Copy Chatter for Freelance Writers with Ashley Gainer

The cure for burnout

Fri, 24 May 2024 13:48:18 -0500

I’m not a life coach. I’m not a mental health expert. I’m not particularly brilliant or insightful especially when it comes to human psychology and behavior.

But I’ve learned a few things about burnout. And I’d like to share those things with you.

If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

Get the Gainer Email and supercharge all your email sequences!

https://thegaineremail.com

FOLLOW ASHLEY

Facebook: https://www.facebook.com/ageditorial

Instagram: https://www.instagram.com/ashley.gainer/

How to become a ghostwriter

Wed, 12 Oct 2022 13:32:13 -0500

Want to become a ghostwriter? Awesome! There's some stuff you need to know... let's talk about it.

Ready to go all-in on ghostwriting? Head over to ashleygainer.com/ghostwriterschool and get on the waitlist. You won't regret it! (psst that's an affiliate link)

ONE LAST THING. Go to ashleygainer.com/rates and pick up my new guide to setting and raising your freelance writing rates! It's called Rates Redux and I think you'll love it. More soon!

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

Facebook: https://www.facebook.com/ageditorial

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Do your business YOUR way

Wed, 13 Apr 2022 11:43:00 -0500

I’ve been learning a lot lately about the importance of running your business your own way instead of just following everyone else’s advice. Their advice might work for them, but it might not work for you. This is your reminder to make your own rules.

Why I love offering copywriting audits

Mon, 04 Apr 2022 14:40:44 -0500

Ever heard of an audit? Some of you are going to love this. Audits are a type of copywriting service that are less about the writing and more about you leveraging your knowledge and expertise. This is not for beginners, but it's definitely something to have on your radar. In this episode, I'm talking about 11 reasons why I LOVE audits and why I think they can be a great addition to your services, when you're ready.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Copywriter Rate Sheet

Mon, 28 Mar 2022 19:05:38 -0500

The dreaded question... What do you charge for that? I have lots of workarounds for NOT answering that question when I'm on the spot and not totally sure what to say, but I also know it's important to give a real number in some contexts.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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The importance of downtime

Mon, 06 Sep 2021 16:28:16 -0500

Knitting, baking, walking around my woodsy neighborhood. What do these three things have in common? They keep me from burning out.

When you're running a freelance writing business, especially if it's a significant source of your family's income, it can be easy to slip into "I should be working" mode around the clock. But let me tell you from personal experience... this doesn't work long-term.

You will burn yourself out until you're basically fried crispy.

This episode of Copy Chatter delves into why it's so important to give yourself downtime, as well as some of my favorite things to think about when it comes to taking downtime and what to do. This is one of those heart-to-heart episodes that's more about advice than about business tips, and I hope you benefit from the mistakes I share.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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3 things you can do to make your business official

Mon, 23 Aug 2021 16:21:06 -0500

Whether you're just getting started or you've been at it for a little while and you want to feel more legit... these are 3 things I recommend you do ASAP to set your business up and make it feel official and happy.

The IRS form mentioned in the episode can be found at https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online (or search the web for "apply for EIN").

As always, let me know what you think of this episode!

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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The importance of making time to read

Mon, 09 Aug 2021 14:30:15 -0500

As a writer, one of the most important things you can do to sharpen and refine your writing skills... is read. Read good books. Read good samples. Prioritize it. Make time for it. Reading is fuel for your writing engine. Don't limp along, running on fumes. BONUS RANT included.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Freelancer terminology and what to call stuff

Mon, 02 Aug 2021 15:27:05 -0500

So what exactly are you? What am I? Who are they? What are we even doing here? This short episode clarifies some of the most frequently used (and commonly misunderstood) terms referring to what our roles are.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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What to do when you miss a deadline

Mon, 12 Jul 2021 14:00:00 -0500

Nobody wants to miss deadlines, but what do you do if you're facing that particular reality? I don't have a ton of experience, but I did miss a deadline or two over the past 12 years... and I've had a lot of deadlines missed on me, as well. With all those experiences in mind, I'm giving you 7 things to do when you realize that you, too, will not make that deadline. Make sure you stay for #7, because it's the most important one!

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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5 things to do when a crisis hits

Mon, 05 Jul 2021 15:46:55 -0500

Nobody wants to be in crisis mode, but sooner or later we all find ourselves there anyway. Today's episode goes into my best 5 tips for weathering a crisis, no matter where you are in the timeline.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Let's talk about niche skill course

Mon, 28 Jun 2021 21:36:40 -0500

Should you get that course? It's kinda expensive. I dunno... maybe? Ooorrrrrr... maybe not. This episode gives you some things to think about when you're considering a niche skills training, and what some of the alternatives are.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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How to compete with sites like Upwork and Fiverr

Mon, 21 Jun 2021 16:21:58 -0500

There's no love lost between Upwork and me, and one of my goals is to get every struggling writer off those bidding sites. Today's episode should help you begin to get your head around the whole "why would anyone work with me when there's a bunch of platforms where they can hire someone for pennies?" situation. This one's a little bit on the shorter side, but I think it'll help you no matter where you are in business.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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5 Things to keep in mind when on a client call

Mon, 14 Jun 2021 17:26:37 -0500

Client calls don't have to be so scary! As long as you keep these 5 things in mind, you can go in confidently and end the call confidently as well. One of the perks of this gig is getting to meet interesting people doing interesting things inside interesting businesses and organizations, and the client call is one of the most enjoyable ways to do that (when it goes well)!

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Do you need a CRM

Mon, 07 Jun 2021 16:24:04 -0500

Do you need a CRM? Do you even know what a CRM is? Is it worth paying for? I'm spilling all my personal CRM beans so you can make the right decision for you.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

Facebook: https://www.facebook.com/ageditorial

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Do you need group coaching or a mastermind?

Mon, 17 May 2021 17:13:41 -0500

Once you enter the world of freelance service providers, it's easy to get swept away in all the different types of offers out there. Group coaching programs and masterminds are two of the biggies that are supposed to help you grow your business... but do you really need to join one? And if so, which one? How do you know when it's time?

I've been around the block a few times, and I have stories to tell. This episode goes into what a mastermind is, what a group coaching program is, what the benefits are, and how to know if it's time to join one.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Do you need an email list?

Mon, 10 May 2021 15:26:54 -0500

Once you get up and running, looking for marketing strategies for your freelance writing business, it's easy to fall down the rabbit hole of email lists. Do you need one? How frequently should you write? What do you even say? I remember getting caught in the vortex a few different times as I considered and reconsidered my email list situation.

Today's episode is all about the email list, the "lead magnet funnel," and how the whole shebang works, so you can make an informed decision about this particular strategy.

The email service provider I recommend to people just starting with an email list is MailerLite. I've used them for years and have always been happy with them.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Freelance writing websites and their alternatives

Tue, 04 May 2021 07:14:30 -0500

Do you need a website to be a freelance writer? Short answer, no. Longer answer: no, but you need something. You can't just have nothing. This episode goes into some alternatives to the website, most of which are ideal for the non-techies and struggling perfectionists among us.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Is it time to offer a course?

Mon, 26 Apr 2021 20:20:48 -0500

Lots of people talk about the benefits of offering your own course. This is something I get a lot of super-secret questions about... it seems like many of us are afraid to say it out loud. Today I'm giving my one woman's hot take on whether or not you're ready to put out your own course. I'm mentioning a lot of the things I wasn't thinking about when I put my own course out, as well as some of the things that have surprised my fellow course creators along the way. This one's a little bit different, and it's not for everyone, but it's definitely something a lot of us are thinking about anyway.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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How to take a vacation as a freelance writer

Mon, 19 Apr 2021 16:28:56 -0500

Whether you're trotting the globe or plotting a staycation, a break from work is on the docket for you (I hope!). But how does the whole vacation thing work when you're a service provider and not a salaried employee with paid time off and all that? I've had travel on the brain (but sadly, not on the calendar) for a while now, so I thought I'd share some of my tried-and-true pointers for working out a vacation for yourself when you're a freelance service provider.

Here are some links I mentioned in this episode:
- blog post on the same subject: https://ashleygainer.com/how-to-take-a-vacation-when-youre-a-freelancer/
- Julie Stoian's pin drop protocol: https://juliestoian.com/the-1-thing-that-prevents-overwhelm-at-work-after-being-away-on-vacation-or-leave/

Taking a vacation any time soon? Pop into the Facebook group and let me know! I've got cabin fever...

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

Facebook: https://www.facebook.com/ageditorial

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Mindset issues keeping you STUCK

Tue, 13 Apr 2021 16:37:22 -0500

The biggest obstacle to your freelance writing success is that wrinkly grey blob between your ears. Today I'm busting 4 myths we writers tell ourselves, so next time you hear one of these ricochet around your head you'll know how to deflect it. Plus, that link I promised somewhere in the middle: ashleygainer.com/stop

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Instagram: https://www.instagram.com/ashley.gainer/

Tips for writing with SEO keywords

Tue, 06 Apr 2021 11:49:58 -0500

Everyone's favorite mystery: SEO! Sometimes it can be awkward to work with SEO keywords. This episode goes over 3 of my best tips for making it work.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

FOLLOW ASHLEY

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Internal and external links... plus a rant

Mon, 29 Mar 2021 15:09:49 -0500

Internal, external, no-follow, do-follow... we're talking all about links today. What you need to know, what you need to avoid, and what you need to consider when it comes to the where, when, and why of links in your copy.

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If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/

Check out the blog for more writing tips: https://ashleygainer.com/blog/

FREE RESOURCES:

Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack

Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/

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Facebook: Ashley Gainer

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When and how to branch out your services

Mon, 22 Mar 2021 15:44:58 -0500

How do you know when it's time to start offering that new writing service you've been thinking about? Or what do you do when a client or prospect asks you if you can do this other thing you've never done before? This episode lays out a step-by-step process for figuring out if now is the right time. Join us for more writing tips in the Ink Well Guild! Just head to theinkwellguild.com.

Interview Tips

Mon, 22 Mar 2021 15:24:44 -0500

If the idea of interviewing sources makes you quake in your boots, today's show is for you. I'm giving you my best journalist tips for interviewing so you can get great quotes and information from your sources. A good interview can add a lot of shine to your piece, so you want it to be good! Don't forget to join the Ink Well Guild Facebook group at theinkwellguild.com.

How to conduct research

Tue, 09 Mar 2021 17:18:28 -0500

This one's a listener request! How do you do the research you need when it's time to sit down and write? I'm laying out my process, drawn from 9th grade English class (thank you, Mrs. Hagler), and giving specific examples of how to conduct and note your own research. THIS is how you avoid rehashing the same ol' stuff everyone else is rehashing. As always, let me know if you have any questions! Don't forget to join me on FB... theinkwellguild.com will take you there.

How to keep your courses organized so you actually USE them

Mon, 01 Mar 2021 15:59:55 -0500

If you've bought a lot of courses and other training, you might be familiar with the woes of forgetting what you have. This episode goes through my simple setup for making sure I actually use all that stuff I buy. Let me know if you unearth any gems while you get yourself organized! Don't forget to join us over at theinkwellguild.com.

Projecting your writing income

Mon, 22 Feb 2021 17:37:22 -0500

If you're gonna be in business, you gotta keep tabs on your income. I'm going over my (ridiculously basic) system in this episode, plus giving you suggestions for working out your own method. Bonus pep talk at the end, too. Don't forget to hang out with me at theinkwellguild.com!

How to know who to pitch at any organization

Mon, 15 Feb 2021 15:31:56 -0500

You've identified a place to pitch, but how do you know where to send this? I'm sharing 7 things I did consistently, for years, when I was pitching for new clients. These aren't the only things you can do, but this list of tactics never failed me. Don't forget to join the Ink Well Guild on FB or at theinkwellguild.com!

How to borrow my clients

Mon, 08 Feb 2021 17:34:15 -0500

This episode might get me in hot water. I've seen people get really heated about what I'm about to share with you. Let's go over what I'm even talking about, how to do it right, and what NOT to do if you want to stay in the Good People Club. Don't forget to join the group at theinkwellguild.com!

How to get noticed as a freelance writer

Mon, 01 Feb 2021 21:04:25 -0500

If you want to get noticed and turn on the inbound marketing engine, you've gotta show up. But it doesn't have to be a chore! In fact, a lot of it is pretty natural. Today's episode is stuff that any writer can do, no matter what level of experience (or pay rate).

Side gigs to go along with your writing

Mon, 01 Feb 2021 21:02:20 -0500

Is it ok to do more than just writing? Sure it is! You just need to pick one thing and lead with it -- not try to build two separate businesses at once. But once you're solid with writing clients, you can think about expanding a little bit to make yourself more well-rounded. Today's episode goes into how that might look. Don't forget to join us in the free group! www.theinkwellguild.com

How to find clients in 2021

Mon, 18 Jan 2021 16:59:59 -0500

Well... it's 2021, and things are still crazy, BUT it's totally and 100% possible to find awesome writing clients, right now. In this episode I'm diving into 4 super-current methods for finding clients today. Don't forget to let me know what you try and how it works out!

3 things to implement in your business for 2021

Tue, 12 Jan 2021 22:40:24 -0500

It's a fresh new year! And while we already know what could go wrong, this episode is all about what could go RIGHT for you. I've got 3 things to implement in your writing business this year that will boost your confidence, effectiveness, and overall awesomeness. The last one may surprise you!

Looking back and looking ahead

Mon, 04 Jan 2021 17:43:21 -0500

If 2020 left something to be desired, you aren't alone. I'm getting raw and real about 2020 as well as 2021 and what I'm doing to dust myself off and move forward.

How to know if freelance writing is right for you

Tue, 01 Dec 2020 16:04:06 -0500

Freelance writing is awesome, but it's definitely not the right move for everyone. So... how do you know if it's the right move for you? I'm talking through some of the considerations to make in today's episode. Let me know what you come up with!

Why freelance writing is so amazing

Mon, 23 Nov 2020 16:10:17 -0500

There are countless perks when it comes to freelance writing. On today's show, we're talking about a few of the biggest and best ones. THIS is why we all keep going. What would you add? Let me know at theinkwellguild.com

5 Types of relationships you need in your business

Mon, 16 Nov 2020 15:24:14 -0500

There are 5 types of relationships you need for your business to be successful. Sounds like a lot, but really it's the makings of a fun, profitable business that keeps you fed and happy.

The difference between pitching and cold emails

Mon, 09 Nov 2020 20:42:05 -0500

What's the difference between pitching and cold emails? Does it matter? Which one should you do? All that and more in this episode.

7 reasons why this is the BEST at-home business

Tue, 03 Nov 2020 15:16:29 -0500

I love freelance writing for many, many reasons. In this episode, I'm sharing 7 reasons why I think freelance writing is the BEST at-home business you can start... especially these days.

How to get your first writing samples

Mon, 26 Oct 2020 16:57:58 -0500

Whether you're just getting started or you're ready to start offering a new writing service, you're gonna need a portfolio. But how do you get writing samples when you don't have any gigs yet? That's what my wailing toddler and I are talking about today.

Managing client expectations

Mon, 19 Oct 2020 15:02:04 -0500

Managing expectations isn't the most glamorous discussion to have, but when client expectations go wrong, they go REALLY wrong and I want to help you avoid that! I have 7 tips to share with you about managing client expectations and staying happy as a freelancer.

How to improve your writing

Mon, 12 Oct 2020 14:31:57 -0500

If you wanna be a professional writer, you gotta be improving your writing skills along the way. I'm sharing 9 tips to help you out. Get cracking!

Do you have to get on the phone?

Tue, 06 Oct 2020 14:37:41 -0500

Good news and bad news: You don't have to get on the phone for every client... BUT, there will be times when you'll need to get on the phone if you want to get the gig. Client calls have a lot of benefits, but they're really intimidating for new writers. In today's podcast, we'll talk about why calls are a good idea, go over some pointers for conducting your calls, and then talk about setting boundaries around the whole "availability" thing.

When should you write for free?

Mon, 28 Sep 2020 15:21:34 -0500

There's a dirty lie out there telling new and would-be freelance writers that they should write for free for a little while to "get established." I offer loads of juicy (and sometimes counter-guru) advice in this week's episode.

Writing gigs that are recurring

Mon, 21 Sep 2020 14:14:26 -0500

Landing a recurring writing gig is GREAT for your business. In this episode, we talk about what recurring work looks like and why I'm such a fan.

Tips for writing faster

Mon, 14 Sep 2020 18:16:06 -0500

As a writer, I can get a little neurotic about my writing. Perhaps you can relate? What I've had to learn over the years is that there's a difference between doing a great job... and just being neurotic.

Being neurotic is fine, if it's not the thing keeping you from getting paid (or paid enough). But for many of us, it's a big block. And one of the neuroses I see out there in freelance writer land? They come down to various "reasons" why we can't write faster. Today I address those issues head-on.

Self-care when you're working from home

Mon, 07 Sep 2020 11:13:16 -0500

If there's one thing I've learned this year, it's that if I go down... everything goes down. I've been focusing on ramping up my self-care routines, and in this episode we'll go over my top recommendations for self-care specifically for the work-at-home warriors among us.

3 ways to niche down

Mon, 31 Aug 2020 14:39:54 -0500

There are three different ways you can niche down, and you can combine any of these three to niche down even further. We're exploring what they are and how that looks in this episode.

5 massive mistakes I've made as a freelance writer

Mon, 24 Aug 2020 15:07:01 -0500

I've been around a long time, and I did a whole lot of making it up as I went along. These are some of the huge mistakes I've made in my decade-long career... and how you can do better

Tips for managing your workload

Mon, 17 Aug 2020 14:45:04 -0500

These are my top 5 tips for managing your workload as a freelance writer.

Why I never guarantee results for my students

Mon, 10 Aug 2020 14:22:37 -0500

People ask me all the time if I will guarantee their results if they join my programs. My answer might surprise you.

How to find your best writing niche

Mon, 03 Aug 2020 14:38:49 -0500

If you start as a generalist, it will eventually make sense to niche in some way. Here's how it looks.

How to find clients when you have no niche

Mon, 27 Jul 2020 15:39:21 -0500

If I'm gonna tell you it's ok NOT to have a writing niche, I'd better back it up with advice about how to proceed, right? Well... here ya go!

Just-in-time learning

Mon, 20 Jul 2020 14:57:51 -0500

Everywhere you look, people are shouting about the millions of things you need to have or do or schedule or send or publish. We're bombarded with a massive list of things that we need to master and execute before we've even begun! It's completely overwhelming. Just-in-time learning is what will SAVE you. This podcast shows you how it works.

How to know if your writing is good enough

Mon, 13 Jul 2020 14:38:26 -0500

Are you a good enough writer to make it as a freelancer? There's only one way to find out...

The biggest time-wasting mistakes freelance writers make

Wed, 08 Jul 2020 14:22:51 -0500

Are you wasting your time on any of these major mistakes? If you identify with any of these, you'll be better off stopping and changing focus.

- spending months on a website
- social media profiles and content marketing
- trying to start their blog at the same time
- researching all day and all night without taking action or implementing anything; getting ready to get ready
- making drafts but getting stuck in editing mode and never publishing them
- spending months applying to job boards and nothing else
- ghostwriting without being clear whether or not they can use those pieces in their portfolio (and not charging enough)
- doing anything and everything to avoid looking for clients

Working in the midst of chaos

Thu, 18 Jun 2020 16:04:02 -0500

How do you get anything done when life is chaotic? Whether it's a dropped nap or a global pandemic, instability and situational "noise" can put a damper on your productivity. In this episode, I share a few tips for keeping yourself in motion.

Update on the show!

Thu, 16 Apr 2020 21:38:03 -0500

After a string of illnesses and then The Pollening, my vocal cords have been decimated. I'm hoping to be healed up and back behind the microphone in May -- and in the meantime, here's a quick message for you.

How to know if a new course is worth it

Mon, 09 Mar 2020 14:26:46 -0500

When you're thinking about getting a new course or joining a new program, how do you know if it's the right move? In this episode, I lay out 4 situations when it makes sense. Otherwise, you might be looking at some expensive procrastination tactics. I'm also giving you three things to ask yourself before giving it the green light. Keeping yourself in check is an important part of success, and this is one of the key areas that will make or break your career!

Get more traction by dropping the employee mindset

Mon, 02 Mar 2020 15:08:25 -0500

I've seen it pop up a lot recently... questions about things like "work history" and "qualifications" and freelance writing resumes. These are all symptoms of employee mindset, and they will keep you STUCK. So let's talk about why freelancing isn't the same as being an employee, and how to shift into freelancer mode. I'll also give you a list of things your freelance clients are legally NOT allowed to ask of you (even though I see it all the time).

How to follow up with cold emails

Mon, 24 Feb 2020 15:37:29 -0500

If the fortune is in the follow-up... then how do you follow up? If you're using any kind of email strategy to find writing clients, there are a few different follow-up approaches you can take. I'll go over the spectrum of recommendations in this episode and offer you a few quick templates you can adapt, too. The most important thing is to DO SOMETHING! Keep testing and seeing what gets you the best results.

Websites That Pay Better Than Upwork

Mon, 03 Feb 2020 16:04:23 -0500

I want you to get off Upwork and Fiverr and all those other race-to-the-bottom, pennies-per-word sites. There are websites with a similar setup that will actually pay you what your writing services are worth. I scoured the web and put together this list of 10 content marketing agencies that "feel" similar to Upwork in a lot of ways, but the pay is loads better. I'll also give you my evaluation method for any writing gig, and 3 hot leads for agencies to pitch.

How to find writing work on FB

Tue, 21 Jan 2020 05:55:36 -0500

Maybe you've heard the rumors... you can find writing clients on Facebook. I'm here to tell you once and for all... that it's TRUE. And in this episode, I'm laying it out for you. What types of groups do you join? What does the process actually look like? How can you turn this into a major marketing strategy? All that and more!

How and why to make a freelance writing rate sheet

Mon, 13 Jan 2020 14:50:26 -0500

Your writing rates are possibly one of the biggest decisions you'll have to make as a freelance writer. This decision alone can set the course for your business, good or bad. One of the best tools I know of to help you set -- and stick to -- your rates is the rate guide. In this episode, I talk about what a rate guide is, what to put in it, and how to use it. We'll also get into whether or not to post your rates on your website and the best ways to handle inquiries about what you charge.

Setting your business up right for the new year

Tue, 07 Jan 2020 15:20:33 -0500

The new year is a great time to look back and look ahead (though I say you can do that ANY time of the year). In this episode, we're talking about specific things you can do to set your business up right for the new year. Plus, we'll get into some strategic planning and talking about how to shape your business around the life you want.

Basic Goal-Setting (No Matter What Month It Is)

Mon, 30 Dec 2019 16:27:21 -0500

Goal setting and quarterly planning are basically fancy ways of saying "figure out where you want to go and then figure out how you're gonna get there." In this episode, I break down my annual planning and quarterly planning methods to help you set and reach your own goals. This is something you can start doing TODAY, no matter what week or month of the year it is. Feeling stuck? Come ask your questions in the Facebook group!

The huge mistake I made and how I fixed it.

Mon, 16 Dec 2019 15:04:19 -0500

This episode is unlike most of the other ones. I talk about the HUGE mistake I've been making over the past few months, what the fallout was, how I figured it out, and how I fixed it. Plus I invite you to my favorite place on the internet, so we can all hug it out together. If you're frustrated, anxious, and maybe a little resentful about the very reason you got started as a freelance writer... this one's for you. You're not broken and you're not alone.

Asking for work without being a weirdo

Mon, 09 Dec 2019 15:54:47 -0500

Ever stared at your calendar with dread, knowing you had some gaps to fill and no work to fill it? One of the best ways I've found is to ASK for work... and I don't mean pitching. In this episode, I'll share what I do... and what I've seen tons of other successful writers do... when it's time to get new work, fast. Every time I have a gap in my pipeline and I need to drum up more writing gigs, I do these things first.... because THEY WORK.

Marketing when business is slow

Mon, 02 Dec 2019 17:18:55 -0500

When you hit a slow period in your business, it's time to crank up the marketing machine. These are a few things you can do to build some momentum when client work has slowed down for you.

Why YOU need a VA, ASAP

Mon, 25 Nov 2019 15:27:35 -0500

I've been in business for almost 10 years now... and for the first 9 of them, I did pretty much everything by myself. Now I know better, and I want you to know better, too! There's a LOT that a VA can offer you, even if you're "just" a freelance writer. In the time I started working with my VA, Heather, I've learned how amazing it is to have someone else taking care of all the "little stuff" in my business so I can focus on big-result stuff. YOU can benefit from a VA, too, and it doesn't have to cost you an arm and a leg, either. In this episode, I share how I work with my own VA and how I think you, as a freelance writer, could also benefit from having one. I'll also give you some pointers about how to know when it's time to hire, what things to outsource first, and where to find a great VA for yourself. (Hint: her name is Heather and she's awesome! breakingtheconfines.com or contact@breakingtheconfines.com) Don't miss this one!

How much can you make as a copywriter or content writer?

Mon, 18 Nov 2019 14:59:28 -0500

We've talked about the difference between copywriting and content writing before, but today I want to take a closer look at the career trajectory, the pros and cons of either niche, and how much money you can make. With this info, you can start to map out where you are and where you want your career to go.

When should you accept low rates?

Mon, 11 Nov 2019 16:17:25 -0500

One thing I've dealt with many times over my career -- and I've seen other writers deal with it constantly, too -- is this idea of accepting low rates (or even zero pay) in exchange for "exposure." Normally I'm pretty skeptical and would say don't do it, but there are a couple of exceptions. This episode shows you what they are and gives you a framework to decide for yourself whether or not writing "for exposure" is worth your time.

Prospecting Red Flags

Tue, 05 Nov 2019 10:31:32 -0500

What are some signs of a bad-news prospective client? Let's chat about the red flags that are set off by the people you DON'T want to work with.

What happens when a client doesn't like your work?

Tue, 15 Oct 2019 14:18:23 -0500

It doesn't happen often, but there will be times when your client is less than thrilled with something you turn in. How should you respond? And what can you do to avoid the awkwardness?

Should you discount your rates?

Fri, 11 Oct 2019 13:33:05 -0500

Should you ever discount your rates? What do you say to someone who says you're charging too much? This episode shares some of my thoughts... and it gets a little feisty.

How to Validate a Freelance Writing Niche and Know It's Profitable

Mon, 30 Sep 2019 13:46:11 -0500

One of the most important questions you can answer for yourself is whether or not a niche is profitable. Now, I personally think it's possible to make some money doing just about anything. HOWEVER, there are some niches that just have way more opportunity than others. These are my best tips for knowing when you've found 'em (and some clues for finding them in the first place!).

How to move into a new niche

Mon, 23 Sep 2019 15:31:51 -0500

I'm getting tons of questions right now about how to move into a new niche, whether it's a new one or one that you just want to add to the docket. In this episode, I'm sharing my "bridge" technique -- with real life examples -- to show you how to move into a new niche.

How do you know it's time to pick a niche?

Tue, 17 Sep 2019 14:33:18 -0500

I've been talking a lot lately about why you should NOT pick a freelance writing niche, but that advice isn't forever for all people. So when DO you know you've found a good niche? And how do you move into it? That's what we're talking about in today's episode!

How to market yourself as a generalist

Thu, 12 Sep 2019 09:31:06 -0500

Probably the #1 question I get (or objection!) when I tell people they don't HAVE to pick a niche is this: "But how do I even market myself as a generalist?" This episode answers that question. As always, feel free to reach out with any questions, and the best way to do that is to join my free Facebook group! Find us at ashleygainer.com/facebook

It's ok to be a generalist

Tue, 03 Sep 2019 14:33:04 -0500

I recently sent an email to my list about how it's ok NOT to choose a niche, and it sparked a lot of interesting discussion. This month, I'm bringing the conversation to the podcast. In today's episode, I'm sharing why I changed my mind on the whole "writers must have a niche" thing and offer comfort and encouragement to those of you who are struggling to get started because you don't have a niche. Join us in the Facebook group (ashleygainer.com/facebook) or send me an email with your thoughts and questions (support@ashleygainer.com).

Why I love my paper whiteboard (and what that even means)

Mon, 26 Aug 2019 14:52:50 -0500

My mentor and dear friend Julie introduced me to the concept of the paper whiteboard. I took her idea and combined it with my trusty composition book strategy, added a dash of the bullet journal, and now I've got all my notes and brainstorms in ONE place. It's amazing. Now you can do it, too! Want more? Visit copychatter.com.

Calendaring... my secret weapon for getting stuff done

Mon, 19 Aug 2019 14:33:44 -0500

I've tried a bunch of goal-setting and time-management systems... and also no system. Calendaring is the thing that works for me, so today I'm sharing my mad method with you! Like what you're hearing? Come hang out with me on Facebook! Look up the Ink Well Guild... or just go to copychatter.com and follow the link. See you there!

Motivation will fail you... do this instead

Mon, 12 Aug 2019 14:15:56 -0500

Probably my least favorite question is some variation of "how do I keep going when I don't feel like it?" Here's my take on that whole "motivation" issue and what to do instead of relying on that flighty feeling. Want more? Copychatter.com has links to all my good stuff, including the Facebook group!

Getting stuff done with kids underfoot (ask me how I know)

Mon, 05 Aug 2019 15:06:51 -0500

One of the things I get asked about the most is how to get stuff done when there are kids everywhere. I've got 3 small kids of my own, and I'm working from home... so I have a ton of experience and a LOT of opinions about this. Hear my best advice on today's episode. Want more? Check out copychatter.com and/or join us at the Ink Well Guild on Facebook.

Freelance Writing, 9 years later (a career update)

Tue, 30 Jul 2019 08:30:07 -0500

I get a lot of questions about what my work looks like these days. In this episode, I'll share some of the major shifts my career has taken over the past 8 months or so and give you a peek at what's coming. Eek! You can get links to a bunch of this stuff over at copychatter.com, or pop into the Facebook group and ask away.

Where to find freelance writing clients who pay well

Tue, 23 Jul 2019 08:49:07 -0500

It's the million-dollar question, isn't it? Where do you find freelance writing clients who pay well? In this week's episode, I give you some pointers. Come join us in the Facebook group! Search for the Ink Well Guild -- that's where I'm hanging out these days. And if you liked this episode, would you mind leaving a review? That's such a big help for people like me. Many thanks in advance!

The difference between blogging and freelance blogging

Wed, 17 Jul 2019 10:37:10 -0500

I get questions about blogging all the time, which tells me there's some confusion between blogging--running your own blog-- and freelance blogging--which is what we're doing. Learn the ins and outs, the key differences, and whether freelancing or blogging is right for you! for more info on any of the jibber jabber, visit copychatter.com. Don't forget to subscribe!

Services You Can Offer, Beyond Writing

Tue, 09 Jul 2019 11:33:26 -0500

This is the second in a 2-part discussion of what lies "out there" beyond blog posts, for freelance writers. Last week we talked about other types of writing; this week I want to pull back the curtain and show you all kinds of services that pair well with writing. Have fun with this!

If you're looking for help finding freelance writing clients, check out my new course! It's called Client-Bound and you can get all the info at copychatter.com/clients.

What is there besides blog posts?

Mon, 01 Jul 2019 16:24:03 -0500

I like to teach my new freelance writers to start with blog posts, but there's a whole lot of other writing work you can do besides blog posts! I offer suggestions and resources, try to give an idea of the sub-types of gigs there are, and generally show you the great big world of freelance writing. (And next week, I'll talk about the other types of non-writing work you can do alongside freelance writing)

To learn more about the podcast, visit copychatter.com. To learn more about Client-Bound, visit copychatter.com/clients. Leave a review if you're so inclined! And of course, don't forget to subscribe!

Stop Saying You're New!!

Mon, 24 Jun 2019 16:51:22 -0500

I feel a little bossy with the last two podcast titles, but I hope you'll hear me out! I see SO MANY freelance writers going around telling clients how new and green and beginner-ish they are. Stop doing that!! In this episode, I show you why that's such a problem and then we go over some alternative ways to present yourself. Please, please, please listen and get this right. Future you -- the one with all the writing gigs -- will thank you.

On to today's links:

ashleygainer.com/niche-challenge

copychatter.com

and the Facebook group is called the Ink Well Guild.

Stop Worrying about Your SEO

Tue, 18 Jun 2019 07:39:32 -0500

If you're a new freelance writer, the last thing you need to be worried about is SEO for your website. It's the long, slow game. It might bring you work in 6 months, but it will not bring you work tomorrow. When you're just getting started, you need to focus on things that will bring you work tomorrow. Hear what I recommend you do -- and not do -- when it comes to SEO for your writer website.

If you're interested in this and other methods for finding writing clients, I invite you to check out my new course, Client-Bound! Learn more at copychatter.com/clients

Inbound vs. Outbound

Tue, 11 Jun 2019 09:29:00 -0500

There are tons of marketing strategies for freelance writers. All of them fall under one of two categories. Do you know the difference? And do you have a favorite?

If you're ready to take your client-finding game up a notch, I highly recommend you join Client-Bound. You can learn more about it at copychatter.com/clients

And as always, you can reach me any time at ashley@ashleygainer.com.

How to Land Gigs When You Aren't Qualified (it can be done!)

Mon, 03 Jun 2019 16:40:27 -0500

How many times have you NOT applied for something because you didn't think you qualified for it? Well... stop doing that!! Listen to learn more, and while you're at it, how about a review?

Find us on Facebook by looking for The Ink Well Guild (and yeah, you gotta answer the questions to get in). And get your free guide to pitching and establishing yourself as a freelance writer over at copychatter.com.

Are there too many freelance writers?

Wed, 29 May 2019 10:12:47 -0500

I used to worry that I was training up an army of freelance writers to flood the market and drown in competition. Then I did some math....

If your pitches are getting you no work, or if you haven't even started pitching yet, download my FREE pitching guide and template at copychatter.com.

I Don't Work for Free (aka How to Avoid Scams)

Mon, 20 May 2019 13:09:26 -0500

Exposure doesn't put food on the table. Don't work for free. Plain and simple.

One of the most frustrating and heartbreaking stories I hear is of the earnest writer who's trying to figure out how to get ahead, only to fall for scam after scam. Don't let that be you!

Visit www.copychatter.com to get your free copy of the Freelance Writing Starter Pack!

Want me to cover something specific on the podcast? Send me an email at ashley@ashleygainer.com and, odds are, I'll do an episode for you :)

The 5 Starter Steps

Mon, 13 May 2019 13:28:02 -0500

While there are many ways to get started as a freelance writer, often those different paths tend to follow the same steps. If you want to become a freelance writer today, these are the 5 steps I recommend you take.

Get your downloadable copy at https://www.copychatter.com/starterpack.

I'm So Glad I Left My Tower

Fri, 26 Apr 2019 15:55:10 -0500

What does a Disney princess have to do with freelance writing? Hang with me as I pluck one of my favorite emails from the archives and share it with you. I don't know about you, but I'm ready for some Mickey waffles and a krispie treat right about now.

As always, you can reach me any time at ashley@ashleygainer.com. Let me know you're listening!

Six Figures... Or Not

Tue, 23 Apr 2019 12:08:49 -0500

I have writers with income goals anywhere from $500 to $10,000 per month. My own income goals have shifted wildly over the years. Where are you on the spectrum? (There's no wrong answer.)

As always, email me anytime at ashley@ashleygainer.com, or find the group on Facebook here.

The Main Benefit of Freelance Writing

Tue, 16 Apr 2019 14:47:37 -0500

The main benefit of being a freelance writer, in my mind, is also the benefit you want to be able to exercise as infrequently as possible. Setting up the right systems will make your life a whooooole lot easier when you need it, though. As always, feel free to email me with any questions! ashley@ashleygainer.com