Website / Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Burlington Sock Puppets

Tue, 21 Jun 2022 03:00:00 -0700

The Burlington Sock Puppets are the only team in the new-look Appalachian League whose logo was not created by Major League Baseball. In the first-ever group interview on Baseball By Design, designer Dan Simon of Studio Simon is joined by Sock Puppets Owner/Team President Ryan Keur, General Manager Anderson Rathbun, and Assistant General Manager Thomas Vickers to discuss the disagreements and discussions that led to the groundbreaking identity.

Burlington Sock Puppets
website | Twitter

Dan Simon, Studio Simon
website | Instagram

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Wichita Wind Surge

Tue, 14 Jun 2022 03:00:00 -0700

Designer extraordinaire Todd Radom is back on Baseball By Design, this time to discuss his work on the Wichita Wind Surge's Pegasus-based brand and what the nickname Wind Surge means to the up-and-coming city of Wichita, Kansas—not to mention the alternate Turbo Tubs brand that he created. The team's director of fan experience Bob Moullette also joins, offering his perspective on the transition from the notably wacky New Orleans Baby Cakes brand to the more austere Wind Surge identity.

Todd Radom
Website / Twitter

Wichita Wind Surge
Website / Twitter / Bob Moullette Twitter

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

WooSox

Tue, 07 Jun 2022 03:00:00 -0700

The Triple-A Worcester Red Sox—or WooSox to friends—have a brand built around the iconic yellow smiley face created by commercial artist and Worcester native Harvey Ball. This episode features the team's director of productions Tim Quitadamo, Brandiose designer Jason Klein, baseball media member and Red Sox fan Gabrielle Starr, and Harvey Ball's son Charles.

WooSox
Website / Twitter / Tim Quitadamo on Twitter

Brandiose
website | Twitter

Gabrielle Starr
Twitter / Girl at the Game

Baseball By Design
Twitter / Instagram / Website

Curved Brim Media Network
Website / Twitter

Rob Neyer, West Coast League

Tue, 31 May 2022 03:00:00 -0700

It's opening day for the collegiate summer level West Coast League, owner of a brand new logo that highlights the beauty of the Pacific Northwest, where the league operates. The 16-team league features such wacky teams as the Portland Pickles, Walla Walla Sweets, and Nanaimo Night Owls/Bars (who play by different names according to the time of day), but the new logo is understated and subtle.

The league's commissioner Rob Neyer, TV commentator and author or co-author of eight books on baseball, joins the podcast to talk about the league, the logo, some of the teams, and his latest book, The Umpire Is OUT, about openly gay umpire MLB umpire Dale Scott.

Rob Neyer
website | Twitter

West Coast League
website | Twitter

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Danville Otterbots

Tue, 24 May 2022 03:00:00 -0700

The collegiate summer level Danville Otterbots made a splash with their aquatic robot mammal logo. Otterbots general manager Austin Scher stops by to discuss the many layers of significance to the team's brand—along with his own extensive knowledge of minor league baseball branding. Plus, Otterbots Ambassadors Tim Stoops of Montana and Johnny Bowlin of Mississippi discuss the team's ground-breaking ambassador program.

Danville Otterbots
website | Twitter

Ambassadors on Twitter
Tim Stoops: @timmer82 | Johnny Bowlin: @johnnymilbfan

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Rocket City Trash Pandas

Tue, 17 May 2022 03:00:00 -0700

The Rocket City Trash Pandas made a splash with their new brand right before the 2020 season, then had to keep the momentum going in spite of a year lost to COVID. The team still set merchandise sales records with their patriotic astronaut raccoon logo and are now one of the best known in the minors. Trash Pandas Vice President Lindsey Knupp and Brandiose's Jason Klein join the podcast to talk about the ground-breaking brand.

And stay tuned for real live NASA engineer and actual rocket scientist Jay Hollenbeck of the Marshall Space Flight Center in Huntsville, Alabama, who is a former college baseball player and an avid fan of minor league baseball. Jay weighs in on the Trash Pandas brand.

Rocket City Trash Pandas
website | Twitter

Brandiose
website | Twitter

Marshall Space Flight Center
website / Twitter

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Idaho Falls Chukars

Tue, 10 May 2022 03:00:00 -0700

The Idaho Falls Chukars base their identity on a bird that can best be described as a small, husky turkey. This week, Chukars Assistant GM Chris Hall, Pioneer League Vice President Henry Hunter, and Arkansas State Parks Director Shea Lewis (formerly of Idaho State Parks) stop by Baseball By Design to talk about what makes this bird the perfect foundation for a baseball team in southeast Idaho—plus we discuss exciting innovations in the Pioneer League at large.

Idaho Falls Chukars
Website | Twitter

Pioneer League
Website | Twitter

Arkansas State Parks
Website

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Carolina Disco Turkeys

Tue, 03 May 2022 03:00:00 -0700

The collegiate summer level Carolina Disco Turkeys have only played one full season, but they've taken the world of baseball branding by storm. Team president Greg Sullivan, artist Brittain Peck, and Matt Strangewayes of the Phoenix Zoo talk about what makes disco turkeys—or peacocks—an appropriate mascot for a team in Winston-Salem, North Carolina.

Carolina Disco Turkeys
website | Twitter | Instagram

Brittain Peck
website | Twitter | Instagram

Phoenix Zoo
website | Twitter | Instagram

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Joliet Slammers

Tue, 26 Apr 2022 03:00:00 -0700

The iconic prison in Joliet, Illinois, opened in 1858 and has been highlighted in countless pieces of pop culture, from The Blues Brothers to Prison Break to songs by Bob Dylan and Memphis Minnie—and since 2011, the nickname of the Joliet Slammers baseball team, which plays in the independent Frontier League. In this episode of Baseball By Design, guests include Bill Waliewski, who was the Slammers' president when the team was founded; Dan Simon of Studio Simon, who created the identity; and Steven Wright, Curator of the Joliet Area Historical Museum and Old Joliet Prison Historic Site.

Joliet Slammers
Website | Twitter

Bill Waliewski
Twitter

Dan Simon, Studio Simon
website | Instagram

Joliet Area Historical Museum
Website

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Hartford Yard Goats

Tue, 19 Apr 2022 03:00:00 -0700

The Hartford Yard Goats are one of the most popular brands in Minor League Baseball. They're named for locomotive switchers in rail yards—appropriate to Hartford because the rail industry features prominently in the city's history. But the team's identity extends well beyond trains. General Manager Tim Restall, Brandiose designer Jason Klein, and sports journalist Suzie Hunter join Baseball By Design this week to talk about this little engine that could.

Hartford Yard Goats
website | Twitter | Tim Restall Twitter

Jason Klein, Brandiose
website | Twitter

Suzie Hunter
website | Twitter

Baseball By Design
Twitter | Instagram | Website

Curved Brim Media Network
Website | Twitter

Bakersfield Blaze

Tue, 12 Apr 2022 03:00:00 -0700

The erstwhile Bakersfield Blaze were not the most glamorous of franchises, but before they were contracted by Minor League Baseball, their backwards-facing ballpark was home to stories that feel like they're right out of a Hollywood movie—games that had to be paused as the sun set over the center field wall, the time they intentionally set the field on fire, a game played with a 12-man roster and a 44-year-old coach pitching. Longtime Blaze employees Philip Guiry and Tim Wheeler share these stories in inimitable fashion, and discuss the somewhat ignominious branding history of the long gone franchise.

Philip Guiry: Twitter

The defunct Bakersfield Blaze: Tweeting from Baseball Hell, to which they are banished

Baseball By Design
Twitter | Instagram | Website

Baseball Road Trips

Tue, 05 Apr 2022 03:00:00 -0700

It's opening day for Triple-A baseball and other affiliated and independent leagues are getting underway soon! We can start taking those baseball road trips we've been planning all offseason! Guests this week include Benjamin Hill of MiLB.com, who has been to 182 minor league ballparks; Jeremy Soule, who in 2014 co-founded the annual Baseballpalooza road trip that Paul talks about all the time; and Patrick Noote of the website BaseballMapper.com, an invaluable tool for planning road trips.

Ben Hill
Ben's Biz on MiLB | Twitter

Jeremy Soule
Twitter

Patrick Noote
BaseballMapper.com | Twitter

Baseball By Design
Twitter | Instagram | Website

Savannah Bananas

Tue, 29 Mar 2022 03:00:00 -0700

The Savannah Bananas have become a phenomenon in the world of baseball branding. Their popular logo represents more than just a baseball team, but rather an entirely new version of the sport. As the Banana Ball World Tour takes the country by storm, this episode visits with team owner Jesse Cole, designer Dan Simon of Studio Simon, and the Young Professor, who is providing entertainment to fans at sold-out stadiums where the Bananas are playing.

The Savannah Bananas
website | Twitter | Instagram

Dan Simon, Studio Simon
website | Instagram

The Young Professor
Instagram | Twitter | Facebook

Baseball By Design
Twitter | Instagram | Website

Beloit Snappers

Tue, 22 Mar 2022 03:00:00 -0700

The Beloit Snappers are no more, but their legend lives on, as told by Chris Kretz, the designer who created the logo in 1995, and Bobby Coon, the team's media director for five years in the 2010s. Find out how Pete Rose, Shoeless Joe, and Ken Griffey Jr. factor into the turtle-based logo.

Plus, stay tuned for a surprise post-credit sequence with Howard Aprill, a Wisconsin-based naturalist who is not only an expert on turtles, but who has been to multiple Snappers games, including opening day in the new ballpark, and who had lunch with Charlie Sheen on the set of Major League.

Chris Kretz
Twitter

Bobby Coon
Pulling Tarp Podcast | Twitter

Baseball By Design
Twitter | Instagram | Website

Negro Leagues Baseball Museum, Kiona Sinks

Tue, 15 Mar 2022 03:00:00 -0700

The Negro Leagues Baseball Museum in Kansas City, Missouri, tells the incredibly important story of the baseball teams and players who endured unspeakable hardships to succeed, against all odds, in the face of a segregated America. Similarly, the museum itself has overcome obstacles—most notably a global pandemic that shut their doors for the better part of a year—to succeed when the odds were stacked against them.

The museum's digital marketing strategist Kiona Sinks kept the story of the Negro Leagues alive and in the forefront of the minds of baseball fans in spite of the shuttered gates—with assists from museum president Bob Kendrick, actor Taye Diggs, and Barack Obama, to name a few. Kiona shares the stories and strategies that have launched the museum to national prominence in recent years.

Negro Leagues Baseball Museum
Website | Twitter

Kiona Sinks
Twitter

Baseball By Design
Twitter | Instagram | Website

Dub Sea Fish Sticks

Tue, 08 Mar 2022 03:00:00 -0700

The collegiate summer level Dub Sea Fish Sticks were the darlings of the offseason with their hotly contested online vote to determine a new name. The team's general manager comes on the show to break down the Fish Sticks/Seal Slingers electoral map, to track live polls on whether fish sticks are junk food, and react in real time to rival minor league social media accounts still bitter about how the online vote turned out.

Jason Klein from Brandiose joins the podcast again to talk about the unique idea to have two fully fleshed out brands go head to head in an online vote, and the process of designing a logo that looked just the right amount of fish stick crunchy.

And Ed Rivera from the Dad Hat Chronicles stops by to discuss his process in developing a new dad hat for the Fish Sticks (even though he was team Seal Slingers).

Dub Sea Fish Sticks
Website | Twitter | Instagram

Brandiose
Website | Twitter | Instagram

Dad Hat Chronicles
Podcast | Twitter

Baseball By Design
Twitter | Instagram | Website

Richmond Flying Squirrels

Tue, 01 Mar 2022 03:00:00 -0700

The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating the team's Copa brand, the Ardillas Voladoras, and Marketing & Social Media Manager Samantha McCloskey discusses the responsibility of reflecting the team's persona on social media.

Plus, be sure to stay through the end credits for that surprise scene! On this episode, Christen Miller of Virginia State Parks joins the podcast to talk about what makes actual flying squirrels so great.

Richmond Flying Squirrels
website | Twitter | Instagram

Baseball By Design
Twitter | Instagram | Website

El Paso Chihuahuas

Tue, 22 Feb 2022 03:00:00 -0700

In many ways, the Triple-A El Paso Chihuahuas are the poster team for the era of wacky logos in minor league baseball. Lifelong El Paso resident and Chihuahuas Senior Director of Marketing & Communications Angela Olivas joins the podcast to talk about what the team's identity means to the community, and Brandiose's Jason Klein stops by again to share the thinking behind the development of the brand.

El Paso Chihuahuas
Website | Twitter | Instagram

Brandiose
Website | Twitter | Instagram

Baseball By Design
Twitter | Instagram | Website

Tri-City Dust Devils

Tue, 15 Feb 2022 03:00:00 -0700

The reason for the Tri-City Dust Devils' identity becomes apparent when you learn that they have had just one single rainout in more than two decades of playing baseball in Pasco, Washington. But their brand is about so much more than their logo—it's about their place in the community.

This week, Erik "The Peanut Guy" Mertens, who has been the face of the team for its entire existence, and who was recently commemorated by the team with a life-size bobblehead outside the stadium, joins Baseball By Design to talk Dusty, the Viñeros, and the sure to be future food-based brand, the Tri City Tres Leches!

Tri-City Dust Devils
Website | Twitter

Erik the Peanut Guy
Twitter

Baseball By Design
Twitter | Instagram | Website

Lehigh Valley IronPigs

Tue, 08 Feb 2022 03:00:00 -0700

The Lehigh Valley IronPigs are, by design, a Triple-A team with a Single-A approach, which has led to one of the most fun brands in the minors—and lots of bacon! The team's general manager Kurt Landes stops by to talk about the logo, as well as the team's Salute to Philly alternate brands, and we settle once and for all which team started the food-based logo trend.

Plus, for the first time, Jason Klein of Brandiose stops by to talk about the work his firm did in creating this suite of logos.

Lehigh Valley IronPigs
Website | Twitter | Instagram

Brandiose
Website | Twitter | Instagram

Baseball By Design
Twitter | Instagram | Website

Reno Aces

Tue, 01 Feb 2022 03:00:00 -0700

Reno Aces general manager Emily Jaenson talks about the unique challenges of branding the Triple-A team that plays in the Biggest Little City in the World. The Reno Aces, who have been an affiliate of the Arizona Diamondbacks since their inception have a fun but grownup identity that has undergone subtle shifts over the years—with more coming soon!

At the time of her hiring, Emily Jaenson was the only female general manager in Triple-A Minor League Baseball, and is now one of four. She hosts the Leadership is Female podcast, which highlights women in leadership positions in sports.

Also, Ed Rivera from the Dad Hat Chronicles stops by again to discuss the Aces' cap offerings!

Reno Aces
Website | Twitter | Instagram

Emily Jaenson
Instagram

Leadership is Female Podcast
Podcast | Instagram

Dad Hat Chronicles Podcast
Podcast | Twitter

Baseball By Design
Twitter | Instagram | Website

Dan Simon, Studio Simon

Tue, 25 Jan 2022 03:00:00 -0700

Dan Simon is one of the most prolific and influential graphic designers in sports, and especially in minor league baseball at all levels. In two and a half decades, he has created hundreds of brands, including Super Bowl logos, identities for major league teams in multiple sports, and nearly 100 minor league baseball team logos. On this episode, we discuss the impact Dan's work has had on minor league baseball, with some great stories about teams like the Savannah Bananas, Kannapolis Cannon Ballers, Memphis Redbirds, Great Falls Voyagers, and Idaho Falls Chukars.

Find Studio Simon online at studiosimon.net and on Instagram at @studio_simon.

And stay tuned for the surprise post-credit sequence with Zack Gold, the mind behind the hit @mlb_paint accounts on Twitter and Instagram!

Baseball By Design
Twitter | Instagram | Website

Portland Pickles

Tue, 18 Jan 2022 03:00:00 -0700

The collegiate summer-level Portland Pickles take minor league fun to the next level with a wacky logo and nickname and a hilarious social media presence. I talk with the team's very funny co-owner Alan Miller about how serious the team is about having fun.

Also, I speak with Ed Rivera of the Dad Hat Chronicles podcast to get his take on Pickles caps, and Emma Segerman, who has been ranking minor league baseball logos on TikTok and Twitter, stops by to weigh in on a few logos.

Portland Pickles
Website | Twitter | Instagram

Dad Hat Chronicles
Podcast | Twitter

Emma Segerman
TikTok | Twitter

Baseball By Design
Twitter | Instagram | Website

Daytona Tortugas

Tue, 11 Jan 2022 03:00:00 -0700

The Daytona Tortugas, Low-A affiliate of the Cincinnati Reds, were forced into rebranding when they changed parent clubs before the 2015 season, and the result is one of the most popular brands in the minors. Paul speaks with the team's general manager Jim Jaworski and the logo's designer Dan Simon about the identity and the role the team plays in the community, plus there's a surprise post-credit appearance by Sarah Rhodes-Ondi of the Sea Turtle Conservancy.

Daytona Tortugas: Website | Twitter: @daytonatortugas

Dan Simon: Website | Instagram: @studio_simon

Sea Turtle Conservancy online: conserveturtles.org

Baseball By Design
Twitter | Instagram | Website

Portland Sea Dogs

Tue, 04 Jan 2022 03:00:00 -0700

The Double-A Portland Sea Dogs logo was created in 1994 by Guy Gilchrist, whose career includes creating characters for the Muppets, Fraggle Rock, The Pink Panther, Teenage Mutant Ninja Turtles, Looney Tunes, Tom & Jerry, and more. Paul talks with Guy and the team's award-winning broadcaster Emma Tiedemann about the brand, plus a surprise post-credit sequence from Ann-Marie Lisi of the Maritime Aquarium stirs up controversy: Is Slugger really a harbor seal?

Guy Gilchrist on Instagram: @guyfgilchrist

Emma Tiedemann on Instagram @emmatieds and Twitter @emmatieds

Portland Sea Dogs: Website | Twitter @portlandseadogs

Maritime Aquarium online: maritimeaquarium.org

Baseball By Design
Twitter | Instagram | Website

Toledo Mud Hens (featuring Jamie Farr!)

Tue, 28 Dec 2021 03:00:00 -0700

The iconic TV show M*A*S*H introduced millions of viewers to minor league baseball's Toledo Mud Hens through the quirky character Corporal Max Klinger, played by Toledo native and lifelong Mud Hens fan Jamie Farr. Mr. Farr, now 87 years old, joined me to talk about the team he grew up watching, the impact his fandom had on the TV show, and his current relationship with the team.

I also speak for the first time on the podcast (but certainly not the last!) with prolific graphic designer Dan Simon of Studio Simon, who in 2005 created the current branding for the team.

Find Jamie Farr on IMDB.

Find Studio Simon online at studiosimon.net and on Instagram at @studio_simon.

Baseball By Design
Twitter | Instagram | Website

Albuquerque Isotopes

Tue, 21 Dec 2021 03:00:00 -0700

The real-life Albuquerque Isotopes, currently Triple-A affiliate of the Colorado Rockies, debuted in 2003, shortly after an episode of The Simpsons portrayed Homer thwarting plans that the Duff Beer Company had to move the fictional Springfield Isotopes to New Mexico. Paul is joined by longtime Isotopes General Manager John Straub, we hear Paul's 2018 appearance on the Isotopes pre-game show with Josh Suchon, and we learn what the heck an isotope is in a surprise post-credit sequence from Chris Smith of the North Carolina Museum of Natural Sciences.

Albuquerque Isotopes
Website | Twitter: @ABQTopes

John Traub on Twitter: @TopesGM

Josh Suchon on Twitter: @Josh_Suchon

NC Museum of Natural Sciences
Website | Twitter: @naturalsciences

Chris Smith on Instagram: @envedchris

Baseball By Design
Twitter | Instagram | Website

Todd Radom

Tue, 14 Dec 2021 03:00:00 -0700

Todd Radom has created logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the 2014, 2016, and 2018 MLB All-Star Games, and Major League and minor league baseball teams, including the Brooklyn Cyclones and Wichita Wind Surge. On this episode, Todd and Paul discuss Todd's ride on the rickety old Cyclone roller coaster on Coney Island, the 1979 Phillies all-maroon uniforms, some nitty gritty nerdy typography details, and more!

Follow Todd at www.toddradom.com, on Twitter at @toddradom, and on Instagram at @toddradom.

Baseball By Design: Twitter | Instagram | Website

Chris Creamer, SportsLogos.net

Tue, 07 Dec 2021 04:00:00 -0700

Chris Creamer founded the website SportsLogos.net 25 years ago, and since then it's become an invaluable resource for fans of sports logos, uniforms, and branding news. Baseball By Design host Paul Caputo has been covering minor league baseball logos for Chris's site since 2014, and so it's only fitting that Chris is the guest on the debut episode of the podcast.

Follow Chris on Twitter at @sportslogosnet and Instagram at @sportslogosnet.

Baseball By Design: Twitter | Instagram | Website

Baseball By Design Trailer

Sun, 21 Nov 2021 22:30:01 -0700

Baseball By Design will explore the stories behind the nicknames and logos of minor league baseball teams at all levels. Join SportsLogos.net minor league baseball Paul Caputo correspondent for conversations with front office personnel, designers, players, and fans!