Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.

In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved.

A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.

(Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) 

Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

The episode covers handling inner critics, using pauses effectively, improving meeting participation, and the importance of strong openings and endings. Practical tips focus on clarity, structure, and being heard without needing to dominate.

(Episode 1 of "E" can be found here. https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/)

(Episode 2 of "E" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/) 

Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.

When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.

We start with Prestat, the old Piccadilly chocolatier that lost its way after being bought by venture capital, cutting range, pushing expensive boxes and drifting from the customers who loved it. From there we discuss Bass securing the first UK trademark, NatWest chasing “mass affluence”, and why understanding your market still beats clever strategy every time.

[The book referenced towards the end of the episode is called How Africa Works: Success and Failure on The World's Last Developmental Frontier by Joe Studwell.]

This episode is an essential listen for anyone either considering an apprenticeship or taking on an apprentice.

They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.

Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers.

Read the article discussed here: https://www.bbc.co.uk/news/articles/cj6wy85l3x5o

Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.

They talk about the retail successes at Next and Marks & Spencer, the truth behind 'Blue Monday', Universal Studios coming to the UK, and why adults are buying more toys!

We talk about why product, brand and customer experience matter more than platforms, why not everything should be “digital-first”, and how businesses can build real growth without gambling on trends or tech hype.

We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences.

It's a Perfect listen for those interested in public sector communications, digital strategy, and community engagement.

The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.

They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.

This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.

He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.

Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.

From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. 

This episode is a sharp and honest look at marketing in action.

Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker

Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective.

This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.

From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.

Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.

We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the maths” is just an excuse, why brand awareness can be measured, and how simple calculations can change the way you justify campaigns, budgets, and even your next pay rise.

From Google Ads and HubSpot funnels to B2B sales, referrals, and lifetime value, we get into the practical side of marketing that every creative professional needs to face. If you’ve ever thought “I don’t do numbers, I just make content,” this conversation will change your mind.

Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.

From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions.

You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for research or conten, and the bigger strategic moves that can reshape your business. We also dig into what it means to keep “humanness” at the centre of AI-powered work, and why this summit is set to be one of the most important AI events of the year.

🎟️ Find out more and get your ticket here: aimarketingsummit.live

For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings.

Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.

We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price.  The discussion is FULL of sharp insight and fresh thinking!

But, with no tangible product, how do you go about marketing?  Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!

They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.

Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics?

From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.

Plus, we chat about AI avatars in finance and how tech is reshaping work. 

She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points.

It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.

Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.

The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working with developers, sales teams, or agencies.

He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even postcards) to reach them at the right time.

Jason’s all about using welcome flows and opt-ins to learn what people actually want, then building curated experiences that feel more relevant and less spammy. He also pushes back on old-school split testing, saying brands should focus on understanding their users first and testing smarter later. It's a practical, no-fluff take on how to build stronger customer relationships that actually drive results.

Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice.

Today, social value encompasses a business’s broader responsibility across its entire value chain, including supplier communities and environmental impact. It’s no longer seen as a “fluffy” add-on, but as a vital component of a company’s strategy.

The episode also touches on challenges, such as transitioning from ad hoc donations to structured strategies, and stresses the importance of aligning social efforts with employee and stakeholder expectations.

Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies.

As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract economic challenges.