The Media Frenzy Podcast https://TheMediaFrenzyPodcast.podbean.com The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.

]]> Wed, 01 Jul 2026 16:03:14 -0300 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Business:Marketing 1440 episodic The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen. TheMediaFrenzyPodcast TheMediaFrenzyPodcast No false https://pbcdn1.podbean.com/imglogo/image-logo/22267809/Frenzy_Podcast_logo.png The Media Frenzy Podcast https://TheMediaFrenzyPodcast.podbean.com 144 144 Authentic With Guardrails Authentic With Guardrails https://TheMediaFrenzyPodcast.podbean.com/e/authenticwithguardrails/ https://TheMediaFrenzyPodcast.podbean.com/e/authenticwithguardrails/#comments Wed, 01 Jul 2026 16:03:14 -0300 TheMediaFrenzyPodcast.podbean.com/7e105bf6-d8c5-3d24-b01f-dc7c900ae08e Sarah and Dave tackle the fine line between executive authenticity and oversharing, from bosses bragging about boats to leaders going robotic with AI-generated communication. Their key takeaway: precision on talking points first, then let personality shine through.

]]> Sarah and Dave tackle the fine line between executive authenticity and oversharing, from bosses bragging about boats to leaders going robotic with AI-generated communication. Their key takeaway: precision on talking points first, then let personality shine through.

]]> TheMediaFrenzyPodcast false No 811 18 full Know Your Competition Know Your Competition https://TheMediaFrenzyPodcast.podbean.com/e/knowyourcompetition2/ https://TheMediaFrenzyPodcast.podbean.com/e/knowyourcompetition2/#comments Tue, 23 Jun 2026 14:29:39 -0300 TheMediaFrenzyPodcast.podbean.com/1d239006-2b71-3cfc-9554-2e548159fd84 Dave walks through why competitive analysis is one of the most underutilized tools in a marketer's arsenal, and how simply putting your ads next to your competitors' on a single page can be a humbling and eye-opening exercise. Understanding your competitive landscape is not just about pricing, it's about finding the white space where your brand can truly stand out.

]]> Dave walks through why competitive analysis is one of the most underutilized tools in a marketer's arsenal, and how simply putting your ads next to your competitors' on a single page can be a humbling and eye-opening exercise. Understanding your competitive landscape is not just about pricing, it's about finding the white space where your brand can truly stand out.

]]> TheMediaFrenzyPodcast false No 1054 17 full Viral Gone Wrong Viral Gone Wrong https://TheMediaFrenzyPodcast.podbean.com/e/viralgonewrong2/ https://TheMediaFrenzyPodcast.podbean.com/e/viralgonewrong2/#comments Wed, 17 Jun 2026 14:04:01 -0300 TheMediaFrenzyPodcast.podbean.com/eb98448a-e857-3741-affe-92fdb65076b2 Sarah and Dave dig into the 75% surge in viral marketer job titles since 2023, questioning whether virality should ever be a strategy rather than a tactic. From Red Bull stunts to Bud Light backlash, they explore how chasing attention can either reinforce a brand or quietly destroy it.

]]> Sarah and Dave dig into the 75% surge in viral marketer job titles since 2023, questioning whether virality should ever be a strategy rather than a tactic. From Red Bull stunts to Bud Light backlash, they explore how chasing attention can either reinforce a brand or quietly destroy it.

]]> TheMediaFrenzyPodcast false No 785 full The Frenz Network The Frenz Network https://TheMediaFrenzyPodcast.podbean.com/e/frenz/ https://TheMediaFrenzyPodcast.podbean.com/e/frenz/#comments Wed, 03 Jun 2026 14:02:04 -0300 TheMediaFrenzyPodcast.podbean.com/c86d1855-400d-3302-b67e-80aa196523b6 Sarah and Dave break down the rise of the extended enterprise, the strategic use of freelancers, contractors, and specialists to build a more agile and talented team without the cost of full-time headcount. From the Hollywood model to global agencies like Havas, they explore why assembling the right people for the right project is smarter than keeping everyone on the payroll.

]]> Sarah and Dave break down the rise of the extended enterprise, the strategic use of freelancers, contractors, and specialists to build a more agile and talented team without the cost of full-time headcount. From the Hollywood model to global agencies like Havas, they explore why assembling the right people for the right project is smarter than keeping everyone on the payroll.

]]> TheMediaFrenzyPodcast false No 970 8 full Brevity Gets Smarter Brevity Gets Smarter https://TheMediaFrenzyPodcast.podbean.com/e/brevity2/ https://TheMediaFrenzyPodcast.podbean.com/e/brevity2/#comments Fri, 29 May 2026 14:53:51 -0300 TheMediaFrenzyPodcast.podbean.com/bb6038b0-f7be-3fdb-a2a4-a756af8d85aa Sarah and Dave explore how the Smart Brevity framework has evolved in the age of AI, and why getting ChatGPT to summarize something still isn't enough to move an organization forward. The real shift is from concise communication to action-oriented, decisive messaging that drives outcomes.

]]> Sarah and Dave explore how the Smart Brevity framework has evolved in the age of AI, and why getting ChatGPT to summarize something still isn't enough to move an organization forward. The real shift is from concise communication to action-oriented, decisive messaging that drives outcomes.

]]> TheMediaFrenzyPodcast false No 815 7 full Storyteller Job Description Storyteller Job Description https://TheMediaFrenzyPodcast.podbean.com/e/storyteller2/ https://TheMediaFrenzyPodcast.podbean.com/e/storyteller2/#comments Wed, 20 May 2026 14:36:18 -0300 TheMediaFrenzyPodcast.podbean.com/f9c91831-4eb2-33d2-b7a1-93adbc7ab375 Beyond a marketing tactic, storytelling is a growth strategy.

Sarah and Dave explore why narrative leadership roles are on the rise, how integrated storytelling shortens sales cycles, and why brands that fail to define their narrative risk becoming commodities in an increasingly crowded market.

 

Visit our website to lean more:  frenzy.agency

 

 

]]> Beyond a marketing tactic, storytelling is a growth strategy.


Sarah and Dave explore why narrative leadership roles are on the rise, how integrated storytelling
shortens sales cycles, and why brands that fail to define their narrative risk becoming commodities
in an increasingly crowded market.

 

Visit our website to lean more:  frenzy.agency

 

 

]]> TheMediaFrenzyPodcast false No 681 full AI Engine Optimization (AEO) AI Engine Optimization (AEO) https://TheMediaFrenzyPodcast.podbean.com/e/aeo2/ https://TheMediaFrenzyPodcast.podbean.com/e/aeo2/#comments Wed, 13 May 2026 12:41:50 -0300 TheMediaFrenzyPodcast.podbean.com/0bec12b5-701b-3b82-9c67-9104889df620 Search is evolving from keywords to questions.

Sarah and Dave explain what AI-driven search and Answer Engine Optimization really mean. Hear why SEO is still alive, and how brands can create authoritative, question-led content that shows up where buyers are searching for solutions to their everyday needs.

]]> Search is evolving from keywords to questions.


Sarah and Dave explain what AI-driven search and Answer Engine Optimization really mean.
Hear why SEO is still alive, and how brands can create authoritative, question-led content that
shows up where buyers are searching for solutions to their everyday needs.

]]> TheMediaFrenzyPodcast false No 976 5 full Building Teams to Thrive in an AI-Driven World Building Teams to Thrive in an AI-Driven World https://TheMediaFrenzyPodcast.podbean.com/e/building-teams-in-an-ai-driven-world/ https://TheMediaFrenzyPodcast.podbean.com/e/building-teams-in-an-ai-driven-world/#comments Wed, 06 May 2026 11:46:47 -0300 TheMediaFrenzyPodcast.podbean.com/cb1e0aef-9235-3e5c-b784-a90c031271ae AI is changing roles, expectations, and workplace culture faster than many teams are ready for. In this episode, Sarah and Dave discuss how leaders can future-proof their organizations without chasing hype or fear.

]]> AI is changing roles, expectations, and workplace culture faster than many teams are ready for.
In this episode, Sarah and Dave discuss how leaders can future-proof their organizations without chasing hype or fear.

]]> TheMediaFrenzyPodcast false No 1123 4 full B2B Buyer Journey B2B Buyer Journey https://TheMediaFrenzyPodcast.podbean.com/e/b2b-buyer-journey/ https://TheMediaFrenzyPodcast.podbean.com/e/b2b-buyer-journey/#comments Tue, 28 Apr 2026 11:21:53 -0300 TheMediaFrenzyPodcast.podbean.com/9b0e5064-a3cd-31dd-8953-a39f4d77a721 The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up. Sarah and Dave explore why decision-making is accelerating, how buyers consume content differently, and what it means to shift from traditional content funnels to moment-driven, enablement-focused marketing.

]]> The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up.
Sarah and Dave explore why decision-making is accelerating, how buyers consume
content differently, and what it means to shift from traditional content funnels to
moment-driven, enablement-focused marketing.

]]> TheMediaFrenzyPodcast false No 931 3 full Zero Party Data Zero Party Data https://TheMediaFrenzyPodcast.podbean.com/e/zero-party-data/ https://TheMediaFrenzyPodcast.podbean.com/e/zero-party-data/#comments Wed, 22 Apr 2026 12:03:28 -0300 TheMediaFrenzyPodcast.podbean.com/036898e1-d089-3669-802a-4cf86808ea1c As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience.

In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data exchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.

]]> As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience.

In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data exchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.

]]> TheMediaFrenzyPodcast false No 1119 2 full AI Washing AI Washing https://TheMediaFrenzyPodcast.podbean.com/e/ai-washing/ https://TheMediaFrenzyPodcast.podbean.com/e/ai-washing/#comments Thu, 16 Apr 2026 10:06:20 -0300 TheMediaFrenzyPodcast.podbean.com/1b92f0bc-d1a3-3d26-ae7a-ac2101726d69 AI is everywhere, but not always in the way brands claim.

Sarah and Dave unpack the growing risk of "AI washing" and why overusing the term can erode credibility. They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises. This is a timely conversation on trust, transparency, and smart positioning.

]]> AI is everywhere, but not always in the way brands claim.


Sarah and Dave unpack the growing risk of "AI washing" and why overusing the term can erode credibility.
They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises.
This is a timely conversation on trust, transparency, and smart positioning.

]]> MediaFrenzyPodcast false No 903 1 full