Episode 75 kicks off 2026 with one simple truth: nobody is ever ready and that’s exactly why you should start anyway.

In this episode of The Ambition Show Podcast, Ehren breaks down why momentum beats motivation, why career pivots are the smart move in today’s “plot twist economy,” and how creators can go from zero to something without burning out or overthinking every move.

If you’re an entrepreneur, creator, or career switcher staring at a blank page, this one’s for you. In this episode, we cover: The myth of being “ready” — and why waiting is the real risk Career switching in 2026 and why loyalty to broken systems is optional The Creator Starter Pack: one platform, one format, one message A simple 90-day blueprint to build momentum without overwhelm Why confidence comes after action, not before Creator Starter Checklist The Creator Starter Deck mentioned in this episode is available now.

👉 Grab it via the link to our Gumroad store below and start building instead of overthinking: Affiliate Disclosure This episode includes a brief segment featuring one of our affiliate sponsors.

While we only partner with brands we believe may provide value to our audience, The Ambition Show Podcast and its hosts are not responsible or liable for any products, services, claims, or outcomes associated with our sponsors.

Always do your own due diligence before making a purchase.

Support the show Subscribe for weekly conversations on entrepreneurship, creators, and building something real Hit the notification bell so you don’t miss future episodes Share this episode with someone who’s been “getting ready” for way too long Links & Resources

🎒 Creator Starter Deck (Gumroad): https://ehrenthebrandbuilder.gumroad.com/l/edlzf

🌐 Official Website: www.ambitionshow.com/ 📩 Sign up for the FREE Ambitious Newsletter: Start messy. Start nervous.

Just start. Because nobody ever changed their life by waiting to feel ready.

When does a side hustle stop being a hobby and start becoming an asset? 

How do you take your side hustle full-time… and make sure it pays the bills? Making sure it is not just your dream.

1. VIRTUAL MENTORS
2. THE GAME PLAN

WHAT TO READ “The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future” by CHRIS GUILLEBEAU:

• About the author: 
  • Chris Guillebeau is an American author, entrepreneur, blogger, and speaker. He initially received attention for his entrepreneurship and travel blog, The Art of Non-Conformity, which led to the publication of a book of the same name in 2010. 
• How to purchase the book:
  • https://amzn.to/4jclV2u
• Purchase on Readinggraphics
  • https://readingraphics.com/product/download-the-100-startup-summary-in-pdf-audio-graphic/?ref=32944

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Mentoring is available both in-person and virtually, and many webinars are still free.

THE 15 INVALUABLE LAWS OF GROWTH” by JOHN C. MAXWELL

• How to purchase the book
  • https://amzn.to/3LxA9MZ

“START WITH WHY” by SIMON SINEK

• How to purchase the book on Amazon:
  • https://amzn.to/4k55uGe

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1. Plant Store Trends
2. Strategies for Shop Owners

• CASA CACTUS: https://g.co/kgs/gXb3Mc4
• BOTANICAL CAFE: https://g.co/kgs/y8YxH8C
• PLANT SHOP CHICAGO: https://g.co/kgs/yGFvMXo
• CHARMERS: https://www.charmerscafe.com/

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1. WHAT EXACTLY AI SEARCH IS AND HOW IT DIFFERS FROM TRADITIONAL SEARCH

2. HOW TO OPTIMIZE YOUR CONTENT SPECIFICALLY FOR AI SEARCH AND LLMS

3. HOW SEO AND AI SEARCH CAN WORK TOGETHER (NOT AGAINST EACH OTHER)

4. AND THE BUSINESS BENEFITS OF IMPLEMENTING THESE PRACTICES

“The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI”

• Paul Leonardi (Author)

• Tsedal Neeley (Author)

• Link to purchase the book: https://amzn.to/44FflhA

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List of 52 Second-Hand, Vintage, and Thrift Stores in Chicago: https://docs.google.com/spreadsheets/d/1n5FlD9gohTQZuIPmT8pUkwHzav1iHgdoclgzm2XdbqU/edit?usp=sharing

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Block Club Chicago: https://blockclubchicago.org/2025/02/19/chicago-vintage-stores-launch-national-vintage-store-day/

WGN-TV: https://wgntv.com/midday-news/style-files-check-out-vintage-store-day/

• About the author: Wolfgang Schaefer

• How to purchase the book: https://amzn.to/4iibHO4

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1. WHAT IS BRANDING

2. WHY IS IT IMPORTANT TO PROTECT YOUR BRAND?

3. WHY USE CANVA TO PROTECT YOUR BRAND

4. CANVA BRAND TOOLS

• Author: Austin Kleon

• Link to purchase the book: https://amzn.to/3RI4yvm

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Serial entrepreneur, marketing strategist, and digital writer. Minimalist marketing for online coaches and creators selling digital products and programs.

Find more: https://landonpoburan.substack.com/

Follow here: https://modernmediabuying.substack.com/

• Book name: “Substack Mastery: Insider Secrets from a Content Strategist & Seasoned Author: Learn the Basics, Stay Motivated, Grow Your Paid Subscribers, & Thrive with a Community”

• Author’s Full Name: Dr. Mehmet Yildiz

• How to purchase the book: https://amzn.to/4hUgepl

Ehren’s Substack: https://ehrenmuhammad.substack.com/

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• Name of the book: “What Got You Here Won't Get You There: How Successful People Become Even More Successful”
• Author: Marshall Goldsmith
• Buy here: https://amzn.to/4jozq03

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• Link to Medium Publication List: https://ehrenmuhammad.medium.com/list/submission-guidelines-for-medium-publications-64f734deb4b5

• 🔗Medium Publication Live Event: https://www.eventbrite.com/o/ehren-muhammad-28899340157

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• Name of the book: “SUPERFANS”
• Author’s Full Name: PAT FLYNN
• Link to purchase the book: https://amzn.to/3Rw0n5C

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“Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business” by Pat Flynn

• Purchase here: https://amzn.to/3Rp6DMn

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“RICH DAD POOR DAD” by Robert T. Kiyosaki

• Purchase here: https://amzn.to/3QUF39F

“INFINITE EXPANSION: How To Infinitely Expand Your Vision Of Abundance” by Jeff Badu

• Purchase here: https://amzn.to/4hVz3se

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• “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ” by Eric Ries

• How to purchase the book: https://amzn.to/4iN68r4

• SCORE Mentors: https://www.score.org/search-mentors

• Small Business Growth Planner – A customizable workbook to set goals and map out strategies: https://www.canva.com/design/DAGdegbAsik/RWzP_4CQpNrvrg01SxOX3w/view?utm_content=DAGdegbAsik&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

• Check out the Audio version and this awesome infographic of the timeless book by Carnegie; here is a link to the modern resource to learn the tips Carnegie shared and you can apply them as you go: https://readingraphics.com/product/how-to-win-friends-and-influence-people-book/?ref=32944

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• WHAT IS DEI AND INCLUSIVE MARKETING
• CURRENT LANDSCAPE
• HOW THESE PRACTICES HELP YOUR BUSINESS
• IMPACT TO YOUR BUSINESS

• “Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy” by Lola Bakare
• How to purchase the book: https://amzn.to/40zKVtp

• What is inclusive marketing and DEI materials from the AMA: https://www.ama.org/ama-member-benefits/?return_url=https://www.ama.org/dei-diversity-equity-inclusion-marketing/

• Cover photos photographer:
• https://www.canva.com/p/uberimages2/
• https://www.pexels.com/@gustavo-fring

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Let's get into the history of the platform and if you are a business owner, content marketer, entrepreneur, or advertiser we will share the FACTS you need to know.

• Key dates in YouTube History
  • February 14, 2005, YouTube is an American social media and online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.
  • April 23, 2005 "Me at the Zoo" is a YouTube video uploaded on April 23, 2005, recognized as the first video uploaded to the platform. The 19-second video features Jawed Karim, one of the co-founders of YouTube. His high school friend, Yakov Lapitsky recorded it.
  • On December 15, 2005, YouTube the site launched officially and by that time the site was receiving 8 million views a day. Clips at the time were limited to 100 megabytes, as little as 30 seconds of footage.

WHAT TO READ “YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer” by Sean Cannell (Author), Benji Travis (Author)

WHO TO WATCH

Best channels to watch and learn about YouTube

1. Pat Flynn: https://www.youtube.com/@patflynn
2. Nick Nimmin https://www.youtube.com/@NickNimmin
3. Nolan Molt: https://www.youtube.com/@nolanmolt
4. MKBHD: https://www.youtube.com/@mkbhd
5. Jade Beason: https://www.youtube.com/@JadeBeason
6. Think Media: https://www.youtube.com/@ThinkMediaTV

• Market complacency
• Customer frustration
• Tension points
• Consolidated power
• Outdated technology

WHAT TO READ

“21 Days to a Big Idea!: Creating Breakthrough Business Concepts” by Bryan W. Mattimore

1. ESSENTIALS TO ALL BUSINESS PLANS

2. BUSINESS PLAN FORMATS

3. BUSINESS PLAN SOFTWARE

• “The Lean Startup”

• Author:  Eric Ries

• Link to purchase the book: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

• Link to SCORE Mentor: https://www.score.org/chicago/local-mentors

• Link to Business Model Canvas template in Canva: https://www.canva.com/design/DAGYEfoCet4/RfmVSAWmjdJbWi0nlt_vZA/view?utm_content=DAGYEfoCet4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

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1. HOW PUBLIC RELATIONS WORKS

2. GROWING TREND

   1. PAYING TO WIN AWARDS

   2. PAYING FOR PRESS COVERAGE.

3. WHAT IS EARNED MEDIA

4. A STEP-BY-STEP PUBLIC RELATIONS AND EARNED MEDIA PLAN

   1. GENERATE UNSOLICITED AND FREE PRESS COVERAGE

• 8-Second PR: New Public Relations Crash Course by Liz H. Kelly

• How to purchase Free PR: How to Get Chased By The Press Without Hiring a PR Firm: https://amzn.to/4hbK4Wl

• How to purchase 8-Second PR: New Public Relations Crash Course: https://amzn.to/4j9JWsi

• Press Kit Template for Business Coach in Canva (Talking Presentation)

  • https://bit.ly/BCPressKit

• Links to Toastmasters International website

  • https://bit.ly/4h9uhaT

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1. The Rise and Controversy of TikTok

2. TikTok’s Impact on Small Businesses

3. Preparing for a Life Without TikTok

4. Final Thoughts and Actionable Tips

WHAT TO WATCH “ESSAYS ABOUT TIKTOK”

• “The Insane Truth About TikTok” by Magnates Media

• ‘This app saved our business’: Small businesses are bracing for a TikTok ban by Eve Upton Clark on Fast Company

• “What happens if the US bans TikTok?” by Io Dodds

• Cover by Marilou Zanoria

• LinkedIn link: https://www.linkedin.com/in/marilouzanoria/

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1. TOP 15 TRENDS

2. WHAT TO DO AND HOW TO PREPARE 

Course in AI: https://bit.ly/ehren-udemy-home

HubSpot AI Tools: https://hubspot.sjv.io/c/2416110/1833917/12893

HubSpot CRM: https://hubspot.sjv.io/c/2416110/1084927/12893

HubSpot CRM Spanish: https://hubspot.sjv.io/c/2416110/2209151/12893

HubSpot: https://www.hubspot.com/our-story

Stay up to date on everything that is changing in Marketing Technology

Some of the best training videos on how to use their tools and others

A Free industry-leading CRM 

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1. THE REALITY OF WORK

2. DO WHAT YOU LOVE AS SOON AS POSSIBLE

3. GOING FORWARD

• “The Monk and the Riddle: The Art of Creating a Life While Making a Living”

• Randy Komisar

• https://www.amazon.com/Monk-Riddle-Creating-Making-Living/dp/1578516447/ref=sr_1_1?s=books&ie=UTF8&qid=1416868116&sr=1-1&keywords=monk+riddle&pebp=1416868121527&asc_refurl=https%3A%2F%2Fwww.businessinsider.com%2F&asc_source=browser&asc_campaign=commerce-pra&tag=biauto-46962-20

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• Name of the photographer: Jill Wellington
• Pexels link: Photo by Jill Wellington: https://www.pexels.com/photo/lady-in-beach-silhouette-during-daytime-photography-40192/

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1. WHAT IS AN MVP MINIMAL VALUABLE PRODUCT AND ITS IMPORTANCE

2. MAKE YOUR MVP

3. NOTABLE MENTION - MVP ALTERNATIVES

• Pete Sena’s MVE: https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
• Rafayel Mkrtchyan’s MAP and MLP: https://medium.com/swlh/is-mvp-dead-what-you-should-know-about-mvp-and-map-7df02a1f711

• Best software to help create and launch a product

  • Canva: https://bit.ly/ehren4canva

  • Miro: https://bit.ly/EhrenMiroLink

  • Asana: https://bit.ly/3Wujct7

  • Envato: https://bit.ly/Ehren4Themes

  • LivePlan: https://bit.ly/49seiRv

• Name of the photographer

• Pexels link: @ArthurHidden

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Follow: https://www.instagram.com/theambitionshow/

• Video script template https://docs.google.com/document/d/1oUq6dxJ1dRCa0akBnagWQYeIvWSf13jUalevH1j2CVM/edit?usp=sharing
• Canva YouTube Thumbnail template: https://www.canva.com/design/DAGZ_cnrZSE/wH46Xa9YFaf8mX0O7ACJdg/view?utm_content=DAGZ_cnrZSE&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
• Canva Bumper template: https://www.canva.com/design/DAGZ_UVXyNk/Dq6h_Lh7H23xD6rhk72IJA/view?utm_content=DAGZ_UVXyNk&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

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• Digital Products Tips And Advice

  • Medium reading list: https://ehrenmuhammad.medium.com/list/digital-products-tips-and-advice-3d873db95b38

• What's Next for the U.S. Job Market? A Look at 2025’s Employment Landscape

  • Megan Rose, S. https://www.linkedin.com/pulse/whats-next-us-job-market-look-2025s-employment-megan-rose-shrm-cp-vefuc/

• Do THIS to Sell More Digital Products!

  • Jessica Stansberry

  • https://www.youtube.com/@jessicastansberry/videos

• How To Start a Business for $0 in 2024 Selling Digital Products

  • Aurelius Tjin

  • https://www.youtube.com/watch?v=DcphPAAYufQ&t=573s

• What Are Digital Products? Sell These 10 Products Online (2025)

  • Shopify

  • https://www.shopify.com/blog/digital-products

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• Author: SCOTT KUPOR
• Book: “SECRETS OF SAND HILL ROAD”
• Link to purchase the book: https://bit.ly/4gwviJO
• Author: PETER THIEL AND BLAKE MASTERS
• Book: “ZERO TO ONE: NOTES ON STARTUPS, OR HOW TO BUILD THE FUTURE”
• Link to purchase the book: https://amzn.to/4fAzCGX
• Summary of Zero to One
  • Stefania Druga https://medium.com/@Stefania_druga/zero-to-one-my-summary-of-peter-thiel-s-book-bbb1e3676457

• Start-Up Investor or Not Checklist (Google Doc): https://bit.ly/AmbitionShowFreeBee
• Business Model Canvas (Canva): https://bit.ly/40cS584
• Use on Canva: https://bit.ly/3PdXYLM
• Forbes List of Local Banks by State
  • https://www.forbes.com/lists/best-in-state-banks/

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• Neil Patel
  • https://neilpatel.com/blog/
• Rand Fishkin
  • https://moz.com/help
  • https://moz.com/blog
  • https://sparktoro.com/team/rand
• SearchEngineJournal
  • https://www.searchenginejournal.com/

• Website workbook
  • Link to workbook
  • Click and Save a Copy: https://docs.google.com/spreadsheets/d/1TveZvA6L-zjNg1hlCIb6rcsmhqK0He--jPH3DNvKmsk/edit?usp=sharing
• Link to Free website scan
  • https://www.emproltd.com/contact-8
• Beginners Guide to SEO
  • https://www.emproltd.com/post/a-beginner-s-guide-to-keywords-in-seo

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• THE “BIG DOGS” MOST WELL-KNOWN WEBSITE BUILDERS
  • Who are the movers and shakers of this industry?
• BEST BUILDERS BY INDUSTRY
  • These have the tools best for specific types of businesses but can work for any business.
• HOW TO FIND THE RIGHT FIT FOR YOU
  • A quick checklist to find the right website builder for you and your business.
• BEST PRACTICES
  • Final advice and tips.

• Book: “Launch”
• Author: Jeff Walker
• Link to purchase the book

• Website workbook
  • Link to workbook
  • Click and Save a Copy: https://docs.google.com/spreadsheets/d/1TveZvA6L-zjNg1hlCIb6rcsmhqK0He--jPH3DNvKmsk/edit?usp=sharing

• Cover designer: https://www.linkedin.com/in/marilouzanoria/
• Name of the photographer: @studioroman on Canva

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Make this weekend count!

• 10 LAST-MINUTE IDEAS TO PROMOTE YOUR BUSINESS FOR SHOP SMALL
• 10 STRATEGIES SPECIFICALLY FOR ONLINE BUSINESSES
• TACTICS BEST FOR SERVICE-BASED BUSINESSES

STAY CONNECTED Visit: https://www.ambitionshow.com/podcast

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#ShopSmall #SmallBusinessSaturday#motivation #ShopLocal #SupportSmallBusiness #SmallBizLove #ShopSmallBusiness

• Data Analysis: AI tools can quickly process large datasets, identify trends, and make predictions or recommendations (e.g., predictive analytics, market forecasting).
• Automation: AI-powered tools (e.g., chatbots and virtual assistants) can automate repetitive tasks, such as scheduling, email management, or customer support.
• Content Creation: AI tools can generate written content, code, images, or music based on prompts or datasets (e.g., text generators and image recognition tools).
• Natural Language Processing (NLP): AI can understand and generate human language, making it useful for language translation, sentiment analysis, or chatbots (e.g., language models like GPT).
• Personalization: AI tools analyze user behavior to personalize recommendations, content, or ads (e.g., recommendation engines in streaming services or online stores).
• Decision Support: AI can help businesses make data-driven decisions by providing insights from large volumes of information that would be difficult to analyze manually.

These tools rely on machine learning, neural networks, or other AI techniques to improve their performance over time and are increasingly used across industries to drive efficiency, creativity, and innovation.

1. What AI Tools are and are NOT
   1. Getting the truth of what AI is and is not so you can make the best decision for your business and get work done.
2. Best AI Tools for Research
   1. Where to start? Kicking off the research aspect of any project 
3. Best AI Tools for Writers
   1. These tools help you polish up your writing and become the digital editor you need. They can also help a great deal before you get your work in front of a professional editor/proofreader, which I always suggest.

WHAT TO READ WATCH

• YouTub channel: Andy Stapleton
  • https://www.youtube.com/@DrAndyStapleton/videos
• YouTube channel: Simplilearn
  • https://www.youtube.com/@SimplilearnOfficial

TAKE-A-WAYS = FREE OFFER(S)

• Big List of AI Prompts for Business Research and Writers: https://docs.google.com/document/d/1L8bNnbDOOYYV90k9jOCYBKbrTfXhrP-1IAMj11Z4o-0/edit?usp=sharing
• How To Make a Research Plan (Template): https://www.indeed.com/career-advice/career-development/how-to-write-research-plan
• Try Grammarly with me: https://www.grammarly.com/referrals/redeem?key=xtl9su0sqttb2l6r

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• Mark Manson
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
  • https://amzn.to/3O4QjyT

• • SMART Template: https://www.ambitionshow.com/smart-goals-free-esources

• Link to using Asana for SMART Goal projects: https://asana.com/resources/smart-goals

• Name of the photographer: STILLFX

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• Turn a challenge into an opportunity
• How to start as a Virtual Assistant
• Advice to be a successful Virtual Assistant

• Title: “The 15 Invaluable Laws of Growth”
• Author: John C. Maxwell
• How to purchase the book
  • https://amzn.to/3LxA9MZ

• Project Management Tool: Asana is the best and most straightforward tool for managing clients and your life.
  • https://bit.ly/3Wujct7
• AI Tools: Rytr is the best AI writer for SEO copy, creating a brand voice, and help with blogging
  • https://rytr.me/?via=ehren
• Canva: Create everything from eBooks, social media content, and pitch decks
  • https://bit.ly/ehren4canva

WEBSITE LINK:

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1. PASSIVE INCOME: WHAT IT IS AND WHAT IT AIN'T 
   • What is passive income
   • Biggest misunderstandings
2. HOW TO MAKE IT AS AN ENTREPRENEUR
   • Create. Sale. Earn
   • Ownership

WHAT TO READ

The Guide to Passive Income: How Affluent Investors Build Generational Wealth” by Andrew Lanoie

• In an unprecedented time, millions realize they can no longer count on just their 9-5 job or one income stream. These pages contain the exact strategies Andrew Lanoie used to retire from the rat race in his 30s. And he will teach you 11 of the best income-generating assets available today. What Andrew is talking about is truly passive income. The kind you can make in your sleep. The type that trickles into your account each month or each quarter, regardless of whether or not you even get out of bed. Only by generating this kind of income can you achieve the type of financial freedom and wealth to enjoy life on your terms. With enough passive income, you can stop living a life of worry and start living one filled with abundance, confidence, and tranquillity.
• Three (3) key takeaways from the book and how it helps the listeners
  • This book was written and published during the pandemic, so the 
  • This book is perfect for understanding how different assets can generate passive income and how to get started. You do not need to be a seasoned investor or someone that has a working knowledge of investing
  • Not trendy. As an investor, especially one serious about creating long-term gains and consistent income, trendy topics or investment instruments are the opposite of what you want. Andrew goes in-depth about all the methods of generating passive income, starting from day one.
• How to purchase the book
  • https://www.amazon.com/Guide-Passive-Income-Investors-Generational/dp/0578882213/ref=asc_df_0578882213/?tag=hyprod-20&linkCode=df0&hvadid=533302342524&hvpos=&hvnetw=g&hvrand=18243791418063818373&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021744&hvtargid=pla-1384106414322&psc=1

TAKE-A-WAYS = FREE OFFER(S)

• Learn about investing on STASH: https://www.stash.com/learn
  • Subscribe to the YouTube Channel: https://www.youtube.com/@theambitionshowpodcast
  • Create your eBook from start to finish in Canva: https://www.canva.com/templates/?query=ebook

• Video by Anna Nekrashevich: https://www.pexels.com/video/marketing-businessman-person-laptop-6794223/
• Video by Monstera Production: https://www.pexels.com/video/digital-art-showing-profit-maximization-6282186/
• Video by Tima Miroshnichenko: https://www.pexels.com/video/shiny-black-car-6873503/
• Video by Luis Quintero: https://www.pexels.com/video/close-up-view-of-a-camera-on-blur-background-1998560/
• Video by Anamul Rezwan: https://www.pexels.com/video/construction-site-1197802/
• Video by Pixabay: https://www.pexels.com/video/crane-856350/

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1. What is Dropshipping
2. What No One Tells You About Dropshipping
3. Best Practice for Dropshipping
4. The top 10 things most will tell you before you start a dropshipping business.
   1. From experience, what to do and not to do to start right
   2. What makes Shopify the best platform for drop shipping?

Using professionally designed themes optimized for your dropshipping store is the best way to start your business on the path to success. Whether you are a first-time entrepreneur or a veteran, an optimized theme is necessary. It’s easy to use one of the team’s professionally developed SEO-ready Shopify dropshipping themes.

CLICK HERE: https://bit.ly/3xTavPD for the best themes to start your dropshipping passive income business!

1. Consumer electronics
   1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-warehouse
2. Apparel/Fashion
   1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-dawn
3. Office supplies/equipment
   1. https://www.printful.com/blog/best-shopify-themes-for-dropshipping#h-startup

Contact my team to install and optimize your Shopify store theme: https://bit.ly/3KVyWPu.

No book suggestions in this episode. Instead, I have 2 of the best YouTube channels for you to follow and learn how to get the most out of your Shopify Dropshipping store.

• YouTube channel 1: Learn with Shopify - https://www.youtube.com/@learnwithshopify
• YouTube channel 2: Shopify Success - https://www.youtube.com/@Shopify-Success
• Blog: 50 of the Best Shopify Stores to Inspire You: https://www.shopify.com/blog/shopify-stores
• YouTube channel 3: My Wife Quit Her Job: https://www.youtube.com/@mywifequitherjob

• Product Inventory Workbook
• Best deals on domains with Ionos

• @achira22-images

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• Alston Kleon
• “The Steal Like an Artist Journal”
  • How to purchase the book
    • https://austinkleon.com/journal/
    • Audio Trilogy - https://austinkleon.com/steal-audiobook-trilogy/
    • Austin’s newsletter https://austinkleon.substack.com/?r=2ers61&utm_campaign=subscribe-page-share-screen&utm_medium=web

• Sign up for Miro https://miro.com/signup/
• Sign up for Canva https://www.canva.com/free/

• Name of the photographer: Julia M Cameron
• Pexels link: https://www.pexels.com/photo/top-view-photo-of-boy-drawing-on-white-paper-4144097/

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Taking the first step can be the hardest, and leaving that steady paycheck, aka 9-to-5, can be extremely difficult.

Now, the entrepreneur's lifestyle isn’t easy, and it's not for everyone, especially at the same time. 

But once you have that itch and find your passion, it's up to you to invest in yourself and pursue what makes you happy.

Today, we discuss what it takes to transition from a day job to turning your passion into your new career. Edgar Tejada, who successfully made that transition and owns Panama Tours Company, joins us.

• Find your passion and pursue it
  • There is a simple 3-step process  
    • 1. Discovering and Defining Your Passion:
      • Self-Exploration: Identify what truly excites and motivates you. This can be hobbies, interests, or activities you lose track of time doing. Use tools like journaling or taking personality assessments to gain deeper insights.
      • Research and Validation: Once pinpointed your passion, research potential career paths. Look for examples of people who have successfully turned similar passions into professions and understand the market demand and opportunities.
    • 2. Skill Development and Mastery:
      • Education and Training: Invest time in learning and mastering the skills required to excel in your chosen field. This can include formal education, online courses, workshops, or self-directed learning.
      • Practical Experience: Gain hands-on experience through internships, volunteering, freelancing, or starting small personal projects. Real-world practice helps you refine your skills and build a portfolio that showcases your abilities.

• • • 3. Building a Personal Brand and Network:
      • Personal Branding: Establish a solid brand that reflects your passion and expertise. Use social media, a personal website, and other platforms to share your journey, showcase your work, and connect with like-minded individuals.
      • Networking:** Actively build a network within your chosen industry. Attend industry events, join professional organizations, and connect with mentors who can provide guidance and support. Networking opens doors to opportunities and helps you stay inspired and informed.

• • By focusing on these areas, you can effectively transition from having a passion to building a fulfilling and sustainable career around it.

• We are joined by Edgar Tejada, who successfully made that transition and owns Panama Tours Company. 

• Welcome Edgar Tejada
  • With over 15 years of experience and a proven track record of driving growth, identifying opportunities, establishing partnerships, and promoting brand expansion, Edgar is the ideal guest to speak to all of us. 
  • Holding strategy leadership roles with tech giants such as Dell and Samsung
  • Edgar has taken his vast leadership experience and passion for innovation to start multiple businesses. 
  • Edgar took time from his busy schedule to share his journey from tech leadership to starting a boutique touring business
• What they are knowledgeable about travel industry startup
• Notable accomplishments
  • 1 - At Samsung, he led strategy and planning teams that supported 32+ countries, including all Central American and Caribbean nations. 
  • 3 - He’s Vice President of Dealhappi, a worthy challenger of the crowned leader of deal sites like Groupon

And the man knows Panama like nobody else…this is my conversation with Edgar Tejada.

1. What is the Panama Tours Company?
2. What did you do before Panama Tours?
3. What inspired you to start Panama Tours Company?
4. What sets your company apart from other tours in Panama?
5. How do you promote and market your business?
6. How do you ensure your tour guides provide travelers with an authentic, immersive experience rather than just reciting scripted information?
7. With the rise of technology and online booking platforms, how do you maintain a personal touch and connection with your customers throughout their journey with your company?
8. Do you have any plans for your business that you want to share with our listeners? Remember, these are fellow entrepreneurs who love to travel.

WHAT TO READ “Be a Free Range Human” 

• About the author: Marianne Cantwell
• How it relates to our topic
  • Work and live the life that you want,  not the life that others want you to live or you are told to.
  • Positive and realistic stimulant to help you think outside of the box that others have put you and themselves in. 
• Three (3) key takeaways from the book and how it helps the listeners
  • Take away 1
    • Unleashing your Passion for your career 
  • Take away 2
    • Escaping career cage
  • Take away 3
    • Embrace your authentic voice
• How to purchase the book
  • • https://www.amazon.com/Be-Free-Range-Human-Escape/dp/B0C9MVC3DD/ref=mp_s_a_1_1?crid=2QOV4R7L13BQW&dib=eyJ2IjoiMSJ9.P9yDtdndPxsJTelX1wTI_w.tiDGHoBy9hgksqXzAke-M5rF7dYInM8O6_D0JOEjr4Q&dib_tag=se&keywords=Be+a+Free+Range+Human+Marianne&qid=1714934024&s=audible&sprefix=be+a+free+range+human+marianne+%2Caps%2C354&sr=1-1

TAKE-A-WAYS = FREE OFFER(S)
Business plan - https://www.bplans.com/sample-business-plans/

Links to Research:
https://www.worldbank.org/en/country/panama/overview

https://www.worldatlas.com/articles/the-biggest-industries-in-panama.html

https://www.statista.com/topics/2847/panama/#topicOverview

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• Cultivating a Strong Company Culture to Foster Innovation and Success, Fostering a Positive Work Environment and Employee Engagement
• Creating a strong company culture is the foundation for fostering innovation and achieving success. Organizations can unlock their full potential by nurturing a positive work environment and prioritizing employee engagement.
• The importance of corporate culture cannot be overstated. It sets the tone for how employees interact, collaborate, and innovate. When a positive work environment is cultivated, employees feel valued and motivated to contribute their best work.
• Implementing effective employee engagement strategies is critical to fostering a culture of innovation. By empowering employees to share ideas, collaborate freely, and take ownership of their work, companies can drive creativity and productivity to new heights.
• Your leadership style will greatly influence the culture of your brand and business.

Marketing is not just about selling a product or service; it's about creating a connection with your audience. You can elevate your brand to new heights and forge strong customer relationships by leveraging effective marketing strategies.

To elevate your brand, you must employ innovative marketing techniques that set you apart. By understanding the needs and preferences of your target audience, you can tailor your messaging and branding to resonate with them on a deeper level.

Effective marketing campaigns are crucial to capturing consumers' attention and driving engagement. Through compelling storytelling, eye-catching visuals, and strategic messaging, you can create campaigns that promote your products and foster a sense of community and belonging among your customer base.

By prioritizing customer connection through marketing efforts, you can build trust, loyalty, and long-lasting relationships that will benefit your brand for years. Marketing has the power to not only drive sales but also create meaningful connections that turn customers into brand advocates.

Customer experience marketing is a crucial aspect of growing your customer base. Customers who have a positive experience with your company are likelier to become advocates and promote your brand. This can result in reaching new customers through word-of-mouth advertising. Ultimately, it can increase revenues, retention rates, and brand loyalty.

1. Create a clear customer experience vision.
2. Understand your target audience.
3. Establish an emotional connection.
4. Monitor and respond to reviews.
5. Implement changes in response to reviews and testimonials.
6. Build a brand personality (be authentic, honest, and
7. Identify your churn rate.

• Per Salesforce: The Churn rate is when customers stop doing business with a company over a period. Churn may also apply to the number of subscribers who cancel or don't renew a subscription. The ideal churn rate for mature and established companies is 5% to 7% annually and less than 1% monthly churn.

Sales strategies are the backbone of any successful business, driving revenue and fueling growth. Companies can boost their sales performance and achieve remarkable results by implementing effective sales tactics and revenue generation techniques.

From innovative approaches to time-tested methods, the power of sales strategies lies in their ability to connect with customers, understand their needs, and provide solutions that drive value. By mastering the art of sales tactics for success, businesses can create a sustainable path toward increased revenue and accelerated growth.

Design your sales funnel.

1. Prospecting

• Use your customer avatar to identify who you are looking for and how to find them.
• Research at a high, general level of knowing your audience, not fans and customers just yet
• This is the quantity stage.

• Make your presence known to the audience.
• Create content they will value and respond to qualify those you will take to the next step.
• This is where you will identify those who are interested in your services, products, and the value you bring

• Quality over quantity at this point

• You will hear NO more than you hear YES. How will you handle that?
• Learn from every presentation and meeting
• Focus on value less than

• Now the real work begins - don’t wait until the customer signs the deal

• Communication is the key - listen more than you speak
• Under promise - over deliver - deliver on time, keep the channels open and regular
• Leverage the deliverables as materials to promote your work

Hubspot has a great Sales Plan Template to leverage in this article: https://blog.hubspot.com/sales/sales-process-

1. About Hubspot

• HubSpot CRM Platform — Generate leads, close deals, and create remarkable customer experiences. Learn how to grow your business with a demo of HubSpot's software. Works With Any Website. All-on-One Software. Global Support. No-Hassle Integrations.
• Hubspot Pros and Cons

• Although Salesforce started as a Software as a Service (SaaS) company, it has grown into a Platform as a Service (PaaS) company.
  It means that their customers can buy not only a ready-to-use Salesforce CRM system but also build their framework components (Lightning components) and custom apps on top of the Salesforce Lightning platform (Force.com), become Salesforce partners and then market these software products on its app marketplace – AppExchange.
  Also, Salesforce encourages users and companies to know their platform capabilities and features better and join their online training hub, Trailhead, where they can get educational resources from learning modules like “Salesforce Platform Basics” or expert support from the Trailblazer Community. To date, Salesforce has had over 150,000 customers worldwide. It is behind the scenes of business behemoths such as American Express, Sony, the Coca-Cola Enterprise, the Charles Schwab Corporation, TD Ameritrade, and others.
  Now, Salesforce dominates the CRM market with over 20% market share, and its share prices will only increase.
  The company is also famous for its company and product acquisitions. Among the latest and most significant ones are ClickSoftware, Mulesoft, and Tableau. Why do so many businesses, from start-ups to Fortune 500, jump on the Salesforce train?
• Salesforce Pros and Cons

• HoneyBook is the centralized clientflow management platform that empowers independent businesses to deliver remarkable client experiences and confidently operate. Use one platform to see what’s happening with all projects. Manage each stage, from inquiry to payment—and everything in between. Keep invoices, contracts, and all other vital files organized in one space. HoneyBook's client flow management software is easily accessible to you and your clients from anywhere. HoneyBook integrates with tools such as QuickBooks, Calendly, Zapier, Gmail, and Google Calendar.
• Honeybook Pros and Cons

• Zoho CRM is an award-winning CRM trusted by a global network of over 250,000 businesses in 180 countries to convert more leads, engage with customers, and grow their revenue. Zoho CRM is a single repository that combines your sales, marketing, and customer support activities and streamlines your process, policy, and people in one platform.
• Zoho CRM Pros and Cons

• Adobe Marketo Engage: an all-in-one marketing solution. Attract, segment, and nurture customers with precision. Track every touchpoint to measure success. Say goodbye to generic campaigns and unqualified leads. Embrace effective engagement!
• Pros and Cons
• Not a traditional CRM

1. Create scripts and templates
2. Do A/B testing
3. Test on other sales professionals and mentors
4. Capture feedback

Mastering money management is critical to achieving sustainable growth in both personal and business finances. By implementing intelligent financial management tips and best practices, individuals and companies can pave the way for long-term success.

From creating effective financial plans to adopting sustainable growth strategies, mastering money management is essential for securing a stable financial future. Individuals and businesses can confidently navigate economic challenges and achieve their long-term goals by focusing on sound financial practices.

1. Keep your accounts separate.
2. Create a target financial goal and align goals to the sales process and marketing plan.
3. Record every transaction in one place - make a schedule to
4. Go slow, focus on steady growth for long-term success
5. Take on little to no debt when you start
6. Work with an experienced professional to start and learn how to monitor your money, do taxes and payroll, and measure success.

• In conclusion, integrating these pillars is the key to building a resilient and successful business model. By leveraging technology, focusing on customer experience, and fostering innovation, businesses can adapt to changing market conditions and thrive in the long run.
• Remember, it's not just about implementing these strategies individually but about weaving them together seamlessly to create a strong foundation for growth and sustainability. Embrace change, stay customer-centric, and never stop innovating - this is the recipe for success in today's dynamic business landscape!

WHAT TO READ “Good to Great: Why Some Companies Make the Leap...And Others Don't ” 

• About the author: Jim Collins 
• How to purchase the book
  • https://amzn.to/49N2Q2u

TAKE-A-WAYS = FREE OFFER(S)

• Bplans templates: https://bit.ly/3o5ozQU
• LivePlan; Bplans for Startup: https://bit.ly/49seiRv
• Use Rtyr to help write your ideas and whit research https://rytr.me/?via=ehren

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Outsourcing describes when a business obtains a product or service from an outside provider, rather than handling it in-house. As a small business, outsourcing allows you to get more done and trust important tasks and processes to professionals, without having to actually grow your full-time team in a significant way.

• PROS
  • Keep Payroll low
  • Easier Tax process
  • Reduces operating expenses
  • Cost effective
  • SBA article: https://www.sba.gov/blog/10-small-business-functions-can-be-easily-outsourced#:~:text=Outsourcing%20describes%20when%20a%20business,team%20in%20a%20significant%20way.
• CONS
  • Brain Drain
  • Increase Unemployment Rate
  • Investopedia article: https://www.investopedia.com/financial-edge/0312/4-ways-outsourcing-damages-industry.aspx

• Free up time for FTEs 
• Outsourcing as a business
  • Recruiting and Subcontracting
• Referrals
  • Bring value to your network
  • Earn income from affiliations

• I grew my team into an agency
  • Outsourced SEO and Graphic Design services

WHAT TO READ “Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business” by Ari Meisel and Nick Sonnenberg 

• How to purchase the book: https://www.amazon.com/Idea-Execution-Optimize-Outsource-Everything/dp/1619615053/ref=asc_df_1619615053/?tag=hyprod-20&linkCode=df0&hvadid=266029226073&hvpos=&hvnetw=g&hvrand=7768083813816042855&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9021734&hvtargid=pla-439805368311&psc=1&mcid=1c643f157f1c3a70b5f0169a75d800d9&gclid=Cj0KCQjwiMmwBhDmARIsABeQ7xQrHZ_-wGpA7kgVVg5lpuO-i9WC-fRad_LYMjUf7ptaWLJMD1HG6xEaAoAyEALw_wcB

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Whether it's insurance, finance, beauty, or fashion, we have all had a run-in with someone selling something. Still, instead of selling products, they are more focused on growing the number of members, distributors, direct sellers, or whatever their organization calls them. In this episode, we examine the business model of Multi Level Marketing.

• WHAT IS MULTI-LEVEL MARKETING
  • Multi-level marketing (MLM) companies are involved in selling products and services by using a non-salaried workforce in a pyramid-structured commission system.
  • These companies are also referred to as referral or network marketing companies. According to a 2021 report issued by Grand View Research, the size of the MLM industry stood at $189.71 billion by the end of 2021.
  • The industry is projected to experience an annual growth rate of 6. 1% from 2022 to 2028, reaching a substantial size of $286. 7 billion. As of 2021, the Asia Pacific region holds the largest market share at 45%. MLM companies are gaining market share in key economies such as China, India, and Indonesia. 
  • Many MLM models are legal, but there are also illegal operations run as pyramid schemes, and this has cast some negative light on legitimate MLM businesses.
  • Multilevel marketing is a legitimate business strategy that certain direct sales companies employ to market and sell their products and services.
  • Existing members are strongly encouraged to promote and sell their offerings to others and recruit new individuals.
  • Participants are paid a percentage of their recruits' sales.
  • Members receive some form of commission at all levels, meaning the more layers there are, the more money people can earn.
  • The FTC investigates MLM programs to ensure they do not operate as illegal pyramid schemes.

• IS THE MLM MODEL A SUCCESSFUL MODEL, AND ARE THE BUSINESSES SUCCESSFUL

• • According to the Yahoo Finance MLM market analysis report by Amia Aheer, he identified these are the top MLM companies in the world are
    • Herbalife
      • https://www.herbalife.com/en-us
    • Natura & Co
      • https://www.naturabrasil.com/
    • Amway
      • https://www.amway.com/
    • References: https://www.insidermonkey.com/blog/5-biggest-mlm-companies-in-the-world-1116272/
    • https://finance.yahoo.com/news/17-biggest-mlm-companies-world-144157353.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALUQQwrOz7DRxaxj-F2ZEnK3SyRmlLb6ZuksZG_RBXNJXwv4IOFY2fYmR8LegX2tDydu4cWeRvqGJ5MdTrxvdS1mbbIxJnpv64pX0nQXieaxvaKn_wafN0cGS0Qv0T984eQfHkSQIjor4r2sIjXfT7_GgiUXAZglbBWJqXewVGH7
  • MLM participants
    • Direct sellers, distributors, agents, members, consultants
  • MLM companies
    • Tupperware, Amway, Primerica, Herbalife, Mary Key, Avon, Zumba
  • Real numbers and reality of MLM
    • Article on Fundera https://www.fundera.com/resources/mlm-statistics
  • They cited these top 10 stats:

1. About one in 13 adults have participated in multilevel marketing (MLM).
2. There are about 6.2 million Americans actively involved in “direct selling.”
3. The MLM industry grossed $35.4 billion in 2018.
4. As of 2009, 94.2% of Direct Sellers Association (DSA) members use MLM.
5. Wellness and cosmetics/personal care are the top direct-selling categories.
6. 52% of MLM participants say the company’s representation of making a profit is “not too accurate” or “not at all accurate.”
7. At least 50% of MLM participants drop out after one year.
8. It costs an estimated $25,000 to launch an MLM business.
9. 66% of MLM participants invest less than $1,000.
10. Only 25% of MLM participants turn a profit.

• ELEMENTS OF AN MLM
  • https://www.investopedia.com/terms/m/multi-level-marketing.asp
  • References
  • Product/Services
  • Growth opportunities
  • Emphasis on Independence/Working Independently
  • System in place
  • Compensation Structure

WHAT TO READ “Ponzinomics: The Untold Story of Multi-Level Marketing” by Robert L. FitzPatrick 

• About the author
  • Robert L. FitzPatrick
  • Reference: https://www.amazon.com/stores/author/B08PY935QG/about
• How it relates to our topic
  • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread worldwide. It is the first book to investigate the multi-level marketing phenomenon profoundly and to fully explain how the legitimate business of "direct selling" was turned into deceptive pyramid recruiting. Ponzinomics dissects the elements that distinguish "multi-level marketing" from legitimate sales and reveals how a "business" could become a delusional belief and a pyramid scheme, a pseudo-business model. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street for the presidency of Donald Trump with a program of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe. Ponzinomics is a discomforting look at the threads of American culture, business, and politics that were woven into what has become the largest scam on Main Street.

• How to purchase the book
  • On Amazon: https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing/dp/0578443511

• WHAT TO WATCH “Betting on Zero” Written and Directed by TED BRAUN 

  • About the author
    • Ted Braun
    • Reference: https://www.imdb.com/name/nm0105862/bio/?ref_=nm_ov_bio_sm
  • How it relates to our topic
    • A critical review of the growth and impact of Herbalife Inc. It investigates the allegation that Herbalife is a pyramid scheme. It follows Bill Ackman's short investment in Herbalife, which is ostensibly a billion-dollar bet that the company will soon collapse. The documentary follows billionaire hedge fund titan Bill Ackman and several former Herbalife distributors after Ackman takes a billion-dollar short position in Herbalife, alleging it is a pyramid scheme destined to collapse. The film also chronicles Ackman's feuds with Herbalife CEO Michael O. Johnson and investor Carl Icahn and the resulting controversy over both the short and Herbalife's business practices.

• How to purchase the book
  • Free on Tubi: https://tubitv.com/movies/100004596/betting-on-zero?start=true&tracking=google-feed&utm_source=google-feed

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Today, we go over the essentials of building a membership business.

Let’s get it!

• WHAT IS THE MEMBERSHIP BUSINESS MODEL
• HOW TO APPLY THE MEMBERSHIP MODEL TO YOUR BUSINESS
• EXAMPLES OF SUCCESSFUL MEMBERSHIP MODELS

We have all heard the term, "Membership has its privileges." This was American Express company's classic slogan. All because, back in 1954, the American Express credit card was first issued, and it was an early pioneer in promoting the benefits of paid memberships. The membership model not only provides advantages and perks for its members, but it also offers several significant benefits for brands:

• WHAT IS THE MEMBERSHIP BUSINESS 
  • Benefits of the membership model for consumers
  • Benefits of the membership model for businesses
    • Lower ongoing business costs by amortizing original content development costs when scaled across thousands of members.
    • Predictable recurring revenue streams through membership fees and related purchases.
    • Enhance customer loyalty and retention through a heightened sense of community and connectedness to the brand.
    • Leverage community influencers to build trust and shape a better consumer experience.
    • Direct feedback from members who are more likely to share their opinions because they experience an intimate connection with the brand and feel they have privileged access.
    • Access better data by evaluating member behavior and fine-tuning the membership model through personalization and content refinement to gain more members, reduce costs, and increase retention.
    • Additional revenue opportunities by offering for-sale merchandise, often through in-app purchases.

• HOW TO APPLY THE MEMBERSHIP MODEL TO YOUR BUSINESS
  • Type of membership models
• Here are the 10 steps you need to take into account when building your membership model or program:
  • Step 1: Identify your audience
  • Step 2: Pick a membership model
  • Step 3: Choose your membership software
  • Step 4: Reuse content
  • Step 5: Create premium content
  • Step 6: Build the website and your brand
  • Step 7: Create a member onboarding strategy
  • Step 8: Decide on a pricing model
  • Step 9: Promote your membership site
  • Step 10: Monitor results

• EXAMPLES OF SUCCESSFUL MEMBERSHIP MODELS
  • Examples outline in Melissa Diaz's article: Membership Marketing
    • https://www.linkedin.com/pulse/membership-marketing-5-powerful-case-studies-brands-nailed-diaz/
  • Amazon Prime
  • American Express

WHAT TO READ “THE MEMBERSHIP ECONOMY” by ROBBIE KELLMAN BAXTER

• Robbie Kellman Baxter assists companies in leveraging subscription pricing, digital communities, and freemium models to cultivate stronger customer relationships.
• Over the past 21 years, she has worked with over 100 organizations in 20 industries, such as the National Basketball Association, Hagerty, The Wall Street Journal, and Microsoft.
• This was her first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” she knocked it out of the park because this has defined the massive transformation from ownership to membership and the rise of subscription pricing. It was named one of the top 10 marketing books of all time by BookAuthority.
• She hosts the podcast “Subscription Stories,” where she sits down with business leaders to discuss how they use subscription pricing and membership models to redefine the most prominent industries and generate predictable recurring revenue. She also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.
• Before launching her agency, Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
• How it relates to our topic
  • This is the non-guide book, guidebook.
  • Not speaking over your head. Get all the ins and outs of building a membership model into your business from a person who has worked with some of the most successful businesses with membership models.

1. Learn from their success and their mistakes

Three (3) key takeaways from the book and how it helps the listeners

• Build an online community your customers will love
• Transform freemium users into superusers
• Create a self-generating revenue stream

How to purchase the book

• https://bit.ly/3SlHTWR

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• What is Passive and Residual Income exactly
• Why is it easier to generate passive income as a full-time employee than as a business owner
• Methods to create passive income and residual income as an Entrepreneur 

• What is Passive and Residual Income exactly
  • Passive Income defined by the IRS
    • Passive income is obtained with little or no work and is frequently produced by individuals and businesses, such as through investments or peer-to-peer (P2P) lending. It is distinguished from earned income by the Internal Revenue Service (IRS) as money generated from an entity with which you have no direct involvement.
  • Residual Income Defined
    • Residual income refers to the money you have after you've taken care of ongoing expenses like your mortgage, credit card bills, utilities, groceries, and car payments. This extra money can go toward investments, debt payoffs, savings, or a vacation fund.
• Examples of each form of income
  • Passive Income:
    • Income earned from affiliate marketing on websites that you own
    • Create a course that requires people to purchase it after you produce it and post it for sale
  • Residual income:
    • For example, assume that a worker earns a salary of $5,000 but faces monthly rent payments and car payments that add up to $1000  and $500, respectively. Their Residual Income is $3,500 ($5,000 – ($1000 + $500)). They did nothing additional to earn this income; it is only what is left over after their expenses have been paid.
• This is why most people confuse residual income with passive income. They are not the same at all.
• Passive income is really what most people work for, which is more challenging for business owners (entrepreneurs, freelancers, and small business owners alike) because they spend more money to start making money.

• Why is it easier to create Passive Income when you’re an employee:
  • Easier to prove income
  • Easier to use residual income to fund passive income sources
  • Passive income examples
    • Dividends from stocks
    • Real Estate investments (easier to acquire funding due to more accessibility to show proof of income)

• Methods to Create Passive Income as an Entrepreneur
  • Create a course or tutorials
  • Create a blog with affiliate marketing, advertising, and sponsors
• Income from e-commerce is a form of residual income, NOT passive
  • Cost for materials
  • Cost to create, manufacture, and/or produce products (Cost of Goods Sold)
  • Dropshipping or Print-on-demand is more aligned with Passive Income

WHAT TO READ “Entrepreneurs Playbook to Passive Income” by Ehren Muhammad

• About the author
  • I have been an entrepreneur my entire life. And since I was young, my focus has always been earning from my passion and creativity.
• How it relates to our topic
  • I created these processes to help generate income for my team and me between gigs, pay bills, and bring in more revenue to reinvest into the business. These plays are designed for the ambitious working in any industry. 
• Three (3) key takeaways from the book and how it helps the listeners
  • How to create passive income processes
  • Understanding all the tools available to you no matter how much money you have
  • Leverage your current skills and knowledge to profit from

TAKE-A-WAYS = FREE OFFER(S)

• Best websites to learn about the basics of stocks and investing
  • Bankrate - https://www.bankrate.com/
  • Investopedia - https://www.investopedia.com/
  • Stash - https://www.stash.com/

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• Be observant of the opportunities that surround you
• Opportunities are problems, challenges, and issues that people face
• The more often that a large 
• “There are various ways in which entrepreneurs can identify or discover entrepreneurial opportunities. These ways include solving a problem, observing trends, and identifying gaps in the market.”
• The resources you will need are research, test audiences, 
• The tools you will need are Canva or Miro 

• Successful entrepreneurs have been doing this for years, and this can be done across any industry.
• Sara Blakely: Create a solution
  • Forced to wear pantyhose in the hot Floridian climate for her sales role, Blakely disliked the appearance of the seamed foot while wearing open-toed shoes but liked how the control-top model eliminated panty lines and made her body appear firmer. For her attendance at a private party, she experimented by cutting off the feet of her pantyhose while wearing them under a new pair of slacks. She found that the pantyhose continuously rolled up her legs, but she also achieved the desired result. At age 27, Blakely relocated to Atlanta, Georgia, and while still working at Danka, spent the next two years and US$5,000 in savings (equivalent to $9,000 in 2022) researching and developing her hosiery idea, which would become nearly half a million-dollar brand, Spanx
• Nick Woodman: Focus
  • GoPro CEO Nick Woodman's idea was born from a personal problem: not being able to take great pictures and videos while surfing. After months of intense focus, a prototype was born. Woodman is now focused on building a bigger platform to allow GoPro users to share videos easily. Founded 12 years ago, GoPro has made Woodman worth $1.3 billion. The company name is almost synonymous with the product category like Xerox once was with copying.
• Shantanu Narayen: Adaptability
  • Businesses that become stagnant usually die. Adobe Systems CEO Shantanu Narayen looked down the road and didn't see a future that included distributing software on physical discs. He decided to change the widely-used Adobe Creative Suite to a subscription-based model. He wasn't the first, as Netflix had added streaming to its DVD rental services. But Adobe's graphic design empire was built on its box sets and annual releases of new versions. Narayen boldly changed his company's distribution model, and the growth in subscription members has proven its success.

WHAT TO READ “Outliers: The Story of Success” by Malcolm Gladwell

• About the author
  • Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries. This audio content company produces the podcasts Revisionist History, which reconsiders overlooked and misunderstood things, and Broken Record, where Rick Rubin and Bruce Headlam interview musicians across various genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.
• How it relates to our topic
• Three (3) key takeaways from the book and how it helps the listeners
  • In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
  • He answers that we pay too much attention to what successful people are like and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way, he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
  • Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
• How to purchase the book
  • Amazon: https://amzn.to/3IbAPWL

TAKE-A-WAYS = FREE OFFER(S)

• Link to Canva Whiteboard for Brainstorming 

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• Host,  Domain, Website
• Website basics to get more customers
  • Domain name
    • Shorter the better
    • If not .com then brand it
      • Industry or product specific suffix
  • SEO
    • Know your keywords based on search
    • Regularly check your website’s performance
  • Local SEO
    • Claim business listings
    • Confirm all your information is accurate

• Social Media basics to get more customers
  • Accuracy
  • Consistency

• Damage from local SEO errors
  • Brand name
  • Missed sells
  • Bad reviews

WHAT TO READ

• Three (3) key takeaways from the book and how it helps the listeners
  • https://www.wpbeginner.com/
  • https://neilpatel.com/
  • https://blog.hubspot.com/

Should I write this book? Let me know in the comments if you want me to write the book of web design basics that anyone can follow and use. No experience is needed. 

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1. LOCAL MARKETING
   1. What is local marketing
   2. How to master it and use it
2. USE LOCAL MARKETING TO GROW
   1. How to find the right markets (audiences and customers)

• What is local marketing?
  • Local marketing refers to the marketing activities a business uses to get its products or services in front of people in its local area and engage new and potential customers within a specified radius to turn them into diehard fans. Typically, the local area will not be greater than the city where the business is located. 
  • ARTICLE: The Ultimate Guide to Local Marketing
• Going outside your city or metropolitan area requires more investments, and typically, the wants and needs of customers outside your city will be very different. This is why local marketing is the best place to start to understand what the wants and needs of your products and services satisfy.

WHAT TO READ

“The Local Marketing Handbook: Five Fundamentals to Increase Business and Impact Community

” by Roberto Torres

• How to purchase the book:
  • https://www.amazon.com/gp/product/B091J8LKG6/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

TAKE-A-WAYS = FREE OFFER(S)

• List of the most important local business directories
  • Link: https://www.emproltd.com/post/the-ultimate-listings-57-online-local-business-directories
• Discount on List Local, the Local SEO tool from Ionos
  • Link: http://aklam.io/sj9yFO

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1. What is influencer marketing
2. The difference between influencers, brand ambassadors, and sponsorship endorsements
3. What makes influencers effective and successful

The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell

• Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online. Amanda teaches the only fully accredited Influencer Marketing course in the world at UCLA and University of Texas.
• One of the few books about Influencer Marketing by one of the most successful influencers that made their living as an influencer and helping brands work with other influencers.
• Three (3) key takeaways from the book and how it helps the listeners
  • Makes it easy to develop a plan and add influencer marketing into your marketing strategy
  • Helps you simplify the process to find the right influencer
• How to purchase the book
  • https://www.amazon.com/Influencer-Code-Insiders-Becoming-Success/dp/1578268249/ref=sr_1_1?dchild=1&keywords=amanda+russell&qid=1623761890&sr=8-1

• FREE influencer marketing ebook
• 25% off Branding Kit (Offer on Fiverr)
  • Logo
  • Color pallette
  • Social media kit
• Use this link and get the exclusive offer and coupon code. It is that easy! 
  • https://bit.ly/3oT0zRS
  • Send me a message for the discount code
  • I will send you a custom offer with a 25% discount

• https://bit.ly/3pfjsyu

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1. Finding balance between the two sides
2. The Business of Creativity
3. Define what success means to you and why it matters

• https://www.youtube.com/@DaleLRoberts

• Vision Board 
• Business Model Canvas
• Link to Premium Canva Account
  • https://partner.canva.com/c/2416110/1486377/10068

T-Shirts and Suits: A Guide to the Business of Creativity by David Parrish

• Link to read: https://www.google.com/books/edition/T_Shirts_and_Suits_A_Guide_to_the_Busine/NIvqUskSgeoC?hl=en&gbpv=0&kptab=overview

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1. Defining what distribution is exactly
   1. Different forms of distribution
   2. If you sell products on Amazon or eBay, are those Direct Sales or Direct-to-Consumer forms of distribution?
2. How distribution impacts different industries
3. How to own and make money from distribution in different industries

• Control your distribution with your own website
  • Shopify Plus: https://bit.ly/43kfVgB

WHAT TO READ

• Title: Distribution Companies: what do they do exactly?
• About the author: Alex Barraquer
• How it relates to our topic: Understanding of the basics and importance of distribution companies.
• Where to read the article: https://bit.ly/3IBKXZE

• Title: Distribution Channels
• About the author: J. P. Cueva
• How it relates to our topic: Understanding how valuable distribution is in all industries
• Where to read the article: https://bit.ly/3ojvu9J

• Title: Marketing Distribution Channels
• About the author: Fristy Tania
• How it relates to our topic: How distribution in marketing works and provides value to a business
• Where to read the article: https://bit.ly/3q7ELSu

• Title: The Mechanics of Music Distribution: How it Works, Types of Music Distribution Companies + 35 Top Distributors
• About the author: The Soundcharts Editorial team
• How it relates to our topic: How music distribution works, the biggest players in the field, and how to use this information to you advantage as a music entrepreneur
• Where to read the article: https://bit.ly/3IBErlA

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Project Management

1. Asana: https://asana.com/guide/get-started/begin/quick-start

2. Trello: https://trello.com/

Marketing: Email Marketing

1. MailChimp: https://bit.ly/3MAw7F7

2. Hubspot Email Marketing: https://bit.ly/3oaEwWo

Marketing: Social Media Content Creation

1. Canva (upsell): https://partner.canva.com/c/2416110/1486377/10068

2. Crello: https://create.vista.com/?otm_new_hero

• Note: Crello has recently been purchased by Vista Print and is now VistaCreate - AND NO LONGER COMPLETELY FREE! I told you it would happen. 

Marketing: Social Media and Brand Management

1. Google Business Profile: https://bit.ly/43nDIwA

2. YouTube: https://www.youtube.com/creators/how-things-work/getting-started/

3. Google Analytics: https://analytics.google.com/analytics/academy/course/6

Accounting & Finance Management

1. Zoho Books: https://www.zoho.com/books/help/getting-started/welcome.html

2. Mint: https://mint.intuit.com/

CRM:

1. HubSpot CRM: https://hubspot.sjv.io/c/2416110/1084927/12893

2. Zoho CRM: https://www.zoho.com/crm/?ireft=nhome&src=fa

TAKE-A-WAYS - TAKE ACTION

• Trello: https://trello.com/

  • Resources: https://trello.com/guide/trello-101

• MailChimp: https://bit.ly/3MAw7F7

  • Resources: https://mailchimp.com/resources/mailchimp-101/

• Hubspot Email Marketing: https://hubspot.sjv.io/c/2416110/1001262/12893

  • Resources: https://bit.ly/41U6Muk

• Canva: https://partner.canva.com/c/2416110/1650849/10068

  • Design with Canva: https://www.youtube.com/@TeamRonDi

  • Canva: https://www.youtube.com/@canva

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• This is the episode will provide tools to help you take massive action and apply the Formula to Success to achieve your goals

• DO NOT LEAVE MONEY ON THE TABLE AND MAKE THE CALLS
  • Ask questions
  • Build a network
  • Take massive action and Inform the world about what it is that you do
    • This is a critical step in the Formula to Success we outlined in Episode 7
• TOOLS TO MAKE DREAMS A REALITY
  • Create small, incremental goals, but always move forward
  • Draw a real path and create something you can reference

• CHALLENGE - Tell ALL your audience members on social media about your project or business with
  • Video message Story Post on Instagram, Facebook, and LinkedIn
  • Follow the Ambition Show on Facebook and Instagram and tag us in the post

• Use the SMART Goals templates to write down your goals and track your progress
• Use the Call and Email scripts to start generating leads and converting them into customers/sales
• Reference the Goals Checklist Infographic in Canva and create your own

• When I started to doubt myself and feel depressed; I referenced my checklist and noticed Iahd accomplished more than I realized.
• Keeping track can help a great deal and more importantly; if we just take action and continuously work towards what we want to achieve; we can accomplish more than we had initially imagined

• About the author
• The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.
  • If you struggle with motivation...
  • If you are tired of doubting yourself... 
  • If you know what you want but can't make yourself go get it...
  • You NEED The 5 Second Rule. The secret to changing your life isn't knowing what to do--it's knowing how to make yourself do it.
  • It's a simple tool, backed by research, and it has changed the lives of millions. It will work for you too.
• Three (3) key takeaways from the book and how it helps the listeners
  • You can apply the techniques from this book immediately and see results immediately
  • This book help you stop lying to yourself and holding yourself back
  • Use the tools and techniques from this book immediately with the resources from this episode
• How to purchase the book
  • https://amzn.to/3jTlvSF

TAKE-A-WAYS = FREE OFFER(S)

• SMART GOALS Worksheet and Tracker
• Call Script Templates
• Email Marketing Script Templates
• Canva Link to Goal Checklist Infographic
  • Ehren Professional Goals Checklist
• Canva Affiliate Link
  • https://partner.canva.com/c/2416110/1153673/10068

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• Ai Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee
• Link to Amazon for either Kindle, Audible, or physical copy: https://amzn.to/40ESP3B

• Find the right AI tools for your next project at AI Tool Directory: https://bit.ly/413eL84
• Find the right keywords for better SEO copy: https://rytr.me/?via=ehren

• Harvard University. History of AI: https://bit.ly/3U7i1gx
• Verloop.io Infographic: https://bit.ly/3U8zo0q
• Forbes. Canva Magic AI: https://bit.ly/3ZB73Ry
• AMA Las Vegas: https://bit.ly/40HXEJd
• Forbes: https://bit.ly/3GicE8r
• Tableau: https://tabsoft.co/3nK8z6D
• Adobe Firefly: https://adobe.ly/3U7SX9g

Cover image photo credit

• Photo by Pavel Danilyuk
• Pexels Link

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• You get more done by actually doing less

• Multitasking is counterproductive and leads to you feeling less satisfied, accomplished, and increases stress

• The most productive and accomplished people say no more often than they say yes and commit to things. 

• YOUR NICHE

  • How to niche down in order to grow

  • Master your market and your passion

• ALL OR NOTHING - YOU COULD END UP WITH NOTHING IN PURSUIT OF ALL

  • Make the most of what you have

• As Pat Flynn says. The riches are in the niches

• Your niche is the topic or subject you focus on. This is a combination of the industry, audience demographics, location, even lifestyle all can play into your niche. For example: past client - ButtaFly Jeans

• How to find your niche

  • Connect your passion or something you enjoy doing to solving a problem most can't or won't do on their own. 

  • Identify what others are doing and aren't doing

• How to Master your niche

  • Credentials matter

  • Experience matters 

  • Knowledge matters

  • Establish authority

• Your network holds more opportunities than you give it credit

  • Your Initial guests

  • Referrals and Recommendations

  • Affiliates

  • Advertisers

  • Barter skills and expertise

• Start small and lean

  • Keep expenses low, create steady revenue, and build equity with your network and industry

• Create a powerful network

  • Join online groups in your niche

  • Build relationships with established businesses and business owners in your industry

  • Take every opportunity to expand your knowledge, gain more experience and become recognized for your value and contributions

• I stopped doing the thing I loved to do weekly in-order to focus on a personal goal I set for myself

  • I stopped writing and posting to my business blogs in order to focus on writing and completing my book which will be published later this year

• • About the author:

    • Gary Keller is an American entrepreneur and best-selling author. He is the founder of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold.

    • Jay Papsan is an accomplished veteran of the publishing business and was an associate editor at HaperCollins for several years. He is now the vice president and executive editor of KellerINK.

  • Best statement to summarize the book and what you should take away from it: 

• "Until my ONE Thing is done—everything, everything else is a distraction."

• Three (3) key takeaways from the book and how it helps the listeners

  • Everything that you do should align and build into your 1 Thing!

  • Consistency is key - all activities should fit into your 1 Thing!

  • Do more by doing less

• How to purchase the book: https://amzn.to/3pqx7lY

• • Pat Flynn is like you and me, and so many others. At one point trying to find our way, many of us are trying to follow a “conventional” or “safe” path but can’t get away from that burning desire to be entrepreneurs because that is who we are. Pat creates great content for us because he is one of us.

• “You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.”

• Three (3) key takeaways from the book and how it helps the listeners

  • Learn how to become valuable to a group of people

  • Monetize your content to build a profitable relationship with your audience

  • Start as soon as you finish the book

• How to purchase the book: https://amzn.to/3Oekll9

• His website: https://bit.ly/44Zhdj1

• Find Your Niche Worksheet: https://bit.ly/42RfOcE

• Customer Avatar Worksheet: https://bit.ly/3BBueBw

• HubSpot CRM Bundle: https://hubspot.sjv.io/c/2416110/1662296/12893

• Keyword Research eBook: https://etsy.me/436b4jc

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Research:  Increasingly, education research emphasizes the importance of students being provided authentic experiences, focusing on action and behavior as well as theory and concepts 

 Inviting practicing entrepreneurs from a local community to the classroom or engaging entrepreneurs-in-residence are some common approaches (Mwasalwiba, 2010). Such examples are used to make the role of entrepreneur more tacit and to energize the classroom with stories from real-life experiences (Ramani et al., 2018). 

The relatable entrepreneur: Combating Stereotypes in entrepreneurship education

Research: A previous study conducted [37] to assess the performance of business incubators concluded that they provide business support services to clients, which may include training, mentoring, access to funding, etc.

Author

Cai Li,Naveed Ahmed, Sikandar Ali Qalati ,Asadullah Khan, and Shumaila Naz 

Name of publication

Role of Business Incubators as a Tool for Entrepreneurship Development: The Mediating and Moderating Role of Business Start-Up and Government Regulations

Link

https://www.mdpi.com/2071-1050/12/5/1822/htm

Research: A review of early randomised evaluations of entrepreneurship training programmes found the evidence for their effectiveness to be underwhelming (McKenzie and Woodruff 2013). Most of these evaluations found that training leads to some improvement in business practices, failed to find statistically significant effects on business profits or sales

Author

Senior Editors: David McKenzie and Christopher Woodruff 

Co-Editors: Kjetil Bjorvatn, Miriam Bruhn, Jing Cai, Juanita Gonzalez-Uribe, Simon Quinn, Tetsushi Sonobe, Martin Valdivia

Name of publication

Training Entrepreneurs

Link

https://voxdev.org/sites/default/files/Training_Entrepreneurs_Issue_2.pdf

Research:  Chang, J., & Rieple, A. (2013) examined the objective of this paper is to offer an exploratory study that analyzed the development of student’s entrepreneurial abilities with time within real-time tasks. In this research, students functioned along with real‐life entrepreneurs as well as financiers. Students' perceptions of their skills were analyzed making use of both quantitative and qualitative data, which were gathered throughout weeks 1, 6, and 12 of the program. The outcomes revealed considerable adjustments in students' understanding of their skills in time. Initially, students were certain regarding their capacities across the 17 classifications of entrepreneurial abilities developed by Lichtenstein and also Lyons and also Lyons and Lyons. In the future in the jobs, their confidence in specific abilities declined significantly; what these were varied according to the moment of data collection. The qualitative data supplied extra in-depth accounts of trainees' understandings of their abilities and also why they had actually changed in time. This study makes a contribution in giving understandings right into nature as well as the practice of an experiential learning approach. The results indicate that the development of business skills can be improved by offering a learning environment in which students connect with real organization people in live tasks.

Author

Dr. J. Jose Prabhu

Name of publication

A Study and Analysis of Entrepreneurial Skills and Entrepreneurship Education: Recommendation for Arts and Science College Students

Link

https://www.researchgate.net/publication/340350373

Research: Many of the generic skills that HEIs emphasize in their curricula (see Voogt and Roblin, 2012) are similar to entrepreneurial competences—for example, creativity and problem-solving (Bacigalupo et al., 2016; Kozlinska, 2016).

Although non-entrepreneurship teachers’ course content and learning objectives align with the business school’s objectives, our findings clearly indicate that the respondents unintentionally expose their students to various entrepreneurial competences. To a varying degree, non-entrepreneurship teachers use teaching methods and formulate learning outcomes that may enhance students’ entrepreneurial competences when learning about non-entrepreneurship subjects. This implies that the embeddedness of EE in non-entrepreneurship education is not only possible but is already taking place. However, we identify that non-entrepreneurship teachers do not cover all the entrepreneurial competences defined by the EntreComp framework (Bacigalupo et al., 2016). For instance, there were no clear examples of the competences of opportunity recognition or mobilizing others and resources embedded in non-entrepreneurship teaching. Accordingly, it seems that, at least in the business school context of this study, (intentional) EE is needed to support the development of these competences.

Author

Pekka Stenholm, Joachim Ramström, Riikka Franzén, and Lenita Nieminen

Name of publication

Unintentional teaching of entrepreneurial competences

Link

https://journals.sagepub.com/doi/full/10.1177/09504222211018068

Research : Some studies have found that the support provided by universities is crucial to the success of both students and graduates who are starting businesses (Morris et al., 2013). Few enterprises achieve initial success without external support, including from colleges (Schleinkofer and Schmude, 2013).

Although a consensus has not been reached on whether entrepreneurship can be encouraged through education, a significant amount of literature on this issue [1–5] acknowledges the positive contribution of entrepreneurship education on the development of people’s know-how, skills, as well as on the enhancement of entrepreneurial attitude and intention.

As for the integration of entrepreneurship education into higher education, studies [6,7] stress its importance, so that 21st century universities can become important engines of technological development and economic growth

Author

Gabriela Boldureanu, Alina Măriuca Ionescu, Ana-Maria Bercu, Maria Viorica Bedrule-Grigorut,  1 and Daniel Boldureanu 

Name of publication

Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions

Link

https://pdfs.semanticscholar.org/e38b/ab56c772a742b97e5d8f6272a57c14c3121e.pdf 

People that would be great to interview and speak on this topic

Name

Website

Contact Method

Erica Douglass

https://www.erica.biz/

erica@erica.biz

People that are recognized, notable experts on the topic and have been published either producing articles, books, vlogs, and any other form of media that we can discuss in the episode.

Name

Website

Contact Method

Jeet Banerjee

http://www.jeetbanerjee.com/

http://www.jeetbanerjee.com/contact/

These are potential show or segment sponsors, advertisers, or affiliates.

Name

Affiliate Detail Link

Why?

MentorCruise

https://mentorcruise.com/filter/entrepreneurship/

Build

https://build.org/

These are ideal resources that would bring the most value to listeners of this particular episode. Think of tools the listeners can actually use. Either downloadable resources that we can directly sell from our website or our products and services that listeners can purchase.

https://www.amazon.com/Education-Millionaires-Everything-College-Successful-ebook/dp/B0052RDJFE

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1. What is Brand Authority

2. Why is Brand Authority Important

3. Best Platforms to Establish Brand Authority

4. The Step-by-Step to Create an Authoritative Brand

• “Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales” by Henry Adaso
• How to purchase the book: https://amzn.to/3A5n8E2
• His new book: https://www.henryadaso.com/

• Canva sign-up offer

• Photo by Karolina Grabowska: Link to Photo at Pexels

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Revenue, specifically sales, is the lifeblood of your business. Business Development is a group of business activities that makes the sales process more effective.

• What is not Business Development
  • Marketing
    • Business Development vs. Marketing
  • Sales
    • Business Development vs. Sales
• How Business Development, Marketing, and Sales work together

• Music and Entertainment industries
• E-Commerce retail
• Consulting/Advisory (coaching or independent agents)
• Freelancers

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For physical products, there are four basic types of marketing channels to use:

• Direct selling
• Selling through third-parties
• Dual distribution
• Reverse marketing

Online marketing channels online, aka Digital or Internet Marketing, the typical channels include:

• Direct Selling - your website
• Retail - Selling on Amazon, Etsy, eBay, Groupon, etc
• Affiliate marketing - working through other connections with your target audience

Learn how to sale your skills, train others while you sleep, and share your opinions and expertise for profit!

My fist recommendation is one of the best Ted Talks ever. I know you have YouTube, so log on and watch

“HOW TO SELL WITHOUT SELLING YOUR SOUL” TEDTalk by Steve Harrison

• As co-creator alongside Jack Canfield of Bestseller Blueprint and the co-founder of the Quantum Leap Publicity and Marketing Program, Steve Harrison has dedicated the last 25 years to helping more than 15,000 people, including more than 12,000 authors, promote themselves and find bookings on TV, radio, and in front of live audiences. Steve Harrison and his company have helped launch bestselling books such as Chicken Soup for the Soul, Rich Dad Poor Dad, Men are from Mars, Women are from Venus, and many others.

“HOW TO SELL WITHOUT SELLING: STEP-BY-STEP MARKETING FORMULA TO ATTRACT READY-TO-BUY CLIENTS...CREATE PASSIVE INCOME AND MAKE MORE MONEY WHILE MAKING A DIFFERENCE” by Terry Dean

• Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. Within a few years he was also consulting with home based businesses, local companies, and multi-million dollar corporations. Terry has developed a reputation for delivering high level content in an easy-to-understand and follow manner. His products include step-by-step directions for getting started along with simple checklists to keep you focused.

• List of Affiliate Marketing Programs
• List of Podcast Hosting services
• Referral Link to Podbean: https://www.podbean.com/emproltdoffer

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In this episode we will cover from top to bottom how to develop a successful professional network to get you where you want to go and build the career, the community, or even the Empire that you may want to create one day. The key here is all you have to do is follow through and be you.

For instance, have you ever heard of the PayPal Mafia? Well you should, and we discuss how to create your own

(Source: http://www.thelowdownblog.com/2014/07/how-paypal-mafia-redefined-silicon.html)

“HOW TO WIN FRIENDS AND INFLUENCE PEOPLE” by DALE CARNEGIE

Dale Carnegie’s four-part book contains advice on how to create success in business and personal lives, “How to Win Friends and Influence People,” ranks as the 11th highest selling non-fiction book on Amazon of all time.

• How to purchase the book. Right on Amazon here: https://amzn.to/3pvWbWg

The book is a tool used in Dale Carnegie Training and includes the following four parts:

• Fundamental Techniques in Handling People
• Six Ways to Make People Like You
• How to Win People to Your Way of Thinking
• Be a Leader – How to Change People Without Giving Offense or Arousing Resentment

Dale Carnegie’s fundamental techniques for influencing people include:

• Don’t criticize, condemn, or complain: Never criticize, condemn, or complain because it will never result in the behavior we desire.
• Give honest and sincere appreciation: Appreciation is one of the most powerful tools. Recognition, though, is not pure flattery. It must be genuine, meaningful, and with love.
• Arouse in the other person an eager want: To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others.

1. Become genuinely interested in other people: The primary way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
2. Smile: Smiles have a fantastic ability to make others feel wonderful.
3. Remember that a person’s name: We can make people feel extremely valued and important by remembering their names.
4. Be a good listener: Many times, people don’t want an entertaining conversation partner; they want someone who will listen to them.
5. Talk in terms of the other person’s interest: If we talk to people about what they are interested in, they will feel valued and value us in return.
6. Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. Make people feel important, genuinely, and appreciatively.

• List to the top LinkedIn and Facebook Groups by industry [CLICK HERE]

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Let's take a deep dive into how to identify your ideal customers and stop pestering your friends and family for business.

The pool of consumers that you bring value to and are more likely to purchase from you are your Target Audience. The more you know about them, the more opportunities you will have to grow your business, have long term success, and most importantly build stronger relationships with your customers to generate more revenue that you can count on.  But do you know who they are? 

We will cover that in this episode!

• The more professionals you know in your industry the better position you will be in to learn about new products, changes in customer demands, and any trends impacting your industry. Most importantly you will have more opportunities to get a fresh dose of the life blood of most successful businesses, especially those in the service industries:
  • Referrals
  • Professional recommendations

• Share with your immediate contacts the value proposition that you offer based on the needs of the market
  • Use what you learned from the market to present your value proposition
  • Not assumptions and not opinions but facts 
• They will be able to connect your VALUE and who they know that could use your products or services

“SUPER FANS” by PAT FLYNN

• Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today. And Pat is a long time producer and champion of podcasting. 
• It is extremely important to remember that there are people behind all that data, on the other side of the screens and apps. People who are looking to us to be informed, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind. Pat’s book delves into how to develop relationships based on trust with a target audience.
• How to purchase the book
  • Use this link https://amzn.to/3kzPHme to purchase Pat Flynn’s book on Amazon

• An easy and effective way to create a value proposition is to use Value Proposition Canvas
  • A detailed visual that will help you craft the right marketing messages and sales materials from the very beginning.
  • Free to download right here https://bit.ly/3qACWKp and use immediately

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Visit The Ambition Show on YouTube to see this plan step-by-step:

• Side hustles and gigs with a purpose
• Your initial investments will be based on what you are trying to achieve
• Save and Invest in yourself like it is a bill
• Use the "Save the Week" savings plan to start

"Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well educated middle- to high-income people. Why, then, are so few affluent. For nearly two decades the answer has been found in the bestselling The Millionaire Next Door: The Surprising Secrets of America's Wealthy, reissued with a new foreword for the twenty-first century by Dr. Thomas J. Stanley. The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. You will learn, for example, that millionaires bargain shop for used cars, pay a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults, and, above all, reject the big-spending lifestyles most of us associate with rich people.

How to purchase the book: https://amzn.to/3w4m5UC

• Don't know where to find trusted mentors that know what they are talking about? Go to score.org you'll be matched with experienced business professionals that can help you save time and money. Go here: https://www.score.org/find-mentor
• As for your budget, so you don't get hung up on where to start I'm giving you the budget templates that I have used for my entrepreneurial ventures, my work as a freelancer and for some clients. Use this link and you can download these helpful templates to get you started. Go here: https://www.template.net/editable/search/Financial%20statement
• Premium Business Plan templates and software at BPlans: https://articles.bplans.com/estimating-realistic-start-up-costs/
• Calculate your Start Up costs using SBA.gov: https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs

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Your skills present more options to monetization, and create more active and passive income opportunities:

• Create a course (record it and sale it)
• Host trainings or workshops 
• Work as a freelance
• Become a contract consultant

EPISODE TAKE-A-WAYS - LEARN & ACT

• Free StrengthsFinder online test
  • StrengthsFinder 2.0
  • https://high5test.com/strengthsfinder-free/
• Strengthen your current skills or develop a new set of skills to take your entrepreneurship to the next level
  • Udemy
  • https://www.udemy.com/

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1. 1 (A). Know where you're starting from and 1(B) Know where you want to be
2. Will
3. Build a plan to get from A to B.
4. Take massive action based on that plan
5. Observe whether you are closer to 1B
6. If the plan is working, double down on Step 4.
7. If the plan is not working, go back to step 3.

BOOK OF THE EPISODE

• “START WITH WHY” by SIMON SINEK

Business Plan Tips:

• https://www.entrepreneur.com/article/239408
• https://www.indeed.com/career-advice/career-development/types-of-business-pll

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Ownership is everything. Real Estate investors have know this fact for years. And ownership matters just as much if not more in the digital world. Owning your domain is owning your brand online, your business doesn't own your Like Page, OnlyFans, YouTube channel or even Patreon, but you do own your domain and website.

Your business website can be the most valuable asset you have online, both financially and to your brand’s credibility.

This episode we lay out the basics of why owning your business domain name and building a business website is so important.

Articles mentioned: 

Most valuable domain names: https://fortunly.com/articles/the-most-expensive-domain-names-ever-sold/

Small business statistics that will shock you: https://wpforms.com/the-ultimate-list-of-online-business-statistics/

Facebook outage in October 2021: https://www.npr.org/2021/10/05/1043211171/facebook-instagram-whatsapp-outage-business-impact

OnlyFans backlash: https://www.cnbc.com/2021/08/25/onlyfans-says-it-will-no-longer-ban-porn-after-backlash-from-users.html

Digital Advertising revenue: https://digitaglobal.com/state-us192-billion-digital-advertising-industry/

Book of the episode:

"Outliers" by Malcolm Gladwell; purchase it here https://amzn.to/3HGsmJn

Offers:

Is your business domain name available? Find out here: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034

Need a professionally designed website that gets results, contact us here: https://www.emproltd.com/

.

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BOOK RECOMMENDATION: “UNLABEL: Selling You Without Selling Yourself” by Marc Ecko

• Pop culture icon, one of the names that is synonymous with the rise of the fashion aspect and urban wear inspired by hip hop culture of the late 90’s and early 2000’s fashion
• Connecting your creativity and personal passion into a career. This is the dream of most that very few accomplish. Marc did it and there are real tactics and practical examples that you can use to your own plan. Although he is not the only person to do this by far, UNLABEL is written in a way that can be used as an entertaining guide.
• Purchase on Amazon here 

FREE TAKE-A-WAYS

• Freelancers Growth Roadmap (From Start to Successful)
• 15 Best Gig and Freelancer Platforms

ADDITIONAL OFFERS

• Get your domain with Ionos: https://www.ionos.com/domain-overview?ac=OM.US.USf11K357089T7073a&kwk=256939034
• Build experience and start your freelancer journey by joining Fiverr. Use this link to get started now: http://www.fiverr.com/s2/c58ae35f3c

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The world of business is always changing, business and the way we do it is no different. Digital marketing, also called Internet marketing, is the most cost effective way to reach, connect, and build relationships with your customers. And I love this stuff! It's always changing and growing, the tools and concepts we cover in this episode will help you get a competitive edge over your competition. More importantly, you will finish this episode with the knowledge to build a profitable relationship with your target audience.

• Get all the basics of Digital Marketing and understand what it is exactly
• Learn how Digital Marketing helps your business
• Learn the most important tools/disciplines in digital marketing

• You get my 3 latest eBooks for FREE exclusively for viewers and listeners; only accessible by these links:
  • Master how to find the best keywords for your website and business in my “Step-by-step guide to Keyword Research”
  • Learn how to find the right influencers to promote your business or become an influencer yourself in my “Profit from Influence”
  • Get the fundamentals on how to start and manage a successful email marketing campaign in my “Email Marketing for Small Businesses and Start-Ups”
  • Use the coupon code ONLY ON THE WEBSITE. It's the only way to get both eBooks for FREE
• Do you have a Wix website? Improve your Wix website’s performance and rank higher in Google searches after watching this video: https://www.youtube.com/watch?v=sC8FW2TJgtU&list=PLiaX8nUgwBlcFiJBNZhtP0VS4Sn37fzPG&index=1
• Shopify store owners, watch this video and begin ranking higher on search engines: 

• Sprout Social infographic: https://sproutsocial.com/insights/new-social-media-demographics/
• Wall Street Journal: https://www.wsj.com/articles/BL-269B-1470
• WPBeginner: https://www.wpbeginner.com/showcase/best-email-marketing-services/

Book of the Episode links:

• Grab one of the best books to help you create successful businesses and profit from your passion. 
• “Launch” by Jeff Walker use this link: https://amzn.to/3jzMOSd

Create great content and look great online with Canva:

• https://partner.canva.com/c/2416110/1153693/10068

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• 1st we will go over the basics developing your business brand and lay that foundation
• 2nd we will go over some activities that have worked for some of the largest and most successful brands 
• 3rd and finally how to audit your brand’s growth like the pros and identify what is working, what isn’t working, and getting better returns on your investment

• Download the FREE Brand Audit Template and Checklist worksheet (Google Doc template)
• Find all Free Take-A-Ways and resources at the Ambitionshow.com

Book Recommendation: “START WITH WHY” by SIMON SINEK

• How to purchase the book on Amazon: https://www.amazon.com/Start-with-Why-Simon-Sinek-audiobook/dp/B074VF6ZLM/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1631132750&sr=8-1

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• Debunking the stigma of selling
• The basics of becoming better at selling
• How to create a Sales Pipeline for your business

Find all of the free resources from this episode here: www.ambitionshow.com

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Every episode will have TAKE-A-WAYS with real tools for you to use, not just talk, because advice without action is not helpful. You will receive exclusive offers for real tools that you can use for your business and accomplish your dreams right now. 

Now is the time. Subscribe and catch every episode of the Ambition Show on Podbean, iTunes, and our YouTube channel.

Catch new podcast episodes every Thursday! 

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Catch every episode of The Ambition Show YouTube Channel

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