VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

Tori McNoe - Keeping Space and Giving Voice

Mon, 08 May 2023 07:25:51 +1200

In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.

Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”

Thu, 27 Apr 2023 15:23:19 +1200

This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send you the slides!

Health, Marketing, and Leadership During a Pandemic

Thu, 16 Mar 2023 15:29:19 +1300

In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA Masterclass series, so check that out for more informative discussions. Hope you enjoy this kōrero about how to drive change and what is in Sir Ashley and Prof. Stacy's future.

Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing

Thu, 14 Jul 2022 09:24:32 +1200

Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.

Anton Matthews - Hustling, Entrepreneuring and Educating

Tue, 28 Jun 2022 09:28:34 +1200

In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta (@AntonTheHustler), look up his upcoming event, Angitu '22, and drop into Fush next time you're in Christchurch.

Liam Donnelly - Walking that line

Thu, 31 Mar 2022 14:57:48 +1300

I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.

Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

Tue, 22 Mar 2022 11:46:59 +1300

In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.

Carl Davidson - Understanding, knowing, and being a professional people watcher

Mon, 14 Mar 2022 10:17:32 +1300

Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.

Anna Fawcett - Marketing Places and Spaces

Fri, 04 Feb 2022 08:20:07 +1300

Today we're talking with the ChristchurchNZ's GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!

Rosa Josiah and Katie - Reaching Young People

Wed, 26 Jan 2022 09:03:24 +1300

Understanding people is one of the most complex parts of marketing - but, for some reason, young people seem to be magnitudes more complex in the eyes of people my age and above. In this episode I chat with three amazing rangatahi (young leaders) who all operate in different spaces to help activate young diverse voices and help us to de-mystify young people in Aotearoa New Zealand. Let us know what you think about this kōrero with Rosa Hibbert-Schooner, Josiah Tualamali'i, and Katie Mills.

Alyce Lysaght - Unleashing the potential of Māori

Mon, 24 Jan 2022 15:25:10 +1300

In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori.

Emma Crequer - All Things Digital

Wed, 19 Jan 2022 12:52:47 +1300

Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.

Pera May - Building Values into your Brand and Products

Mon, 17 Jan 2022 09:54:32 +1300

In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.