https://b2bmarketing.podbean.com Real talk on B2B marketing that works. No fluff. No BS. Just proven strategies from 15+ years helping tech companies stand out and win. Most B2B marketing fails because it focuses on what companies do instead of what customers need. If you're a B2B marketer or SaaS founder tired of sounding like everyone else, this show is for you.

]]> Fri, 24 Apr 2026 14:32:11 -0700 https://podbean.com/?v=5.5 en us Copyright 2025 All rights reserved. Business:Marketing 1440 episodic Paul Clinton Paul Clinton No false https://pbcdn1.podbean.com/imglogo/image-logo/21473708/B2B_Marketing_v285m5m.png https://b2bmarketing.podbean.com 144 144 Why Sales Leaders Should Put Marketing in the Room https://b2bmarketing.podbean.com/e/why-sales-leaders-should-put-marketing-in-the-room/ https://b2bmarketing.podbean.com/e/why-sales-leaders-should-put-marketing-in-the-room/#comments Fri, 24 Apr 2026 14:32:11 -0700 b2bmarketing.podbean.com/d11aab1f-cfe7-3774-96f4-97cc8308d7c2 Erin Walker made marketing a permanent seat at the table on customer calls, in QBRs, and in pipeline reviews. As former global VP of direct sales at Lytx, she built sales and marketing alignment. She and host Paul Clinton cover how to bring marketing into enterprise deals without getting pitchy, how to use sales calls to find where messaging breaks, and why pain points beat product every time.

]]> Erin Walker made marketing a permanent seat at the table on customer calls, in QBRs, and in pipeline reviews. As former global VP of direct sales at Lytx, she built sales and marketing alignment. She and host Paul Clinton cover how to bring marketing into enterprise deals without getting pitchy, how to use sales calls to find where messaging breaks, and why pain points beat product every time.

]]> Paul Clinton false No 1795 5 full Messaging in the Parter Channel https://b2bmarketing.podbean.com/e/messaging-in-the-parter-channel-wkris-blackmon/ https://b2bmarketing.podbean.com/e/messaging-in-the-parter-channel-wkris-blackmon/#comments Fri, 27 Mar 2026 15:30:53 -0700 b2bmarketing.podbean.com/58b7b461-3135-3cad-9e0e-f5ee5b1507b3 Kris Blackmon oversees the partner channel for AvePoint, an enterprise software company, along with her other duties as director of global marketing. She joins us to talk about how to approach GTM messaging and sales enablement for this channel.

]]> Kris Blackmon oversees the partner channel for AvePoint, an enterprise software company, along with her other duties as director of global marketing. She joins us to talk about how to approach GTM messaging and sales enablement for this channel.

]]> Paul Clinton false No 963 4 full Marketing and Sales Alignment in the Enterprise https://b2bmarketing.podbean.com/e/marketing-sales-alignment-in-the-enterprise/ https://b2bmarketing.podbean.com/e/marketing-sales-alignment-in-the-enterprise/#comments Mon, 23 Feb 2026 14:38:17 -0800 b2bmarketing.podbean.com/35a49d99-aa12-3f4c-9531-061d4f647603 John Wright, recently SVP at Employ, shares thoughts about what sales-marketing alignment looks like at the enterprise level, what sales looks for in GTM messaging, and whether lead attribution is helpful.

]]> John Wright, recently SVP at Employ, shares thoughts about what sales-marketing alignment looks like at the enterprise level, what sales looks for in GTM messaging, and whether lead attribution is helpful.

]]> Paul Clinton false No 1954 3 full 3 Ways A.I. Can Help https://b2bmarketing.podbean.com/e/3-ways-ai-helps-your-marketing-wfranck-ardourel/ https://b2bmarketing.podbean.com/e/3-ways-ai-helps-your-marketing-wfranck-ardourel/#comments Thu, 29 Jan 2026 15:18:45 -0800 b2bmarketing.podbean.com/8e058d99-0cb4-383d-99fd-384988add448 We talked with Franck Ardourel, who specializes in helping companies implement AI to improve operational efficiency. Franck shares 3 ways A.I. can help your business, including when to use it to help with GTM messaging.

]]> We talked with Franck Ardourel, who specializes in helping companies implement AI to improve operational efficiency. Franck shares 3 ways A.I. can help your business, including when to use it to help with GTM messaging.

]]> Paul Clinton false No 1432 2 full How to Integrate Marketing with Sales https://b2bmarketing.podbean.com/e/how-to-integrate-marketing-sales/ https://b2bmarketing.podbean.com/e/how-to-integrate-marketing-sales/#comments Fri, 10 Oct 2025 18:23:30 -0700 paulgaw.podbean.com/80f03577-4a18-390b-8eb7-f83e63df4235 Sean Lyden, of Systematic Selling, helps Paul define sales and marketing functions and discusses the dysfunctions of siloing, opportunities of integration, and tactical ways to connect these core growth levers.

]]> Sean Lyden, of Systematic Selling, helps Paul define sales and marketing functions and discusses the dysfunctions of siloing, opportunities of integration, and tactical ways to connect these core growth levers.

]]> paulgaw false No 3166 1 full