Adapt & Thrive: A Survival Guide for the Modern Marketer

Adapt & Thrive S3E2: How Biotech & Healthcare Brands Can Win on Social

Tue, 09 Sep 2025 11:01:40 -0700

Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them.

We cover:

Why social media engagement matters for biotech and healthtech brands
How to balance compliance with creativity
Proven content formats that work in regulated industries
Why organic social is essential for building trust before launching paid campaigns

If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective.

👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy.

✨ Resources & Next Steps

See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/
Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/
Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/

Adapt & Thrive S3E1: How Brands Can Win the Battle to Stand Out on Social

Fri, 13 Jun 2025 14:10:24 -0700

In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.

📉 With organic reach declining and user attention at an all-time low, what can brands do to break through the noise?

🔥 Here’s what we cover:

The real reason engagement is down—and why that’s an opportunity
How to build an organic strategy that drives actual conversions
The power of short-form video
Why influencer culture is fading and content creators are rising
What you need to know about social SEO and the state of hashtags
How to leverage private communities for higher retention and loyalty

📲 Whether you’re running a B2B campaign or building a consumer brand, this episode will help you rethink your social strategy and focus on what actually works in 2025.

#OrganicSocialMedia #SocialMediaMarketing #ContentStrategy #ShortFormVideo #SocialSEO #DigitalMarketing #BrandEngagement #L7Creative #AdaptAndThrivePodcast

Adapt & Thrive (Season 2 Ep. 7): The L7 Marketing Machine™ Part 4

Fri, 18 Oct 2024 12:28:54 -0700

In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.

#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcasts

Adapt & Thrive (Season 2 Ep. 6): The L7 Marketing Machine™ Part 3

Tue, 25 Jun 2024 14:27:40 -0700

In part 3 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads, conversions, and lifetime customers.

#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcast

Adapt & Thrive (Season 2 Ep. 5): The L7 Marketing Machine™ Part 2

Fri, 24 May 2024 14:56:51 -0700

In part 2 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Brand Blueprint phase - the process of positioning your brand through our proprietary Marketing Machine™ methodology.

Hear their insights on conducting a comprehensive brand analysis to understand your unique strengths and opportunities in the market.

#digitaltransformation #digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy

Adapt & Thrive (Season 2 Ep. 4): The L7 Marketing Machine™ - Part 1

Tue, 23 Apr 2024 14:07:53 -0700

In the premiere episode of our L7 Marketing Machine™ series, uncover the secrets behind our transformative process for reinventing brands and driving explosive growth.

Join L7 Creative's CEO, Tom Gallego, and Marketing Director, Theresa Boxberger, as they pull back the curtain on this strategic marketing framework. Discover the origin story of how the L7 Marketing Machine™ was meticulously engineered to solve marketers' biggest headaches.

Adapt & Thrive (Season 2 Ep. 3): 2023 Year Favorites

Tue, 06 Feb 2024 17:13:35 -0800

On this episode of Adapt & Thrive, Tom and Theresa discuss their favorite topics and trends from 2023. Plus, we take a look ahead to what we can expect from the world of marketing in 2024.

Season 2, Episode 2: 2023 Marketing AI Trends

Fri, 16 Jun 2023 12:00:40 -0700

Join us as we navigate the exciting advancements in artificial intelligence that are reshaping the digital marketing landscape. Gain insights into the benefits of AI-driven strategies while exploring the challenges and ethical considerations associated with this powerful technology.

Season 2, Episode 1: Everything you Wanted to Know About TikTok but Were Afraid to Ask

Mon, 22 May 2023 10:33:14 -0700

Is your brand on TikTok? If you have been wondering whether it's the right platform for your audience or how to use it, you'll want to check out our latest podcast: Everything You Wanted to Know About TikTok but Were Afraid to Ask.

Episode 14: Eight Strategies to Implement for your Amazon Marketing for 2023

Mon, 09 Jan 2023 17:29:29 -0800

Do you have an Amazon store and want to improve sales? On this episode of Adapt and Thrive, Kate and Tom walk you through eight strategies to implement for your Amazon marketing for 2023. From social media to SEO, and everything in between, we’ll give you the insights you need to thrive. Also joining the conversation is special guest, Mackenzie Routson, the Associate Paid Media Director at L7 Creative who has a wealth of Amazon marketing experience.

Episode 13: Five Signs your Brand Needs a Repositioning PART TWO

Fri, 18 Nov 2022 14:29:35 -0800

Part two of the ultimate brand repositioning guide! Have you analyzed your customer base recently? Do you know what signs to look for in your sales numbers? Most importantly, can you separate natural trends from bigger signs that you need to consider a brand repositioning? Listen to Tom and Kate give all the master knowledge in this epic two-part episode.

Episode 12: Five Signs your Brand Needs a Repositioning PART ONE

Fri, 18 Nov 2022 13:56:58 -0800

If your sales are down, you’re not attracting the right customers or your market has become saturated, then LISTEN UP. On this episode of Adapt and Thrive, Tom and Kate discuss different signs that your brand might need a repositioning. Providing specific examples from some of the biggest brand names out there and discussing actionable strategies, this episode is the perfect guide for marketers in a slump. They offer so much great intel, we had to split it into two parts! Listen to episode 12 now then head over to episode 13 for part two of Five Signs your Brand Needs a Repositioning.

Episode 11: Six Ways to Sell your Products to Millennials

Thu, 22 Sep 2022 10:04:29 -0700

They may get a bad reputation, but with Millennials holding the highest buying power of any other generation, you’ll want to market your product to these consumers, and in this episode of Adapt and Thrive, we’ll tell you exactly how to do that. From utilizing user-generated content to optimizing your Amazon storefront to implementing convenience service offerings, Tom and Kate reveal six ways to sell your products to Millennials.

Episode 10: How to Market to Generation Z

Thu, 09 Jun 2022 17:52:27 -0700

If you are a business owner or marketer looking to sell to Gen Z, this podcast is for YOU. Tom and Kate debunk some common myths and reveal strategic tips on how to market to this thriving generation of current and future customers. We welcome our guest, Ali Turk, L7 Creative's Social Media Strategist, to get some insider knowledge straight from the mouth of a Gen Z herself. Get into the minds of Generation Z with episode 10 of Adapt and Thrive!

Episode 9: Seven of the Biggest Digital Marketing Trends for 2022: PART THREE

Wed, 02 Mar 2022 09:51:45 -0800

Welcome to the final part of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part three, they list out some of the ways marketers can optimize their content for voice AI, discuss strategies for educational advertising, and finally, share the top THREE things consumers are looking for from brands heading into this year.

Episode 8: Seven of the Biggest Digital Marketing Trends for 2022: PART TWO

Wed, 02 Feb 2022 16:56:27 -0800

Welcome to part two of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part two, they debunk trends number three and four: Event Marketing and AI in Marketing.

Episode 7: Seven of the Biggest Digital Marketing Trends for 2022: PART ONE

Thu, 23 Dec 2021 16:10:17 -0800

Join us for part one of a three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. They kick off this series with a breakdown of the "death of the cookie" and creative ways to collect customer data without relying on third-party tracking. From more creative ways to manually collect information about your customer, to using AI to generate and feed content off of that data, to setting up a "walled garden", you won't want to miss this one. It's time to adapt and thrive as we enter into a new year!

Episode 6: Have you Protected your Brand Yet?

Fri, 22 Oct 2021 15:49:36 -0700

Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then this episode is for you. Tom and Kate sit down with special guest, Mariana Noli as she shares some "war stories" of diverse trademark cases from her 20+ year-long career as an experienced International Intellectual Property Attorney. With the interconnectedness of the world we live in today, protecting your brand is more challenging, but more important now than ever.

Episode 5: Part TWO of The OG on IG, Everything you Want to Know About Instagram Marketing

Fri, 27 Aug 2021 11:00:37 -0700

PART TWO of THE OG ON IG. Tom and Kate continue to share key strategies, algorithm updates, insider tips, and more around INSTAGRAM MARKETING. If you haven't listened to part one yet, head over to Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing (then come back here for part two).

Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing

Fri, 27 Aug 2021 10:53:16 -0700

KATE'S FAVORITE EPISODE YET. Are you using Instagram to its fullest potential? Do you know what the algorithm considers when showing content on the explore page? Did you know that Instagram no longer wants to be known as a photo-sharing app? Which of your specific posts have brought you the most followers? Are you using the correct types of hashtags? If you answered "I don't know" to any of the above questions then this podcast is for YOU. Tom and Kate switch places this episode as he interviews her on all things Instagram marketing, aka THE OG ON IG. Listen to part one now, and when you're done, head over to episode 5 for part two!

Episode 3: Four Marketing Mistakes Startups Make and How to Avoid Them

Tue, 03 Aug 2021 10:29:44 -0700

Join Tom and Kate, along with this week's guest, Patrick Mahaffey, as they list the top Four Marketing Mistakes Startups Make and How to Avoid Them. Patrick, a former member of Seal Team One, has an impressive roster of launching successful startups and currently serves as Managing Director for Valens Resource Group, a San Francisco-based consultancy. He is obsessed with building powerful companies by implementing incredibly targeted sales and marketing strategies, with a little dose of sweat and passion. If you're currently working for or leading a startup, or have the next big product or service innovation growing in the back of your mind, you won't want to miss this.

Episode 2: Does Technology Change Brands OR Do Brands Change Technology?!

Fri, 02 Jul 2021 11:58:23 -0700

Episode 2 of Adapt and Thrives welcomes Tom and Kate's very first guest, L7 Creative's CTO and technological mastermind, Erik Ljung. Join this trio as they discuss and debate if technology changes brands or if brands change technology. Which side will you be on?!

Episode 1: Tom and Kate...WHO!?

Wed, 26 May 2021 16:19:46 -0700

In our very first episode, get to know Tom and Kate and what you can expect from the Adapt and Thrive podcast!

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award-winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets, and best practices to grow and connect brands with their audience, then this podcast is for you.