Inside the Business of Government https://BaroniCenterPodcasts.podbean.com

Discover the business behind government.

The Greg and Camille Baroni Podcast Series – Inside the Business of Government offers a front-row seat to the federal acquisition system and the leaders driving it forward.

Hosted by Mike Derrios and presented by the Baroni Center for Government Contracting at George Mason University's Costello College of Business, the podcast features insightful conversations with experts exploring the policies, decisions, and innovations shaping the future of government contracting.

]]> Fri, 10 Jul 2026 10:25:42 -0400 https://podbean.com/?v=5.5 en Copyright 2026 All rights reserved. Government 1440 episodic Baroni Center for Government Contracting Baroni Center for Government Contracting No false https://pbcdn1.podbean.com/imglogo/image-logo/22485018/1400-1400.png Inside the Business of Government https://BaroniCenterPodcasts.podbean.com 144 144 Go to Market Strategies with Alexa Tsui Go to Market Strategies with Alexa Tsui https://BaroniCenterPodcasts.podbean.com/e/go-to-market-strategies-with-alexa-tsui/ https://BaroniCenterPodcasts.podbean.com/e/go-to-market-strategies-with-alexa-tsui/#comments Fri, 10 Jul 2026 10:25:42 -0400 BaroniCenterPodcasts.podbean.com/9bcfbad3-7bb5-3bd3-b34b-20f5ba206c50

In this episode of the Greg and Camille Baroni Center podcast, host Mike Derrios speaks with Alexa Tsui, CEO of Forum, about evolving go-to-market strategies in government contracting. Alexa shares her unconventional journey from English teacher to BD and capture executive, then discusses how COVID and AI disrupted traditional business development approaches. She emphasizes the importance of integrated storytelling, founder-led growth, thought leadership, and outcome-based positioning over capability-focused pitching. Alexa also addresses relationship-building, event strategies, RFI responses, and the risks of remaining stagnant in a rapidly changing federal acquisition landscape.

Two quotes to pique your interest:

"All of those traditional GovCons that don't move and look alive and do things differently are going to be like Blockbuster in two years." ['00:16:58']

"'Go to market is a movement, and if you're not moving, you'll be left behind." ['00:25:43']

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In this episode of the Greg and Camille Baroni Center podcast, host Mike Derrios speaks with Alexa Tsui, CEO of Forum, about evolving go-to-market strategies in government contracting. Alexa shares her unconventional journey from English teacher to BD and capture executive, then discusses how COVID and AI disrupted traditional business development approaches. She emphasizes the importance of integrated storytelling, founder-led growth, thought leadership, and outcome-based positioning over capability-focused pitching. Alexa also addresses relationship-building, event strategies, RFI responses, and the risks of remaining stagnant in a rapidly changing federal acquisition landscape.

Two quotes to pique your interest:

"All of those traditional GovCons that don't move and look alive and do things differently are going to be like Blockbuster in two years." ['00:16:58']

"'Go to market is a movement, and if you're not moving, you'll be left behind." ['00:25:43']

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